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IBM's New Linux Advertising

CmdrTaco posted about 11 years ago | from the big-blue's-big-bucks dept.

IBM 587

Amit Shah writes "IBM is airing a commercial featuring Linux as reported on Economic Times. This could be the first major way to reach out to normal users and explain the benefits of open source and Linux. The ad says, "Collecting data is only the first step toward wisdom, but sharing data is the first step toward community""

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Mirror (5, Informative)

Anonymous Coward | about 11 years ago | (#6872841)

In case the site is slow, here [martin-studio.com] is a mirror.

Martin Studio Slashdot Policy [martin-studio.com]

Want to see the AD ? (5, Informative)

ramzak2k (596734) | about 11 years ago | (#6873075)

Check this out [adage.com]

Re:Want to see the AD ? (0)

Anonymous Coward | about 11 years ago | (#6873197)

While I appreciate your effort, the site only offers the ad in a shi**y decommoditized Windows-only media format.

Re:Want to see the AD ? (1)

gregfortune (313889) | about 11 years ago | (#6873208)

Anyone had any luck getting this to play in linux? The reference to the actual file appears to be http://66.246.105.13:80/adcritic/ibm-linux-prodigy .asf, but xine won't play it.

Re:Want to see the AD ? (0)

Anonymous Coward | about 11 years ago | (#6873233)

well, when you wget it, you only get the same 74 Byte file over and over again... A Text file, referencing to itself.

Wonder how one downloads this. Maybe they check the referrer?

Correction (-1, Flamebait)

Anonymous Coward | about 11 years ago | (#6873205)

Sorry, the above link has a typo
Click here [nero-online.org] instead.

I HAVE A GREASED UP YODA DOLL SHOVED UP MY ASS! (-1)

Anonymous Coward | about 11 years ago | (#6872844)

GO LINUX!

Re:I HAVE A GREASED UP YODA DOLL SHOVED UP MY ASS! (-1, Offtopic)

Anonymous Coward | about 11 years ago | (#6872997)

Yes, but is it ON TEH SPOKE?

GO LENIS!

(Use the Preview Button! Check those URLs!)

No penguin?! (3, Funny)

FileNotFound (85933) | about 11 years ago | (#6872855)

Where's Tux?! Bah! It's not Linux without the penguin...

Re:No penguin?! (0)

Jenolen (636487) | about 11 years ago | (#6872943)

Well, if it's Gentoo they are releasing just run 'emerge tuxracer' at the command prompt as root.

Re:No Stallman?! (-1, Flamebait)

Anonymous Coward | about 11 years ago | (#6873212)

Blond eyes and blue hair?

Does this have anything to do with IBM selling technology to Dachau, the Nazi concentration camp? Approximately 24 IBM sorters, tabulators and printers used to kill between 700,000 to 1.2 million Jews, Jehovah's Witnesses, political prisoners and homosexuals...

Go linux!

"Makes life simpler". Right. (5, Insightful)

Thinkit3 (671998) | about 11 years ago | (#6872861)

That's the future. This is a great move by IBM, just to get the mindset to the masses. Eventually we'll get beyond copyright and patent, but this is a start--even if it's by a huge corporation.

Re:"Makes life simpler". Right. (-1, Offtopic)

Anonymous Coward | about 11 years ago | (#6872957)

Are you the IP troll? Everyone of your posts refers to abolising copyrights and patents. Do you have anything valuable to say?

No (0)

Anonymous Coward | about 11 years ago | (#6873031)

I will continue to post the same listless comments and reap the karmic rewards. Thank you!

Sure. (0, Offtopic)

Thinkit3 (671998) | about 11 years ago | (#6873069)

Use hexadecimal.

Quite so! (5, Insightful)

Faust7 (314817) | about 11 years ago | (#6873105)

"Makes life simpler". Right.

This is valid point; in fact, it's actually oozing validity. If Linux is going to be presented in mass advertising as a device for simplification, it had better damn well live up to that description.

Like as not, many people already consider things plenty simple with Windows, especially XP and Server 2003. If Linux is going to simplify that, there must be some readily demonstrable ways in which it does so. Disillusionment is typically quick to take hold in folks, and once it's settled, it's monolithic to overcome.

Re:Quite so! (5, Informative)

tomhudson (43916) | about 11 years ago | (#6873201)

Siplifications in favour of linux (some just in the last week or so):
  1. no linux msblaster worms
  2. no linux visual basic for applications cracks
  3. no trains, planes or automobiles stopped by linux viruses, worms or trojans
  4. no linux DRM media players
  5. no linux license fees
  6. no linux authorization codes when you change hardware
  7. no forced upgrade cycle
  8. no having to hunt down 50 cds when trying to rebuild a machine
If it sounds simpler, it's because it is.

Re:"Makes life simpler". Right. (1, Insightful)

FlowerPotAdmin (541227) | about 11 years ago | (#6873165)

Eventually we'll get beyond copyright and patent

::sigh:: I'd like to think you're just being idealistic and hoping people will develop respect for other people's work to the point where copyrights and patents are truly unnecessary. But instead I'll patiently remind you that copyleft is legally rooted in copyright.

this is a start--even if it's by a huge corporation

Answer me this: Who else can afford to pay for such ads?

First Campaign? (5, Informative)

CGP314 (672613) | about 11 years ago | (#6872866)

What about their 'Peace, love, Linux' hippy campaign they ran a while back.

Re: First Campaign? (0)

Anonymous Coward | about 11 years ago | (#6873067)

read the fucking article! i know that people either a.) read the article and move on or b.) read the preview and place a post but please:

"It is often best to keep one's mouth shut and be presumed an idiot than to open it and remove all doubt."

-Samuel Clemens

Re: First Campaign? (3, Funny)

winkydink (650484) | about 11 years ago | (#6873074)

I liked Sex, Drugs, UNIX better.

Re: First Campaign? (0)

Anonymous Coward | about 11 years ago | (#6873145)

That's funny, I was walking down Bush street here in San Francisco Sunday night when I noticed one of those Peace/Love/Linux ads on the sidewalk. I think it's on Bush at Buchanan.

You know, the ones that are two years old. That the ad agency swore up and down were done with "water-soluble chalk". It still looks pretty good, that must be some kind of chalk. Liars.

Share the Love (2, Interesting)

Lodragandraoidh (639696) | about 11 years ago | (#6872868)

Share the love...

Someone gets it, or is doing a good job of pretending to, anyway.

not their first (5, Insightful)

wawannem (591061) | about 11 years ago | (#6872871)

IBM ran a good commercial a while back where some cops were walking around a vacant server room while a PHB-type was explaining that all the servers had been stolen. Then the IT guy walks in and says, that they were not stolen but replaced with one linux server. The best part was as the commercial closed, one detective looks at the other and says: "What's a server?" - Classic :)

Re:not their first (1)

Otter (3800) | about 11 years ago | (#6873085)

As long as it doesn't involve spray painting penguins on my sidewalk again, I'm all for it...

Re:not their first (2, Informative)

JabXVI (141079) | about 11 years ago | (#6873150)

Heh, I liked that one too - if anyone wants to see it, you can probably find an mpeg of it by searching google for heist60.mpeg [google.com] .

My absolute favorites, though, were the basketball themed ones, featuring former NBA star Detlef Schrempf as Linux. :-) Unfortunately, I haven't been able to find a video file of any of those.

Re:not their first (0)

Anonymous Coward | about 11 years ago | (#6873164)

The IT guy's name has been termed "Jimmy the Geek" and was the focus of several TCO studies based on the claims made in that commercial. The name of the commercial was "The Heist."

RedHat & IBM (1)

phaetonic (621542) | about 11 years ago | (#6872876)

You will soon be seeing a line of xSeries certified for Red Hat Linux AS/ES/WS 3.0.

cup holders (2, Funny)

foobar31337 (702156) | about 11 years ago | (#6872879)

/me thinks IBM should also explain in the ad weather or not it will be compatible with all the built in cup holders that come with computers nowadays.

Small print. (5, Funny)

grub (11606) | about 11 years ago | (#6872891)


Last 12 frames of the ad, bottom left "Linux is (C) SCO and used without permission."

naw, I made that up.

I'll beleive it when ... (0)

Anonymous Coward | about 11 years ago | (#6872893)

I can view the commercial with an Ogg Vorbis application on my linux box.

Ah, but did you hear the disclaimer? (5, Funny)

Anonymous Coward | about 11 years ago | (#6872894)

"Linux is a registered trademark of Linus Torvalds. Linux may contain intellectual property of SCO. Linux users may be liable for intellectual property infractions. Linux is not to be taken internally. If you have side effects after installing Linux, such as dryness of mouth or shortness of breath, discontinue use and consult a physician. Linux is not for all users. Not all Linux companies go up in value; some go down."

Re:Ah, but did you hear the disclaimer? (1)

GOD_ALMIGHTY (17678) | about 11 years ago | (#6872952)

Do not taunt Happy Fun Linux!

Re:Ah, but did you hear the disclaimer? (0)

Anonymous Coward | about 11 years ago | (#6873018)

If you have side effects after installing Linux, such as dryness of mouth or shortness of breath, discontinue use and consult a physician.

You forgot obesity and anti-social behavior. By the way, these are not due to linux, they are typical characteristics of the individual who might use linux.

From the article (4, Funny)

Feynman (170746) | about 11 years ago | (#6872895)

Such commercials . . . show how companies must explain the value of complex technology to consumers who may be unaware of the capabilities of their personal computers or mobile phones.

You mean I can make a phone call . . . from my car?!

Re:From the article (0)

Anonymous Coward | about 11 years ago | (#6873078)

Homer: And this is one of our many light switches. It operates in both the 'On' and 'Off' position. Light goes on. Light goes off. Light goes on. Light goes off....

Re:From the article (3, Funny)

proj_2501 (78149) | about 11 years ago | (#6873179)

surely you're joking, mr. feynman!

Re:From the article (0)

Anonymous Coward | about 11 years ago | (#6873230)

What do you care what other people think?

I was promised flying cars... (5, Interesting)

soren42 (700305) | about 11 years ago | (#6872903)

For my money, I don't know if it gets any better than the IBM Linux ads that Avery Brooks did... particularly memorable was the ad that went something like "In the early ninties, a Finnish college student named Linus Torvalds develops a new operating system, and then he does something remarkable - he gives it away."

That and "Where the flying cars? I was promised flying cars!"

Re:I was promised flying cars... (1)

CGP314 (672613) | about 11 years ago | (#6873111)

That and "Where the flying cars? I was promised flying cars!"

I loved that ad too. It felt like Captain Sisko was threatening me, that it was somehow my fault that I hadn't invented his flying car yet. : )

SCO is running a commercial... (5, Funny)

aurumaeus (673863) | about 11 years ago | (#6872906)

Letting other people collect the data, and then saying it's yours and suing everyone that has it without your permission, is the road to profitability.

Re:SCO is running a commercial... (1)

capt.Hij (318203) | about 11 years ago | (#6873099)

Actually SCO is sending an invoice to anyone who happens to view the IBM commercial. They aren't saying how much it will be and are promising not to sue regular viewers, though.

This is way off topic, but did anybody else notice the link in the article titled "SCO to go to Senate." Kinda scary since the Utah senators are in the majority and the NY senators aren't...

Oh, I know, I know! (5, Funny)

ArmenTanzarian (210418) | about 11 years ago | (#6872907)

He's nine years old, bright-eyed and hungry to learn. Meet Linux, or a human embodiment of the computer operating system, in a new television commercial by IBM.


Meet SCO, Linux's molester-uncle.

Here, I'll do it for you (-1, Redundant)

Anonymous Coward | about 11 years ago | (#6872909)

<insert the SCO joke here>

Not so cute. (5, Funny)

CGP314 (672613) | about 11 years ago | (#6872910)

He's nine years old, bright-eyed and hungry to learn. Meet Linux, or a human embodiment of the computer operating system

I'm going to say it was a wise choice not to use Linus in the commercial.

Especially after... (0)

Anonymous Coward | about 11 years ago | (#6873104)

I'm going to say it was a wise choice not to use Linus in the commercial.

Especially after he's had more than a few beers.

A bright, philosophical 9-year-old boy? (3, Funny)

jmbauer (650575) | about 11 years ago | (#6872920)

But how can he type while carrying his security blanket?

When I was a kid (4, Funny)

Sphere1952 (231666) | about 11 years ago | (#6872921)

Big Blue was the bad guy.

It feels kind of creepy to be cheering IBM on...

Go IBM!!!!

Re:When I was a kid (1)

confused one (671304) | about 11 years ago | (#6872962)

Part of /me is afraid of the big blue behemoth; part of /me is feeling warm and fuzzy about the linux promotion. I'm so confused...

Re:When I was a kid (1)

Sphere1952 (231666) | about 11 years ago | (#6873203)

I might climb into bed with the big blue elephant, but I'm going to keep one foot firmly on the floor.

Re:When I was a kid (0, Troll)

stratjakt (596332) | about 11 years ago | (#6872974)

psst.. They still are, but don't let on.

When they've decimated all competing linux vendors (seems they prefer Red Hat), pulled kernel development from Linus (hey, they just need to fork it.. Not their fault if the world needs their fork), completely shift the focus of Linux to make it permanently a big-iron datacenter thing, and the community realizes that it will never become the mainstream desktop OS they want it to be, then we'll see who the good guy was.

More likely, though, they'll do to Linux what they did to OS/2. Make it the running joke of the industry.

Re:When I was a kid (1)

proj_2501 (78149) | about 11 years ago | (#6873217)

I would blame OS/2's marketplace failure more on Microsoft for pulling out than on IBM.

That said, I've seen OS/2 running on quite a few ATMs and things of that nature.

Re:When I was a kid (1)

NineNine (235196) | about 11 years ago | (#6873012)

When I was a kid, IBM was a corporation. They're still a corporation. Now they're a corporation that's going to make a killing off of a bunch of gullible college kids' programming.

Re:When I was a kid (1)

chef_raekwon (411401) | about 11 years ago | (#6873019)

-- Am I downloading IP, or am I downloading free speech?

free beer.

Re:When I was a kid (0, Troll)

CGP314 (672613) | about 11 years ago | (#6873032)

Big Blue was the bad guy. It feels kind of creepy to be cheering IBM on... Go IBM!!!!

Companies are by definition self serving. They are always the bad guys. [amazon.com]

That being said... I too am happy to see a company support Linux. It's just that I wouldn't be surprised if they attacked it later on if it could raise their profits somehow.

Re:When I was a kid (1)

Sphere1952 (231666) | about 11 years ago | (#6873096)

Yeah I know.

What really worries me about this though...in 20 years am I going to be cheering Microsoft?

Re:When I was a kid (1)

stevesliva (648202) | about 11 years ago | (#6873235)

It's just that I wouldn't be surprised if they attacked it later on if it could raise their profits somehow.
And the shareholders wouldn't expect any less, as long as it's all aboveboard. It's when you pull an Enron that shareholders frown. If you just pull a Microsoft and give a big ol' "fsck you" to your former affiliates (read:IBM and OS/2) but manage to rake in dough by doing so, shareholders cheer.

Awareness? (2, Interesting)

Anonymous Coward | about 11 years ago | (#6872924)

A lot of people are already "aware" of Linux but they have no clue what it is. Just the other day one of my co-workers in a memo referred to a product that uses Linux and asked if we should "explore Linux Open-Source programming." She had no clue what Linux or Open Source is but she saw them written somewhere and thought they sounded intelligent in her memo.

I will save final judgement for when I see the commercial during football on Sunday but based on that article the commercial doesn't do that. I think most US Open and Football watchers are just going to either ignore it or already be gone flipping.

Great image change! (2, Funny)

stratjakt (596332) | about 11 years ago | (#6872929)

In the IBM commercial, a blond, blue-eyed boy sits mum as a stream of celebrities ply him with information on everything from plumbing to the mysteries of the universe.

I think the image of a little boy being approached and molested by a bunch of creepy strangers sums up the Linux community and ethos to a T.

But shouldn't it be GNU/Linux?

Ay, it should be. (1)

EdgeShadow (665410) | about 11 years ago | (#6873080)

It should be GNU/Linux as Linux is the kernel, and GNU is the shell.
But most of the general public doesn't even know what Linux is, let alone GNU or the GPL.

It seems that IBM's goal is to make all that change.

Video? (1)

mcbunny29 (583989) | about 11 years ago | (#6872954)

Anybody got the movie file for this one?

Re:Video? its here (1)

ramzak2k (596734) | about 11 years ago | (#6873134)

check it out [adage.com] before it gets slashdotted :)

Missing the target (5, Funny)

WinDoze (52234) | about 11 years ago | (#6872960)

In July, IBM reached a three-year sponsorship deal with the NFL.

They're going to advertise Linux during televised NFL games? Isn't that sort of like advertising beer during Oprah?

Re:Missing the target (2, Insightful)

West Palm Beach (654328) | about 11 years ago | (#6873034)

A lot of well-educated business types as well as those who swill mass quantities of beer and scratch themselves on the couch watch football. This translates to a lot of financial decision-makers in the home.

I don't think it's that much of a stretch.

Re:Missing the target (3, Funny)

LearnToSpell (694184) | about 11 years ago | (#6873039)

Hey, I watch football AND have Gentoo on a laptop. I know, the mind b0ggles...

Re:Missing the target (1)

Stradenko (160417) | about 11 years ago | (#6873083)

Think of the target audience. C[AEIOU]Os and junk like that. Good old boys who like to relax with their buddies on a quiet sunday afternoon...fire up the grill...things like that...

Yep... the PHBs are the target audience. (0)

Anonymous Coward | about 11 years ago | (#6873131)

Yep... the PHBs are the target audience.

Re:Missing the target (1, Insightful)

Hythlodaeus (411441) | about 11 years ago | (#6873204)

I think the point of the ads is that Linux is for everybody, not just the geeks.

Re:Missing the target (1)

been42 (160065) | about 11 years ago | (#6873214)

They're going to advertise Linux during televised NFL games? Isn't that sort of like advertising beer during Oprah?

More like a John Basedow commercial on TechTV, isn't it?

Re:Missing the target (1)

mog (22706) | about 11 years ago | (#6873232)

Are you implying that the appropriate time to advertise Linux is during Oprah?

Take that McBride (1)

harley_frog (650488) | about 11 years ago | (#6872969)

This is so "in your face SCO". I love it.

GI Joe (1)

spuke4000 (587845) | about 11 years ago | (#6872975)

"Collecting data is only the first step toward wisdom, but sharing data is the first step toward community"

And knowing is half the battle.

Man I miss that show.

Re:GI Joe (1)

sporty (27564) | about 11 years ago | (#6873062)

And THAT is one to grow on.

GOD BLESS COMMUNISIM (-1, Offtopic)

Anonymous Coward | about 11 years ago | (#6872983)

people know what they want (0)

chuckfucter (703084) | about 11 years ago | (#6872986)

Such commercials, including past IBM ads, show how companies must explain the value of complex technology to consumers who may be unaware of the capabilities of their personal computers or mobile phones. People will just buy any pc that 'looks cool', and windows XP or pentium 4 are like buzzwords that to them means 'quality' I would love for more people to use linux, but if I remember right, back in the eighties when all I had was DOS, I was a computer nerd, and hardly anyone I knew had a pc, now everyone I know has a computer. But now that everything is window based, linux might still be a viable alternative due to the x window system. (i love kde!) It's gonna take ALOT of ads and recommendation from current users but I can't wait for the real 'revolution' to occurr. yay for linux!

More than that (1)

mao che minh (611166) | about 11 years ago | (#6873053)

More than that, desktop adoption of Linux is going to require a heavy investment in support by a major PC manufacturer. In other words, dropping the price of a PC by $80 bucks and supplying it with Mandrake and no support isn't even going to lure businesses.

Finally... (1)

West Palm Beach (654328) | about 11 years ago | (#6872992)

The Linux commercials migrate from the business world (those commercials featuring the fiction basketball team) to the home user.

I don't know if the average home user will embrace Linux, but in the face of DRM embedded in future versions Windows, some folks may give it a try.

I wonder when Linux-based IBM computers will ship.

Re:Finally... (1)

stratjakt (596332) | about 11 years ago | (#6873041)

I'd guess never.

IBM is after the business market, they've shown absolutely no interest in competing on the desktop with linux.

Missed oppurtunity (4, Funny)

mao che minh (611166) | about 11 years ago | (#6873010)

I still say that IBM should have enlisted the Dell dude and the Mac gal together for an unequalled, ground breaking, paradigm changing media blitz.

Just picture the two of them together, stoned out of their gourds, with a guy in a big penguin suit behind them.

Re:Missed oppurtunity (1)

venom600 (527627) | about 11 years ago | (#6873206)

Just picture the two of them together, stoned out of their gourds, with a guy in a big penguin suit behind them.

I can see it now....Linux workstations would be popping up across college campuses nation-wide.

Why would I need Linux??? (4, Insightful)

Shant3030 (414048) | about 11 years ago | (#6873021)

I hope these commercials will address one simple question... Why would I need Linux? Most users (non-techies), probably don't need to learn how to use Linux because Windows provides them with everything they need. Maybe they are targeting large companies, in this campaign, and hopefully they will realize the benefits of using Linux in the business world. For regular users(non-techies), I just don't see the point of using Linux.

Until it becomes easier to use, more compatible with hardware and less nerdy, the majority of computer users will just not use it. Look at MAC's. People are reluctant to use MAC's because in their eyes, its something that they are not used to.

Its great that IBM is marketing Linux, I'd certainly love to see my family and friends use it, but they are totally shut off to the idea.
They are comfortable with using Windows because they just dont have the interest in the learning curve Linux presents.

Re:Why would I need Linux??? (1, Funny)

iSwitched (609716) | about 11 years ago | (#6873231)

It doesn't matter that people are reluctant to use MACs -- I mean, really, as soon as they fire up any network enabled PC, they're gonna be using a MAC, it is, after all, part of how network adapters work isn't it? And I'm surprised you're talking about them this way, I mean it's pretty nerdy to even know what a Media Access Control address is, and you seem to discuss them with such authority.

Oh, wait a minute, were you talking about Macs, as in the 'Macintosh' computer manufactured by Apple?

First Linux commercial? (4, Interesting)

Faust7 (314817) | about 11 years ago | (#6873022)

Perhaps it's just that I don't have cable (3 channels that I'd watch out of 60 doesn't justify $45/month) but this is the first I've heard of real Linux commercials. Things in print are fine, but everyone knows TV advertising is as kingly effective as it's always been in getting stuff to sell.

Any information on whether there have been mass Linux commercials before this? We may be witnessing the beginning of a new era of Linux advertising. Marketing, marketing, marketing--we make fun of the people that major in it, and even more fun of the people that work in it, but it's certainly one of the biggest factors that helped propel Microsoft to the very top of the software heap. With a someday-equivalent force of marketing behind it, could Linux perhaps finally obtain the financial and spiritual backing it needs?

Re:First Linux commercial? (1, Troll)

Otter (3800) | about 11 years ago | (#6873181)

IBM has been running Linux commercials for years, during major network sports and prime-time shows.

You may well have seen them and noticed them, or quickly switched away from them. If you're used to Linux advocacy as practiced here (LUNIX! $699! LUNIX! MICRO$HIT! LUNIX!!!! NO, IT'S GNU/LUNIX!!!!, they probably wouldn't even register on you at first.

Who will see? (1)

twobturtle (694352) | about 11 years ago | (#6873028)

I didn't think PHB's watched televison.

Sharks (4, Interesting)

Alizarin Erythrosin (457981) | about 11 years ago | (#6873036)

The esteemed P.J. over at Groklaw [weblogs.com] had an interesting analogy related to this IBM campaign:

AntiFUD is an important part of this battle, which is why IBM is launching an advertising campaign about Linux. But legally they're like circling sharks. Not a sound. Just water rippling ever so slightly on the surface, a brief glimpse of a fin, as they slowly circle. Until it's time to lunge.

I'd like to add to it by saying that SCO is that loud mouthed kid who's splashing around in the water yelling obscenities and other unpleasantries at the sharks, almost daring them to attack.

Once Upon A Time... (5, Funny)

tds67 (670584) | about 11 years ago | (#6873042)

"Collecting data is only the first step toward wisdom, but sharing data is the first step toward community," Harvard scholar Henry Louis Gates Jr advises the boy in the ad...

...who later grew up and, upon reaching manhood, was promptly sued by the RIAA, MPAA and SCO for sharing data with the rest of the community.

Celebrity Deathmatch (1)

niko9 (315647) | about 11 years ago | (#6873070)

I would love to see a IBM sponsored claymation deathmatch of Linus and McBride.

You could have RMS and Bill Gates as commentators, where they also interject personal insults at each other.

Gates: Why don't you get a hair cut, you Hurd hugging hippie!

RMS:Bite my micro kernel!

Gates: Well at least my kernel is bigger than yours!

Forgot one of the main purposes of Linux (4, Funny)

Bingo Foo (179380) | about 11 years ago | (#6873073)

The ad says, "Collecting data is only the first step toward wisdom, but sharing data is the first step toward community"

Are you sure that's not: Collecting data is only the first step toward wisdom, but re-theming your desktop a dozen times while your kernel compiles is the death of productivity."

Bring Back Dennis Leary! (2, Interesting)

Greyfox (87712) | about 11 years ago | (#6873093)

I want another round of IBM Advertising with Dennis Leary! Let him go wild on the topic of the SCO lawsuit! Nothing like Leary's special brand of scorn to set the stage for the legal proceedings!

Linux. The Future is Open. IBM. (5, Insightful)

ihatesco (682485) | about 11 years ago | (#6873100)

"Collecting data is only the first step toward wisdom, but sharing data is the first step toward community," Harvard scholar Henry Louis Gates Jr advises the boy in the ad, recalling the ethos of the programming community behind Linux.

The ad closes with the slogan "Linux. The Future is Open. IBM."

My jaw is wide open.
Ok, IBM wants to capitalize on Linux, IBM is a company, in the past IBM has been a corrupt monopoly trying to stranglehold their clients with the proprietary ties after fscking them in the first place.

But the memes passed by this particular advertisement are something radically different than those teached by conventional advertisements and pro-capitalist ethos (consume! consume! don't think about tomorrow! spend now!).

Really, this stuff is jaw-dropping.
It's not like the cluetrain stopping in front of IBM (now we only need an express train passing in Darl McBride's office like that Athlon vs Pentium III commercial), but it's like someone saying that the time is mature for an economy based on Free Software to be born and TRY to impose herself on a wide-open scale.
Not Eazel Gnome Nautilus and crap like that, not the dotcomboom of 121 different Linux distros, but a wide world collaborating on making better, documented, free, opensource and secure systems with minor tweakings among them just to make sure that they suit individual needs. (2414 different Gnu/Linux distros!!! ;D)

Hell, also Microsoft is committed to a large-scale opensource initiative [globus.org] .

And I also think that this particular advertisement is what we waited in order to say that GNU and Linux have won.

+ + + +
BSD, on the other hand, is dead... :D (ok, that was a joke)

Re:Linux. The Future is Open. IBM. (-1, Offtopic)

NineNine (235196) | about 11 years ago | (#6873211)

How naive. It's really simple. IBM is trying to rake in a few billion selling software they don't have to pay for. I don't know what's giving you a warm fuzzy feeling. It's not charity. They're not "supporting the community", they're simply saving tens of millions on software development by letting gullible, naive college kids work for free. It's the same thing that happens at my local food co-op. The food co-op plasters the word "community" on everything, and people stand in line to "volunteer" there. The co-op is a business, and they're just using the same kind of gullible, naive people to work for free for them. Same fucking thing. Fuck it. Labor is expensive. Maybe I'll convert my business to a "co-op", and let the "community" "volunteer" to run my business while I sit in the back raking in the money.

There's a sucker born every minute.

Obligatory HHGTTG Quote (1)

Durin_Deathless (668544) | about 11 years ago | (#6873106)

Ford, you're turning into a penguin.

Uh..what? (1)

MrR0p3r (460183) | about 11 years ago | (#6873141)

The ad airs next week during the US Open men's finals and the National Football League's kick-off on Sunday.

Am I the only one that realizes the NFL kick-off is tonight and not Sunday?

A Good Move (3, Insightful)

Urantian (263132) | about 11 years ago | (#6873149)

I appreciate what IBM is doing. The average computer user seems to think that Microsoft is all there is, when it come to an OS.

The general public needs to be informed that there ARE choice. Imagine if Microsoft were to actually start feeling the sting of lost sales. They might: Lower prices, improve customer service, and wow... focus on stablizing their software!

Sup with the slogan? (4, Insightful)

dasmegabyte (267018) | about 11 years ago | (#6873170)

Collecting data is only the first step toward wisdom, but sharing data is the first step toward community.

Nice slogan. Makes me want to put my hand over my heart and stare knowingly toward the horizon.

What's it got to do with Linux though? Data sharing seems to have more to do with databases and web services, neither of which are explicitly Linux oriented traits. It seems to me it's not data, but functionality that's shared in the Linux community.

It's something like this: we both need to build a house. I'm going to need a ladder and a saw, you're going to need a ladder and a saw. If you build the ladder, and share it with me, I'll build the saw and share it with you. It doesn't mean we're going to tell each other what's inside the house, what's going on with the house, etc. No data is shared, just the tools for organizing and arranging it. Sharing the TOOLS makes a community. Sharing data makes, I dunno, an RIAA lawsuit?

I know, I know. The slogan is meant to strike at executives who make snap decisions and watch golf on the weekends. After all, they're the only ones not using OSS already ;). Doesn't foregive IBM from coming up with a slogan that muddys the already murky question of "What is up with the GNU community?"

You completely inhale the pastes in crust (-1, Flamebait)

Anonymous Coward | about 11 years ago | (#6873175)

It has come to my attention that you completely inhale the pastes in crust. Read on for more about this fascinating topic.

The world went into shock a few weeks ago when goatse.info [goatse.info] reported the results of a study which concluded that inhaling paste is a very dangerous pastime, one that no one is advised to take up. Eventually, everyone adapted to the new state of affairs and began inhaling other things. Almost everyone, that is. But not you! According to my records, you still inhale paste!

Why?! What the fuck is wrong with you?!

You moron, you idiot, you imbecile, you gay nigger [nero-online.org] ! Arg! You make me so fucking sick! FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU.

eyecon0meter ranges off the scale (0)

Anonymous Coward | about 11 years ago | (#6873215)

big blue on top, & an ad for fuddle's whatever that is, in the middle? a six month trial? you have to do that to become a hostage nowadays? what if you're convicted? stuff that matters no DOWt? surroundead buy crunching gnashing corepirate nazi dinosaurs, won would naturally bet on the penguins.

good night for star gazing & hand waving?

consult with/trust in yOUR creator.

NFL.com (2, Interesting)

leviramsey (248057) | about 11 years ago | (#6873238)

So IBM has entered into a sponsorship deal with the NFL... lessee what the League's webservers are running:

yep, NFL.com runs Linux [netcraft.com] .

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