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Why Did Adobe Buy Macromedia?

samzenpus posted more than 9 years ago | from the money-fixes-everything dept.

The Almighty Buck 563

option8 writes "According to John Dvorak the reasoning behind Adobe's recent (and to many, surprising) purchase of Macromedia for $3.4 billion is that Adobe was afraid Microsoft was going to do it first. An interesting look at the thinking and attitude of Adobe from someone who's been following them for a long time. From TFA: "So, mostly out of fear, Adobe buys its main competitor and now must shoehorn the company into its unfortunate not-invented-here corporate culture. (This aspect of Adobe is another story in itself.)""

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MS Paint (5, Funny)

fembots (753724) | more than 9 years ago | (#12299016)

Like the article said, Adobe was simply acting out of fear, uncetainty and doubt. Microsoft already has a competent flagship MS Paint, it doesn't need anything else.

And what about Gimp? Is it really not a threat to Adobe at all?

It'll be fun to watch if Microsoft hinted that it's looking at forking Gimp, Adobe will go nuts about that!

Re:MS Paint (1)

winkydink (650484) | more than 9 years ago | (#12299059)

Don't forget Frontpage ;)

Re:MS Paint (0)

Anonymous Coward | more than 9 years ago | (#12299163)

Don't forget Frontpage ;)

I wouldn't even put Frontpage on the same page as MS Paint. It's Word's evil twin. Bastard brother, if you will.

Re:MS Paint (-1, Redundant)

Anonymous Coward | more than 9 years ago | (#12299071)

And what about Gimp? Is it really not a threat to Adobe at all?

No. Not even Paint Shop Pro is.

Re:MS Paint (1)

NanoGator (522640) | more than 9 years ago | (#12299156)

"And what about Gimp? Is it really not a threat to Adobe at all?"

Heh. Can they really buy GIMP?

Re:MS Paint (4, Insightful)

Anonymous Coward | more than 9 years ago | (#12299191)

MS would never fork GIMP. That would require them embracing open source. While Adobe may be a threat to MS, open source is a far greater threat. By supporting GIMP MS would admit that open source software can be made to the same standard as proprietary software and that their TCO arguments are bullshit.

Not going to happen soon.

Re:MS Paint (3, Insightful)

nmb3000 (741169) | more than 9 years ago | (#12299298)

While Adobe may be a threat to MS

How? Microsoft and Adobe are not competitors. They offer products that are completely different. The only real competition at all is between Cold Fusion and ASP, but that's a brand new development and really is a non-issue.

Unless Adobe is going into operating systems and office software or Microsoft is going into graphics design the two companies have pretty close to zero overlap.

Re:MS Paint (0)

Anonymous Coward | more than 9 years ago | (#12299330)

Someone give this guy a sense of humor. Hey, did you notice the parent called Paint Microsoft's flagship? I mean, did he have to spell out the sarcasm for you?

(S-A-R-C-A-S-M, by the way).

Re:MS Paint (5, Insightful)

deranged unix nut (20524) | more than 9 years ago | (#12299260)

Take a look at the latest version of Digital Image by Microsoft...it is rapidly improving and is almost a competitor to the CS edition of Photoshop...almost.

Microsoft has also been trying to keep the "run hungry, everyone else is after you" mentality for a number of years...although I think the beancounters and frustrated managers are starting to take over. :)

Re:MS Paint (0)

Anonymous Coward | more than 9 years ago | (#12299301)

Wait, mod parent down, we all know about Microsoft Visio and others. Just because it is funny does not mean it is true.

Because only by joining forces (5, Funny)

Anonymous Coward | more than 9 years ago | (#12299018)

Can Flash and PDF kill the web. Muahahahahahahaha.

Re:Because only by joining forces (5, Interesting)

caryw (131578) | more than 9 years ago | (#12299082)

exactly anonymous coward.
I was going to write my take on it but a blogger by the name of Jesse Ezell has already put it very nicely. Here's the text of his blog entry [asp.net] :

My Thoughts on the Adobe-Macromedia Deal

It is pretty clear from the acquisition that Adobe is going to be making a major push into web media. They have tried a few times with tools like InDesign and LiveMotion to make some progress, but Macromedia has been extremely successful at fending off their attacks with Dreamweaver and Flash. As a result, Adobe has been able to rule the desktop publishing market and Macromedia has been able to rule the web content market. The mix of the two companies is going to make one hell of a powerful media creation beast. Ok, but that is the obvious stuff. Obviously anyone who buys out Macromedia wants Flash, because Flash is what Macromedia is all about. What else might this mean?

If you look at Macromedia's actions over the past year or so, it seemed pretty likely that they were looking for a buyer. They were gradually buying up smaller companies to add to their arsenal and make themselves more attractive to potential buyers. Choosing eHelp and Presedia as acquisitions tells me that perhaps Adobe is interested in making some moves into the super hot eLearning market. Right now, all Adobe really has going for them is PDF--which is a pretty darn valueble assest, but is really more suited for the web of the past than the web of the future. PDF was great when web pages were static, but web pages aren't static anymore and PDFs are boring these days. The next generation web is all about media, and that is where Flash comes into the picture. eHelp and Presedia were two companies in the front of the eLearning pack, and the timing of these two acquisitions is just too close to mean nothing. However, this also means that eHelp / Presedia customers are in for even more fun as their products all get jumbled up in yet another acquisition. Even Macromedia didn't continue to support all of eHelp's products...

For designers, this acquisition is definately a good thing. They get the best of both worlds as Macromedia and Adobe tag team anyone who attempts to challenge them. Developers, on the other hand, may not have it so lucky. What is to become of Cold Fusion? What about Flex? One of my long-standing complaints about Macromedia is that they don't understand developers. Surely this isn't going to be helped by Macromedia merging with an even more designer centric company. I definately trust the management at Adobe a bit more than Macromedia's management, but you can't help but realize that Adobe really doesn't have a lot of experience with developer centric software. Personally, I would have much rather seen Microsoft acquire Macromedia and give us some kick-ass next generation web tools, but they are too focused on Avalon and XAML right now, so we'll have to leave that to the Xamlon guys or get everyone running Avalon so we can deliver the stuff natively.

In any case, one thing is certain, watching this play out is going to be very interesting.
[end]
--
Fairfax Underground: Fairfax County chat and discussion forums, with an underground twist [fairfaxunderground.com]

Why not? (1)

FlyByPC (841016) | more than 9 years ago | (#12299019)

Buying everything in sight instead of innovating seems so popular these days...

Re:Why not? (0)

Tibor the Hun (143056) | more than 9 years ago | (#12299067)

I don't think it's a matter of innovation. Adobe would have been quite screwed if MS started giving out discounted or free copies of Macromedia away.

Sure, Macromedia suite doesn't replace CS (although in the future it might have), but it's another hurdle Adobe would have to jump over to get onto a user's desktop.

Re:Why not? (1)

compm375 (847701) | more than 9 years ago | (#12299240)

Exactly. Adobe just ruined Microsoft's plan of:
1. Buy Macromedia
2. Give away products
3. Bye bye Adobe
4. Raise prices
5. ???
6. Profit!

Re:Why not? (2, Insightful)

Anonymous Coward | more than 9 years ago | (#12299226)

I get sick of this continual insistence that all companies MUST innovate. Sure they will 'innovate' (if evolution can be called innovation) in the products that they already make. But if they want to make a quantum jump in capabilities or product line, what makes more sense? Investing a large amount of time and money into innovating, or buying a readymade product (and the associated developers etc).

When you go to school to study, say, software engineering, do you rely on text books and work from expert who have already accomplished a fair amount in the field, or do you decide to allocate 10 years of your life to re-thinking everything that has been already done?

Acquisitions and mergers are good from an innovation point of view as well. They give developers (within the company as well as without) new opportunities to truly innovate new features and products, based on a combined feature set. So instead of complaining about companies buying everything in sight, why don't you sit down and have a think about what opportunities the combination of PDF and Flash could bring, and what YOU can innovate?

--KN

Re:Why not? (1)

NanoGator (522640) | more than 9 years ago | (#12299329)

"Buying everything in sight instead of innovating seems so popular these days..."

This might be more interesting if virtually every update to Photoshop wasn't highly sought after.

They needed a marketing jingle? (5, Funny)

Anonymous Coward | more than 9 years ago | (#12299022)

To the tune of Yankee Doodle:

We bought a company out of fear and called in Macradobe!

I know that somebody can figure out more lyrics on this. It is 4/20 after all.

Re:They needed a marketing jingle? (1)

rbanffy (584143) | more than 9 years ago | (#12299051)

Macrobe, please

Re:They needed a marketing jingle? (-1, Flamebait)

Anonymous Coward | more than 9 years ago | (#12299204)

Personally, I'd like to see Adobe do something different with thier Macromedia purchase. You know, take it on a new angle. Something to shake up the product line that say 'Edgy' and 'Controversial'

Personally, I like "Blackromedia - Flash fo' a Brotha". What do you think? I'm sure it would be a hit with the focus groups.

Re:They needed a marketing jingle? (0)

Anonymous Coward | more than 9 years ago | (#12299159)

Adobe and I went down to Macromedia
afraid of Microsoooft,
There we saw the Flash and gagged
at the ugly mooovies

Macro-media,
keep it up
Macro-media,
you suck,

Macro-media got bought out,
and now Adobe's paaayying!

Re:They needed a marketing jingle? (5, Funny)

NanoGator (522640) | more than 9 years ago | (#12299193)

"We bought a company out of fear and called in Macradobe!"

Then mister Gates bought us both and told the gov to blow me!

Re:They needed a marketing jingle? (0)

Anonymous Coward | more than 9 years ago | (#12299211)

nice.

Re:They needed a marketing jingle? (1, Funny)

Anonymous Coward | more than 9 years ago | (#12299309)

I know that somebody can figure out more lyrics on this. It is 4/20 after all.
So what if it's Hitler's birthday? Are you asking people to finish your jingle with National Socialist propaganda? That's kind of weird.

Godwin? What's "Godwin" got to do with anything?

Does this mean that flash will full of DRM? (4, Insightful)

ekuns (695444) | more than 9 years ago | (#12299025)

That does seem to be what Adobe is doing to its full product line lately, adding all kinds of DRM. Hmm.

Re:Does this mean that flash will full of DRM? (3, Funny)

NanoGator (522640) | more than 9 years ago | (#12299062)

"That does seem to be what Adobe is doing to its full product line lately, adding all kinds of DRM. Hmm."

Why on Earth would DRM in flash movies bother you?

Re:Does this mean that flash will full of DRM? (1)

snuf23 (182335) | more than 9 years ago | (#12299121)

I believe GP is reffering to the product activation copy protection that Adobe has started putting in its products (i.e. Photoshop CS).

Re:Does this mean that flash will full of DRM? (0)

Anonymous Coward | more than 9 years ago | (#12299202)

Studio MX has product activation as well.

Re:Does this mean that flash will full of DRM? (1)

ekuns (695444) | more than 9 years ago | (#12299122)

Why on Earth would DRM in flash movies bother you?

Very good point! +1 Insightful and +1 Funny both.

Re:Does this mean that flash will full of DRM? (1)

mad.frog (525085) | more than 9 years ago | (#12299333)

Well, I'd say -1 Troll and -1 Flamebait both.

But sadly, I have no mod points today.

Re:Does this mean that flash will full of DRM? (1)

mblase (200735) | more than 9 years ago | (#12299365)

That does seem to be what Adobe is doing to its full product line lately, adding all kinds of DRM. Hmm.

I don't understand. Are you referring to the way Adobe allows watermarks and other identifiers to be added to content created in Photoshop et.al.? If so, how is this a problem? DRM isn't Instant Evil, as you seem to imply--and watermarks don't even qualify as DRM, more like a fingerprint so you can identify copies without actually stopping them from doing so.

Hmmm... (2, Insightful)

Bananatree3 (872975) | more than 9 years ago | (#12299032)

If Microsoft really want's Macromedia, they'll probably be more then happy to by Adobe, who bought Macromedia.

Re:Hmmm... (0, Funny)

Anonymous Coward | more than 9 years ago | (#12299099)

If Microsoft really want's Macromedia, they'll probably be more then happy to
by Adobe, who bought Macromedia.

To by Adobe?
To sit by Adobe?
to walk by Adobe?
to go by Adobe?
oh, wait, you mean to buy Adobe, as in purchase Adobe. That is what you meant, isn't it?

Re:Hmmm... (0)

Anonymous Coward | more than 9 years ago | (#12299249)

I'm still trying to figure out what "want's" is supposed to mean. "want us"? "want is"? I mean, it isn't even plural!

Re:Hmmm... (1)

NanoGator (522640) | more than 9 years ago | (#12299174)

"If Microsoft really want's Macromedia, they'll probably be more then happy to by Adobe, who bought Macromedia."

Uh, right. "Why buy one when you can buy both at only twice the price!" That's the kind of smart business moves that made Microsoft a multi-billion dollar company.

Re:Hmmm... (0)

Anonymous Coward | more than 9 years ago | (#12299326)

since when did a steam roller needed to be smart? MS makes billions and billions for the cost of pressing a cd. not because they make smart business decisions. the original MSN which was supposed to replace the internet for example? ignoring the internet then playing catch up + making illegal deals to force IE down peoples throats. yes illegal, not smart. The only smart decision they have ever made is the deal with IBM.

3 billion, 6 billion, 10 billion, it is an insignificant amount, they just need to push a few more cds that cost cents to produce, hell bill could purchase adobe for a hobby, then close it a year later if he got bored.

Re:Hmmm... (0)

Anonymous Coward | more than 9 years ago | (#12299363)

Who told the hipster 12 year old about /.? Which one of you was it, damnit?! 'Cause you seriously need to be hurt in a very public way.

Just a Rant (1, Insightful)

Flywheels of Fire (836557) | more than 9 years ago | (#12299040)

This Article is nothing but pure speculation.

Microsoft has enough monopoly issues [mithuro.com] of its own to worry about without buying the company that makes Flash.

The author makes a number of assertions without justifying them.

Next

Re:Just a Rant (1, Insightful)

Anonymous Coward | more than 9 years ago | (#12299079)

Just a speculation? This is all this guy does for god sakes. And hell, by posting to this thread we're just making it worse.

Yeah, that includes me.

Re:Just a Rant (3, Insightful)

Jerf (17166) | more than 9 years ago | (#12299138)

What speculation exactly are you referring to?

Because I get the idea from your message that you think the article speculates that Microsoft is talking about buying Flash. If so, you rather completely missed the point, in multiple ways, and your accusation of failing to justify non-existant assertions reflects poorly on you, not Dvorak.

Your message is so muddled that I can't make out what is being marked Insightful by the mods (which itself says it probably isn't terribly insightful) seeing as how there's no word about Microsoft planning purchasing Macromedia, unless it is the Slashthink Dvorak bashing getting the mod. In that case, I'd say sure, Dvorak has a crappy track record when it comes to predicting the future, but his explanation of this move makes as much sense as anything else I've seen; I've yet to see a coherent reason for this purchase, and I've seen several intelligent and informed people express confusion.

(Another possibility is that you somehow think that because you think that Microsoft can't possibly be interested in Macromedia, that Adobe can't possibly think that either, and that's not Insightful, that's just plain idiotic. Regardless, I can't find the "Insightful".)

Re:Just a Rant (0, Troll)

Flywheels of Fire (836557) | more than 9 years ago | (#12299246)

Assertion 1: [mithuro.com] The only difference is that with Adobe, nobody else is actually after the guitar. Adobe only thinks they are.
Justification: Not forthcoming

Assertion 2:Its paranoia stems from Microsoft.
Justification: Not forthcoming

Assertion 3:And apparently this paranoia permeates the corporate culture.
It's NOT apparent

Assertion 4:So, mostly out of fear, Adobe buys its main competitor and now must shoehorn the company into its unfortunate not-invented-here corporate culture. (This aspect of Adobe is another story in itself.)
Pray, I would like to here this other story

Assertion 5:But easily absorbing Macromedia is another story, especially since a lot of ill-will was generated by a lawsuit between them a few years ago.
Yeah it is another more interesting story that Dvorak's rant. But skills of even storytelling are beyond Dvorak.

Assertion 6:It's assumed that Adobe will redesign the interfaces of key Macromedia products to match its own and then discard most of the rest of Macromedia, much like the guitar in "Blow-Up."
Assumed only by Dvorak

Assertion 7:Was it worth $3.4 billion? I doubt it.
And I doubt Dvorak

Re:Just a Rant (1)

Bilestoad (60385) | more than 9 years ago | (#12299188)

Dvorak does nothing BUT baseless speculation. He's an idiot, but he does know what gets people reading his columns and taking notice of him - writing the craziest shit he can think up, that's what. Metcalfe (an original developer of ethernet at Xerox PARC) did the same with his "Open Sores" anti-Linux article. These guys feel irrelevance settling around them with the inevitability of old age, and are just fighting it whichever way they can.

Re:Just a Rant (0)

Anonymous Coward | more than 9 years ago | (#12299337)

yeah they suck, Bilestoad is so superior to them, look at all the articles we read from him/her/it they are such good quality, well researched, well written pieces.

Re:Just a Rant (1)

Urusai (865560) | more than 9 years ago | (#12299299)

Microsoft has monopoly issues? Only in Europe. Once Bush was elected it was a matter of when, not if, the charges were dropped. Heck, I'm surprised that he didn't reimburse them for their legal expenses.

Money (1, Insightful)

Immense (758487) | more than 9 years ago | (#12299046)

Adobe is going to try to corner the image market and then Google will buy them =-)

Consolidation, nothing more (4, Insightful)

Ars-Fartsica (166957) | more than 9 years ago | (#12299055)

This is just the software business maturing. There are no great expectations for this marriage, its just a strong player with a strong stock using it as currency to remove a competitor.

I can't entirely blame them. (4, Interesting)

Mustang Matt (133426) | more than 9 years ago | (#12299056)

Sure it was purchased on FUD but it's a very valid fear. It's not like they aren't getting anything out of the deal.

As much as I hate Adobe having a Monopoly, I'm not sure I'd like it more if they shared the market with Microsoft only to go the way of Corel in a few years.

Dvorak is a Crackpot (-1, Troll)

Anonymous Coward | more than 9 years ago | (#12299061)

His column is a usually fiction.

Hmm. (3, Interesting)

Dante Shamest (813622) | more than 9 years ago | (#12299068)

"So, mostly out of fear, Adobe buys its main competitor and now must shoehorn the company into its unfortunate not-invented-here corporate culture."

Microsoft could end up buying Adobe in the end if this merger doesn't work out as intended and profits/revenue fall because of management problems.

According to John Dvorak? (4, Insightful)

lakeland (218447) | more than 9 years ago | (#12299070)

John Dvorak may be more of a journalist than say Rob Enderle or Laura Didio, but the guy is a nutter. Have a look at his comments on the current iMac: "The design is hardly inspirational. In fact, if you put two headlamps on it and a metal sun visor over its "windshield," it would be reminiscent of a 1954 DeSoto." Or perhaps his opinion that Linux would die as soon as MS released a distro http://www.pcmag.com/article2/0,1759,1768170,00.as p [pcmag.com]

I would trust a random guy on slashdot much more than I'd trust Dvorak's insights...

Re:According to John Dvorak? (5, Funny)

Dante Shamest (813622) | more than 9 years ago | (#12299093)

I would trust a random guy on slashdot much more than I'd trust Dvorak's insights...

Trust John Dvorak.

- Random Slashdot Guy

Re:According to John Dvorak? (5, Funny)

ZeroOne42 (713052) | more than 9 years ago | (#12299351)

..but don't trust the random slashdot guy.

- Random Slashdot Guy

Re:According to John Dvorak? (0)

Anonymous Coward | more than 9 years ago | (#12299108)

You might have a point, but then again I trust you as much as John Dvorak..

Re:According to John Dvorak? (2, Funny)

brsmith4 (567390) | more than 9 years ago | (#12299128)

Wow, that guy's a fucking idiot. Its like listening to a 5 year old give his political opinion.

Re:According to John Dvorak? (0)

Anonymous Coward | more than 9 years ago | (#12299355)

a 5 year old political opinion will make more sense than any politician / adult political opinion. they don't have all the bullshit pumped into them yet.

Google micropayment system? (0)

Anonymous Coward | more than 9 years ago | (#12299142)

Why wont he write about a google micropayment system integrated with google desktop? Sort off like Millicent. Unobtrusive .. one click on an icon with no forms to fill out (cause the amount of money is small). It can be protected against fraud by reducing the max. transaction amoutn and limiting time between multiple transactions etc.

Actually Microsoft can pull this off too.

Also I like the idea of a Google "buy this song" thing coming up when you search for media on google. .. that'll be cool to buy TV shows off google .. cant they arrange something like napster to make it happen?

Re:According to John Dvorak? (1)

Joosy (787747) | more than 9 years ago | (#12299307)

... the guy is a nutter. Have a look at his comments on the current iMac: "The design is hardly inspirational. ..."

So he's a nut if he doesn't like the iMac design? Oh, wait, it must be a good design - it's won a bunch of "design awards." Snore ...

Dvorak is a stupid (3, Insightful)

Lemmingue (788112) | more than 9 years ago | (#12299072)

Do you remember "How to Kill Linux" [pcmag.com] and the article (I didn't found it) about Google preparing to launch an OS?

Apple... (2, Interesting)

snowdropper (108891) | more than 9 years ago | (#12299074)

If MS really were after Macromedia, wouldn't Apple have been in there quicksmart?

An Apple/Macromedia merger would make me feel a bit better about the future direction of Macromedia software. Too late now though.

Re:Apple... (0)

Anonymous Coward | more than 9 years ago | (#12299376)

and what if an apple/adobe merger is announced as soon as the adobe/macromedia one goes through? that would make you feel better. they could then stick it to ms by making photoshop mac only, mwhahahahaha.

John Dvorak (5, Insightful)

rbanffy (584143) | more than 9 years ago | (#12299081)

After laughing my way through "John Dvorak Predicts", I have come to understand that, in order to achieve true wisdom, one must learn to ignore everything John Dvorak says.

Re:John Dvorak - lol, yes (2, Interesting)

NotQuiteReal (608241) | more than 9 years ago | (#12299180)

Remember, Mr. Dvorak makes his money as a columnist. I.e. cranking out a fixed number of words every month. Quantity, not quality. Even though he is amusing at times, I would never use his columns as investment advise, or even a path to wisdom unless you are willing to twist your mental ankle on the ruts in the road.

huh?

This makes sense (0)

Anonymous Coward | more than 9 years ago | (#12299086)

Adobe probably thought that Macromedia prices were too low.

They did this for Macromedia's own good.

Plus, it starts too quickly. Flash should be just like Acrobat and take 6 seconds to load plus have a bunch of plug-ins that you never use but load anyway.

And they'll make it a lot more complicated to use...everybody from /. will defend the move claiming that its for pros and that anyway, its better than MS buying them (the reason will be vague, seeing how Adobe is a bigger set of jerks than MS).

It doesn't just have to worry about Microsoft (0)

Anonymous Coward | more than 9 years ago | (#12299096)

The paradigm is shifting. The open source steam roller is bearing down on Adobe. Buying another proprietary company won't help with that. They need a serious shift in strategy.

OK so Gimp isn't quite there yet but there is really a lot of image processing stuff out there that, once consolidated, will be much more powerful than anything Adobe has. It's a race and Adobe has no chance in the long run if they keep going the way they are.

Could Apple follow suit? (2, Interesting)

Maskirovka (255712) | more than 9 years ago | (#12299105)

I wonder if Apple or Microsoft will buy Adobe in the next few years?

Who's afraid of the big bad MS boogie man? (4, Insightful)

ta bu shi da yu (687699) | more than 9 years ago | (#12299110)

Why, everyone! Dvorak acts as if they aren't a threat and they shouldn't worry. Very silly: Netscape did the same thing and look at them now!

Microsoft have proven themselves to be a fierce competitor. If they decided to move into image manipulation software, then Adobe would (and should) be frightened. That's because Microsoft doesn't try to compete: it tries to monopolise. That's their whole culture: paranoia that they might become second in the market and thus have their business die. So they act like an 800 pound gorilla and attempt (many times succeeding) to pulverise and totally destroy their competition. And despite the anti-trust trial, they haven't really changed their business tactics.

What a twit. (3, Insightful)

fm6 (162816) | more than 9 years ago | (#12299114)

There's isn't the slightest shred of evidence that Microsoft has even thought of buying Macromedia. Dvorak says so himself. Yet he's so in love with his own baseless speculation, he devotes an entire column to it. I've been reading -- or trying not to read -- this guy's crap for 20 years, and I've yet to hear him have one valid insight or make one correct prediction. Why does he even have a job?

Why did Adobe buy Macromedia? Adobe's products are too dead-tree oriented. Their best-known online technology, Acrobot, just displays an page image on your screen -- a totally outdated approach to online publishing. Macromedia has a lot of expertise they need and don't have. Dvorak, being totally ignorant of the very technology he pretends to cover, doesn't seem to know that.

Re:What a twit. (0)

Anonymous Coward | more than 9 years ago | (#12299250)

Dvorak is good at getting attention, it's as simple as that. His content doesn't have to be truthful, insightful or even well-written - as long as people talk about it he's a success. He's a lot like Michael Savage or Rush Limbaugh in that way.

Yeah, right. (4, Interesting)

TheOriginalRevdoc (765542) | more than 9 years ago | (#12299119)

So I read TFA, and what did I see?

Empty ramblings. Assertion. No proof, no quotes, nothin'.

I know it's an opinion piece. It's still a waste of space.

Incidentally, the share price of MACR is now well above what it was before the takeover was announced, so his crap about the market "dropping" the stock is blatant nonsense.

Not invented here? (2)

Nasarius (593729) | more than 9 years ago | (#12299130)

"So, mostly out of fear, Adobe buys its main competitor and now must shoehorn the company into its unfortunate not-invented-here corporate culture. (This aspect of Adobe is another story in itself.)"

Er, are you sure about that? Adobe bought CoolEdit from Syntrillium and sold it as "Adobe Audition", no problem.

Why Did Adobe Buy Macromedia? (3, Funny)

kfonda (70822) | more than 9 years ago | (#12299134)


Why Did Adobe Buy Macromedia?

To get to the other side?

I'm sorry, but it's 420 day. :-)

Fireworks???? (2, Interesting)

Freaky Spook (811861) | more than 9 years ago | (#12299147)

Whats going to happen to fireworks now???
Will Adobe put the same amount of effort into it as they do with photoshop??

I like photoshop, but everything I have learned I first did in fireworks & I feel more comfortable using it.

I hope Adobe won't force people across to photoshop to save a few bucks continuing to develop fireworks.

Macrodobe to make web browser (1)

pholower (739868) | more than 9 years ago | (#12299152)

You see, if they made a web browser, and it started to compete with IE and Firefox, not to mention Safari, they would then incorporate all of their software with it. You would never have to download flash, shockwave, or acrobat again. Of course, those would probably be the only things this supposed web browser would display correctly.

zerg (1)

Lord Omlette (124579) | more than 9 years ago | (#12299155)

Do me a big favor, please. Do NOT tell Adobe that Microsoft is about to hire me and give me a job! ...

Honest.

History repeating... FutureSplash back in 96 (0)

Anonymous Coward | more than 9 years ago | (#12299157)

Clearly Adobe felt a little left behind... which is why they put a lot of backing into SVF and dhtml in their products, but it seems they've now acknowledged their tools will always be a second best to Dreamweaver and Flash Creator, which is a bit annoying when so much web design work beings in Photoshop or Imageready.

The same is true of Macromedia itself of many years ago, Shockwave was a bloated mofo intended for CD-Roms and then bolted onto the web in the form of a heafty plugin with hefty media files.

No wonder a little startup called FutureWave that made a product called FutureSplash (you can do the cockney rhyming slang yourself) scared the hell out of them and they snapped them up right away in 1996 thus obviously giving the world Macromedia Flash. If Macromedia didn't have the foresight to buy up what would become Flash then they'd be in trouble right now... maybe Adobe see's Macromedia in the same light, given a few years and a few cool products could they of afforded not to buy up Macromedia?

Oh yeah... as for MS, they producted a long defunk product called LiquidMotion [microsoft.com] that tried to emulate Flash, it seems it may have been killed given the pressure from the DOJ case and obvious accusations of embrace and extended.

Yes I RTFA, if you can call it that. (5, Interesting)

chris_mahan (256577) | more than 9 years ago | (#12299168)

Speculatory at best.

What I see is that Adobe wanted to put flash in pdf and MacroM didn't want to license cheap. So Adobe bought MM to get Flash, and now I see the reverse: Acrobat Reader 8.0 implemented in flash with on-demand font-laguage and all that crap.
Also, PDF with flash becomes fully animated, media-rich format.

I think that dreamweaver will essentially become a photoshop add-on. This way, very smart graphic designers will make a beautiful graphic, click on the "Dream-Weave-it" button, and presto: A complete web page with rollovers from layers.

As far as the Macromedia people, they had best get ready to wear the Adobe hat or find themselves on the street.

What else. Flash. Yes, back to Flash. If I email you a PDF document, and now it's on your PC, and you open it, and flash is inbedded in it, and you're connected to the net via your ever-present dsl line, flash can actually go to the web and pull content. So Adobe Acrobat Reader has now become a web browser, since a well-designed flash can emulate a website.

Finally, I think Adobe is in decent shape, but they have to be careful, because while they had photoshop and acrobat, they were still essentially in a lucrative niche market. They have become a bigger fish, and they are going to find that they have a lot more competitors. And just perhaps they might find that the best macromedia people will start working elsewhere and competing too.

Was my post speculative enough for you?

Re:Yes I RTFA, if you can call it that. (0)

Anonymous Coward | more than 9 years ago | (#12299286)

PDFs can't embed Flash. The best you would be able to manage is to embed a screenshot of a flash animation, and that's just pointless.

You're almost as big a dumbass as Dvorak.

Mac OSX Issues (0, Offtopic)

tonsofpcs (687961) | more than 9 years ago | (#12299189)

I think that they bought Macromedia because they [Adobe] were having problems with Macintosh development [for OSX]. Macromedia has been developing for Macs longer than Adobe and knows the systems inside-and-out. This would give Adobe more of a push to take back the Macintosh video market back from Apple [Final Cut (Pro) is big competition for Premiere]

Re:Mac OSX Issues (1)

2nd Post! (213333) | more than 9 years ago | (#12299253)

You mean the fact that Macromedia sold Final Cut to Apple?

Dvorak at his BEST... IDLE-TIME PROCESS (5, Funny)

Anonymous Coward | more than 9 years ago | (#12299196)

"
IDLE-TIME PROCESS. Once in a while the system will go into an idle mode, requiring from five minutes to half an hour to unwind. It's weird, and I almost always have to reboot. When I hit Ctrl-Alt-Delete, I see that the System Idle Process is hogging all the resources and chewing up 95 percent of the processor's cycles. Doing what? Doing nothing? Once in a while, after you've clicked all over the screen trying to get the system to do something other than idle, all your clicks suddenly ignite and the screen goes crazy with activity. This is not right."

Yup, he really said that [pcmag.com]

OH SHIT... SYSTEM IDLE PROCESS is EATING 100% of my CPU !?!? Gotta run.

Hmm... (1)

frontlines (877733) | more than 9 years ago | (#12299197)

The more important question is whether or not Slashdot will now invest in software from either company and update the look of the site.

Re:Hmm... (0)

Anonymous Coward | more than 9 years ago | (#12299327)

No, because then slashcode would be something other than a buggy piece of shit. Can't have that.

Mobile Web motivation (2, Interesting)

wombatmobile (623057) | more than 9 years ago | (#12299230)

Macromedia was gaining traction with selling Flash Lite players to mobile phone manufacturers. Adobe was competing by supporting an open standard, SVG with its mobile authoring tools.

Now Adobe eliminates this competitor by owning it.

But meanwhile, on phones, SVG is proliferating [svg.org] .

SVG is an open standard, XML, scriptable, event-driven UI.

Will Macrodobe support an oepn standard mobile web?

Or will it want developers to pay $xxx for tools to author content for the mobile web using formats it owns and controls?

Re:Mobile Web motivation (1)

the_2nd_coming (444906) | more than 9 years ago | (#12299282)

well.. maybe then we can use svg for web action as well rather than flash.

All I know is they better not fsck with ... (0)

Anonymous Coward | more than 9 years ago | (#12299239)

Dreamweaver.

I am so sick of these companies buying each other out and then sending good products out to die on the whim of some management.

Free market my A$$!

Combined Products (1)

Archangel Michael (180766) | more than 9 years ago | (#12299254)

Imagine (No not one of those) Flash embedded into a PDF file! Or the new PFD (Portable Flash Document).

Seriously! You heard it here first.

Preemptive Attacks? (1)

PocketPick (798123) | more than 9 years ago | (#12299257)

If you don't support Adobe, you don't support America. If you use FrontPage, then the terrorist have already won.

rather MS buy them (1)

the_2nd_coming (444906) | more than 9 years ago | (#12299261)

at least MS would have respect for all the tools that MM has created.

Monopoly (1)

mpapet (761907) | more than 9 years ago | (#12299270)

Like any good company, they don't do anything out of fear. They did it to corner the desktop publishing market. They are a well-run company looking to destroy competition to ensure future profits. Period.

I don't think Adobe really cares all that much about any Macromedia software except Flash. It's another PDF to them.

If Adobe were being generous, they might release another version of Macromedia titles. But they're not, so I expect most Macromedia software will just die.

FYI: As a lesson to those who don't know, track Macromedia and Adobe's share prices and you'll see that the many shareholders knew about the merger well ahead of the announcement. Note where share values diverge.

Isn't suprising Adobe hasn't tried to ... (1)

PocketPick (798123) | more than 9 years ago | (#12299275)

...claim trademark on the term 'PDF'? I know its just a file extension, but the way corporate america has its way with the Trademark and Patent offices, I'm supprised it hasn't happened.

that's deep... (1)

super_ogg (620337) | more than 9 years ago | (#12299300)

Wouldn't have thought of it but risky in terms of head to head competition. Spend money to save money (maybe) I guess.
ogg

speaking of 'non invented here' (1)

Frennzy (730093) | more than 9 years ago | (#12299303)

Macromedia bought out a long-forgotten company who created ColdFusion. Anyone care to comment on who that was?

Re:speaking of 'non invented here' (1)

the eric conspiracy (20178) | more than 9 years ago | (#12299359)

I didn't forget Allaire. The question I have is who remembers the company that Allaire bought out so they could host ColFusion on a J2EE app server.

Three point four BILLION. . ??? (0, Troll)

Fantastic Lad (198284) | more than 9 years ago | (#12299312)

Is it just me, or is that a ridiculously sum of money for Adobe to be able to come up with? We're talking about a company which sells a limited line of CD Roms and badly written computer manuals!

I seem to recall during the crazy buy-out race in the eighties and nineties, that purchase figures were rarely that huge. Viacom buying Blockbuster, (or was it the other way around?) and giant media corps never dealt in that kind of price range!

Anybody who tells me Adobe products aren't insanely over-priced is nuts. Pirating is clearly not a problem to Adobe's bottom line! Sheesh.

Real companies which build physical items need significant price tags to keep their factories working. Software, by contrast, is infinitely reproducible for pennies. Selling a $10 package (Box, disk, manual), for $800-$1,200 per unit is morally bankrupt!

3.4 BILLION? I mean. . , come on! Not to mention, it's only been quite recently that their products didn't crap out all the time. --In the print bureaus I've dealt with, they called it "Ragemaker" because the layout package had so many bugs.

3.4 BILLION???

Wow. Just, Wow.


-FL

It's Dvorak, thus crap. (3, Insightful)

mad.frog (525085) | more than 9 years ago | (#12299321)

No, really. Has John Dvorak *ever* been right in a meaningful way about *anything* of importance in this industry?

To me, he's always seemed to just strike the most provocative opinion he can, presumably just to draw readership.

Not Invented Here? (1)

Wyatt Earp (1029) | more than 9 years ago | (#12299354)

What is an original Adobe app? Illustrator and Photoshop and PostScript, otherwise the big "core" tools came from outside, Aldus for Pagemaker and GoLive was GoLive CyberStudio. FrameMaker came from Frame Technologies.

Dvorak is full of it (5, Insightful)

Stinky Fartface (852045) | more than 9 years ago | (#12299356)

This is a poorly argued point even for Dvorak. Whether or not the buy-out is a good move for Adobe, the idea that they would pay 3.4 bil for a company just to avoid Microsoft is fairly ludicrous. And his assertion that Flash is the program that "powers those annoying web animations" is about as stupid as saying Photoshop is responsible for "those dumb pictures." Personally, I am excited about the prospect of Adobe developing Macromedia's assets. Much of Macromedia's products never hit their targets squarely, neither designers nor developers. The artistic feature set of Flash never radically grew from the state it was in when it was called "FutureSplash" when Macromedia bought it, and as a development platform it underperformed. Adobe certainly has it's fair share of duds in it's portfolio but they have nicely developed their bedrock products, version after version. Some may complain about bloat in Photoshop, but I can say as someone who uses it every day that their feature set is well thought out. And it remains one of the most elegant pieces of software ever assembled. Perhaps Illustrator, Premiere Pro, and After Effects haven't developed as quickly as some would like, but they remain excellent pieces of software. And Adobe has managed to update them smartly. It remains to be seen as to whether they can manage web design and development as well as video and print, but I am excited as to the prospects of making even better dumb web animations.

Wasn't Adobe going after paperless office? (1)

nigham (792777) | more than 9 years ago | (#12299357)

At least, according to this. [economist.com]

The push into web media comes as a surprise, but I guess the Microsoft angle makes sense (which the article also talks about).

I doubt it.. (1)

destiney (149922) | more than 9 years ago | (#12299358)


It's assumed that Adobe will redesign the interfaces of key Macromedia products to match its own

That'd be pretty dumb since Macromedia interfaces are much better.

Microsoft's Java Application Server (1)

VJTod (563763) | more than 9 years ago | (#12299375)

Macromedia sells JRun, a Java Application Server, which they acquired when they absorbed Allaire. I'm guessing that if M$ bought Macromedia, we would see another Java to .Net conversion tool from Microsoft. Or would Microsoft continue to support a Java Application Server - yeah right.
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