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Yahoo to Launch Blog Ad Network

CmdrTaco posted more than 9 years ago | from the escalating-the-battle dept.

The Almighty Buck 115

Art Vanderlay writes "Yahoo is launching the much anticipated ad network for small Web publishers today, intended to strengthen its hand against rival Google, a source familiar with the plan told CNET. The service will undoubtedly turn up the heat in Yahoo and Google's ongoing rivalry to dominate Web advertising. Syndicated search revenue for Google was $630 million, of Google's $1.38 billion in revenue in the second quarter of 2005."

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I wonder... (2, Funny)

Anonymous Coward | more than 9 years ago | (#13231618)

If the ads are more insightful than the blog posts. I'm going to say... yes.

Guess I'll be signing up (1)

Motherfucking Shit (636021) | more than 9 years ago | (#13231639)

Considering that Google booted me out of AdSense a month ago (while I was on vacation, no less), and won't give any reasonable explanation as to why, at least Yahoo's service gives me another option.

Re:Guess I'll be signing up (3, Funny)

daeley (126313) | more than 9 years ago | (#13231674)

"...and won't give any reasonable explanation as to why..." quoth Motherfucking Shit.

Hmm. ;)

Re:Guess I'll be signing up (3, Interesting)

b0r1s (170449) | more than 9 years ago | (#13231703)

Probably for "test" clicking your own ads. It's happened before. That $0.07 really hurts Google's bottom line.

Re:Guess I'll be signing up (1)

Motherfucking Shit (636021) | more than 9 years ago | (#13231772)

Probably for "test" clicking your own ads. It's happened before. That $0.07 really hurts Google's bottom line.
Nah. I'd been signed up since February, and had specifically avoided clicking any of my own ads due to others' horror stories.

In 5 months of showing ads, I'd received one check for a whopping $120. I was averaging about 2,000 impressions per day, I think around $1 daily (can't check, because they won't even let me login to view my old stats); hardly breaking the bank. I was just coming due for another check, barely over $100, when they sent an email saying I'd been kicked out for "invalid clicks." They wouldn't give any further information.

All I can imagine is that maybe someone visited my site and clicked multiple ads, but it's not like I can prevent that, especially when I'm on vacation. Left a bad taste in my mouth, one day everything was great, the next day I'd been unilaterally booted out with no recourse and no apology.

Re:Guess I'll be signing up (1)

Tikicult (901090) | more than 9 years ago | (#13231740)

Not me. I get over 15000 hits a day on my site. All of the goofy ad providers I've tried )AdSense included) haven't paid out a single cent. It's a total waste of page space and time.

- though I think that I'll keep the ads for www.tshirthell.com up, they make me laugh. (What Would Jesus Do... for a klondike bar?)

Why not both? (2, Interesting)

DogDude (805747) | more than 9 years ago | (#13231750)

Why not use both services? If I had a blog or something similar (ie: non-ecommerce), I'd but up an iframe for each of them, let them do their magic trying to match ads, and simply se which one paid the most. Or if they're close, why not just leave 'em both up? From what I understand, there's very little that the site showing the ads has to do to get them set up, so there's really nothing to lose using both (other than screen real estate, obviously).

Re:Why not both? (1, Insightful)

Anonymous Coward | more than 9 years ago | (#13231844)

Google's Adsense requires exclusivity - their TOS states that you can't use a competitive service on a site that uses Adsense.

Re:Why not both? (3, Interesting)

TheAwfulTruth (325623) | more than 9 years ago | (#13232014)

Somehow that doesn't really seem to sit well with the "do no evil" bit...

But maybe that's just me. Then entire AdSense BS stinks of evil already.

Re:Why not both? (0)

Anonymous Coward | more than 9 years ago | (#13232977)

how is exclusivity evil?

are you that cracked out of your mind to think that one ad provider should share with another?

jesus tap dancing christ

Re:Why not both? (1)

That's Unpossible! (722232) | more than 9 years ago | (#13233266)

Somehow that doesn't really seem to sit well with the "do no evil" bit...

But maybe that's just me. Then entire AdSense BS stinks of evil already.


So you are of the well-thought-out opinion that capitalism is evil?

Very limited exclusivity. (1)

winkydink (650484) | more than 9 years ago | (#13232083)

From the TOS:

You agree not to display on the same Web page in connection with which any Ad Unit, Ad, Link, or Search Box is displayed (a "Serviced Page") any advertisement(s) that an end user of Your Site(s) would reasonably confuse with a Google advertisement or otherwise associate with Google. If You have elected to receive content or Site-based Ads, You further agree not to display on any Serviced Page any non-Google content-targeted advertisement(s). If You have elected to receive Search Results on any Site(s), You agree that Google will be the exclusive provider of Internet search services on such Site(s).

I read this as:

- You can't try and confuse the user into thinking that non-Google ads are fromn Google (when both appear on the same page)

- If you are receiving site-based ads, you cannot mix google & non-google ads on the same page. As best as I can figure, most sites (especially smaller ones) receive content-based ads, so I read this as not applying unless you're in the Adsense Premium programs (you get bazillions of visits per month)

- If you receive search results on the site, you agree that google is te exclusive provider.

In short, most people can (and do) display google & non-google ads on the same pages.

Re:Why not both? (3, Informative)

Serveert (102805) | more than 9 years ago | (#13231979)

Can't do that with Yahoo's new program. Google doesn't allow you to place ads from another affiliate network which uses the context of your website to target ads to your site.

Re:Why not both? (1)

neves (324086) | more than 9 years ago | (#13235610)

If I understand well adsense program policies [google.com] , you can use both. You just can't display both at the same time. See:

We do not permit Google ads or search boxes accessing Google search services to be published on web pages that also contain what could be considered competing ads or services.

They talk about "web pages", not "web sites". So you can randomly show Google or yahoo ads. It would give you a greater pool of advertisers, probably with greater chance of displaying a interesting ad that will convince your user to click.

Re:Why not both? (1)

Serveert (102805) | more than 9 years ago | (#13235685)

True. It really boils down to contextually targetted ads, that's google's bread and butter really. This "non-compete" was a stroke of genius IMO. They came out with a good product using their contextually targetting technology then set up barriers to entry for other potential competitors in that specific space. While they built up their contextually targetted network they left everyone else in the dust, and now, as expected, yahoo is playing catch up. It will be interesting to see what google has in store for us next assuming yahoo gets their act together and makes a halfway decent adsense clone.

I wonder.. (1)

ShaniaTwain (197446) | more than 9 years ago | (#13231788)

I wonder if your site ranking will go up on Yahoo and down on Google when you switch your ad service over? ..Or is summer the wrong season for tinfoil?

Re:Guess I'll be signing up (1)

SoCalChris (573049) | more than 9 years ago | (#13234830)

I'm going through the same thing right now.

I got an email saying that my account had been disabled, due to suspected fraudulent clicks. I emailed them asking if they could elaborate, or if there was any way to get the account reinstated after deducting the amount they thought was fraudulent.

They refuse to tell me why the account was disabled (So they don't give away any details about how their fraud protection works), and refuse to reinstate it.

I'm curious... (0)

Anonymous Coward | more than 9 years ago | (#13231641)

What are the rates for these services?

Re:I'm curious... (2, Funny)

lucabrasi999 (585141) | more than 9 years ago | (#13231666)

What are the rates for these services?

One MMMMIIIILLLLLIIIIIIIOOOOOOONNNNNNNN Dollars!

No, NO. (1)

game kid (805301) | more than 9 years ago | (#13231922)

That's one million, gazillion, fafillion dollars. Make check payable to Meyers & Troyer Publishing d/b/a Project Preparation-H.

Re:I'm curious... (1)

Swamii (594522) | more than 9 years ago | (#13232007)

Finally, a movie reference from you that borrows from something other than The Godfather. :-)

Blog Ads? (0)

Anonymous Coward | more than 9 years ago | (#13231652)

Since when are all small publishers bloggers? Learn to title your posts /., Cnet

Re:Blog Ads? (1)

DogDude (805747) | more than 9 years ago | (#13231677)

Actually, it sounds like it *is* for blogs. But calling bloggers "publishers" is far-fetched. I'd call the vast majority of blogs "online diaries".

Re:Blog Ads? (3, Informative)

Refrozen (833543) | more than 9 years ago | (#13231713)

Actually, CNet has no clue what they are talking about, Yahoo! calls it their small publisher network (here [yahoo.com] )... it is for any website that wants to run it, just like AdSense.

Re:Blog Ads? (1)

cbmc64 (879741) | more than 9 years ago | (#13232792)

If you're running ads on your blog then you're a publisher, period. You're basically providing content to draw viewers for a media outlet to run ads to. If lots of people "watch your show" by visiting your blog, then "the tv network" makes more money off the high "ratings". Like a successful show, you'll make more money too if you get more people watching.

Re:Blog Ads? (1)

paulymer5 (765084) | more than 9 years ago | (#13234182)

If you actually try signing up for the beta, the first option under "Primary purpose of your site:" is blog.

It's not the best headline, but it's not particularly inaccurate. It is Slashdot, after all.

blog a second (0, Offtopic)

frozencanuck (875563) | more than 9 years ago | (#13231653)

The final word?

Sounds like it has a market (3, Insightful)

confusion (14388) | more than 9 years ago | (#13231663)

This really sounds like it has a lot of market potential, but the articles really don't have any detail as to what the fees will be or really how it is going to work.

It is encouraging to see some recognition of the "little guys" though.

Jerry
http://www.cyvin.org/ [cyvin.org]

Re:Sounds like it has a market (0)

Electrum (94638) | more than 9 years ago | (#13232940)

but the articles really don't have any detail as to what the fees will be

Fees? Is this a Soviet Russia joke? The purpose of this is for blogs to get paid for advertising. This is similar to Google's AdSense program.

Microsoft won't be too far behind ... (3, Interesting)

xmas2003 (739875) | more than 9 years ago | (#13231669)

Any bets on when the Redmond gang will offer their Ad network?

Re:Microsoft won't be too far behind ... (2, Funny)

digidave (259925) | more than 9 years ago | (#13231866)

Whoa! Don't be so hasty. MS just read about this now, so they've got to get a dev team together later today, wait for Yahoo to launch so they can steal ideas, then develop their own. Before they launch they will need to market it as an innovative revolution in online ads until finally it launches and nobody cares about it.

At least that's what they did with MSN search and MSN maps.

Re:Microsoft won't be too far behind ... (1)

Torinir (870836) | more than 9 years ago | (#13231955)

You and I call it "theft of ideas," Microsoft calls it "innovation." I guess it's all a matter of perception... and I always perceive a lot of crap coming from M$.

Re:Microsoft won't be too far behind ... (2, Interesting)

ScentCone (795499) | more than 9 years ago | (#13231972)

for Yahoo to launch so they can steal ideas, then develop their own

So, when MS does it, it's stealing. But when Yahoo does it (following Google), it's innovation? Or, when Google did it after Overture and Go2 and everyone else that had been in the game for years... what, they were just de-Eviling it? And, Google maps... was not one bit of it, conceptually or otherwise, derivative in any way from earlier offerings from MapQuest, and Yahoo?

I guarantee that Yahoo won't be advertising this new service as being "just like Google did it!" even though they're obviously going after similar niches, using something that will manifest itself in a similar way. Of course, this is slashdot, so everything's fine unless MS happens to also do it.

Re:Microsoft won't be too far behind ... (0)

Anonymous Coward | more than 9 years ago | (#13232464)

You are shortsighted, and obviously a bit off. Overture and GoTo were just PPC engines. They never offered contextual matching on publisher's end. Maybe massive sites like slashdot, but never small sites.

Furthermore, AdSense was targetted towards content sites (no matter how it was used). Yahoo!'s looks to be aimed at bloggers.

There is a difference between copycating exactly (ala MSN) and improvements (ala Google Maps vs MapQuest).

Re:Microsoft won't be too far behind ... (1)

mr_sas (682067) | more than 9 years ago | (#13231871)

*bets for a limited beta in october*

Re:Microsoft won't be too far behind ... (1)

shark72 (702619) | more than 9 years ago | (#13233050)

"Any bets on when the Redmond gang will offer their Ad network?"

MSN Spaces [msn.com] is Microsoft's free, ad-supported blogging site. Knowing how Microsoft plays their brands, I believe that they'll continue with that tactic. They get the ad revenue, plus they drive viewers to the MSN properties.

Re:Microsoft won't be too far behind ... (1)

Hosiah (849792) | more than 9 years ago | (#13235034)

Any bets on when the Redmond gang will offer their Ad network?

The Redmond mafia *is* it's own ad network. Marketing is all they *do*.

Formula for success (4, Funny)

jesuscyborg (903402) | more than 9 years ago | (#13231678)

Microsoft and Yahoo's new formula for success on the web seems to be: Do whatever Google does!

Re:Formula for success (1)

TheOtherAgentM (700696) | more than 9 years ago | (#13231721)

Sweet! That means if I visit friends at Yahoo! or Microsoft, I can also drink $5 bottles of water and eat a variety of snacks that I would normally find too expensive to purchase for myself.

Re:Formula for success (3, Insightful)

lucabrasi999 (585141) | more than 9 years ago | (#13231732)

Microsoft and Yahoo's new formula for success on the web seems to be: Do whatever Google does!

Can you blame either company? In any line of business, it is a good idea to copy a successful competitor, especially when the cost of said "copying" is relatively low.

Re:Formula for success (1)

CrashRoX (783286) | more than 9 years ago | (#13231834)

well I blame MS for sucking. That rubbish "start" is a poor excuse for a heavily loaded and slow version of google (kinda)

Re:Formula for success (1)

digidave (259925) | more than 9 years ago | (#13231926)

Turn Javascript off and look at the start.com/3 page. Now *that* is what a search engine should look like.

Re:Formula for success (1)

CrashRoX (783286) | more than 9 years ago | (#13232435)

wow. What a huge difference. It actually loads fast. I think they have a lot of work to do. Googles is pretty quick, especially compared to Microsofts.

Re:Formula for success (1)

kirn_malinus (159763) | more than 9 years ago | (#13235222)

It may not be in this case. Google has recently [marketingvox.com] filed a patent application for this technology.

Re:Formula for success (2, Funny)

Momoru (837801) | more than 9 years ago | (#13231807)

Well that strategy worked for Google...they just did what Yahoo and Microsoft did....

Re:Formula for success (3, Interesting)

enrico_suave (179651) | more than 9 years ago | (#13231811)

" Microsoft and Yahoo's new formula for success on the web seems to be: Do whatever Google does!"

As much fun as it is to piss on yahoo as the "old and busted" and google as the "new hotness"... Yahoo has made some interesting forward thinking purchases lately... like flickr and Konfabulator

*shrug* YMMV, and I'm no yahoo apologist/fan boy... just saying not all that glitters is google.

e

Re:Formula for success (1)

Momoru (837801) | more than 9 years ago | (#13232260)

So true...all of the cool innovations in search have been coming from non google companies. Yes Google is doing all sorts of crazy shit with maps and photos and ajax...but the search is the same as ever, and Yahoo and MSN search is about equal in quality now. But where are the search innovations? Clusty [clusty.com] has awesomely useful clustered search, Yahoo came up with that search that lets you adjust the search to find more research or more ecommerce...Yahoo demoed that social linking search engine... I mean, where is Google when it comes to the Search innovation? I hope they havn't forgotten that supposedly there goal was to be about search and only search.... It's frustrating that I still have to type a complex series of search commands into Google to get what I want.

Re:Formula for success (3, Insightful)

SeekerDarksteel (896422) | more than 9 years ago | (#13231831)

Just like they copied free web e-mail? And personalized RSS feed homepages? Or searching the internets? ..oh wait...

Let's face it, in the digital world, stealing ideas goes both ways. All that really matters is who implements those ideas better.

Re:Formula for success (1)

lukewarmfusion (726141) | more than 9 years ago | (#13231980)

And Google's formula probably started off with:

"Do whatever Microsoft and Yahoo! does but better."

A formula for success in any business is to do something better than everyone else. If you're the only one doing it, great. But the point of competition is to beat out your competitors. And in this case, Google, Yahoo!, and MSN all compete for a very similar market by producing very similar products.

Re:Formula for success (1)

carlivar (119811) | more than 9 years ago | (#13233011)

You mean Google's formula for success is "Do whatever Yahoo does" such as:

News
Maps
Email

And it's only a matter of time until...
Instant Messenger

Re:Formula for success (0)

Anonymous Coward | more than 9 years ago | (#13233268)

Your saying Yahoo copied Google
Who copied Microsoft
Who copied Apple
Who copied Xerox
Who makes copies

Google Owns Patent for This? (2, Interesting)

lieumorrison (902792) | more than 9 years ago | (#13231693)

Wasn't Google awarded the patent for this technology recently? http://yro.slashdot.org/article.pl?sid=05/07/30/14 41249&tid=217 [slashdot.org]

Re:Google Owns Patent for This? (1)

lieumorrison (902792) | more than 9 years ago | (#13231775)

Opps... jumped the gun... "The patent application was filed on December 31, 2003, and has been assigned number 20050165615. They sure took a while to get around to it." So, it wasn't awarded... just to almost two years to assign a number to the application. o-O

Re:Google Owns Patent for This? (1)

rainwater (530678) | more than 9 years ago | (#13231777)

No. Google doesn't own a patent for blog advertising. Google recently applied for a patent for RSS advertising using geotargetting. I fail to see how the two are related at this point.

Re:Google Owns Patent for This? (1)

MushMouth (5650) | more than 9 years ago | (#13231865)

That patent application covers any sort of automated targetting, not just geo-targetting. On any syndicated feed, not just rss. It is a very broad patent (and will be hard to defend).

Re:Google Owns Patent for This? (2, Informative)

MushMouth (5650) | more than 9 years ago | (#13231779)

A) They filed a patent but it isn't yet awarded

B) Yahoo owns the '361 patent [techuser.net] which covers a key component of Adsense (bid for placement), and the settlement pretty much gives Yahoo free reign of Google's patent portfolio.

Yahoo will never win... (2, Funny)

Anonymous Coward | more than 9 years ago | (#13231697)

If Yahoo employees can't even park [realtechnews.com] , how can they ever hope to defeat Google?

Awesome link Ycantpark (1)

drewzhrodague (606182) | more than 9 years ago | (#13232503)

Awesome link. I hate it when people can't park properly. It is nice to see a forum where people can be made fun of publicly for parking like an asshole!

Re:Yahoo will never win... (1)

mog007 (677810) | more than 9 years ago | (#13235197)

Maybe it's just that a LOT of people don't know how to use the compact spots, but there did seem to be a ton of compact spots in the entire parking area. Do so many people at Yahoo actully drive motorcycles, Mini Coopers, Segways, and golf carts?

Well its a good thing... (3, Insightful)

B11 (894359) | more than 9 years ago | (#13231735)

Someone is figuring out how to cram more ads onto the web. Lord knows we don't have enough.

You are correct (1)

lheal (86013) | more than 9 years ago | (#13232116)

Now that I have Firefox / AdBlock, I hardly see any ads at all.

Yay, cynics (1)

That's Unpossible! (722232) | more than 9 years ago | (#13232749)

While you can derride "cramming more ads onto the web," I bet you take advantage of the wealth of information, entertainment, and commerce the web offers the world.

Now guess how much of it is paid for...

Ads Up (1)

dotslashdot (694478) | more than 9 years ago | (#13231738)

It certainly ads up in revenue.

Actual Program URL (5, Informative)

LetterJ (3524) | more than 9 years ago | (#13231768)

Since a quick scan of the article didn't include the actual program address, here it is: http://publisher.yahoo.com [yahoo.com]

Re:Actual Program URL (0)

Anonymous Coward | more than 9 years ago | (#13231884)

They are starting the beta program with 2000 selected publishers. The link leads to a page where US residents with a social security number and tax ID can apply for a spot on the beta program. Yahoo expects to open the program for all around the end of the year.

Meh (1)

FiReaNGeL (312636) | more than 9 years ago | (#13231791)

It's for US residents only.... they can't forget about me! :)

Re:Meh (1)

Tacky the Penguin (553526) | more than 9 years ago | (#13236345)

It's for US residents only...

If you want to use it, get a DBA (Doing Business As), a US post office box, and a US bank account.

They aren't going to ask for a green card, fer cryin' out loud. Don't ask, don't tell.

Now the real test i their content matching (3, Interesting)

Serveert (102805) | more than 9 years ago | (#13231801)

this is what differentiates adsense from everything else. The tech they acquired from applied semantics works very well as you can see by the success of adsense. It parses websites, figures out their meaning then finds corresponding ads. Not such an easy process.

Yahoo's beta of this showed that their way of doing this is lacking, hopefully they improved it.

www.fuckedgoogle.com reported it first (2, Interesting)

googisgod (855166) | more than 9 years ago | (#13231854)

http://www.fuckedgoogle.com/ [fuckedgoogle.com]

Google's earnings are over-estimated now, and Yahoo's are underestimated.

Well.. (2, Interesting)

dotdan (902253) | more than 9 years ago | (#13231873)

After reading the comment about how someone was booted from AdSense unjustly, Yahoo will have the upper hand. ANYONE who has been booted or denied by Google, or just plain doesn't like them, will instantly go to Yahoo. However, will there be sites with Google on the left and Yahoo on the right?

Re:Well.. (1)

s7uar7 (746699) | more than 9 years ago | (#13232374)

Not unless they want to be kicked out of Adsense. Google's T&C prohibts the use of any other contextual ads on the same page.

Go (1)

01101101 01100101 (904861) | more than 9 years ago | (#13231876)

An interesting side-effect of this might be that Google may feel pressure to publish exactly how they split the revenue of Adsence. At the moment its all guesswork, but most estimates seem to converge at about 60-40 split in favour of the publisher. Competition has got to be a good thing, but I can't wait to see how Yahoo foul this up like they did with 'search'

me doggie lovees to eat adsencs and fries for... (0, Offtopic)

sirkarmabad (904524) | more than 9 years ago | (#13231939)

me doggie lovees to eat adsencs and fries for dinner...

It wont be easy for Yahoo... (1)

MTO_B. (814477) | more than 9 years ago | (#13231941)

It wont be easy for Yahoo...
Because most of us who pay AdWords primarily do so because we want our ads placed on the search itself. Sure you have the option to not allow it showing on pages, but that's not the issue: you want your advertisements in the search engine, when users are searching for something like what you offer.

Yahoo's search popularity is way inferior (specially outside the US) so those with tighter budgets will still be sticking to Google alone... meaning that Yahoo will always have fewer advertisements to offer.

It works so well with Google because they are so popular for searches.

Re:It wont be easy for Yahoo... (1)

matt21811 (830841) | more than 9 years ago | (#13232086)

I disagree with you on two points.
People who pay for Adwords primarily do so to get customers to come to their sites and buy products, they shouldn't care where the ads are displayed. Google have claimed that Asense advertisements have a higher click through rate compared with ads displayed next to the SERPS and many webmasters have said that the conversion rate from adsense ads is higher. If this is true then Adsense style advertising should be the prefered option.

As to Yahoos "way inferior" popularity, plenty of people disagree: http://searchenginewatch.com/reports/article.php/2 156431 [searchenginewatch.com] Google: 35%
Yahoo: 32%
Note, these are US market figures.

My real hope here is that increased competition leads to a higher pecentage of the click fee going to the publisher instead of Google or Yahoo.

Site Owners Deserve More of the $ (1)

Saeed al-Sahaf (665390) | more than 9 years ago | (#13232275)

My real hope here is that increased competition leads to a higher percentage of the click fee going to the publisher instead of Google or Yahoo.

Good point. Many people seem to go on and on about how they rake in hundreds and in some cases thousands in payments from Google for running their ads on their blogs or other sites. I think that this is actually a tiny minority, and that many of these claims are suspect anyway. I think most people may get at most one or two hundred every few months, if that. The main reason for this is the incredibly tiny amount per click-through. In most cases, the obnoxiousness of having large amounts of real estate taken up by Google ads simply is not justified by the return to the site owner.

Re:It wont be easy for Yahoo... (1)

MTO_B. (814477) | more than 9 years ago | (#13235000)

- People who pay for AdWords do care about it because they are paying for that click. I do. If I have to pay for a click I rather pay for someone who is searching for something specific that I offer than someone who was visiting a site and just out of boredom or curiosity clicked your ad. The difference is that you know for sure that the one who searched is interested in what you are offering, the other might just be curious.

As for your real hope, I hope that too. :-)

Re:It wont be easy for Yahoo... (1)

99BottlesOfBeerInMyF (813746) | more than 9 years ago | (#13232142)

...those with tighter budgets will still be sticking to Google alone...

Unless Yahoo is substantially cheaper. They might bill themselves as a bargain, for half the price, per view, you can reach users through Yahoo. After operational costs, this is all pretty much gravy for them anyway. A price war could be just the thing to make this more affordable.

Ad == Credibility? (2, Funny)

Thunderstruck (210399) | more than 9 years ago | (#13232040)

I've been all around this great big web
and I've seen all kinds of 'blogs
But I can't wait to get back to the blogs
that are good enough to support ads...

(With appologies to the Beach Boys)

My question is, does the presence of advertising on an otherwise ordinary web log make it look more credible to the average web surfer?

Credibility? Please. (0)

Anonymous Coward | more than 9 years ago | (#13232677)

this is just my opinion, but most of the weblogs I encounter are crap. there are most definitely some very handy blogs out there, but the vast majority seem to be purely masturbatory and not worth the bandwidth it takes to load them. adding advertisements won't do anything to make them more or less credible. if you gild a pile of shit, it's still going to be a pile of shit. of course, with adblock i don't have to see the advertisements anyway; and who knows, maybe someday somebody will come up with a greasemonkey script that removes blog results from google searches...

Re:Ad == Credibility? (1)

ragnar (3268) | more than 9 years ago | (#13232709)

My question is, does the presence of advertising on an otherwise ordinary web log make it look more credible to the average web surfer?

You raise a good topic. While it is possible that a site uses ad-revenue to cover bandwidth and hosting fees, it may or may not be necessary. If people are used to reading mainstream news sites, of which some blogs are part of, they may feel uneasy about the lack of ads on small blogs.

This reminds me of a some critiques of Moscow shortly after the fall of Communism in the early 90s. When western visitors starting to go to Moscow they declared that Red Square was a dismal place, but once some commercial interests put up some advertising visitors starting to say it looked more cheery. Go figure.

I guess if people expect ads they may feel comfortable with them. Personally, I find that ads help me to know if a content provider may be on the take. I read a lot of sources, but some of my favorites are ad-free and I hope they can remain so.

Yahoo! following Google? (1)

Ohmster (843198) | more than 9 years ago | (#13232075)

Ad-sense is not the only area Yahoo! is playing a bit of catch-up with Google...the other is in the area of blogging. Yahoo! just recently decided to "open up" its blogging network to the broader web, much like Google has done for a while with its Blogger acquistion of a few years ago. More here: http://mp.blogs.com/mp/2005/07/on_yahoo_360_pe.htm l [blogs.com] On the other hand, the company has also been doing things better than Google, including the recent Yahoo! MyWeb initiative which provides a whole new way to save things off the web and find them later. So the feature and technology race continues...

Blog ad (1)

Sarojin (446404) | more than 9 years ago | (#13232127)

I propose that we call them "blads".

gawd, taco, read today's headlines (0)

Anonymous Coward | more than 9 years ago | (#13232326)

the program went public today:

http://publisher.yahoo.com/ [yahoo.com]

No need for the cloak and dagger when the whole frickin' story is told by Yahoo directly.

Doing.... (1)

theREALbillder (788168) | more than 9 years ago | (#13232364)

If doing is pronounced as it is, whats up with boing? Shouldn't doing be some form of dong or something? just flew in from 32afdraskrank vector of the multiverse, coincident to this moment but very far away, its nicer there, and I am also wondering about these words yahoo and google...are the users googloids and yahroids? and what do those words MEAN????? do they mean ANYTHING??? This article alludes to some sort of competition between yahoo and google, the world is now arguing about who will win, yahoo or google, or either, and I am wondering finally, in all seriousness, is this not some omniscient cosmic comedian at work -- lets see if we can get the simians arguing about even MORE nonsensical terms then they already do?

not for international publishers! (1)

jaiyen (821972) | more than 9 years ago | (#13232433)

Sadly, unlike Adsense, it looks like the Yahoo Publisher program is only for US residents (at least for the time being).

If you're interested in being considered for the Yahoo! Publisher Network beta program, please enter your information below. Participants of the program must be a resident of the U.S., with valid U.S. Social Security number or Tax ID.


From here [yahoo.com]

Will see both Google and Yahoo ads (1)

vivekg (795441) | more than 9 years ago | (#13232441)

Right now yahoo webhosting [yahoo.com] gives free $50 credit for Google Adword when you sign up for hosting account. I guess they will change this in future.
Most of the bloggers and website owners will use both Google and Yahoo to earn money, so in the future we will see ads shown by both network.

Already exists (2, Informative)

SaturnSS (160457) | more than 9 years ago | (#13232685)

Blogs already have an option, it's called BlogAds [blogads.com] , it works, it's very easy for advertisers to submit an ad and buy space.

Re:Already exists (1)

Mr Bubble (14652) | more than 9 years ago | (#13234350)

It's invitation only :(

Perfect timing. Google Adsense can screw you over. (2, Interesting)

l-ascorbic (200822) | more than 9 years ago | (#13233064)

I have had Adsense running on my site for over a year now. Initially I didn't get many clicks at all. In fact I hadn't yet made the $100 minimum to get paid. However last week I redesigned my site and read through Google tips on ads optimisation. I changed the format, moved the ads around and generally tidied them up.

Sure enough, my clickthroughs jumped considerably. So much so, in fact, that I earned another $100 in about a week. This morning I got an email from Google stating that they'd disabled my account due to "Invalid clicks". I had not violated any of the terms: I hadn't clicked my own ads, I hadn't used bots, I hadn't offered incentives to anyone else to click them. All I'd done is follow their own optimisation tips.

I sent an email saying this and got another automated response, stating that their "proprietary algorithm" mean that they couldn't elaborate as to what these invalid clicks were, but they were nevertheless disabling my account and witholding all payment.

I spoke to a few of the users of my site, who said that yes, many of them had been clicking ads more. Some said that they'd gone on to buy things through these clicks. None had used bots or anything: they'd just clicked on the ads as any user might, because they were more noticable now and many of the targetted ads were amusing or interesting.

My reply to their second canned email has gone unanswered, and I'm left down the $200-$250 that was remaining in my account, and it seems I have been hosting Google's ads for over a year for free. It seems that I'm far from the only person to experience this arbitrary account cancellation:

Re:Perfect timing. Google Adsense can screw you ov (1)

chiller2 (35804) | more than 9 years ago | (#13233231)

Tell me about it! Google zapped my account yesterday for no reason, though my traffic hasn't been that high lately so I'm guessing the rumour that they're booting off people who don't make them enough cash might be true, whether it makes sense or not.

I hope Y!PN works out.

Take them to small claims court (1, Interesting)

Anonymous Coward | more than 9 years ago | (#13234668)

See what the minimum is in your district. Probably is at least 200. The judge will surely rule in your favor if google refuses to divulge *why* the canclled your account. Also if you are not located in california, you will probably win by default because they won't want to pay for a lawyer to fly out and show up.

Grey Area Google - Glad to see more competition. (1)

jerryodom (904532) | more than 9 years ago | (#13233139)

Google has always been grey on how much they've paid via Adsense and as a result many sites which made more using different PPC's made less on Google. Or they started off making more before planing off. Plus Google refuses to play nice with others. I'm glad to see more competition.

yuo` fail It (-1, Troll)

Anonymous Coward | more than 9 years ago | (#13234114)

is Dying and its [goat.cx]

/mod u4 (-1, Offtopic)

Anonymous Coward | more than 9 years ago | (#13235718)

much as WindOws [goat.cx]

Is there a choice... (1)

Guppy06 (410832) | more than 9 years ago | (#13236065)

... for an ad-server that isn't obnoxious, moderately topical and doesn't support Chinese censorship?
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