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A Gator By Any Other Name

simoniker posted more than 10 years ago | from the snappy-response dept.

The Internet 373

MFS! writes "CNet reports that Gator, everyone's favorite ad software, is changing its name to Claria. Gator's CEO says "We feel that the Claria Corporation name will allow us to better communicate the expanding breadth of offerings that we provide to consumers and advertisers." He fails to mention what "Claria" is supposed to mean or how it accomplishes this goal, but it seems that the name change may be no more than an attempt to distance the company from a moniker which has become involved in allegations of spyware."

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373 comments

FP (-1)

Captain Goatse (715400) | more than 10 years ago | (#7346070)

Link [tinyurl.com]

(not goatse, honest!)

Does anyone know of a good RTF reader for linux?

Gator is evil (4, Funny)

nucal (561664) | more than 10 years ago | (#7346071)

... but I'd be happy to install Claria.

Re:Gator is evil (-1, Redundant)

Illbay (700081) | more than 10 years ago | (#7346114)

I, for one, welcome our new spyware master, Claria!

Re:Gator is evil (2, Funny)

Davak (526912) | more than 10 years ago | (#7346151)

In other news... our weapons for cleaning this crap off have not changed their names:

Spybot [safer-networking.org]

Ad-Ware [lavasoft.de]

Davak

Re:Gator is evil (4, Informative)

Anonymous Coward | more than 10 years ago | (#7346178)

127.0.0.1 localhost
127.0.0.1 ads.osdn.com
127.0.0.1 claria.com
127.0.0.1 gator.com

nuff said.

- Moomin

If this works... (0)

Anonymous Coward | more than 10 years ago | (#7346294)

If a mere name change could work wonders, perhaps Micro$oft could change their name to
FreeOS, or say, $30os, to somehow indicate that they have decided to relent on their high prices, and offer a decently-priced operating system. For instance, the "FreeOS" version comes with XP Professional, with no telephone support.
The possibilities are endless!

Re:Gator is evil (-1)

Anonymous Coward | more than 10 years ago | (#7346342)

Claria for some reason makes me think venereal disease.

The real question is: (3, Insightful)

bl1st3r (464353) | more than 10 years ago | (#7346072)

How long will it be before they start suing people for calling Claria spyware? Its inevitable. Thats what the software does. Noone wants to be advertised at, especially without their knowledge on their own computer.

We put up with commercials in TV because a TV is relatively cheap. But when most users pay 2000+$ for their computer, and then have programs installed without their knowledge with other programs, then of course the terms will be created.

Claria == Spyware (now im the first to say it)

Re:The real question is: (4, Informative)

Davak (526912) | more than 10 years ago | (#7346111)

Quote from their page...

Claria Offers Multiple GAIN Network Ad Vehicles To Meet Your Campaign Objectives:

Instant Message Sliders
Instant Message Pop Ups
Pop Unders
Tag-A-Long Sliders
Flash and Rich Media


Okay, they attack using instant messaging, sliders, and pop under windows.

Spyware or not--this guys are using advertising methods that they are evil.

Re:The real question is: (2, Insightful)

Illbay (700081) | more than 10 years ago | (#7346129)

We put up with commercials in TV because a TV is relatively cheap. But when most users pay 2000+$ for their computer,...

Okay, so by your theory, if I buy a new plasma flat-panel at $2,500 or so, I will suddenly become outraged the next time I see a floor wax commercial?

Conversely, if I buy an eMachine at $400, I'm pretty mellow with Gator on my box?

Hello?

Re:The real question is: (1)

stanmann (602645) | more than 10 years ago | (#7346189)

I believe the reference was to the difference between paying $20+ monthly for internet vs "Free" Television Programming in the US. Obviously "Pay" Tv has commercials, but "Premium Pay"(HBO, Cinemax, SHo, etc) doesn't. If HBO started having commercial advertising on top of the $5-10 a month it costs to bring into your house... there would be rather alot of grousing.

Re:The real question is: (1)

Illbay (700081) | more than 10 years ago | (#7346252)

First, he said "a TV" is really cheap, not "TV service" is really cheap.

And I have no "premium pay" channels on my DISH Network subscription--yet I still pay about $40 a month. And I see PLENTY of commercials!

This is just a really, really bad analogy. Best to drop it.

Re:The real question is: (2, Insightful)

EricV314a (581711) | more than 10 years ago | (#7346174)

I put up with commercials on TV because thats what pays for TV content.
Gator is more like telemarketing than tv commercials. If I am paying for internet access they have no legal right to hijack my internet connection just to bombard me with ads. I pay for my phone not telemarketers.
We must make it clear to gators err.. clarias clients that we will never by a product or service from thaem just because they advertised to through thoe means. Only then will companies like this die a slow and torturous death

Re:The real question is: (5, Interesting)

AKnightCowboy (608632) | more than 10 years ago | (#7346227)

Gator is more like telemarketing than tv commercials. If I am paying for internet access they have no legal right to hijack my internet connection just to bombard me with ads.


Gator is basically just malware like any other virus or trojan. Just because a company produces it and claims it has a valid purpose doesn't make it any less evil. The CDC started claiming BackOrifice2k was a remote administration tool, but that didn't make it any less frustrating to find someone had compromised your system and installed it on there without your knowledge to take control of your machine.

Everyone whose computer I have ever found Gator (and tons of other spyware) on has had no idea what it does or how they installed it. They click on some link (these are teenagers for example.. they're click happy) and suddenly they have a wonderful new time syncing app or a datebook! Great right? Well, until their computer eventually slows to a halt and starts crashing, personal information is spewed out across the Internet without their consent, and/or their computer is used as some kind of distributed cracking node without their knowledge. McAfee, Symantec and others need to be forced to accept that malware like Gator IS a virus and needs to be cleaned from a system. We shouldn't have to use yet another malware cleaner like Adaware to get rid of it. If Gator and other spyware made it VERY clear they were installed and cooperated 100% with the add/remove programs in Win2k to completely remove themselves and ALL their components when you remove them then I wouldn't have such a huge issue with shareware software installing it. It's an annoyance at that point, but easily remedied like having an AOL icon created on your desktop.

Re:The real question is: (1)

Illbay (700081) | more than 10 years ago | (#7346267)

Thanks, you're right on. The TV analogy is lame. TV is entertainment. While my computer CAN entertain me--if I have time for it--mostly I use it to get work done, just like my telephone.

!ANAL BLISTER (-1, Offtopic)

Anonymous Coward | more than 10 years ago | (#7346205)

MOD PARENT DOWN -1, LIKES TO HAVE HOOKERS SHOVE VIBROS IN HIS PEEHOLE

Great :P Now we have (1)

einhverfr (238914) | more than 10 years ago | (#7346212)

Claria-- The spyware formerly known as Gator.

Oh Drat. Now I am going to get a cease and dissist letter.....

The real problem (4, Interesting)

t0ny (590331) | more than 10 years ago | (#7346231)

As the parent post said, Gator/Claria is essentially forcing unwanted advertising down the throats of computer users.

Another casualty is performance: these spyware programs arent just tracking your usage and pushing advertising, they are consuming finite computer resources in the form of processing power, networking bandwidth, and memory space.

I have seen firsthand what all of these programs do to a corporate environment, and it is just as bad (if not worse) than a virus. The difference between a virus and spyware is that the former can kill or corrupt your computer, while the latter weakens and sufficates it.

Since these computers have no protection against the spyware, this causes many effects- all of which bleed resources from the company.

1) degraded computer performance: the worker now has to work slower

2) increased network bandwidth consumtion: this degrades network performance for the entire company, as well as again consuming an ever-growning share of a finite resource (WAN bandwidth)

3) increased computer support: the time and expense involved in having somebody diagnose and fix the problem effecting the client computer(s)

Once you start trying impliment a solution, a company is forced to spend thousands of dollars and hundreds of man-hours planning and implimenting a solution to stop all the spyware.

I would encourage companies to start taking legal action against these spyware companies. What they are doing is every bit as bad and immoral as releasing computer viruses into the wild.

Re:The real question is: (2, Insightful)

bunhed (208100) | more than 10 years ago | (#7346239)

TV is relatively cheap

I was thinking the other day that I spend $40/mo to watch 20+- minutes of advertising/hour. My TV/surround setup is probably worth about $2000. Something is wrong with the whole picture.

Re:The real question is: (-1, Offtopic)

Anonymous Coward | more than 10 years ago | (#7346279)

wonder how fucked up this fucking fucked fuck lameness filter is

The real asshole is : (-1, Troll)

Anonymous Coward | more than 10 years ago | (#7346304)

ME

Re:The real question is: (5, Insightful)

jrumney (197329) | more than 10 years ago | (#7346306)

Ad banners on websites that are placed there by the website owner are like TV advertising. In both cases, the advertising revenue is paying for content which you would otherwise have to pay for (or pay more for). Gator is something else entirely. There is no up side to Gator advertising. You don't get any free content in return. All the ad revenue goes straight into Gator/Claria's pocket.

Maybe they are right about it not being spyware (who knows what information it is sending back, but maybe it is none), but it is certainly SPAMware.

Translation (5, Insightful)

Davak (526912) | more than 10 years ago | (#7346073)

We feel that the Claria Corporation name will allow us to better communicate the expanding breadth of offerings that we provide to consumers and advertisers."

Translation: "We feel that changing your name will allow us to continue our evil actions under a different alias... and continue to profit."

Re:Translation (0)

Davak (526912) | more than 10 years ago | (#7346089)

Doh!

Correction: "We feel that changing our name..."

Re:Translation (-1)

Anonymous Coward | more than 10 years ago | (#7346098)

Finally!!!!

1. change name
2. continue evil actions
3. profit!!!

Re:Translation (5, Funny)

KDan (90353) | more than 10 years ago | (#7346131)

Or better:

"We feel that the numerous clueless users whose cluelessness we take advantage of have started to become aware that 'Gator' is something they don't want on their machines so we are changing our name to confuse them and keep ahead of them."

Next names lined up: Cuddly-Web, Patriot, Love, Upgrade, MS Windows Update, iloveyou.exe. Daniel

Re:Translation (0, Funny)

KDan (90353) | more than 10 years ago | (#7346137)

Ok, "Daniel" was meant to be on the next line. I'm sure they wouldn't go as far as to take on such a cool name.

Daniel

Re:Translation (2, Funny)

EricV314a (581711) | more than 10 years ago | (#7346217)

must remember... Daniel = evil.
Welcome to the lions den.

Yours Truly
King Darius's former advisors

Re:Translation (1)

armando_wall (714879) | more than 10 years ago | (#7346149)

"We feel that changing our name will let our spyware program be installed undetected by annoying ad removal tools in users' computers, and create confusion in the bunch of users who learned to recognize and avoid Gator".

Re:Translation (2, Interesting)

swordboy (472941) | more than 10 years ago | (#7346152)

Actually, many ISPs had blocked off stuff from Gator's networks so they needed a new non-gator DNS from which to generate pop-ups.

I build PCs for friends and family occasionally and now I will need to update the HOSTS file on all of them or this shit will get reinstalled.

I can't believe that open-source isn't addressing this issue and that we will have to wait for Microsoft to come up with a *real* solution (shudder). Is this the only use for trusted computing?

Seriously, there are some freeware programs out there but they are much too complex for users who don't know whether to click YES or NO when prompted with blatant spyware. If someone could just come up with a simple auto-loading, auto-updating piece of software that simply made these decisions for the user, we wouldn't be here today.

fp (-1)

TheJesusCandle (558547) | more than 10 years ago | (#7346074)

from koft yay for gator, gator rules

Gator (1)

Matrix2110 (190829) | more than 10 years ago | (#7346077)

Oh, thats really going to help these assholes.

Spyware is spyware, by any other name.

Re:Gator (1)

agentZ (210674) | more than 10 years ago | (#7346185)

Now now. Smoke some of these Altria [philipmorris.com] cigarettes and you'll feel much better!

A gator's got teeth (5, Funny)

Dancin_Santa (265275) | more than 10 years ago | (#7346080)

It likes to bite. You go down to the watering hole and it jumps up and grabs you by the neck and forces you to install it.

Claria is a social disease. You get it by going to websites that specialize in doing dirty things. Those who get it are usually unaware that they have it, and they are no doubt not using virus protection.

Re:A gator's got teeth (1)

The_dev0 (520916) | more than 10 years ago | (#7346241)

I wish someone would stick their thumb up Jeff McFadden's [claria.com] arse...

"moniker" (-1, Offtopic)

mirko (198274) | more than 10 years ago | (#7346081)

distance the company from a moniker
No offence here but what is a "moniker" ?
Has it something to do with "Simoniker" ?

Re:"moniker" (0)

Coderstop (701079) | more than 10 years ago | (#7346096)

It's a word.

moniker [reference.com]

Re:"moniker" (-1)

Anonymous Coward | more than 10 years ago | (#7346099)

You may want to take a look at dictionary.com, it's a little quicker and more reliable than asking for word definitions on Slashdot.

Re:"moniker" (1)

Burb (620144) | more than 10 years ago | (#7346158)

moniker = (Slightly obscure) British English expression meaning "name"

claria.com (1)

JamesP (688957) | more than 10 years ago | (#7346090)

Is the new address of "online behaviral marketing" specialists.

gator.com is not working.

Well, Claria, go to hell, it's still the same crap.

They still have some working pages (1)

Chris_Stankowitz (612232) | more than 10 years ago | (#7346155)

The main page is just redirecting you to claria, how ever.....

This one works... [gator.com] !

so does this... [gator.com] !

No redirect here [gator.com] !

same for this!

From any of those links above you should be able to browse through the old site.

Re:claria.com (0)

Anonymous Coward | more than 10 years ago | (#7346203)

> Is the new address of "online behaviral marketing" specialists.

>gator.com is not working.

Like your spelling.

Re:claria.com (-1)

Anonymous Coward | more than 10 years ago | (#7346248)

Shouldn't that be
online viral marketing ?

u know haha leave the ... beha....*

huh. u know ?
it's a joke. u know ?

retep.

Minor correction... (5, Insightful)

DjMd (541962) | more than 10 years ago | (#7346092)

The CEO said "We feel that the Claria Corporation name will allow us to better communicate the expanding breadth of offerings that we provide to consumers and advertisers"...
Instead of communicate he ment to say obfuscate. Its an understandable mistake...

Crap by and another name still sticks to the bottom of your shoe and smells bad...


Re:Minor correction... (2, Informative)

Davak (526912) | more than 10 years ago | (#7346140)

Wanna see what evil will be appearing on your network soon? Source: Claria [claria.com]

Date-Manager [date-manager.com]
Gator E-Wallet [gator.com]
Weatherscope [weatherscope.com]
www.precision-time [precision-time.com]
gainpublishing [gainpublishing.com]
Searchscout [searchscout.com]

I know I've seen several of these installed already on our systems at work.

Once spyware, always spyware.

Re:Minor correction... (1)

Professor Bluebird (529952) | more than 10 years ago | (#7346175)

I'll add these to my hosts file and point them to 0.0.0.0, and when I go to work, they'll go in the DNS server there as 0.0.0.0 .

Re:Minor correction... (1)

zerocool^ (112121) | more than 10 years ago | (#7346260)

I wonder if I can get them to back down from using the name??

http://www.claryia.com/

It's a hosting company my friend and I were going to start, but never got off the ground.

~Will

Standard procedure (4, Insightful)

heironymouscoward (683461) | more than 10 years ago | (#7346093)

Excellent trick, tried by Monsanto when they were grilled for producing genetically hacked foods, favoured by nuclear power stations when they have bad leaks, and above all by tin-pot dictators who think that calling their ruined country by a new name will attract a new generation of foreign investors.

Crap is crap by any name. This kind of maneouver just confirms that they feel they have something to hide.

So when does America change its name? (1, Insightful)

Gordonjcp (186804) | more than 10 years ago | (#7346117)

(n/t)

Re:So when does America change its name? (4, Funny)

KDan (90353) | more than 10 years ago | (#7346150)

New Bush initiative:

"Make no mistake, it is without any misunderestimation that I have decided that the great country that is America needs a new name. We need a name that will better symbolise the warmth and happiness that we spread throughout the world. After much thinking, we have come up with the name 'Cuddles'. Starting on January 1st, the United States of America shall simply be known as 'Cuddles'."

Daniel

Re:So when does America change its name? (1)

Cooper_007 (688308) | more than 10 years ago | (#7346238)

You know he just calls it that so that it's easier to remember...

Cooper
--
Paranoids are simply those with all the facts.
- Transmetropolitan -

Re:So when does America change its name? (0)

Anonymous Coward | more than 10 years ago | (#7346268)

At least you got your crlf's correct this time... or we would have had:

Starting on January 1st, the USA shall simply be known as Cuddles Daniel. :)

AC

I've got something for them (1)

Anonymous Coward | more than 10 years ago | (#7346095)

Claria is evil spyware.

If ever there was something that made me want to hire a lawyer it would be these gator scum... I don't know whether it was them or another spyware - but it disabled mozilla on my machine so I had to use IE until I ran a spyware sweep and then mozilla worked fine.

Forcing people to use buggy software. What they are doing is illegal hacking, they should be prosecuted.

Claria is spyware!!! (2, Informative)

night_flyer (453866) | more than 10 years ago | (#7346101)

I hope slashdot doesn't get forced to remove [slashdot.org] this now...

Changing Names (4, Insightful)

CGP314 (672613) | more than 10 years ago | (#7346104)

Makes me think of how Philip Morris changed its name to Altria (Sounds like they are now altruistic) or how Palladium was changed to Next Generations Secure Computing Platform Whatever. (Sounds like they are trying to make your computer safe)

They don't change the business, they just try to run from their (well deserved) reputation.

like Philip Morris is Altria (-1, Redundant)

harks (534599) | more than 10 years ago | (#7346107)

A new namelike Claria to imply they are clear and honest is like Philip Morris' new name, Altria, to imply that they are altruistic. Neither are true.

And it happens again! (-1, Troll)

Anonymous Coward | more than 10 years ago | (#7346220)

What is it with similar posts clumping together? I've said this before: I believe Slashdot is a huge, not very good AI project and I'm the only human input. I'll get modded down for this and that just strengthens my belief. Look:

Post 7346104 [slashdot.org] , then a couple of seconds later, post 7346107 [slashdot.org] , both talking about Altria.

Re:And it happens again! (-1, Offtopic)

Anonymous Coward | more than 10 years ago | (#7346273)

The amount of groupthink here is mind-boggling. I've seen new articles appear *minutes* after I was just researching the same subject, even when it's relatively arcane. You can pretty much predict what the next "Ask Slashdot" will be by skimming some of the unanswered questions posed by posters in the last article, for instance. It'd make a facinating sociological experiment.

Google (1)

Pingular (670773) | more than 10 years ago | (#7346108)

Strangely enough, searching for Gator brings up www.Gator.com [gator.com] , which takes you to www.Claria.com [claria.com] , but search for Claira brings up websites about Claria headsets [claria.co.uk] , I wonder how they're going to get round this.

Re:Google (2, Insightful)

Decaffeinated Jedi (648571) | more than 10 years ago | (#7346127)

Strangely enough, searching for Gator brings up www.Gator.com, which takes you to www.Claria.com, but search for Claira brings up websites about Claria headsets, I wonder how they're going to get round this.
Just keep linking to their site like that, pal, and Google's PageRank will eventually take care of the rest.

Never name your company the same as your product (5, Insightful)

Brento (26177) | more than 10 years ago | (#7346112)

He fails to mention what "Claria" is supposed to mean or how it accomplishes this goal

It just illustrates why you don't name your company after a single product line. If that product turns out to have bad side effects (like cancer or flipping SUV's over) then you need to change the company name so prospective investors and customers don't think it's the only thing you do.

Did you know Bridgestone is the parent company of Firestone? Of course you didn't. And while you would probably think twice about buying a Firestone tire for your SUV (even though it was only one model of tire involved out of Firestone's entire lineup), you wouldn't think twice about putting on a Bridgestone tire.

Likewise, if Gator wanted to come out with a second product tomorrow, they couldn't - because who would install Gator Calculator or whatever? Nobody. But who would install Claria Calculator? The same millions of users who installed Gator.

Tyres (4, Informative)

Gordonjcp (186804) | more than 10 years ago | (#7346143)

Don't forget, though, that there really wasn't anything wrong with the Firestone tyres. Ford stupidly told customers to run at absurdly low pressures to improve the stability of a badly-designed vehicle, and since the tyres were being used out of spec, they failed. Everyone knows blowouts are caused by running on soft tyres (or they should).

I run Firestone tyres on one of my Citroens, because they are the closest to the proper Michelin X tyres (which aren't made in 145SR15 any more). Never had a problem with them.

Re:Tyres (1)

jrumney (197329) | more than 10 years ago | (#7346339)

Michelin X tyres (which aren't made in 145SR15 any more)

Don't Citroens have metric rims, which is why you need Michelin tyres on them?

A rose (1, Funny)

jstrain (648252) | more than 10 years ago | (#7346113)

by any other name would smell as...oh, wait. This is Gator.

These guys aren't the sharpest tool.... (1)

Chris_Stankowitz (612232) | more than 10 years ago | (#7346121)

in the tool box. But they are tools.

So they change the Name of the company and the website, but forgot to rename Gator(R) eWallet [gator.com] ! Yeah, cause I'd trust these folks with any of my financial info.

Claria is the name of my ex-wife (5, Funny)

armando_wall (714879) | more than 10 years ago | (#7346122)


She used to read my mail without my consent.

Frosty (-1, Troll)

Anonymous Coward | more than 10 years ago | (#7346124)

I got the first post! w00t I rule. I 0wnz j00.

Thats Gnu/Claria. (-1)

Anonymous Coward | more than 10 years ago | (#7346130)

Next name changes (-1)

Anonymous Coward | more than 10 years ago | (#7346132)

CIar1a Claria hdowud osrouvbicv Claria

Claria? (5, Funny)

Anonymous Coward | more than 10 years ago | (#7346134)

Maybe "Chlamydia" would be a more appropriate name..

Hey man, I just installed Chlamydia!
Can you get rid of it?
I dunno, I think I gotta go see an expert.

Re:Claria? (1)

oshy (674602) | more than 10 years ago | (#7346264)

Thought "Thrush" would be better for a bunch of irritating c*nts

Does this mean their going to replace the gator? (1)

TyrranzzX (617713) | more than 10 years ago | (#7346135)

Claria sounds like a blobule type of animal; I highly reccomend either a clear yellow blobule, or brown-to-light brown blobule with either a smooth or coarse texture.

Re:Does this mean their going to replace the gator (-1)

Anonymous Coward | more than 10 years ago | (#7346243)

Laden or un-laden?

In the spirit of Googleism (5, Funny)

Ratface (21117) | more than 10 years ago | (#7346139)

Top hits for "Claria is" on Google...

Claria is looking for talented web developer with strong design and Java development and skills.

Claria is a top quality commercial headset at a very reasonable price.

Claria is supposed to be adorable but..ehm...please, be kind...give her back her bunny doll?

Claria is a trademark of Claria.

Claria is generally considered one of the best universities in the world

Claria is a brown eyed, brown haired, rather voluptuous 27 year old woman of average height.

Claria is the leading strategic hiring partner for technology start-ups

claria (TM) is a registered trademark of Claria Headsets

Re:In the spirit of Googleism (2, Insightful)

WegianWarrior (649800) | more than 10 years ago | (#7346170)

claria (TM) is a registered trademark of Claria Headsets



I smell a courtaction comming up... the 'new' Claria (ex Gator, but still a bunch of evil, stinky bastards) will sue the 'old' Claria (Claria Headsets) for using their IP. ie the name Claria...

why not name it... (1, Funny)

jlemmerer (242376) | more than 10 years ago | (#7346145)

WindowsAE (Advertisement Edition). The basic functionality of phoning home is already implemented in the OS, and the ads will be a "feature" that you can charge

Translation... (-1, Redundant)

Jugalator (259273) | more than 10 years ago | (#7346169)

"We feel that the Claria Corporation name will allow us to better communicate the expanding breadth of offerings that we provide to consumers and advertisers."

"We feel that the Claria Corporation name will allow us to remove the negative mark as 'the spyware company' the public has given us, in order to continue offer our software to unsuspecting customers. Our sponsors agree that this is will enhance the experience of our customer base."

I'm surprised . . . (4, Interesting)

Momomoto (118483) | more than 10 years ago | (#7346182)

That Clarica [clarica.com] hasn't complained about Gator's new name being so similar to theirs.

If I were in the life insurance business you'd better believe I wouldn't want my name associated with something so malicious as spyware.

add another (1)

real_smiff (611054) | more than 10 years ago | (#7346284)

first into my head was clara.net, a reputable UK (now European) ISP which is probably also now noticing an unfortunate similarity... bummer eh :/ Still I'm not the sort of /. nut who's gonna suggest "similar names shouldn't be allowed", 'cos we all know that's just a slippery slope.. I wonder how strong an association is really formed in peoples' minds by these sorts of name "similarities".. probably little, unless the word is already an adjective in the language. Hmmm, deep! :p There's probably loads and loads of companies with similar names to claria if you start looking (which i'm not gonna do eh).

Re:I'm surprised . . . (0)

Anonymous Coward | more than 10 years ago | (#7346332)

Seeing that Clarica is just as - if not moreso - insidious than Gator, I don't see what the difference is.

Oh my (1)

mcbridematt (544099) | more than 10 years ago | (#7346186)

And all this from a company which used to produce decent form autocompletion software?

How sad. DotCOM goes bust -> companies collapse -> remaining resort to bad measures.

I just mailed claria.co.uk the headphone company (5, Interesting)

Anonymous Coward | more than 10 years ago | (#7346188)

And asked them nicely to investigate any legal avenues they might have in relation to challenging gator. They may or may not react, but I think we should support them if they decide to take action. Certainly this story should be covered, to give them something to distinguish themselves from a potential PR disaster.... so Slashdot articles could send traffic their way. But only if they have the balls to stand up to these spyware bastards... or at least speak out against them.

I feel it is the least we can do to help some small company which will no doubt have to change it's name because of all this.

It's sad really. Much is ill in the world.

Tobacco marketing (-1, Redundant)

pvera (250260) | more than 10 years ago | (#7346194)

What he is doing is the same thing that Altria did.

Gator may be gone but GAIN still lives... (1)

AndIWonderIfIWonder (718376) | more than 10 years ago | (#7346237)

Gator may no longer exist, but a quick search on the Claria website [claria.com] reveals that GAIN [gainpublishing.com] , the company which actually distributes their loverly applications still exists.

Now I might be fooled into thinking that Claria wasn't spyware, but I thought that the name GAIN was still attached to it pretty closely. It makes me wonder if they will be rebranding this company too...

The public can't be that stupid, can they?

Hmmmm (-1)

Anonymous Coward | more than 10 years ago | (#7346257)

Gator sucks (lets get that out of the way first)...

Apart from the feeling I get that they are trying to hide their past with a name change, maybe they are just trying to smarten up their corporate image a bit?

Claria sounds much better than Gator (to the corporate clones who try and run this planet anyway).

Overflow them! (5, Interesting)

rabalde (86868) | more than 10 years ago | (#7346262)

They install a program on your machine that sends data over your connection about your behavior, right?. So, why don't we give them what they're are asking for? Why don't develop a program to send fake data to the server that gator is connecting to? If the data is credible (=random but correct), they have a mountain of crap data about users ... and voila, their business plan is useless

Just like Palladium (4, Interesting)

Quizo69 (659678) | more than 10 years ago | (#7346269)

"Hmmm, this Palladium of ours seems to be garnering a lot of bad press lately. I know, we'll call it NGSCB so no one will know what it really does!!" - Microsoft stooge.

"Man, this Total Information Awareness idea of ours seems to be upsetting those pesky privacy advocates. I know, we'll call it Terrorism Information Awareness, then if the privacy advocates cry foul we can call them unpatriotic and lock them up at Guantanamo." - John Poindexter.

Face it people, when a company/organisation changes the name of something to obfuscate it's true intentions, you know it's a bad thing.

I say play them at their own game. Just call spyware "Clariaware" from now on.

Quizo69

Gelfling (0, Funny)

wigam (681773) | more than 10 years ago | (#7346270)

Looks like Spyware, tastes like Spyware. MUST be spyware.

who cares? (1, Funny)

mstamat (519697) | more than 10 years ago | (#7346271)

Gator is crap, so who cares? I wonder what kind of morons use such software. Bonzi Buddy rulez!

Reminds me of when.. (-1)

Anonymous Coward | more than 10 years ago | (#7346278)

British Nuclear Fuels renamed "Windscale" to "Cellafield".. There you go lets change the name, proeblem sorted!

How to pronounce? (1)

geekster (87252) | more than 10 years ago | (#7346282)

I feel like a morron trying to say Clair...

Re:How to pronounce? (1)

geekster (87252) | more than 10 years ago | (#7346292)

and a moron who can't spell his own ... definition? Hey, at least it's not my native tounge

Here's an incredibly novel idea... (2, Insightful)

mu-sly (632550) | more than 10 years ago | (#7346285)

Instead of renaming themselves in a pathetic attempt to remove their undeniable links with spyware, why not just stop writing spyware, and instead write a piece of software that's actually useful for something.

That way, people will download their software based on it's own merit, rather than having the new Claria spyware drive-by installed on them in the same fashion that the Gator spyware currently is.

Changing your name to disassociate yourself from your past activities is something career criminals like to do. In this case it is nothing short of a total admission of guilt.

Just like ValuJet (2, Insightful)

Mr. Dop (708162) | more than 10 years ago | (#7346297)

...Changing to AirTran, will probably work for it in the short term, most people wont remember the change in the long term, and there fore the ruse will work unless they change their practices. And yes the public is that stupid.

And how is it pronounced...? (-1)

Anonymous Coward | more than 10 years ago | (#7346302)

"Cla-uh-reeya," of course... like diarrhaea. On second thought, maybe we should start pronouncing that as "dir-ree-yay," since reminding sick people of this outfit is liable only to make them sicker.

Crap (-1)

Anonymous Coward | more than 10 years ago | (#7346311)

If I start calling crap sh!t, it's still the same.

Not spyware! (1, Informative)

anaphora (680342) | more than 10 years ago | (#7346312)

Remember guys, Gator is not spyware [slashdot.org] . It's adware. Please refrain from using the former term.

A Gator By Any Other Name (1, Funny)

the_DaRKaNGLe (652382) | more than 10 years ago | (#7346313)

Still smells as swee.... errrrmmmm no it doesn't.. it smells like something alright thoug...

I thought they changed it to slimeware.com (1, Funny)

Dynamoo (527749) | more than 10 years ago | (#7346318)

I thought Gator had changed their name to Slimeware.com [slimeware.com] . It certainly looks like a similar sort of outfit. Hmm..

Claria vs Gator (1)

wintermute740 (450084) | more than 10 years ago | (#7346341)

Does this mean that we can call Gator "spyware" again, as long as we're sure to refer to Claria as "adware" instead? Adware, spyware, it's all the same thing. The only difference between it and viruses is that viruses don't hide behind the fine print of a EULA. That, and they don't annoy me quite as bad

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