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In Stores Soon: Perishable DVDs

michael posted more than 11 years ago | from the CONSUME dept.

Music 683

Makarand writes "Technology that renders optical media useless after a short lifespan will soon find its way into stores in the form of perishable DVDs. Retailers in the Southern United States will soon start giving a sample DVD to buyers of a CD (by Nappy Roots, a hip-hop group). This promotional DVD from Atlantic Records will work for only 8 hours. This promotion is aimed at finding if music fans would be interested in buying a package with both audio and video instead of just plain audio. A special dye sandwiched between the layers of the DVD will interact with air making it opaque and unreadable later. If this media catches on you may not have to return your DVD rentals in the future." We noted this 2.5 years ago.

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So copy it the first time you watch. (5, Insightful)

BoomerSooner (308737) | more than 11 years ago | (#4667576)

Pathetic attempt at locking out consumers once again.

Re:So copy it the first time you watch. (-1)

Grape Smuggler (569838) | more than 11 years ago | (#4667643)

Pathetic attempt at a first post and typical karma-whoring first post.

Lol, actually only fools give a shit about FP. (1)

BoomerSooner (308737) | more than 11 years ago | (#4667753)

However, since it obviously upsets you just skip my message.

The point I was trying to make is that it is no more difficult to copy it the first time you open it than it would be the 300th time when it is a "non-expiring" dvd. If you have children you know to only let the kids have the copy of snow white or whatever b/c you don't want to pay Disney another 24.95 instead of 1.50 for a dvdr.

Sorry I wasn't clear but I thought it would be clear based on previous discussions. And I don't give a fuck about my karma. Only a pathetic insecure fool would think something as insignificant as being the first to post was important (as you obviously do).

Re:So copy it the first time you watch. (2)

rmohr02 (208447) | more than 11 years ago | (#4667745)

It doesn't seem that bad--as of now they only use these as samples. If they want me to buy one, screw them (o wait--I haven't bought a CD since 1998).

Have to say it. (5, Funny)

laetus (45131) | more than 11 years ago | (#4667581)


Talk about vaporware.

This might not work in the summer (2)

MtViewGuy (197597) | more than 11 years ago | (#4667690)

One thing about these so-called disposable DVD's is the fact I really have my doubts it'll work in the summertime.

Will the heat of summer cause the dye to turn the disc opaque before you even try to play it once?

I have to... (2)

klocwerk (48514) | more than 11 years ago | (#4667586)

a whole new meaning to burning a disk.

Why not (4, Funny)

Anonymous Coward | more than 11 years ago | (#4667587)

We didn't really need that whole "environment" thingy, anyway...

Re:Why not (3, Interesting)

stubblehead (565808) | more than 11 years ago | (#4667701)

First diapers, then cell phones, now this? What's really stupid is that people will just rent the DVD and copy it (since DVD-R's will probably be as affordable then as CD-R's are now). Some people do that now, even with VHS tapes, but at least the original is preserved and available for re-use. Hell, VHS tapes would then be superior in physical quality. Talk about devolution.

divx (4, Interesting)

Anonymous Coward | more than 11 years ago | (#4667588)

didn't this fail before in a format called divx?
the consumer would "rent" the "dvd" and then they would have a certain window of time in which they could watch it

Re:divx (4, Informative)

trix_e (202696) | more than 11 years ago | (#4667603)

One of the major problems with DivX was that it required a specially modified DVD player that cost more... these play in regular old DVD players (in theory...)

Re:divx (3, Informative)

ergo98 (9391) | more than 11 years ago | (#4667671)

Coupled with the fact that divx players would communicate (via modem) with divx headquarters, required you to have a subscription with them, and maintained a history of every movie you've watched.

no! don't do it (5, Insightful)

xirtam_work (560625) | more than 11 years ago | (#4667589)

the environmental reasons alone demand that we done encourgage this kind of thing. Personally, I'd just copy the disc and have a no-perishable version in my collection anyway. What happens when you get a disc and it only lasts 30 mins for a 2 hour movie? Who's gonna believe you?

Re:no! don't do it (3, Interesting)

neuroticia (557805) | more than 11 years ago | (#4667700)

I regularly have to return video tapes (not DVDs) because the closed captioning has expired off of the tape. (When tape degrades, the captioning disappears, becomes sporadic, or just plain messed up.) At first the people argued with me when I asked for a refund. Eventually they got used to the idea that either they gave me a refund, or I'd sue them. ::shrugs::

I think that after the media had been in the stores for a little bit, the blockbuster guys would get used to regularly re-issuing DVDs, or giving people refunds. Otherwise they'd quickly gather a class action lawsuit.

The material that the DVDs are made on needs to be biodegradeable, though. Perhaps a cardboard disc? :p

-Sara

Re:no! don't do it (5, Insightful)

macdaddy357 (582412) | more than 11 years ago | (#4667731)

These useless pieces of shit will be in a landfill for the next three trillion years, and maybe they dye inside is toxic. The people who came up with this idea should be executed.

This has been done already! (2, Informative)

MrFredBloggs (529276) | more than 11 years ago | (#4667590)

[riverusers.com] unintentionally [foetusized.org] !

Re:This has been done already! (1)

MrFredBloggs (529276) | more than 11 years ago | (#4667633)

Notice how the first link didn't turn up, despite perfectly formed html (and the name in square brackets)!

Too Legit to Quit (-1, Offtopic)

Anonymous Coward | more than 11 years ago | (#4667593)

Top of the World

Such a feelin's comin' over me
There is wonder in most everything I see
Not a cloud in the sky
Got the sun in my eyes
And I won't be surprised if it's a dream

Everything I want the world to be
Is now coming true especially for me
And the reason is clear
It's because you are here
You're the nearest thing to heaven that I've seen

I'm on the top of the world lookin' down on creation
And the only explanation I can find
Is the love that I've found ever since you've been around
Your love's put me at the top of the world

Something in the wind has learned my name
And it's tellin' me that things are not the same
In the leaves on the trees and the touch of the breeze
There's a pleasin' sense of happiness for me

There is only one wish on my mind
When this day is through I hope that I will find
That tomorrow will be just the same for you and me
All I need will be mine if you are here

I'm on the top of the world lookin' down on creation
And the only explanation I can find
Is the love that I've found ever since you've been around
Your love's put me at the top of the world

Environmental issues (0)

Anonymous Coward | more than 11 years ago | (#4667594)

Like the environment is fucked up enough already with AOL CD's, mobile phones and old PC's to have more throwaway non-degradable waste into landfill sites.

This is great! (4, Insightful)

FyRE666 (263011) | more than 11 years ago | (#4667595)

If this media catches on you may not have to return your DVD rentals in the future.

Yet another way to contribute to the environment. Let's just dump more trash rather than get off our lazy asses to take the DVD back to the shop... Jesus...

Re:This is great! (1, Interesting)

Russ Nelson (33911) | more than 11 years ago | (#4667622)

Silly git. You're ignoring the cost of taking the DVD back to the shop. If you have to drive even a mile, it's better for the environment to landfill the DVD.
-russ

Or throw it in the recycle bin. (2)

laetus (45131) | more than 11 years ago | (#4667645)

Are these things recyclable? If so, toss them in the bin.

Re:Or throw it in the recycle bin. (5, Informative)

will_die (586523) | more than 11 years ago | (#4667727)

I live in Germany were they have fairly high recycling laws.

When I asked about CD when I was turning in some batteries I was told to toss them in the bin where non-recyclable items are put.

Re:This is great! (5, Insightful)

Anonymous Coward | more than 11 years ago | (#4667678)

Walk a mile. Human beings walk for short distances. That's what the things dangling down from your chair to the floor are. Try it some time!

Re:This is great! (3, Insightful)

Spudley (171066) | more than 11 years ago | (#4667682)

Silly git. You're ignoring the cost of taking the DVD back to the shop. If you have to drive even a mile, it's better for the environment to landfill the DVD.

Some of us walk to the shop.

Re:This is great! (2, Funny)

TheGreenLantern (537864) | more than 11 years ago | (#4667735)

Not in America, Commie swine!

Re:This is great! (4, Interesting)

FyRE666 (263011) | more than 11 years ago | (#4667699)

This is a pathetic excuse - rarely do people jump in their car and JUST take a DVD back to the shop without doing anything else (shopping etc). Much of the time a person returning a DVD will hire another anyway, in which case they would have made the trip for that reason. This is all assuming they have to use a car in the first place.

Of course, you can try to argue that the sheer weight of the DVD will cause teh vehicle to use extra fuel I guess...

Mod parent up. (-1, Offtopic)

Anonymous Coward | more than 11 years ago | (#4667629)

Haven't had moderator points in a year or I'd do it myself.

Re:This is great! (0)

Anonymous Coward | more than 11 years ago | (#4667656)

Would you prefer to have your car transform the oil into carbondioxide while you are returning the rented disc? The throw-away disc can at least be recycled.

Re:This is great! (3, Insightful)

sql*kitten (1359) | more than 11 years ago | (#4667686)

Yet another way to contribute to the environment. Let's just dump more trash rather than get off our lazy asses to take the DVD back to the shop... Jesus...

What would be great for the rental market is a disc on which the data fades after a period of time, but the disc itself is fine, and reusable. You could then take your disc back to the store and get a new time-limited movie imprinted onto it. This would massively reduce the physical resources consumed by the industry.

Re:This is great! (5, Interesting)

kramer (19951) | more than 11 years ago | (#4667715)

Actually, I wrote an e-mail to the company developing this when the story ran 2.5 years ago -- I'll quote the response in full (Yes, I'm a packrat):


Thank you for your comments. We have been sharing your frustration as the new reports have failed to report this product will be a recyclable. Just a drop the disc in the bucket next to the butter container and milk bottle. It also eliminates the car pollution of returning the movie to the store. avg. 10 miles and 1/3 gallon of gas.

We appreciate your concern.

SpectraDisc


I still think it's a stupid idea, but it's moved from monumentally stupid to moderately stupid.

Perishable DVDs (0)

Anonymous Coward | more than 11 years ago | (#4667596)

Oh great! More junk to fill up our already overflowing landfills. This is just yet another example of what is wrong with this country.

Seal it - and use it forever (3, Insightful)

terminal.dk (102718) | more than 11 years ago | (#4667597)

Just seal it with some translucent airtight coating, and you can use it forevert.

Low tech solution to a high tech problem.

Re:Seal it - and use it forever (1)

xirtam_work (560625) | more than 11 years ago | (#4667625)

It's light reactive, not air! The whole point of choosing this method is that the laser from the player will need to come into contact with the disc.

Congratulations! (1)

thumperward (553422) | more than 11 years ago | (#4667644)

They definitely won't have thought of that. What an ingenious idea.

- Chris

Unlikely to work (1)

cduffy (652) | more than 11 years ago | (#4667648)

I'd be somewhat suprised if such a layer didn't affect the read process (by changing the distance between the external surface of the CD and the actual data, or by doing some reflection/refraction on the beam, or whatnot).

Re:Seal it - and use it forever (0)

Anonymous Coward | more than 11 years ago | (#4667724)

Translucent does not mean transparent.
Damn hippies with their thesaurus

In the future... (5, Funny)

Dim_Slashdot (615563) | more than 11 years ago | (#4667598)

we will buy expensive hard drives that are designed to fail after a short time...

Oh wait... we already do.

Re:In the future... (5, Funny)

FyRE666 (263011) | more than 11 years ago | (#4667636)

we will buy expensive hard drives that are designed to fail after a short time...

Don't Fujitsu already sell these?

A lot of waste (1)

rsax (603351) | more than 11 years ago | (#4667602)

I wonder how easy (or hard) will it be to recycle these discs. Otherwise I'll have a lot more coasters to use around the house other than the AOL cd's.

New test of fans (1)

yuri (22724) | more than 11 years ago | (#4667732)

The old test of how much you liked a movie was how many times you saw it at the cinema.

Now it is going to be how many useless copies of the DVD you have lying around the house.

hm.. (3, Funny)

nick-less (307628) | more than 11 years ago | (#4667604)

This promotional DVD from Atlantic Records will work for only 8 hours.

seems like plenty of time to rip the content ...

NY f*cking Times (-1, Offtopic)

e8johan (605347) | more than 11 years ago | (#4667605)

Now I get really tired. Usually someone indicates that the article is in the NYT (i.e. registration is required). In that case, I simply ignore the article. Why hasn't the editor noted this fact this time? Is /. promoting NYT or something.

If you refer to an NYT article, simply copy it into your submission so that we who do not want to register can read it by clicking "read more...".

Re:NY f*cking Times (0)

Anonymous Coward | more than 11 years ago | (#4667654)

They`re bastards aren't they! Providing a newspaper for free, online, and having the gall to ask you to register, just once, to read it!
It's like living in Nazi Germany!

Irony alert? (2)

TheConfusedOne (442158) | more than 11 years ago | (#4667714)

Ummm, gee, didn't you register to SlashDot?

What is so darn evil about having to register to read an article at the NY Times? It's not like you can't just register as Bill Gates or something there.

Better yet, register as that Spam Queen from the other article. :-D

Re:Irony alert? (1, Offtopic)

e8johan (605347) | more than 11 years ago | (#4667752)

I choose to register to /. At /. one can still read and even comment the articles without being registered. NYT forces me into registering if I want to read their articles. It is nice to them to supply articles for free, but I do not think that /. should refer to their articles, thus "forcing" users into registering to be able to follow the debate (intelligently).

Oh they think they're so clever then.. (5, Insightful)

Scooter (8281) | more than 11 years ago | (#4667607)

Notice on the disk will read "You have 8 hours to listen to this music"

Geek reads "You have 8 hours to rip this data to your RAID 5 dedicated music storage facility".

hehe.

Re:Oh they think they're so clever then.. (0)

Anonymous Coward | more than 11 years ago | (#4667642)

sadly I've just got a linear raid ... I all-too constantly live in fear of a drive dying and losing 160G of data, but then most of my divx are backed up to CD, but I've recently found a few that have IO errors when trying to read data off of them (of course, these are divx I don't have on the hard drive. fuck.

Re:Oh they think they're so clever then.. (0)

Anonymous Coward | more than 11 years ago | (#4667689)

It sounds like some shitty indie band. It'll probably have gone out of fashion in under 8 hours anyway, so i`m not sure what they`re worrying about!

Re:Oh they think they're so clever then.. (0)

Anonymous Coward | more than 11 years ago | (#4667749)

Nappy Roots? Nah they're a reasonably well-respected southern hip-hop group. Pretty popular with the college crowd, though they're starting to get mainstream radio airtime. Probably the most important reason they were chosen for this trial is because of their listener base: college students are by far the worst pirates out there. They're also the most accepting of new technology.

Recycling? (2)

dr_dank (472072) | more than 11 years ago | (#4667608)

Can plastic discs like these be recycled? It seems wasteful to line landfills with these things.

8 hours? (4, Redundant)

RedWolves2 (84305) | more than 11 years ago | (#4667610)

8 hours is plenty of time to rip and make an MP3 out of it.

Re:8 hours? (2, Funny)

bsharitt (580506) | more than 11 years ago | (#4667740)

Why do you want to turn you video into an MP3.This will only make it harder to watch.

What about the environment? (0, Redundant)

cheetah_spottycat (106624) | more than 11 years ago | (#4667611)


Concerning using this technique for DVD rentals: Did anyone ever think about the consequences for the environment? CD-Rs and DVD-Rs are already a big problem, since they cannot be recycled, and generate a HUGE amount of rather poisonous waste. When "disposable" DVDs really catch on for rentals, this will make the pile of AOL CDs that end up at the waste deposit every year like a joke.

At least, 8 hours is plenty of time for ripping the contents and storing it onto some more permanent media :)

yours,

Cheetah

Buy and immediately rip! (2, Redundant)

EllisDees (268037) | more than 11 years ago | (#4667613)

Seriously. The first thing I'd do with any DVD that is going to self-destruct is make a copy of it. This is just a dumb idea all around.

Re:Buy and immediately rip! (2)

mekkab (133181) | more than 11 years ago | (#4667662)

Not if you sell blank media! Given your 8 hour time limit you won't be able to wait for the rebate deals at Best Buy the one time you run out.

So just make sure... (2)

countach (534280) | more than 11 years ago | (#4667615)

folks that you make a backup copy as soon as you buy it.

8 hours? (0)

Anonymous Coward | more than 11 years ago | (#4667617)

Hmpth. Don't they know ripping DVDs to hard-drive doesn't take that long ;-)

Summary... (5, Insightful)

MosesJones (55544) | more than 11 years ago | (#4667618)


You buy something that breaks after a few hours, its then just plain trash.

So apart from being bad from an environmental, consumer and most other perspectives this is a good thing because it helps push up the pollution rates even further.

I'm curious (5, Insightful)

iceT (68610) | more than 11 years ago | (#4667620)

Why is the entertainment industry so hell-bent on NOT giving us entertainment?

You'd think that will the failure of DivX (the Circuit City one), they they would realize that when someone buys something, they expect to keep it...

Even for Video rentals, I wonder if we're SUCH a disposable society that creating this much waste is worth it.

Re:I'm curious (3, Insightful)

fferreres (525414) | more than 11 years ago | (#4667704)

They are giving the DVD for free. The bad thing would be the bad uses of this technology (like with every technology, nuclear, etc).

Remember when CD where promoted as a "lifetime" buy, never downgrading it's quality. Hehe.

More Trash (4, Interesting)

Seldon_21 (547267) | more than 11 years ago | (#4667624)

DIVX! Think about the waste. "If this media catches on you may not have to return your DVD rentals in the future." The rental chains business model is based upon you not returning them on time. So why would they go for this idea? and Where do you think that get there money from?

Just what we need (2, Insightful)

Rossalina W Sanchez (575882) | more than 11 years ago | (#4667628)

When will we wake up and smell the mocha lattee and start to realize that we have landfills filling up with trash and that the space available for trash on planet earth is finite.

The whole disposable philosophy that consumers embrace shows how short-sighted and self-centered most people are.

I for one am concerned about my children and their children and will never use one of these if at all possible. Then again I don't own a car (I jog or bike ot take the bus when I have to) and use recycled materials whenever possible.

Re:Just what we need (0)

Anonymous Coward | more than 11 years ago | (#4667705)

This brings us back to the old solution:

The Grand Canyon is large enough to put all of humanities trash in for x years, I say we turn it into the Grand Hole Full of Blank DVDs.

I'd pay money to visit that!

Easy (2)

JediTrainer (314273) | more than 11 years ago | (#4667630)

Stick the DVD in your computer, and you have a few hours to make yourself a good copy (either to your hard disk or to recordable DVD) and you're good to go.

Am I missing something? If I know that a disc will go blank, I'm going to just copy it to something that won't destroy itself (at least in the next few years).

Still not interested. (1)

Katyrnyn (90568) | more than 11 years ago | (#4667635)

How many ways can one say 'NO!!!'

When I buy something like music or a DVD, I expect it to last longer than my already too short memory.

Nothing new here (1)

FrostedWheat (172733) | more than 11 years ago | (#4667640)

Most new music already degrades after a few plays.

Re:Nothing new here (5, Funny)

demon (1039) | more than 11 years ago | (#4667716)

After a few years on the dash of a car, it all becomes "Best of Queen" anyway...

Maybe it'll catch on ..... (1)

ChuckMaster (595275) | more than 11 years ago | (#4667650)

like divx did! Actually I think the "disposable" tag has lost its marketability, since more and more people are wondering actually how much landfill space is left.

This is going to... (1)

Dim_Slashdot (615563) | more than 11 years ago | (#4667655)

lead to a lot of people who only watch movies in the dark!

Yes, let's start adding DVD's to the landfills... (2, Insightful)

rdean400 (322321) | more than 11 years ago | (#4667657)

I'm not an "environmentalist", but this is just plain ridiculous. Sheesh, it's bad enough that AOL sends out gazillions of CD coasters every year.

The ironic thing is that a lot of the people who are producing these are in Hollywoold.

Waste (0)

markalanj (60299) | more than 11 years ago | (#4667658)

Great now even more crap we get to throw into a landfill.

Mission:Impossible (-1, Troll)

Anonymous Coward | more than 11 years ago | (#4667660)

...This message will self-destruct.

Re:Mission:Impossible (1)

TheConfusedOne (442158) | more than 11 years ago | (#4667737)

Of course the movie was only 2 hours long so I guess we'll just have to take their word for it. :-D

Imagine the Everest full of (1)

denisbergeron (197036) | more than 11 years ago | (#4667661)

this shit !

Sometime I think that someone need to have a new brain. What they will do with all the "over du" DVD !

Decomposing dollar bills (5, Funny)

cdf12345 (412812) | more than 11 years ago | (#4667664)

Too bad I couldn't put the same coating on my dollar bills that would cause them to decompose as soon as the MPAA or RIAA touches them.

More Useless Discs... (1)

Buddha (100066) | more than 11 years ago | (#4667665)

Good. More useless discs. I will be able to build a fortress out of expired DVDs, AOL and MSN discs...

DiVX, repeated. (1)

ZeLonewolf (197271) | more than 11 years ago | (#4667679)

Technology that renders optical media useless... [snip]

This was already tried with DiVX, as introduced by Circuit City. You'd buy a DVD and it would only be good for a few viewings. It failed miserably, just as this will fail miserably - not to mention the ridiculous waste of material.

seal it (5, Interesting)

rkoot (557181) | more than 11 years ago | (#4667680)

would it be a big problem to, say, seal the edges of the cd with maybe a glue on silicon base or something ?
if the air can't reach the dye in between, I guess the cd stays readable, no ?

a just a thought.

rkoot
I'm not as think as you drunk I am

8 hours? (1)

Flabby Boohoo (606425) | more than 11 years ago | (#4667685)

that should be enough time to make a backup right?

Good luck! (1)

Jacek Poplawski (223457) | more than 11 years ago | (#4667687)

I hope they lose so much money like "New Economy" dotcoms.

Eight hour life? How about shelf life? (2, Interesting)

jeepliberty (624159) | more than 11 years ago | (#4667688)

Is it hermetically sealed? What is its shelf life if it isnt't opened? I recycle my AOL CDs as Christmas tree ornaments. Tis the season!

Already done. (1)

yuri (22724) | more than 11 years ago | (#4667692)

In Australia they have been selling perishable products for years. Bread, milk, fish etc, all degrading after a varying amount of time (1-7 days).

The government legislated "fair use" and now they have to warn you. "Best if used within 7 days after opening". "Best before 11/03/03".

In soviet Russa (0)

Anonymous Coward | more than 11 years ago | (#4667694)

You perish after watching US DVD.

A new way to expand muscial horizons? (1)

Dexheimer (621938) | more than 11 years ago | (#4667698)

While I think the idea of doing this for DVD music/movies is a bit foolish, this might be a great idea for simple audio CD's. When I look through my history of music pirating, my changes in tastes are apparent. Back in the days of yore, I just downloaded the lastest pop songs. Then I started dl'ing rock. Then classic rock. Then IDM/abstract electronica. Then hard house. Then trance. Then house. Now jazz. It is a clear timeline of how the internet has helped to expand my tastes.

These self deficating discs may be a great solution to expose people to music they otherwise would spend $16 on. If they can manage to release these for less than $3, I can see them becoming fairly popular. Not neccessarily the saving grace of the music industry, but you get the idea.

AOL CD (1)

Hates (168348) | more than 11 years ago | (#4667702)

Why not just put AOL on the front. People wont hold on to them for long then :D

Gas it! (1)

Thor Ablestar (321949) | more than 11 years ago | (#4667709)

You can possibly keep it in oxygen-less reducing atmosphere (For instance, propane-butane mix from the gas cooker) while you download the CD ripping software.

Perishable media - patent, and vacuum drives! (3, Interesting)

krazyninja (447747) | more than 11 years ago | (#4667720)

This patent [uspto.gov] #
6,161,106, was granted to Motorola, in 2000. While this depends on a magnetic method, it is interesting to know that the current referred method depends on interaction with air. How long before "mods" are made to have a drive enclosed in vacuum??? :)))

If this moves into DVD rentals... (1)

Xformer (595973) | more than 11 years ago | (#4667723)

...then there goes the sales of used DVDs by the rental stores. I'll bet everyone (stores and customers alike) will be missing that.

Yet Another Circumvention Technique (4, Insightful)

limekiller4 (451497) | more than 11 years ago | (#4667725)

What do you want to bet that giving it a quick spray of clearcoat will render the disk substrate isolated from oxygen yet still useable?

What is to stop me from making a copy that is less unstable, for that matter (the article actual touches upon this at the end) once the price of blanks come down? A right, I might add (and we all know) that is codified in the Fair Use clause of Copyright law.

I'm gonna go out on a limb and say this isn't happening anytime soon.

Could make sense for the video rental biz.. (2)

debest (471937) | more than 11 years ago | (#4667726)

The big problem with Divx was that you needed a proprietary (and more expensive) player, along with privacy-invading dial-in features, in order to use it. The public said "nah-uh", and the format died deservedly.

This sounds like it should work in standard DVD players, and require no phone-home function. The "disposable rental" could work here.

The issue for the video rental business is that it needs to be priced *lower* than a standard DVD rental. Since most people would view the inconvenience of a time-restricted view as greater than the benefit of saving themselves the return trip to the rental store, there must be a cost-saving component for the consumer to accept this. This means that the cost of production and stocking of these one-time useage disks must be substantially less than the cost of re-stocking of returned rental DVDs.

Now that I think about it, maybe the perfect application of this would be the rental-by-mail business: only one-way shipping charges! This doesn't seem to be a market with very large room for growth, however.

Fortunately... (5, Funny)

Rayonic (462789) | more than 11 years ago | (#4667730)

Fortunately I live in a Neon/Argon atmosphere, so this shouldn't be much of a problem for me.

"rental" model won't work (1)

xyote (598794) | more than 11 years ago | (#4667733)

Basically they just get too greedy, price it too high, and it never takes off. We see this time and time again. Somebody developes some some really cool new technology but it's propietary and they price it too high so it never hits its sweet spot and never takes off. This business is littered with the corps of such attempts.

In that case... (1)

Buckbeak (591708) | more than 11 years ago | (#4667738)

In that case, I will pay them with a twenty dollar bill that turns black after ten minutes when exposed to oxygen.

"Copytheft" technology justified now (1)

Junior J. Junior III (192702) | more than 11 years ago | (#4667739)

This just provides all the more justification for making a permanent backup of the data. Thanks, movie industry morons!

Your mission... (3, Funny)

GnomeKing (564248) | more than 11 years ago | (#4667742)

This DVD will self destruct in 10 seconds

Your mission, should you choose to accept it is to assasinate general kERROR READING DRIVE E. (A)bort (R)etry (I)gnore

Again I post my same little thought... (5, Insightful)

Eric_Cartman_South_P (594330) | more than 11 years ago | (#4667751)

...that when they do things like this, it proved that THEY HAVE LOST.

Stand back for a minute and look at the big picture. Take a breath, take a minute, and think about it. They encrypt their content and then store it on self destructing disks. HA! It's so pathetic it's funny. If there was ever an example of the dead horse (Rosen?) getting another whack (DMCA?) this is IT. They lost.

Imagine the munks, years ago, using disapearing ink in their scrolls so you didn't have time to read it long enough to place letters on a plate at a printing press! Same shit. Different day. "DISTRIBUTION" is dead. If any 5 year old can publish themselves WORLD WIDE 24/7, then the business of distrobution (of "information") is dead. Ever see a little kid make a homepage on AOL? They do... it ain't XHTML but it's there for the world to see 24/7. Tell me again why I need YOU to publish my info for ungodly sums of money? Tell me again why I should listen to one artist for one hour at a time on obsolete media?

Great (2)

fizban (58094) | more than 11 years ago | (#4667754)

More "disposable" technology to fill our landfills with...

Yay for Environmetal Pollution! (2)

RAMMS+EIN (578166) | more than 11 years ago | (#4667756)

OK, this is great news for those who favor environmental pollution through waste of resources! Now we no longer have to depend on AOL for sending us all those free CDs to fill our thrash cans, but we can also pay for media that we can throw away because they're useless shortly after!
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