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Track a Soda Can with GPS?

michael posted more than 10 years ago | from the drink-pepsi dept.

Privacy 346

I am Kobayashi writes "According to the Indianapolis Star Online, next summer Coca-cola will feature a promotion in which winners will be located by satellites tracking GPS devices implanted in the winning cans.... Hopefully they track you fast before you throw-away (or recycle) your winning can...." And in another bit of Coke news, they've got a new high-tech billboard: jhkoh writes "Reuters/Yahoo is reporting that Coca-Cola has unveiled an 'intelligent' billboard in London's Piccadilly Circus -- at 99 feet wide, the world's biggest -- that supposedly will respond to weather, movement, and SMS text messages. The billboard itself is 52 square meters of LED display. How soon before someone hacks it?"

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Yes... (0, Offtopic)

Sir Haxalot (693401) | more than 10 years ago | (#7097286)

but does it run linux?

More importantly, ... (1, Funny)

Anonymous Coward | more than 10 years ago | (#7097494)

can it play Ogg Vorbis files?

Oh wait, that's a different subject entirely.

My 1.25 worth... (2, Insightful)

garcia (6573) | more than 10 years ago | (#7097287)

winners will be located by satellites tracking GPS devices implanted in the winning cans....

Is this where my 1.25 goes each time I buy a 20oz. Coke? Funding expensive marketing ploys? How about the old way? Why can't that be the way we do contests?

"Excuse me ma'am, I see you are holding a Coke, you won the contest, now come with me into this dark alley to claim your prize." - that scares me, there ARE people out there that would do that...

Well, as a Coke lover, it looks like I am not going to be drinking Coke anytime soon. I would rather lose (or be dead in the case of GPS in cell phones which I have complained about before) a contest than be tracked by a third-party.

Oooh, it's just for the promotion. Oh, it's just to make sure they don't leave the store w/o being bought. Oh, it's just to see how many ARE leaving the store w/o having to track the money. Oh, it's for your own good. Oh, wait.

No thanks.

Re:My 1.25 worth... (1)

MisanthropicProggram (597526) | more than 10 years ago | (#7097336)

Or, eventually, when a crime is committed a dragnet will be done. The cops will grab everyone with a GPS Coke can within the area, interrogate them, and then imprison them. The Government isn't collecting the data - private companies are - so it's not unconstituional. Oooo, I think I need to become a SciFi writer. This is a great plot!

Re:My 1.25 worth... (-1, Flamebait)

Anonymous Coward | more than 10 years ago | (#7097346)

Congratulations! You have just proved the theory that there is no limit to human stupidity. Rumor has it that you are almost incomprehensible in person (as revealed by your desperate urge to babble nonsensically on message boards.) No doubt, this rumor is true.

You amaze me! I didn't think it was possible for one person to possess such a vast reservoir of undiluted gibberish! You must have a very large brain to hold such a vast amount of sheer ignorance. Reading your post makes blindness a wonderful thing to look forward to. To quote Martin Luther King, Jr.: "Nothing in the world is more dangerous than a sincere ignorance and conscientious stupidity."

Reading your post is less interesting than watching paint dry. If wit was spit, your mouth would be drier than a shallow well in an African heat wave. You have the warm personal charm of a millipede and about as much class as a bucket of mucous lodged on top of a dumpster in a Blue Light district of New Jersey. Maybe you wouldn't read like such a pathetic loser if you didn't eat all those paint chips and lead pencils when you were a kid; if your weren't so fat that you make sumo wrestlers look anorexic, or if your face wasn't so ugly that visitors to the Ugly Palace pay money NOT to see you. Nah, of course you would.

In closing, I helpfully suggest that you support your local Search & Rescue Unit, and get lost.

Hahhaa mod parent up (-1, Offtopic)

Anonymous Coward | more than 10 years ago | (#7097372)

That guy is truely a dipshit of massive proportions.

Re:Hahhaa mod parent up (-1, Offtopic)

Anonymous Coward | more than 10 years ago | (#7097410)

yes, you're right, the guy above your post is certainly that.

Unfortunately for both you and him, his post is more incomprehensible than anything I could ever think up myself.

Then again, trolls rock!

Re:My 1.25 worth... (1)

Robert1 (513674) | more than 10 years ago | (#7097371)

Take the tin-foil cap off, my friend. Seriously this is for a single contest, chill. They're not sticking these things in every can

Re:My 1.25 worth... (0)

Anonymous Coward | more than 10 years ago | (#7097380)

I'm sure it's obvious when you open the can that you won. If you don't like it, ditch the can before the get there. Don't just stant there drinking the tap water they normally put in winning cans.

Didn't you already know that the reason Coke costs so much is advertising? It's not like it cost more to make than any other flavored water.

Me, I'd stop drinking Coke over the H2 stuff. I hate those thing, but I don't drink over-priced name-brand soda anyway.

Re:My 1.25 worth... (2, Funny)

MysticGlyph (706776) | more than 10 years ago | (#7097385)

Last night after smoking a lil pot I stopped in the local mini-mart and bought a coke. As I was sipping it on the drive home I noticed a van with two guys trying to get me to pull over! They were pointing at my can of coke and yelling at me, motioning for me to pull over ...I stepped on the gas and tore away as fast as I could running a red light and nearly causing a multi-car pile up ...I wonder if I might have been a winner and not the victim of road rage like I thought.

that's the gayest thing i've ever heard (0)

Anonymous Coward | more than 10 years ago | (#7097288)

no, really.

fp (-1, Troll)

Anonymous Coward | more than 10 years ago | (#7097292)

fp?

Ack! (0)

Anonymous Coward | more than 10 years ago | (#7097303)

So...will each can have the tracker, or just hte winner? That scares me that now coke might be able to track its drinkers, its bad wnough that my call phone will heave to have GPS in it...

Sounds like... (2, Funny)

MoeMoe (659154) | more than 10 years ago | (#7097304)

As if RFID tags weren't enough, now I can be found just out of pure thirst...

Re:Sounds like... (1)

Em Ellel (523581) | more than 10 years ago | (#7097416)

As if RFID tags weren't enough, now I can be found just out of pure thirst...

I am very curious how they would attach an RFID to tap water.

Re:Sounds like... (0)

Anonymous Coward | more than 10 years ago | (#7097498)

I am very curious how they would attach an RFID to tap water.

At the meter [atr-group.com] .

Re:Sounds like... (-1, Flamebait)

Anonymous Coward | more than 10 years ago | (#7097467)

Your post is the world's greatest proof of reincarnation; no one could get that dumb in just one lifetime. I suggest you hone your writing skills before applying borrowed glories as a mere typist.

If brains were gasoline, you wouldn't have enough to run an ant's go-kart around the inside of a donut. Does your train of thought have a caboose? However, I'll consider letting you have the last word if you guarantee it will be your last. As Robert Wilensky said: "We've all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. Now, thanks to the Internet, we know this is not true."

You are a bore, and a very dull one at that. You are validating my inherent mistrust of strangers. Maybe you wouldn't come across as such a jellyfish-sucking mental midget if your brain cells weren't on the Endangered Species list; if your weren't so fat that a "Place Your Billboard Ad Here" is printed on each of your butt cheeks, or if you didn't have a face that makes Medusa look like a supermodel. No, come to think of it, you would.

In closing, I offer these heartfelt words: Go suck on a frozen pineapple, asshole.

Geocaching (4, Interesting)

Davak (526912) | more than 10 years ago | (#7097310)


What an odd bastardization of Geocaching!
Geocaching [geocaching.com] is exploring for objects other people have hidden using GPS. It's a blast and very addictive.

However, GPS does not send signals... it only receives... How are they going to track people?

Davak

Re:Geocaching (-1, Flamebait)

Anonymous Coward | more than 10 years ago | (#7097397)

Just when I think, "Surely this person has reached and encapsulates the limits of Internet tedium" you go and push the boundary even further. Try learning elementary grammar before attempting to inflict your next literary abomination on this message board.

Here's a tip: no one will ever know that you've had a lobotomy if you wear a wig to hide to the scars; stop posting your drivel on message boards, and learn to control the slobbering. You wouldn't know Up from Down if you had three guesses. Anyway, who was talking to you or even taking you under consideration? To quote Thomas Brackett Reed: "They never open their mouths without subtracting from the sum of human knowledge."

You light up a room when you leave it. No doubt your life is so dull, that you can actually write your diary one week in advance. I bet you thought it was just coincidence that your parents had the same surnames before they married? Maybe you wouldn't read like such a pathetic loser if you weren't so dense that light bends around you; if your weren't so fat that a "Place Your Billboard Ad Here" is printed on each of your butt cheeks, or if your face wasn't the strongest form of natural contraception available. No, come to think of it, you would.

You're a message board freak. I know it's hard to accept the truth, but the truth it is, and accept it, you must.

Re:Geocaching (1, Funny)

garcia (6573) | more than 10 years ago | (#7097444)

wow, he's a good troll!

previous [slashdot.org] post by this idiot.

radioactive tracers (4, Funny)

SHEENmaster (581283) | more than 10 years ago | (#7097421)

If you start glowing green, people call in and report your location via the GPS units in their cell phones.

Re:Geocaching (0)

Anonymous Coward | more than 10 years ago | (#7097451)

> How are they going to track people?

a cel phone.

Re:Geocaching (2, Insightful)

Tom Courtenay (638139) | more than 10 years ago | (#7097566)

This is not a troll.

Quite seriously, how in the world is Geocaching a "blast"? Maybe I'm missing something, but isn't it basically:

Person A: Hello, I have hidden something in this exact location.

Person B: Hey, Person A was right! They did put something in this exact location. Umm...WHEEEE!

I don't get it.

Plesae leave my beer alone... (2, Funny)

drpickett (626096) | more than 10 years ago | (#7097314)

Tracking my Coke is one thing, but please don't track my beer

GOLLUM BITES OFF FRODOS FINGER & FALLS INTO MT (-1)

Anonymous Coward | more than 10 years ago | (#7097318)

that is all

Your transmission was cut off... (-1, Offtopic)

Anonymous Coward | more than 10 years ago | (#7097475)

You lying bastard, what really happens is the FRODO GETS THE HERF AND JUMPS ONTO THE SPOKE!!!!




Reason: Don't use so many caps. It's like YELLING.

too bad... (1)

nite_warrior (151737) | more than 10 years ago | (#7097320)

.. I get a 2 lts bottle everyday and drink on my nice caffeine mug... guess I won't get the winning can

Re:too bad... (0)

Anonymous Coward | more than 10 years ago | (#7097404)

Are you very fat then? All that sugar?

GPS Reception (5, Insightful)

c_oflynn (649487) | more than 10 years ago | (#7097321)

Hmm... GPS reception inside aluminum cans? Seems a bit sketchy if you ask me.

AND it will have to transmit as well, thats going to be a nice piece of technology.

But seems you could possibly cheat - there are devices to detect semiconductor material (used to detect "bugs"), so with a bit of tweaking you could possibly figure out which can has something inside.

Re:GPS Reception (-1, Flamebait)

Anonymous Coward | more than 10 years ago | (#7097427)

Your post is the world's greatest proof of reincarnation; no one could get that dumb in just one lifetime. How about putting that into proper syntax, form, and grammar so that I can at least understand what you are saying before I dismiss it?

If brains were gasoline, you wouldn't have enough to drive an ant's Go-cart around the inside of a bottle cap. Clearly, the full area of your ignorance is not yet mapped. We are presently only exploring the fringes of that vast expanse. Oh well, at least you only charge what your free advice is worth. How true is Stanislaw J. Lec's famous remark: "Every now and then you meet someone whose ignorance is encyclopedic."

You are about as entertaining as a child's inflatable punching toy. You bop it, it springs back, you bop it again and you forget it ever existed. It slowly deflates in an unused corner, then one day you throw it away. You are validating my inherent mistrust of strangers. Maybe you wouldn't read like such a pathetic loser if you weren't so stupid that even single-celled organisms out score you in IQ tests; if your weren't so fat that when you stand on the weighing scale, it reads: "To be continued!", or if your face wasn't so ugly that visitors to the Ugly Palace pay money NOT to see you. Who am I kidding? You would.

In conclusion, sit down and shut up before trip over your own tongue and hurt yourself.

Re:GPS Reception (-1, Troll)

Anonymous Coward | more than 10 years ago | (#7097477)

Wow, I understood his post far better than yours. I really don't have the words to describe someone like you.

Re:GPS Reception (0)

Anonymous Coward | more than 10 years ago | (#7097452)

You'd have a hard time detecting semiconductors though the metal can. As you said, the can blocks RF waves. Of course you could use Xrays, but that's not as portable.

I guessed that you open the can and an attenna pops up. Still sounds far fetched.

Re:GPS Reception (1)

c_oflynn (649487) | more than 10 years ago | (#7097483)

Hi,

But could you use the very conductive nature of the can itself to transmit and receive waves inside the can?

Because there would be zero matching or anything like that the reception would be bad, but you might be able to get something.

Ugh. (5, Funny)

CGP314 (672613) | more than 10 years ago | (#7097322)

"When it's raining, big drops will appear on the screen and when it's breezy, the Coke sign can ripple as if it's being blown by the wind," a spokeswoman for the company said.

Well, it sure is good to see technology used for the benefit of humanity, and not just a stupid gimmick.

Re:Ugh. (0)

Anonymous Coward | more than 10 years ago | (#7097468)

> Well, it sure is good to see technology used for the benefit of humanity, and not just a stupid gimmick.

LED sign technology. Okay. What would you prefer it be used for?

Re:Ugh. (5, Funny)

Em Ellel (523581) | more than 10 years ago | (#7097517)

"When it's raining, big drops will appear on the screen and when it's breezy, the Coke sign can ripple as if it's being blown by the wind," a spokeswoman for the company said.

Take my geek membership away, but would not a plain cloth sign do the same?

-Em

Can't... resist... (0)

Anonymous Coward | more than 10 years ago | (#7097326)

Reuters/Yahoo is reporting that Coca-Cola has unveiled an 'intelligent' billboard in London's Piccadilly Circus -- at 99 feet wide, the world's biggest -- that supposedly will respond to weather, movement, and SMS text messages. The billboard itself is 52 square meters of LED display. How soon before someone hacks it?

ALL YOUR BILLBOARDS ARE BELONG TO US!

OK, but (1)

deaton (616663) | more than 10 years ago | (#7097330)

they're going to have to dig that can out of the backseat of my car themselves.

Re:OK, but (1)

i3spanky (191866) | more than 10 years ago | (#7097415)

I thought you were going to say they would have to dig it out of somewhere a bit more personal...

It should obviously display (0)

Anonymous Coward | more than 10 years ago | (#7097332)

"All your sleep are belong to us!"

Krusty O's (1)

tokaok (623635) | more than 10 years ago | (#7097335)

this reminds minds me of when bart gets a metal spike krusty O in his cereal.

one more reason coders prefer Mountain Dew (1)

mr_luc (413048) | more than 10 years ago | (#7097338)

Not to stereotype, but if a coder is staying up all night in front of the computer, there's a fifty-fifty chance that he does NOT want a camera crew bursting in to film him.

Re:one more reason coders prefer Mountain Dew (2, Funny)

Short Circuit (52384) | more than 10 years ago | (#7097428)

I've got obese family members who code in little to no clothing. I'm sure they wouldn't mind...

Just GPS? (1)

El (94934) | more than 10 years ago | (#7097343)

Uh, you can't track anything though just a GPS receiver, you also need some sort of transmitter! So we not just walk through the warehouse with an RF spectrum analyzer and see which can is transmitting?

Re:Just GPS? (5, Funny)

Dstrct0 (442821) | more than 10 years ago | (#7097369)

Even easier: just look for the can with the antenna!

Re:Just GPS? (1)

c_oflynn (649487) | more than 10 years ago | (#7097429)

Its not like they would be transmitting all the time - instead just after it has been opended.

Re:Just GPS? (0)

Anonymous Coward | more than 10 years ago | (#7097529)

Just don't open that can while flying on a commercial airliner... something about unauthorized radio transmitters... (hey I'm joking...sort of...)

Re:Just GPS? (0)

Anonymous Coward | more than 10 years ago | (#7097522)


Uh, you can't track anything though just a GPS receiver, you also need some sort of transmitter! So we not just walk through the warehouse with an RF spectrum analyzer and see which can is transmitting?


Damn! They're all transmitting!

So... (3, Interesting)

glenrm (640773) | more than 10 years ago | (#7097353)

Coca-Cola and the Howard Dean campaign are new slashdot advertisers?

How soon before someone hacks it.... (1)

GillBates0 (664202) | more than 10 years ago | (#7097355)

...and puts a 52 square meter picture of the goatse guy there.

yeah, that'll certainly grab a lot of attention.

Re:How soon before someone hacks it.... (1)

karnal (22275) | more than 10 years ago | (#7097438)

Ahem. Grabbing attention is not what the goatse guy does...

Oh wait. You meant the people looking at it?....

no way in hell (1)

SHEENmaster (581283) | more than 10 years ago | (#7097461)

They are the closest thing to a unified caffeine distributor. We're as likely to take down debian.org as anything coca-cola.

("Will code for caffeine" replacment billboards are quite another matter...)

Pringles... (1)

bmf033069 (149738) | more than 10 years ago | (#7097357)

What's next? Tracking Pringles cans? I hear that they make great antennas!

Hackage! (4, Funny)

Dark Lord Seth (584963) | more than 10 years ago | (#7097360)

The billboard itself is 52 square meters of LED display. How soon before someone hacks it?

Mmm, 52 square meters of full goatse glory! Remind me to avoid London...

Not long. (2, Funny)

rrkap (634128) | more than 10 years ago | (#7097364)

How long till someone hacks it

Well, since it was supposed to be a Pepsi billboard, I'd say not long at all

ha, ha me make funny

I can see it now... (0)

teledyne (325332) | more than 10 years ago | (#7097375)

New York Bum wins $17 Million by picking up other people's littered cans.

hack the planet (1)

proj_2501 (78149) | more than 10 years ago | (#7097376)

If it displays random SMS messages, why bother hacking it?

Unless constantly flooding it with references to RANDOM CRAP(tm) is considered hacking...

Re:hack the planet (2, Funny)

YouHaveSnail (202852) | more than 10 years ago | (#7097511)

Unless constantly flooding it with references to RANDOM CRAP(tm) is considered hacking...

No, no, that's not hacking... that's Slashdot!

52 square meters of billboard! (1)

reboot246 (623534) | more than 10 years ago | (#7097379)

To hell with hacking it. Where's my pellet rifle?

Re:52 square meters of billboard! (0)

Anonymous Coward | more than 10 years ago | (#7097449)

how typically american, shoot the first thing you see... thankyou for reinforcing stereotypes.

Embedded GPS tracker?!? (1, Funny)

DrFlex (711207) | more than 10 years ago | (#7097381)

Summer 2004: Anusol Win-a-Hawaii-Vacation contest

(8h on the subway)

Anusol guy: Congratulations!

Joe: For what?

Anusol guy: You won our Win-a-Hawaii-Vacation contest!!!

Joe: How did you find me?

Anusol: YOU GOT A GPS UP YOUR ASS!!!

Unneccesary (1, Funny)

Frostalicious (657235) | more than 10 years ago | (#7097382)

winners will be located by satellites tracking GPS devices

Why? Because when people opened their old cokes and it said "you win a car!", they were too lazy to go to the redemption office?

Re:Unneccesary (1)

jpr1nd (678149) | more than 10 years ago | (#7097476)

sadly... yes

Ooooh... (1)

Peredur (597190) | more than 10 years ago | (#7097388)

Can't wait to build my tracking device.

"Not in that store..."

"Seems to be somewhere to the south..."

heh. Exploitable I think.

Time to hack (3, Funny)

jandrese (485) | more than 10 years ago | (#7097395)

Does this mean that the first person who hacks the transmitter's signal to track down the winning can gets to claim the prize? I don't think this will ever work because most cans are stored in places that don't get good GPS reception (buildings, steel machines, trucks, etc...) and the transmit out (presumably a cell connection?) is another matter entirely.

plus it's a little creepy having Coke track down the winners like that. What's next? A tiny transmitter in the cola itself that the "winner" swallows so Coke can track them even if they put the can down?

Re:Time to hack (1)

Bush_man10 (461952) | more than 10 years ago | (#7097430)

Creepy would be having coke tracking all the losers of the contest. If they want to give me those prizes as far as I'm concerned they could stick a GPS unit up my ass :)

Re:Time to hack (0)

amplt1337 (707922) | more than 10 years ago | (#7097539)

This may be a really bad PR move from the perspective of RFID tags... When people realize that Coke could cheaply put unique identifiers on cans and then track them without the user's knowledge, there'll be a lot more public awareness of the threat to privacy.

Mr. Foot, Meet Mr. Bullet...

Re:Time to hack (-1, Flamebait)

Anonymous Coward | more than 10 years ago | (#7097528)

Your post is a tedious, homogenised, chameleon-esque scribble which amounts to nothing more than the demented cacophonous racket of a drugged lunatic banging loudly on kitchen pots and pans. Just as the strength of a solitary brick will not save a poorly built structure, your bold typeface does not redeem your craven incoherent words.

It seems your fingers not only did your typing, but did your thinking too. Have you considered suing your brain for non-support? I understand what you are trying to say, even though you obviously don't. If you knew what you're talking about, you'd be dangerous. I am reminded of something relevant that Benjamin Disraeli said: "He was distinguished for ignorance - for he had only one idea and that was wrong."

When god was handing out personalities, you must have been holding the door. You're so boring, even a boomerang wouldn't come back to you. You are nastier than a five-dollar whore getting a shit enema. You're a waste of time, space, air, flesh, and the rectum you were born from, retard. Maybe you wouldn't be such a Jerk-In-The-Box if you didn't have an intellect rivaled only by the Village Idiot's stupider brother; if your weren't so fat that your local 'All-You-Can-Eat' buffet had to install speed bumps, or if you didn't have a face that is registered as a biological weapon. Nah, of course you would.

In future, if you have something to say, just shut up.

Oh come on.. (1)

Bush_man10 (461952) | more than 10 years ago | (#7097401)

I'm not up on GPS technology but I'm sure there are ways to detect this from outside stores. Looks to me next year, once I figure out how to cheat, will be the summer of me driving accross the country with coke can winners in the back of my car. Why not have a little fun...

Re:Oh come on.. (1)

stratjakt (596332) | more than 10 years ago | (#7097550)

It probably won't turn on until you open the can.

Locate winning cans... (1)

asuzuki (305049) | more than 10 years ago | (#7097402)

I wonder if it would be possible to somehow locate those winning cans with sensor equipment. Are those GPS units entirely passive?
You know, kind of like Fry and Bender using Professor Farnsworth's X-Ray thingy to spot the winning can of Slurm.
Oh well, too much TV I guess ;-)

Futurama (1)

mrpuffypants (444598) | more than 10 years ago | (#7097417)

Why do I see something on the horizon in the vein of Prof. Farnsworth's F-Ray that was used to detect the winning Slurm can on Futurama?

Will it give people cancer/make them sterile too?

Re:Futurama (1)

Elwood P Dowd (16933) | more than 10 years ago | (#7097480)

Will it give people cancer/make them sterile too?

Plain Coke works fine for that anyway.

KIDDING! I'm kidding. Jesus.

But it is so much easier to ... (1, Troll)

burgburgburg (574866) | more than 10 years ago | (#7097423)

track me with the new federally mandated Patriot GPS insert. Remember, bend over and don't clench and it won't hurt as much.

Also keep in mind that attempting to interfere with the insert, or thinking about interfering with the insert, or questioning the "Constitutionality" of having a tracking device inserted into you so that your every move may be monitored by John Ashcroft personally if it amuses him, means that the terrorists have won. This is being done to protect your freedom. Stop spoiling things by trying to actually exercise it.

Re:But it is so much easier to ... (1)

MisanthropicProggram (597526) | more than 10 years ago | (#7097524)

After thinking about what you said, it doesn't seem that far fetched. Think about it, the US gov. wants to track
  • http://www.usatoday.com/news/nation/2002-09-05-i ns_x.htm
all aliens coming into the country. It would be nothing for them to "issue" one of these GPS trackers. Then, all citizens will need them, that way we'll know if you're an illiegal alien/terrorist. It's all for YOUR security, after all! Remember 9/11!!

Re:But it is so much easier to ... (-1, Flamebait)

Anonymous Coward | more than 10 years ago | (#7097554)

I refer to your latest discharge of plebeian verbiage; in which, you have proven, once again, that there is no such thing as unutterable nonsense. I suggest you hone your writing skills before applying borrowed glories as a mere typist.

The Anti-Moron(TM) software on my PC went crazy when I started to read your post. If you're going to say something that ignorant, you could at least fake a stroke. A long period of non-posting would be most welcome on your part. How true is Stanislaw J. Lec's famous remark: "Every now and then you meet someone whose ignorance is encyclopedic."

You are about as entertaining as watching grass grow in a windowbox. What do you do for a living? You are living, aren't you? Any friend of yours is a lousy judge of character. Seriously, I've come across decomposing dog carcases that are less offensive to the senses than you are. Maybe you wouldn't come across as such a jellyfish-sucking mental midget if you weren't so stupid that even single-celled organisms out score you in IQ tests; if your weren't so fat that your clothes come in three sizes: Extra Large, Jumbo, and Oh-My-God-It's-Coming-Towards-Us!, or if you didn't have a face that people shove in dough to make monster cookies. Who am I kidding? You would.

Finally, why don't you go and get lost somewhere where they don't have a "found" department?

Oh no (4, Funny)

dr_dank (472072) | more than 10 years ago | (#7097424)

Now I'll need to buy some more tin foil. A lot more.

I win! (1, Interesting)

Anonymous Coward | more than 10 years ago | (#7097425)

Hurray since the GPS receiver will have to be small enough to fit in a can it will probably use a PLL synthesised reciever. A sensitive frequency scanner wanding over unpurchased cans might improve your odds.

NOT GPS!!! (2, Funny)

Anonymous Coward | more than 10 years ago | (#7097436)

Number of time "GPS" appears in this story: ZERO!!! Not all satelite tracking uses the US Government's GPS system!


ATLANTA -- Here's a way to really target a consumer.

Next summer, Coca-Cola plans to use satellites to find U.S. buyers who happen to purchase special cans of Coke products.

They will be winners in a giveaway that will feature Hummer H2 sport-utility vehicles. The giant vehicles will be presented in person, using satellites to locate the recipients. And in a promotion tied to the Summer Olympics, Coke's prize is likely to be $1 million in gold, again awarded on the spot.

The promotions, described in a proposal that has been circulated within the Coke system, are a twist for the beverage maker, because of both the technology involved and the splashy prizes.

Coke spokesman Mart Martin declined to provide details about the promotions, which remain months away. "We are still in the process of finalizing our plans," he said.

But U.S. Coke bottlers have learned quite a bit about them. Last week in Australia, Coke unveiled a similar plan. Dubbed Thrill Seeker, it is tied to the Rugby World Cup finals, scheduled for October and November.

Thrill Seeker uses satellite tracking to locate winners. The prizes are Peugeot cars and $10,000.

Summertime prizes are common in the soft-drink world, given that they help stir interest during an important selling season. This year's summer promotion from Pepsi, for example, touted a potential prize of $1 billion. (It wasn't won, by the way.)

The oddity of Coke's promotion revolves around how winners will get their prizes. The cans used will be equipped with Global Positioning System transponders.

In Canada, Coors used a "Tracker Bottle" in Quebec in 2001 and 2002. The program spread to all of Canada last summer.

That experience should indicate the tracking system will work. Coke doesn't want a repeat of 1990, when the much-touted "Magic Can" promotion turned out to be a mess. In that case, Coke put cash in cans, but many malfunctioned.

Re:NOT GPS!!! (5, Insightful)

stratjakt (596332) | more than 10 years ago | (#7097518)

The oddity of Coke's promotion revolves around how winners will get their prizes. The cans used will be equipped with Global Positioning System transponders

Don't feel bad, I'm sure you didn't know what GPS stood for, thinking it was just another hip sounding acronymn you saw on slashdot.

Re:NOT GPS!!! (0)

Anonymous Coward | more than 10 years ago | (#7097557)

The cans used will be equipped with Global Positioning System transponders.

Says it right there.

Transmit? (1)

RealErmine (621439) | more than 10 years ago | (#7097441)

These cans will have to transmit their position to Coca-cola. The article does not say how they do this. I assume that GPS enabled cell phones use the cellular network to transmit their positions. Will the cans use the cell phone network? Some other radio transmission?

Also, for info on how GPS works, click [howstuffworks.com] .

Speaking of Billboards... (0)

amplt1337 (707922) | more than 10 years ago | (#7097448)

Was very amused passing through Times Square the other day to see one with a Windows dialog box alerting the user (presumably several million viewers) that SWITCHER.EXE had attempted to execute an illegal instruction...
at least it wasn't BSoDing.

But I'd say a smart billboard is a *bad* idea, until they succeed in making it smarter than everybody watching it.

Hacking the giant billboard (1)

JessLeah (625838) | more than 10 years ago | (#7097458)

I would find it VERY funny if someone 0wns the billboard, and it shows up on the BBC reading "ALL YOUR BASE ARE BELONG TO US"...

Re:Hacking the giant billboard (1)

thebatlab (468898) | more than 10 years ago | (#7097510)

At least be semi-original

All your cola are belong to Pepsi

Re:Hacking the giant billboard (1)

Eisenfaust (231128) | more than 10 years ago | (#7097542)

I have a feeling the sign may read "2600".

I can see it now.... (0)

Anonymous Coward | more than 10 years ago | (#7097460)

they'll track down the winner while they
are cheating on their spouse in an SUV
parked in a industrial complexes parking lot.

Something not quite right here... (5, Informative)

WeirdKid (260577) | more than 10 years ago | (#7097487)

I didn't read the article, but, generally speaking, GPS receivers don't transmit, and GPS satellites don't track.

Come on Pepsi (1)

sh0gun (85858) | more than 10 years ago | (#7097488)

First it was lemon flavoring,
then it was vanilla flavoring,
now it is GPS.

I bet Pepsi GPS is on the horizon.

Where are the receivers? This smells like a sham. (2, Informative)

PhoenixRising (36999) | more than 10 years ago | (#7097500)

What on earth could Coca-Cola possibly be thinking of using for receivers? Any transmitter is going to have to be small enough to fit inside of a can of Coke, which means it's going to have a pretty darn small range. (There's a reason that Iridium phones are so bloody big.) That'd mean that receivers would have to be essentially ubiquitous. The only thing I can think of that might come close to fitting the bill would be cell towers.

Add to that the fact that both the receiving and transmitting circuitry as well as the battery would have to fit inside a small metal can, and you're not looking at much power or battery life. Also, to get a GPS signal, you pretty much have to be outside or next to a window. In short, I have no idea how this could work, and given the restrictions above, this seems like a vaporware ad campaign.

the winning can (0)

Anonymous Coward | more than 10 years ago | (#7097507)

if this is run like "under the cap" type contests, the gps angle is just for hype/publicity. The company will know exactly when/where the winning can is bought. That's because one of their reps will place it on the shelf in a predetermined retail location, and wait in the store for someone to buy it. Only thing random is who the buyer is.

i have the answer (4, Funny)

kurosawdust (654754) | more than 10 years ago | (#7097508)

How soon before someone hacks it?"

Approximately 30 seconds before "Breaking News: Tony is GAY" appears on the screen and the entire high school soccer team falls over laughing.

Message board? (0)

Anonymous Coward | more than 10 years ago | (#7097513)

at 99 feet wide, the world's biggest -- that supposedly will respond to ... SMS text messages.

World's biggest message board?

Lota?!?! (0)

Anonymous Coward | more than 10 years ago | (#7097527)

Those who use the Coke can as a makeshift lota may be in for quite a surprise.

hee hee hee.

Now we all know... (1)

Ceadda (625501) | more than 10 years ago | (#7097535)

why were going to see people walking around the supermarket with radio frequency trackers...

In related news.... (1)

smack_attack (171144) | more than 10 years ago | (#7097536)

The price of a can of Coke just went up to $7

Pure Genius! (0)

Anonymous Coward | more than 10 years ago | (#7097545)

Would be a can a Mountain Dew that could direct the drinker to the nearest urinal.

I wonder how they will get around the legal issues (5, Insightful)

hchaos (683337) | more than 10 years ago | (#7097551)

In general, in the US, it is illegal to have a sweepstakes-style contest that requires a purchase for entry (because it is technically gambling).

I can see it now (1)

(void*) (113680) | more than 10 years ago | (#7097560)

[Cameraman] So that coke drinker is INSIDE?
[Coke ad-man] Yeah, inside.
[Cameraman] I can't believe it!
[Ad man] We've got 5 satellites on to him.
[Cameraman] That's not what I meant.
[Ad man] Oh you mean you don't believe how he could be living in a room this small?
[Cameraman] Of course.
[Ad man] Go in and see!
[[[[[ They break down the door and rush in. The room is really tiny, and is filled with brooms and messy pails. And down in a corner by the trash, is a crushed, discarded coke can. ]]]]
[Ad man] But the satellites can't be wrong!
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