Beta

Slashdot: News for Nerds

×

Welcome to the Slashdot Beta site -- learn more here. Use the link in the footer or click here to return to the Classic version of Slashdot.

Thank you!

Before you choose to head back to the Classic look of the site, we'd appreciate it if you share your thoughts on the Beta; your feedback is what drives our ongoing development.

Beta is different and we value you taking the time to try it out. Please take a look at the changes we've made in Beta and  learn more about it. Thanks for reading, and for making the site better!

iTunes Music Store Sells Videos

timothy posted more than 9 years ago | from the now-the-world-is-finished dept.

Media (Apple) 603

bonch writes "With the recent release of iTunes 4.8 and its ability to manage and play videos, several users are discovering that iTunes is now selling videos through the online store. One example is the 'Feel Good Inc.' single used in the recent rollerskating iPod ad. The videos are provided in DRM-less .mp4 format encoded in 3ivx D4 4.5 and are available with purchase of the album."

cancel ×

603 comments

Need a preview (5, Interesting)

ProfaneBaby (821276) | more than 9 years ago | (#12484930)

Hopefully the next release will incorporate a preview - a few seconds to help those of us who would otherwise have no idea what these videos may be.

Re:Need a preview (-1, Offtopic)

Anonymous Coward | more than 9 years ago | (#12485016)

Hey.. want to guess what's in my butt? Hint: It's not poop!

Too easy (-1, Offtopic)

Anonymous Coward | more than 9 years ago | (#12485089)

Greased-up Yoda doll running GNU/Yodix.

Re:Need a preview (0, Offtopic)

It's Pat (677564) | more than 9 years ago | (#12485180)

A baby's arm holding an apple.

To the mod with the +1 Funny... (-1, Offtopic)

Anonymous Coward | more than 9 years ago | (#12485268)

Thanks for the encouragement.

Re:Need a preview (5, Funny)

awtbfb (586638) | more than 9 years ago | (#12485038)

Hopefully the next release will incorporate a preview - a few seconds to help those of us who would otherwise have no idea what these videos may be.

They are music videos. You should know what they are already: a bunch of musicians prancing/grimacing/pouting while the camera quickly pans and zooms. Depending on the class of music, attractive people as eye candy is the norm. Some classes of music also include dark lighting and spooky imagery. In the overwhelming majority of cases, the video is designed to make the music seem better and more commercially appealing.

Re:Need a preview (5, Funny)

Golias (176380) | more than 9 years ago | (#12485169)

What about the video for All the Things She Said by t.A.T.u.

Two girls.

Good-looking.

In their late teens.

Dressed in short-skirted school uniforms.

Kissing.

Each other.

In the rain.

That, my friend is ART!

There might have been a song playing in the background, I don't really remember.

Re:Need a preview (0)

Anonymous Coward | more than 9 years ago | (#12485201)

Re:Need a preview (0)

Anonymous Coward | more than 9 years ago | (#12485342)

Are you trying to slashdot Apple or something?

Re:Need a preview (0, Flamebait)

HAKdragon (193605) | more than 9 years ago | (#12485291)

From Goldfinger's "Spokesman"

"What happened to integrity
I don't see it on MTV
All I see is choreography
And I'll never be a dancer"

Re:Need a preview (0, Flamebait)

vanillacoke (646623) | more than 9 years ago | (#12485315)

Goldfinger now officially sucks. Go peddle PETAs fucking shit elsewhere.

Re:Need a preview (1)

It's Pat (677564) | more than 9 years ago | (#12485117)

So far I have been able to view the videos without purchasing them. Looks like they may be allowing this right now at least... (Search on 'video', click on any result, 'watch the video').

Re:Need a preview (1)

It's Pat (677564) | more than 9 years ago | (#12485168)

Oops, just remembered that what really got me to the video page was just the 'Music Video' link on the main iTunes store home page... Click on any of them and you should be able to view them.

Re:Need a preview (1)

minus_273 (174041) | more than 9 years ago | (#12485246)

on top of movie trailers on the left hand side of the ITMS, it says music videos. You can watch whole videos there.

MTV killed the video star (2, Funny)

Anonymous Coward | more than 9 years ago | (#12484932)

I didn't even know people still made videos.

Re:MTV killed the video star (0)

Anonymous Coward | more than 9 years ago | (#12484954)

Internet killed the video star.

Re:MTV killed the video star (1)

FLEB (312391) | more than 9 years ago | (#12485280)

Although I have seen DVD/Digital Video versions of music videos a lot more nowadays as a "bonus feature" to CDs. I'm a fan of music videos, and I'm really glad to see that the artform is being kept alive and made more useful (I like havin' em!) by the new tech.

Link from front page didnt work :) (1)

HulkProtector1 (728239) | more than 9 years ago | (#12484941)

Lol, that is the first time that happened. The link from the index didnt work. I almost stopped breathing.

Be a good little boy :: Pats /. ::

-Sam

Re:Link from front page didnt work :) (0)

Anonymous Coward | more than 9 years ago | (#12484966)

Welcome to Slashdot.

Re:Link from front page didnt work :) (3, Funny)

HulkProtector1 (728239) | more than 9 years ago | (#12484981)

Hello Anonymous Coward, can you be my friend? ;-D

Gonna need a bigger iPod (0)

Audent (35893) | more than 9 years ago | (#12484942)

Suddenly 1GB doesn't seem like enough any more.

Re:Gonna need a bigger iPod (0)

soft_guy (534437) | more than 9 years ago | (#12484993)

You have a 1 GB iPod with a screen? How did you get that? Downgrade the hard disk in a regular iPod, or attach a screen to an iPod Shuffle?

I would think that the videos wouldn't be placed on the iPod at all - you'd view them on your Mac (or PC). I doubt the iPod Photo is capable of playing video (I could be wrong.)

Re:Gonna need a bigger iPod (1)

Audent (35893) | more than 9 years ago | (#12485003)

Ah, no... just the Shuttle. I was thinking of carrying and playing elsewhere rather than playing on the Pod itself.

besides, I'm just looking for an excuse to buy an iPod Photo.

Re:Gonna need a bigger iPod (2, Funny)

AddressException (187785) | more than 9 years ago | (#12485039)

Ah, no... just the Shuttle.

Now that's a big iPod!

Re:Gonna need a bigger iPod (1)

lee1026 (876806) | more than 9 years ago | (#12485065)

why would you need more then 1 gig? even full length movies are less then 1 gig (if you rip it properly) I have seen a rip of star wars IV for only 700MB. I can't tell the difference in quality if there was any.

Re:Gonna need a bigger iPod (1)

Audent (35893) | more than 9 years ago | (#12485156)

Doh! The Shuffle... the Shu-FF-le. Stupid brain. hehehehe.

Peter Jackson had huge chunks of LoTR footage sent from NZ to London when he was working on the film score... they sent and received 1TB or more in two months IIRC.

link here: http://www.hollywoodreporter.com/thr/columns/tech_ reporter_display.jsp?vnu_content_id=2077623 [hollywoodreporter.com]

Re:Gonna need a bigger iPod (0)

Anonymous Coward | more than 9 years ago | (#12485346)

Bullshit. HD movies need 2 Mbps H.264 for even merely acceptable quality. That's more than 1 GB per hour.

what porn titles are available? (-1, Troll)

Anonymous Coward | more than 9 years ago | (#12484943)

one must know!

The quality of iTMS Movies (5, Funny)

Man in Spandex (775950) | more than 9 years ago | (#12484945)

can soon be rated with the number of available movies of Steven Seagal.

However this could be balanced out with some porn so.... Apple, be wise.

Re:The quality of iTMS Movies (1)

HulkProtector1 (728239) | more than 9 years ago | (#12485027)

"Oh, I know what you're thinking. Mine's bigger than yours. Its not fair..." - Hard to Kill Maybe the best of both worlds? ;-D

The Year of HD, coming soon! (5, Interesting)

coupland (160334) | more than 9 years ago | (#12484965)

I'm sure this is just a toe in the water for Apple to start offering movies and other on-demand video with ITMS. Anyone who's been watching how movie trailers are hosted by Apple, how iTunes interfaces with HQ trailers, how Jobs has been talking of late, and how ITMS has been dabbling in video can't help but see the writing on the wall. Apple wants to be your one-stop media shop, not just the place where you buy songs or little music players. They're looking to marginalize entire swaths of the old regime in one fell swoop, and for my part, I'm rather looking forward to the shake-up.

Yes, a lot of the preceding has been hinted at by Cringely [pbs.org] , there's nothing wrong with agreeing with someone else's take on things. :)

Re:The Year of HD, coming soon! (0, Flamebait)

superpulpsicle (533373) | more than 9 years ago | (#12485050)

Well since the latest and greatest iPods are $400 and can't play any movies. I guess I'll have to settle for the Creative Zen Portable Media Center.

Of course if Mr Jobs want to tank the iPod price and release a $400 iPod movie edition, I am all for it.

Re:The Year of HD, coming soon! (3, Interesting)

Tink2000 (524407) | more than 9 years ago | (#12485161)

Or, you could spare yourself the proprietary interfaces altogether and get an iRiver H300 (comes in 20gb and 40gb flavours). They already have usb-on-the-go, fm radio & recording, line in recording, photo viewing, text viewing, longer battery life, uses filetree directory structure, and they play videos.

Been out since August of last year (if not earlier).

https://secure1.nexternal.com/shared/StoreFront/de fault.asp?CS=iriver&BusType=BtoC&Count1=988826930& Count2=905967354 [nexternal.com]

And when you've bought it, head over to http://www.misticriver.net/ [misticriver.net] to figure out how to use it.

iRiver = iPod Killer.

Re:The Year of HD, coming soon! (4, Insightful)

Anonymous Coward | more than 9 years ago | (#12485289)

Pretty funny. First this:
Been out since August of last year (if not earlier).
Then this:
iRiver = iPod Killer.
Seems like you just proved yourself wrong, stoopit.

Re:The Year of HD, coming soon! (0)

Anonymous Coward | more than 9 years ago | (#12485151)

Cringely stole the idea from this blogger [shapeofdays.com] who claims to have made a similar prediction about the music store. No idea if he's full of shit or not, but check the publication date.

Is this really news? (0, Offtopic)

ForestGrump (644805) | more than 9 years ago | (#12484974)

Re:Is this really news? (-1, Troll)

sik0fewl (561285) | more than 9 years ago | (#12485009)

Is this really news?

Nope, it's slashdot.

How long until feature films... (2, Interesting)

tivoKlr (659818) | more than 9 years ago | (#12484979)

Boy, I didn't expect Apple to roll this out so soon, but seriously, how long will it be before Apple is distributing feature films DRM'ed via the itunes/ifilm/iwhatever they're gonna call it.

I know I would order, as long as it's not too ridiculously expensive or restrictive.

Re:How long until feature films... (1)

Wesley Felter (138342) | more than 9 years ago | (#12485032)

Except for one thing: How do I watch iTunes movies on my TV?

Re:How long until feature films... (1)

hawaiian717 (559933) | more than 9 years ago | (#12485064)

How do I watch iTunes movies on my TV?

Burn them to DVD?

Re:How long until feature films... (1)

Wesley Felter (138342) | more than 9 years ago | (#12485134)

That makes sense, although I wonder how long it would take to convert two hours of H.264 to MPEG-2.

Re:How long until feature films... (0)

Anonymous Coward | more than 9 years ago | (#12485388)

Given that H.264 if the native format for both HD-DVD and Blu-Ray Disc, the answer to that question is "zero minutes."

Re:How long until feature films... (1, Insightful)

Tibor the Hun (143056) | more than 9 years ago | (#12485157)

The same way you show pictures... off an iPod.

As long as they have hardware to decode the movie files, you can just plug your iPod into a TV through AV cables (about 20 bucks for iPod photo).

I'm surprised they're using DivX to encode it instead of H.264

Re:How long until feature films... (0)

Anonymous Coward | more than 9 years ago | (#12485205)

I doubt very much it is DivX. Wasn't DivX based on a draft of the MPEG4 part 2 spec? Only that it shoved the video into crappy .avi format files instead of .mp4 -- yet still claiming to be MPEG4. I have not been able to download a video to confirm, but when the DivX codec is installed, it takes over from the standard MPEG4 codec so real MPEG4 files get reported as DivX files.

Re:How long until feature films... (2, Interesting)

AKAImBatman (238306) | more than 9 years ago | (#12485164)

Use the SVideo out port on your video card. Most 3D cards have this as a standard options these days. Barring that, try a VGA -> TV or USB -> TV converter.

And for on the go, something tells me that iPod Photo [apple.com] is about to get a firmware upgrade...

Re:How long until feature films... (1)

Wesley Felter (138342) | more than 9 years ago | (#12485185)

Use the SVideo out port on your video card.

You mean after I buy a computer to put in my living room? No thanks.

Re:How long until feature films... (1)

HillaryWBush (882804) | more than 9 years ago | (#12485221)

You mean after I buy a computer to put in my living room? No thanks

I think the video iPod might be light enough to carry to your TV...

Re:How long until feature films... (1)

HillaryWBush (882804) | more than 9 years ago | (#12485298)

I might as well tailpost and describe exactly what I would pay for:

A little iPod-sized box that plugs into a broadband connection, downloads anything QuickTime can play, and mirrors the screen using S-Video on any TV. Screen kinda optional but if there is one it should provide thumbnail previews of any files on the disk when not connected to a TV.

Oh and you should probably forget the whole portable media thing...you're going to need a hell of a strong hard drive to unpack and deliver a BluRay DVD's worth of high definition to a TV. Getting it from the network would at least remove the moving-part factor.

Re:How long until feature films... (0)

Anonymous Coward | more than 9 years ago | (#12485322)

Gee, what would that look like? [apple.com]

(Though ..... s-video? Do you like pain and discomfort? HDMI, man.

Re:How long until feature films... (1)

AKAImBatman (238306) | more than 9 years ago | (#12485328)

You mean after I buy a computer to put in my living room? No thanks.

Sorry, I often forget that most people don't use their computer as their TV. (The TV Card allows us to save a lot of space in our apartment.) My guess is that Apple is probably thinking of souping up this baby [apple.com] with an SVideo out port...

Re:How long until feature films... (1)

anagama (611277) | more than 9 years ago | (#12485379)

On occaision, I connect my powerbook to my TV (powerbook has DVI out). I keep the TV in the bedroom - lay on the bed with bluetooth mouse and keyboard - surf slashdot, watch por^H^Hreviews in full screen - I love it! Anyway, apple's notebooks are quiet and easily connected to a television -- although the ibook doesn't have dvi, you can get a VGA adapter (it comes with an S-Video adapter I believe). Of importance, neither an ibook nor a powerbook would look monstrously out of place in the same way a whirring glowing Alienware machine would.

Re:How long until feature films... (3, Informative)

Anonymous Coward | more than 9 years ago | (#12485170)

Via a souped-up AirPort Express that has digital and audio video out, pigtailed to analog. The bandwidth isn't a problem; for half-res HD, you're only talking 2 Mbps, which is nothing. Even for full-res 1080/24p, you're still only talking about 8-9 Mbps including audio, which is totally doable with AirPort Extreme.

The only challenge is the dedicated H.264 decoder hardware. Right now, it takes a souped-up Power Mac G5 to decode 1080p in real time. That's gonna be fixed in hardware, of course.

Re:How long until feature films... (1)

znu (31198) | more than 9 years ago | (#12485085)

And they could distribute HD stuff, even before the various disputes over the next-generation DVD format get settled. They've already got some HD trailers [apple.com] posted. (Don't bother trying to play the 1080p versions unless you've got a dual processor G5.)

FLAC or Apple Lossless first! (5, Interesting)

asdhwesd (253232) | more than 9 years ago | (#12484986)

This video thing is great, but I just wish they would sell higher quality/lossless audio files first. Bandwidth wouldn't be much greater than these video files they will be selling. I won't even mind paying $2 a song if they were in FLAC or Apple Lossless format.

SP

New iPod (3, Interesting)

thundercatslair (809424) | more than 9 years ago | (#12484997)

I wonder if this is a sign that the next generation iPods (which are bound to be out fairly soon) will have video playback.

Re:New iPod (1)

platypibri (762478) | more than 9 years ago | (#12485055)

Absolutely. The video iPod can't be too far behind. Steve said the problem with video was a lack of legal content. Problem solved.

Re:New iPod (0)

Anonymous Coward | more than 9 years ago | (#12485097)

Um... Problem not solved... These videos are just gravy to drive iTunes sales... Look, I get a video if I buy the full album...

Re:New iPod (1)

jeffChuck (818709) | more than 9 years ago | (#12485076)

It seems like iPod photo should be able to handle videos with a software update, eh?

Re:New iPod (0)

Anonymous Coward | more than 9 years ago | (#12485160)

Yeah, I'm sure Apple will have no trouble increasing the iPod's processing power by 10X with a software update.

Re:New iPod (0)

Anonymous Coward | more than 9 years ago | (#12485182)

1. Nobody actually wants to watch videos on their iPod.

2. The iPod doesn't have anywhere NEAR the CPU power to decode 1080/24p in real time.

3. The iPod is designed for playing back files that average about 4 MB. The buffers and hard drive have been optimized for this.

4. Nobody actually wants to watch videos on their iPod.

The video hardware device is going to be a next-gen AirPort Express, not an iPod at all.

Re:New iPod (0)

Anonymous Coward | more than 9 years ago | (#12485245)

Maybe. Maybe not. Unless, of course, you know enough about the Photo to say, for certain, that it has the processing power needed to play videos.

but still no... (1, Troll)

stinkyfish (815530) | more than 9 years ago | (#12484998)

iTMS Australia. Talk about vapourware!

Re:but still no... (0)

Anonymous Coward | more than 9 years ago | (#12485024)

Thats the last time I trust Russell Crowe as a reliable source of music/tech news!

Re:but still no... (1)

Chmarr (18662) | more than 9 years ago | (#12485048)

Umm... its not vapourware, because Apple themselves didn't announce an opening of an iTMS Australia. OTHERS did, and we all know how Apple feels about others pre-announcing stuff.

Re:but still no... (4, Insightful)

waynelorentz (662271) | more than 9 years ago | (#12485080)

iTMS Australia. Talk about vapourware!

It's only vaporware if they said it was coming. I try to keep up on Apple news, but I don't remember Apple ever promising that iTunes was coming to Australia, so therefore they owe you nothing. I've heard that an actor and a musician said it was coming, but not Apple. If they made that promise, please post the link. I'd love to get more Chumbawumba songs. (No, really, I would.)

Re:but still no... (2, Insightful)

diamondsw (685967) | more than 9 years ago | (#12485243)

Blame the record labels in your country.

Re:but still no... (1)

Yakman (22964) | more than 9 years ago | (#12485370)

It's not vapourware, some people managed to buy songs via iTMS Australia using Australian credit cards by URL manipulation before Apple closed the hole. The last thing I read was that one of the record labels didn't sign on at the last minute for some reason so that is what has delayed the launch.

And of course there's the thing that other posters have said is that Apple has never said anything about an Australian iTMS anyway :)

Okay, so (3, Insightful)

Anonymous Coward | more than 9 years ago | (#12485004)

Where's the video iPod????

Building a device perfectly capable of playing video and using it to display photos is insanity.

Is there a stevenote at the WWDC this year? Do you think maybe they'll announce a video iPod then?

Also: if the videos are un-DRMed mp4, does this mean they could be loaded onto a PSP or Nintendo DS play-yan?

Re:Okay, so (1)

waynelorentz (662271) | more than 9 years ago | (#12485218)

Building a device perfectly capable of playing video and using it to display photos is insanity.

I assume you're talking about iPod Photo. I don't know much about it's inner workings (4 iPod family, but no Photo), but has it actually been documented that it has the horsepower to play video?

In a way I hope not, because that was the only thing that made the OGG Vorbis dead-enders shut the Hell up.

Re:Okay, so (1)

alanoneil (749691) | more than 9 years ago | (#12485335)

If you convert some video to simple 20fps JPEG stills, the iPod Photo has PLENTY of CPU horses and HDD bandwidth to play video using your thumbscrolling to keep it in manual sync with audio (export the soundtrack of a movie as mp3, play that in the background while you scroll through your "moving pictures"). It's a great gimmick, and I damn well expect Apple to support video in a firmware update down the line.

And yes, I acknowledge that all-keyframe motion JPEG is radically different from delta-frame compression techniques. The main issue right now with playing video on the iPod isn't moving the pictures from RAM to screen (lightning-fast burst framerates until you run out of frames in memory), but rather keeping the RAM full of upcoming frames (scroll through a big album and notice hiccups every 250 or so frames if you go it all in one swell foop)

Re:Okay, so (1)

TrippTDF (513419) | more than 9 years ago | (#12485233)

My guess: Apple is still working out the details of the dealings, but when they do, expect a firmware upgrade on the iPod Photo that will take advantage of video. I bet it has less to do with technical ability and more to do with business.

DRM-less (1)

lappy512 (853357) | more than 9 years ago | (#12485023)

>The videos are provided in DRM-less .mp4 format encoded in 3ivx D4 4.5 and are available with purchase of the album.
Who would sell DRM-Less videos? I know Hollywood won't...

Testbed for OTHER non-drm video (4, Insightful)

SuperKendall (25149) | more than 9 years ago | (#12485045)

I think that music videos are the perfect feeler for other non-drm media - like movies. If people really buy videos (which they will) then I think we can expect to see other kinds of video follow... like possibly TV shows through iTunes. Which would make the TV industry a fortune as a LOT of people would pay $5 for a high-quality version of a TV episode even when they could go and find the bittorrents.

iTunes Music Store Sells Anal Lube Jobs (1)

James Dale Guckert (868708) | more than 9 years ago | (#12485059)

We all know why you fags love apple. Crawl back in your hole, filth.

Apple is an abomination in the eyes of God.

Convert to mp3? (1)

n.e.watson (835126) | more than 9 years ago | (#12485066)

Forgive me if I state the obvious to some of you, but did anyone notice that iTunes 4.8 has a "convert to mp3" function? Is anybody else wondering what Apple has in mind with that, especially after their previous 7 bun per playlist limit?

Re:Convert to mp3? (1)

Chucker23N (661210) | more than 9 years ago | (#12485098)

Welcome to iTunes 1.0 ;-)

iTunes always had transcoding features. For obvious reasons, though, they don't work on DRM'd files.

Re:Convert to mp3? (0)

Anonymous Coward | more than 9 years ago | (#12485154)

Under the previous iTunes, under "Advanced" there has always been a way to convert whatever songs are selected into the current Importing format (as changed through the iTunes Preferences).

So you obviously import as "mp3" :) (I have only ever used it to down convert 256kbps AAC to 128kbps AAC when I can get away with it without sacrificing quality)

Re:Convert to mp3? (1)

drdink (77) | more than 9 years ago | (#12485196)

iTunes has had that forever. Whatever you have your encoding format set to under "Importing" is what it offers to convert to. You must have your import options set to MP3. Nonetheless, it will not allow you to convert files bought from the iTMS. You are told that protected files can't be converted.

Re:Convert to mp3? (1)

n.e.watson (835126) | more than 9 years ago | (#12485224)

Right...I had forgotten I've run a useful little thing called *cough* JHymn...

iPorn (3, Funny)

MyNymWasTaken (879908) | more than 9 years ago | (#12485074)

That is just what I needed. Another method to purchase & transport porn videos.

I would rather watch..... (1)

espergreen (849246) | more than 9 years ago | (#12485075)

an ad with lollerskates.

Gorillaz kick major arse (2, Interesting)

Anonymous Coward | more than 9 years ago | (#12485077)

Obligatory.
I haven't read any comments on how the Gorillaz are the greatest animated band ever. (I do nod in Daft Punk's direction however)
iTMS has had the ability to play music video's for a while so its really not a huge stretch to download them.
Also the video's (atleast from past albums) were freely available from the Gorillaz's website...

Where's As Seen On TV when we need him???? (2, Funny)

Anonymous Coward | more than 9 years ago | (#12485092)

C'mon, man, tell us all about how this is a prelude for some awesome iTunes Movie Store. (I'm not being sarcastic.) You haven't posted for a whole day!

In fact, come to think of it, you stopped at comment #666 [slashdot.org] . What could it all mean??

Re:Where's As Seen On TV when we need him???? (5, Interesting)

As Seen On TV (857673) | more than 9 years ago | (#12485267)

Okay.

Everybody's wrong about the video iPod thing. A video iPod would be a dumb idea for lots of reasons, some technical, some psychological. If you want to know where we're going with video playback, look not to the iPod but to its considerably less famous little brother, AirPort Express.

(Addendum: I see now that at least a couple of commenters have figured this out already. Good for them. You all suck for stealing my surprise. One of them even nailed the big challenge, still to date unsolved, right on the head. I wonder if you guys will know it when you see it?)

Yes, of course we're going to be selling new types of content via the iTunes distribution model. It may or may not happen through the "iTunes" name. On the one hand, selling movies and TV shows through a store called "iTunes" makes no sense. On the other, iTunes has HUGE brand recognition right now. It's a marketing decision.

What exactly we offer depends on whose content you're talking about. Some content will be provided to us in 720-by-486 anamorphic, which we'll encode in H.264 at between 1 and 2 megabits. (Did you notice that QuickTime 7 has additional support for anamorphic video? I knew you would.) Other content will come in at HD, and for the time being we'll scale that down to half-HD at 2 Mbps. Doing full 1080/24p at 8 Mbps just isn't practical right now given that even the fastest cable modems in the US top out at 4 Mbps; in order to get real-time streaming of full-HD content, you'd need one of those new-fangled fiber optic Internet services that the telcos are starting to roll out. That's too forward-thinking for phase one. But we can do 2 Mbps now to the same customers we're shipping iTunes songs to.

Pricing, terms and dates will be totally up in the air until five minutes before we announce, and maybe even after that. Remember the Australian store? We had to put that roll-out on indefinite hiatus when The Label That Shall Not Be Named pulled out. All of this depends on the content-providers. Yes, somebody out there is going to say "Pixar." To that person I whisper the name "Disney" and the phrase "subsidiary rights." It's not as simple as you think.

Basically what stands between us and roll-out today is 10% technological and 90% business. It strikes me as kinda funny that some people look only at the technology part of our operations for clues as to future directions. Yes, we shipped iTunes 4.8 with video playback. Whoopty-do. iTunes is built on QuickTime. Adding video support was so incredibly trivial, you wouldn't believe it. It's a tiny thing. What's a much bigger thing is the gradual shift, over the past two years, in the way we as a company do business. We are very serious about IP. We've made a name for ourselves as being the one company in the industry that, better than anybody else, understands the need to zealously protect intellectual property. So when we go to (say) Disney and ask them to let us distribute their unimaginably valuable IP over the Internet, we're going to have a little bit more credibility than whatever copycat tries to come along behind us (cough*Napster*cough, cough*Walmart*cough).

These are the things you guys need to be paying attention to. Not the product releases. The lawsuits. That's where you'll find the clues.

Re:Where's As Seen On TV when we need him???? (0)

Anonymous Coward | more than 9 years ago | (#12485305)

Fastest. Moderation. EVAH.

Re:Where's As Seen On TV when we need him???? (1)

Kulic (122255) | more than 9 years ago | (#12485360)

Just thought I should point out that while high speed broadband (i.e. 8Mbps and faster) may not be commonly available in the US, there are plenty of other countries where it is.I'm in Australia, and we've had 8Mbps for a while now, with ADSL2+ (up to 24Mbps) being rolled out in the next year or two. Don't even get me started on what Korea and Japan have available.

My point is that there are markets outside the US ready for these types of innovations *now*, and I don't see why we should be waiting for the US to get it first.

Re:Where's As Seen On TV when we need him???? (1)

Paradise Pete (33184) | more than 9 years ago | (#12485364)

Say ASOT, if they track you down and fire you, will you come back and tell us the story? I very much appreciate and enjoy your posts, but given Apple's attitude about things I gotta figure they're looking for you.

Re:Where's As Seen On TV when we need him???? (0)

Anonymous Coward | more than 9 years ago | (#12485381)

Do you seriously think I would be dumb enough to do this without a certain degree of job security?

-- ASOT

As predicted by Cringely (1, Informative)

Embedded Geek (532893) | more than 9 years ago | (#12485093)

I Cringely [pbs.org] predicted this (more or less) back in January. An interesting read.

On an related note, I'd really like to take a peek at Robert Cringely's stock portfolio!

Frankly (1, Insightful)

mcc (14761) | more than 9 years ago | (#12485131)

That's about as impressive as predicting that the sun would rise this morning.

Re:As predicted by Cringely (0)

Anonymous Coward | more than 9 years ago | (#12485361)

Cringely published his column on January 20. This blogger [shapeofdays.com] beat him to the story by nine full days. Check the dates, man.

video ipod.... (1)

teksno (838560) | more than 9 years ago | (#12485094)

i know its been in speculation since the ipod photo came out....but do you would think that this might be a precurser to the "ipod video".....

video ipod (1)

AndreySeven (840823) | more than 9 years ago | (#12485163)

I think that if Apple wants to have as much success as they had with music, they need to offer a video device. The whole reason they had so many music users was that they had a cool player that everyone wanted as a status symbol.

Old Skool (2, Funny)

Adrilla (830520) | more than 9 years ago | (#12485203)

Do they have older videos available? I'm not that interested in a lot of newer, higher profile artists, but if I can find some old videos that I loved from about 5+ years back, it might convince me to actually give iTunes a try. Second, how much do these videos cost to buy, and how much do the record labels get out of this, I need to know how much disgust I need to have for myself when I start giving the RIAA and their companies my money. (oh the dilemnas)

This is the first few drips of the flood (1)

gilgamesh2001 (313066) | more than 9 years ago | (#12485250)

Steve has been hinting at this for months with his "year of HD" speech. Bill G has just recently been trying to shoot across the bow of Apple, with his own "year of HD" bit.

Cringle has a great bit on it as well [pbs.org] . (Scroll down a bit.)

I have no idea why, but I got to thinking what I'd want in a system like this if I was a studio exec.

Here's my answer [gilgamesh.ca]

This is the beginning of the flood. The only thing that can compete with is a torrent.

Microsoft already does (0)

Anonymous Coward | more than 9 years ago | (#12485254)

Uh huh, no big deal. Microsoft already provides this service:
http://movies.msn.com/ [msn.com]

Not to mention the MSN partner site:
http://cinemanow.com/ [cinemanow.com]

I'm personally skeptical of the ITunes movie downloads. Most here would disagree with me due to anti-Microsoft bias, but I personally have always preferred MSN's music service since I get to go through a web browser rather than the clunky ITunes interface (at least clunky on my computer). Plus, I prefer WMVHD over 3ivx.

Not 3ivx (5, Informative)

Nermal6693 (622898) | more than 9 years ago | (#12485256)

The videos aren't in 3ivx format, they're in QuickTime MPEG-4. QT reports them as being 3ivx if you have the 3ivx codec installed, which is likely where the confusion arose.

support for burning dvds? (1)

krunk4ever (856261) | more than 9 years ago | (#12485353)

i wonder if they'll provide support to burn dvds if they do decide to offer movie downloads, sort of like how they're supporting burning cds (5 per song) when you download music from them.
Load More Comments
Slashdot Account

Need an Account?

Forgot your password?

Don't worry, we never post anything without your permission.

Submission Text Formatting Tips

We support a small subset of HTML, namely these tags:

  • b
  • i
  • p
  • br
  • a
  • ol
  • ul
  • li
  • dl
  • dt
  • dd
  • em
  • strong
  • tt
  • blockquote
  • div
  • quote
  • ecode

"ecode" can be used for code snippets, for example:

<ecode>    while(1) { do_something(); } </ecode>
Create a Slashdot Account

Loading...