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247 comments

WTF (-1, Troll)

Anonymous Coward | more than 9 years ago | (#10568843)

Does anybody care? I for one don't.

Dear Limey Assholes (-1, Troll)

Anonymous Coward | more than 9 years ago | (#10568975)

http://www.guardian.co.uk/uselections2004/story/0, 13918,1329858,00.html [guardian.co.uk]

Have you not noticed that Americans don't give two shits what Europeans think of us? Each email someone gets from some arrogant Brit telling us why to NOT vote for George Bush is going to backfire, you stupid, yellow-toothed pansies ... I don't give a rat's ass if our election is going to have an effect on your worthless little life. I really don't. If you want to have a meaningful election in your crappy little island full of shitty food and yellow teeth, then maybe you should try not to sell your sovereignty out to Brussels and Berlin, dipshit. Oh, yeah - and brush your goddamned teeth, you filthy animals.

I [heart] Bee's Too (1, Funny)

Anonymous Coward | more than 9 years ago | (#10568849)

Huckabee's that is!

Re:I [heart] Bee's Too (4, Funny)

Rassleholic (591097) | more than 9 years ago | (#10568961)

Huckabee's that is!

Bah! No one can resist the power of Grizzlebee's. Not even Grandma!

/Cowabunga!

Uhh yeah (0, Insightful)

Anonymous Coward | more than 9 years ago | (#10568850)

It's just a marketing campain... whats the big deal?

Re:Uhh yeah (-1, Troll)

Anonymous Coward | more than 9 years ago | (#10568888)

I concur. Who gives a shit?

Of course, I also dont care about halo, halo 2, or anything remotly regarding it, so that probably has some influence in my complete lack of interest.

Re:Uhh yeah (5, Informative)

glenkim (412499) | more than 9 years ago | (#10568910)

it's a free alternative reality game that further fleshes out the halo universe. some people, such as myself, are really into the scifi story of halo. i recommend the first halo book, the fall of reach, as a starting point after playing halo.

Re:Uhh yeah (2, Insightful)

Anonymous Coward | more than 9 years ago | (#10568963)

Yeah, that really explains it.

Rather than making people jump through a bunch of stupid hoops to hear an mp3 clip, why not just put the audio drama thingy online in one single downloadable file and let us listen to it? This is just fucking dumb and people who get into it are idiots for falling for geurilla marketing bullshit.

Re:Uhh yeah (-1, Troll)

Anonymous Coward | more than 9 years ago | (#10569090)


This is just fucking dumb and people who get into it are idiots for falling for geurilla marketing bullshit.

Despite the spelling errors this has to be the most insightful comment that this thread will probably see.

Re:Uhh yeah (-1, Troll)

Anonymous Coward | more than 9 years ago | (#10569114)

Yeah, he spelled 'guerilla' as 'geurilla'. Lots of spelling errors there. Was that even really necessary to comment on?

Re:Uhh yeah (2, Insightful)

Destoo (530123) | more than 9 years ago | (#10569259)

Just don't buy the book and wait for the movie adaptation if that's your cup of tea.

A lot more people probably checked out the story seeing they might get involved in its unfolding.

--
I for one welcome our new alternate-reality "majestic"-type puzzle making overlords.
Then again, I've played Myst IV.

Re:Uhh yeah (2, Funny)

HyperChicken (794660) | more than 9 years ago | (#10568982)

some people, such as myself, are really into the scifi story of halo

Dude, get a temp job and move out of your parents basement.

Re:Uhh yeah (2, Interesting)

Anonymous Coward | more than 9 years ago | (#10568997)

It wasn't the first site in the genre.
It won't be the last [channel51.org] .

Re:Uhh yeah (0)

Anonymous Coward | more than 9 years ago | (#10569073)

What the hell is that supposed to be? Chupacabra?

Re:Uhh yeah (1)

ProfaneBaby (821276) | more than 9 years ago | (#10569097)

It wasn't the first site in the genre.
It won't be the last [channel51.org] .


No telling if that's supposed to be an ARG or not, but it certainly seems to be a promo site.

Re:Uhh yeah (-1, Troll)

Anonymous Coward | more than 9 years ago | (#10569005)

The sci-fi story of halo? What story? The story of a world in the shape of a ring where guys in different colored suits drive around shooting each other in little shallow green valleys? Dumb.

Do you also go to star trek conventions? I bet you like to go LARP, too. You're probably one of those dudes who throws wads of paper and shouts "THREE LIGHTENING THREE LIGHTENING THREE LIGHTENING"

Re:Uhh yeah (2, Funny)

Anonymous Coward | more than 9 years ago | (#10569041)

yeah, and I bet you read /. too! loser!!!

Re:Uhh yeah (1, Insightful)

garcia (6573) | more than 9 years ago | (#10568929)

Well, Slashdot has become a marketing website for a prominent MP3 player, a certain browser, and various OSs that are not made by Bill Gates. Does that stop people from coming here? No.

What it does do, though, is give us a place to bitch about it :)

Re:Uhh yeah (1)

crashfrog (126007) | more than 9 years ago | (#10569064)

... whats the big deal?

Think of it like a Rubik's Cube where the sides are, I dunno, corporate logos or something.

The fact that its delivering a marketing "payload" and making you aware of a brand doesn't change the fact that its a clever and engaging puzzle, at least to some people.

So its a kind of advertising. So what? Advertising makes people like us watch the Superbowl, which we'd never ever do otherwise. Just because something is advertising doesn't make it evil or not fun. Christ, lighten up.

Re:Uhh yeah (0)

Anonymous Coward | more than 9 years ago | (#10569136)

Not only is it a marketing campaign, but it's run by Microsoft. I guess Slashdot must be getting payola for their article submissions, now.

Re:Uhh yeah (1)

startled (144833) | more than 9 years ago | (#10569211)

It's a fun and innovative game.

If you like checking out new ideas on how to create a game played by a massive audience, give it a try-- it's really well done. Or if you just like really excellent radio drama, or figuring out brain teasers with a bunch of other people.

If you don't like any of that, it's not for you, in which case you could probably find something of more interest to you here [slashdot.org] .

Re:Uhh yeah (4, Insightful)

Auckerman (223266) | more than 9 years ago | (#10569282)

For those of you who don't understand this kind of marketing:

Two kinds of people will talk about it. First kind being those who "played" the game, with the second kind being everyone else going "wtf". In all cases, they will mention the game it advertises. Case in point, Slashdot just advertised Halo 2 for free, while pretending to be talking about something most people don't care about called "ILoveBees".

Best kind of advertising gets people talking about the product. It's easy to go from a conversation about "it's just a (dumb) market campaign" to "Halo 2, that's coming out?!". Same thing with the subservient chicken website.

Move on, nothing to see here.

So what. (-1, Troll)

Anonymous Coward | more than 9 years ago | (#10568853)

I remember seeing this site a long time ago. I looked at it again today. Big deal. It's just a crappy looking site with a bunch of completely randomly generated lines and paragraphs and content. What's the big fucking deal? I spent like two minutes on it both times and went away. *shrug*.

Totally fucking lame.

Re:So what. (0)

Anonymous Coward | more than 9 years ago | (#10568880)

How the fuck is that a troll?

Seriously, the site makes no sense. It's a bunch of pointless jibberish with a bunch of things like a table full of lines that say shit like

"AXON AXON AXON AXON AXON" an some stupid MP3 clips from things that make no sense. Rather than be a stupid fucking prick and labeling the post "troll", why don't you get off your pussy fucking ass and EXPLAIN WHAT THE FUCK IS THE BIG DEAL.

Re:So what. (1)

stanmann (602645) | more than 9 years ago | (#10568943)

Oddly enough the wired article explained everything, so while the site may be confusing, the FA is not so, RTFA.

Disclaimer: I know this is slashdot and Ring TFA is against the rules.

Re:So what. (0)

Anonymous Coward | more than 9 years ago | (#10568989)

Bullshit. The Wired article didn't explain a fucking thing. It said "this is an alternative reality game from Microsoft to promote Halo. It's a radio drama that is revealed in bits through calls to random payphones".

Like that means dick.

It still doesn't explain how you listen to it. How you find the phones. How you evne figure out what the fuck is going on with the site so you can participate (though by the looks of this gay ass thing, I hope nobody is dumb enough to want to give a fuck and waste their time with it). The Wired article is completely fucking empty.

Re:So what. (1)

kundor (757951) | more than 9 years ago | (#10569163)

It still doesn't explain how you listen to it. How you find the phones. How you evne figure out what the fuck is going on with the site so you can participate...

Did you ever consider that might be the point? Being clever enough to figure out what the heck is going on?

Not being a Halo player myself, I never attempted to, but some people enjoy solving puzzles.

Re:So what. (1)

stanmann (602645) | more than 9 years ago | (#10569192)

Exactly, SO let's break this down

alternate reality game= cryptic puzzle designed to overlap reality
Radio drama=audio book in 30 second snippets
Microsoft=Microsoft
Halo2= Sequel to Halo 1
Random payphones=identified by GPS co-ordinates derived from the cryptic puzzle

Re:So what. (0)

Anonymous Coward | more than 9 years ago | (#10568972)

It's a troll when you bitch about something before you RTFA!!! If you still don't get it after that, you're just stupid.

I was really let down by I LOVE BEES. (-1, Offtopic)

Anonymous Coward | more than 9 years ago | (#10568858)

Whoever made the website had no HTML skills whatsover. Trying to navigate that site was an exercise in futility, weird random text was everywhere. I also don't get what BEE'S have to do with a videogame. Maybe I just missed the point, but overall I'd have to give this stupid site a big THUMBS DOWN.

no bee overlords?? (5, Funny)

to be a troll (807210) | more than 9 years ago | (#10568863)

damn...and all this time i thought the bees were REALLY taking over...i guess another four more years of Bush is all we have to look forward to:(

Damn (4, Funny)

Anonymous Coward | more than 9 years ago | (#10568872)

So far I didn't have a chance to experience this great advertisement and now I hear it's going away. Life sucks.

Are Linkin Park trolls? (-1, Troll)

Anonymous Coward | more than 9 years ago | (#10568895)

Is it just me or do the lyrics to Linkin Park song Breaking The Habit sound like some dude who's addicted to trolling and wants to quit? Heh.

'Meme' (5, Insightful)

Anonymous Coward | more than 9 years ago | (#10568897)

Dude, I hate to tell you this - but 'meme' doesn't mean what you think it means.

People just like to say "meme" I think. Sounds deep.

Re:'Meme' (4, Funny)

Takeel (155086) | more than 9 years ago | (#10569127)

People just like to say "meme" I think. Sounds deep.

If by "people" you mean "lots of blogging weenies", then yes.

Why do people use the word 'meme' so often? (2, Insightful)

Anonymous Coward | more than 9 years ago | (#10568907)

The word 'meme' comes from some outdated bogus theory that the same ideas that drive genetic traits also drive ideas. While people would agree that there is superficial similarities, the ideas of memetics have largely been discredited for decades... only to have the word 'meme' resurrected by a bunch of "postmodern" pretentious weenies that seem to think that the word meme is hip.

Re:Why do people use the word 'meme' so often? (0)

Anonymous Coward | more than 9 years ago | (#10569026)

Amen my brother. And more importantly, it doesn't even mean what he thinks it does.

Re:Why do people use the word 'meme' so often? (0)

Anonymous Coward | more than 9 years ago | (#10569032)

Meme is to nerds what Paradigm is to Pointy Hairs.

Just some buzzword you can through around to sound intellectual.

Re:Why do people use the word 'meme' so often? (1, Informative)

Anonymous Coward | more than 9 years ago | (#10569105)

It's used in sociology often. It has Greek origin, and came much before the word "memetics". I think you have a narrow view of what the word means. Ironically, as you assert your own doctrine over its usage, you become the pretentious weenie.

Re:Why do people use the word 'meme' so often? (0)

Anonymous Coward | more than 9 years ago | (#10569228)

Why is it any more pretentious to criticise people who abuse the word 'meme' then it is to criticise people who insist on using the word 'utilize' instead of 'use'?

Oh thats right... meme is hip...

Re:Why do people use the word 'meme' so often? (5, Informative)

northstarlarry (587987) | more than 9 years ago | (#10569124)

Actually, the word "meme" was coined in 1988 by Richard Dawkins in his book The Selfish Gene. The study of memetics has only been around for about a decade and a half. A lot of smart people doubt the usefullness and the plausibility of the study, but since it is so new, it is vey hard to tell.

It's certainly true that the proponents of memetics have a hard time really sitting down and coming up with hard evidence of what they are talking about, but it's also true that doing that is extremely difficult, given the material (which is insubstantial and only really detectable second-hand) and the nature of the idea, which is probably close to sociology, but also straddles psychology and biology.

You have to admit, however, that, on its own, the idea of a "meme" -- an idea as a self-contained unit that makes its way around the culture -- is both fascinating and useful for description of some cultural phenomena.

Re:Why do people use the word 'meme' so often? (1)

Anonymous Coward | more than 9 years ago | (#10569312)

Perhaps, in the same way that "paradigm", "utilize" and other words are interesting to PHBs.

Re:Why do people use the word 'meme' so often? (4, Interesting)

erikharrison (633719) | more than 9 years ago | (#10569156)

I would say that memetics really is more like the Saphir-Worf hypothesis. In many ways discredited, but resurfacing in modified forms.

The way memetics claims ideas propagate bears at least a superficial similarity to the way ideas propagate on the internet - the bloggers and the webzines and even slashdot all parrot each other intentionally and unintentionally. Now, even in this context you can probably gripe about the use of the workd meme here. But stuff like "Perl is line noise" is very much a meme in that sense. It get's aped and parroted, and said by anonymous cowards trying to look like they know what they are talking about - a meme. "I don't know where this line noise meme started" is a reasonable statement.

Besides, meme is a good word. I'm happy to have it back, even with a slightly altered meaning.

Re:Why do people use the word 'meme' so often? (1)

gl4ss (559668) | more than 9 years ago | (#10569206)

because saying meme over and over again is a trendy meme..

or something.

Re:Why do people use the word 'meme' so often? (3, Funny)

uberdave (526529) | more than 9 years ago | (#10569218)

The Coward's just trying to start a "meme's don't exist" meme. Don't fall for it.

Re:Why do people use the word 'meme' so often? (2, Informative)

luxaeterna7 (204579) | more than 9 years ago | (#10569221)

Memetics was never a theory that the same ideas that drive genetic traits also drive ideas. The guy who coined the term, Richard Dawkins, has always maintained that a Meme is [i]analogous[/i] to a gene. Memetics is more of theory that evolutionary principles also drive culture like it does genetics. Memetics is merely a way to talk about cutural evolution in an analogy to biological evolution. It's neither bogus nor outdated.

More information here:
http://jom-emit.cfpm.org/overview.html

Re:Why do people use the word 'meme' so often? (1, Insightful)

Anonymous Coward | more than 9 years ago | (#10569240)

I hate to be all postmodern (gawd, you have NO idea how much I hate it), but the use of the word "meme" could be valid.

The primary reason is that words have no written-in-stone meaning. They mean what they're used to communicate. The origins of the word "meme" with memetic theory are a quaint dictionary footnote, much like the fact that terrific and horrific used to mean more-or-less the same thing. Now they don't. Things change.

So meme, as it is currently used, is an idea. Not an idea for anything tangible like how to build a better mousetrap, but more of a way of looking at or describing the world--a "this is how things work" or "this is the way we should look at concept X". Often, these memes (see, I used it!) are completely bogus, but people like them because they sound nice, appeal to some logical design, or validate the way people felt about things from the beginning. The meme is distinct from other ideas in its ability to spread so easily. In comparison, scientific ideas require evidence to convince. Religious ideas often require wars to convince. Memes just hop from person to person.

So I agree that the theory which coined the word meme was bogus. I also believe that most memes are pretty much bogus too. But I think there is a value in having the word. It's smaller than a paradigm, but bigger than a breadbox. You can use them in the predominant discourse about patriarchal hegemony. Well, I made that last bit up. I have to poke fun at postmodernists or I'll feel dirty from defending a word like "meme".

Re:Why do people use the word 'meme' so often? (0)

Anonymous Coward | more than 9 years ago | (#10569283)

Hrm, I always thought it was from the french for same. le même chose.

I just don't get it. (-1, Redundant)

Beardo the Bearded (321478) | more than 9 years ago | (#10568913)

Okay guys, I've seen this site mentioned on slashdot and fark, but I have absolutely no idea what in the world is going on with this website. Someone said tis' supposed to be alien hackers or something, but it still MAKES NO SENSE.

Can someone please explain WTF is going on with ilovebees? Thank you.

Re:I just don't get it. (0)

Anonymous Coward | more than 9 years ago | (#10568957)

Its a marketing campaign that has something to do with halo2 and az state. It was designed by aliens to create discussion and generate hype in your conversation that would not normally include bees and halo2. Not that it worked...Oh shit.

players are retarded (-1, Flamebait)

Anonymous Coward | more than 9 years ago | (#10568915)

"It was very odd and very cool," said a San Francisco player named Lenore, known among the game's players as hmrpita. "Because you've been getting recordings all this time, and it was quite different to speak with a voice actor. She was pretty good. I got really into it, probably too into it. I felt like the characters were real."

Wow. What a pathetic life this chick must lead. These people must also have nervous breakdowns when their favorite television shows are canceled.

So basically this site is a radio drama, distributed over telephones? So what? Like I'm going to figure out how to find a telephone and answer it at the right time and answer the right question on it - on a phone that's probably a thousand miles from anywhere I'm at, just to hear thirty seconds of some lame ass radio drama?

Screw that. These people need a life. Find a rubiks cube and have fun or something.

Re:players are retarded (1)

Minwee (522556) | more than 9 years ago | (#10568969)

Screw that. These people need a life. Find a rubiks cube and have fun or something.

How much time did you just spend reloading /. until a new story came up, reading the story and then responding to it?

Rubik's Cubes are in aisle seven, right between Barbie's Dream House and the new Apple Power-Etch-A-Sketch.

Re:players are retarded (-1, Flamebait)

CoffeeJedi (90936) | more than 9 years ago | (#10568978)

you know what? fuck you!
seriously, crawl into a hole and die, stop inventing theories about people who you don't even know
"what a pathetic life this chick must lead"
who are you to talk? to come on to a website and bitch and act high-and-mighty... you're just jealous that Pita got her name into Wired and you didn't

Re:players are retarded (4, Insightful)

Anonymous Coward | more than 9 years ago | (#10569089)

I'm not the one investing a significant portion of my precious life into AN ADVERTISEMENT and saying "oh, but the characters in the advertisement seem so real!".

This is like getting involved in the old Maxwell House serial commercials where that couple met and fell in lover over coffee over a number of years of commercials - and actually being attatched to them and shit. It's sad and pathetic and I'm really afraid of what is going to happen with MTV and other groups get ahold of this idea. We're going to have twelve year olds spending all of their school time day dreaming and playing on their cell phones, texting each other to try and figure out some Pepsi and Snickers candy bar alternative reality game.

Re:players are retarded (0)

Anonymous Coward | more than 9 years ago | (#10569197)

Haha, it's true capitalism is so alienating that people will eventually live their whole life in some hallucinated advertisement...

We had one shot at derailing this thing in 1917 but we blew it...

I guess having a Kobe Bryant Nike Air Jump Techno-Shoe(tm) stepping on a face for eternity is better than the boot Orwell imagined but still, it sucks...

phuck I wish I could post logged in... (0)

Anonymous Coward | more than 9 years ago | (#10569330)

"Imagine a hand stealthly taking money out of your pocket. For the rest of eternity!"

Re:players are retarded (0)

Anonymous Coward | more than 9 years ago | (#10569227)

God that drove me nuts when the replaced the guy with a different actor!

I almost gave up stalking the woman.

I Love Bees has been great (4, Interesting)

CoffeeJedi (90936) | more than 9 years ago | (#10568939)

Looks like I'm the only BeeKeeper to reply so far.
I just have to say that here's been no better thing with which to waste my time at work... sure its a marketing ploy i guess... but big deal. this ARG actually had characters that we cared about, and a very engaging branching/overlapping storyline, the threads of which are just coming together this week. It's also brought alot of people together as friends who probably never would interact in real life. Now if you'll excuse me... I have a payphone to answer.......

Offtopic: Why doesn't slashdot support proper HTML (-1, Offtopic)

Anonymous Coward | more than 9 years ago | (#10568958)

I'm tired of this site not rendering correctly. Does anyone know why slashdot won't update? Even HTML 4 would be a huge improvement.

WOW (4, Insightful)

seven5 (596044) | more than 9 years ago | (#10568987)

Now i know the ignorance level is at an all time high here at slashdot these days, but every single comment i just read full of it.

"i went to that dumb website when it started, and its dumb. Its still dumb now. This advertisement is Dumb. Sorry i missed out on all the DUMB"

While yes, it does amount to marketing, its way more than an advertisement. The sheer level of involvement in the people who produce an alternate reality game is enough to peak your interest. Try going to http://www.argn.com or http://www.unfiction.com and learning about what I Love Bees actually is and then bewilder us with your obsessive commentary.

Re:WOW (1, Insightful)

Anonymous Coward | more than 9 years ago | (#10569045)

The sheer level of involvement in the people who produce it is uninteresting. The sheer level of involvement in the people who play it is sad. Just think how much of your life you are wasting IN A FUCKING ADVERTISEMENT.

And if you're going to try to do "viral marketing", it should at least be something people can join in and participate in. As every person I know who has visisted the site will attest - it's pointless. You go to the site, look around for a minute, figure "I can't figure out what the fuck I'm supposed to do or what to click or what this shit is" and then go to some other site and never think about this lame crap again.

Re:WOW (4, Insightful)

garcia (6573) | more than 9 years ago | (#10569047)

Now i know the ignorance level is at an all time high here at slashdot these days, but every single comment i just read full of it.

"i went to that dumb website when it started, and its dumb. Its still dumb now. This advertisement is Dumb. Sorry i missed out on all the DUMB"


Now while I see what you are saying and I agree with you at least as far as everyone hating everything... I have to say that marketing schemes have been popping up everywhere trying to get people involved and it seriously reminds me that you need to watch A Christmas Story more than once during its Thanksgiving -> Christmas Eve runs...

"BE SURE TO DRINK YOUR OVALTINE"

Remember that in this day and age we have pay-for radio play so that songs get boosted on the charts, we have Jeep getting involved with Geocaching to spread little yellow pieces of marketing trash around, and payphones ringing across the country just so people get excited about a product.

How about you not get suckered in and you buy the product because it's superior not because the marketing gods have your brain by the balls.

Re:WOW (1)

Davorama (11731) | more than 9 years ago | (#10569235)

But in this case the marketing campaign has become part of the product. And appearantly, quite a few folks feeling that it's enhancing the quality of the game for them. It's all a little weird for me (What's with the name, anyway?) but I'm not sure I'd lump this into the same category as pay for play and secret decoder rings.

Re:WOW (3, Interesting)

garcia (6573) | more than 9 years ago | (#10569297)

I'm not sure I'd lump this into the same category as pay for play and secret decoder rings.

From what I remember of the Ovaltine thing was that they listened to a story for weeks, waited for their decoder ring, all for the final wrap up so that they could decode the all important message.

All it turned out to be was a lame marketing gimick for Ovaltine...

While the final storyline message might be different the principle remains the same. You listen and listen and listen, hooked on every word, and find out that in the end you have been just been duped into buying your Ovaltine just because you're a fan of something they pay for.

Re:WOW (1)

(SM) Spacemonkey (812689) | more than 9 years ago | (#10569204)

In the defense of the unwashed masses, I Love Bee can only work if its true meaning is obscured. The entire reward system is based on slowly getting new information. If everyone knew everything about it at the start it just wouldn't be fun. As I see it this is a big issue for these kind of reality games. Without Bungie using the format as a marketing tool, it would be even more obscure and less popular than now. Oh my. Did I just defend ignorance on slashdot?

I sorta like bees... (2, Insightful)

OzKFodrotski (822216) | more than 9 years ago | (#10568995)

I don't see why everyone is so up-in-arms about this thing. It was an alternative-reality advertising campaign for Halo 2. If you didn't get anything out of it, it probably wasn't for you. If you're a rampant conspiracy theorist like me, then you probably found it interesting. If you got into the story, answered some payphones, etc, then it was definitely meant for you.

If you followed it every instant of every day, forfeiting sleep, food, and work time for the purpose of tracking it, then it probably means you need to get a significant other. ;)

Re:I sorta like bees... (1)

sTalking_Goat (670565) | more than 9 years ago | (#10569098)

If you followed it every instant of every day, forfeiting sleep, food, and work time for the purpose of tracking it, then it probably means you need to get a significant other. ;)

as soon as I can save the $5000 [realdoll.com]

FirsOt post. (-1, Troll)

Anonymous Coward | more than 9 years ago | (#10569020)

Expul5ion of IPF won'Pt be standing

Useful Links (5, Informative)

(SM) Spacemonkey (812689) | more than 9 years ago | (#10569046)

It would appear, to my much surprise, that none of you have read the wired article. Basically I Love Bee is a game. But a game played out in real life. They provide clues, and you run around working the clues out for more clues. This happens in the real world, using phones and websites. This game was used by Bungie to promote their own game, which happens on your XBOX. Very simple concept, terribly obscured.
Anyway these links provide more information, and a community you play the game.
http://bees.netninja.com/ [netninja.com]
http://forums.unfiction.com/forums/ [unfiction.com]
They probably aren't ready for a slashdoting.

Pattern Recognition (0)

Anonymous Coward | more than 9 years ago | (#10569062)

So is this implementation just totally cribbed off William Gibson's _Pattern Recognition_ or not? Except for the cool part and the sappy emotional part, and it's just a sellout ad campaign from the very beginning and...

wait a minute. HUBERTUS BIGEND == BUNGIE BUSTED RH

Yes. This makes sense now; it is clear that Microsoft is going to move their new geek-influence against RedHat.

Very interesting (4, Interesting)

Omniscientist (806841) | more than 9 years ago | (#10569063)

It may be advertising but its using a creative medium...the internet and pay phones, whose GPS coords are provided. At a first glance tho, the www.ilovebees.com is a little archaic, couldn't find any GPS coords or anything, didn't really try tho.

Its very hard to make the connection between www.ilovebees.com and Halo 2 at first glance, and I never heard about it until this article. But of course then I saw the word "grenade" on the webpage...I mean c'mon whats more Halo than random grenades.

One thing tho is that I can't really see this being an effective advertising method...basically because your average joe will only labor through this webpage and decipher the secrets if they already are into Halo 2, so its more like they just wanted to provide some fun entertainment and background to the story.

huh (0)

Anonymous Coward | more than 9 years ago | (#10569068)

Is that I Love Bees site supposed to be some cool trendy cult thing?

Cause it just looks like all the other shitty websites I spend about 30 seconds at before saying WTF is this bullshit and leaving...

Re:huh (0)

Anonymous Coward | more than 9 years ago | (#10569110)

If you would spend 2 minutes to read the wired article, you would know what it was about, and probably even appreciate its unconventional method of advertising.

Soon, the GREAT CLEANSING will come! (0)

Anonymous Coward | more than 9 years ago | (#10569279)

I don't appreciate any form of advertising.

It's attempted mind control disguising itself as information.

Ah ha! (4, Interesting)

Your_Mom (94238) | more than 9 years ago | (#10569075)

I finally understand why so many people have been visiting my friend's website [yapl.org] from ilovebees related sites. (It's a website about locations of payphones).

We were scratching our heads on this one.

"..what exactly it is.." (1)

sakusha (441986) | more than 9 years ago | (#10569084)

Um, where in this article did it explain what is going on? Sure everyone knows it's a marketing tool. What's the story line so far? Sure I've seen the site, I don't have the time to play, doesn't anyone have a synopsis? Go ahead and give spoilers, it's almost over anyway.

Wiki explanation (5, Informative)

Xeo 024 (755161) | more than 9 years ago | (#10569099)

http://en.wikipedia.org/wiki/Halo_2 [click here [wikipedia.org] ]

The "Haunted Apiary" ARG

The website ilovebees.com (http://www.ilovebees.com) is currently being used as a publicity site for Halo 2, with the site being pointed to by adverts for the game during movie trailers. Ostensibly a site about bees, the server appears to have been taken over by some mysterious force, which is "counting down to something".

The frontpage has a counter counting down to July 27 (when it says "network throttling will erode"), August 10 (when "this medium will metastasize"), and August 24 (at 8:06 am, when it will be "wide awake and physical") - many think something big will happen related to Halo 2 on these dates. Other messages relating to the Halo story are hidden throughout the site. Now that the countdown has ended, a new era in the ILB saga has begun and November 9th is gonna be big.

This style of publicity is similar to that which surrounded the movie A.I. which featured a grand Alternate Reality Game. The Halo ARG has been dubbed The Haunted Apiary.

http://en.wikipedia.org/wiki/Halo_2 [click here [wikipedia.org] ]

huh? (0, Flamebait)

fadethepolice (689344) | more than 9 years ago | (#10569100)

If I REALLY loved bees my fire pokers, whips, collars, scourges, iron maidens, and regular maidens would all get soooo lonely.

oh well, time to get out the asbestos rubbers and rub my love juice all over those hives..

How I learned to stop worrying... (0)

Anonymous Coward | more than 9 years ago | (#10569146)

and love the bee.

And on another note... Why have there been so many posts about Halo? Red and Blue, bees, Halo 2... there are other things happening like all those dead mobsters they found burried in cement. Half-Life 2 is gold! What's going to happen to Virgin Galactic with this Rebel Billionaire crap on TV?! etc. etc.

Down with Halo and its slashdot conquering scheme!

Storyline Website Somewhere? (1)

RcktMan77 (621927) | more than 9 years ago | (#10569173)

I really don't have the time to participate in something like this, but the Halo 2 back-story would be interesting reading in itself. Is there a site that has collated all the work done so far, so that I could chronologically read through the clips/storyline for myself? Thanks, RcktMan77

I found it disappointing (4, Informative)

dirk (87083) | more than 9 years ago | (#10569189)

As a Cloudmaker (the group that participated in the AI game now known as The Beast) I was disappointed by the I Love Bees "game". While the story was certainly interesting, and that is what kept me in it for as long as I was, the game aspect seemed to be sorely lacking. Almost everything was taking bits of text or audio that was given to people then figuring out how to assemble them so that they make sense. It was less of a game, and more of a story that the reader had to assemble from parts. Sure, those parts were scattered around through different readers, but there really wasn't much of a challenge. A large part of the draw of The Beast for me was the actual puzzle aspect. Figuring out what answers Eliza wanted. Having to take chess moves, enter them into a chess program to find the best counter-move, and then have that be the password. Puzzles that forced huge amounts of people to brainstorm together to come up with the answers.

I Love Bees may be a good marketing tool. And it may be a good story. But it failed as a game for me.

uh...yeeeah..hurricane... (1)

flynns (639641) | more than 9 years ago | (#10569333)

Some people have driven hours to take part, and one player even braved Florida's Hurricane Ivan to answer a call at a pay phone that was destroyed shortly afterward.

"Dude," said Puppetmaster 2, "it's a hurricane. Put the phone down."
[from TFA]

As a resident of Northwest Florida (I stayed through the storm), I would actually ENCOURAGE idiots like this. "It's a fucking HURRICANE. Go play VR games!!!" ...do they give out assists for Darwin Awards?
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