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Apple and Pepsi Ad Sports RIAA Targets

michael posted more than 9 years ago | from the not-anti-establishment dept.

Music 683

eefsee writes "USA Today is running a story about Pepsi's Superbowl ad for their iTunes promotion. The ad will apparently feature teens sued by the RIAA, including one young woman who holds out a Pepsi and says, 'We are still going to download music for free off the Internet.' The RIAA response? 'This ad shows how everything has changed.'"

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The 12 Year Old... (5, Funny)

inertia@yahoo.com (156602) | more than 9 years ago | (#8069272)

That's a great lesson to teach. Download music, get caught, get famous in a Super Bowl ad. What a bleak and horrible future we live in.

Re:The 12 Year Old... (5, Funny)

gricholson75 (563000) | more than 9 years ago | (#8069308)

What a bleak and horrible future we live in.

You live in the future, that must be cool.

Re:The 12 Year Old... (4, Funny)

dasmegabyte (267018) | more than 9 years ago | (#8069341)

Don't worry, man, you'll be living there tomorrow.

Re:The 12 Year Old... (0)

Anonymous Coward | more than 9 years ago | (#8069360)

Don't make me whip out my Paul Davies.

"The future... (1)

anactofgod (68756) | more than 9 years ago | (#8069473)

is here now. It's just not evenly distributed."

---anactofgod---

Re:The 12 Year Old... (0)

Anonymous Coward | more than 9 years ago | (#8069490)

No, it is bleak and horrible. Not cool, you need to pay better attention.

Re:The 12 Year Old... (2, Funny)

CyberDave (79582) | more than 9 years ago | (#8069539)

ObFuturamaReference

"Welcome to the world of tomorrow!!"

CyberDave

The bleak and horrible past! (4, Insightful)

simpl3x (238301) | more than 9 years ago | (#8069403)

I think you have this wrong! We still live in the bleak and horrible past where most of the music the world has made is stuffed in vaults. Where most of the money which is used to buy music goes to the management. Sort of like directing cigarette advertising towards kids, and then telling them they can't smoke! Who exactly is wrong here?

Re:The 12 Year Old... (-1, Troll)

swordboy (472941) | more than 9 years ago | (#8069449)

Here's the real story [moveon.org] on the 12 year old.

Re:The 12 Year Old... (-1, Offtopic)

Anonymous Coward | more than 9 years ago | (#8069547)

Why does "real story" and "moveon.org" just not seem to jive with me. I mean it might be the real story but if it is it is purely accidental.

Re:The 12 Year Old... (0)

Anonymous Coward | more than 9 years ago | (#8069465)

What a bleak and horrible future we live in.

A future (i hope) full of (civil-)disobedient citizens willing to break the law to assert their fair-use rights?

Re:The 12 Year Old... (5, Funny)

heychris (587825) | more than 9 years ago | (#8069476)

What a bleak and horrible future we live in.

I'm not a /. subscriber, you insensitive clod!

Don't forget... (-1)

SCO$699FeeTroll (695565) | more than 9 years ago | (#8069275)

...to pay your $699 licensing fee you cock-smoking teabaggers.

fuck you (-1, Troll)

Anonymous Coward | more than 9 years ago | (#8069281)

HMM HAppY Birthday MAUS

COOL (0, Interesting)

mpost4 (115369) | more than 9 years ago | (#8069286)

I just might watch the supper bawl for that. I just might have to get an apple air port to connect to my churches network during the game. I do lilke the apple itunes store I have spend a bit there, and even though I don't like Pepsi much I think I might be drinking a lot of it for a while. And I think that ad might be a good one it does make fun for what problems are going on now, aka the riaa just being stupid and suing any one.

Re:COOL (2, Funny)

tackaberry (694121) | more than 9 years ago | (#8069333)

You'll probably be able to watch it on Apple's website the following day

My body will have to adjust to getting 4x the amount of caffeine it is used to during the next couple of months.

WHAT? (-1, Troll)

Anonymous Coward | more than 9 years ago | (#8069336)

Even though I don't have an account, I just might add you to my foes list for that incoherent post.

Re:COOL (-1, Troll)

Anonymous Coward | more than 9 years ago | (#8069380)

CHURCH?!?! You GOD-FAG!

Re:COOL (5, Funny)

jpsst34 (582349) | more than 9 years ago | (#8069396)

Mr. O'Connor, what you've just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling [imdb.com] , incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul.

Re:COOL (0)

Anonymous Coward | more than 9 years ago | (#8069401)

Stay off the drugs son.

Faggot (-1, Troll)

Anonymous Coward | more than 9 years ago | (#8069457)

niggers are evil and filthy

OMG!!! Look at his website (-1, Offtopic)

Anonymous Coward | more than 9 years ago | (#8069507)

Click things I like to do and you see this gem:

I like to also play around with my Linux box. I also like to listen to music, my 2 favorite artists are Billy Joel and Elton John. Although as of late I have been exploring things by Tom Petty, They might be giants, and The Who.

ROFLMAO

Good. (5, Insightful)

Cleon (471197) | more than 9 years ago | (#8069294)

Corporate forces taking aim at the RIAA shows that the RIAA's business model is failing, and no amount of lawsuits, subpoenas, and para-military crap is going to stop it.

Either the RIAA can join in and make money, or they can sit back and hopelessly try to defend an oppressive business model that has been rendered technologically obsolete.

Re:Good. (5, Insightful)

Chibi (232518) | more than 9 years ago | (#8069361)

Either the RIAA can join in and make money, or they can sit back and hopelessly try to defend an oppressive business model that has been rendered technologically obsolete.


Um, isn't the RIAA already involved? From what I remember, they get a pretty large chunk out of that $.99 paid to the iTunes music store. Looks like they are doing both at the moment...

Re:Good. (3, Informative)

webslacker (15723) | more than 9 years ago | (#8069363)

iTunes Music Store only helps the RIAA.

RIAA gets a cut of almost every song sold on iTMS, just like when you buy most CD's.

Weeeeelllll... (0)

Anonymous Coward | more than 9 years ago | (#8069466)

"RIAA gets a cut"

They get the majority of the money. Not the artist. The artist gets sloppy 3rds.

super bowl watching tip (5, Interesting)

harlows_monkeys (106428) | more than 9 years ago | (#8069306)

This is what PVRs are for: see the ads, skip the game. :-)

Seriously, I noticed last year that if I hit my 30 second skip right when a play ended, it would usually take me right to the snap for the next play. With the 30 seconds of downtime between plays gone, football was actually kind of interesting!

Re:super bowl watching tip (1)

jjp5421 (659783) | more than 9 years ago | (#8069342)

I wonder if you would get sued for creating a program skip feature on a PVR?

Re:super bowl watching tip (3, Interesting)

nearlygod (641860) | more than 9 years ago | (#8069391)

ReplayTV has a button combo/hack that reverses their "Commercial Skip" so that it becomes "Content Skip".

Re:super bowl watching tip (1)

Politburo (640618) | more than 9 years ago | (#8069353)

With the 30 seconds of downtime between plays gone, football was actually kind of interesting!

Then you didn't watch the game live?

Re:super bowl watching tip (1)

mixmasta (36673) | more than 9 years ago | (#8069527)

you can watch it almost live ... 15-30 mins behind with a DVR

Re: super bowl watching tip (3, Funny)

er_col (664618) | more than 9 years ago | (#8069464)

With the 30 seconds of downtime between plays gone, football was actually kind of interesting!

Well then maybe you've been watching the wrong kind of football to begin with?

Downtime (0)

Anonymous Coward | more than 9 years ago | (#8069470)

Talk about a sign that we have attention span of gnats.

The reason they have 30seconds of "downtime" is so that strategic changes can be made, plays called, and the players who just pushed their bodies to the limit 30 seconds before have a chance to rest and do it all again.

If you learned how football is played you might actually find it interesting during those 30seconds of downtime. It's like someone who doesn't understand chess bitching about the time between moves.

Re:super bowl watching tip (5, Interesting)

froody (115836) | more than 9 years ago | (#8069531)

Better tip: Learn the basic rules of the game.
Then there are two things that I enjoy watching.

1. Seeing what everybody on the field is doing. Because a typical football play only lasts about 8 seconds, everybody on the field has a specific job, and they all know what everybody else is doing. When you start watching football you just follow the ball (which is unfortunately what TV does also). But start following other players instead. It's neat to see a running play work because the center pulled, etc.

2. Second-guess the coach. Football has a lot in common with a turn-based strategy game. (Every turn is about 10 seconds.) During the down-time, decide what you think the offense should be doing, or what the defense should be doing.

I know the /. opinion is that football is for jocks, but the tactics involved are fascinating. The players are also great athletes. Give it a chance.

Tim

Re:super bowl watching tip (2, Insightful)

immel (699491) | more than 9 years ago | (#8069551)

Try being a football statistician- then tell me the 30 seconds between plays is "downtime".

Yeah, right (4, Funny)

Gyan (6853) | more than 9 years ago | (#8069307)

Mitch Bainwol, RIAA chairman says ",Legal downloading is great because fans are supporting the future of creative work in America."

We need to have a 'present' first.

Apple's ad will show priests and Michael Jackson (-1, Troll)

Anonymous Coward | more than 9 years ago | (#8069309)

You can guess what they will be holding and talking about still doing.

Wonder if there will be a guest appearance by Slashdot's own Father "Pudge" O'Day?

what a knee slapper! (0, Redundant)

LlamaRama (561817) | more than 9 years ago | (#8069311)

Most killer awesome ad ever.

Re:what a knee slapper! (1)

cheerios (741510) | more than 9 years ago | (#8069454)

scary part is... someone's THIS excited about a TV commertial. C'mon guys, they're just ads. Yeah, it's kinda amusing to get sued kids to pimp the iTunes store, but really, it's a big "see? I learned what I did was wrong and now I BUY my music" message. RIAA are likely overjoyed.

How come... (5, Insightful)

Beolach (518512) | more than 9 years ago | (#8069312)

The RIAA response? 'This ad shows how everything has changed.'
If they actually see how everything has changed, how come don't, I dunno, adapt?

Re:How come... (1)

dacarr (562277) | more than 9 years ago | (#8069340)

Because the "everything has changed" line is marketing fluff. People legally download regardless of RIAA FUD saying that everyone downloads illicit MP3 files.

Frankly, though, maybe RIAA was playing dirty pool by suing parents for this, but at least the copyrights are somehow being honored.

Re:How come... (1)

__past__ (542467) | more than 9 years ago | (#8069383)

Maybe because they think that things changed in their favourite direction? The ad isn't advocating copyright violations, but paid downloads - only that in this case Pepsi pays for a handful of songs, not the end user.

I guess they feel that their way of adaption ("customers don't want to buy overpriced shit any more? sue them!") has worked great.

Way to go Apple and Pepsi but.... (4, Insightful)

overbyj (696078) | more than 9 years ago | (#8069323)

unfortunately taking a jab at the RIAA like this will do absolutely nothing. It will take more than a commercial make fun of them to make them stop this witch hunt.

As the RIAA responds "this is the way it is supposed to be" they will probably be filling out the next batch of legal filings accusing more senior citizens of stealing songs. The worst part of all this is that here they are making money off legal downloads while they attack people like rabid dogs trying to make more money.

Re:Way to go Apple and Pepsi but.... (4, Insightful)

elohim (512193) | more than 9 years ago | (#8069337)

I don't quite see how this is a jab at the RIAA. This is what the RIAA wants, money for music.

Re:Way to go Apple and Pepsi but.... (1)

cd_pub_more_beer (651858) | more than 9 years ago | (#8069529)

I've had an apple and pepsi before, its pretty good. Washington all the way baby..!

Superbowl?! (4, Funny)

conner_bw (120497) | more than 9 years ago | (#8069324)

The superbowl supporting corporate america?

What a scoop!

Re:Superbowl?! (1)

cd_pub_more_beer (651858) | more than 9 years ago | (#8069405)

Whats the Superbowl???

Re:Superbowl?! (2, Funny)

Stonent1 (594886) | more than 9 years ago | (#8069546)

Whats the Superbowl???

You obviously have slashdot confused with google.

The good life (5, Funny)

SillySnake (727102) | more than 9 years ago | (#8069326)

Ah yes, the good life.. Drinking Pepsi and stealing from those poor record companies. Back in my day we only have Coke and we had to bootleg eight tracks..

Eight Tracks? (2, Funny)

koa (95614) | more than 9 years ago | (#8069385)

Back in the day... we only had EIGHT SONGS to listen to. AND WE LIKED IT!

Re:Eight Tracks? (0)

Anonymous Coward | more than 9 years ago | (#8069474)

Back in my day we didn't have music! We had to bang rocks on our heads to beat out a tune. If we didn't pass out, we might actually get to hear it!

Re:The good life (1)

inertia@yahoo.com (156602) | more than 9 years ago | (#8069417)

Back in my day we only have Coke and we had to bootleg eight tracks..

Yep. And Blondie ('Call Me') was at the top of the charts, but you didn't hear me complain.

Re:The good life (0)

GetPFunky (309463) | more than 9 years ago | (#8069433)

Next on the RIAA IP listing
pepsi.com(216.52.186.120)

You young whippersnapper! (0)

Anonymous Coward | more than 9 years ago | (#8069438)

You had 8 tracks?

We had to crank a Victrola by hand in my day!

Oh wait! That's still better than 8 tracks.

Re:The good life (0)

Anonymous Coward | more than 9 years ago | (#8069521)

Back in my day, goatse.cx wasn't shutdown and it seems like every link on slashdot lead to a picture of a man with an eight inch wide anus.

Not at all stupid (4, Interesting)

Random BedHead Ed (602081) | more than 9 years ago | (#8069332)

Isn't it strange to hear quotes from people at the RIAA that don't sound stupid? They could rant and sue, but instead they calmly compliment the ad. Something has clearly changed in that organization. I won't go so far as to say they're not evil, but they almost seem less evil than before.

Re:Not at all stupid (2, Insightful)

digitalsushi (137809) | more than 9 years ago | (#8069425)

Isnt this basically Pepsi paying the RIAA to distribute the songs, passing the buck onto the Pepsi drinkers, and having the RIAA kick back realizing that they're now abusing caffeine addiction to force their music fees?

Re:Not at all stupid (1)

neilcSD (743335) | more than 9 years ago | (#8069458)

Senator Palpatine appeared good...and we know how he turned out to be.

holy shit i'm a dork!! :p

Re:Not at all stupid (0)

Anonymous Coward | more than 9 years ago | (#8069484)

$3000 (avg settlement) * 914 (suits) = $2,742,000

Yeah, a whole lot less evil.

it's kind of funny..... (4, Interesting)

johnpaul191 (240105) | more than 9 years ago | (#8069339)

i visualize it as a bunch of kids that were bullied by the RIAA. i hope the look like nice good all american kids that were beaten up by the big evil corporation. "We'll sue these 13 year old kids and Enron execs will get to go to a country club prison if anything". ugh

yeah they were downloading and whatever, but they are not bootleggers out there selling copies. they are just kids. the article said a few of the kids said they will use some of the money they get to pay their $3000 settlement.

One thing the RIAA is powerless to do... (5, Interesting)

Anonymous Coward | more than 9 years ago | (#8069346)

...is make me continue to buy new CDs.

Screw that. From now on, I am only buying used.

Re:One thing the RIAA is powerless to do... (4, Funny)

thelenm (213782) | more than 9 years ago | (#8069453)

If only we could convince everyone to buy only used CDs! Er, wait...

Why buy/listen to it at all? (1, Troll)

goldspider (445116) | more than 9 years ago | (#8069459)

If you really want to put your money where your mouth is ("Screw the RIAA!") you shouldn't buy or listen to any of the crap they produce.

But of course, that would involve sticking to principles, and that's hard!

Re:Why buy/listen to it at all? (0)

Anonymous Coward | more than 9 years ago | (#8069485)

No, actually it's pretty easy. Most of the cookie-cutter stuff they try to shove down our throats isn't worth purchasing or listening to anyway.

Re:One thing the RIAA is powerless to do... (1)

gwbuhl (462020) | more than 9 years ago | (#8069487)

Allow me to pose a related quesiton:

What is the the legality of buying a CD, importing it into say, itunes, and then selling it as used?

I know you could replace "selling it as used" with "returning it", but that's not something I'd do. However I do have a large collection of CD I never listen to, because I have them on my iPod. Is there anything wrong will selling my collection?

Heh (2, Funny)

Glog (303500) | more than 9 years ago | (#8069358)

I am still not going to drink Pepsi.

uploaders, not downloaders (3, Insightful)

jhunsake (81920) | more than 9 years ago | (#8069364)

Some 20 teens sued by the Recording Industry Association of America, which accuses them of unauthorized downloads

The entire article is wrong. They were busted for being uploaders (sharers) of music, not downloaders. In fact, it is perfectly legal to download music off the internet. It is against copyright law to share it, which is what they were doing.

Re:uploaders, not downloaders (0)

Anonymous Coward | more than 9 years ago | (#8069440)

In fact, it is perfectly legal to download music off the internet.

But not to have it on your computer if you haven't bought a license for it. So while transferring the bits across a wire is ok, having them on your hard drive isn't. I'm making this up, but it sounds reasonable.

Re:uploaders, not downloaders (3, Informative)

jhunsake (81920) | more than 9 years ago | (#8069512)

Sorry, you're wrong. Copyright law is very clear, I suggest you read up on it.

For example, it is perfectly legal to borrow a CD from a friend, copy it for your own personal use, and then return the CD. However, it is not legal for your friend to copy their CD and then give you the copy.

Re:uploaders, not downloaders (1)

SlamMan (221834) | more than 9 years ago | (#8069552)

Right, but it IS legal for me to have the cd he copied for me. Which is what downloaders are doing.

Re:uploaders, not downloaders (0)

Anonymous Coward | more than 9 years ago | (#8069536)

By the way, you can email Theresa Howard at thoward@usatoday.com [mailto] to educate her so she stops spreading lies.

Spin (2, Funny)

shystershep (643874) | more than 9 years ago | (#8069368)

The RIAA response? 'This ad shows how everything has changed.'"

So, I guess Darl McBride opened that PR school after all.

Re:Spin (1)

GTownBeast (720737) | more than 9 years ago | (#8069418)

Actually, there are only 10 types of people; Those who can read binary, and those who can't. :)

Re:Spin (1)

gwjgwj (727408) | more than 9 years ago | (#8069506)

There are only 10 types of people; Those who can read ternary, those who don't and those who mistake it for binary

Re:Spin (1)

frenchgates (531731) | more than 9 years ago | (#8069426)

There are only two types of people in the world, those who finish sentences and

Not what you think (4, Informative)

DreadSpoon (653424) | more than 9 years ago | (#8069372)

The ad's line "We're still going to download music for free" is in regards to the iTunes give-away. i.e., those who earn the points/prizes from Pepsi's promotion get to grab a limited number of songs off iTunes for free, with Pepsi footing the bill paying the artists/labels.

Trading spaces... (2, Interesting)

al!ethel (713058) | more than 9 years ago | (#8069373)

I can't imagine how the RIAA/MPAA think that they have truly changed a culture. Most people that I have talked to still download music, movies and television shows, but they do it in a more anonymous way than what can be readily tracked by outside agencies. If you give someone a burned DVD of all your MP3's, no one can track you. As far as apple and pepsi, I think that they are fairly immune to what the RIAA and MPAA think. The whole target audience that they are trying to reach are young people with lots of idle time and loose morals. The same people who have been trading music and thumbing their noses at the respectives AA's.

Learn your values from megacorps (2, Insightful)

onyxruby (118189) | more than 9 years ago | (#8069375)

Learn your values from megacorps, they know better than you! They never diverge from the moral high road, and are utterly devoid of corruption. Racketeering, denial of civil rights, litigation, employee shafting, price fixing are all available. Which value do we get to see megacorps teach our children next?

Controversy (3, Offtopic)

Chilltowner (647305) | more than 9 years ago | (#8069379)

Great. That is somehow not the least bit controversial for CBS, but they refuse to broadcast MoveOn.org Voter Fund's winning Bush in 30 Seconds Ad [bushin30seconds.org] . While I support the freedom to do what you want with your own music, the double standard at Viacom is sickening. If controversy moves product, show it. If it informs political debate, can it. It makes me sad. Very, very sad.

Sign the petition!!! (2, Informative)

edalytical (671270) | more than 9 years ago | (#8069462)

Please Sign [moveon.org] this petition to have the commercial aired during the Super Bowl.

950 songs over 3 years? (4, Funny)

Anonymous Coward | more than 9 years ago | (#8069389)

who along with her older sister and younger brother downloaded 950 songs over three years.

That is laughable... An average geek downloads that much stuff in 2-3 months.

Re:950 songs over 3 years? (2, Insightful)

Anonymous Coward | more than 9 years ago | (#8069524)

"An average geek downloads that much stuff in 2-3 months"

An average geek with a 3MB cable modem does that much stuff in 2-3 HOURS.

Pikers.

Of course... (5, Insightful)

richlb (168636) | more than 9 years ago | (#8069390)

...the RIAA is all in favor of the spot. They still get their royalty money for the 100 million "free" downloads.

Re:Of course... (0, Redundant)

goldspider (445116) | more than 9 years ago | (#8069510)

Excellent post! That's the part of this that Slashdot readers don't want to acknowledge.

Pepsi and Apple aren't "sticking it to the RIAA"; far from it! Pepsi and Apple are buying help from the RIAA to sell more cola and iPods.

If you think this is about anything else, you're fooling yourself.

Meanwhile... (3, Funny)

Cytlid (95255) | more than 9 years ago | (#8069394)

...during the superbowl, I will be wirelessly offering 300 gigs of Mp3s (that weren't from p2p networks) outside of my house. The wep key passphrase? "We are still going to download music for free off the Internet."

Re:Meanwhile... (0)

Anonymous Coward | more than 9 years ago | (#8069436)

Dood, way to go! I have 230 gigs.......and am setting up a server to be able to handle 500 gigs ;-) Gotta love Usenet and BitTorrent!

pepsi (4, Interesting)

larry bagina (561269) | more than 9 years ago | (#8069410)

Pepsi has a history of being sued over advertisements, so they may bsued again.

5 years ago, someone giled a lawsuit over the pepsi points/harrier jet [slashdot.org] ad.

A couple weeks ago, a suit was trown out (because it was filed after the statute of limitations) when a boy died after swallowing a pin [azcentral.com] used to "shotgun" a soda.

No word yet if anyone has been killed trying to drink pepsi one while sky-diving.

So does this mean... (2, Funny)

Anonymous Coward | more than 9 years ago | (#8069414)

That there will be no more Britney Spears commercials? Noooo!!!

Posted AC to avoid bodily harm...

Downloading is Theft? (4, Insightful)

Anonymous Coward | more than 9 years ago | (#8069416)

"It's all in good spirit," says Dave Burwick, chief marketer, Pepsi, North America. "This has been a huge cultural phenomenon. It's highly relevant and topical for consumers. We're turning people to buying music online vs. stealing it online."


Fuck them. Once again, it's not theft. It's copyright infringement. Fuck them.

Pepsi thinks it's cool (5, Funny)

Fr05t (69968) | more than 9 years ago | (#8069444)

Oh great! I use to love stealing music but if Pepsi likes it then it just ain't cool no more. At least I still have smoking *cough* *cough* You stay the hell away from that Pepsi!

We can still ... (2, Funny)

SengirV (203400) | more than 9 years ago | (#8069445)

We can still rob poor people of money they can't afford to part with.

***Holding my lottery ticket up***

whos getting the money? (0)

shlomo (594012) | more than 9 years ago | (#8069452)

Here's an interesting question:
If these people get sued and the Riaa wins, can they collect it off these commercials (past earnings)?
and here's a better one:
would they still download music for free?

where do I sign up......

I'll wait.... (3, Funny)

LnxAddct (679316) | more than 9 years ago | (#8069456)

I'll wait till the commercial is on Kazaa, then I'll get it and watch it:)
Regards,
Steve

Advertising supported music??? (5, Interesting)

jander (88775) | more than 9 years ago | (#8069471)

Interesting that this promotion is precisely the business model that radio has been for all these years...

So, when this ends and downloads slow down, will Fritos, KFC, etc. be the next to give away music downloads? And how long do you think it will take until all music downloads are sponsored by advertising dollars?

Just my $.02

Also (0)

Anonymous Coward | more than 9 years ago | (#8069520)

We only hear about these 20 cases because they went to court. We don't hear about all the cases of where the RIAA intimidates kids into paying up immediately (probably something like, "Give us a hundred bucks and we'll leave you alone"). And we won't hear about these cases in the future either.

That's nothing... (5, Insightful)

Powercntrl (458442) | more than 9 years ago | (#8069488)

The radio stations in my town (Orlando, FL) call pretty much all their promotional CD giveaways "Win it before you can burn it" or a similar reference to downloading music online. One of the rock stations even played a promo for awhile that basically poked fun at "little Billy" for downloading music off the internet and while they didn't say it directly, prison rape was implied with a soap dropping reference. If this promo was run as a Slashdot post, it would have been modded down as troll.

Let's face it, while an ad during the Superbowl seems like a big deal to us geeks, people ALREADY know about teens being busted by the RIAA. While the buzz has definitly gotten around to non-techie people, people just aren't getting worked up over this enough to actually do anything about it.

As much as it's considered taboo to say "downloading music is stealing" on Slashdot, that's what many people who do not download music see it as - teens getting sued by the RIAA for stealing music. It really doesn't tug on your heartstrings when that's what you see it as. You gotta remember, the average person who doesn't use P2P services probably does not understand the chances for the wrong people getting accused by the RIAA. They don't realize the RIAA is basically extorting people for absurd amounts of money to settle or face civil prosecution and all the costs associated with it. They don't realize the RIAA is abusing its monopoly and rips off its artists. All people see are teens stealing music.

I see something much more sinister in the Pepsi commercial. I see the RIAA getting its way for $1 a track. I see once insubordinate teens that have been "shown the light" by becoming corporate whores and bowing to the RIAA's will. It only took Apple 20 years to be associated with a superbowl commercial totally opposite of their 1984 vision. This time, big brother wins.

It's a good thing I drink coke.

Pepsi - last bastion of freedom eh? (2, Insightful)

subjectstorm (708637) | more than 9 years ago | (#8069489)

yeah . . . wave one hand in the air to take attention away from what the other is doing.

this ad, while ostensibly taking a shot at the RIAA, is actually helping them. It points out that these kids were sued for one, reminding a lot of people that the threat still exists. It makes i-tunes a very attractive alternative. The more popular i-tunes is, the less popular p2p necessarily becomes.

and does the RIAA make money from songs sold on i-tunes?

Um, you know, i think they do . . .

so if you were thinking of screaming 'TAKE THAT RIAA! HELLS YEAH PEPSI!", maybe you should take a moment to consider that pepsi is probably just using your anti-RIAA sympathies to leverage its brand.

*disclaimer - i personally think i-tunes rocks. pay for your music . . . just don't buy RIAA.

Sure the RIAA gets their cut from iTunes sales... (2, Insightful)

Kulaid982 (704089) | more than 9 years ago | (#8069496)


but my question is this: Do you think Apple is really charging Pepsi 99 cents per track, or do you think they got a volume discount? I would like to think that Pepsi got a smokin' deal on however many tracks they purchased to giveaway, meaning that the RIAA isn't making as much money off of the Pepsi tracks as it would if they were all independently purchased...

bud-weis-er? (2, Funny)

swimfastom (216375) | more than 9 years ago | (#8069532)

Pepsi? Who cares? I just love the beer commercials.

Bad taste is a hot ticket right now (2, Interesting)

t_allardyce (48447) | more than 9 years ago | (#8069548)

I was all ready to go and buy pepsi instead of coke, and then i got half way down the article and read "iTunes giveaway" - i thought for a minute they were trying to target young people saying "hey, we got sued, we dont give a fuck and neither should you! screw the RIAA, download music for free, and drink pepsi to the max" which would have been a great ad. Now i realise all they're doing is promoting some iTunes thing, big deal.

You can do _very_ well advertising to the younger end of the spectrum (0-30) with bad-taste advertising, the more complaints you get and advertising standards violations you make the better! I would have put that 12 year old and the 70 year old together and got them to say "fuck you RIAA!" and the next day i might have 5000 complaints and 3 subpoenas from the RIAA, but im telling you - everyone would be buying my product.
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