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U2 iPod: Any Color You Want, As Long As It's Black

timothy posted more than 9 years ago | from the fascists dept.

Music 489

dave writes "Forbes is carrying the story that U2 and Apple will be releasing a custom black iPod that comes preloaded with the band's new album as well as portions of the band's 25-year back catalog. The custom iPod will be made available the same week as the new album, which is slated for release in the U.S. November 23rd. The article also talks about the larger deal which included the advertisement for iPod/iTunes and exclusive rights for iTunes to sell the album online for the first few weeks of release." skyshock21 adds a link to this article in Revolution Magazine.

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489 comments

Black Ipod? (5, Funny)

SoTuA (683507) | more than 9 years ago | (#10579124)

Yay! No more white "mug me please" apparel!

It comes with U2 preloaded? uughhhhh...

Re:Black Ipod? (5, Funny)

Trigun (685027) | more than 9 years ago | (#10579221)

Is it bigger than the white iPod?
That's what I hear, anyway.

Re:Black Ipod? (2, Funny)

Anonymous Coward | more than 9 years ago | (#10579334)

more importantly, it's how you use it.

This will be handy (5, Funny)

Anonymous Coward | more than 9 years ago | (#10579125)

For pirating U2's next CD before it's official release!

Colors (5, Funny)

DoorFrame (22108) | more than 9 years ago | (#10579132)

I see a red ipod and I want it painted black...

if only.. (2, Insightful)

Artie_Effim (700781) | more than 9 years ago | (#10579138)

gawd, this would rock, that is if U2 didn't suck after they made Johsua Tree.

Re:if only.. (1, Insightful)

Anonymous Coward | more than 9 years ago | (#10579145)

Gee, too bad their best work came *after* the Joshua Tree.

Re:if only.. (0)

Anonymous Coward | more than 9 years ago | (#10579188)

You mean the one song they wrote and just modify slightly over and over again to fit the current pop craze? U2 is pulling an REM. Let's get away from what made us popular, become overly political, and alienate all of our fans.

Re:if only.. (1, Insightful)

Anonymous Coward | more than 9 years ago | (#10579203)

Their best work FOR ME TO POOP ON came *after* Joshua Tree.

Re:if only.. (1)

ajayvb (657479) | more than 9 years ago | (#10579238)

I don't know about the rest of slashdot, but I love almost all of U2's work. They've definitely evolved as a band, and they're still relevant as songwriters and musicians. Maybe advocating "Peace on Earth" or Aung San Suu Kyi (Ref: "Walk On") isn't as 'relevant' as bashing the *AA on /. They're savvy as marketers. That shouldn't take away from the fact that they are great musicians.
Oh, and I love their new single.

Finally! (3, Insightful)

conner_bw (120497) | more than 9 years ago | (#10579143)

Wow a $300 rock album. Finally technology has caught up with consumer demands! ...and we demand stupidity.

On another tangent, will the next U2 album be so terrible that they need to latch on to the iPod in order to get an image boost as "still relevant"? Sunday bloody sunday, who benefits here?

Re:Finally! (2, Interesting)

LemonFire (514342) | more than 9 years ago | (#10579182)

I'm just waiting for iPods to come out with album covers on them as well (like cell phone covers). I'm sure it will happen.

-- Press the "any" key to play this SIG

A $300 rock (2, Funny)

Anonymous Coward | more than 9 years ago | (#10579187)

"Wow a $300 rock album"

and when the battery dies, it becomes a $300 rock.

Re:A $300 rock (0)

Anonymous Coward | more than 9 years ago | (#10579223)

And when that happens, you just do the same thing you'd do with any other mp3 player: change the battery. [google.com]

Not like any other Mp3 player (0)

Anonymous Coward | more than 9 years ago | (#10579301)

With my other mp3 players, I slide open the hatch and replace the battery. No screwdriver involved, no risk of destroying the machine either.

Remember that Popular Science article by the guy showing how easy it was to replace the battery in the iPod. He even described all the tools and techniques. You almost miss it at the end when he mentions that it never came on agian. The operation was a success but the patient died.

Re:Finally! (1)

garcia (6573) | more than 9 years ago | (#10579246)

You know, I'm not a fan of the continual ads about the iPod on Slashdot but that's another story.

On another tangent, will the next U2 album be so terrible that they need to latch on to the iPod in order to get an image boost as "still relevant"?

Actually the new album, from what I have heard of it, doesn't really sound like your typical U2 pop rock stuff. Some of it is actually decent and some of it is absolute shit. But I suppose that I'm more tuned in to their older shit and don't really care for the turn they have taken with this album (again, what I have heard from it at least).

Re:Finally! (2, Funny)

Anonymous Coward | more than 9 years ago | (#10579274)

It must be hard for Bono to decide whether he is a corporate rock stooge or an Apple-using rebel. Thank god U2's music hasn't been compromised.

Black now, full spectrum next (4, Interesting)

slimak (593319) | more than 9 years ago | (#10579151)

Does this mean that we may be able to get serveral colors in the near future? Blue iPod? OR, will other Apple products ship in black? Something about a shiny black iBook seems cool to me.

Re:Black now, full spectrum next (3, Funny)

tanguyr (468371) | more than 9 years ago | (#10579178)

Something about a shiny black iBook seems cool to me.
paint. not just for sniffing anymore.

Re:Black now, full spectrum next (1)

fafaforza (248976) | more than 9 years ago | (#10579271)

For some reason I kept seeing screenshots or rendered images of a black iPod with red backlighting on the buttons. It was around the release of the latest iPods. I'm sure the image was edited but it looked pretty cool.

Do exclusive marketing things work? (5, Interesting)

indros13 (531405) | more than 9 years ago | (#10579153)

I think it's a neat kind of promo, but what about the black-loving non-U2 fan? Will the price be higher?

Also, any word on how successful these kinds of exclusive marketing deals are? I've noticed that Best Buy does a number of these exclusive marketing tricks. Any evidence to suggest that they actually work? (i.e. substantially boost sales, brand loyalty, etc)

Re:Do exclusive marketing things work? (5, Funny)

Waffle Iron (339739) | more than 9 years ago | (#10579211)

I think it's a neat kind of promo, but what about the black-loving non-U2 fan? Will the price be higher?

Probably only about $3.49 higher [krylon.com].

Re:Do exclusive marketing things work? (0, Troll)

crabpeople (720852) | more than 9 years ago | (#10579224)

"but what about the black-loving non-U2 fan? Will the price be higher?"

1. buy black ipod with u2's new cd preloaded
2. delete u2's new cd
3. punch yourself in face for racing to post so quickly and therefore avoiding the step of THINKING

Re:Do exclusive marketing things work? (4, Insightful)

meme_police (645420) | more than 9 years ago | (#10579408)

Unless you know the price of the U2 Edition perhaps you should do #3? What part of "Will the price be higher?" do you not understand?

I refuse to call it black (5, Funny)

whoda (569082) | more than 9 years ago | (#10579156)

So, where can I pick up one of these African-American IPods anyway?

Re:I refuse to call it black (1)

papasui (567265) | more than 9 years ago | (#10579316)

Believe that would be black Irish.

Re:I refuse to call it black (0)

Anonymous Coward | more than 9 years ago | (#10579422)

You mean African-American Irish

Re:I refuse to call it black (5, Funny)

Anonymous Coward | more than 9 years ago | (#10579431)

I believe the term is 'ipod of color', you insensitive clod!

It had to be said... (5, Funny)

afish40 (774995) | more than 9 years ago | (#10579158)

"It's like, how much more black could this be? and the answer is... none. None more black."

U2: Of course it only comes in black... (1, Funny)

Tackhead (54550) | more than 9 years ago | (#10579160)

..but the Estate of Francis Gary Powers wants royalties!

Any color you want (4, Informative)

mikeylebeau (68519) | more than 9 years ago | (#10579162)

You could also get your iPod colored however you want from ColorWare [colorwarepc.com].. or buy one pre-colored from them direct. Looks pretty cool.

Re:Any color you want (0)

Anonymous Coward | more than 9 years ago | (#10579306)

Wow. $50-65 on top of an already expensive mp3 player... Bet they don't get too many sales...

Not that they don't look awesome, but damn is that expensive.

Re:Any color you want (1)

pknoll (215959) | more than 9 years ago | (#10579344)

You could also get your iPod colored however you want from ColorWare. or buy one pre-colored from them direct. Looks pretty cool.

Yeah, but they paint the click wheel, too. That... seems wrong. I'd love to see one done that leaves the wheel itself grey; just the white parts done in black.

This thing is really cool. (2, Funny)

Anonymous Coward | more than 9 years ago | (#10579163)

The black letters on black background display might be a little tough to read, but it might count as one of the first real monochrome (mono = one) displays. I like the black play/FF/etc arrows printed on the black case, too.

Downhill battle... (5, Interesting)

inkdesign (7389) | more than 9 years ago | (#10579173)

"U2 and Interscope will split a standard royalty for each song downloaded (about $0.60 per download), plus an upfront licensing fee."

Good to know SOMEBODY is getting something approaching a (more) fair cut of online royalties...

Re:Downhill battle... (5, Interesting)

pknoll (215959) | more than 9 years ago | (#10579387)

Good to know SOMEBODY is getting something approaching a (more) fair cut of online royalties...

This is what it will take, I think. A big-name band like U2 or Pearl Jam, maybe REM, saying "screw the system, we're going straight to digital".

Once it's shown that the electronic distribution model can work - and it may take a big name to try it and see - others will follow suit.

Another marketing tactic (5, Interesting)

fembots (753724) | more than 9 years ago | (#10579180)

Are we seeing a new marketing tactic in the horizon?

Eg Buy a DVD Recorder with LOTR extendeder version preloaded? Or TiVo with 10 seasons of Friends?

Oh! It'll be fun if iPod's preloading Beatles songs...

Re:Another marketing tactic (1)

BlueCodeWarrior (638065) | more than 9 years ago | (#10579262)

Considering the Beatles won't let their music out in a digital format...I think not.

Re:Another marketing tactic (1, Funny)

Anonymous Coward | more than 9 years ago | (#10579340)

There are no Beatle's CDs? Or are they all on analog CDs, like Laserdisc?

Re:Another marketing tactic (2, Interesting)

Proteus (1926) | more than 9 years ago | (#10579388)

the Beatles won't let their music out in a digital format
Funny, I own several Beatles albums on CD. Last I checked, CDDA stands for Compact Disc Digital Audio and is, as the name implies, a digital format.

Or perhaps you meant that the Beatles won't allow their songs to be sold in a compressed, lossy, digital format?

This seems quite appropriate. (1, Insightful)

Anonymous Coward | more than 9 years ago | (#10579181)

I have read that the MP3 player market will be larger than the music content industry both in terms of revenues and profits within the next four years.
So, the obvious trend would be for the player manufacturers to work directly with the bands and eliminate the conventional content industry.
But may the gods help us if Apple likes U2.

Note to p2p users (4, Funny)

dougnaka (631080) | more than 9 years ago | (#10579192)

Please note that you are NOT allowed to distribute this file online during its iTunes exclusive rights phase.

On a semi related note... (5, Interesting)

IronMagnus (777535) | more than 9 years ago | (#10579193)

Instead of mac apple and beatles apple fighting.. why don't they team up and sell a version of the white ipod with an apple graphic on the wheel thats pre-loaded with the beatles' white album.. the marketing writes itself.

Beatles Lawsuit? (5, Interesting)

the pickle (261584) | more than 9 years ago | (#10579197)

As noted yesterday [appleturns.com] on As the Apple Turns [appleturns.com], this could have some ramifications for the lawsuit, as Apple Computer is going to be shipping physical media with pre-recorded songs on it. The argument up to this point was that Apple Computer had never shipped any physical media containing songs (Barenaked Ladies music videos on the Mac OS 8+ system CDs notwithstanding), and thus wasn't in violation of the previous agreement with Apple Records.

I'm curious to see what the Beatles'/Apple Records' lawyers will say about this.

p

Re:Beatles Lawsuit? (5, Insightful)

djh101010 (656795) | more than 9 years ago | (#10579255)

I'm curious to see what the Beatles'/Apple Records' lawyers will say about this.

Well, Apple Computers has continued to do what they agreed not to do, time after time, and continues to give money to Apple Corps, LTD because of it. All I can figure is that it's considered a "cost of doing business" and is factored in already. I can't personally see why U2 of all groups would be what they'd do this with - why not work _with_ The Beatles and release an iPod with the Beatles catalog on it? Now _that_, I would buy, and pay a premium for even (since I own the whole thing in several formats already). Hell, the Beatles collectors would probably buy a ton of these, leave 'em unopened, and so on. What better than a sale with no support costs post-sale? Seems like a natural to me...

Re:Beatles Lawsuit? (1)

the pickle (261584) | more than 9 years ago | (#10579327)

Screw working with them. Just friggin' buy the entire Beatles catalog! They have more than enough money for it...and they could guarantee iTMS was the only online store ever to have Beatles material. They could do whatever they wanted with special collector's edition Beatles iPods, too. (Which, by the way, I think is a great idea.)

p

Re:Beatles Lawsuit? (1)

PunkPig (738544) | more than 9 years ago | (#10579284)

The 1st Gen Dual USB iBook that I purchased a few years ago had about 600 MB of mp3s on it. Does that count as physical media?

Re:Beatles Lawsuit? (0, Redundant)

jpetts (208163) | more than 9 years ago | (#10579303)

Apple Computer actually seems to have a sense of humour about these things: sosumi [wikipedia.org]

Re:Beatles Lawsuit? (3, Interesting)

iphayd (170761) | more than 9 years ago | (#10579342)

Actually, that is completely false. When iTunes first came out, Apple shipped all consumer Macs with a variety of songs in a "iTunes Sampler". This was prior to the iTMS.

International availability? (1)

plj (673710) | more than 9 years ago | (#10579209)

Too bad this will probably be an U.S. only -deal. I couldn't care less about U2, but I've considered to finally buy an iPod next month, and my metal-weighted music library would deserve black covers around it. ;)

How Much of the Catalog? (5, Insightful)

Mad Martigan (166976) | more than 9 years ago | (#10579210)

black iPod that comes preloaded with the band's new album as well as portions of the band's 25-year back catalo

Sure, it's cool that the iPod is black (although, I can't seem to find any pictures of said iPod. I'd love to see what it looks like), but I think the real question is how much of the band's catalog is preloaded onto it? If you are a U2 fan, and the device contains, say, even 50% of the catalog, that's pretty significant value added. Of course, if you're a U2 fan, you probably own those albums anyway, so maybe not.

Still, I guess it's a nice marketing gimmick by Apple. Exclusive rights to seel the music (online, and for a little while at least), some ads out of a pretty popular group, and a million trillion news outlets covering the story and producing even more press. Kudos, Apple.

Hopefully they turn off the Auto-Sync function... (1, Insightful)

Anonymous Coward | more than 9 years ago | (#10579214)

...or there will be some unhappy folks who synchronize their library (and blow away the new album).

Re:Hopefully they turn off the Auto-Sync function. (1)

phalse phace (454635) | more than 9 years ago | (#10579391)

I was thinking the exact same thing. I'm thinking that Apple will either:

1) Include a gift certificate inside each U2 iPod box to download the songs,

2) Put the songs on the iPod so that they can only be accessed when as a harddrive to give you a chance to copy them to your computers HDD,

3) Put the songs on a CD/DVD and put that in the box (I think this would be the least likely since it would then cause further problems with Apple Corps.)

4) Include a mail-in coupon to get the songs on CD/DVD.

U2 live (1)

RealProgrammer (723725) | more than 9 years ago | (#10579232)

I saw them circa 1980. I brought a girl, hoping to impress her. U2 brought their full stadium sound gear. Trouble was, it was a 4,500 seat auditorium.

I've noticed that as a trend over the years: bands don't tune their sound to the venue very well. The sound guys usually wear headphones, to zero in on this track or that, and don't bother with just how loud the overall band is after the initial sound check.

The overvolume of the show pretty much ruined me on U2 after that. All I could think of when I heard their songs for years was that, uh, rather disappointing evening.

Re:U2 live (0)

Anonymous Coward | more than 9 years ago | (#10579372)

I saw them circa 1980. I brought a girl, hoping to impress her.

Who are you trying to kid?

Bono's a moron (5, Funny)

goldspider (445116) | more than 9 years ago | (#10579243)

Ya'll see that commercial with him pimping the iPod? He counts "Uno... Dos... Tres... Catorce" in Spanish. Now I may not be the most educated man on Earth, but I know sure as shit that fourteen does NOT come after three!!

Re:Bono's a moron (3, Funny)

Anonymous Coward | more than 9 years ago | (#10579323)

No, it does.

Re:Bono's a moron (2, Funny)

Lord_Slepnir (585350) | more than 9 years ago | (#10579411)

He works for the music industry. Therefore, his count is accurate if he was counting 6gb iPods for the first three, and a 60gb iPod for the fourth.

U2 References (4, Funny)

Eberlin (570874) | more than 9 years ago | (#10579248)

My Karma's bound to take a beating for this but oh well...

This portable mp3 player seems nice and I've been shopping around for a while but I still haven't found what I'm looking for.

Does it have additional GPS functionality in case I get lost where the streets have no name?

They initially went with Rio but with the faulty hard-drives, the "Rio Lemon" just wasn't going to be popular.

They were also pitched a deal with Microsoft but Bono didn't like the idea of Ballmer dancing to Mysterious Ways...and Hold Me Thrill Me Kiss Me Kill Me for that matter.

I heard the new black ipod is nature-proof and can be used even in places of high elevation.

Asked if the band actually uses the product, Bono admitted that both he and The Edge owned One...but they're not the same.

An all-U2 iPod? (2, Funny)

The Ultimate Fartkno (756456) | more than 9 years ago | (#10579251)

BOY! I sure want ONE of those! I wonder if the headphone WIRE is colored - if not, I'll have to PAINT IT BLACK. If I had a black iPod I'd sure take PRIDE in it. I wonder if it comes in 40 gig? Y'know, I got a white iPod once and it was a LEMON. Now that I think about it, I guess an iPod isn't really what I want. Great... I STILL HAVEN'T FOUND WHAT I'M LOOKING FOR.

(Go ahead. Mod me down. I'll still laugh at it... WITH OR WITHOUT YOU!)

advertisement of death (1)

petwalrus (645792) | more than 9 years ago | (#10579261)

Nothing quite as nice as when you start reading the page THIS GIANT WHITE BOX COVERS YOUR ENTIRE SCREEN... making you think to yourself, "WTF?!"... only then a second later you can see some lame advertisement for something getting loaded.

Can't wait to see what they think of next!
...At least there wasn't sound. :)

Lacking features (0, Troll)

Thunderstruck (210399) | more than 9 years ago | (#10579266)

This is a neat gadget, but it lacks a few things like touchscreen & a built in cell-phone... maybe 802.11 so I can swap tunes from my HDD more easily... in short:

I STILL HAVEN'T FOUND WHAT I'M LOOKING FOR.

None more black...sabbath. (0, Offtopic)

mcmonkey (96054) | more than 9 years ago | (#10579273)

Completely OT, but I was just thinking, how great is 'Iron Man'

He was turned to steel
In the great magnetic field
Where he traveled time
For the future of mankind

Remember the HP Blue iPod? (1)

CdBee (742846) | more than 9 years ago | (#10579275)

This isn't the first time someone's announced an iPod in non-standard colours.. nothing came of it last time around!

I don't believe Apple want to issue iPods which aren't in the standard colours as it breaks the consistency of their product line. Black iPods? I'll believe it when I see it.

Re:Remember the HP Blue iPod? (0)

Anonymous Coward | more than 9 years ago | (#10579384)

You realize that they have an entire line of iPods in color, right?

backup the songs? (5, Interesting)

MCS (202073) | more than 9 years ago | (#10579276)

Lets say I bought this new ipod, and I had to format it for some reason.

Now will I be able to get the preshipped songs back on it? Will I be able to transfer them off the Ipod (or install CD) to make a copy for my (fair) use?

This is the Million Dollar Question (1)

mykepredko (40154) | more than 9 years ago | (#10579419)

Personally, I think this is more important than the colour and what songs are pre-loaded and is really the topic that should be discussed here.

I don't have an iPod, but my iRiver will not let me download MP3s (I can delete 'em tho), but this is not an issue because it assumes that if I uploaded the files, I have them somewhere else. How does the standard iPod handle this issue?

Along with this, what will the quality of the MP3s be? Will they be sampled at the highest possible bit rate (ideally have a CD image on the iPod's hard drive) or at the minimum to save space and minimize the likely hood of pirating the recordings?

Maybe a better question is, who is driving this promotion? If it's the band, will they be pushing for the consumer to get the best deal or if it's an RIAA weasel, will they try to give the absolute minimum (and even try to get the consumer to shell out for the CD as well)?

myke

Why only portions of their back catalog? (1)

British (51765) | more than 9 years ago | (#10579302)

If a band is gonna tie itself to a marketing campaign, you might as well give them the whole kit & kaboodle.

That would entail:

all albums. Yeah, all of them.
B-sides. Ie stuff not on the albums/cds/compilations
outtakes/demos - Get the really-hard-to-find U2 audio. You know, those tracks you have to buy the whole box set to get, and it's usually just 1 or 2 tunes + all the tunes you had before?

If you're gonna go, go all out. Put some tracks that might not sell well by itself, but would be a great addition to an iPod for fans, or would-be fans.

So they aren't full sellouts (1)

MCS (202073) | more than 9 years ago | (#10579311)

I saw the new IPod commercial on the weekend with a shiluotted(SP) playing 'Vertigo' in it. I guess I'm going to have to take back my comment about witnessing a new low -- song rights sold before the album was commercially availble.

Not really "custom" (4, Insightful)

Dirtside (91468) | more than 9 years ago | (#10579353)

Maybe this is just nitpicking, but the word "custom" usually means "built to custom specifications for a particular customer." Customer. This is really just a special promotional edition iPod that is being mass-produced. Kind of misleading to call it "custom."

Halloween Election Phone Chain 2004 (-1, Offtopic)

Anonymous Coward | more than 9 years ago | (#10579402)

>>>> > *** Halloween Election Phone Chain 2004 ***
> >
> > Write this on your calendar!
> >
> > It's simple. Starting on October 31st, 2004, call five
> > random phone numbers and ask them if they will be voting.
> > DO NOT advocate a particular candidate, but just confirm
> > that they will be voting on Tuesday.
> >
> > Then, tell them that if this is the first call they've
> > received they should call five more random phone numbers
> > and do the same thing.
> >
> > The growth in calls will be exponential. For maximum
> > effect, pick random 10-digit phone numbers of the form
> > 1-AAA-XXX-XXXX where the first AAA is a known valid
> > area code. Look in your phone book or search for
> > "US area code list" online. Try to avoid calling Canadians
> > and Mexians. If only one person starts this, an average
> > of 1.25 recipients continues the chain, and it takes five
> > minutes to make a phone call, then after 12 hours the
> > phone chain could reach 90 billion people. Trick or treat!
> >
> > Forward this to five friends if you agree. Please trim
> > forwarding garbage if you can so it is readable.

iPod and music piracy... (2, Interesting)

Se7enLC (714730) | more than 9 years ago | (#10579403)

Apple will soon be coming out with a 60gb iPod. Next logical step, right? Consider this: - 60GB is approximately 12,000 songs, if songs average 5MB each. - Assuming each song is purchased either from a CD or from the iTunes store, the average cost/track is around $1 Conclusions: A). Apple must believe that there is a sizable market of people who are likey to spend $12,000 on music that want a single device to hold it all or B). Apple realized that a hefty amount of their iPod market steals music and doesn't care, so long as they get profit from the stolen-music business in addition to the profits made from the music that still gets purchased from the iTunes store.

Unfair Trade practice? (0)

jhoegl (638955) | more than 9 years ago | (#10579406)

Isnt exclusive selling or limiting the selling of a product to one company/outlet known as unfair trade practices?

Earbuds (2, Interesting)

FiReaNGeL (312636) | more than 9 years ago | (#10579409)

I wonder if the earbuds (and cord) are black too. White cord/earbuds used to be a sign of 'rob me, I got an expansive Ipod in my pocket'. Many friends of mine changed the (excellent) earbuds that came with their Ipod for Sony's one for this particular reason.

As a side note, I just don't get the U2 sponsorship thing... what's next, pink Ipod with Britney preloaded?
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