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Microsoft and MTV to Launch Music Service

ScuttleMonkey posted more than 8 years ago | from the continued-reactionary-behavior dept.

Microsoft 233

An anonymous reader writes "According to ZDNet Microsoft and MTV have joined forces to form Urge, a new online music service. From the article: 'The company said Urge would include a subscription component, as well as allowing individual song sales. A spokesman declined to discuss pricing, saying full details would be announced next month. The company gave no specifics on launch date beyond saying it would be sometime in 2006.'"

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Music? (5, Funny)

KingSkippus (799657) | more than 8 years ago | (#14254445)

Music?

I know Microsoft has the music player in Windows, but what does MTV have to do with music?

Re:Music? (4, Funny)

themoodykid (261964) | more than 8 years ago | (#14254512)

They are doing a reality show about i.

Re:Music? (1)

themoodykid (261964) | more than 8 years ago | (#14254517)

It, dammit. IT! Next time, preview, moron!

No worries... (5, Insightful)

KingSkippus (799657) | more than 8 years ago | (#14254638)

I'm just glad that someone here realized what the hell I was talking about in spite of the Redundant mod. Apparently, too many folks here haven't actually watched MTV since the 1980's. Oh well, can't say I blame 'em.

They'll figure it out soon enough, though. I wonder how long it will be before this new online music service only has content about pimping cars, playing jokes on people, weird people forced to share a house, and so on instead of, well, you know... music.

Re:Music? (0, Redundant)

marcello_dl (667940) | more than 8 years ago | (#14255026)

...what does MTV have to do with music?

Cute, a redundant first post. I guess that people reading the headline asked themselves that very same question and were annoyed to see it repeated in your comment?

Anyway, please be fair to MTV.
MTV : good music = Microsoft : good software

Great... (0, Funny)

Anonymous Coward | more than 8 years ago | (#14254446)

DRMTV

Serious Question (0)

Anonymous Coward | more than 8 years ago | (#14254468)

What in the world could be more pathetic? Honestly

On a side note, my other thoughts are; Microsoft [illicitly whether disclosed or not] is conquering the computer market with dumbed down and crap software) and MTV, poisoning the minds of every youth in the U.S.A. and Canada, bringing their rap music and all that goes along with it (violence, drugs, gangs... whether or not people won't admit it). To me, in some abstract way, this is an attempt [albeit obviously non-personal] my world, the "digital" world, as well as my physical (dreaded) world, I don't mean to sound like such a pathetic bastard, but, come on, ANY ORGANIZATION between two 'evil' corporations like this, is scary.

Just my conglomeration of crappy thoughts =)

Re:Serious Question (4, Funny)

el americano (799629) | more than 8 years ago | (#14254488)

poisoning the minds of every youth in the U.S.A. and Canada

Don't stop there. Obviously you've never watched MTV en Español.

Re:Serious Question (1)

Crayon Kid (700279) | more than 8 years ago | (#14254578)

4 words: Pimp My Ride UK. (shudder)

Re:Serious Question (1)

chris_eineke (634570) | more than 8 years ago | (#14254620)

That's not bling on their teeth, either. :P

Re:Serious Question (1)

Nightspirit (846159) | more than 8 years ago | (#14254669)

Last time I was in Nogalas, they were still showing Headbanger's Ball. It was awesome. I doubt american MTV even has the show on anymore.

Re:Serious Question (1)

Lisandro (799651) | more than 8 years ago | (#14254713)

I used to tune MTV at 2am just to watch that show (Argentina). I mourned its loss like it was a close relative.

Re:Serious Question (1)

Hrshgn (595514) | more than 8 years ago | (#14255056)

And MTV Germany has: Pimp my bicycle (no joke!).

New p2p network announced (0)

Anonymous Coward | more than 8 years ago | (#14254472)

SURGE

Re:New p2p network announced (0)

Anonymous Coward | more than 8 years ago | (#14254501)

Both MTV and MSFT are involved. You must mean SCOURGE.

You mean? (-1, Redundant)

Pranjal (624521) | more than 8 years ago | (#14254473)

..the urge to crash?

Re:You mean? (1)

jax_max (936027) | more than 8 years ago | (#14254602)

MTV = Microsoft TV ?

Urge? (5, Funny)

penguinboy (35085) | more than 8 years ago | (#14254480)

Sounds more like a service for "adult material", not music.

Re:Urge? (3, Insightful)

krunk4ever (856261) | more than 8 years ago | (#14254533)

That's not too far from the truth. Have you seen the newest music videos. I'd say at least 25% have quite erotic scenes in them.

Re:Urge? (1)

chris_eineke (634570) | more than 8 years ago | (#14254608)

Have you seen the newest music videos. I'd say at least 25% have quite erotic scenes in them.
Well, popular movements sell popular music. 90 per cent of everything is junk, anyways.

Re:Urge? (2, Funny)

Anonymous Coward | more than 8 years ago | (#14254854)

my humps, my humps, my humps, my lovely lady lumps....

Music, erotic? what are you talking about?!

Re:Urge? (1)

Billly Gates (198444) | more than 8 years ago | (#14254545)

I was thinking of an energy drink.

Perhaps because it rhymes with surge?

Re:Urge? (1)

joey_knisch (804995) | more than 8 years ago | (#14254855)

I can just see the commercials now...

Got Urge?

Discrimination? (-1, Flamebait)

BentSorenDahl (879286) | more than 8 years ago | (#14254481)

Will non-christians be able to buy music there?

Will non-white people be able to buy music there?

Will non-windows users be able to buy music there?

Re:Discrimination? (0, Offtopic)

Gravis Zero (934156) | more than 8 years ago | (#14254615)

yes

yes

maybe

Could be big (3, Insightful)

i_should_be_working (720372) | more than 8 years ago | (#14254496)

I don't live in the states anymore. I'm not 'with it' anymore either. Is MTV still the main way that the kids see their videos? 'Cause if so, a whole 24 hour a day channel that's already popular is much better advertisment than any other music download service could buy.

They could even put the website address beneath the song title, artist, etc. in every video.

Videos? On MTV? Ha! (1)

megalogeek (519027) | more than 8 years ago | (#14254527)

MTV is a very popular channel, but it's been a long time since I saw a video on it.

Admittedly, I don't watch much MTV, but that's my experience.

Re:Could be big (2, Informative)

flonker (526111) | more than 8 years ago | (#14254528)

MTV hasn't been Music Television in many years.

Re:Could be big (1)

Crayon Kid (700279) | more than 8 years ago | (#14254574)

They should throw AOL in the mix and then we'll finally get those Shakespeare sonets we've been promised: millions of AOL users typing on Microsoft keyboards while their brains are exposed to MTV "music". Or, worst case scenario, Microsoft gets their own Wikipedia.

Re:Could be big (1)

doubtless (267357) | more than 8 years ago | (#14254629)

It's all about reality shows these days. Lucky (relative) for us in Malaysia there are a couple tv stations following a somewhat radio-like format that shows nothing else but music videos, pretty similar to MTV during the days of "video killed the radio star"

Re:Could be big (1)

Lisandro (799651) | more than 8 years ago | (#14254649)

Come on, don't be mean. You get to see my dawg Xzibit pimpin' your ride, ya! Who needs music?

*shoots himself*

Re:Could be big (4, Insightful)

DrEldarion (114072) | more than 8 years ago | (#14254726)

It's funny, MTV became so overrun with non-music that they created MTV2 for the music. Now, the same thing is starting to happen with MTV2.

Re:Could be big (1)

Milton Waddams (739213) | more than 8 years ago | (#14254891)

MTV2 is though, at least in Europe. They're nearly like MTV was when it first started out. I've discovered a lot of really good new bands (Bloc Party, Arcade Fire, The Killers, Arctic Monkeys, Willy Mason etc.) from watching it. Urge could be really cool if it were to provide content that's shown on MTV2.

It probably won't though. It'll probably offer shite popular music like Madonna and Brittany Spears.

I wouldn't buy it even if were cool 'cause of the DRM not being supported on the Mac and the fact that I can buy a CD with no DRM.

Re:Could be big (1, Informative)

Anonymous Coward | more than 8 years ago | (#14254584)

As a college student... no. MTV is a lousy source for Music Videos, and everybody here knows it. You'd be hard pressed not to, since they don't SHOW them anymore. For a while, they had an advertising campaign saying "The videos are on MTV2, so stop asking", and MTV2 now is being invaded by non-music programming as well.

For Music Videos, people watch either Fuse, CMT, or they watch BET, depending on taste in Music.

Not Music but Culture (1)

millahtime (710421) | more than 8 years ago | (#14254951)

MTV is no longer all about Music. They now ingrain a culture on their loyal followers. The President of MTV has said that he has more influence on children than their own parents do.

Look at that culture.... the real world... fighting, craziness, and whoring .. the beach house.... people all over each other in skimpy swimsuits talkin about how they are fooling around together... (all be it fun but is that really good for 13 year old kids to aspire to be like this)

The 'Cyber' World (3, Funny)

kihjin (866070) | more than 8 years ago | (#14254498)

Although offering few details, the company said it has worked closely with Microsoft to build a service called Urge that will let listeners experiment with new music, as well as offer "original, hand-crafted content" from MTV and its other cable channels.

Mmmm. Hand-crafted. I can see it now.

The Cyber World

A story about seven strangers who are chosen to live in a random data center. Their lives are recorded, e-mails are logged, and IMs are monitored. See what happens when people lose their Internet connection, and start getting REAL^H^H^H^HCYBER.

Don't forget, next fall:

The second season of DDoS'd.

To paraphrase Top Gun... (2, Insightful)

Biomechanical (829805) | more than 8 years ago | (#14254500)

"I feel the Urge, the urge to Purge*."

* I.e. Vomit.

Seriously, the world's biggest commercial software vendor getting it together with, possibly, the world's biggest icon of commercial music?!

It's a match made in marketing heaven, and consumer hell.

Re:To paraphrase Top Gun... (1)

TangoCharlie (113383) | more than 8 years ago | (#14254807)

I thought that was from the Burger King advert?

It'll be interesting if Microsoft can follow the success of MSN with thier music service. Unfortunately, alomost everyone I know who uses MSN trashes thier PC within a few weeks. It seems like there's alot of malware floating about out there. Anyway... ... it'll also be interesting to see what DRM they're expecting to use. How long before Dvd Jon breaks it?! :-)

Oh yea (1, Funny)

theheff (894014) | more than 8 years ago | (#14254505)

Microsoft and MTV are basically already synonymous as it is... Bill Gates, P Diddy, Steve Ballmer, and Paris Hilton hit the clubs every night. Get with the times, yo. Microsoft sofware is just cool... that's why I bought it... you think I buy it for security?

Sounds like (4, Funny)

Avisto (933587) | more than 8 years ago | (#14254508)

Sounds more like ughh.

oh good, so it's not just me (1)

lysergic.acid (845423) | more than 8 years ago | (#14254784)

did you suddenly feel an urge to vomit as well?

Microsoft and MTV have joined forces? (0, Flamebait)

megalogeek (519027) | more than 8 years ago | (#14254509)

I have the Urge to cry...

Urge.... (1)

theheff (894014) | more than 8 years ago | (#14254525)

More like Surge... hopefully its demise will be even quicker than the soft drink.

E+E=E (2, Funny)

earthstar (748263) | more than 8 years ago | (#14254532)

Microsoft and MTV to Launch Music Service
What do you get when you add 2 evil M's? Another Evil !
They should have named the service 3E - for the third evil !

Pricing (4, Interesting)

Nightspirit (846159) | more than 8 years ago | (#14254553)

If they charge $0.25 per song, or even approach allofmp3.com (although I doubt they'll go that low) I might actually start purchasing music online. Or allow my choice of format.

If this service allows different formats (including lossless), is compatible with multiple players, has minimum DRM, and enters a pricewar with itunes it would be a good thing.

I even might consider paying $1 a song if they sell FLAC or another lossless format.

Re:Pricing (2, Insightful)

pryonic (938155) | more than 8 years ago | (#14254631)

I don't see that happening at all, the RIAA won't let them charge prices that low or get away without he same levels of DRM as everyone else. And if Microsoft get their way, it'll be a PlaysForSure store, so won't work on many players at all. It sounds like you're dreaming to me, but it's a good dream! Just wish it would become reality. Doubt it will though.

Re:Pricing (1)

Nightspirit (846159) | more than 8 years ago | (#14254662)

Perhaps, but if one thing MS is about, it's money. Most of the players out there are ipods, and feel free to correct me if I am wrong, but I don't believe ipods play wma files.

Re:Pricing (0)

Lussarn (105276) | more than 8 years ago | (#14254887)

Are most players iPods? In th US maybe but probably not anywhere else. In Europe cheap flashbased players can be had for close to nothing, like $30. Just as you can get a free gun for opening a bank account in the US you are quite likely to get a no brand MP3/WMA player in Europe.

We also have nice looking [jensofsweden.com] non Apple MP3 players.

Re:Pricing (1)

mikkom (714956) | more than 8 years ago | (#14254646)

Or allow my choice of format.
It's microsoft. I really doubt they will offer anything else than Windows media. And if they want to get big labels interested, there must also be some kind of DRM included.

AllOfMp3 can do what it does only because the russian laws are a bit fuzzy about selling music on the internet.

If I remember correctly, in some countries (all countries?) buying music from allofmp3 is legally the same as downloading content from p2p networks.

Re:Pricing (1)

MiTasol (804220) | more than 8 years ago | (#14254677)

Not _all_ countries. Don't forget there are some developing nations who have yet to be conveniced to sign any copyright conventions.

Re:Pricing (0)

lysergic.acid (845423) | more than 8 years ago | (#14254796)

it has nothing to do with russian laws. the RIAA simply offers russian download sites a different rate for the music. they have regional pricing because people in a lot of countries can't afford to pay $0.99 for a song, or $24 for an album.

Re:Pricing (1)

mikkom (714956) | more than 8 years ago | (#14254833)

That's absolutely incorrect. RIAA has nothing to do with allofmp3 (hint: RIAA is an american institution). Please see this page page [museekster.com] for more information.

quote:
Russian copyright legislation allows phonograms to be performed publicly without the authorization of the copyright owner for broadcasting and cable transmission. (Article 39) The Internet could be deemed to fall under this exemption. The copyrights involved have to be paid to a collecting society. This is the 'loophole' that is referred to in several articles on Allofmp3.

Re:Pricing (1)

Gravis Zero (934156) | more than 8 years ago | (#14254661)

even might consider paying $1 a song if they sell FLAC or another lossless format.

apple only make $0.04 per song. the other $0.96 goes to the greedy RIAA bastards.

If this service allows different formats (including lossless), is compatible with multiple players, has minimum DRM, and enters a pricewar with itunes it would be a good thing.

prepare to be disappointed... it's wma format, a proprietary format, or death. personally. i choose the chicken sandwich.

Re:Pricing (1)

eldavojohn (898314) | more than 8 years ago | (#14254671)

... (although I doubt they'll go that low) ...
Oh they can go that low. I've heard Microsoft takes huge losses in the game console market, why not the mp3 market?

When you're stupid rich, sometimes going home and sticking thousand dollar bills in your ears or posing for Teen Beat magazine [monkeymethods.org] just isn't enough ...

Vision of the future (0)

Anonymous Coward | more than 8 years ago | (#14254969)

Lossy 128kbps WMA, variable pricing, 2.99, 1.99, 99c per song. 2.99+ for a video (lossy audio, 96kbps, WMV video).

chances of FLAC, or any kind of lossless codec? Equal to the service using MP3 and having 25 cent downloads, which is equal to the chances of Microsoft adding trial CDs of Red Hat in with every box of XP.

Re:Vision of the future (1)

Nightspirit (846159) | more than 8 years ago | (#14255036)

Unfortunately your vision is more likely than mine.

The subscription component is cool. (2, Interesting)

Empty Yo (828138) | more than 8 years ago | (#14254570)

I have a subscription with Audible and each month I can download two audio books for approx. 21 USD. In one month, I got two books that would have cost me over 60 USD on iTunes to get. If MS and MTV keep up that idea with subscription pricing, i.e. cheaper than if you bought the products a la carte, then it might actually be a good idea.

Of course, that would just leave them the difficult task of coming up with something I want to order in the first place. More top 40 stuff like there is today and no amount of money will entice me to the service.

The real question is.... (3, Informative)

Chris Bradshaw (933608) | more than 8 years ago | (#14254581)

I think the real question is wether or not they will be able to offer music from ALL labels. The way I see it, the major draw back to ITunes is the fact that any music on the SONY/BMG label is not available...

More Info on the matter:

http://www.theregister.co.uk/2005/11/16/parallel_i mports_australia/ [theregister.co.uk]

Re:The real question is.... (0)

Anonymous Coward | more than 8 years ago | (#14254682)

Everybody keeps mentioning the Register.
It's not like they are the definite source of truth.
Sure it can be seen as a reference, but.....

I'll stop now.

Re:The real question is.... (1)

sanyasi (900484) | more than 8 years ago | (#14254779)

and Sony/BMG should jump onto iTunes quickly, cause nobody with any sense is going to be buying those CDs and sticking them in a computer to put the songs on their iPods

Re:The real question is.... (2, Informative)

node 3 (115640) | more than 8 years ago | (#14254932)

I think the real question is wether or not they will be able to offer music from ALL labels. The way I see it, the major draw back to ITunes is the fact that any music on the SONY/BMG label is not available...

Not available... in Australia. The article doesn't mention whether it will be a US-only launch, or a world-wide launch, but these things tend to be US-only at first.

Which means it's most probable that Urge will not have more music available than iTunes no matter where you live.

It seems odd to me that a company would not want their music available for purchase as widely as possible. After all, a $0.99 iTunes (Wal-Mart, Napster, Real, etc) download is worth more than a $0 fileshare download. But if there was going to be a hold-out, it would be Sony, wouldn't it? (they could have owned the entire market that iTunes and the iPod now hold, if they hadn't been so paranoid)

Re:The real question is.... (1)

akhomerun (893103) | more than 8 years ago | (#14255059)

i wish i was in australia so i could have an itunes without sony/bmg

seriously, why would i want to buy from them? i will never buy a sony/bmg record again (rootkit).

Hat-pullOutRabbit() (3, Insightful)

Fiar (938208) | more than 8 years ago | (#14254583)

They're going to have to make this something special to compete with existing online music services. Napster has a subscription service, as well as a "Napster-to-go" scheme whereby users can put music onto compatible mobile devices. This supports WMA DRM seeing as it uses Windows Media Player 10 tech, so it's not like MS can claim exclusive compatibility with that without cutting out the whole Rhapsody range of services. The other main service at the moment is iTunes, which caters for a per-track market, and it the only thing that works with iPods as far as I know. Due to the methods iPods deal with files and DRM, Microsoft won't be able to offer music for those either.

As for the "Original Hand-Crafted content", won't that simply be MTV videos? iTunes already has "a range of music videos and television shows"

It seems to me that MS are trying to fill a hole that's already been covered...

Re:Hat-pullOutRabbit() (0)

Anonymous Coward | more than 8 years ago | (#14254842)

There are 3rd party choices for putting music on your
ipod inluding, now, even RealPlayer- scary as that is.

Still no DRM'ed .wma though.

Re:Hat-pullOutRabbit() (2, Insightful)

node 3 (115640) | more than 8 years ago | (#14254944)

It seems to me that MS are trying to fill a hole that's already been covered...

Wow. If you think about it, that is the best one-sentence description of Microsoft ever written.

It's true on so many levels, it's almost Zen.

booo (1)

pintomp3 (882811) | more than 8 years ago | (#14254585)

instead of "joined forces to form Urge", should have said "merged to form Urge". and yes, i do love watching dateline nbc.

Better than Sony (2, Insightful)

Tenk101 (938734) | more than 8 years ago | (#14254588)

Depite all the likely flames about big global beasties taking over the world, what's really so bad about this. Consider what happens if Sony ever succeeds in this area and end up with control of the Artist right through to the device, then there just isn't any consumer choice, Artists are forced to sign up with Sony and consumers are forced to sign up with Sony devices.

On the counter-side you have a big evil software/device multinational (MS) doing a partnership with essentially a large music content provider (MTV). Despite the short term anomaly that Apple is causing it probably takes a partnership like this to actually have some threat to Sony without forcing every artist onto one label and closing the industry completely.

Another killer? (2, Insightful)

Pliep (880962) | more than 8 years ago | (#14254590)

Right until now, not a single iPod-killer has killed an iPod (yet). My take is this is because of the integration between iPod and iTunes plus the ease of use that comes out of this. One-click == "buy and put on computer and on iPod". Or indeed one-click == "rip this entire CD and put on computer and on iPod including correct tracknames".

Will the combination of a music network and a software company that does not make MP3 players beat this? Sounds more like massive advertising opportunities rather than building an iPod/iTunes killer.

Re:Another killer? (1)

16K Ram Pack (690082) | more than 8 years ago | (#14255057)

It's all to do with usability for the average guy/gal. There's the aspect you've talked about, and also the aesthetic aspect.

I don't know about the netherlands, but here in the UK, mobile phones are often sold on aesthetics, not features, something which often is a big point to women rather than men. Next time you see a VW Beetle, check out who the driver is. I've not yet seen a woman with an iRiver or a Creative player, but plenty with iPods.

MTV is mistaken (2, Insightful)

Pliep (880962) | more than 8 years ago | (#14254597)

forgot to say in my other post:

MTV is very much mistaken. 90% of their viewers either want an iPod or have one. Hell, almost every hiphop video bling-blings an iPod around. "Urge" seems to block Macs and iPods. All very lovely, but MTV fails to recognise their target market if you ask me.

Re:MTV is mistaken (2, Insightful)

DreadfulGrape (398188) | more than 8 years ago | (#14254981)

Indeed. From the Boston Globe coverage [google.com] on this same story:

URGE will not be compatible with Macintosh computers or iPods.

Sorry, but URGE == DOA. Or, put another way, MSMTV will be about as successful [mediabistro.com] as MSNBC.

has a lot of promise (1)

pintomp3 (882811) | more than 8 years ago | (#14254599)

MTV has a lot of sway with the younger market, they aren't going after us. and they r quite good at marketing to their target demographic. i know there is a serious lack of details, but i also know that two wrongs make a right..

Re:has a lot of promise (0)

Anonymous Coward | more than 8 years ago | (#14254718)

How young is the "younger market"? Small children who haven't quite made it out of Jung's stages and are banging the remote against a table trying to make it stop?

This is SO AWESOME!!! (5, Funny)

Aqua OS X (458522) | more than 8 years ago | (#14254603)

Dude, this is SO AWESOME. Finally, someone is combining the best things on Earth... Microsoft's quality software and MTV's quality music!!!

Now, if only they could toss Wal*mart and McDonald's into the mix!

Re:This is SO AWESOME!!! (2, Informative)

killjoe (766577) | more than 8 years ago | (#14254609)

Dude, Apple is going to DIE. Nobody will be buying ipods anymore, iTunes will shut down any day now!!!!. MS has entered the online music market and they will KILL everybody else!. Remember microsoft-at-work? It will be just like that!

So... (3, Insightful)

Cherita Chen (936355) | more than 8 years ago | (#14254606)

Does this mean that in a few years, you will no longer be able to download music from them? I can already see it... They'll go from offering music, to only offering audio programs in the likeness of "The Real World", "Punked", "Jackass", "Pimp my Ride", "Made", etc, etc, etc...

And of course, all of this will be sprinkled with advertisments for Mountain Dew, Microsoft, and Slim Jim.

One-stop non-shopping.. (3, Insightful)

McNally (105243) | more than 8 years ago | (#14254612)

I'm psyched about this. Microsoft and MTV are two of the high-profile music-industry players that I have the least interest in doing business with. If they can partner with Sony and its DRM suppliers and hire a few RIAA execs I can have all the big players I want to avoid in one place for convenient one-stop non-shopping.. Obviously they've hired one of more of the naming & branding consultants whose work I despise, that's a nice bonus..

Seriously, though, it's very nostalgic to see MTV get back into the music business. I just hope they remember how it works, it's been, what, fifteen years now since they gave it up to make low-budget drama programs and reality television?

Not a Microsoft Server (0)

Anonymous Coward | more than 8 years ago | (#14254653)

Is it just me or is it strange that the www.urge.com server is not running a Microsoft Server?

HTTP/1.0 200 OK
Server: Netscape-Enterprise/4.1

Re:Not a Microsoft Server (1)

grimJester (890090) | more than 8 years ago | (#14254834)

Two questions: a) How old is Netscape-Enterprise/4.1 and b) How long until that server has hello.jpg on the front page?

Re:Not a Microsoft Server (0)

Anonymous Coward | more than 8 years ago | (#14255096)

Yes, it's just you. Who gives a fuck what server someone runs? It's probably just hosted on some large ISP or on some web agencys server. Nobody gives a flying fuck what webserver you use!

Indies? (1)

WindBourne (631190) | more than 8 years ago | (#14254655)

Now is the time to put together a package for musicians to build their own CDs and mp3 sites. If that gets done cheap (perhaps as an OSS set-up), AND a bit of marketing is done, this could really expand.

MS-MTV? (1)

OffTheLip (636691) | more than 8 years ago | (#14254676)

First they merge with adult TV programming with MS-NBC to insure US news is fair and objective. Now they want to do the same for the MTV generation(s). At least Microsoft does not limit predetory practices to software anymore. Diversification is the key to survival.

Stupid Unless... (3, Insightful)

Shihar (153932) | more than 8 years ago | (#14254685)

This is going to be a failed experiment by MTV and Microsoft unless they realize what Apple has that no one else does. Appple has control of the iPod. If you have an iPod, you can't use DRMed WMA. If MTV and Microsoft think that they are going to make a substantial profit off in the saturated field of non-iPod MP3 players, they are insane. The money is in a service that can compete for the iPod, in addition to other MP3 players.

What MTV and Microsoft has to do to get their foot in the door is offer a service that works with iPods AND offers a different pricing model then iTunes. That is the only way they can possibly compete with iTunes. Anything short of this is going to result in them fighting every other online music company for that tiny sliver of remaining non-iPod users.

I personally would jump at an all you can eat service for my iPod. Hell, I would jump at any sort of pricing options that or ability to escapes AAC lock in for my iPod. I got my iPod as a gift. I would love it if there was a way to escape Apple's monopoly short of throwing out a $300 piece of equipment. If MTV and Microsoft, as much as I loath the both of them, can do it I'll jump. It isn't like I have any love for Apple either.

If they have a plan to defeat Apple, then this will be newsworthy. If they are just jumping in on Napster's model and hoping to sell via the shitty MTV brand, this is a yawner that no one is going to give a shit about.

Re:Stupid Unless... (3, Insightful)

meringuoid (568297) | more than 8 years ago | (#14254702)

I personally would jump at an all you can eat service for my iPod. Hell, I would jump at any sort of pricing options that or ability to escapes AAC lock in for my iPod. I got my iPod as a gift. I would love it if there was a way to escape Apple's monopoly short of throwing out a $300 piece of equipment.

Something wrong with allofmp3.com?

Nothing learnt from Europe's antitrust case? (1)

xonen (774419) | more than 8 years ago | (#14254686)

A $500.000 fine, a release of XP without media player.. And microsoft just ignores it and continues whatever it likes to do..
Apple will probably not take any legal action because Apple is partly owned by microsoft..
If microsoft offers a new service, ok.. If it comes preinstalled with Vista (just like their other MSN and mediaplayer crapware), they may create a serious problem here in europe.. And a reason more not to install vista.

Re:Nothing learnt from Europe's antitrust case? (0)

Anonymous Coward | more than 8 years ago | (#14254711)

Apple will probably not take any legal action because Apple is partly owned by microsoft..

Um, no...Microsoft sold their non-voting shares of Apple a while ago...are you just making stuff up?
Well, this is slashdot...

Re:Nothing learnt from Europe's antitrust case? (1)

xonen (774419) | more than 8 years ago | (#14254763)

Well, i missed that one (about Apple). About the stuff being included in Vista, i did not make that up, it is what a dutch newssite reports:
http://webwereld.nl/articles/38816 [webwereld.nl]
Microsoft ontwikkelt samen met MTV een muziekdienst genaamd Urge. De iTunes-tegenhanger komt standaard in de opvolger van Windows XP, Vista, te zitten.

Translated: "Urge will be included in the follow-up of XP, Vista"

Re:Nothing learnt from Europe's antitrust case? (1)

mkiwi (585287) | more than 8 years ago | (#14254983)

Apple will probably not take any legal action because Apple is partly owned by microsoft..

Actually, Microsoft sold its shares of Apple long ago (and may I add at a substantial profit). Apple DID sign a contract with MS that they would not pursue some technologies, such as voice recognition, but nothing in the deal included an online music store or anything related to the iPod.

Dante's Inferno! (2, Funny)

farrellj (563) | more than 8 years ago | (#14254724)

Great, a Music Video station that doesn't show music videos anymore, teaming up with a software company that no longer produces good software. Did Dante dream this up? What rung of hell am I in now?!?!?

ttyl
          Farrell

Wait... (1)

BumpyCarrot (775949) | more than 8 years ago | (#14254730)

How many music services does MS have now? 3? Or is that just me?

I'm scared. (3, Insightful)

mattpointblank (936343) | more than 8 years ago | (#14254735)

I really fear for modern music. Not sure how well the /. community is familiar with guitar tabbing, but it's essentially an ASCII way of rendering guitar music that even AOLers can understand. Now all the major tab sites are being forced to close or remove all tabs for signed artists due to a new music industry function. It's insane; how are such things possibly hurting the bands? Similarly, Microsoft and MTV are two corporations (a word that has nothing to do with music) that really don't appear to understand music as anything more than a marketable economy, which is just sad. Just like Orwell said the hope is in the Proles, for music, the hope is in the indies.

Cool! (1)

jswalter9 (695759) | more than 8 years ago | (#14254803)

Do you suppose they'll have a linux client available?

MS iPod? (1)

coredump-0x00001 (922856) | more than 8 years ago | (#14254823)

Sounds like MS might be developing a portable mp3/wm(av) player. Attempt at an ipod killer? .......... Mtv and MS, sounds like a scary combination! Imagine the super DRM powers vista will inherit as a result.

MTV ? (1)

Tom (822) | more than 8 years ago | (#14254872)

If this is anything close to the MTV we get over here in Germany, then the only thing they'll offer will be ring tones for your cell phone. But 25 billion of those.

Hate Microsoft (-1, Offtopic)

Anonymous Coward | more than 8 years ago | (#14254985)

That just put the nail in the coffin. I really hate M$ now. What a bunch of retards. This is like Chrysler putting snoop dogg in one of there commercials.

I will never give MS or Chrysler a dime. They don't have a clue.

Microsoft + MTV (2, Funny)

ThePengwin (934031) | more than 8 years ago | (#14255001)

Lets combine the two and what do u get??

very expensive Emo Mp3s that crash your computer and advertise every chance they get

sounds pretty convincing.......

Launch Date (2, Funny)

mattwarden (699984) | more than 8 years ago | (#14255032)

The company gave no specifics on launch date beyond saying it would be sometime in 2006.

For those not paying close attention, please note that this is a Microsoft launch date. You'll be lucky if you can still hear music by the time they actually get this launched.

The Borg expands again. (0)

Anonymous Coward | more than 8 years ago | (#14255049)

This is just another case of Bill Gates trying to horn in where someone else is making money. Money he feels is rightfully his. Everytime some product or service is successful, Gates moves in and sucks all the oxygen out the space and runs all the inovators out and rebrands it and then makes it incompatible with anything else. Soon after SP-whatever you have to buy yet another version to keep up with the flow of before mentioned services and product that now only come out of Redmond.

I'm surprised that there isn't already a M$ branded online auction site and credit card service like eBay and PayPal. Browsers, word processors, compilers and computer languages, dozens of internet technologies, and on and on. If someone discovers a technology and becomes successful, Gates will figure out a way to weasel his way into the space and take over.

huh? (1)

akhomerun (893103) | more than 8 years ago | (#14255051)

#1 microsoft already has a music store
#2 since when did MTV have anything to do with music?

Interesting!!! (1)

abhikhurana (325468) | more than 8 years ago | (#14255068)

Last year the CEO of MTV Europe visited my buinsess school and at that time I had asked him if they wanted to enter the online music business, with all the brand awareness, the reach and all. To this he replied that MTV wasn't even remotely interested in this business, with its low profit margins and volumes .He even accused apple of cross subsidizing their music sales with ipod sales and hence making the price point ($0.99 per song) unattractive for most pleayers. Basically he went on and on about how much you have to pay the music studios per song, the number of songs you can sell in a year and how overall the business will be really small, and how MTV would rather use its resources elsewhere. It actually made sense at that time. So assuming that the economics of the music business haven't really changed, I wonder what has changed? Could it be that Microsoft is just using MTV's reach to push wma, for which it gets licensing fee from all the companies that sell mp3 players with support for wma and ensuring that those companies dont switch to some alternate standard?
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