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Full-Motion Ads Come to Videogames

Hemos posted more than 9 years ago | from the the-joy-of-games dept.

PC Games (Games) 486

Carl Bialik from the WSJ writes "'Advertising in videogames, dominated in the past by static ads such as billboards and signposts, is beginning to look more like TV commercials,' according to the Wall Street Journal. Massive, the company that brought still ads to videogames last year, is now introducing full-motion ads to PC-based games (not yet console titles). Massive CEO Mitchell Davis 'says Hollywood movie studios have shown particular interest in running 15-second movie trailers in online games.' Also of note: 'One problem with the full-motion ads is that gamers can easily avoid watching them. The full-motion ads start playing when a player moves near the ad spot on the screen -- and stop playing when the player moves away. As a result, gamers may see only a few seconds of the 15-second ads. Massive says it won't charge advertisers unless the full ad has been viewed.'"

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Yeah, that will work real well... (5, Funny)

It doesn't come easy (695416) | more than 9 years ago | (#13157110)

Player: "Oops, time out while I take 15 seconds to watch this ad..."

Game Narrator: "As you stand in the same spot for 1.3 seconds, the demon from hell rips your head off and tosses your mangled body over the nearby cliff. Alas, you find yourself dead at the bottom of the ravine. Better luck next time."

Re:Yeah, that will work real well... (5, Funny)

TimElliott (875568) | more than 9 years ago | (#13157157)

But did he save the 15% on car insurance?

This is great! (5, Insightful)

sgant (178166) | more than 9 years ago | (#13157161)

So this means all our games now will be free...right? Like our commercial TV is free cause we watch all the ads.

And just like going to the movies is now free cause of all the ads in the beginning...right?

/Sarcasm mode terminated.

This is bullshit. If the consumer isn't getting any benefits out of it I guess I'll avoid the privilege of paying for something that throws advertisements at me.

Re:Yeah, that will work real well... (1)

The Hobo (783784) | more than 9 years ago | (#13157178)

You mean:

You have died. Your deeds of valour shall be remembered. Press ESC to continue.

Re:Yeah, that will work real well... (5, Funny)

lukewarmfusion (726141) | more than 9 years ago | (#13157188)

Like real estate, outdoor advertising is about location. Who would put a billboard next to a demon-guarded ravine?

Customers are no good to you when they're mangled and decapitated.

Re:Yeah, that will work real well... (5, Funny)

bentcd (690786) | more than 9 years ago | (#13157241)

Who would put a billboard next to a demon-guarded ravine?
An undertaker?
Customers are no good to you when they're mangled and decapitated.
The undertaker begs to differ :-)

Re:Yeah, that will work real well... (0)

Anonymous Coward | more than 9 years ago | (#13157266)


I can't wait for a Thief 4 (if ever) so I can see ads like "Sears Craftsman Flashbombs" or "Nev-R-Kill Blackjacks"

Re:Yeah, that will work real well... (1)

saider (177166) | more than 9 years ago | (#13157317)

Well if the game were programmed such that when you died, your last view of the world was the ad, and that view lasted until the ad completed, then that would probably be prime real estate.

Why girls like black men (-1, Offtopic)

Anonymous Coward | more than 9 years ago | (#13157221)

Why girls like black men and loathe nerds

Consider this fine, elaborate piece of lyric:
I take you to the candy-shop
I let you lick the lolli-pop
Now, compare it to this:
I, um, like, um, show you the ThinkGeek-Website, and, um,
I let you, like, um, take a sip of, um, Jolt Cola from the, um, Emacs-mug

Re:Yeah, that will work real well... (4, Interesting)

Rolan (20257) | more than 9 years ago | (#13157235)

My first thought was the people who would get bored, run towards the add, wait 15 seconds, run away from the add, repeat.... That ought to drive up the cost/benefit ratio far enough to make it worthless...

Possible fix (5, Funny)

Spy der Mann (805235) | more than 9 years ago | (#13157269)

Alas, you find yourself dead at the bottom of the ravine. Better luck next time."

(As the screen shows the floor and your blood's dripping, you manage to see an announcement in a nearby wall:

"Headache? Take advil."

yet another brillant idea (-1, Troll)

Anonymous Coward | more than 9 years ago | (#13157112)

from those greedy jews

I predict a lucrative market. (4, Insightful)

BlackCobra43 (596714) | more than 9 years ago | (#13157113)

..of "Ad locations" maps will flourish alongside this intiative. That, or mods to remove them altogether. Although that might chnge the game rating....

A good thing too (2, Insightful)

Anonymous Coward | more than 9 years ago | (#13157116)

Yey, more lag!

Can't get enough!

How will they know if a full ad's been viewed? (0)

Anonymous Coward | more than 9 years ago | (#13157122)

and especially on a console, assuming the user has no network connection...

Privacy (5, Insightful)

wideBlueSkies (618979) | more than 9 years ago | (#13157123)

>>Massive says it won't charge advertisers unless the full ad has been viewed.'"

And how do they intend to track this? This is pretty scary. I kind of thought that the purpose of gaming servers was to facilitate gaming and interaction between players...not to monitor their activity.

Where does one draw the line as to what is and isn't monitored?

wbs.

Re:Privacy (1)

Asprin (545477) | more than 9 years ago | (#13157176)


RTA - The ads they're talking about are to be displayed in ONLINE games -- you're already connected and being tracked as a part of the game.

Re:Privacy (1)

wideBlueSkies (618979) | more than 9 years ago | (#13157226)

I don't agree with you.

Sure I am connected and being tracked within the rules of playing a game. However my behaviour should have no relevance in the 'real world'. The data used to track my online position (for collision detection, etc) should die with the end of that game loop (once the packet has been consumed by the game engine).

The only exception to this is still game related: Performance stats. Kills/deaths, win/lose, etc.

wbd.

Re:Privacy (1)

Rew190 (138940) | more than 9 years ago | (#13157254)

Before you tell the parent to read the article, it would probably be good of you to actually read his post where he already acknowledges what you said.

Re:Privacy (0)

Anonymous Coward | more than 9 years ago | (#13157192)

Simple, if the players field of view is in range of the advertisement for the duration of the ad count it as a view. I understand fears of loss of privacy, but this is pushing it.

Ummm, wherever they want (4, Interesting)

Sycraft-fu (314770) | more than 9 years ago | (#13157253)

Their server, their rules. I personally always assume that when I'm playing on someone's game server they know everything I do in that game universe. For MMORPGs, that's pretty literally true. They have a rather massive database of what happens so they can track down bugs and exploits.

You have no right to privacy on other people's property. If you come to my house and find microphones and cameras setup everywhere you are welcome to leave, but you cannot pretend like you have some right to stop me from monitoring you.

If it bothers you, don't play games that use this service, there are plenty that don't. For that matter, there are plenty of games that are offline, they never even try to contact anything on the Internet.

Suspension of disbelief? (4, Interesting)

Z0mb1eman (629653) | more than 9 years ago | (#13157124)

Whatever happened to suspension of disbelief? Games are generally supposed to happen in their own world - especiall online games... how can viewing a movie trailer for a real-life movie possibly fit in with the game world?

Re:Suspension of disbelief? (5, Insightful)

KDR_11k (778916) | more than 9 years ago | (#13157224)

"suspension of disbelief" is not profitable.

Re:Suspension of disbelief? (1)

Swift(void) (655825) | more than 9 years ago | (#13157227)

Whatever happened to suspension of disbelief? Games are generally supposed to happen in their own world - especiall online games... how can viewing a movie trailer for a real-life movie possibly fit in with the game world?
Advertisers are not bothered by that. More and more 12-40 year olds are spending their ever more limited leaisure time infront of a computer instead of the TV, so they are losing revenue from television advertising. Real world Advertising within games like we see on TV was always going to happen, it was simply a question of when. This will be a big market in the future, mainly for MMOG's, and eventually we will accept it just like we have done for television advertising.

Re:Suspension of disbelief? (1)

AKAImBatman (238306) | more than 9 years ago | (#13157232)

how can viewing a movie trailer for a real-life movie possibly fit in with the game world?

Just modify the ad to work with the game. i.e. Have an Orc drinking Pepsi, or a Space Captain stating that he loves the classic flavor of Coke. Game designers have been parodying ads in video games for quite awhile. Why not make them real ads with a twist? ;-)

Re:Suspension of disbelief? (1)

Threni (635302) | more than 9 years ago | (#13157276)

> Whatever happened to suspension of disbelief? Games are generally supposed to
> happen in their own world - especiall online games... how can viewing a movie
> trailer for a real-life movie possibly fit in with the game world?

Surely the trick in getting people to suspend disbelief is to make the experience as much like real life as possible?

Patches? (1)

Ruprecht the Monkeyb (680597) | more than 9 years ago | (#13157127)

Here's hoping those in the gaming community more skilled than myself will be releasing patches for these games to remove the ads.

And they know this how? (1, Troll)

Nom du Keyboard (633989) | more than 9 years ago | (#13157130)

Massive says it won't charge advertisers unless the full ad has been viewed.

And they know this how? Sounds like adware/spyware on my PC -- again.

Re:And they know this how? (2, Funny)

banglogic (702448) | more than 9 years ago | (#13157162)

And they know this how? Sounds like adware/spyware on my PC -- again.

Oh no! Adware/Spyware on my console now!? Argh!

Re:And they know this how? (1)

antifood (898331) | more than 9 years ago | (#13157223)

Well they have been doing this in a game called "Anarchy Online", in fact thats the game shown in the article. This means you're already logged into their servers, no spyware needed.

Re:And they know this how? (2, Insightful)

ribblem (886342) | more than 9 years ago | (#13157291)

It's built into the game engine so I imagine the game would track this just like they would any other gaming event. My God, Mario yawns if don't push any buttons for 30 seconds. Spy Ware!

kind of ridiculous (5, Insightful)

glassjaw rocks (793596) | more than 9 years ago | (#13157134)

So, basically what you're saying is that the 40 gb hard drive I have now will be filled up with advertisements? And furthermore, shouldn't I be able to have a game that's free of advertisements, seeing as I allready paid $49.95 for the game?

Re:kind of ridiculous (1)

shadowspar (59136) | more than 9 years ago | (#13157257)

That's a great argument. Unfortunately, it was also advanced against advertising on cable TV, and we see how far that's gotten us. If enough customers are turned off by the ads that it hits the companies in the pocketbook, then they will stop, but as long as they continue to make more money on ads than they lose in sales, the advertising will continue.

Gaming died years ago (5, Insightful)

Anonymous Coward | more than 9 years ago | (#13157136)

It's true. :-(

Legitimate Ads? (1)

Jeet81 (613099) | more than 9 years ago | (#13157139)

Could these ads be altered by spyware? Maybe a spyware could make a ad longer and maybe change an ad altogether.
Or maybe even a patch like the infamous "hot coffee" that turns all G rated ads to MA ads.

Next ... They'll Be Telemarketing Calls (0)

Anonymous Coward | more than 9 years ago | (#13157140)

I can't wait to see how they can start incorporating telemarketing calls in video games.

Why would anyone stop and watch these unless they're promoting GTA "hot coffee".

Unless the game is free.... (5, Informative)

Kenja (541830) | more than 9 years ago | (#13157142)

Unless the game is free, there should be no adds. If there are adds in the game and there was no warning on the box I would look into a law suit. I'm 90% sure there are disclosure laws that cover this kind of thing. And of course if there is a warning on the box that the game has adds in it, I wont be buying it.

Re:Unless the game is free.... (2, Insightful)

rhsanborn (773855) | more than 9 years ago | (#13157181)

Most any online game states that online play can change at any time and if you don't agree with it, you can return it at any time. Although, many retailers won't take opened games back, so most likely, you'll have to contact the publisher and ask for your money back since you don't agree with their EULA.

Re:Unless the game is free.... (4, Interesting)

bennomatic (691188) | more than 9 years ago | (#13157237)

I feel the same way about movies. I actually like seeing a few trailers before a movie, and even the slides before the lights went down weren't too bad, but 30 minutes of ads for TV shows, candy and sodas after the lights go down just pisses me off.

Re:Unless the game is free.... (2, Insightful)

ribblem (886342) | more than 9 years ago | (#13157255)

Just like when you pay for cable there are no ads...

Re:Unless the game is free.... (1)

bentcd (690786) | more than 9 years ago | (#13157288)

In a free market, putting ads in an online game will reduce the price or increase the production cost relative to the price you're already paying. While this might serve to reduce the price to zero, other tradeoffs are possible and probably also desirable in many cases.

Re:Unless the game is free.... (4, Funny)

Durandal64 (658649) | more than 9 years ago | (#13157321)

Unfortunately, even commercial game makers must have adds in their games. The ability to add and multiply numbers is just too important to programming to toss out. If you don't like adds, I suggest never using any computer software ever again.

Or did you mean "ads"?

Purchase... (1)

JossiRossi (840900) | more than 9 years ago | (#13157145)

Because when I buy a game at full price, and then pay the full price monthly fee. I can tell that am I getting the best discount for being used as marketing research. Oh and I love ads too, just wanted to add.

Re:Purchase... (1)

khedron the jester (888418) | more than 9 years ago | (#13157220)

Another thing I love is being a game's unpaid beta tester. I mean, can't they test the damn game themselves?

Re:Purchase... (0)

Anonymous Coward | more than 9 years ago | (#13157248)

Funny thing. The game that this is currently being applied to (Anarchy Online) only shows ads for those who did NOT buy the game and did NOT pay a monthly fee (aka fr00bs).

Read more about the over here [anarchy-online.com] .

What makes them think... (2, Insightful)

Anonymous Coward | more than 9 years ago | (#13157148)

Anyone besides advertising execs would want this in a game? It sucks to think that consumers and developers will actually put up with this, although there's no doubt they will for the following reasons:

Producers like money.
Developers want to keep their jobs.
Consumers just don't know any better.

Those pretty much describe the driving forces behind the game industry today, and it's sad that it's so obvious and so unchangeable.

And the first rule of FPS is (0)

Anonymous Coward | more than 9 years ago | (#13157154)

Don't stand still!

Can advertisers please f*ck off!

Re:And the first rule of FPS is (1)

leonardluen (211265) | more than 9 years ago | (#13157267)

then they just need to wait till you die...

you have been healed and respawned by band-aid brand bandages. check out their products in a store near you!

reminds me of that futurama episode (5, Funny)

Some_Llama (763766) | more than 9 years ago | (#13157158)

Leela: "Didn't you have ads in the 20th century?"

Fry: "Well sure, but not in our games! Only on tv and radio...and in magazines...and movies. And at ball games, on buses, and milk cartons, and t-shirts, and bananas, and written on the sky. But not in games! No sirree."

Chalk one up for marketing progress!!!

Re:reminds me of that futurama episode (4, Funny)

sprag (38460) | more than 9 years ago | (#13157278)

damn you're fast...I was looking up that quote.

Bender: Quit squawking fleshwad nobody's forcing you to buy anything.

Amy: Yeah. I mean we all have commercials in our dreams but you don't see us running of to buy brand name merchandise at low low prices.

Why not during loading screens? (4, Interesting)

Coventry (3779) | more than 9 years ago | (#13157164)

Instead of placing ads IN the game's content, why not play them while levels are loading? It seems modern games like Doom3 and Half-life 2 take well over 15 seconds to load a level anyway. Instead of just a bland progress-bar you could be watching an AD.

In-game ads would be easier to avoid (don't go near the creek unless you want to watch an ad for the dawson's creek DVD), but would IMHO be much more disruptive to the imersion of the game. Loading screens already hurt (KILL) imersion, so you might as well throw an ad up to take my attention away from watching the progress bar slowly move.

Re:Why not during loading screens? (1)

MrAndrews (456547) | more than 9 years ago | (#13157273)

And that would be even better than TV commercials, because no one would ever risk getting up to go grab a snack while a level is loading... the audience is absurdly captive.

Of course if this idea makes it into a game somewhere, you realize you have to say 27 Hail Marys and do 5 lashes for voicing your sinful thoughts.

Re:Why not during loading screens? (1)

bracher (33965) | more than 9 years ago | (#13157289)

Unless the game is an adaptation of Minority Report. In that case the invasive ads _are_ game immersion.

But I'd imagine that one game probably doesn't represent a big enough market for Massive...

Re:Why not during loading screens? (1)

Irashtar (836973) | more than 9 years ago | (#13157308)

There's a patent against doing anything useful with loading screens, otherwise we'd have mini-games and ads already! Sad, but true.

Re:Why not during loading screens? (1)

bentcd (690786) | more than 9 years ago | (#13157313)

Aren't there plugs for other EA games on the Burnout 3 load screens?

Re:Why not during loading screens? (3, Informative)

Saeger (456549) | more than 9 years ago | (#13157328)

why not play them [ads] while levels are loading?

Maybe because the idea is also claimed by the company (Namco) that has a lame patent on mini-games during game loading?

A better reason is probably that it's hard to play fullmotion video smoothly while loading levels because of the disk thrashing (even with DMA), and the CPU unpacking textures and whatnot. The ad itself would also lengthen the load time.

Best idea evar (5, Insightful)

Monkelectric (546685) | more than 9 years ago | (#13157165)

Massive says it won't charge advertisers unless the full ad has been viewed.

And I wont pay for games which have advertisements. *period*. I play games to *GET AWAY* from the bullshit that i the modern world.

Yeah Yeah it was coming (5, Funny)

hobotron (891379) | more than 9 years ago | (#13157166)


Fine. Whatever. Put ads in if you want, because you were going to anyway, nothing stopped you in the movies, but if my character needs a god damn Pizza-Hut ray gun to quash the evil Ceasar overlords Im going to personally shit in your Director of Marketing's coffee.

I can see it now.... (1)

Lumpy (12016) | more than 9 years ago | (#13157169)

GODLIKE..... this fragfest is sponsered by Bawls. bawls, when you just gotta have a caffinated twitch to kill your friends.

Nothing like an Advert to kill your killing streak.

Stupid. (1)

islandrain (888578) | more than 9 years ago | (#13157173)

If I'm paying $50 for a new game, I don't want to have to look at ads because EA or whoever found a new way to squeeze a few extra bucks out of their product. This just angers me.

...only charge after a full viewing? (0)

Anonymous Coward | more than 9 years ago | (#13157179)

Screw that! If such things are going to be monitored/tracked, charge the advertisers every single time the ad starts playing!

Depending on the advertiser, I'd spend a couple hours/week purposely racking up charges for them.

Gamers play games to avoid things like this. (1)

wschalle (790478) | more than 9 years ago | (#13157180)

Putting ads in the very medium that people use to escape ads is extremely distasteful.

ads (1)

jxyama (821091) | more than 9 years ago | (#13157184)

Are they going to pass on any of the ads revenue to the consumers?

Coming soon to videogames: The 8-hour workday (0)

Anonymous Coward | more than 9 years ago | (#13157187)

With the sponsorship of the US Labor dept and utilizing the latest in VOIP, IM, OLTP technology, gamers will now be required to work 8-hours of technical support, software QA, and data entry to receive 16 hours of gameplay.

Obligatory Futurama (0, Redundant)

sesshomaru (173381) | more than 9 years ago | (#13157189)

Leela: "Didn't you have ads in the 20th century?"

Fry: "Well sure, but not in our dreams! Only on tv and radio...and in magazines...and movies. And at ball games, on buses, and milk cartons, and t-shirts, and bananas, and written on the sky. But not in dreams! No sirree."

Bots (0)

Anonymous Coward | more than 9 years ago | (#13157194)

How about someone writes a bot that just keeps viewing the ad. That will stop this real quickly!!

Perfect (5, Insightful)

superultra (670002) | more than 9 years ago | (#13157197)

Putting more ads before movies has been working great [typepad.com] for that industry.

BASTARDS (0)

Anonymous Coward | more than 9 years ago | (#13157204)

Damn them, I pay $50 for a videogame and have to put up with ads?

FSCK that. I will NEVER buy a game that I know to have this kind of advertisement in it. The logos at the beginning of the game test my patience already.

Re:BASTARDS (0)

Anonymous Coward | more than 9 years ago | (#13157310)

Sounds like an argument for warezing the game since they are getting money from the ads whether you buy it or not.

Idea for ads in games (5, Interesting)

confusion (14388) | more than 9 years ago | (#13157208)

I think they've got it all wrong... No one is going to stop and watch an ad whilest someone is shooting at them or chasing them with a chainsaw or something like that...

No, I think the characters need to be dressed in outfits like those worn by nascar drivers, full of ads. You can pick your character as the marlboro man, Mrs. exxon mobile, and the Amazon queen.

Next, to do the movie ads correctly, they need to be displayed on the torso of your opponent, especially if it's a game where you have to work on a big opponent for a while. Then, everyone is stuck watching them.

See, that wasn't hard.

Jerry
http://www.cyvin.org/ [cyvin.org]

More like this... (5, Funny)

The-Bus (138060) | more than 9 years ago | (#13157211)

Why do video ads? Text ads are the way to go...


It is pitch black. You are likely to be eaten by a grue.

> WHAT IS A GRUE?

Sponsored Link
GRUE
Browse a huge selection now! Find exactly what you want today.
www.eBay.com

Monster - Official Site
Post Jobs & Search Qualified. Resumes. Find the Right Employees!
www.Monster.com
-----------------

The grue is a sinister, lurking presence in the dark places of the earth. Its favorite diet is adventurers, but its insatiable appetite is tempered by its fear of light. No grue has ever been seen by the light of day, and few have survived its fearsome jaws to tell the tale.

>


The new spelling of Text Adventure Game is Text Ad Venture.

Why, Oh Why Do People Put Up with This? (1)

Trifthen (40989) | more than 9 years ago | (#13157214)

I know it's been said before... but people pay to play these online games. Why would I want to pay to hear an advertisement? This is about the same level as commercials before, during, or after a movie preview; actively exploiting a captive audience without providing them any tangible compensation seems short-sighted and risky.

hopefully we can blow them up! (0)

Anonymous Coward | more than 9 years ago | (#13157216)

I know I've always wanted to unload a surface to surface missile at some of the animated billboards on the side of the freeway

Sad (3, Insightful)

Nastard (124180) | more than 9 years ago | (#13157225)

"One problem with the full-motion ads is that gamers can easily avoid watching them."

How sad is it that this is considered a problem?

Hooray! (3, Funny)

drafalski (232178) | more than 9 years ago | (#13157229)

This will no doubt mean lower video game prices now that publishers will be drawing ad revenue, right?

The only good way of doing this.... (2, Insightful)

geekguy (97470) | more than 9 years ago | (#13157230)

The only way I can see this being somewhat not hated by the gamers is if it is used in a MMO game to eliminate the monthly fees. I would be willing to play a game where the ads were hosted on the server and I wasn't charged for playing on that server.

Subsidized living (2, Insightful)

SirSlud (67381) | more than 9 years ago | (#13157236)

The time has come to take a stand against having our cost of living subsidized.

I'd rather pay the full cost for a product than pay a lesser price so I can watch advertising. If you can't produce the thing for a low enough cost such that people value it enough for you to recoup your costs, dont make it.

Man, am I getting sick of this. Bigger and bigger budgets, subsidized by advertising; why not better and better products, succeeding on they're own terms.

Wait till Google gets involved with this.... (1)

ShyGuy91284 (701108) | more than 9 years ago | (#13157238)

Then there should be some interesting adds.... Your playing Diablo III, and all of a sudden you see ads for occult supplies. Or your playing an online game, and some little brat is cussing "cuz hez cool", and you begin to see all sorts of disturbing ads....

Ads in Games?! (0)

Anonymous Coward | more than 9 years ago | (#13157242)

Seiously, I know this has already been said, but if my 50 bucks isn't enough, then they can go to hell.

Annoy Your Customers == More Profit ?? (1)

Sgt O (832802) | more than 9 years ago | (#13157243)

I for one would not want to try to sell something to a potential customer by annoying them.

I imagine that, subconsiously, the user would start equating your product with something they hate.

It seems to me that the product placement, as it exists in games today, is alot more effective so long and your not seeing a ad for Mountain Due right before your fall into a lava pit. The opposite, in my mind, would be more effective - imagine crawling out of a lava lake and the first thing you see is a cool, refreshing, thirst quenching, Sprite with a fresh can of ammo sitting beside it...

But what do I know, I'm just a stupid IT guy...

I've seen this... (1)

Achra (846023) | more than 9 years ago | (#13157256)

They have it working in Anarchy Online for the free players. http://www.anarchyonline.com/ [anarchyonline.com]
Seems to me, if you're not paying for the game, this isn't such a bad idea. I'd love to see AO extend their free accounts past January 16, 2006 and have them be funded by this. I don't know if it's possible, but it's not intrusive, really. The ads only exist on billboards inside the cities, and generally, they fit into the world. For example, an ad for AlienWare PC's.. It all looks kind of future anyways, something you could expect to see on a futuristic billboard. Now, if they decide to start subjecting me to ads on my paid EQ or WoW account.. Well, then that account is going out the window.

Heh (3, Interesting)

Have Blue (616) | more than 9 years ago | (#13157258)

This will be an interesting puzzle for level designers - advertisements are best placed in high-traffic areas to maximize exposure, but the players will then tend to avoid those areas to minimize exposure (read: annoyance and distraction). And the advertisements will be competing with game elements that are also trying to draw the player's attention- powerups, other players, stationary objects like teleporters. Advertisements will also have interesting effects on perception and types of engagement- sniping right now is just a matter of looking for moving targets, but what if they're running around in front of a giant flashing movie trailer?

A good bit of the wrongheadedness of this idea comes from the fact that in professional sports, the ads are not aimed at the players; they're supposed to be seen by the audience who is watching them. Video games have no equivalent to this, except in the "pro gaming" world, which is still too small to be an influential market

Ooooh farmers of the new economy unite! (1)

OneMemeMofo (901314) | more than 9 years ago | (#13157260)

So, Let's say that this is happening on on-line games. Suddenly several suspiciously silent characters start flocking to certain areas for 15 seconds at a time... Kind of brings farming in MMORPGs to a new level! If these are accepted as the new adds it won't be long before it is used as a way to hype a summer blockbuster.

"The most highly anticipated movie of the summer!"*

*According to Massive ads Inc.

unwanted advertising (1)

toucci (834101) | more than 9 years ago | (#13157262)

Perhaps we will soon be downloading patches laden with new advertising content. "If we bundle it with an auto-patching frontend, the users will be delighted to see new content each and every time they fire up the game!" At least, that's what the PR guy will say. The kind of PR guy who sharpened his teeth working for gator.

playable ads (1)

draos (672972) | more than 9 years ago | (#13157263)

Instead of just adding movies, how bout integrating products with game play. In Oddworld Munch's Oddysee there you drink Sobee to restore your health. Or maybe have an army recruiting office in the game where you actually have to join the real world Army to get to the next level....

Evil marketers are overheard saying... (1)

B11 (894359) | more than 9 years ago | (#13157264)

All your harddrive, bandwidth, privacy are belong to us...

Seriously though, I remember seeing (static)ads pop up in games and thought to myself "hmmm, funny, I didn't pay less for this game, why the ads?"

Where does it end? I have to endure "ad noise" everywhere, buses, urinal stalls, while on hold, in movies, what's next? Reminds me of that "ads in your dreams" episode of Futurama.

Fitting ads into game theme difficult... (3, Funny)

It doesn't come easy (695416) | more than 9 years ago | (#13157265)

As you drive your combat skimmer across the sand dunes on Alberon VI, you notice a full motion billboard next to the bombed out ruins of the enemy's headquarters..."Get a free Experian credit report with a free 30-day credit monitoring trial."

They could do it right (1)

Arthur B. (806360) | more than 9 years ago | (#13157270)

If they tried to make the ad fit in the game universe. It is not impossible and could even be funny if not too invading. But, oh, they won't. I wonder if MMOG adopted ads on the walls what would happen. Would you be able to rip the poster off ? To tag it ?

So thats where my money's gonna go.. (1)

pickyouupatnine (901260) | more than 9 years ago | (#13157277)

Great! So now I'll have to buy the latest hardware so I can play the latest games with the greatest graphics which display full motion ads that take up an additional chunk out of my CPU.

alternative to in-game ads (2, Insightful)

cerberus04 (792701) | more than 9 years ago | (#13157282)

if they were desperate to squeeze ads somewhere in the game, the best place would be on the loading screens.

Ads in Videogames, VHS Tapes, & DVDs (1)

reporter (666905) | more than 9 years ago | (#13157286)

These ads in videogames remind me of ads on VHS tapes and DVDs. Before the start of the main feature, VHS tapes usually start with an ad for an up-coming release (on videotape) of a movie. Of course, these ads are annoying, and you can easily skip them by pressing the fast forward button.

The DVDs are more creative -- especially when it is a porn DVD. There is some code (or something) on the DVD that prevents you from doing a chapter skip.

Allow me to explain. I usually watch porn on my laptop, and it is equipped with a DVD player. Once I slam that DVD into the slot, Windows XP recognizes the right software and invokes the DVD player. It has both a fast-forward button and a forward chapter-skip button. Once I see the ad, I try to click on the chapter-skip button so that I can quickly move onto the Vaseline-consuming scenes. However, the chapter-skip button is disabled. The best that I can do is to click on the fast-forward button.

Unfortunately, many porn DVDs are packed with frontend ads, and fast-forwarding through them takes about 1 minute. 1 minute is an eternity when you want to get a porn fix. Guys, you just know what I'm talking about.

Syndicate Wars? (1)

Edunikki (677354) | more than 9 years ago | (#13157292)

I may misremember, but didn't Syndicate Wars have adverts with motion in the game?

consumers need to reject this type of thing. (1, Insightful)

atarione (601740) | more than 9 years ago | (#13157293)

ads everywere and on everything needs to stops. consumers need to not buy a game that is going to serve as a "advertising" outlet. let a couple games try this and flop and hopefully they will give up.

between crap like this, lousy buggy game play, copy protection that makes it nearly impossible to install games i have actually bought... I may just stop playing games altogether.

I statrted playing computer games cause i found it fun and relaxing... lately i have found it stressfull and annoying.

BF2 is possibley one of the buggiest POS games ever unleashed on the hapless game consumer.. but i digress

Cheaper games (2)

TwoStepsBehind (762238) | more than 9 years ago | (#13157297)

Hey if it gives them the opportunity to reduce the price of the games with the revenue they could earn from the advertising, more power to them.

However if a game designer or developer has to choose between using that last few megs of space for game content or advertisement...

Alienation (5, Interesting)

Renraku (518261) | more than 9 years ago | (#13157298)

What a good way to alienate your gamers.

I mean, what if you were playing World of Warcraft, and there was a big sign for Coca Cola in the middle of Orgrimmar, that captured your screen and furthur reduced FPS as you approached it. You'd probably avoid Orgrimmar. Also, since that's a vital city to play as the Horde, you'd probably end up quitting. gg.

Note to game developers/publishers (1)

radish (98371) | more than 9 years ago | (#13157299)


Current monthly spend on video games & related products/services: $100-200

Predicted monthly spend on video games which use this "service": $0

Do the math.

Hello? forgot about Syndicate Wars? (0)

Anonymous Coward | more than 9 years ago | (#13157304)

This is not news! Syndicate Wars features floating billboards with full-motion ads for Ghost in the Shell, including video footage of the movie.

npc bartender says : (1)

varkman (818678) | more than 9 years ago | (#13157322)

You must find the COLA-COLA© artifact to defeat the great TWINSIE© monster. -- Seriously : when did this change from 'we buy a product if you make that product entertaining enough' to 'thank you for selling our free time to companies who waste billions on crap everybody's annoyed with' happen?

A really big CEO? (1)

rudy_wayne (414635) | more than 9 years ago | (#13157333)

"Massive CEO Mitchell Davis says ...."

Massive CEO?

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