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Why Do You Block Ads?

Cliff posted about 9 years ago | from the because-they-are-annoying dept.

The Internet 1470

flyingember asks: "With ad blocking becoming ever more popular among users, why do you block ads? And with what? Do you view internet ads as different from say, TV ads? What about in a magazine? Do you not buy a magazine because it has too many? I'm specifically talking about the ads in a webpage, but even popup blockers can cause problems with me using a site."

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My reasons (5, Informative)

powerpuffgirls (758362) | about 9 years ago | (#13761459)

1. Most ads are taking too long to download. Even if I have broadband, I would rather use it on somewhere useful.

2. Most ads are too big and intrusive.

3. Most ads are irrelevant.

See the trend? That explains why Googld Ads is so successful.

Re:My reasons (5, Insightful)

bilbravo (763359) | about 9 years ago | (#13761475)

I agree. Also, it's not the ads on sites that just sit there. It's the ones that take over, either by growing to the size of the web page and getting in your way (while you are clicking a link, etc), or have loud music... like a TV commercial. If it's just there, it can flash, dance, whatever--as long as it doesn't get in my way or scare the piss out of me when I'm not expecting to hear voices from my computer at 3am.

Re:My reasons (5, Insightful)

FxChiP (687923) | about 9 years ago | (#13761482)

4. Many ads are made in Macromedia Flash nowadays, which is a bitch to render on old computers.

5. Many ads are scripted to invade your privacy without a thank-you note.

6. Most ads are just plain annoying.

Re:My reasons (5, Interesting)

David P (170482) | about 9 years ago | (#13761494)

Anyone else here blocked Google's ads as well? It's just one more block of irrelevant content that my eye has to scan over to get to the stuff I wanted.

Re:My reasons (5, Insightful)

sqlrob (173498) | about 9 years ago | (#13761537)

Yes. I previously left them unblocked, since they were at least somewhat relevant, and unobtrusive, especially compared to others.

Then I started seeing "Free iPod", "Free XBox360" (Huh? It's not out), "Free PS3", "Download Episode III here" ads. If you can't be bothered to have a human at least run a quick check on whether or not it's a fraud, I can't be bothered to even consider your ads.

Re:My reasons (3, Informative)

Pizpump (897881) | about 9 years ago | (#13761502)

Screw Google's Adsense also. Ads are ads, targetted or not. Personally, I add any ad server's address I come across to my local "hosts" file (Windows XP). Since my machine believes that address is local, I get no ad.

what goes up, must.... (2, Insightful)

efuseekay (138418) | about 9 years ago | (#13761588)

Ads are also the money maker that gives Google the capital so they can bring you more Cool Stuff(tm).

Re:My reasons (3, Insightful)

pcmanjon (735165) | about 9 years ago | (#13761521)

" Do you not buy a magazine because it has too many?"

Magazines shouldn't have any. If a magazine costs 20 bucks a month, why should they have to use ads?

Re:My reasons (1)

FlyingCheese (883571) | about 9 years ago | (#13761567)


Well... (0)

kakashiryo (866772) | about 9 years ago | (#13761463)

Because they're really annoying?

Ehh (4, Informative)

andreyw (798182) | about 9 years ago | (#13761464)

Eyesore. Waste of screen real estate. Invasion of privacy.

To protect privacy (2, Insightful)

Anonymous Coward | about 9 years ago | (#13761467)

I block ads to protect my privacy. Why is it that advertisers always feel the need to use cookies? Because they want to track me from site-to-site. That offends me. Thus I refuse to cooperate with them. If they would just respect my privacy, I would have no problem with them.

Ads? (0)

Anonymous Coward | about 9 years ago | (#13761468)

What ads? I haven't seen one since I installed the Adblock extension and blocked "http://*/ad/*"

UI (4, Insightful)

nothings (597917) | about 9 years ago | (#13761470)

I block ads so that when I right click on the page to pick "back" from the context menu I don't accidentally click on an ad and get "open link in new window" or some other random crap in the top of my context menu with no "back" at all.

Oh, and maybe to speed up page loading.

And to stick it to the man.

And to save electrons.

Woohoo! (1)

bcjanes (469676) | about 9 years ago | (#13761473)

First Post! Seriously though, I don't block inline ads in web pages, but I do block pop ups. I don't mind advertising if it isn't annoying, and in my book, pop up/under/click through advertising is very annoying. I go out of my way to avoid the products that are advertised that way as much as possible.

annoying animations (5, Insightful)

danpritts (54685) | about 9 years ago | (#13761478)

static ads don't bother me so much, but blinking, flashing, moving junk drives me nuts.

Flashblock for firefox solves 95% of this problem nicely.

Because I can! (5, Insightful)

Anonymous Coward | about 9 years ago | (#13761479)

If I could block ads in magazines, or stop them on TV I would.

Re:Because I can! (1)

Elgonn (921934) | about 9 years ago | (#13761558)

You can remove them from TV as long as you aren't watching Live. Also does anyone actually buy magazines anymore? Advertising doesn't work on most of us.

Silly question. (0)

Anonymous Coward | about 9 years ago | (#13761597)

Same here. Ads are like spam; they waste my bandwidth, my computer resources and my time. The last is the most precious.

With magazine ads, I can skim at will; usually filtering them out mentally if I just want to read the article.

If I want to read ads, I will. Which makes me wonder about how much time the orginal submitter spends looking at ads rather than information.

because they are annoying (5, Insightful)

Raleel (30913) | about 9 years ago | (#13761480)

flash, popup, anything to catch my attention, and I'll for sure try and block you, because I'm not an impulse shopper. I plan my purchases.

I hate how some companies feel that making sure you have 10 windows open on your desktop isa good way to do business. Get in the way of what I'm doing on the web, and I'll certainly have a negative image of your company.

Re:because they are annoying (0)

Anonymous Coward | about 9 years ago | (#13761550)

Opposite to common belief, they advertise to annoy you, but as their competitors.

Sound (2, Informative)

EvanED (569694) | about 9 years ago | (#13761481)

FlashBlock with Firefox. I didn't used to block anything but popups, but when they started to use sound in ds, I was fed up.

Because I can (2, Insightful)

dnixon112 (663069) | about 9 years ago | (#13761483)

With a DVR you can skip TV ads, and I do. With pop-up blockers and user stylesheets you can remove internet ads. Gets quite a bit harder to get rid of magazine ads, but maybe that's why I hardly buy magazines anymore. I'd rather pay a small fee for quality content if ads were not generating enough revenue.

I block ads... (0)

Anonymous Coward | about 9 years ago | (#13761484)

I block ads because I don't want to see them. They clutter up my viewing of the webpage and in the past 4 or 5 years on the Internet there is probably only 1 ad that's interested me, tops. They clutter the view of webpages and distract from my viewing.

But hey, if you know of any magazines that let me disable ads, let me know. Magazine ads are some of the worst ones around. :)

any that draw my attention. (0)

Anonymous Coward | about 9 years ago | (#13761485)

Basically I used to see ads as part of life ie something you just had to deal with. Then the ad industry went nuts and decided to attempt to take over my computer and bombard me with ads. Now I block everything that I notice. So small picture ads I don't worry about but anything that pops up at me or moves in front of text I block. I suppose that means that I block some ads but pay attention to none.

56k (5, Informative)

PhireN (916388) | about 9 years ago | (#13761486)

I Block ads because they take too long to load on my 56k modem.

Mostly for sport (5, Interesting)

rebug (520669) | about 9 years ago | (#13761489)

Whenever I run into an ad online, I'm compelled to view the source, close down my browser session, and tweak my userContent.css/hostperm.1 to block it.

I don't recall having this aversion to advertising before popups got huge, so I think the advertisers just pushed me enough that I said "you know what? fuck you guys, I'm not going to see a single damn one of your bullshit ads."

popups suck (1)

shawb (16347) | about 9 years ago | (#13761490)

Mozilla with bugmenot & flashback extensions. Gets just about every popup. Why don't I like pup-ups? Because they are annoying. Especially the ones that pop up multiple windows, each with an on-close javascript triger to open multiple more windows. That's not advertising... unless you run the company that makes pop up blocking software.

A popup is not the same thing as an ad in a magazine... ads in magazines don't cover what I'm trying to read.

Television vs Internet (1)

Phluxed (737458) | about 9 years ago | (#13761491)

I've found that a lot of the popups and advertisements I see on the web are on information based sites without subscriptions. These are usually places where I go to find information and then leave. Though giving it some thought brings me to the conclusion that these ads are important, I don't want to be obstructed by them when browsing for a fact or information. When I watch TV, I don't have a choice with ads, on the station, so I change channels and hope I come back for the beginning of the show.

Annoyance factor (3, Interesting)

SpookyFish (195418) | about 9 years ago | (#13761496)

Personally, I don't block them until they a) blink b) slow down the page.

Animated crap and poorly designed pages that make the ad-links (ohh, and that damned javascript highlight words BS) get insta-adblock.

Sure, that policy has led to my adblock filter catching damn near all graphical ads -- that ain't my fault.

I still see Google's.

Because they are annoying (0)

Anonymous Coward | about 9 years ago | (#13761497)

The dept says it all,

They are annoying, and they waste bandwidth.

With TV ads I block them by changing the channel or muting the TV, with magazine ads I block them by ignoring them and turning the page, with web page ads I ignore them by preventing them from showing. There is no difference, the less ads the better.

Computer Shopper (3, Interesting)

Vrallis (33290) | about 9 years ago | (#13761499)

Back when I was first getting into computers, I always used to buy the Computer Shopper magazine. It was huge (250-350) pages, but only about half of it was ads. The rest of it consisted of, mostly, hardware and software reviews. It was also fairly cheap at the time, at around $2.50 an issue.

Then it went to $2.95 an issue and consisted of 2/3 ads.

Then it went to $3.98 an issue and consisted of 3/4 ads, but dropped down to only about 200 pages.

At that point I never bought another copy.

(Yes, the numbers aren't exact, but it makes my point.)

Right now, I only block popups, though I'm considering blocking far more. I used to block all of doubleclick's stuff, but they aren't as common as they once were.

Re:Computer Shopper (4, Interesting)

shawb (16347) | about 9 years ago | (#13761545)

If you think that's bad, you should try a fashion magazine sometime. My roomate brought one home once, so I decided to count the pages of ads. Of the first 100 pages, 93 were ads. 4 of the other pages were reviews of insanely expensive products, all glowing. The other two pages? Table of contents. Price? nine bucks. It was there that I realized how horribly idiotic fashionistas are.

Magazines (3, Insightful)

superpulpsicle (533373) | about 9 years ago | (#13761501)

If I bought a magazine and all the articles were blocked by Ads, I'd be pretty pissed.

And if I had to pay extra $$$ to read the same magazine with the articles unblocked, I'd be even more pissed.

Re:Magazines (1)

Tim Browse (9263) | about 9 years ago | (#13761598)

If I bought a magazine and all the articles were blocked by Ads, I'd be pretty pissed.

So, you never read Byte magazine, did you? :-)

For the uninitiated, Byte had a really annoying habit of spreading articles over multiple pages (often not even vaguely consecutive - bits of the article could be 30 pages apart), with as little as a 1/4 or 1/8 of a page used for the content - the rest was ads.

I block flash ads! (1)

befletch (42204) | about 9 years ago | (#13761503)

I leave plugins disabled on Safari except when I come across a page with some flash feature I want to see, which is pretty rare. On my PC at work I uninstalled flash entirely because I couldn't find a way to enable it selectively. There must be a Firefox plugin, but I haven't been bothered enough to look.

Oh, and I have and a couple other sites in my hosts file at, from way back.

Most non-flash ads just don't bother me that much.

Re:I block flash ads! (1)

Trip Ericson (864747) | about 9 years ago | (#13761557)

I believe the extension you are looking for is called FlashBlock. It replaces all flash animations with a little play button and if you wish to see a flash animation, just click it and it loads.

Re:I block flash ads! (0)

Anonymous Coward | about 9 years ago | (#13761591)

Flashblock works great for Firefox.

Do you not buy a magazine because it has too many? (3, Interesting)

RLiegh (247921) | about 9 years ago | (#13761505)

Why actually; I don't buy magazines; for pretty much that reason. In 1994 I realised that most magazines on the shelf have very little substance to their articles, are 2/3rds filled with ads and cost (at the time) $3.50 to $5 each. Not to mention the fact that the usual story layouts around that point became really bad (this got worse a few years later when they started making ads which blended in with the story to deliberately cause confusion).

I don't mind some advertising, but the amount and intrusiveness of modern advertising is obnoxious enough that I do avoid buying magazines and I have had to take the time to figure out adblock and flashblock.

Magazine Ad Overload (5, Funny)

RaguMS (149511) | about 9 years ago | (#13761506)

Recently in Barnes & Noble, I remarked to my friends, "I won't buy magazines because they're all full of ads. Why can't they make a magazine with no ads?", to which one friend responded, "What you want is a book."

Re:Magazine Ad Overload (3, Informative)

mph (7675) | about 9 years ago | (#13761582)

Or, maybe you want a magazine with no ads. Like Consumer Reports or Cook's Illustrated, both of which sell for a reasonable price.

Re:Magazine Ad Overload (2, Interesting)

FxChiP (687923) | about 9 years ago | (#13761595)

I have this horrible, sinking feeling that one day they're going to start putting advertisements in books.

If not the printed books we have now, then possibly the eBooks of the future.

I don't watch TV ads either. (0)

Anonymous Coward | about 9 years ago | (#13761507)

I have a TiVo, so I don't watch TV ads either. Pop-ups are a big pain in the ass too.

Why I Block (2, Interesting)

NETHED (258016) | about 9 years ago | (#13761508)

If it slows my browser down. I hate ads that double my browser memory footprint. There are many doubleclick ads that do this.

If it is intrusive. I cannot stand within text ads. Never EVER put an ad in the middle of a paragraph. EVER. If you do, I won't look at it, and I'll block it if I can. So does my mother, the demographic the ad is targeted for. Any ad that takes over (pop-over).

All other ads, I respect. The advertisers must make money, and I do click on ads I find interesting. I feel it is important to support those who support things I like.

Well, besides porn (1, Funny)

Anonymous Coward | about 9 years ago | (#13761509)

Because I have never seen an internet ad that actually made me interested in a product.

Only some (1)

eosp (885380) | about 9 years ago | (#13761510)

I only block popups, which are evil in IE (work use only). They lock it up too much of the time. /. is an example of well-placed ads. The top and side aren't too intrusive, you can just scroll down or ignore them. If anything catches your eye, it will do so before you scroll, thus fulfilling the ads' purpose.

if not ads, who should pay for content? (5, Insightful)

UnderAttack (311872) | about 9 years ago | (#13761511)

So who should pay for content if ads shouldn't? Would you "subscribe" to a website?

not their target (0)

Anonymous Coward | about 9 years ago | (#13761512)

Firstly, I'm not their target. I don't have a morgtage to refinance, I don't want a larger penis, or larger breasts...etc. I'm not who they're selling to. I don't buy things based on ads.

Secondly, if I could, I would remove all ads from every media I deal with. I do this with television already, and I'd go to the trouble to cut up magazines if it didn't ruin their structure. I remove ads on the web because technology allows me to do exactly what I'd want to do anyway.

looks like... (1)

vexx0 (915665) | about 9 years ago | (#13761513)

... somebody is making money on these ads, and mad that people are blocking them.

Not just Ads! (0)

Anonymous Coward | about 9 years ago | (#13761515)

I block every image that isn't part of the useful content. Ads, gone. Any large banners gone. Little navigation sidebars eliminated. All ugliness gets adblocked.

Because I can (0)

Anonymous Coward | about 9 years ago | (#13761517)

In my line of work, I understand that advertising still works, but for me, the real question is, when was the last time advertising did its job of convincing you to do something? Is advertising obsolete?

No, but it's working hard towards it.

I don't block most but... (1)

DustyShadow (691635) | about 9 years ago | (#13761519)

I've found that lately, having Ad Block is a necessity because a lot of sites are adding those tv commercial flash ads that really annoy the hell out of me. Some of them are pretty tough to mute too. I don't mind text ads and find that I barely ever look at them anyways.

screen real estate (1)

Silicon Mike (611992) | about 9 years ago | (#13761520)

I dont care about the real-estate.. Ad servers are just too slow, they keep me from seeing the content I wanna see

I block them on TV too... (1)

Jim Starx (752545) | about 9 years ago | (#13761522)

I avoid all the ad's I can. There are certain telivision shows (read: The West Wing) that I watch religiously. But I never actually watch it when it's on. I tape it and then watch it later so I can fast foreward through the commercials.

I think... (1) (882444) | about 9 years ago | (#13761523)

I think internet ads aren't that much different from TV ads or any other kind, some ads we like, some we don't, some are interesting, some are funny, the problem with some internet ads is that some of them are too intrusive, to the point of annoying some people, and thus giving a bad name to the rest of the ads, so i guess some people just preffer not to be bothered by that small minority of ads and just cancel them all. Advertisers should learn from past examples, good and bad, and try to inovate in the most productive directions and not just try to outsmart the adblocking software out there. =)

Just Because (1)

toleraen (831634) | about 9 years ago | (#13761524)

I don't use any popup blockers aside from the blocker built into Firefox. That + adblock means i don't have to view too many ads at all. I don't mind the ads like Google does, but when they started using Flash, creating a large distraction (taking up the whole page, or even crashing the browser), it just got annoying. I've always gone through magazines and ripped out the pages that were two sided ads, because it usualy slimmed the magazine in half. I just plain dont want to see them. I don't buy into marketing hype; I always do my research on products I purchase before hand, so ads are laregly useless to me.

I think the better question is.. (2, Insightful)

Anonymous Coward | about 9 years ago | (#13761526)

Why not?

TV different than Internet (1)

deadlierchair (852262) | about 9 years ago | (#13761527)

I really think the approach for magazines and internet vs. television is different. On TV you're pretty much gauranteed to lose 9 minutes of time for every 21 minutes of actual programming. Yeah, you can get up to get a drink or something during that time but for the most part you're stuck watching annoying ads. Online I can skip past ads for the most part, as I can in magazines. I think the key there is option: online I can skip the ads so I don't mind them but I have the option to view them. On TV I can't do that, which is why I don't watch TV anymore, I download. I used to use Yahoo for searching, then Google realized that no on wanted all of the extra ad crap Yahoo had for a simple search so the plain Google site run out. If online ads start becoming more mandatory and less optional I may start using adblockers or simply browsing different sites with less ads.

Pointless and useless (5, Interesting)

OzJimbob (129746) | about 9 years ago | (#13761528)

I block ads on the internet because they are usually completely useless to me. When I watch TV at least, the ads are for things I might buy at the grocery store, or they advertise a sale on at a local furniture store, or they advertise a car I might one day consider buying.

The vast majority of ads on the internet are either completely disinteresting to me - trying to sell me a server appliance, or telephone deals in another country. Or they are advertising online casinos that I would never visit. Or they are scams - you know, the "Your computer is not OPTIMIZED click HERE" crap. If interet advertising was actually relevant to my every day needs, and didn't all come across as a cheap scam, then I might be more tolerant.

In fact, I am. I'm quite happy to view the Google ad-words ads, because they have, sometimes, shown me something I might be interested in.

Advert blocking and revenues (1)

noitamrofnisim (921932) | about 9 years ago | (#13761529)

Most expert computer users agree that what is seen on their screens is their choice. This conflicts with the views of some media producers who see the web as more of a globally accessible magazine, and feel that they have the right to push their ads to any viewers in order to pay content creators/generate revenue. If not for this business model, a lot of useful information wouldn't make it onto the web.

Interestingly, a recent study showed that over 40% of alternative browser users use some form of advert blocking software/plugin (other than popup blocking), which could have a significant impact on site revenues. Possibly this is one reason why some major sites are reluctant to support alternative browsers.

Hrmm (2, Insightful)

oman_ (147713) | about 9 years ago | (#13761530)

These sound like the kind of questions an advertiser would ask in order to make more effective (intrusive) ads.

Anyone remember Computer Shopper? (4, Insightful)

Asprin (545477) | about 9 years ago | (#13761534)

Back in the early '90s, we used to buy Computer Shopper magazine *specifically* *because* of the ads. That thing was at least 2 inches thick; not like today's version.

Only annoying ones (1)

khendron (225184) | about 9 years ago | (#13761535)

A lot of ads I can ignore. But animated ads that distract from the content of the page, I block as soon as I see them.

Yes I say No to ads (0)

Anonymous Coward | about 9 years ago | (#13761536)

Yes, I don't buy magazines, I also don't watch commercial (including cable) TV, and I don't buy newspapers.

I also don't see billboards or public-transport ads on my way to/from work.

I do all these things because I choose not to consume advertising.

Now, having not watched or consumed ads for a long time, I find them embarrasing to watch, boring, irrelevant, numbing.

For the small amount of quality that exists, I resent having to fill my mind with oodles of irrelevant claptrap.

So naturally I block ads on the internet too.

Because I can. (1)

TheCarlMau (850437) | about 9 years ago | (#13761538)

I block adverts because I can.

Man, I hate the man! (1)

nubbie (454788) | about 9 years ago | (#13761539)

It totally pisses me off that the Internet has turned into another marketing tool. Anybody else remember that is was created to share information?

I just block anything that pops up. (1)

Edward Teach (11577) | about 9 years ago | (#13761540)

I can ignore everything else but pop-ups have to be manualy closed and that is just a big irritation. I will not purchase products from anyone defeating my pop-up blocker.

An interesting question, really (1)

d3m057h3n35 (695460) | about 9 years ago | (#13761542)

First I thought this question was can be annoying, intrusive, distracting, and so forth. But then I asked myself why I would want to expose myself to advertising, and I realized that viewing or listening to ads can be a useful academic exercise. In a sense, advertisers are trying to create a culture (or modify the existing one, if there is a difference) in which their product is more popular/well-known/frequently purchased than it is now. Ads give us good insight into how advertisers look at the demographics they are targeting, and how they predict they can successfully push the buttons of said demographics in order to stimulate the purchasing or brand-imprinting impulse. It also indirectly shows us what kind of stuff we, the public, fall for as consumers, and what our demands are as a society. It may be a twisted way to look at things and do sociological analysis, but it is such a large part of our lives that it certainly shouldn't always be ignored.

That said, I block pop-ups and mute commercial breaks, and I hope I'll always be able to (and that telepathic advertising isn't waiting for us in the future).

Because I can (1)

dskoll (99328) | about 9 years ago | (#13761543)

I block Web ads because it's easy to do. I block e-mail "ads" [aka spam] as well.

If I could somehow block ads from billboards and TV, I would do that too, but we lack the technology.

The only ads I don't mind are those in technical or computer publications, because I'm often interested in the products being advertised. Everything else, I just shut out.

Market Research? (1)

Bargearse (68504) | about 9 years ago | (#13761544)

So you want to tap into the thoughts of hundreds of internet users.. then what? Collate the information and sell it to online advertisers?

Sure beats cold-calling or trying to trap people at shopping centres :)

Ads don't target me, so why waste my time (2, Insightful)

geoskd (321194) | about 9 years ago | (#13761546)

Most ads on TV, web pages, bullboards and anywhere else they put them just annoy me. If I am looking for a product of some kind, I look online, and do research on whats available. That is why I block ads in pop up windows, and immediately close all windows which do make it through. That is why I don't watch live TV anymore, but TIVO everything and watch it later. I appreciate that those same ads subsidize much of my entertainment experience (oh but wait, I *pay* for Cable TV access, and I *pay* for Network access, and I *pay* for music, and I *pay* for movies). Maybe the prices are less than what I would pay otherwise, but I am certain that many of the products I purchase would be cheaper if the manufacturers didn't waste so much money advertising to a market full of people like me. I am just surprised that they havn't figured out the hint by now.

-=geoskd []

ad blockers are no fun (1)

digid (259751) | about 9 years ago | (#13761548)

The other day I was writing some php that displayed random images from a local directory and linked them to different parts in my site. I thought my script was broken because I couldn't get the images to display. I checked the source of the html from the browser and the IMG tag wasn't even coming up. I was puzzled for a second and then double checked my code just to make sure everything was alright. A small voice suddenly whispered in my ear to disable norton internet security. Immediately after disabling Norton Internet Security my IMG tags came back. This really rubbed me the wrong way.

My reasons (1)

guacamole (24270) | about 9 years ago | (#13761549)

I don't mind static ads but animated, flashing ads are extremely irritating, specially when you're reading text (perhaps a news site). That's why I selectively block ads. If the ads are not too annoying I spare them but if the ad belongs to an annoying kind, I simply block all images from that ad server which is a built-in mozilla feature.

Completely wrong from the get-go? (1)

Rahga (13479) | about 9 years ago | (#13761551)

"With ad blocking becoming ever more popular among users, why do you block ads?"

Pop-ups blocked? Yes, of course. IE's been doing most of this.

Ad blocking getting more popular? Number of users blocking ads is definitely growing slower than the number of internet users overall. Anyone who thinks otherwise is fooling themselves.

why do... (5, Funny)

UnanimousCoward (9841) | about 9 years ago | (#13761554)

...dogs lick their balls?

Speed (1)

cuteseal (794590) | about 9 years ago | (#13761559)

Mainly to speed up page loading, and so I don't have annoying flashing flying moving dancing sliding expanding intrusive talking surprising and unnecessary elements disrupting my browsing experience.

There used to be a time when pages were designed so that ads were visible but not too obtrusive. Now webmasters are either getting greedier or being forced to put more ads because of the plunging revenue margins offered by advertisers. And what's more annoying is the flash technology and new techniques being employed by these ad designers - ever get the freaking talking ad ("what would you like me to say? type it in the box and i will say it!!!") when you're trying to discreetly browse in your office cubicle, or those ads which fly out over the page and obstruct half of your screen so that you have to actively dismiss it to keep browsing.

The only ones I don't block are google adsense ads, as they are sometimes somewhat relevant to the content that I'm browsing.

Firefox with adblock has really saved the day in this department. Thanks FF / adblock!

too many (0)

Anonymous Coward | about 9 years ago | (#13761560)

With magazines or television, I only notice one at a time really. Television is easy to change the channel if it's boring, and with magazines it's just a quick glance and a turn of the page. I have a slow computer, and those ads sometimes make browsing painfully slow. On top of that, there's often a plethora of ads on a single page in addition to the popup. There's no point in looking at the ads when there are too many to pay attention to. Waste of time when they can't possibly be entertaining too.

I block ads (1)

elgaard (81259) | about 9 years ago | (#13761563)

I use Firefox adblock, flashblock, and noscript.

If is different than Ads in newspapers and TV. On TV at most 80% percent or so is ads.
In newspapers you can easily skip ads. And yes if there is to many I will not buy the newspaper.

Ads on web pages are often much more annoying. Eg:

* They make sounds, newspapers don't do that.
* There are ads that pop up, slide down and covers the text that you are trying to read. Newspapers do not to that.
* They are usually just play ugly.
* Pages takes longer to load.
* It takes more toner/ink to print them (here I also use "remove this object").

And I do not want to see ads on web sites where I am a paying custumer, eg. my bank, phone company, or stores where I shop.

Simply because I can (1)

ptr2004 (695756) | about 9 years ago | (#13761564)

If all the other media that you mentioned had an option of being adfree free of cost, I would have picked that option

My health. (5, Funny)

The Ancients (626689) | about 9 years ago | (#13761565)

I'd rather not find out I suffer from epilepsy due to a simple bout of web surfing.

That would just be plain unfair.

Simply... (0)

Anonymous Coward | about 9 years ago | (#13761566)

Because I can, I do. The medium allows for it. Can't exactly rip out ads from a magazine, you'll likely lose some parts you'd like to read. Can't make teevee ads disappear, at least I can't. Can't tear down billboards, because I'm not the Incredible Hulk.

But it's easy to put the zap on ads on/from web pages.

Why? (1)

Gothic_Walrus (692125) | about 9 years ago | (#13761568)

One reason: they're ugly.

I don't mind ads that are clever or funny. Heck, I've been known to sit through commercial breaks in hopes of catching something that's actually entertaining. If I can get a smile or a chuckle out of it, it was worth my time.

I have yet to see a web ad that I've enjoyed. Giant flash monstrosities that cover content, hideously garish banners with flashing colors, movie trailers that slow down the speed of content that I actually want to see...

If web ads stopped sucking so much, I'd be willing to let them go.

Adblock with Filterset.G (4, Interesting)

Anonymous Coward | about 9 years ago | (#13761570)

Pretty much I use Adblock with the most up-to-date definition from

What ads do I see? None, or very close to it.

What legitimate content gets blocked? None, or very close to it.

Why? Having IFRAMEs dissapear makes the page shorter. Less to download. Less crap in my way. And nothing is safe either (including Google textads). If I don't like something the definition does, I just change it.

Block at the network level (1)

gravis_23 (602248) | about 9 years ago | (#13761571)

I use squid proxy [] at home, work, and customer sites to block unwanted ads.

We set up a list of about 20 acl url_regex deny lines for the largest ad hosting sites (, etc). Make the error file white text on a white background. Only VERY rarely does this become a problem for users, and we treat those as one-offs, and we load that page/site for them on a different PC. This way users get EXTREMELY faster browsing, from the cache, and sans ads!

Here you go (2, Informative)

Kris_J (10111) | about 9 years ago | (#13761572)

why do you block ads?
They're visually annoying and distracting. They're a waste of bandwidth. Sometimes they're even noisy.
And with what?
A .hosts file, Firefox's built-in popup blocker, Adblock for Firefox, Flashblocker for Firefox and Proxomitron with the JD5000 ruleset.
Do you view internet ads as different from say, TV ads?
Nope. If I'm unfortunate enough to be watching a program live, I mute the ads. If I'm watching it later, I fast-forward.
What about in a magazine? Do you not buy a magazine because it has too many?
Yes. There are magazines I stopped buying because they became all ads and no content. The only magazine I currently subscribe to has no ads.
I'm specifically talking about the ads in a webpage, but even popup blockers can cause problems with me using a site.
If my ad-blocker causes problems with a site I decide if it's worth turning it off. If not, I move on and typically never come back to that site.

Why not? (1)

deblau (68023) | about 9 years ago | (#13761574)

I block ads for the same reason I always have: they detract from my surfing experience. I don't view TV ads because I have a TiVo. I don't read magazines, I get my information from the Internet. I don't get ads at movies, since I don't go to movies. (I don't support the MPAA's stance on copyright lawsuits.)

Has anyone noticed what happened to PC Mag? (1)

dgoldman (244241) | about 9 years ago | (#13761575)

I stopped subscribing to PC Mag when the ads overtook the content. Ok, so maybe that happened a long time ago but seriously, half the mag was an ad for I&I or some such crap. I don't like having to buy a magazine and then have to work to find the articles amongst the crap.
Cancel subscription - that was my ad blocker.

TV is just as bad. If not for tivo, I wouldn't be able to stomach it.

Just list to a broadcast radio station and you post the music to ad ratio.

As for browsing, the pop up killer in IE is good enough for my needs. I just really hate the added hyperlinks inserted into articles. I want more info on the subject and get kelkoo or some nonsense trying to sell me something they don't even have. If I could block those, that would be wonderful.


It has to stop.

Why? (1)

JanneM (7445) | about 9 years ago | (#13761576)

Because they're intrusive, that's why.

Magazines I mostly do not buy, but that's because I have little time to actually read them, not because of ads. I watch very little television, and I always flip when a commercial is on. Again, the TV ads are intrusive, the magazine ads aren't.

A comparison between magazine/newspaper ads, and webpage ads:

The print ad is silent. It is unmoving. It is generally set in a style or manner that blends in with the page as a whole. If I want to look at it, I do. If I want to ignore it, no problem.

The webpage ad is moving. It is sometimes not even silent. It does everything it can to force me to look at it instead of the content I got to the page to read in the first place. It has a graphical style that usually clashes horribly with the web page - and that especially includes flash or graphical ads that assume I sit on a Windows machine with all things set to defaults, so they use a font, color scheme and fake UI controls that look utterly and screechingly out of place on my desktop. Flash ads especially make the page loading stutter as it starts up, disrupting my reading.

Oh, I don't block Google AdSense ads or other still, unobtrusive text ads. Why should I - they're not intruding and sometimes there's something interesting there to see.

See them as salesmen in a store. A discreet person being available in the background in case I want assistance is far more likely to make a sale than a loud manic guy in a clown suit buttonholing me the entire visit, blasting a cherry-red hown in my ear every ten seconds and screeching at the top of his lungs about the great deal he can give me on something I'm not there to buy.

Ads?? (1)

AP23 (529222) | about 9 years ago | (#13761579)

What ads? Since I use Adblock I haven't seen one of those... Maybe I am missing something important and I should disable it... nah...

Only If They Cause Problems / Payment system? (1)

hungryfrog (624114) | about 9 years ago | (#13761580)

I block pop-ups because they interfere with my browsing, and Flash ads because they sometimes use ridiculous amounts of processor (or memory?). ads especially cause real problems for me -- essentially freezing my browser (Firefox or IE, it doesn't matter) and making scrolling on the page painfully slow. I'm on a relatively old laptop (PII 366), but still, this should never happen. I don't block banner ads, because I appreciate free content and services and don't mind having to scroll past advertising if it helps pay for it. Or are all ads Pay Per-Click rather than Per-Impression these days? If it's Per-Click, then simply seeing the ads doesn't help the content provider any (assuming you don't click them, which most of us on /. probably do very rarely). In that case I guess blocking them doesn't make you a freeloader any more than just not clicking them does...

Out of place and annoying (2)

Swimmin' Pants (911939) | about 9 years ago | (#13761581)

I typically only block ads if they cause problems with a page's layout. Many of the webcomics I read will have it set up so that the ads fit in nicely (and sometimes are even relevant to my interests!), but with a lot of sites, they'll have ads in the middle of the screen or will actually be causing me problems with reading the page due to layout issues.

Also: Sound in internet ads is completely unforgivable, due to the fact that I'm listening to music quite often while browsing webpages.

As for television ads, I find that most of them are completely abnoxious, and getting my DVR made television viewing far, far more enjoyable an experience.

Firefox + Adblock + Adblock Filterset.G Updater (1)

kihjin (866070) | about 9 years ago | (#13761584)

I recommend to all of my friends who use Firefox (and, for those that don't use Firefox, I continue to recommend Firefox) to also use the AdBlock [] extension. Adblock allows you to filter out page elements based on pattern matched URLs.

With Adblock, comes Adblock Filterset.G Updater [] . From the info page of the updater: "This extension automatically downloads the latest version of Filterset.G every 4-7 days. Filterset.G is an excellent set of filters maintained by G for Adblock that blocks most ads on the internet."

With these two extensions, I rarely ever see any advertisements on any site.

To combat the annoying Flash-verts, I use Flashblock [] . This replaces Flash movies with a button that you can click on to view it.

Three wonderful extensions, things you don't have in Internet Explorer, that's for sure.

Pollution of the mind (1)

parasonic (699907) | about 9 years ago | (#13761586)

I tend to be a rather cyclical thinker. I might cogitate an idea or concept over and over again. I also have a (perhaps) odd attention span where environmental distractions can siphon off my focus. Someone opening a door might knock me off track for fifteen seconds while I'm reading a PICmicro assembly book. A flickering light is often a constant distraction when it occurs. Banner ads like 'spank the money' or 'shoot the fish in the barrel' have motion and sometimes sound, which I can't stand. They're less static than the text. Some sites have a third of the screen at any given time taken up by ads. Some even have ads that stand on top of the text, and I won't even bother reading that site if I have to do so much as click 'close' to see the text.

It goes on further than that. If a person is exposed to ads repeatedly, he has been 'familiarized' with that product. I know this as it has worked on me. It takes too many of my brain's "CPU cycles" when I am distracted and think about the ad. I am annoyed by it, and I remember it. I don't want to be familiarized to a product whose markerters have already annoyed me with obnoxious flashy text!

It's these kinds of nuisances that really get me. Not only do I use the firefox adblock plugin, but I don't even watch television anymore because of the ads (and general stupidity/obscenity).

Look at it this way (1)

weenis (656512) | about 9 years ago | (#13761587)

I do not watch television anymore because of the commercials.
They are annoying and repetitive.
For this same reason, I block ads.
Also, for this reason, I love google ads.
I can ignore them easily and they dont use as much bandwidth as picture ads.
If I am interested, and have time, I may view them. Easy enough.

Specific content, not frivolous advertianment (1)

davecrusoe (861547) | about 9 years ago | (#13761592)

Why do I block ads? Simple. I'm after content, and ads are not part of that content. If I need an answer to a question, the purchase is a Widgit is far from my mind. It's a distraction, plain and simple. If I'm out to purchase a book from Amazon, I need that book: nothing else.

Above me now, there'a a Rackspace ad. Believe me, the *last* thing I need is rackspace. Even if I needed rackspace, which remember - I don't! - I'd ask a friend for his or her personal suggestion. It wouldn't occur to me to click on the ad because lo and behold, how do I know it's actually a trustworthy company? Oh -- their ad tells me so!

Why Do You Block Ads? (2, Informative)

John Hasler (414242) | about 9 years ago | (#13761596)

> why do you block ads?

Because I find them irritating.

> And with what?


> Do you view internet ads as different from say, TV ads?

Don't watch TV.

> What about in a magazine? Do you not buy a magazine because it has
> too many?

Yes (but I very rarely buy magazines anyway).

Evil Ads (1)

reflous (160182) | about 9 years ago | (#13761600)

Ads generally blink, move around, are annoying bright colors, and otherwise distracting. Ads on webpages are like spam email: annoying, convey no useful information, and waste time.

To block ads I use:
firefox extensions -
* adblocks
* customizegoogle (gets rid of a lot of google ads)
* greasemonkey (until I upgraded to the beta versions)

I realize that blocking ads may inevitably lead to paying for content which in my mind would be a good trade. I already pay for the NYTimes, but I'm still inundated by their ads, so I block them. Why should I look at ads on services I pay for? That is the most annoying ad of all.

I think that most people would block TV ads, (1)

Marie Antoinette (897101) | about 9 years ago | (#13761602)

if they could. That's why TiVo was so popular for a while. Print ads are easy to ignore. Even if they're huge, they're static and they don't make any noise. The small, unobtrusive google ads seem to be working rather why are sites still using the annoying flash / popup things that make noise? Christ, I've stopped visiting sites that use those just because I find the ads so annoying.

Why Should I See Ads? (1, Insightful)

Anonymous Coward | about 9 years ago | (#13761603)

Why do advertisers feel the need to advertise everywhere? Why do they need to advertise on the radio, on TV, on the side of the road, on cars on the road, on buildings, on people, on everything I read, in movie theatres (of all places, in a show you've paid to see), on personally owned copies of movies, in the sky, on the ground, and basically everywhere else they can think of? How is ignoring advertising any different than ignoring any other minor omnipresent annoyance?

Specifically, in the online world we have to fetch the advertisements to see them, which means it may cost us money or time to do so. There's no preexisting environment in which the ads reside, they are just hyperlinks from information we actually want to see. Selectively following hyperlinks based on semantic choices was the original purpose for the WWW, at least. Blocking ads is a fundamental expression of that semantic choice about what information we want.

Google adwords are an example of the unfortunate trend of integrating advertisements into everything in an almost undetectable and invisible way. So far, Google has not done this, but separates the ads from search results, but it would be easy to carefully integrate them as other search engines have done. It would make them even more money, so it will be difficult to explain their No Evil approach to shareholders. Hopefully they keep enough of the company in good hands.

Why? (1)

The Madd Rapper (886657) | about 9 years ago | (#13761604)

Because I don't like them and because I can. If I had a DVR for TV, I would skip those ads too. I don't because it isn't cheap. With the exception of the Superbowl, I don't try to see ads in my media. In a magazine, it's easier to turn the page than tear it out, but fortunately my magazines either don't have ads or don't have too many. (Some magazines are just gratuitous, what with like 40 pages of ads before the table of contents!)

My browser is only equipped to block popups. I haven't made the effort to download a browser that blocks in-page ads probably because it's not worth the change for the pages I visit. If I found that my browsing experience were hampered by slower load times or really distracting ads, I would consider the browser or stop visiting that site.

Overall, I cannot recall a single instance I've intentionally clicked an ad. In-page ads are easy enough to ignore. Popups are definitely annoying, and if I could not block them, I would consider not visiting the site. Thankfully that's a moot point.
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