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Video T-shirts

michael posted more than 9 years ago | from the dry-clean-only dept.

Displays 136

Lord_Dweomer writes "The Hollywood Reporter brings us the next trick up marketers' sleeves. A new t-shirt with an 11" display and 4 stereo speakers was unveiled at E3 last week playing a trailer of the new I, Robot movie soon to be released. Unfortunately the company behind them, San Francisco based Brand Marketers, has announced that they will not be for individual sale. When will I be able to watch a movie on my sleeve?!" Update: 05/20 15:38 GMT by M : i4u writes "We just reported about Irish Adwalker which uses Xybernaut equipment for a more high-end Video T-shirt. Also we saw the brandmarketers Video T-Shirt at the Wired Nextfest 2004."

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136 comments

Tv on your sleeve? (5, Interesting)

Anonymous Coward | more than 9 years ago | (#9203767)

When will I be able to watch a movie on my sleeve?!

You mean like this? [rr.com] ;)
Check out some of these pictures [dynamism.com]! Awesome!
Theres also a mobile phone with support for receiving tv, here [i4u.com], cool huh?

Was it the TV or.... (4, Funny)

Mz6 (741941) | more than 9 years ago | (#9203775)

"The two women who wore the video T-shirts as they walked around E3 drew crowds and TV news crews on hand to cover the gaming conference at the Los Angeles Convention Center."

With this coming from a marketing company, something tells me that the interest wasn't the shirt, but rather what's behind it, literally.

Re:Was it the TV or.... (3, Funny)

Anonymous Coward | more than 9 years ago | (#9203814)

It was the first 3D trailer that you could watch without special glasses!

Re:Was it the TV or.... (1)

Paisley Phrog (685921) | more than 9 years ago | (#9203902)

Well, they did say that marketing like this was a "clutter buster" (emphasis on "bust").

Re:Was it the TV or.... (1)

Frymaster (171343) | more than 9 years ago | (#9204316)

Well, they did say that marketing like this was a "clutter buster" (emphasis on "bust").

actually, emphasis on clutter! on my way to work this morning, i saw a guy wearing a nike sweatshirt, an adidas hat and a pair of track pants that advertised the local sports team across the ass. the guy was a walking billboard - a free advertising vehicle for the respective companies. and there are hundreds and hundred of people dressed like this at any given mall.

now, imagine a world where those advertisements are moving video with sound...

Re:Was it the TV or.... (5, Funny)

flyneye (84093) | more than 9 years ago | (#9203903)

I wonder if a sufficiently endowed woman wearing one would provide an IMAX sort of display.

Re:Was it the TV or.... (4, Funny)

shystershep (643874) | more than 9 years ago | (#9203928)

I think what you'd get in that case is a sort of fish-eye distortion. What you need is a model with, ahem, sufficient girth to support the wide screen.

Re:Was it the TV or.... (2, Interesting)

Anonymous Coward | more than 9 years ago | (#9203922)

With this coming from a marketing company, something tells me that the interest wasn't the shirt, but rather what's behind it, literally.

No, in reality the T-shirts didn't really show off any of the other *ahem* assets of the models. They really just looked like long night shirts with an lcd screen glued to the chest. IMO they could have been way cooler, with maybe a flexible screen that could fit around said assets and with possibly a better fit.

To me it just looked like somthing a 7th grader with too much time on his hands would make out of a portable dvd player.

I want a video of this on my t-shirt... (-1, Troll)

Anonymous Coward | more than 9 years ago | (#9203778)

...www.workse.cx [workse.cx].

Re:I want a video of this on my t-shirt... (2, Funny)

Patrik_AKA_RedX (624423) | more than 9 years ago | (#9203860)

For some reason links with the form of xxxxSE.CX terrify me. Strangely I can't remember why...
Oh wait... oh no the images came back! Oh the pain, the pain!

Re:I want a video of this on my t-shirt... (0)

Anonymous Coward | more than 9 years ago | (#9204335)

oh ok you go the joke, I'm very proud of you

Re:I want a video of this on my t-shirt... (-1, Troll)

mikeophile (647318) | more than 9 years ago | (#9203890)

Abu Gharib take note.

Any sufficiently advanced torture is indistinguishable from Japanese entertainment.

Re:I want a video of this on my t-shirt... (0)

Anonymous Coward | more than 9 years ago | (#9203891)

Will someone who can safely view the above link tell me if it is safe to open from work?

/. or t-shirt better ad? (5, Interesting)

thebra (707939) | more than 9 years ago | (#9203789)

"I think Fox had a lot of guts to roll this out for 'I, Robot' because it was brand new, and a lot of companies aren't willing to do alternative marketing and want to stick to the same thing,"

Alternative marketing eh? I guess FOX also decided to advertise the movie on /. because I see very little info in the article about the shirt but plenty about Fox.

Mod me down if you must but you know I am right.

Re:/. or t-shirt better ad? (0)

Anonymous Coward | more than 9 years ago | (#9204162)

Can't people just mod these guys down anyway? I know I would if I ever got mod points. They're just asking for it.

Huh? (3, Insightful)

Cyno01 (573917) | more than 9 years ago | (#9203791)

A new t-shirt with an 11" display and 4 stereo speakers was unveiled at E3 last week
If its stereo doesn't it only need 2?

Re:Huh? (0)

Anonymous Coward | more than 9 years ago | (#9203805)

The extra two speakers are for redundancy.

Re:Huh? (0)

Anonymous Coward | more than 9 years ago | (#9203825)

Wrong. Stereo is anything above 1 speaker. Mono, being 1 speaker.

Re:Huh? (1)

LostCluster (625375) | more than 9 years ago | (#9203830)

Likely it's two on the front and two on the back... the whole point of these shirts are to get attention, so they want the sound going in 360 degrees, not just one way.

It said the speakers were stereo. Need only one? (3, Funny)

expro (597113) | more than 9 years ago | (#9203908)

Must be some sort of holographic audio device. Reminds me of a speaker I saw someone using, connected to his clock radio, that said "Stereo" in big letters. I was really impressed.

Re:It said the speakers were stereo. Need only one (0)

Anonymous Coward | more than 9 years ago | (#9204010)

Stereo Sucks!

Suround Sound Rocks

Re:Huh? (1)

Enigma_Man (756516) | more than 9 years ago | (#9204299)

Or... would that be 8 speakers in total? Because if it's four stereo speakers, that makes me think of four pairs of speakers (as in.. one stereo speaker is really two speakers). Maybe it's like "pair of pants". Or maybe I'm just bored at work

-Jesse

When? (3, Funny)

Patik (584959) | more than 9 years ago | (#9203793)

When will I be able to watch a movie on my sleeve?!
As soon as you go to the gym and grow some 11" biceps.

Safari OS X Exploit Rapes You (-1, Offtopic)

Anonymous Coward | more than 9 years ago | (#9203794)

Slashdot on the cutting edge of news... or in Apple's "hush hush" pocket?

Safari users raped [bronosky.com], MS neigh sayers point the finger and go "Ha Ha!"

next trick up marketers' sleeves (1, Funny)

Napoleon Blownapart (767443) | more than 9 years ago | (#9203803)

T-shirts have sleeves ?!

Images (0)

Anonymous Coward | more than 9 years ago | (#9203807)

Any one got any photos of this in action?

If I wanted ... (3, Funny)

burgburgburg (574866) | more than 9 years ago | (#9203815)

to be treated like a piece of furniture, I'd just go home to my family.

I want other people to be MY piece of furniture.

What's next... (2)

millahtime (710421) | more than 9 years ago | (#9203819)

What's next a gaming console built into a shirt too. So, imagine a baby tee on a "fine young lady" with this. I would stare at her chect while playing video games anywhere.



Yes, I know I have an overactive imagination.

Re:What's next... (1)

Black Jack Hyde (2374) | more than 9 years ago | (#9203851)

Heh. She'd say "hey baby, you want me to slip out of this shirt" and the typical gamer geek would be roaring "Hell No! I'm almost done with this level! Stop squirming!"

Re:What's next... (4, Funny)

Adriax (746043) | more than 9 years ago | (#9204093)

You can bet the engineers are working non-stop to develop a touch screen control version of this.

Without Pictures this is just a tease (3, Insightful)

Cyberllama (113628) | more than 9 years ago | (#9203820)

Am I the ONLY one having troubles visualizing what this would look like?

So many questions, what powers it, how thick/heavy is it, what's the resolution of the screen.

Without pictures I just can't make anything out of this story.

Re:Without Pictures this is just a tease (1)

Kadagan AU (638260) | more than 9 years ago | (#9204132)

Watch Minority Report. Notice the singing commercial on the cerial box. Imagine that on a shirt ;)

Article with Pictures... (5, Informative)

bobej1977 (580278) | more than 9 years ago | (#9203843)

Here you are. [sfgate.com] The picture with reference to "active camouflage" is also very intriguing.

Pictures...Not Very Elegant (2, Insightful)

theslashdude (656154) | more than 9 years ago | (#9204201)

It may be the first time it's been done, but judging by the pictures, it's not a very elegant solution. It's not so much a video t-shirt, but a t-shirt with a hole in it covering up what is probably a heavy vest carrying all the equipament. I was expecting some new technology with flexible OLED's or something mounted right on the shirt. This is nothing more then anyone here could do with an old laptop and a black t-shirt.

Re:Article with Pictures... (1)

mhyden (779598) | more than 9 years ago | (#9204321)

Oh my god! That active camo thing is awesome, when will we get an article about that? It made me thing of the opening scene from Ghost in the Shell right away, of course.

Re:Article with Pictures... (1)

novakane007 (154885) | more than 9 years ago | (#9204333)

It's tough to tell how bulky the shirts are. I wish they had a side angle. The shirts appear to have a brick shape behind the screen, or is it fairly flat?

Sleeve movies. (1)

Mateito (746185) | more than 9 years ago | (#9203848)

> When will I be able to watch a movie on my sleeve?!"

With the release of the new Pixar smash "The decay of the snot monster".

Cool Stuff (0, Redundant)

MrRuslan (767128) | more than 9 years ago | (#9203854)

I see this being used for advertisements for obvius resons and military purposes to hevily manipulate lite to match the suroundings as close as posible to make one who is wearing it hard to see and with some advancement in this type practicly invisible to the naked eye...Remember Ghosts from Brood Wars?

Prawn!!! (-1, Offtopic)

Anonymous Coward | more than 9 years ago | (#9203856)

I sent this to their webmaster:

I find it somewhat humorous that on this page:
http://www.microsoft.com/seminar/events/security.m spx [microsoft.com]

the photo you use is that of a Macintosh PowerBook G4 15" (with the Apple logo on the back of the screen Photoshop-ed out), on a page about security summits and programs. While I don't want to get into a pissing contest about which OS is more secure, it's mildly humorous to find a Mac being used to advertise Microsoft's security, even if it is subtle.

Respectfully,
Andy Ringsmuth



I'll try and keep an eye on it and see if they decide to change the photo.....

PEOPLE SPAM IS BAD (2, Interesting)

aardwolf204 (630780) | more than 9 years ago | (#9203869)

And during the Fourth of July weekend, 20th Century Fox plans to have several people in the video T-shirts walking around malls, movie theaters, beaches, festivals and other venues packed with people to promote the film in the top 10 markets.

I thought door-to-door-salesmen-SPAM was bad

I thought telemarketer-SPAM was bad

I thought fax-marketer-SPAM was bad

I thought SMS-when-you-walk-by-starbucks-SPAM was bad

I thought popups-SPAM was bad

I thought SPAM-SPAM was bad

I thought LCD-billboard-SPAM was bad

PEOPLE-SPAM is BAD

Next time I go to a concert can I get a filter for my eyes, preferably an open source one?

guerilla marketers should live in the zoo

Depends on the media (1)

www.sorehands.com (142825) | more than 9 years ago | (#9203992)

Depends on who is wearing the t-shirt when you watch the movie.


But, someone wearing a t-shirt is not the same as 50 spams in your inbox.

Re:Depends on the media (1)

Nasarius (593729) | more than 9 years ago | (#9204251)

But, someone wearing a t-shirt is not the same as 50 spams in your inbox.

You're right - it's much worse when they've got four speakers attached.

Re:PEOPLE SPAM IS BAD (1)

zaaj (678276) | more than 9 years ago | (#9204186)

Next time I go to a concert can I get a filter for my eyes, preferably an open source one?

Mediated or Augmented reality is something being worked on by the wearable computer folks at MIT's media lab. Steve Mann's name comes to mind from previous Linux Journal articles on the subject.

Users wear glasses fitted with 45-degree mirrors so that what you are looking at is piped into a video camera, and the output of a display is what you actually see. This give the wearable computer a chance to modify what you're looking at. An example given was that you could replace a billboard with a Xterm window to read your email instead of the ad that was there.

Re:PEOPLE SPAM IS BAD (1)

Nasarius (593729) | more than 9 years ago | (#9204215)

Suddenly, "spam filtering" becomes more interesting when it involves a sturdy baseball bat...

One step closer... (1)

NIN1385 (760712) | more than 9 years ago | (#9203877)

This is one step closer to predator cloaking! Now if we could just get bin laden to stop wearing the shit...

ah ha (5, Funny)

WormholeFiend (674934) | more than 9 years ago | (#9203923)

as soon as I get me one of these video t-shirts, I'm gonna walk around playing Blipverts and giving people headaches, epileptic seizures (and maybe even a few explosions?)

somebody mod parent up (2, Insightful)

evenprime (324363) | more than 9 years ago | (#9204021)

as soon as I get me one of these video t-shirts, I'm gonna walk around playing Blipverts and giving people headaches, epileptic seizures (and maybe even a few explosions?)

any max headroom reference deserves an automatic +1 for coolness. It is sad how few nerds remember....

Re:ah ha (1)

SamSim (630795) | more than 9 years ago | (#9204362)

I want to set one up so it shows a video of what my internal organs look like. Or just the picture from a camera attached to my back, so it looks like I have a hole in my chest. Mmmmm.

Bill Gibson, how we love thee... (1)

bigattichouse (527527) | more than 9 years ago | (#9203939)

Need a flat camera on the back that projects on the tshirt on front to make the camo suit from NeuroMancer. Well.. a little bit anyway. And eventually a "pixel width" camera, so you could intersperse them over the whole suit.

Something is fishy (2, Interesting)

dr ttol (674155) | more than 9 years ago | (#9203953)

I looked up Brand Marketers, and there is no such company in San Francisco.

Also, no pictures of the video t-shirts.

Something is fishy.

Re:If something is fishy (1, Interesting)

Anonymous Coward | more than 9 years ago | (#9204154)

Must be time for girlfriend to douche.

Yes - it's kind of pathetic when a "marketing company" has zero visibility on google - but there you are. You have to search for "brand marketing llc" - in quotes.

http://www.brandmarketers.com/

Now - their contact info doesn't confirm where they are addresswise - but you can see from their portfolio pics they're all over san francisco. Hell call -em toll free and ask yourself.

You know you've been collecting games too long.... (1)

AtariDatacenter (31657) | more than 9 years ago | (#9203962)

...when the first thing that comes to mind when you hear, "I, Robot" is Atari, and not Isaac Asimov. And here I thought it was a movie based off of the video game. D'oh! :)

"Based off of" or "a rape of?" (3, Insightful)

Valdrax (32670) | more than 9 years ago | (#9204171)

Don't worry -- it's not really a movie based off of a book either.

I swear. This is going to be a worse rape of a book than Starship Troopers. Take one wide-eyed, enthusiastic book about a future of living with robots and turn it into a Frankenstein/Terminator science horror movie with Will Smith once again somehow dragging racism into the plot like he did with Wild Wild West. I felt sick after seeing the trailer. Honestly, next time Hollywood licenses a SF/F book that I've enjoyed, I'm burning the studios down proactively.

If they made a shirt out of OLED... (2, Interesting)

AC-x (735297) | more than 9 years ago | (#9203965)

...then presumably the entire t-shirt could be a display, now that would be cool

It probably wouldn't be bright enough for Preditor style camouflage but it'd be pretty nifty to have an animated shirt anyway :)

Wow! (1)

TooMuchEspressoGuy (763203) | more than 9 years ago | (#9203989)

This could usher in a new era of people wearing... commercials..... in public.....

*sigh*

Can we please go back to a society where every new technology couldn't be perverted to the insatiable desires of the advertising industry?

Re:Wow! (0)

Anonymous Coward | more than 9 years ago | (#9204183)

aaaannd people aren't doing that with t-shirts ALREADY?

Is that a swoosh you're wearing or did you cut your chest shaving?

Re:Wow! (1)

Mr. Bad Example (31092) | more than 9 years ago | (#9204581)

> Can we please go back to a society where every new technology couldn't be perverted to the insatiable desires of the advertising industry?

Well, okay, if you insist...but being an australopithecine is gonna be really itchy.

Meh! (1)

WoodenRobot (726910) | more than 9 years ago | (#9204001)

"I think when you're looking for opportunities to stand out, the idea of someone who has got a T-shirt that's a monitor playing movie trailers is really cool," said Jeffrey Godsick, executive vp marketing at 20th Century Fox.

You're clearly biased. It's not cool. It's dorky. Really dorky.

"We were presented the technology a few weeks ago and instantly thought it would be great for a movie promotion opportunity. ... People at E3 stopped to watch the trailers because it's just so unique.

I'm SURE that's why they were watching the trailers, and not just because, according to this bit:

The two women who wore the video T-shirts as they walked around E3 drew crowds and TV news crews on hand to cover the gaming conference at the Los Angeles Convention Center.

Two women had the trailers playing on their chests... "Wow! Check out those, er, robots!"

I saw these at E3 (5, Informative)

Besjon (781468) | more than 9 years ago | (#9204012)

and was not impressed. They looked like cheap portable DVD players stuck up under a t-shirt with a rectangle cut out for the screen. I was embarrassed for the models having to wear something that bulky and stupid.

People didn't really crowd around to view the trailers, they mainly stopped for the novelty factor and to have a chance to stare at the women's chests. Nobody would have stopped if 1) the models were men because that would have been lame and 2) the models' didn't have large breasts and black t-shirts to help hide the ridiculous bulk of the units.

As soon as a couple people stopped to look, herd mentality took over and a small crowd was formed - especially since the models stood in the middle of busy and narrow intersections on the show floor. The crowds had very little to do with wanting to actually see the trailers.

I give them a few points for trying something different and being able to BS the Hollywood Reporter.

-)----- B

Re:I saw these at E3 (1)

eddnerd (624778) | more than 9 years ago | (#9204076)

I also saw the models. They were far from impressive. The shirt made the girls look pregnant. I could do just as good of a job, by cutting a hole in a tshirt and gluing my portable dvd player to my belly.

Old News (-1, Redundant)

Anonymous Coward | more than 9 years ago | (#9204013)

Saw this yesterday on Fark.com

This is Great News! (1)

njcoder (657816) | more than 9 years ago | (#9204041)

If I'm running AIM and it decides to play a video trailer with sound or if I go to a website with a full multimedia add... I get really annoyed.

If someone asshole has a video tshirt that annoys me, I at least have a target for my frustration :)

Ladies (0)

Kadagan AU (638260) | more than 9 years ago | (#9204099)

I decided to look around on E3's site for more info (maybe pictures?) on this. While looking, I found their merchandise site [ecompanystuff.com], and was excited to see they sell ladies! Boy was I disappointed when I clicked the link, and found it was just ladies apparel.

just another excuse (0)

Anonymous Coward | more than 9 years ago | (#9204123)

Thank God! I was running out of excuses when I get caught starring at womens boobs.

Loud Sucking Sound (0)

Anonymous Coward | more than 9 years ago | (#9204127)

Is it just me, or have all the "stories" on /. the last few days been... SUCKY?

Other, more cool technologies also showcased: (1)

MikeHunt69 (695265) | more than 9 years ago | (#9204276)

$50k Airscooter
Brainball - play pong with our brainwaves!
semi transparent cloak (seem to remember this on /. before)
Automatic vacuum cleaner
Asimo - Honda's newest robot
Power Assist Suit - think Aliens
Packbot - remote explosion detonation
Hy-Wire - GN's Hydrogen powered car
Moller Skycar - (video only - no working prototype exists)
Helios - solar powered lane.

I personally think the solar powered plane & the Hydrogen powered car are much more interesting than a TV on a t-shirt (direct link to pic here [sfgate.com] btw). Although alot of the stuff seems to have been on slashdot before.

Stoopid idea..... (1)

3fingers (759034) | more than 9 years ago | (#9204318)

Ranks up there with underwater hairdryer et al. Why put a tv on a t-shirt - why not just have a tv with crappy reception built on moving pistons/shocks so it is impossible to watch, and charge people loads for it. Are they going to come with mirrors to attach to your head so you can watch it??

Wheres the OLED (2, Interesting)

POPE Mad Mitch (73632) | more than 9 years ago | (#9204493)

Liquid Crystal Display !?

Not very practical is it, what we really want to see is the flexible OLED version of these, then you really can have a t-shirt with a builtin tv.

Photos? (1)

mbbac (568880) | more than 9 years ago | (#9204515)

Where are some photos or videos of this? There weren't any links in the article. Someone had to have captured it.
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