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The Media's Crush on Apple

CmdrTaco posted more than 8 years ago | from the well-their-laptops-are-very-shiny dept.

Media (Apple) 391

conq writes "BusinessWeek reports: "It's the first time in my memory that a product announcement by Steve Jobs has caused the AP to send an alert -- especially since this development was fully expected. And it says a lot about the intensity of media attention Apple generates. When is the last time a NewsAlert went out based on the words of Michael Dell or Bill Gates? Clearly, the AP's editors determined this news was important enough to warrant such action."

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Last week? (4, Insightful)

ivan256 (17499) | more than 8 years ago | (#14456672)

When is the last time a NewsAlert went out based on the words [...] Bill Gates?

Last week after the CES keynote, during which he didn't launch any new products at all, and instead talked about the same thing he's talked about for the last three years but still hasn't shipped, and a product that came out last year.

In contrast, Apple actually announced new product that was a signifigant shift from their previous strategy, and has a business impact beyond the doors of Apple itself.

Which company gets an unusual amount of coverage?

Re:Last week? (5, Informative)

ivan256 (17499) | more than 8 years ago | (#14456693)

Here's a link to that [bostonherald.com] if you're interested...

Re:Last week? (5, Funny)

Tibor the Hun (143056) | more than 8 years ago | (#14456741)

Bill Gates is the Nostradamus of our lifetime.
In his own words he has eliminated spam, brought speech and handwriting recognition to everyday computing, and has a solid foothold in our livingroom with their useful windows media center PCs.

Our potential truly is their passion.

Apple on the other hand just keeps releasing products that we can do nothing else with but use them...
OS X, Garage Band, iTunes, Spotlight...

Re:Last week? (4, Funny)

Surt (22457) | more than 8 years ago | (#14457069)

I have to thank Bill Gates, since his intervention 2? years back I can gratefully say that my spam rate has dropped to 1/1000th of its previous level. I'm not sure what he did, but whatever it was, it worked great!

Re:Last week? (5, Funny)

Rei (128717) | more than 8 years ago | (#14456987)

I have no problem with the media picking this up, but what the heck is up with appledot.org?

Apple: The Media's Crush on Apple
IT: 'The IT Crowd' UK Sit-com
Science: Taiwan Breeds Transgenic, Fluorescent Green Pigs
Apple: Windows on Intel Macs - Yes or No?
Apple: Apple Responds to iTunes Spying Allegations
IT: Lawmakers Try to Protect Kids From Spam
Apple: Sun and Apple Could Have Merged

Sorry, slashdot.org. Typo.

Re:Last week? (3, Informative)

ivan256 (17499) | more than 8 years ago | (#14457007)

Macworld Expo. Much of the IT press is reporting on the only event going on this week, and Slashdot just posts links to what's out there...

Trial begins for 5 Democratic workers (-1, Offtopic)

OakDragon (885217) | more than 8 years ago | (#14456995)

Trial began Monday for five Kerry-Edwards campaign workers accused of slashing the tires of cars rented by Republican operatives in Milwaukee.

more... [sciencedaily.com]

Re:Trial begins for 5 Democratic workers (1)

StupidHelpDeskGuy (636955) | more than 8 years ago | (#14457086)

And this is relevant to the current discussion in what way?

Re:Trial begins for 5 Democratic workers (1)

OakDragon (885217) | more than 8 years ago | (#14457107)

Sorry, what do I know? I'm just a Troll!

What am I missing? (-1, Troll)

klubar (591384) | more than 8 years ago | (#14457022)

Apple announced a new processor in an old case? Is this news? Perhaps to the faithful. Other than being technologically interesting (but no more so than going from the 68XXX to the PowerPC) what's new? Essentially the same operating system, same applications, same box.

Does any appreciate the humor of Apple going from a lagging processor to another laggard? If anyone cares about processor innovation (but not market leadership), look to AMD.

How do all those people with shiny powerbook feel about owning a computer that is four times SLOWER than what's available on the desktop Window machines.

Well, Gates WAS a "Person of the Year" (2, Interesting)

eldavojohn (898314) | more than 8 years ago | (#14456673)

When is the last time a NewsAlert went out based on the words of Michael Dell or Bill Gates?
Well, I'm not sure when the last time a news alert went out about Gates but he and his wife were kind of given people of the year [slashdot.org] by Time Magazine--perhaps you heard about that. I think that constitutes some affection by the media. Having your fugly mug plastered accross a magazine time and time again surely shows some media recognition.

Michael Dell has little to do with innovation. He's a brilliant businessman but I do not think his job function entitles him to media attention like Gates or Jobs. Dell sells computers, they don't invent them or the software they run. His expertise is reliability and customer support. Definitely an important figure head in the sale of computers but not so much the invention side.

I should point out that Gates won that probably because of all the money he and his wife donate to charities. The guy is a vaccine giving maniac no matter how much you hate his software. Oh and he is hott [monkeymethods.org] .

Re:Well, Gates WAS a "Person of the Year" (5, Funny)

Avohir (889832) | more than 8 years ago | (#14456843)

...His expertise is reliability and customer support ... thank you for praising Dell, please wait while your praise is rerouted to New Delhi...

Re:Well, Gates WAS a "Person of the Year" (5, Insightful)

winkydink (650484) | more than 8 years ago | (#14456864)

Michael Dell has little to do with innovation.

I beg to differ. Perhaps little innovation in PC development, but in supply-chain management? The man's a god.

Re:Well, Gates WAS a "Person of the Year" (1, Insightful)

Surt (22457) | more than 8 years ago | (#14457090)

Not to mention design. Have you seen Dell's square boxes? So square! So boxy! Fantastic!

Re:Well, Gates WAS a "Person of the Year" (4, Interesting)

ePhil_One (634771) | more than 8 years ago | (#14456960)

Michael Dell has little to do with innovation. Definitely an important figure head in the sale of computers but not so much the invention side.

Go to business school, you'll get an earful of Micheal Dell because all of his innovations are in the production process, Just in Time manufacturing, mass customization, no inventory, started from a college dorm room. His invention has been on the business process side, which is a little less obvious to the public (And Bill Gates main invention was the formalization of the license).

His expertise is reliability and customer support.

I'm sure you're going to hear a lot of rejection of that hypothesis, and they're right :) They do a good enough job, especially compared to the white box guys, but they are hardly industry leaders. The fact they aren't focused on reliability means they get new technology out the door faster than those who do, which is OK because most of the IT industry has embraced the RAID (Redundant Array of Independant Devices) concept for high availability instead of the much harder AYEOB, All Your Eggs in One Basket, method.

Re:Well, Gates WAS a "Person of the Year" (1)

Nom du Keyboard (633989) | more than 8 years ago | (#14456985)

His expertise is reliability and customer support.

I think his expertise is in getting it right the first time. Unlike the DIY home PC builder who boasts about how he saved $150 and gets 3% better performance than the comparable Dell box, Dell builds tens of thousands of identical computers. While the DIY guy may never figure out why his particular combination of MB, memory, graphics card, and drive freeze every 32 hours and 17 minutes, Dell can afford to spend the time to ensure that everything plays well together. This is a significantly important feature.

For that, and support reasons (It's real easy when calling about a software problem to say, "Hey, this is a Dell. Don't tell me the problem is in my hardware."), I recommend them sometimes.

For their lack of AMD systems, I recommend against them sometimes.

the widespread media usage has NOTHING to do w/ it (2, Insightful)

QuesarVII (904243) | more than 8 years ago | (#14456678)

Of course not.. the fact that the majority of media workers use apples does NOT make them biased.. of course not...

Re:the widespread media usage has NOTHING to do w/ (1)

triplecoil (823470) | more than 8 years ago | (#14456813)

"...the fact that the majority of media workers use apples..."


I don't know which "media workers" you have been hanging around, but the two magazines I have worked for and the almost all of newspapers I have freelanced for over the past 5+ years have been dominated by Windows boxes.

Re:the widespread media usage has NOTHING to do w/ (1)

pootypeople (212497) | more than 8 years ago | (#14456852)

Really, that's kind of an overstatement. Many newsrooms use Macs but most publishing software has ports for PCs. The last newsroom I worked in used all PCs--they'd switched from Macs a year before I got there. Not only that, but there's this thing called "objectivity" that most reporters want to show they have. Apple made a huge shift moving to Intel and has now entered into a strange place in business. They make a Windows-compatible (at least Vista-compatible) PC that runs their own OS. While I doubt the majority of Mac buyers will be dual-booting their machines, it is now entirely possible. THAT is a news story because no such computer has really existed before.
That, and Steve puts on a good show. Bill Gates didn't put on half as good a show at CES.

Re:the widespread media usage has NOTHING to do w/ (1)

mfifer (660491) | more than 8 years ago | (#14456922)

Perhaps it's that a LOT of people are tired of how difficult it can be to set up Linux or how impossible it is to manage (keep virus/spyware/exploit-free) Windows...

OS X hits a sweet spot for a LOT of people, and the reasonably robust hardware makes for an overall solid widget (no pun intended).

Many might suggest Apple's package is the best computing experience around (right now) and that's what drives the hype.

Outside from enthusiasts (who are found in ANY niche), who the hell gives a darn what's inside a box, or what the label is? People just wanna send email, make toast, watch TV, etc...

Re:the widespread media usage has NOTHING to do w/ (2, Funny)

cosmo7 (325616) | more than 8 years ago | (#14457072)

Of course not.. the fact that the majority of media workers use apples does NOT make them biased.. of course not...

Well, it cuts both ways. I remember back in the early 90s reading over the shoulder of a sub at PC Format magazine (one of the more entertaining UK titles). He spent a few paragraphs dissing Marathon as a loser game and Bungie as an inept developer for 'something called the Macintosh', which he claimed he had never heard of, despite the fact that he was typing all of this on a Quadra 900.

Re:the widespread media usage has NOTHING to do w/ (0)

Anonymous Coward | more than 8 years ago | (#14457117)

the fact that the majority of media workers use apples does NOT make them biased

Yes, just like the fact that the majority of them pay taxes makes them biased and unable to give opinions about taxes, or went to college and can't give opinions about the illiterate. The fact that I don't commit genocide makes me biased and unable to fairly judge Milosevic (or even spell his name).

Yeah, the AP is a lot different the Slashdot (-1, Troll)

Anonymous Coward | more than 8 years ago | (#14456681)

At Slashdot, anytime Apple farts it makes the main page.

Re:Yeah, the AP is a lot different the Slashdot (4, Funny)

Shut the fuck up! (572058) | more than 8 years ago | (#14456758)

At Slashdot, anytime Apple farts it makes the main page.

By the looks of it, Apple ate at Taco Bell last night.

MODS! (0)

Anonymous Coward | more than 8 years ago | (#14457050)

Funny, not troll!!!

--Anonymous Apple Fanboi

Uh.... no (2, Interesting)

Reality Master 101 (179095) | more than 8 years ago | (#14456691)

Clearly, the AP's editors determined this news was important enough to warrant such action."

Clearly the news media is dominated by people who use Apple computers. This is a well-known fact, and I actually recall reading an article a while back about the fact that Apple gets a disproportionate amount of computer press when the vast majority of the computer-using population doesn't care about Apple, much less actually owns one.

Re:Uh.... no (0)

Anonymous Coward | more than 8 years ago | (#14456814)

You seem to be implying that the media is out of touch with mainstream America. Surely you jest. What's next, claiming a Frappucino latte is not the preferred drink of blue-collar workers?

Re:Uh.... no (0)

Anonymous Coward | more than 8 years ago | (#14456906)

What's next, claiming a Frappucino latte is not the preferred drink of blue-collar workers?
No, "The Cool-Aid" is the preferred drink of blue-collar workers

Re:Uh.... no (4, Interesting)

ivan256 (17499) | more than 8 years ago | (#14456834)

That would be lovely, but they don't get a disproportionate amount of press... Just a disporportionate amount of press that people notice. There are dozens of times as many of stories about Bill Gates and Microsoft, but they say the same old boring crap all the time, so we've learned to ignore them.

You didn't see BusinessWeek bitching after the AP issued all sorts of brown nosing crap about Bill last week after CES. In fact, it seems that they didn't even notice all those stories, they just stated in this article that they don't even remember them...

the vast majority of the computer-using population doesn't care about Apple, much less actually owns one.

The revenue from 14 million iPods last quarter is giving the revenue from Microsoft's gaming division the finger right now. Care to rethink that statement?

Re:Uh.... no (1)

Reality Master 101 (179095) | more than 8 years ago | (#14456879)

The revenue from 14 million iPods last quarter is giving the revenue from Microsoft's gaming division the finger right now. Care to rethink that statement?

We're not talking about Apple consumer electronics, we're talking about Apple computers. Different beasts. That's like saying because Sony Playstations are popular, people will automatically care about Sony MP3 players.

Re:Uh.... no (4, Interesting)

ivan256 (17499) | more than 8 years ago | (#14456954)

We're not talking about Apple consumer electronics, we're talking about Apple computers.

Really? I thought we were just talking about press coverage of Steve Jobs and Bill Gates? Both Vista and Xbox got a boatload of coverage last week as reporters hung on Bill Gates' every word, and Vista doesn't even exist yet.

Re:Uh.... no (0)

Anonymous Coward | more than 8 years ago | (#14456968)

THAT IS WHY U R TEH REALITY MASTER OMG LOL ROFL GG!@!!!111!!111!

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I wish, I wish (2, Interesting)

Anonymous Coward | more than 8 years ago | (#14456992)

I call bull. Reuters, for example, easily serveral thousand times more important for business people (the ones who buy computers in bulk and not a few here and there) than AP, is strictly Microsoft only. I know this because I work there and we are fscking dying to be able to get rid of IE and install Firefox, but no can do. It's IE or get shot. Bloomberg, also more important than AP in the real world, runs on Windows, too.

There are, of course, people at work who use Macs at home, just are there people who use Linux. But there is not great Apple conspiracy at work here, I'm sorry to say. Apple just puts on a better show than the others. And, in contrast to Microsoft, when they say the will bring out a new product, they actually do. Still waiting for Vista here.

Re:Uh.... no (0)

Nom du Keyboard (633989) | more than 8 years ago | (#14457026)

Clearly the news media is dominated by people who use Apple computers. This is a well-known fact, and I actually recall reading an article a while back about the fact that Apple gets a disproportionate amount of computer press when the vast majority of the computer-using population doesn't care about Apple, much less actually owns one.

I'd say the same thing about a liberal point of view. So is it true that:

Apples == Liberals?

When (4, Insightful)

Kohath (38547) | more than 8 years ago | (#14456692)

When is the last time a NewsAlert went out based on the words of Michael Dell or Bill Gates?

When was the last time either of those guys released an interesting, innovative product?

XBox 360 and Dell PowerVault ML6000? (2, Interesting)

digitaldc (879047) | more than 8 years ago | (#14456880)

Maybe I am wrong.

Re:XBox 360 and Dell PowerVault ML6000? (0)

Kohath (38547) | more than 8 years ago | (#14456937)

XBox 360

Sequel products are rarely considered very innovative.

Dell PowerVault ML6000

A modular tape library, no matter how innovative, is only interesting to a very narrow audience.

Re:XBox 360 and Dell PowerVault ML6000? (2, Funny)

Reverend528 (585549) | more than 8 years ago | (#14457100)

Sequel products are rarely considered very innovative.

So, ignoring "sequel" products, what has Apple released? The personal computer, the ipod, the one-button mouse, and the compatibility-challenged UNIX. Is that really so impressive?

Re:XBox 360 and Dell PowerVault ML6000? (1)

skyman8081 (681052) | more than 8 years ago | (#14457109)

Perhaps the Dell 3007WFP would have been a better example for Dell.

As for the Xbox 360, if you have ever sat down with one, you would know that it does have a lot of marked improvements to it. Mostly little things that a lot of people overlook, but having them there just makes things a lot better. Such as cross-game settings, and voice chat over live that is agnostic to whatever game you are playing.

Re:When (2, Insightful)

Nom du Keyboard (633989) | more than 8 years ago | (#14457064)

When was the last time either of those guys released an interesting, innovative product?

What exactly is innovative about an identical looking laptop with a different, somewhat faster processor? That's like putting a different engine in your Ford.

Or another spin on the iPod? How long until iPod Pico arrives?

And was anyone actually surprised that they both actually arrived at this show?

Re:When (1)

SchrodingersRoot (943800) | more than 8 years ago | (#14457082)

I don't know about you, but I don't think an iMac is new, interesting, or innovative, even if it's got an Intel chip...especially considering, as is part of this guy's point, that we knew this was happening six months before.
I think using Intel chips is stupid when there's AMD, but I'm not sure that makes it news worthy as a NewsAlert...

Crush on Apple? (0)

Anonymous Coward | more than 8 years ago | (#14456697)

Wouldn't that make applesause? Mmm, yum.

Welcome to MacWorld (0)

Anonymous Coward | more than 8 years ago | (#14456700)

Just the other day we had a little uproar about BB articles. Now the next issue is the about front page artciles are about Macs. Come on, there are fan boys about macs but how many times do we need to hear about people saying that the media is fascinated with macs?

Crush? (1)

PIPBoy3000 (619296) | more than 8 years ago | (#14456701)

Are you implying that Arik Hesseldahl [arik.org] (the article's author) want's to get in Steve Job's pants?

My God, man, is Slashdot no better than high school?

Regarding Apples .... (1, Interesting)

B3ryllium (571199) | more than 8 years ago | (#14456703)

This is rather off-topic, but has anyone tried Sour Apple Crush Soda? It's awesome :)

Anyway, to bring the post on-topic, I'm excited about the new hardware, but I can see how the media coverage of apple over the last little while is quite reminiscient of Slashdot's coverage of Google.

All praise, no raze. Or something. Basically, Apple is the Golden Delicious of the consumer tech companies right now. Eventually something will happen to change that, but for the forseeable future it will remain stable as the 'darling child' it currently is.

Old News (2, Interesting)

Oculus Habent (562837) | more than 8 years ago | (#14456705)

JOhn C Dvorak wrote an article in PC Magazine about this back in October [pcmag.com] .

Steve Jobs is a dream boat.. (2, Funny)

tont0r (868535) | more than 8 years ago | (#14456708)

and his tears cure cancer.

Re:Steve Jobs is a dream boat.. (1)

databyss (586137) | more than 8 years ago | (#14456790)

No way dude... that's totally Chuck Norris. [chucknorrisfacts.com]

Re:Steve Jobs is a dream boat.. (1)

Spytap (143526) | more than 8 years ago | (#14456947)

and his tears cure cnacer
But can he Roundhouse kick?

Re:Steve Jobs is a dream boat.. (1)

Spytap (143526) | more than 8 years ago | (#14457010)

"and his tears cure cnacer
But can he Roundhouse kick?"

Aparently my brain is still suffering some Chuck Norris-related side-effects...such as overexposure ;)

RDF Check (4, Funny)

lpangelrob (714473) | more than 8 years ago | (#14456711)

Steve Jobs: What can possibly explain the rapidly growing strength of my Reality Distortion Field?

Neo: Hmm. Upgrades.

Re:RDF Check (1)

Daniel_Staal (609844) | more than 8 years ago | (#14456804)

Where oh where are my mod points when I need them...

I think the bias is warranted... (4, Funny)

Digital Vomit (891734) | more than 8 years ago | (#14456716)

I think the bias is warranted. I mean, how many OSes do you know that can interface with and take down an alien ship's computer using a virus?

Re:I think the bias is warranted... (2, Informative)

aardwolf64 (160070) | more than 8 years ago | (#14456801)

For the two of you out there that haven't seen it, he's talking about a scene from Independence Day [imdb.com] .

Re:I think the bias is warranted... (5, Funny)

karmatic (776420) | more than 8 years ago | (#14456825)

True. With Apple, you have to install the virus. With a Windows PC, it comes preloaded.

Re:I think the bias is warranted... (1)

Pantero Blanco (792776) | more than 8 years ago | (#14456971)

Not to mention its prevalence amongst both the vampire and vampire killer markets. Ever watch Blade III?

Well, (3, Insightful)

thermostat42 (112272) | more than 8 years ago | (#14456722)

Can't the slashdot editors answer this one? Why do you have half of the front page filled with apple stories?

Re:Well, (4, Insightful)

99BottlesOfBeerInMyF (813746) | more than 8 years ago | (#14456833)

Can't the slashdot editors answer this one? Why do you have half of the front page filled with apple stories?

Because Apple announced a bunch of new products and many users want to know about them and discuss them. I mean what nerd is not interested in intel macs on a site peopled by computer geeks?

Re:Well, (4, Insightful)

BushCheney08 (917605) | more than 8 years ago | (#14456868)

Because MacWorld is going on right now? If major announcements about new products and corporate strategies get made at LinuxWorld, there are a high amount of Linux-related articles. Go figure...

Re:Well, (5, Funny)

winkydink (650484) | more than 8 years ago | (#14456891)

Because Google hasn't done so much as fart (though you'd see it on the front page if they did) since Friday.

Re:Well, (1)

Andrewkov (140579) | more than 8 years ago | (#14457024)

You beat me to it! ;-)

Interestingly, the front page of Slashdot currently features 4 stories about Apple, and 0 about Google. Quite the turn of events!

Re:Well, (1)

greysky (136732) | more than 8 years ago | (#14456979)

Well, it could have something to do with a small apple conferece that a few people reportedly attended this week. Or maybe it's a conspiracy between scuttlemonkey, beatles-beatles and Dick Cheney.

Re:Well, (2, Informative)

ivan256 (17499) | more than 8 years ago | (#14456984)

Because you have the apple section enabled in your user profile.

It was Steve Jobs (0)

KrisCowboy (776288) | more than 8 years ago | (#14456730)

Bill Gates and Dell together can't sum up to the personality of Steve Jobs. You don't get to be the IT industry's No. 1 Agenda Setter for nothing.

This particular announcement from Jobs might change the face of PC Industry (I hope it does). The only reason for Mac not running on 95% of world PCs is the different processor. Let's see if Redmond feels any pressure.

Re:It was Steve Jobs (0)

Anonymous Coward | more than 8 years ago | (#14456952)

The only reason for Mac not running on 95% of world PCs is the different processor.

I feel like I'm Quinn Mallory, and I've ended up in the world where green means "STOP."

Re:It was Steve Jobs -- Over-the-Top -1 (1)

Nom du Keyboard (633989) | more than 8 years ago | (#14457093)

This particular announcement from Jobs might change the face of PC Industry

Mod Parent OVER-THE-TOP -1.

Uhh.... (0)

Anonymous Coward | more than 8 years ago | (#14456732)

When is the last time a NewsAlert went out based on the words of Michael Dell or Bill Gates?

I can't speak about Michael Dell but, wasn't Gates and company generating news alerts all of last week about the Windows Meta File(WFM) exploit? Also, didn't Bill Gates generate all sorts of new alerts when, spoke at CES and announced Microsoft's new products? [google.com]

The fact of the matter is that old Stevo gets a fair bit of attention due to his flamboyant nature but all of the tech heavyweights get far too much press. The media, Slashdoty included, have turned into their personal marketing machines.

Infectious Media Crush! (0)

garcia (6573) | more than 8 years ago | (#14456745)

Half the fun in covering Apple is covering the coverage of Apple. The argument has been made that we in the press are a little nuts about Apple. It's a fact.

So basically, you're writing about other people writing about Apple because you couldn't find anything else to write about? Were you moved by subliminal messages due to the NewsAlert?

So now, I'm commenting about another person writing about someone writing about someone else writing about Apple. All for no reason!

The Crush is infectious!

Re:Infectious Media Crush! (1)

Nerdposeur (910128) | more than 8 years ago | (#14457099)

I want to play!

1) Ok, whatever you just said was pointless.
2) Aha, but if it's so pointless, why am I taking the time to comment on it?

Now I'm writing about myself for writing about you commenting about someone else writing about someone else writing about someone else writing about Apple!

Now... what I have done is so clearly ridiculous that someone must write to point that out.

It comes down to Jobs (4, Insightful)

Moby Cock (771358) | more than 8 years ago | (#14456746)

Love him or hate him, Steve Jobs has cultivated a media persona that is the envy of many CEOs. He is the master of manipulating the media for his companies benefit. He is effectively the head saleman at Apple. He sets the tone for all the marketing that is done. Neither Gates nor Dell has the charisma to pull that off.

The Apple brand, while always considered hip and cool, has exploded in over all popularity due to the iPod. That is why this years Macworld has dominated the headlines. Jobs has been very careful to maintain that hip and cool vibe with respect to Apple. It has served them well in the past, and is paying off nicely now.

Re:It comes down to Jobs (2, Interesting)

IAAP (937607) | more than 8 years ago | (#14456961)

When I was growing up, I wanted to be just like Steve J. He created an industry with Wozniak all by themselves. Yeah, there was the Altair, but it was the Apple gang who made an industry and a mass market for the things.

I still have this fascination for the man to this day, probably because he has this image as someone who does it his way, breaks the rules, and makes a shit load of money doing it.

Apple doesnt suck (1, Insightful)

Anonymous Coward | more than 8 years ago | (#14456762)

When was the last time dell or microsoft done anything but suck? Dell releases more crappy laptops, microsoft announces another crappier version of Windows will be available in the distant future... People who like Apple products REALLY like Apple products. They sold ~100 ipods per minute last quarter. I don't think their PR dept. is solely responsible for all of the exposure, it is the fact that they are releasing products that people are excited about, sometimes before anyone expects it.

Wait a minute... (3, Funny)

eclectro (227083) | more than 8 years ago | (#14456765)


I thought it was Linus that floated one inch above the ground.

Re:Wait a minute... (5, Funny)

Jay Random the Other (747333) | more than 8 years ago | (#14456969)

Quite right.

Linus floats one inch above the ground.

Steve appears to float one inch above the ground, but that's an illusion caused by the RDF.

Bill stays at ground level, but the ground shrinks one inch away to avoid touching him.

Any more silly questions?

Haters (1)

Essef (12025) | more than 8 years ago | (#14456774)

...Silicon Valley bedfellows.

Don't you people juuudge Apple. They've got to get while the gettin's good.

--

Inane (-1, Troll)

TheDoctorWho (858166) | more than 8 years ago | (#14456787)

This is considered 'stuff that matters'??

Please, stop it.

I think I can understand it (5, Insightful)

Dark Paladin (116525) | more than 8 years ago | (#14456805)

Apple's fascination by the media has to do with 3 things:

1. Dominance in entertainment (graphic artists, movie makers, etc). So when most journalists who interact with their geeky movie making counterparts, odds are they're going to see a Mac, no matter what they may be using. So Apple news has a direct impact on these people.

2. Steve Jobs has charisma. You look at the interviews with Bill Gates, or Ellison, or McNealy, and I'm sorry, but these guys are just not photogenic. They hardly sound interesting, and they talk about boring stuff. (More on that in a moment.) But at least Jobs - and the drama of his life, the "rags to riches" story, is at least interesting. Even with his mistakes, at least he makes them *big* and bold.

3. Most technology news is boring. Routers? Boring. Enterprise management? To the usual person, boring. New computer that lets you make movies? Well, that's kind of interesting! Music? That's something people are interested in, not "We can get 10,000 people to use a server to access a database!". My wife gets music - she could care less about using LDAP calls to Active Directory.

The rest of it - the fascination the tech industry has with Apple - is because usually their the first ones to do things in an interesting way. Not all of the ideas are really unique - like the iPod, or cameras on a computer. But they put it on with a style that few companies save Sony perhaps can match, so it feels like it's innovative - and sometimes, the way that Apple does it, it is.

As the article mentions, will this translate into bigger sales? MS dominated thanks to their IBM deal and focusing on business, while Jobs focused on the home. Gates won that part of the war. But now the war is moving into the entertainment business, where Microsoft keeps pushing their product but making slow headway while Apple is embraced by the same media who is fascinated with them.

Eh - so who knows about the future. I know I'll probably pick up a Macbook Pro sometime in the future and try it out, probably put a Windows partition or just use Cedaga for OS X whenever that arises. But I'm sure the fascination with Apple will continue as long as Jobs continues to be interesting.

Of course, this is just my opinion. I could be wrong.

Rock Star (1)

19061969 (939279) | more than 8 years ago | (#14456810)

I remember Jef Raskin saying that Steve Jobs always wanted to be a rock star more than anything (which he also said explained Jobs' move into media "licensing", i.e., iTunes). I guess Jobs' is not far off it now with all this attention. I don't dislike Stevie J. by any means, but then I've never seen his "live" gig either. Maybe it's different from the recordings? (tongue in cheek for the last sentence)

But I wonder how long the media love-in will last. The press has a nasty way of building people up and then dragging them down once there's nothing else to write about. Fame is a difficult thing to have and never entirely under the control of the famous person. Hopefully Steve will continue to make the headlines, at least until I can catch his concert at MacWorld one day and see what the fuss is about.

Wedding Bells? (1)

BrockH01 (914945) | more than 8 years ago | (#14456818)

When is the last time a NewsAlert went out based on the words of Michael Dell or Bill Gates?
When they got engaged?

No "Intel Inside"? (5, Insightful)

IAAP (937607) | more than 8 years ago | (#14456821)

FTFA: There are no "Intel Inside" logos on the new Macs, save for marks on the outer packaging for which Apple isn't being paid. A slick, new TV ad will promote the new Apple-Intel collaboration. But if Apple is leaving money on the table, wouldn't shareholders want some pointed questions asked about that?

It's all about branding my boy! Branding! Also, it leaves room for Apple to put AMD chips or anything else they want. They still can do that with the label on, you say. Ah, Apple is Apple. That's the only brand that Jobs wants you to see. And, I think there may be a time in the future where the end consumer will not know what the CPU is. It could be anything. Who cares? You're buying an Apple and that's all that matters. Do you care what the chips are in your monitor, TV, iPod, or your router? I don't. As long as I get something that works.

Important enough? (1)

thaerin (937575) | more than 8 years ago | (#14456830)

Clearly, the AP's editors determined this news was important enough to warrant such action.

Personally I think Apple and Microsoft have secretely joined themselves at the hip. As such, the editors were told to send out the alert or elese 'ol Stevie would Fucking Kill(TM) them.

Apple is a marketing company (0)

Anonymous Coward | more than 8 years ago | (#14456842)

Apple is not a technology company. Steve Jobs runs the same schtick Martha Stewert or Steven Speilberg do: it doesn't matter what they're selling (usually its overpriced junk), their name will carry the product to profitability.

(And let's not forget about the vociferous, unapologetic Apple fans).

Erudite prose writes itself (1)

digitaldc (879047) | more than 8 years ago | (#14456849)

Half the fun in covering Apple is covering the coverage of Apple. The argument has been made that we in the press are a little nuts about Apple. It's a fact. The highs and lows of Jobs & Co. are so dramatic that the erudite prose practically writes itself. And I can't help but think something is wrong with that.

The other half of the fun is getting the erudite prose to write itself, so in reality this guy doesn't even have to write anything. Not that there is anything wrong with that.

Media hyping themselves again. (1)

hackwrench (573697) | more than 8 years ago | (#14456856)

So the era of Apple computers bearing microprocessors from Intel started at the time the Associated press issues a "NewsAlert". Not when a contract was signed, not when an announcement was made, but when the self-important media does something. I think they're long overdue for some sort of soul-searching or something to re-evaluate their proper role in society.

On /. ? Never (0)

Anonymous Coward | more than 8 years ago | (#14456858)

On the top of my screen there's five little icons about the stories currently on the /. front page. Three of these five are about Apple. I'm waiting for next week's Google run and the usual "do we talk too much about Google?" stories.

Mod story down.

Not the media (0, Flamebait)

JabrTheHut (640719) | more than 8 years ago | (#14456866)

Forget the media. Why the sudden slashdot fascination with Apple?

Re:Not the media (2, Funny)

Steve Fuller (727327) | more than 8 years ago | (#14457006)

You must be new here - Welcome! We've been fascinated with Apple for a long time.

Michael Dell (5, Insightful)

Nom du Keyboard (633989) | more than 8 years ago | (#14456889)

If Michael Dell wants a high-priority press release, I offer him this one for free:

Dell announces new systems built using AMD processors. Declares that customers should have a choice of the best systems available at the best prices available with full Dell support.

Slate Podcast-Episode on this matter (0)

Anonymous Coward | more than 8 years ago | (#14456908)

There ist quite a good podcast-episode from Slate over at http://media2.washingtonpost.com/media/slate/Podca sts/Slate_05101401.mp3 [washingtonpost.com]

Check it out, it's worth the while.

Or in other words: LtTFA ;-)

That's because the MEDIA uses APPLE computers (0)

Anonymous Coward | more than 8 years ago | (#14456913)



Not that there's anything wrong with that.

It's the mojo (5, Insightful)

MillenneumMan (932804) | more than 8 years ago | (#14456921)

Not only does Steve Jobs have a dynamic personality, but he KNOWS he does and can promote himself and his company accordingly. On top of that, Apple is the true innovator in the industry -- they produce must-have products, and those products almost unfailingly work extremely well.

By comparison, Bill's personality doesn't have the dynamic, charismatic element that Steve has. Bill certainly has the intellect, the will, and the drive, but he just comes across differently than Steve in a public setting.

It's like comparing Scorcese to Bruckheimer. Critics love Scorcese more and everyone will agree that Scorcese makes a superior product, but Bruckheimer is the one with the blockbuster hits.

Simple... (4, Insightful)

wandazulu (265281) | more than 8 years ago | (#14456951)

Rightly or wrongly, most people see the future in Apple products. Microsoft's slogan is (was?) "Where do you want to go today?" and for a lot of people that's "wherever Apple takes us". Apple's the company that *tries* things. And, the Cube notwithstanding, they have been pretty much on the mark. I'm not saying they invent everything, mp3 players were around before the iPod, but they were the ones who made its appeal universal. OSX is clearly standing on the shoulders of giants, but Apple was able to take it just that bit further that I could give my folks a Mac and walk away without worrying about whether they'd be able to use it.

Compare this to Dell, whose mantra is "as cheap as possible" or Microsoft, whose mantra changes from day to day.

To be fair, both Dell and Microsoft have problems that Apple would probably love to have (massive volume). But since Apple doesn't have said problems, they're more free to do whatever they want, and what they want is to sell more of their own stuff which looks farther afield from the rest of the industry.

ironic... (4, Insightful)

heatdeath (217147) | more than 8 years ago | (#14456982)

...that the 4th apple story in the last 24 hours is entitled The Media's Crush on Apple. =P

Reality Alert! (1)

nagora (177841) | more than 8 years ago | (#14457019)

The alert is probably because most journalists seeing Intel-hardware prices this high would otherwise assume they've drunk themselves into a coma over "lunch" and woken in the 1980's.

TWW

Um... (1)

blake3737 (839993) | more than 8 years ago | (#14457060)

When is the last time a NewsAlert went out based on the words of Michael Dell or Bill Gates?

I dunno about that, but have you SEEEN steve ballmer's dance to "get on your feet"? You can see it here [ebaumsworld.com]

YEAAAAHHHHH.... Howard Dean has a long lost relative.

its marketing (2, Insightful)

asv108 (141455) | more than 8 years ago | (#14457065)

Media Relations, PR, understanding the value of secrecy before a product launch. The reason why Apple releasing a new laptop is news across the country, its because nobody outside of Apple has a good idea as to what they will release. When most manufactures have a new product coming out, the news sites know about it months in advance.

Even non-apple users are interested in what Apple announces, because their products tend to set industry trends from time to time.

While it was noteworthy that Apple showed their first Intel power products. Overall, I don't think these new announcements were that impressive. All of the big wintel manufactures announced duo products last week at CES. There are really no unique features with these new items from Apple.

While Apple is gaining a lot with the Intel switch, it is losing a lot of its uniqueness in terms of hardware. Then again, most people are purchasing Apple products for the software features of OSX, not CPU.

Not that surprising... (1)

mustafap (452510) | more than 8 years ago | (#14457083)

>When is the last time a NewsAlert went out based on the words of Michael Dell or Bill Gates?

Well as this is an event by Apple that could seriously affect those two, it is rather important, isn't it? This isn't just an new 8GB nano we are talking about here!

mod 3oWn (-1, Troll)

Anonymous Coward | more than 8 years ago | (#14457111)

playing so it's troubl3d OS. Now We Need to address

Actually... (4, Interesting)

theheff (894014) | more than 8 years ago | (#14457120)

Does "the media" entail /. ? Just wondering... because I just saw 5 Apple-related stories on the front page.

It's not an Apple story. (2, Insightful)

RomulusNR (29439) | more than 8 years ago | (#14457121)

I mean, I guess it is an Apple story from the perspective that Steve Jobs made the announcement, and it is Apple hardware and software being showcased.

But the real star of the story is the Intel chip, who has broken through the Apple-Motorola-IBM blue wall of the PowerPC.

Intel breaking into the Apple market is a bigger story than Apple bowing to Intel market pressure.
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