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Microsoft Unveils 'Urge' Music Service

Zonk posted more than 8 years ago | from the fewer-clones-will-die-in-this-one-i-think dept.

Microsoft 582

CHaN_316 writes "CNNMoney has an article entitled, 'Gates unveils his Urge.' From the piece: 'Bill Gates aims to take over your living room and late Wednesday he unveiled a new music service and new software to do it. Using an appearance with Justin Timberlake, the Microsoft chairman debuted a new music service, Urge, to directly compete with the iTunes music store and interface. Urge launches with over 2 million tracks for purchase or as part of an all-you-can eat subscription, an option the iTunes music store doesn't have. The offering will include exclusive material from MTV.' Begin the living room wars we must." Confirmation of an earlier story on this topic.

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582 comments

Urge? (5, Funny)

JHromadka (88188) | more than 8 years ago | (#14400203)

I have the urge to point out that Urge is a stupid name.

Re:Urge? (5, Funny)

JonTurner (178845) | more than 8 years ago | (#14400250)

>>Urge is a stupid name
No shit! Did Microsoft outsource their Department Of The Obvious? They should have caught this one early.

Better uses for the brand name Urge:
1. pron site
2. dating service
3. street drug
4. hyper caffinated drink
5. line of hiphop clothing
6. condoms
Can anyone do better?

Re:Urge? (1)

hey (83763) | more than 8 years ago | (#14400281)

Yeah but it might work. I bet a 100 headlines this week are going to use it as a verb.

Urge to... (3, Funny)

losman (840619) | more than 8 years ago | (#14400204)

The only urge Bill should have is to pee his pants and the ass-whooping iTunes is giving him!

Well, Bill killed it right off to bat... (5, Funny)

cayenne8 (626475) | more than 8 years ago | (#14400206)

Geez...just the mention of him appearing with Justin Timberlake just killed any idea of quality and usefulness I might have had thought of concerning this service...

Re:Well, Bill killed it right off to bat... (5, Funny)

RobotRunAmok (595286) | more than 8 years ago | (#14400400)

Geez...just the mention of him appearing with Justin Timberlake just killed any idea of quality and usefulness I might have had thought of concerning this service...

Right. Because the service is clearly aimed at all of us listening to the King Crimson Oggs we ripped from vinyl and now play through our home-modded toaster ovens that we've set up to stealthily leech bandwidth from the Starbucks upstairs in the commercial space above the studio apartment we've converted from the freight elevator,

Face it, d00d. We are so not Chairman Bill's target audience for this product. I don't even think I could pick Justin Timberlake out of a police line-up.

Give us what we went, not what you want to give us (4, Insightful)

Freexe (717562) | more than 8 years ago | (#14400208)

When will somebody notice that with a sentance that include the words

though it will not be compatible with iPods

in a story about a online music shop, that all this DRM is really just shooting themselves in the foot! If it doesn't work on a iPod will it not work on a RIO either? how about a sony walkman? Maybe I should download a copy for free and at a higher bit rate from the internet?

Why would i want to buy/rent music that i can't even listen to?

Re:Give us what we went, not what you want to give (4, Informative)

donnyspi (701349) | more than 8 years ago | (#14400242)

I subscribe to Yahoo! Music service for $5 a month for unlimited listening. I listen to it at work on my PC. Not everyone needs an iPod to hear music.

Re:Give us what we went, not what you want to give (1, Insightful)

TheSpoom (715771) | more than 8 years ago | (#14400251)

The reason it won't work on iPods is because Apple won't let it work on iPods. If they offered FairPlay up for licensing, I guarantee you Microsoft would be interested. But since Apple wants their store to be the only one truly compatible with their device, Microsoft has no choice.

BTW, do you not think that songs purchased from iTMS have DRM in them? Why do you think it's so difficult to transfer them to another computer?

Re:Give us what we went, not what you want to give (2, Insightful)

Freexe (717562) | more than 8 years ago | (#14400333)

Well, the obvious answer for this is not to use DRM.

Digital Sign the music you download so it can be tracked back to you if you swap it, and have a updating list on your PC (updated through Windows Update) that stops banned/illegal copied music from being played?

Or come up with a DRM that will work everywhere! It's not that i mind DRM, it's that is stops me from using music the way I want to use music.

Re:Give us what we went, not what you want to give (4, Insightful)

TheSpoom (715771) | more than 8 years ago | (#14400460)

Amen, though the whole "digitally signing / banning" is DRM, however you want to put it. Besides, if they did what you suggested, non-Microsoft players would simply ignore the digital signing bits and play the music regardless of its status.

The solution is simply to avoid DRM altogether. DRM is fundamentally flawed and will always be broken, because in the end, I have your music on my hard drive, and you're not going to be able to stop me from doing what I want with it.

Re:Give us what we went, not what you want to give (2, Informative)

burnetd (90848) | more than 8 years ago | (#14400334)

Nonsense there's loads of formats that MS could use mp3, wav, aiff, APE for example or is DRM the be all and end all of digital music.

AS for DRM, yes iTMS has it, however I don't have 5 computers at home to use up all my authentications and I have no problems transferring them between the computers I have.

I also have a CD Burner, in case I want to lend some tunes to a friend.

I wonder what MS's DRM terms are.

Re:Give us what we went, not what you want to give (4, Informative)

AccUser (191555) | more than 8 years ago | (#14400349)

Er... It is not difficult to transfer them to another computer, provided you are the user of both computers, and are prepared to register that fact. If not, then be prepared to burn pruchased music to CD first (which you should probably do anyway...).

Re:Give us what we went, not what you want to give (2, Insightful)

TheSpoom (715771) | more than 8 years ago | (#14400428)

Why should I be forced to burn music to a CD, physically take that CD, move it to another computer, then rip the music back into another format (which, BTW, lowers the quality of the music, unless you use FLAC or something otherwise lossless).

Right now, I can move my MP3 music like so: Copying it across the network. Said feat takes approximately five seconds per MP3.

So why should I be using these stores again?

Re:Give us what we went, not what you want to give (2, Insightful)

AccUser (191555) | more than 8 years ago | (#14400456)

I was replying to the question raised by the poster, not the practicality of it... If you want to move the music you legally own from one computer to another, it can be done legally. If can also be done illegally - take your pick.

Re:Give us what we went, not what you want to give (5, Insightful)

peragrin (659227) | more than 8 years ago | (#14400357)

Bullshit. Napster might switch but MSFT will not use any format that they themselves didn't create/enhance/ruin.

Just look at the ODF spectical. Independant researchers and archivists have been chiming in saying MSFT format is horrible. MSFT could easily support ODF. MSFT could easily support W3C standards. MSFT could of been smart and killed ActiveX years ago preventing the majoity of the viruses currently in existance.

It's MSFT's way or the highway. Now Napster and Real have all but begged for apple to open up Fairplay. And Apple should of done that by now. But in the end Apple is just as bad as MSFT when it comes to those ideas.

of course I still own a powerbook and have no working windows machines in my presence any more.

Re:Give us what we went, not what you want to give (1)

TheSpoom (715771) | more than 8 years ago | (#14400409)

What exactly are you saying "bullshit" to? I agree with practically everything you're saying!

See my post further down; if Microsoft wanted to attract people like me, they'd distribute in MP3.

Re:Give us what we went, not what you want to give (1)

LanMan04 (790429) | more than 8 years ago | (#14400366)

I've been using iTunes and an iPod since 2002, and I've never once bought a song through the iTunes Music Store.

Who cares about Apple DRM when all your songs are encoded in 192kbps plain-old mp3? I'm DRM-free baby! If you do download from iTMS, just get PlayFair and decode those songs, no biggie (assuming it still works, haven't checked in a while).

And I'm glad Apple is locking everyone out of iTunes and iPod. Let MS twist in the wind. Better yet, offer licensing to everyone BUT Microsoft, that would be even better.

Re:Give us what we went, not what you want to give (3, Insightful)

tpgp (48001) | more than 8 years ago | (#14400375)

If they offered FairPlay up for licensing, I guarantee you Microsoft would be interested.

You guarantee that do you? (Is that you Bill?)

Microsoft doesn't license anything - they developed wmv rather then licensing quicktime and so on.

It is simply not in their nature to pay royalties to another company - especially Apple who've been a thorn in their side all these years.

I suspect Microsoft are waiting to see what happens Real's Harmony [appleinsider.com] before embracing and extending fairplay.

Re:Give us what we went, not what you want to give (1)

weez75 (34298) | more than 8 years ago | (#14400377)

Seems to be working for Apple as far as I see. Not everyone owns an iPod or buys music from the iTMS but enough people seem to like it. I like it. It's easy and convenient.

I've yet to have a need to transfer Apple's DRM'd music to another computer. If I did I'd probably just plug my iPod in and listen to it there. I don't have an innate need to give everyone my music so that's not a problem.

So you see, there are people like me--lots of them--that like the experience Apple provides. I have no *urge* to buy music from Microsoft and put it on my iPod. If I did I probably would not own an iPod anyway.

That's the point...most iPod owners aren't interested in Microsoft's offerings anyway. So why should Apple make it work? We don't care.

Re:Give us what we went, not what you want to give (1)

lunax (235701) | more than 8 years ago | (#14400378)

Not having rtfa yet, I'm going to guess that it not compatible with the ipod becuase of the file format (wmf?). FairPlay is more about playing music from iTunes music store on players. It doesn't have to do with what formats the iPod itself can play.

Re:Give us what we went, not what you want to give (1)

RManning (544016) | more than 8 years ago | (#14400392)

The reason it won't work on iPods is because Apple won't let it work on iPods. If they offered FairPlay up for licensing, I guarantee you Microsoft would be interested. But since Apple wants their store to be the only one truly compatible with their device, Microsoft has no choice.

I think what the parent meant was that DRM is causing the issue. You can put non-DRM'd MP3s on almost any device, including iPods. However, the fact that M$ DRM and Apple DRM and whatever else exists out there is completely incompatible is causing the problem.

The worst part is that this is not just a problem for us consumers. It's a real problem for content suppliers and device makers. I think DRM is a pretty stupid idea, myself, but if this is going to work for anyone in the long run they're going to need to suck it up and work together.

Re:Give us what we went, not what you want to give (1)

aug24 (38229) | more than 8 years ago | (#14400408)

I don't think the GP thought iTMS downloads were DRM free - just that all DRM is anti-user and makes the user more likely to think "fuck it, I'll download it".

I don't think they could *licence* FairPlay anyway, cos it's a server based system: it wouldn't be like licencing a standard, more like a web service, or otherwise all 'fair use' would go out of the window and Urge would only let you d/l to one iPod. Not what we the public want!

Justin.

Probably not (2, Interesting)

porkThreeWays (895269) | more than 8 years ago | (#14400462)

Historically flat-rate type music services have not let you transfer to mp3 players or burn CD's unless you pay the approx. 99 cents to buy the song fully. They assume once it's off your computer, it's pretty easy to exploit the analog loophole (it's still pretty easy to exploit anyway).

So I'm pretty confident that regardless, you wouldn't be able to transfer to your ipod with the unlimited service anyway.

However, they are lamey McLamersons, because there are programs out there that can do a sort of "high speed dubbing" digitally. They force the native app (say, windows media player) to play at 4x, 8x, whatever and listen right on the sound card (before it's analog). Then encode at the matching speed so the resulting mp3 is correct.

Re:Give us what we went, not what you want to give (4, Funny)

User 956 (568564) | more than 8 years ago | (#14400291)

in a story about a online music shop, that all this DRM is really just shooting themselves in the foot! If it doesn't work on a iPod will it not work on a RIO either? how about a sony walkman? Maybe I should download a copy for free and at a higher bit rate from the internet?

A great man once said, "I have seen the future, and it is inconvenient."

Re:Give us what we went, not what you want to give (1)

JonTurner (178845) | more than 8 years ago | (#14400336)

>>though it will not be compatible with iPods

That old joke about "if Microsoft built cars... they'd only drive on MSFT licensed roads" just got a little funnier.

>>Why would i want to buy/rent music that i can't even listen to?

As if that should matter. It's not your job to ask such troublesome questions, your job is to sit at home and wait for instructions from marketing departments (commonly known as commercials), then spend money on the appropriate techogadget dujour. And you have the nerve to call yourself an American... now get out there, citizen, and CONSUME!!!

Yes, that was sarcastic, but I share the OPs sentiment. I, too, am really getting sick of being taken for granted by big stupid companies that feel they have some God-given right to my money even if their products mostly suck and are more interested in their corporate partnerships and their fiefdom than their products.

names (1, Funny)

donnyspi (701349) | more than 8 years ago | (#14400211)

Urge? and Vista? Where do they get these ridiculous names?

Re:names (1)

DogDude (805747) | more than 8 years ago | (#14400240)

They get these names from marketing firms that spend lots of time and money researching the names.

Re:names (1)

hkgroove (791170) | more than 8 years ago | (#14400340)

It's Ballmer & Gates' homage to the soft drink Surge from the mid/late 90s.

Ballmer is reported to have a large backstock of the drink which he dips into before he addresses his developers.

Microsoft Shit(tm)? (1)

JonTurner (178845) | more than 8 years ago | (#14400393)

>>Urge? and Vista? Where do they get these ridiculous names?
I'm guessing Shit(tm) was already taken.

Rhymes with Purge (5, Funny)

Quiet_Desperation (858215) | more than 8 years ago | (#14400215)

Or dirge. Just the sort of hip, radical, urban and bitchin' cool attitude that is so well understood by old white male executives in grey suits.

Wow - I've got the URGE... (-1, Troll)

TheBrutalTruth (890948) | more than 8 years ago | (#14400216)

To take a dump.

Really, who cares? I'm not bashing M$, but rather the music industry. Same 'ol crap being fed, just a different wrapper.

DRM (4, Insightful)

TheSpoom (715771) | more than 8 years ago | (#14400218)

The articles are short on technical details unfortunately, so I'll assume that the music is in WMA format, which, for me, is a reason right there not to download it.

Anyway, I imagine this service is much like Napster in its all-you-can-eat mode; all the music you can download, until you stop paying, and then all the music stops playing. While I could easily strip the DRM off the WMA files (assuming they use a current-gen version of WMA, which we don't know), that would take too much effort on my part to make it worth the money.

Message to Microsoft: If you want to attract people who are currently downloading their music for free elsewhere, you have to offer more than what other music stores offer. Let people who download music through the subscription service (with perhaps a decent per-month limit, say, 100 tracks, to keep people from trying to download the entire database) keep their music when their subscription ends. Otherwise, the service has no value to me, because I know later on I'll get tired of downloading music for a while, and quit paying for the privilege to do so; that doesn't mean I want my entire music collection that I've already paid for to stop working.

I'd also recommend using non-DRM MP3, but hey, this is Microsoft we're talking about. Can't expect everything...

Re:DRM (0)

Anonymous Coward | more than 8 years ago | (#14400255)

...or anything...

Re:DRM (1)

amliebsch (724858) | more than 8 years ago | (#14400276)

that doesn't mean I want my entire music collection that I've already paid for to stop working.

See, under this model, I don't consider myself to have paid for the music collection. I've paid for the privelege of using someone else's music collection, and I wouldn't expect that use to be permitted once I stopped paying. I don't think of it like albums that I have purchased, I think of it more like Satellite Radio that I control the programming of.

Re:DRM (1)

TheSpoom (715771) | more than 8 years ago | (#14400310)

But that's what people WANT! People don't download huge, several gig collections so they can burn them to albums and listen to them in the specified order, they just throw them on their Winamp playlist and turn on shuffle!

Maybe it's just me, but I wish one of these companies would get it some time.

Re:DRM (1)

DevStar (943486) | more than 8 years ago | (#14400401)

I want several gig collections to make random playlists. I currently use Yahoo, but would consider switching to another service if it had a better UI. I want the ability to pick the songs I want and create new playlists every day. Personally I don't plan to ever buy a song again, if I can help it (unfortunately I can't get a credit for the several thousands I've spent on CDs and tapes over my life). Buying music for .99 does make sense if you tend not to listen to a lot of music, but if you do listen to a lot of music, and different music, you'll quickly burn through a lot of cash.

Who says they are only after free loaders? (1)

Shivetya (243324) | more than 8 years ago | (#14400411)

It seems quite obvious to me that they are aiming after iTunes users by offering them two different methods of obtaining music. iTunes doesn't have a subscription service, which I bet many would jump at the chance to use if it did.

The all you can eat till you stop paying system has many benefits, namely you don't have to backup your "purchased" music. If you lose your songs you bought from iTunes they will not necessarily allow you to download them again.

Nothing your asking of Microsoft is beyond asking of Apple either, just Apple is given a pass by many people for doing the same crap Microsoft does. DRM'd to hell music that you cannot play on any other player, oh but I know, we can convert it and thats okay even though its as simple as converting a WMA.

Microsoft is doing what they do best, letting someone else show there is a market then moving in. Apple is going to put themselves in the bind if they keep trying to fly solo, they did it with PCs and look where they ended up. Granted with iTunes and iPods they have a substantial lead but they are one company against many as this just isn't Microsoft.

Apple needs to become more open, just like you and others complain Microsoft must. I want to be able to use ANY service to obtain my music and play it. By far iTunes it the easiest but you get locked into iPods to play it. They may be the better hardware now but for how long? (and I'm on my second iPod as the first died from HDD failure, if I do a third and stick with Apple it will have to be a RAM based offering)

Yet Another Music Store (3, Interesting)

hattig (47930) | more than 8 years ago | (#14400222)

"The offering will include exclusive material from MTV, though it will not be compatible with iPods, which are currently the most popular MP3 player."

In my opinoin, that will doom it in the long run. Sure, people will play with it for a while, but those with iPods won't be happy when they can't put the music on the iPod.

Unless someone gets Apple to open up Fairplay to potential licensees, or to include WMA playback on the iPod. I don't see either happening without a court case though.

Re:Yet Another Music Store (0)

Anonymous Coward | more than 8 years ago | (#14400298)

I agree completely here. How is it possible that MS can have it's head up it's ass so far to realize that there is NO market for wma files. I know it sucks for them to admit that MP3's or IPod compatible files are not their invention, but that's just the way it is. If they offered the compatibilitity, millions would try it immediately. With this setup, hundreds *might* try it, but no one will use them for long. It's sad, I was hoping for serious competition, with the result that the music industry would provide something better to the market. Now, they can point to this in a few months, and say "see, I told you this is not a good idea, that apple stuff is a fluke".

Re:Yet Another Music Store (1)

Loconut1389 (455297) | more than 8 years ago | (#14400337)

this is one situation where the biggest company anywhere (MS) doesn't have the clout to release non-drm mp3 files, which would be the only thing that could become more popular than iTunes AAC/m4p files.

In the back of my mind, it seems like Apple is/was hoping someone like MS could release plain format MP3 files and deal with the RIAA battles so then the floodgates would be open and they could join in and provide the content they really seem to want to.

All they need now... (0, Troll)

AccUser (191555) | more than 8 years ago | (#14400231)

All they need now is a stable platform to run it on. Having switched from Microsoft Windows XP to the Apple Mac platform shortly after the release of OS X 10.4 (Tiger), I know that they have a long way to go to get anything close to the experience that Apple offers.

They couldn't think of an uglier name (2, Insightful)

glebd (586769) | more than 8 years ago | (#14400238)

Whoever comes up with this kind of product names at MS has to be fired.

Now let those Bill Gates "urge" jokes roll.

I'll bite (3, Funny)

o-hayo (700478) | more than 8 years ago | (#14400283)

I don't know about you, but the last thing I want is any of Billy's Urges being aimed anywhere in my living room.

MTV? (1, Funny)

Anonymous Coward | more than 8 years ago | (#14400239)

you mean they are gonna have reality shows too?
where are they gonna get the music from?

Urge? (-1, Flamebait)

Anonymous Coward | more than 8 years ago | (#14400243)

I get the urge to spit into the face of Gates and that of his sanctimonious fuck-buddy Bono. Will these charitable souls be offering discounts on recordings of Wagner's opera?

streaming directv content to an xbox? (1)

kevin.fowler (915964) | more than 8 years ago | (#14400247)

Somehow the idea of being able to stream directv doesn't appeal to me, mainly because we already have expensive HD cable. And having to buy ANOTHER peripheral to watch HD-DVDs is not appealing. But at least M$ is manning up that claim of the xbox being "the only box you need".

Is it just me or does 4.5-5.5 million xboxes sold by June 2006 sound rather small for what is supposed to be a living room revolution?

Re:streaming directv content to an xbox? (1)

Lithos (789441) | more than 8 years ago | (#14400440)

Is it just me or does 4.5-5.5 million xboxes sold by June 2006 sound rather small for what is supposed to be a living room revolution?

Its actually not far off from being a wholly successful system launch.. if we compare that to the Nintendo DS (which has been dubbed one of the fastest selling new systems). The DS sold 10 million units in its first year, so assuming Microsoft can keep up that sales pace and/or the 2006 holiday season finishes strong (remember, by releasing this year, next holiday season will see 2nd gen games, a larger library and no more supply problems, while the other two new systems, PS3 and Revolution will be plagued with "system launch syndrome") I would expect that Microsoft would actually be in the driver's seat.

Now, if Microsoft sells 2 million units between now and next holiday season, and sells another 2 million during the holiday season.. then the next gen console war will be a whole lot closer IMO.

Urge and Justin Timberlake? (0, Troll)

tjstork (137384) | more than 8 years ago | (#14400252)

Urge and Justin Timberlake?

Sounds to me like Microsoft's new iTunes clone might as well be renamed "Gay"!

It won't work (2, Insightful)

kerrbear (163235) | more than 8 years ago | (#14400257)

Yes, Microsoft has the desktop market, but they are too clumsy to see this through. Music purchasing requries a finesse that they do not have. Apple has made its mark in the content delievery medium. It goes beyond PC applications into an ease of use, integrated delivery system. I predict this to be DOA. Savvy people won't put up with the hoops they have to jump through to get their content.

Re:It won't work (2, Insightful)

AccUser (191555) | more than 8 years ago | (#14400369)

Savvy people won't put up with the hoops they have to jump through to get their content.

But do savvy people use Microsoft products? :-)

You know how I know YOU'RE gay? (-1, Flamebait)

Anonymous Coward | more than 8 years ago | (#14400258)

You like Justin Timberlake... and you named your online music service "Urge"

Why do I have an urge to purge this scourge? (4, Funny)

digitaldc (879047) | more than 8 years ago | (#14400265)

"These (partnerships) will allow you to enjoy high definition content and take that away on a portable media device" for what Gates called both the "two-foot experience and the 10-foot experience."

Two feet or ten feet, Justin Timberlake still sounds like crap. Whenever I listen to him, I get a temporal lobe malfunction.

Re:Why do I have an urge to purge this scourge? (0)

Anonymous Coward | more than 8 years ago | (#14400464)

Whenever I listen to him, I get a temporal lobe malfunction. Are you an idiot and a masochist, or just a perfect candidate?

No Timberlake - Gates Wardrobe Malfunction? (-1, Offtopic)

Anonymous Coward | more than 8 years ago | (#14400269)

I don't want to be seeing replays of that for a year.

Got the Urge? (1)

Demoulous (325692) | more than 8 years ago | (#14400282)

Hi, my name is Bill and would you like ketchup and fries with that download?

I find that 'Urge' having an 'all-you-can eat' subscription interesting.
Perhaps the marketing droid at MS that 'invented' this shit loves to pie Burger King, mmmmmm?

creepy (1)

illtron (722358) | more than 8 years ago | (#14400289)

Not only is the name stupid, but it's downright creepy for some reason. Also, does it play on iPods? Oh, no? Then nice try.

...and a miss! (1)

Shamashmuddamiq (588220) | more than 8 years ago | (#14400290)

Just another attempt to get people to buy lossy music in a proprietary format wrapped up in fair-use-obstructing DRM. But Microsoft is better because...they have Justin Timberlake?!?!???

Obligatory Simpsons quote from snpp:

Homer: _These_ are the people who saw an overcrowded marketplace and said, "Me too!"

Apple department? (0, Offtopic)

lowid (24) _________ (878977) | more than 8 years ago | (#14400294)

Kind of unusual to see this microsoft story in the apple section. Yeah, yeah, apple's got a music store, but I don't expect to see linux stories go in the apple section just cause apple makes an os too.

p.

MTV? (1)

kabocox (199019) | more than 8 years ago | (#14400300)

The offering will include exclusive material from MTV

I hope they are depending on more than that to sell their service.

Gah (1)

liangzai (837960) | more than 8 years ago | (#14400301)

WMA downloads not compatible with iPod?

Believe me, when the snake bites the apple, the apple makes no mistakes...

Netscape?! (1)

richdun (672214) | more than 8 years ago | (#14400307)

If you go to urge.com [urge.com], you see just a "coming soon" graphic. It's marked copyright "MTV Networks", no mention of M$, but the really great part - the bookmark icon is the Netscape logo...

Re:Netscape?! (1)

User 956 (568564) | more than 8 years ago | (#14400384)

It's marked copyright "MTV Networks", no mention of M$, but the really great part - the bookmark icon is the Netscape logo...

The bookmark icon looks like the Sun Microsystems logo [sun.com], to me.

Who wrote this article? (1)

the_wesman (106427) | more than 8 years ago | (#14400311)

From the article:

The company also discussed HD-DVD, which allows for greater interaction for consumers watching DVDs. For example, users can search and find information on actors in a film while the movie is still playing.

From the simpsons:

"computers can do that?!" -Homer

seriously, am I the only one who discredited the author based on this paragraph? wow! you mean with HD-DVD I can multi-task?! WOW!

I can do that already. With my Mac or my windows machine. Without HD-DVD.

It would be neat, "real neat" even, if perhaps this company had hired someone who knew SOMETHING about computers before writing the article. Ideally, they could have used someone who has used a computer before.

Re:Who wrote this article? (1)

digitaldc (879047) | more than 8 years ago | (#14400381)

Ideally, they could have used someone who has used a computer before.

No, that would just instantly throw off their oblivious target audience.

Even more interesting... (4, Informative)

RingDev (879105) | more than 8 years ago | (#14400312)

Check out http://www.urge.com/ [urge.com] it looks like MTV owns the rights to the Urge name and it might not be a MS name decision.

-Rick

Re:Even more interesting... (0)

Anonymous Coward | more than 8 years ago | (#14400398)

It's also the name of a brand of convenience store foods in Wisconsin (possibly other places - I'm not very well-traveled).

Justin's Influence (1)

Speare (84249) | more than 8 years ago | (#14400313)

When will other famous people that association with Justin Timberlake is just asking for trouble?

First, there was that whole thing where Britney broke her public oath of virginity.

Then, he helped Janet Jackson get funky with the famous "wardrobe malfunction."

Later, he was there when Cameron Diaz stole a paparazzi's camera, not a particularly classy reaction to the tabloid sleaze.

Now he's gonna help Bill's Urge to compete against Apple in a consumer space where the competitor already has a huge majority of the action.

Weird resume, this guy has.

Bingo (3, Insightful)

ultrabot (200914) | more than 8 years ago | (#14400317)

Now, let's see... Microsoft, MTV, Justin Timberlake?

Throw in "50 cent" and we're all set.

Another pointless attempt (0)

Anonymous Coward | more than 8 years ago | (#14400321)

There is already an online music service that offers songs in mp3, aac (iPod), wma and flac formats, which is much cheaper than iTunes.

It's called AllOfMP3.com [allofmp3.com] and is quite excellent. I've paid $20 so far for almost 1 Gb of music.

There is the critical difference... (5, Funny)

CupBeEmpty (720791) | more than 8 years ago | (#14400324)

Apple advertises using Bono and U2. Microsoft goes with Justin Timberlake.

Only one of these choices actually makes music. Coincidentally only one of these companies has a successful online music store.

Press Release, Minus the Details (3, Interesting)

99BottlesOfBeerInMyF (813746) | more than 8 years ago | (#14400331)

OK, I read the article. I still don't know what the software being released does. Is it a Web application or a traditional one? What OS's are supported? Does this include a Media player, like iTunes, or is it just the retail store portion? Is this being illegally bundled with Windows or offered separately? They go on to talk about support for TV, without mentioning if that functionality is supported by this new service, and if so what programs will be available. Of course I'll never install this crap anyway, being as it is tied to WMP and I can't think of anything worse for the media industry than to be locked into an MS controlled, proprietary format. Still, I want to know what crap I'll have to deal with when working on PCs. Where's the beef?

U.R.G.E.? What's that Spell? (-1, Flamebait)

Anonymous Coward | more than 8 years ago | (#14400345)

Unstable
Redunant
Generic
Explorer

What brainiac came up with that name, Urge?

It sounds like they had to go to the restroom!

Suggestions still suck - the same old shit (1)

comforteagle (728960) | more than 8 years ago | (#14400346)

These services, while having a lot of variety, lack any real spice for finding good quality, inspired music/bands/artists. Try ituneslove.com... an A/V club for online music.

music player? (4, Funny)

potpie (706881) | more than 8 years ago | (#14400347)

The offering will include exclusive material from MTV

MTV is involved? So I'm guessing this service won't have any music. ;)

Doesn't support iPod? Bah! (2, Interesting)

DeadMilkman (855027) | more than 8 years ago | (#14400380)

Seriously...

iPod is a piece of hardware.

IS Microsoft really, REALLY saying it cannot write a piece of OS software for a hardware product like ipod?

I'm serious, the chip used in most ipods is well known. It can even handle WMA...its just not done via Apple's ipod OS.

As far as "oh that would make them responsible for support" BS! Like they support any piece of hardware windows runs on.

Oh well, I should be happy it didn't happen this time...cause Urge is a horrible name -_-

Is copying Microsoft's new business model? (1)

OwlWhacker (758974) | more than 8 years ago | (#14400389)

Why is it that Microsoft just seems to be copying or buying other companies, then giving its products really terrible names?

I can picture it now:

Ballmer: Hey Bill, I've heard that Google is going to start producing food products.

Gates: Why didn't we think of that? What better way to publicize Microsoft!? We'll make some kind of food product; we could call it 'Bolus', that's a great name!

Ballmer: I've also heard that the CEO of Google is getting a raise of $50,000...

Let's see how Apple responds (1)

unborracho (108756) | more than 8 years ago | (#14400395)

I'm hoping that Apple will follow suit by coming out with a pay per month service. I would most definitely be interested in that.

The reason this is under the "Apple" category (4, Funny)

MacGod (320762) | more than 8 years ago | (#14400399)

The reason, for those who are about to ask, why this is under the "Apple" category, is that this is really an Apple ad in disguise. The slogan practically writes itself: "iTunes: No WMA and No Justin Timberlake as spokesman. What more proof do you need?"

WUS (0)

Anonymous Coward | more than 8 years ago | (#14400416)

I still think the WUS server takes the cake over Urge.

apple news? (-1, Troll)

Anonymous Coward | more than 8 years ago | (#14400419)

and why is this "apple" news? does everything related to apple competition have to be "apple news"? will the next xbox be apple news because it was created by a company that competes with apple? ughhh, im so sick of this stuff

already lost the battle .... (0)

Anonymous Coward | more than 8 years ago | (#14400421)

Once again, M$ has lost before they start. Even with billions of dollars behind them the marektroids cannot make up for the fact that this new service is immediately known as the M$ knock-off of iTunes. Just like a month ago when M$ launched their new search engine and everybody called it the M$ knock-off of Google. The idea of mindshare was overblown during the tech bubble -- but that doesn't mean it's a wholly invalid idea. If you have product and mindshare it's hard (or very expensive) to beat.

Smart move (3, Interesting)

Call Me Black Cloud (616282) | more than 8 years ago | (#14400422)


Subscription-based music is the way to go. This, combined with the Windows "Plays for Sure" [playsforsure.com] initiative will ultimately give MS the upper hand over Apple in the music arena, unless Apple comes out with a subscription option.

I have a subscription to Yahoo Music Unlimited [yahoo.com] and I've found it is definitely worth the $60/year. Right now I've got 744 songs in my collection, which if purchased at iTunes would cost more than 12 years of subscription fees (assuming the price doesn't go up). I can license 3 computers to access my subscription, so I've got it set up on my home computer, my work computer, and my laptop. The service keeps them in sync so if I add music at home, it gets downloaded at work next time I start the service. Since I download the music to my computer, if the network goes down I can still play music.

If I want to burn CDs I can buy tracks for $0.79. But I haven't needed to do that. I have a Creative Zen Micro to carry around. What's really nice is the Roku SoundBridge [rokulabs.com] is compatible with the service. I've got that hooked into the home theater system (and our wireless network) and I can access my complete music collection (even ripped music) using a remote control.

Ok, I realize this sounds like a commercial for the service. It's not...but I'm very happy with it and think that $60/year is a steal. I used to search the assorted P2P networks but my time has value too and it just wasn't worth it to search for and download music, only to find that I've picked up a bunch of bad tracks (P2P is still great for porn though).

So based on my experience with Yahoo Music Unlimited I think that despite its name Urge will be successful and combined with MS's marketing power may turn out to be an iTunes...well, not killer but maybe wounder.

Can Someone Explain... (1)

Chi Hsuan Men (767453) | more than 8 years ago | (#14400441)

...the legal-ese and lawyer jibber-jabber that is preventing a company from creating a service where I can download actual .mp3s for a fee? If it's such a taboo issue for the RIAA, then I don't understand why the RIAA does not decide to simply do it themselves.

As a consumer, I am simply tired of having to strip DRMs off of my iTunes purchases just so I can make sure that I can play my music when and where I want, and never have to worry about my music being "inacessible" for some reason.

Any company that decided to offer this service would have immediately be earning my dollars; however, I'm going to have to assume that the masses simply don't care about having DRM free music. As long as it plays on their iPod, everything is fine.

Urge makes me want to regurgitate (1, Funny)

Anonymous Coward | more than 8 years ago | (#14400457)

Microsoft will buy MTV. Their new tag line
changed from:
'I want my MTV!'
to:
'You'll want our MSTV, and you'll like it!'

Resistance is futile,
we are the Urge!

Is it any wonder ... (1)

thaerin (937575) | more than 8 years ago | (#14400458)

Is it any wonder that Microsoft continues to be hated more and more? They're trying to be all things to all people which to me doesn't seem to be the best of ideas when you can't even keep your core business product stable or bug free. How exactly do you expect customers to take any new offering of yours seriously when a patch for a highly exploitable bug comes from a third party developer? And since when was MTV related to anything music? I thought they killed off that idea back in the early 90's. Perhaps they're planning on allowing folks to download just the audio segments to Real World so that we can see the Springeresque theatrics of it all via our own imagination.

Nullsoft (1)

obender (546976) | more than 8 years ago | (#14400467)

Initially I was shocked that the creator of Winamp showed together with Gates but a quick google search revealed that the one in the article is another Justin.

from the well-thats-not-very-exciting dept. (1)

Fross (83754) | more than 8 years ago | (#14400474)

Worse interface. Less tracks than iTunes. Lame.
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