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Cringley Thinks Apple & Intel Are Merging

CmdrTaco posted more than 9 years ago | from the now-that-would-be-something dept.

Intel 834

SamSeaborn writes "In Bob Cringely's latest column he talks about the Apple switch to Intel and concludes: 'what's behind the announcement is so baffling and staggering that it isn't surprising that nobody has yet figured it out until now. Apple and Intel are merging.' "

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Idea for new Slashdot section (5, Funny)

Anonymous Coward | more than 9 years ago | (#12774692)

I have an idea for a new Slashdot section. Instead of doing interviews, we should pit two self-proclaimed tech pundits against each other in a FUD deathmatch. For week #1, I suggest Dvorak vs. Cringely (not Cringley, Taco). The rules: they each post their own hilarious Nostradamus-like predictions about the future of tech. The winner is the one who gets the most slashdotters posting "what the fuck?" in the comments that follow. Also acceptable are "Whiskey. Tango. Foxtrot.", or "The goggles, they do nothing!", with other variations (such as clever Soviet Russia jokes) subject to approval by the editors.

Apple merging with Intel is a brilliant first move by Cringely. What say you, Slashdotters? Begin!

Re:Idea for new Slashdot section (0)

Anonymous Coward | more than 9 years ago | (#12774720)

wtf?!

Re:Idea for new Slashdot section (2, Funny)

elseedy (195891) | more than 9 years ago | (#12774734)

WTF

Re:Idea for new Slashdot section (1, Funny)

LWATCDR (28044) | more than 9 years ago | (#12774753)

Followed by AMD and Microsoft merging calling themselves Advanced Micro Soft Devices?
The of course you will dogs and cats living together followed by total chaos! We are talking real end of the world stuff here.

Re:Idea for new Slashdot section (5, Funny)

SnprBoB86 (576143) | more than 9 years ago | (#12774782)

In Soviet Russia, Dvorak and Cringely Wiskey. Tango. Foxtrot. YOU!

Re:Idea for new Slashdot section (5, Funny)

aheath (628369) | more than 9 years ago | (#12774784)

All we need is an 'Elmer Fud' [google.com] icon for this section and well be all set!

Apple is actually switching to Intel to smooth the way for a merger with Sun. Sun is going to abandon SPARC technology in favor of Intel technology. Sun is going to stop building low end workstations and ship Intel based Apple computers.

Re:Idea for new Slashdot section (4, Funny)

Ninwa (583633) | more than 9 years ago | (#12774842)

In the unlikely event that all of this happens could you send me your autograph signed on a postcard?

Hey Cringely, WTF - RTFA! (5, Informative)

EccentricAnomaly (451326) | more than 9 years ago | (#12774805)

Quoth Cringely: "Certainly, he never said WHICH Intel chip they'd be using, just mentioning an unnamed 3.6-Ghz development system -- a system which apparently doesn't benchmark very well, either (it's in the links)."

Those stupid benchmarks are comparing a G5 running native PPC code to the 3.6 Ghz Pentium running PPC code under emulation. Follow Cringely's link to an article that in turn links to ThinkSecret which then explains that the benchmarks are for Rosetta.

Sad thing about that is... (5, Funny)

Paradox (13555) | more than 9 years ago | (#12774901)

That the P4 3.6Ghz Rosetta benchmarks outspec my Dual 800 G4.

I have never felt so inadequate in my life. I know my machine is nearly 4 years old, but to get owned by a machine doing binary translation? Ouch. :)

GOOD NEWS! (4, Funny)

MustardMan (52102) | more than 9 years ago | (#12774810)

It's a suppository

Re:Idea for new Slashdot section (1)

nEoN nOoDlE (27594) | more than 9 years ago | (#12774840)

WTF, dude? Cringley is on crack.

There, first vote!

Re:Idea for new Slashdot section (2, Interesting)

Anonymous Coward | more than 9 years ago | (#12774852)

actually, I've had this suspicion too. It's the only thing that makes all the little things really add up. I doubt it's a done deal at this point. But I suspect it is on the table, and beyond just an idea floating around too.

What about the Intel CEO on stage? I've never seen him speak before...does he always come across as if he's barely repressing some great joyous secret? If not, what exactly is it about Apple deciding to buy Intel chips that would make Intel's CEO act so much like a puppy dog being fed?

I think Cringely may be right.

Re:Idea for new Slashdot section (4, Interesting)

Austerity Empowers (669817) | more than 9 years ago | (#12774926)

I don't think so, I think Intel is thrilled to have another platform using their chips. His competition just became AMD again.

I don't see Intel merging with Apple, I see Apple using Dell/HP/Lenovo to build their hardware (at worst). I'm not even sure about that as MS has a lot of control over these companies.

Re:Idea for new Slashdot section (4, Informative)

JabberWokky (19442) | more than 9 years ago | (#12774902)

When I started to reply to you, I thought Cringely was a nom de plume for a set of columnists. Turns out it's not quite correct, but the story is interesting [absoluteastronomy.com] . He's a computer writer who can't legally write (under that name) for a computer publication. Hunh.

And the reason? Because Dvorak held the position before him.

--
Evan

Re:Idea for new Slashdot section (0)

Anonymous Coward | more than 9 years ago | (#12774913)

The goggles, they do nothing!

Hmm (5, Funny)

Anonymous Coward | more than 9 years ago | (#12774699)

Apple + super heated Intel blowtorches = hot apple pies?

Re:Hmm (1)

dootbran (467662) | more than 9 years ago | (#12774870)

Sounds delicious. At least I know my stomach will be happy even if my computer isn't.

Wow (3, Funny)

Drakonian (518722) | more than 9 years ago | (#12774704)

I wish I could get some of the crystal meth that Cringely and Dvorak are regularly smoking.

Re:Wow (0)

Anonymous Coward | more than 9 years ago | (#12774871)

I just want to thank you. I laughed at loud at that. Then my family started giving me an odd look when I started choking on my own saliva. :-D

Re:Wow (4, Insightful)

TheKidWho (705796) | more than 9 years ago | (#12774917)

seriously me too

ertainly, he never said WHICH Intel chip they'd be using, just mentioning an unnamed 3.6-Ghz development system -- a system which apparently doesn't benchmark very well, either (it's in the links).

Ok for one they specifically said its a Pentium 4. Secondly, the xcode benchmarks were EMULATED you fucking fool. Native performance is much much better. Third, he's an idiot Intel will have x86-64pentiums out well before apple completes there switch to Intel.

Question 3: Where the heck is AMD?
They have the same exact supply issues as apple numbnutz.

Question 4: Why announce this chip swap a year before it will even begin for customers?

So that the developers don't bitch about suddenly having to transfer all their programs in one month to x86 you fucking idiot.

Not to mention Intel has a much better mobile roadmap then IBM or AMD.

Overall this guy is a fucking idiot.

Aptel (5, Funny)

spungo (729241) | more than 9 years ago | (#12774708)

Sounds like a Belgian lager, doesn't it?

Re:Aptel (5, Funny)

the eric conspiracy (20178) | more than 9 years ago | (#12774769)

Ok, but what does Inpple sound like?

Re:Aptel (1)

CreationLtd (541052) | more than 9 years ago | (#12774800)

Ok, but what does Inpple sound like?

Sounds to me like implode.

- Behind every great man is a hairy butt

Re:Aptel (3, Funny)

say (191220) | more than 9 years ago | (#12774801)

It sounds like nipple. It is Intel with the only friendly user interface.

Re:Aptel (1)

BigZaphod (12942) | more than 9 years ago | (#12774814)

Funny.. I read that as "Sounds like a Belgian liger" which might actually make a decent amount of sense for the OSX codename after Leopard if there's a merge with Intel...

Re:Aptel (1)

TheGratefulNet (143330) | more than 9 years ago | (#12774879)

nah, they just a piece of the pie..

I'm new here (5, Funny)

Anonymous Coward | more than 9 years ago | (#12774709)

Is Cringley always this batshit insane?

LOL (0, Offtopic)

repruhsent (672799) | more than 9 years ago | (#12774710)

Lunix is for faggots, for real dawg

Pfft. (5, Funny)

aftk2 (556992) | more than 9 years ago | (#12774711)

That's about as likely as Apple switching to x86.

Oh wait...

Re:Pfft. (1)

jisom (113338) | more than 9 years ago | (#12774886)

No one said x86. they said intel.

Re:Pfft. (1)

stretch0611 (603238) | more than 9 years ago | (#12774892)

That's about as likely as Apple switching to x86.

How about that's about as likely as Dell buying AMD chips.

Re:Pfft. (1)

DA-MAN (17442) | more than 9 years ago | (#12774931)

How about that's about as likely as Dell buying AMD chips.

Or Debian finally releasing sarge . .

Or Deep Throat revealing himself . . .

At this point, there ain't jack shit that could surprise me this month!

That ain't all... (0)

Anonymous Coward | more than 9 years ago | (#12774922)

Remember Steve Jobs already made hell freeze over by making iTunes for Windows, Quicktime 7 for Windows.

He's taking over the x86 world and Bill Gates is in on it, he really loves the Mac.

See here [mac.com] and of course here [mac.com]

Remember, you read it there second... (4, Interesting)

NZheretic (23872) | more than 9 years ago | (#12774715)

Apple+Intel:Mac 924 Vs Microsoft Gremlin & Linux Mini-van [itgarage.com]
This leaves Apple with a choice. Either continue to remain the sole supplier of hardware for MacOS/X and loose a large chunk of the desktop market share OR choose to directly compete with Microsoft and let Dell, Lenovo and HP sell Apple designed/approved "built for MacOS/X" laptops and PCs. The OEMs would love to have Apple and Microsoft competing to sell on the OEMs own hardware.

In my opinion if Apple does not choose the latter option, then it only because of very bad decisions by Apple's management or Sherman Act violating non-compete agreements with Microsoft.

Re:Remember, you read it there second... (2, Funny)

mmkkbb (816035) | more than 9 years ago | (#12774830)

every analogy limps.

this one has no legs at all!

Not flipping likely (1)

bazmail (764941) | more than 9 years ago | (#12774717)

Jeez another shot-in-the-dark merchant looking for his 15 minutes. meh......

What do you get? (0)

Anonymous Coward | more than 9 years ago | (#12774718)

What do you get when you put Apple and Intel together?

Intel.

Oh noes! (1)

goldenratiophi (878655) | more than 9 years ago | (#12774721)

My mom's Compaq has an AMD chip! COMPAQ AND AMD ARE MERGING!!!111ONE! No, they are not merging.

True (0)

DJP3221 (890916) | more than 9 years ago | (#12774723)

It does seem apparant. Seems like a good move.

Nice try ! (0)

Anonymous Coward | more than 9 years ago | (#12774725)

IBM is then going to take revenge by acquiring Appintel.

Apple Intel merger ?? NICE TRY !

no (0)

Anonymous Coward | more than 9 years ago | (#12774727)

if apple+=intel
wintel-=intel
wamd profits, intel dies

Their new OS will be called OSX64EEM10IIE (1)

SkyFire360 (889512) | more than 9 years ago | (#12774728)

Macintrino has a nice ring to it, no?

Cringely's Thought Process (5, Funny)

spyrral (162842) | more than 9 years ago | (#12774730)

"If I was right about Apple switching to Intel, maybe some of my other crack-induced hallucinations are true too!"

Let me be the first to say... (5, Funny)

moofdaddy (570503) | more than 9 years ago | (#12774732)

No Fucking Way. My asshole may still be stretched after all the monkeys flying out of it from the intel announcemet, but I am still willing to say that there isn't a chance in hell of this happening.

muhahahaha... (1)

Virtual Karma (862416) | more than 9 years ago | (#12774733)

Now all they need to do is stop supporting Windows on Intel platform... muhahahahahah....

Only if... (1)

Sinryc (834433) | more than 9 years ago | (#12774735)

Only in someones acid induced dream, will this happen. Or if the CEOs have done some serious fuck ups no one knows about.

Well... (3, Funny)

Epistax (544591) | more than 9 years ago | (#12774737)

They DID hug.. though I think it's pretty obvious Jobs enjoyed it more. After all, he's a mac user.



<ducks>

Re:Well... (1)

ChreodeRiot (598573) | more than 9 years ago | (#12774781)

He's CLEARLY more comfortable with his OS preference-ality

Re:Well... (1, Funny)

Anonymous Coward | more than 9 years ago | (#12774882)

They DID hug.. though I think it's pretty obvious Jobs enjoyed it more. After all, he's a mac user.

Not that there's anything wrong with that.

Re:Well... (1)

javaxman (705658) | more than 9 years ago | (#12774895)

They DID hug.. though I think it's pretty obvious Jobs enjoyed it more. After all, he's a mac user.

Dude, did you even watch the hug [businessweek.com] ?

Jobs was clearly going for a handshake. It's those Intel guys you have to watch out for... Steve was clearly uncomfortable with the whole touchy-feely embrace thing.

Let the flameware begin! That whole 'excellent karma' thing gets dull after a while...

But seriously, Steve didn't seem to be down with the hug. He's doing this because IBM's not giving him what he wants, not because he's hot for Intel.

And yea, I know. You were trying to make a lame joke. But at least pin the queer behavior on the right CEO- Otellini.

Gives whole new meaning to (4, Funny)

syzler (748241) | more than 9 years ago | (#12774741)

iPod, iBook, iSight.

Re:Gives whole new meaning to (5, Funny)

HyperBlazer (830880) | more than 9 years ago | (#12774838)

iPod, iBook, iSight.

Not to mention iCringely...

HE'S BEEN IN ON IT ALL ALONG!!!!!!11oneone!

Skeptical (1)

maelstrom (638) | more than 9 years ago | (#12774744)

I don't see Intel liking their relationship with Microsoft much, but I don't see a good reason for them to piss them off anymore than they need to either.

Neither Inpple or Appel work for me (1)

ScentCone (795499) | more than 9 years ago | (#12774752)

Nor MacIntel. Nor InPod. But I suppose I should start registering domain names anyway.

Re:Neither Inpple or Appel work for me (1)

say (191220) | more than 9 years ago | (#12774851)

There are many to register: Apptel, InApple (uhm), AI, InAp, aPint, iApp, InApt etc.

Jesus... (1)

TrevorB (57780) | more than 9 years ago | (#12774754)

Jesus, I'm glad the last CPU I bought was AMD.. ;)

pretty far-fetched (1)

moz25 (262020) | more than 9 years ago | (#12774755)

Okay, that's quite far-fetched: which interest would Intel have to merge with Apple anymore than they would have had in the past to merge with Microsoft? Intel is a hardware company... and one that benefits tremendously from all the windows-based computers out there. Certainly, they wouldn't be interested in Windows suddenly working a lot better with AMD CPU's? Two people can play such a game...

Re:pretty far-fetched (1)

periol (767926) | more than 9 years ago | (#12774930)

I don't know, it doesn't seem that far-fetched to me, for two reasons (that Cringely doesn't go into):

1) This would involve Intel buying Apple, not the other way around. This may be a stupid idea (I'm not sure yet), but at the very least it would be Intel's stupid idea, not Apple's stupid idea. Which kind of makes sense when you review the other stupid ideas that Intel's been having lately.

2. Intel *is* probably thinking about Longhorn. I'm working on an AMD 3000 machine that does a few things faster than the Pentium 1.5 laptop that I have. But only a few things, like graphics and Excel and things like that. Actually, I'm having a hard time coming up with any reason to upgrade my processor, except for adding PCI-X and faster RAM and the like. I imagine Intel isn't looking forward to the next three-to-five years when no one bothers buying faster computers because it's only about 20% of the computing population that would even notice the extra speed.

I would guess this isn't just about upgrade cycles, but it's also about Intel and Apple figuring out what to do with all those extra clock cycles.

What about Paul McCartney? (1)

spungo (729241) | more than 9 years ago | (#12774765)

Aren't Apple Corps going to complain about the Intel fiasco - as they have the prior Apple art on really crap business ventures.

Question (1)

Amouth (879122) | more than 9 years ago | (#12774766)

i thought news was suposed to get posted , hints the title "Stuff that matters" for some odd reason i doubt that an OS company would merg with a CPU maker that they currently don't have support for. i know they are moving but moving and being there are to completely diffrent situations. let me know when something real gets posted to the main page.

Re:Question (1)

Max Rool (552634) | more than 9 years ago | (#12774916)

And heres me thinking that Apple were a hardware company.

Re:Question (0, Flamebait)

callipygian-showsyst (631222) | more than 9 years ago | (#12774918)

OS company would merg with a CPU maker

Apple is a HARDWARE company. They never were able to make software. In fact, after two failed attempts at writing an operating system, they had to acquire technology from NeXT, CMU, and BSD to scrape something together.

Well well Cringley may be on the ball. (-1, Troll)

Anonymous Coward | more than 9 years ago | (#12774772)

Way to go Jobs. Just keep stabbing all Mac users in the heart. Keep killing off things that Mac Apple worthwhile.

But what's holding you back Steve ? Just kill Apple now. Don't sell to Intel, sell to M$. Make Mac OS X just an Active X plug in for Longhorn. Nice. Get rid of the staff, wind it all down. Kill it all and you will be happy and have had your revenge after Sculley humilated you. You know it is what you want.

Re:Well well Cringley may be on the ball. (1)

Paul Freedman (862219) | more than 9 years ago | (#12774927)

no, he wants to continue his day job as an industrial designer--this is a guy who went through two cubes until he got us to buy the mini--who periodically revamps his computers to mimic their accessories and vice versa--not to mention that the whole point was to reclaim the Mac (on humiliating terms, true) not to kill it

It's Official (4, Funny)

MooseByte (751829) | more than 9 years ago | (#12774773)


"Apple and Intel are merging."

It's official - The Macintel Speculation Circus has now officially "jumped the shark".

I can only expect that soon Fonzie's long lost nephew will arrive on the scene dressed as Charlie Chaplin, advertising the new "Macintel PC Jr EXTREME".

Re:It's Official (3, Funny)

Epistax (544591) | more than 9 years ago | (#12774867)

No, none of this is official. Netcraft as said nothing on this.

Please no more of this halfwit (0)

smcavoy (114157) | more than 9 years ago | (#12774785)

the guy rambles on about shit he half read up on.

Cringley and Dvorak are merging! (4, Funny)

callipygian-showsyst (631222) | more than 9 years ago | (#12774788)

...and will offer stiff competition for the Goodyear Blimp!

Absolutely not (1)

haggar (72771) | more than 9 years ago | (#12774796)

Intel didn't become the giant it is by doing stupid things like competing with their customers.

Not only that, but there is really very little synergy between Apple and Intel. All in all, this "prediction" is really easy to dismiss.

It is probably a bad idea. (1)

Juice2504 (744291) | more than 9 years ago | (#12774798)

Apple and Intel merging is probably not a good idea. The relationship Intel has with Microsoft would probably suffer as a result. Intel will want to keep Microsoft sweet, the sales of CPUs for the Microsoft market is huge, Intel would have to think of what might happen if MS put its money behind AMD.

Just my 2p.

J.

All spelling or grammatical are entirely intentional.

Re:It is probably a bad idea. (1)

mattyohe (517995) | more than 9 years ago | (#12774884)

Did you not RTFA? According to Cringely intel hates microsoft.

Blue Man Group (5, Funny)

theurge14 (820596) | more than 9 years ago | (#12774804)

Well, I sure would hate to be the one who has to break it to the Blue Man Group to start thinking different or leave.

In Related News... (1)

dthx1138 (833363) | more than 9 years ago | (#12774809)

This just in,
AMD and Snapple are merging to create the world's first 64-bit fruit beverages!

ALL HAIL SNAMDPPLE

Hahahaha ! (1)

alexhs (877055) | more than 9 years ago | (#12774813)

My favourite :

Question 4: Why announce this chip swap a year before it will even begin for customers?

Maybe to let developpers some time to port applications ?

Re:Hahahaha ! (1)

ad0gg (594412) | more than 9 years ago | (#12774896)

But apple says rosetta stone will be almost transparent and that porting takes only an hour(mathmatica) and a few lines of code changes? If this is true, why wouldn't they hold off till a month before they release the product? Otherwise they risk hurting their current sales.

I'm not buying it (1)

Nindukugga (889130) | more than 9 years ago | (#12774817)

It doesn't matter how confused I am about this change of CPUs by Apple, I'm not buying the merging argument.

It's clear, however, that the most affected is Microsoft. My guess is that sooner or later Apple will turn into more of a software company (that "The soul of a Macintos is its OS" comes to mind). Maybe Intel or HP will be the hw partner, so to speak.

But anyway, every day that passes I'm more glad I got hold last October of a PowerPC iBook... although my next CPU I guess will be AMD :)

What worries me most are the years spent at university hearing that the GHz thing was meaningless and some processors outperformed others with a lower clock-speed.

To me it's all marketing and getting attention by the media. Business, indeed. Has anyone had a look at Apple stocks value? I haven't but it would be interesting to see how they go up and up.

Consolidation of the PC industry. (2, Interesting)

CyricZ (887944) | more than 9 years ago | (#12774823)

While it seems unreasonable, if not unbelievable, at this time, it may indeed happen in the future. The computer industry is undergoing the same consolidation that the auto industry underwent five decades ago. The many smaller companies (ie. DEC, Cray, Amstrad, Olivetti, Digital Research) merged together, leading to larger bohemoths such as Compaq, Dell, HP, Packard-Bell, SGI, Sun, Apple and IBM. Now we're seeing the larger companies merge or leave the industry, such as Compaq and HP joining, and the downfall of SGI (and perhaps soon Sun). Soon there'll only be the big players of Dell, HP, IBM and Apple. Eventually we might end up with the "Big Three" of computing. Will this consolidation be good for the industry? Well, it's difficult to tell at this time. But it is a foregone conclusion that it will eventually occur.

I don't know about "merging" (5, Insightful)

Dark Paladin (116525) | more than 9 years ago | (#12774829)

But I'll bet on "getting in bed together", "sleeping together", so on and so forth.

As for the rest about Microsoft, I'll buy that. In fact, I think that the whole "Mac on Intel" thing will sell well because of Microsoft.

At first.

See, there's several people who, upon considering a Mac, say this:

"I'd get one, but I'd have to rebuy all of my old applications."
"I'd get one, but I like to play games."

Those are the 2 biggest reasons - not performance, not quality, it's always "apps and games".

Now, with an Intel based Mac, they can say:

"Well, I'll buy the Apple because they make good machines, and if OS X is crap then I'll just install Windows."

If Apple really works on shining up Wine (or buys out some other Wine based company - Crossover I believe?), then they can offer Windows compatibility with a certain number of apps, perhaps a solid list such as Photoshop, Office, etc (and grow the list as necessary).

So now if a Windows user buys a Mac, they can have the best of both worlds: they can keep their apps, and they can run either Windows via dual boot for what they *must*, or (emulated? translated?) the Wine type service instead of rebooting (even better, since they can keep all the Apple goodness with them.)

Windows sells the same as before, everybody's happy.

Except that if this works, and *if* Apple's market share climbs, more app writers make Mac versions of their products for their customers. Sure, there's the "Oh, no, they won't because they'll just wrote for Windows for compatiblity" - there will be those, but the ones that see a competitive market edge giving "*FULL* OS X compatibility" over their competition (sorry for using compet* so often) will make OS X based apps.

And lets face it, what are the big applications?

Browser
Email
Music
Office Suite (assuming that Microsoft keeps its promise and makes the next Mac Office more "exchange compatible", this will be more true)
Photoshop-like products
Movies

Apple will have all of those, and everything else is just gravy.

Then it becomes a feedback loop: more OS X apps, more market share. More market share, more good hardware drivers written. More good hardware drivers written, more hardware OS X can work with so more people buy since it supports their stuff. Apps have to keep up, so more OS X apps, etc.

Now, fast forward 5 years from now, when Apple announces OS X for all beige machines, sold on Dell computers with a specific hardware list. If your hardware isn't on the list, it won't work - and how long will that take hardware developers to go "Shit! We'd better work on this thing before our competitors do!"

Then Apple can go to the Enterprise and say "Hi! We're more secure than Microsoft, easier than Linux, and we run all of the apps you care about natively - and what we don't, we emulate so well you won't know the difference! Buy us!"

Then the very Windows compatibility that helped Intel based Macs in the first place starts to hurt Windows.

Of course, Microsoft will be doing their bit on the side, but now it will be *true* competition, which means we the consumers win. Linux is still around innovating and updating and dong well in the server end, Jobs makes even more money, and everything's good.

Too optimistic? By far, I'm sure - the "OS X on a Dell" will probably never happen. But I don't see Intel and Apple merging - just Intel using Apple to sell more products and hold AMD, Microsoft, and Dell in control, and Apple selling more products and using AMD to threaten Intel when they need a better deal.

Of course, this is all my opinion, things may change and I could be wrong - but let's just wait and see what will happen. I'm just excited about running Final Cut Pro Express and Half-Life on the same box within a year or so.

Lies, damn lies! (1)

HulkProtector1 (728239) | more than 9 years ago | (#12774833)

That is all

If Intel Dropped Microsoft Support... (1)

myheroBobHope (842869) | more than 9 years ago | (#12774834)

If this did happen, and the kept MAC OS locked up, AMD wouldn't be able to keep up with demand (short term) and people who wanted new computers would have to buy the ones with a MAC OS (as supply decreases, price increase, making AMD based Microsoft computers more expensive)... people would start using the MAC OS in droves...
Really, it's quite a crack pot theory, but if it worked just right it could force people to switch to a new OS (or just wait for AMD to increase output...)

either way, we win. Microsoft loses market share or AMD products become cheaper... (short term, at least.)

so let's hope he is right!

Next merger (4, Funny)

Linker3000 (626634) | more than 9 years ago | (#12774837)

SCO + M$ + RIAA + MPAA with Roland Piquepaille as CEO.

Now go bitch about that organisation!

Delusion (1)

wyz (890128) | more than 9 years ago | (#12774839)

FUD! This guy is even worse than Dvorak. The guy does not make a single credible point. Jobs will not let his baby (Apple) go that easily, sell it to Intel and become CEO of Disney/Pixar??? The Guy is smoking crack.

Only one way this would happen... (5, Insightful)

Reality Master 101 (179095) | more than 9 years ago | (#12774844)

Is if Jobs was given CEO title of Intel/Apple and a buttload of control. Anything less than that, there is no way Jobs gives up power. Jobs is a control freak -- yeah, like he's going to hand over the keys to Apple and say to Intel, "Have fun with my personality-based cult!"

Intel's doing great (1)

RLiegh (247921) | more than 9 years ago | (#12774845)

They are the market leader in CPUs. They don't need apple. Apple may (or may not) need them, but Intel doesn't need them.

Also, wouldn't this alienate Microsoft? I can't see Intel going out of their way to alienate the MS.

interesting. possible. overblown. oversold. (1)

swschrad (312009) | more than 9 years ago | (#12774847)

methinks cringe overreaches on this one a bit. I think it's just IBM's inability to get the G5 heat dissipation and power use down for a laptop that triggered the chip switch. but I do agree that intel and m$ have been strange bedfellows lately, on the order of IBM and m$ when WNT (VMS plus one, if you remember NT 3.1) pushed out OS/2 as m$' product line of choice efforts.

I am surprised that nobody made a joke on the order of Apple OS/IX.MMLCXVII or their 63.99784372 bit OS when the first pentium-family macs come out. c'mon, dotters, reach for the punch lines....

Umm. Whatever. (5, Insightful)

soupdevil (587476) | more than 9 years ago | (#12774848)

This silly hypothesis is entirely based on the fact that Cringely can find no logical reason for Apple to choose Intel over AMD. But the real reason is much less interesting than the one he made up. The real reason is that AMD is already maxxed out on production capacity, and could not guarantee enough chips to Apple to make the switch. Imagine what would happen if Apple announced the switch to AMD, and then had to delay the launch of their new x86 products due to CPU shortages. That is the nightmare that Steve Jobs will avoid at all costs, and Intel is the only Tier-1 CPU manufacturer with excess capacity.

Answers to his questions... (4, Interesting)

YahoKa (577942) | more than 9 years ago | (#12774849)

That was not a well thought out piece of writing.

Question 1: What happened to the PowerPC's supposed performance advantage over Intel?
Gap is breaking, and there are many other advantages of Intel/x86.

Question 2: What happened to Apple's 64-bit operating system?
Just because Intel's 64 bit is expensive now, doesn't mean it will be in a year.

Question 3: Where the heck is AMD?
Who knows if it will be supported, but AMD doesn't have the supply of chips to deal with Apple. Plus, Intel has better brand recognition and probably more muscle in negotiating a contract.

Question 4: Why announce this chip swap a year before it will even begin for customers?
For developers... ?

Question 5: Is this all really about Digital Rights Management?
Probably not.

I used to think this guy had a clue (2, Informative)

PygmySurfer (442860) | more than 9 years ago | (#12774853)

Apple loved to pull Phil Schiller onstage to do side-by-side speed tests showing how much faster in real life the G4s and G5s were than their Pentium equivalents. Was that so much BS?

Not really. But, how many things REALLY take such advantage of Altivec that its worth keeping it around?

yet Intel's 64-bit chips -- Xeon and Itanium -- are high buck items aimed at servers, not iMacs.

Someone wanna tell this guy about EM64T?

Where the heck is AMD?

Maybe Apple talked to AMD, and Intel offered a better deal. Maybe Apple wanted to ensure there'd be no supply problems (I'm sure Intel fabs a lot more CPUs than AMD does).

Why announce this chip swap a year before it will even begin for customers?

I wondered about this one too. Especially after Jobs showed how easy it is to port apps.

Is this all really about Digital Rights Management?

Gah! I sure as hell hope not!

The vaunted Intel roadmap is nice, but no nicer than the AMD roadmap, and nothing that IBM couldn't have matched.

Could have, but would they? I sincerely doubt it. IBM is more interested in all the CPUs they're going to put into the next generation gaming consoles. They'll sell far more CPUs, AND they won't even have to worry about making them faster.

Enter Apple. This isn't a story about Intel gaining another three percent market share at the expense of IBM, it is about Intel taking back control of the desktop from Microsoft.

That'd be sweet.

Remember, you read it here first.

C'mon, Dvorak predicted this years ago. :)

A Merger? (0)

ThePlague (30616) | more than 9 years ago | (#12774854)

Apple Market cap: 31 billion
Intel Market cap: 171 billion

Intel could swallow Apple, but why would it merge? And why would it push its biggest driver of demand, Microsoft, into its rival's, AMD, camp? Even if Intel were insane enough to do this, and Jobs were willing to become another Intel executive, wouldn't this open the door to MS buying AMD to stay competitive? Now there would be a battle royale.

Another Cringely-Worthy Success (1)

donnacha (161610) | more than 9 years ago | (#12774856)

Once again, Cringely successly applies his National Enquirer sensibility to Nerd-World and concocts yet another bizarre headline guaranteed to funnel slashdotters to his site.

It's a damn shame that the recent fore-grounding of tech in our culture has attracted so few real journalists or credible commentators rather than hucksters like Cringely. If you want a rough idea of just how little this guy knows or understands, check out the lousy forums he ran for years, little more than a spam-harvester's playground and now, thankfully, defunct and archived. If this guy doesn't even know how to install a forum to properly capitalize on the hype he generates, Hell, his opinion isn't worth much.

He made a mistake regarding the Cell (4, Insightful)

homb (82455) | more than 9 years ago | (#12774860)

While many of Cringely's comments may well be correct, I am very suspicious of the one regarding the Cell processor:

If Apple was willing to consider a processor switch, moving to the Cell Processor would have made much more sense than going to Intel or AMD, so I simply have to conclude that technology has nothing at all to do with this decision.

The Cell processor is not at all geared towards desktop/laptop use for a couple of reasons:

  • It's currently very hard to program the Cell efficiently
  • The Cell is not a general purpose CPU, it works very badly with out-of-order execution. Comments around the web abound as to how badly the Cell performs in general purpose programming.

So I think that the switch to Intel is at least partly technological, especially if you consider how critical the laptop market is for Apple, and how badly IBM screwed the pooch on that. Pentium M to the rescue!

The real question in Cringely's article is ... (1)

WillAffleckUW (858324) | more than 9 years ago | (#12774868)

Question 3: Where the heck is AMD?

If Apple is willing to embrace the Intel architecture because of its performance and low power consumption, then why not go with AMD, which equals Intel's power specs, EXCEEDS Intel's performance specs AND does so at a lower price point across the board? Apple and AMD makes far more sense than Apple and Intel any day.


See, that's the first question I would have asked. Perhaps he's right and the execs at both companies have arranged a stock-for-stock swap and aren't admitting to it until they have all their ducks lined up in a row ...

WTF? (2, Insightful)

diamondsw (685967) | more than 9 years ago | (#12774874)

Maybe I'm just a little too accepting of conventional wisdom, but...

Apple loved to pull Phil Schiller onstage to do side-by-side speed tests showing how much faster in real life the G4s and G5s were than their Pentium equivalents. Was that so much BS?


Yes. This is Phil Schiller, Vice President of Marketing. Of course it's BS.

So is Intel going to do a cheaper Itanium for Apple or is Apple going to pretend that 64-bit never existed? Yes to both is my guess, which explains why the word "Pentium" was hardly used in the Jobs presentation. Certainly, he never said WHICH Intel chip they'd be using


See Ars [arstechnica.com] .

just mentioning an unnamed 3.6-Ghz development system -- a system which apparently doesn't benchmark very well, either (it's in the links)


My God, a development prototype doesn't fare well in benchmarks run through a prototype emulator. Amazing, never would have guessed. Personally, I'll trust firsthand usage [accelerateyourmac.com] .

If Apple is willing to embrace the Intel architecture because of its performance and low power consumption, then why not go with AMD, which equals Intel's power specs, EXCEEDS Intel's performance specs AND does so at a lower price point across the board? Apple and AMD makes far more sense than Apple and Intel any day.


Apple is looking at long-term, and has spent the last dozen years chasing great technology from (relatively) smaller players. They want a reliable source of great desktop and notebook chips. Meanwhile, although AMD has done an excellent job of the Athlon, the Pentium M has done extremely well in the laptop arena, and that's what the upcoming Intel desktop chips will be based on. See the Ars story above.

So why would Steve Jobs --snip-- pre-announce this chip change that undercuts not only his present product line but most of the machines he'll be introducing in the next 12 to 18 months?


Because he needs developers to be working on it - Rosetta is great but we need native apps. However, a lot of other people dismissed the rumor [daringfireball.net] on the same grounds.

The vaunted Intel roadmap is nice, but no nicer than the AMD roadmap, and nothing that IBM couldn't have matched. If Apple was willing to consider a processor switch, moving to the Cell Processor would have made much more sense than going to Intel or AMD, so I simply have to conclude that technology has nothing at all to do with this decision.


Apple is in this for the long haul, not a handful of years. IBM is certainly capable, but they clearly didn't have any focus there. This is Intel's ONLY focus.

Complete and utter bullshit.

Merging? (1)

Dirtside (91468) | more than 9 years ago | (#12774878)

Apple and Intel are merging?

Hey, that's funny, the moon has never been that shade of red before.

To the Cringely Haters... (5, Informative)

Embedded Geek (532893) | more than 9 years ago | (#12774903)

I know you loathe the guy, but you have to give him this: at least he keeps score [pbs.org] on [pbs.org] his [pbs.org] predictions [pbs.org] . That's a Hell of a lot more than anyone else in the pundit biz does. If he's wrong on this one, you count on him publicly eating crow over it (eventually).

Disclaimer: Personally, I have no idea on how much faith to put in this particular prediction, either. I just keep my money in the S&P 500 and don't loose any sleep over the specifics.

::rolls eyes:: (1, Interesting)

wvitXpert (769356) | more than 9 years ago | (#12774914)

This guy is way out of the loop. He doesn't understand why Apple would switch from PPC? Because IBM doesn't give a damn about Apple. They are doing as little as possible in development of the G5, and they were never going to get a G5 in a PowerBook. Why not AMD? Are you on crack!? Sure, if Apple only sold desktops, and only cared about this generation of processors (which is what got them into this mess in the first place). The Athlon64 is a great desktop chip. But they don't have anything that comes close to Centrino. That is what Apple really likes the look of. And you can bet that Intel isn't planning on letting AMD beat them in desktop CPUs next gen like they did this one. It makes perfect sense for Apple to choose Intel. That was their only choice really.

MAD (1, Flamebait)

crabpeople (720852) | more than 9 years ago | (#12774920)

Mutually Assured Destruction

Seriously, intel and apple are i would say both the big #2's in the computing world. I really hope they end up killing each other off. Id rather see amd vs powerpc and linux vs windows.
id buy the popping corn for that!

Nominative! (1)

Gorak (26235) | more than 9 years ago | (#12774923)

Wintel == windows on intel

So, mac on intel == ... mactel?

And KDE on Linux on intel is, err, K-tel?

Bring on those cheesy 80's compilation albums!

Apple/Intel..... Microsoft/AMD? (3, Funny)

Theovon (109752) | more than 9 years ago | (#12774924)

Before you know it, Microsoft and Intel will start to get (more) hostile towards each other, with the result being that Microsoft has to rely more on AMD.

It's official. There is no longer any difference between 'good' and 'evil'. Just like how successful Democrats and Republicans are mostly just moderates with different names, good and evil have met in the middle in the tech industry.

It's too painful. Apple (good) with Intel (bad) and so Microsoft (bad) with AMD (good). I can't take it anymore!
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