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Good Riddance To Booth Babes

Zonk posted more than 8 years ago | from the they-could-be-fining-folks-that-dress-poorly dept.

E3 210

Colin Campbell has an editorial at Next Generation in which he applauds the decision to fine risque outfits worn by the traditional 'booth babes'. From the article: "Exhibitors at E3 employ a whole range of human beings to attract attention to their booths and excitement to their live events. The ones who attract the largest crowds are either celebrities (fair enough), well-loved industry-creatives (quite right) or so-called 'booth-babes', often behaving in ways that at least mimic the lowest sort of strip joint. People do not dress this way in normal life, not even in Los Angeles. There are some companies that seem more susceptible to this kind of technique than others. It's difficult to imagine, say, EA or Sony or Microsoft or Nintendo bothering with this nonsense."

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Conventions should move to private property (1, Insightful)

dada21 (163177) | more than 8 years ago | (#14558113)

I've been dealing with convention centers for a long time -- I used to perform IT work for some of the largest convention fixture companies (they build the displays you see). I was always amazed at the mess of union guidelines and government mandates that came with setting up at convention centers. I knew it would only be time before they started jumping on morality, too. Government loves to try to control morality.

I don't have a problem with scantily clad women at conventions and at shows (car shows). They're part of the reason some people go to these events, and then they stay to actually look at the products being sold or promoted. It is a marketing tool.

If women have great bodies, why shouldn't they make money with them? I could care less if they're clothed, naked, whoring themselves out -- it is their body to use as they please as long as it is voluntary trade with another consenting adult.

It blows my mind that this Colin Campbell guy would prefer to see regulation over clothing. Clothing is expression. Expression can not be controlled per the 1st amendment. Of course, our governments can also control expression on private property, which is a bigger atrocity than the regulation on public property.

If a private convention center wants to regulate clothing, they can. A government-run convention center (subsidized by taxpayers usually) should stick with the law that controls their powers. The 1st amendment tells government they have no right to control expression, it is a freedom every human has, and no one should worry about a law abridging this freedom.

For the rest of his article, I'll give you a secret about E3: the real industry insiders don't care anymore. E3 is a consumer show now, no matter how much they try to say it isn't. The industry wants schmucks to go there, gawk at the hot scantily-clad babes, and crow about the next big game. E3 years ago was a blast when it was real insider scoops and communications with industry heavyweights. Now it is just another festival to get drunk, get laid, and then go home and tell everyone about the great new gadgets and games that you saw. The girlies are just a great way to get the geeks to come and take part in the festivities of consumer marketing.

(Disclosure: I am currently working on a convention center so my opinion might be skewed by the lack of steady payments by the customer)

Re:Conventions should move to private property (1, Insightful)

Anonymous Coward | more than 8 years ago | (#14558234)

Except these rules have been in place for years in the convention center, they just never enforced them.

I think they should be regulated... (3, Funny)

meringuoid (568297) | more than 8 years ago | (#14558237)

... skimpy costumes worn by booth chix0rz should only be permitted if they're replicas of those worn by characters in the game, movie or anime in question.

I've nothing against it, as long as it's geekily appropriate :)

how can I make an informed opinion?!! (0)

Thud457 (234763) | more than 8 years ago | (#14558472)

This article is worthless without pictures. [google.com]

well this will come as quite a shock to you (4, Insightful)

Matt Ownby (158633) | more than 8 years ago | (#14558240)

Well, dada21,

This will come as a shock to you, but I agree with Colin Campbell's take on the booth babes. I do think that they are silly.

My problem with booth babes is that while hiding behind 'free expression', these companies are trying to push their moral standards upon me trying to tell me what I should be looking at while going to a game show. I don't associate games with scantily clad women at all and resent these companies trying to merge the two. I say, get rid of the booth babes and make a product that can stand on its own feet. If people want to see scantily clad women, they can go to places that specialize in that.

Re:well this will come as quite a shock to you (5, Insightful)

dada21 (163177) | more than 8 years ago | (#14558438)

Hey, I agree with you that I don't care much for booth babes. I don't go to conventions so that I can get a sneak peak of something along with 100,000 other people. The market already provides for guys like us -- it is called alpha testing, private screening and buyer tours.

When it comes to the industries that I am in, I expect my sales people to give me a preview of items before the masses get to see them. I don't go to industry conventions, and I buy first from the sales people who give me dibs on seeing a new product. Girlies in bikinis do nothing for me (if you want nudity, just go to European beaches).

Yet my problem with Campbell is his desire to enforce morality by LAW. If a private convention center said "we don't allow bikinis in our center" I have no problem with it. I have a problem with giving someone the right to use force against another. Voluntary cooperation is fine, force by mandate of the law is not.

Re:well this will come as quite a shock to you (1)

hunterx11 (778171) | more than 8 years ago | (#14558999)

It's called freedom of association. He has no obligation to associate with people he doesn't want to. And if you claim that he has to because it's a public space, then why can E3 keep out anyone at all? This isn't about morality; it's about improving the image of the convention, and trying to focus on what it is really about.

Re:well this will come as quite a shock to you (0)

Anonymous Coward | more than 8 years ago | (#14558444)

It's a private function so they should be able to do what they want. They are catering to preferences of the majority. I would bet you are in the minority when you say you don't want to see scantily clad women. If they alienate a large part of their customer base and enough people stop going and purchasing their products then they will change.
Sounds to me like your the one trying to push moral standards. If scantily clad women bother you then don't go.

Re:well this will come as quite a shock to you (2, Insightful)

Anonymous Coward | more than 8 years ago | (#14558452)

these companies are trying to push their moral standards upon me trying to tell me what I should be looking at

And how is banning them no imposing your moral standards on people?
Just because you don'y think it's fitting, doesn't mean to say that everyone else agrees with that.

Re:well this will come as quite a shock to you (3, Insightful)

Gojira Shipi-Taro (465802) | more than 8 years ago | (#14558465)

Ah, so you're OK with pushing YOUR moral standards on others then?

Hypocrite.

Many people do consider such things "part of the event."

Re:well this will come as quite a shock to you (0)

Anonymous Coward | more than 8 years ago | (#14558637)

well said

Re:well this will come as quite a shock to you (5, Insightful)

jovetoo (629494) | more than 8 years ago | (#14558569)

Then express your opinion in a suitable manner. Don't buy their products.

Forbidding something has never made it go away. If the marketing guys think near-naked women makes things sell, then they will find a way to use near-naked women. Video, pictures, sexy voices, whatever,... you can't forbid everything. If necessary they'll put a booth babe in the game and have a "game-character" show up. Then what?

However, if they notice that too many people find their ways undignified and take their shopping and attention elsewhere, the booth babes will magically disappear.

Re:well this will come as quite a shock to you (3, Insightful)

TopShelf (92521) | more than 8 years ago | (#14558656)

"My problem with booth babes is that while hiding behind 'free expression', these companies are trying to push their moral standards upon me trying to tell me what I should be looking at while going to a game show."

Thanks for that - I needed a good laugh this morning. By that definition, anything anyone does in a public space is "pushing their moral standards" on everyone else in the area. Settle down, already! If you think you're going to turn into a pillar of salt for looking at a booth babe, just don't look!

Re:well this will come as quite a shock to you (4, Insightful)

rholliday (754515) | more than 8 years ago | (#14558684)

My problem with booth babes is that while hiding behind 'free expression', these companies are trying to push their moral standards upon me trying to tell me what I should be looking at while going to a game show.

Oddly enough, that sounds like exactly the opposite of what's happening. "Moral" standards are being forced upon the companies who make up this game show.

I don't associate games with scantily clad women at all and resent these companies trying to merge the two.

I don't associate cars with scantily clad women. I don't associate football with scantily clad women. I don't associate beer with scantily clad women. It's advertising. Most companies do associate the male demographic with scantily clad women.

I say, get rid of the booth babes and make a product that can stand on its own feet.

I can agree with half of that.

If people want to see scantily clad women, they can go to places that specialize in that.

Yes, if all you wanted was to see scantily clad women, you could go to a strip club or some such establishment. What's next? If you want beer, don't go to a game, go to a bar? I don't want to sound like I'm making a slippery slope argument, but saying that because some people don't think two items have a strong and appropriate bond they should not be used jointly is kind of ridiculous.

Re:well this will come as quite a shock to you (1)

jcr (53032) | more than 8 years ago | (#14559091)

This will come as a shock to you, but I agree with Colin Campbell's take on the booth babes. I do think that they are silly.

Silly or not, prohibiting them is ill-advised.

-jcr

Re:well this will come as quite a shock to you (0)

Anonymous Coward | more than 8 years ago | (#14559132)

they are trying to push their moral standard on you?

what in the hell are you talkingabout.

they are trying to use hot women to grab your attention for 6 seconds to check out their products.

i dont know about you, but I like most of the target audience of those games simply like hot women in skimpy outfits. maybe you dont, tough luck cause you are in the extreme minority.

who would have ever though that the largest demographic, aka 18-28 year old males would enjoy that stuff.

Re:Conventions should move to private property (4, Insightful)

Anonymous Coward | more than 8 years ago | (#14558367)

Is there no social position you don't color through the lens of your pet theory on "anacro-capitalism"? That organizers and many participants find explicit sexual behavior at a public trade convention distracting and unrelated to business should be enough. The issue of a woman's right to strip and prostitute herself is actually "OFFTOPIC" and not "INSIGHTFUL". Please go away.

Re:Conventions should move to private property (1)

mi (197448) | more than 8 years ago | (#14558918)

That organizers and many participants find explicit sexual behavior at a public trade convention distracting and unrelated to business should be enough.
But it is not illegal, is it? Well, now it is...

Illegal? (0)

Anonymous Coward | more than 8 years ago | (#14559030)

Since when are the organizers of E3 also state and/or federal legislators? RTFA

Re:Conventions should move to private property (1)

AEton (654737) | more than 8 years ago | (#14558406)

For the rest of his article, I'll give you a secret about E3: the real industry insiders don't care anymore. E3 is a consumer show now, no matter how much they try to say it isn't. The industry wants schmucks to go there, gawk at the hot scantily-clad babes, and crow about the next big game. E3 years ago was a blast when it was real insider scoops and communications with industry heavyweights. Now it is just another festival to get drunk, get laid, and then go home and tell everyone about the great new gadgets and games that you saw. The girlies are just a great way to get the geeks to come and take part in the festivities of consumer marketing.

So it's like Defcon with girls?

Re:Conventions should move to private property (5, Funny)

LordPhantom (763327) | more than 8 years ago | (#14558434)

Wait... get laid? I've not been to E3, but if the normal crowd who discusses it is any measure of the people there.... shudder. Also, it's not like there are hot men there to attract geek girls (assuming that that WOULD do such a thing), so enlighten me on exactly why you think E3 is the same nirvanna of pleasure persuits that say a real estate convention is?

On second thought, I'd rather you didn't. shudder again

Re:Conventions should move to private property (2, Insightful)

kevin.fowler (915964) | more than 8 years ago | (#14558521)

I'm sure that wearing the outfits that the companies tell them/pay them to wear is "free expression".

Re:Conventions should move to private property (1)

(A)*(B)!0_- (888552) | more than 8 years ago | (#14559073)

Congrats! Yours is the dumbest comment in this whole discussion.

Slight correction (1)

IPFreely (47576) | more than 8 years ago | (#14558525)

Government loves to try to control morality.

Almost. People love to try to control morality. They try to use government as the tool of their control.
Don't lay all your problems on the "government". That just disguises the problem and confuses the solution.

Balance the booth babes with booth hunks (2, Insightful)

Morgaine (4316) | more than 8 years ago | (#14558852)

There's nothing inherently unethical about booth babes. It's their chosen profession and they're being paid for their looks and their "marketting skills", ie. bringing the customers to the stand. It takes a lot of effort to stay looking that way, and courage to do it.

Where is might be said to be on shakey ground is if both sexes aren't fairly represented, because then the do-gooders start talking about "objectifying women". Bring on the booth hunks, too ... I'm sure it won't be just the girls who check out their assets.

Post up directional signs for "Booth Babes here" and "Booth Hunks there" and increase the merriment and general fun by clearly laughing at ourselves for doing it.

Vive la diference!

Re:Conventions should move to private property (1)

ivan256 (17499) | more than 8 years ago | (#14558867)

If women have great bodies, why shouldn't they make money with them? I could care less if they're clothed, naked, whoring themselves out -- it is their body to use as they please as long as it is voluntary trade with another consenting adult.

That's not what this is about though.

This isn't about whether people can do all the things you describe, but where they do those things.

I agree that people should have the right to do what they like with their bodies, wear what they like, etc... But I also think that schools should have dress codes, and I don't think it's unreasonable that resturaunts, clubs, even certain public streets, have some base rules on what is acceptable to wear while you're there. Most importantly, though, I don't think those views are contradictory. You see, just as you have the right to wear whatever you like, I have the right to not be around people who are dressed like you so long as there are places for both.

An outright ban would be wrong, and as you say, unconstitutional, but we're not talking about a massive governemnt crack down. We're talking about an isolated locality and a particular event. If a company wants to have a booth babe, they can put her in their private suite where they invite their intended audience for private showings (that sounds so bad... I don't mean it that way!) as they do in every other industry already anyway.

Re:Conventions should move to private property (4, Informative)

bcattwoo (737354) | more than 8 years ago | (#14558880)

I looked at several different news sources and I didn't see anywhere where it said that the convention center was making the rules, but rather the organizers of the convention, the Enterntainment Software Association, made the new rules. Look like the free market spoke afterall.

Re:Conventions should move to private property (1)

Thangodin (177516) | more than 8 years ago | (#14558933)

I can't figure out if this is political correctness from the left (exploitation of women, oh no!) or political correctness from the right (naked women, oh no!) Then again, I'm not sure there's really much of a difference. If you can shame somebody for something which is pretty much natural and inevitable--desire for sex--you've pretty much got them by the balls. I'm getting sick of all of it. The Super Bowl crowd get completely spun out over the glimpse of a tit. Meanwhile the opening of the Athens games included a portrayal of the ancient Greek gods, including a bare-breasted Hecate holding aloft a live snake in each hand. Nice to see that there are still adults in some parts of the world...

My problem is that I would actually be there for the games (yeah, I know, serious geek.) How much is the upscale stripper going to know about the technical details? But E3 is a party. Automobile adds have included babes for decades. Game distributors think that games are for male adolescents, so they're targetting that market. Granted, they should expand their markets, but I am getting so damn sick of the damn kiddie police. Maybe if the authorities grow up a bit, so will the marketers...

Re:Conventions should move to private property (3, Insightful)

flooey (695860) | more than 8 years ago | (#14558951)

If a private convention center wants to regulate clothing, they can. A government-run convention center (subsidized by taxpayers usually) should stick with the law that controls their powers.
It's not the convention center that's regulating the clothing, it's the (private) company that puts together E3. They're saying that if you want to be a part of their convention, you need to follow a set of rules, of which this is one, so it seems entirely appropriate that they have that power. The fact that they may be using a publicly-owned shouldn't infringe on their ability to choose the rules by which exhibitors participate.

-1 OFFTOPIC (5, Insightful)

Guppy06 (410832) | more than 8 years ago | (#14559035)

"Government loves to try to control morality."

No government intervention involved or called for. RTFA.

You have your own blog in which you can bemoan government as much and as often as you want. This isn't it. Fight the power somewhere else please.

Re:-1 OFFTOPIC (1)

bcattwoo (737354) | more than 8 years ago | (#14559133)

Indeed, I think he must have a band of groupies that follow him around modding all his comments insightful. He's totally off the mark with the govt intervention angle, yet he still gets modded +5.

Maybe Colin Campbell is Gay?? (1)

Black-Man (198831) | more than 8 years ago | (#14559124)

And he's just pissed they don't have guys in black leather chaps in the booths.

I fully applaud (5, Funny)

archeopterix (594938) | more than 8 years ago | (#14558131)

Those vile practices reinforced the social trend to objectify females. I solemnly applaud the decision to ban them. Now take me to the pictures! What? No pics?!?!?!?

Re:I fully applaud (3, Insightful)

publicworker (701313) | more than 8 years ago | (#14558410)

from TFA: Try tapping 'E3' into Google Image Search. Out of the first eight images, six are of models. That's. Just. Great.

That was plenty of pics for me ;)

Boo! (2, Insightful)

Golias (176380) | more than 8 years ago | (#14558139)

Games are entertainment. Cute girls are nice to look at. Is that so wrong?

If you want things more family-friendly, why not just apply the old anime-con cosplay standard of "30% coverage minimum, inlcuding all the obvious places", instead of applying an ambiguous rule that outfits can not be "too risque"?

Re:Boo! (2, Insightful)

to_kallon (778547) | more than 8 years ago | (#14558219)

If you want things more family-friendly, why not just apply the old anime-con cosplay standard of "30% coverage minimum, inlcuding all the obvious places", instead of applying an ambiguous rule that outfits can not be "too risque"?

it's simple politics: if you don't specify what you mean, when you have to justify actions later you can use your earlier ambiguity.

Re:Boo! (4, Informative)

AlterTick (665659) | more than 8 years ago | (#14558290)

If you want things more family-friendly

Thing is, E3 isn't really supposed to be a "family event", is it? I mean, didn't they move it from weekend to weekday scheduling like four years ago because they thought it was getting to be too much like a "leisure time" attraction? And haven't they always required that all attendees actually be verified company employees, i.e. NO KIDS? I think the organizers want to turn it into some dignified, somber stuffed shirt convention. Not likely. GIVE US OUR BOOF BABES!

Re:Boo! (3, Insightful)

MikeFM (12491) | more than 8 years ago | (#14558869)

As someone that lived in Las Vegas for a while and went to many conventions I'll say that this change is enough to make me much less likely to go. That was half the fun of conventions. Without the girls you're left with a lot of tired sweaty people who look like they aren't enjoying themselves. Not a nice enviroment. Seriously conventions are just not very fun to go to. I'm constantly unimpressed with the 'new technology' being shown off so the shows really need something.

Not that new of a decision (3, Insightful)

F_Scentura (250214) | more than 8 years ago | (#14558141)

The rules have always been in place, they only recently decided to start "enforcing" them.

Re:Not that new of a decision (0)

Anonymous Coward | more than 8 years ago | (#14558460)

OMG how do I get off this crazy train. E3 and booth babes is like rum and coke.
Its not even a open to the public show, its mostly private for media and people in the industry. (or has that changed too?)

freakn politicians, yeah the problem with our society is booth babes at a E3 show.

damn think of all those hot girls that wont be able to get a gig next year, lost revenue for them. nice. way to contribute to the unemployment numbers, doh.

Re:Not that new of a decision (1)

F_Scentura (250214) | more than 8 years ago | (#14558722)

"OMG how do I get off this crazy train. E3 and booth babes is like rum and coke.
Its not even a open to the public show, its mostly private for media and people in the industry. (or has that changed too?)"

It's wink-nudge "private", they'll let in gamestop cashiers and retail servicepeople IIRC.

Microsoft can dance! (1)

millwall (622730) | more than 8 years ago | (#14558166)

It's difficult to imagine, say, EA or Sony or Microsoft or Nintendo bothering with this nonsense

Developers, developers, developers.... ;)

Re:Microsoft can dance! (1)

Guppy06 (410832) | more than 8 years ago | (#14559072)

For the manufacturer of the console on which DoA plays, it's more like "Boobies, boobies, boobies!"

I'm sorry... (1)

killmenow (184444) | more than 8 years ago | (#14558171)

Did you just say GOOD riddance to booth babes?

That ain't right.

Re:I'm sorry... (4, Funny)

Krach42 (227798) | more than 8 years ago | (#14558270)

Did you just say GOOD riddance to booth babes?

That ain't right.


I noticed that weird wording also.... I can only imagine that this is because this is slashdot. I mean, only slashdot could be UPSET about a mostly naked woman getting between them and a game...

Worst. Link. Ever. (0)

Anonymous Coward | more than 8 years ago | (#14558172)

Don't bother clicking the link to TFA, there aren't any pictures of booth babes. :(

Re:Worst. Link. Ever. (1)

baadger (764884) | more than 8 years ago | (#14558699)

Google has plenty. Example [nyud.net]

It's difficult to imagine, say, Sony... (4, Funny)

Yahweh Doesn't Exist (906833) | more than 8 years ago | (#14558175)

yeah, Sony would just have guys to rape you.

What? Too far?

Re:It's difficult to imagine, say, Sony... (2, Funny)

Null537 (772236) | more than 8 years ago | (#14558288)

Yeah, wearing and I $sys$'d your mom last night shirt while they do it.

Oh well (2, Funny)

TubeSteak (669689) | more than 8 years ago | (#14558179)

It's not like I was getting into the event anyways.

This just means more booth babes for other events.

I see this as a good thing.

More important is the press day... (5, Insightful)

Godeke (32895) | more than 8 years ago | (#14558201)

Considering that in reality E3 is supposed to be an industry event (I have attended the seminars wearing my game programming hat) and yet recently it has become a giant circus similar to Comdex right before the collapse, I think this is a good move. The press day in particular will be helpful (more so that the clothing requirements): the poor people in the booths are besieged by loser fan boys while the real interviewers can be recognized by the desperate looks of someone under time pressure they wait for a bunch of store clerks to stop hassling their interview target. Or they just get pushy, which I don't blame them for.

Reducing the booth babe exposure (literally) won't prevent people from hiring pretty young women and placing them in the booths. I don't think that practice will ever end (check any other convention and see who is most prominently displayed in each booth: the best looking women of the company or some "spokeswoman" who they hired because the women at the company refused to be so exploited). It will hopefully reduce the circus like atmosphere and restore the event to something that industry actually interacts at.

(On the flip side of the coin, the private parties are even more outlandish than the show floor. Make of that what you will.)

Re:More important is the press day... (1)

TubeSteak (669689) | more than 8 years ago | (#14558236)

(On the flip side of the coin, the private parties are even more outlandish than the show floor. Make of that what you will.)
Yes I predict an upsurge in booth-midgets on the convention hall floor and dwarf tossing during the private parties.

Hmm (0)

Anonymous Coward | more than 8 years ago | (#14558202)

I wonder if it more a case of sour grapes? There are plenty of bitchy reviews and rants about conventions and how they should do this and that but usually they've been written by somebody who can't manage to get a pass.

Standards of decency (1)

metamatic (202216) | more than 8 years ago | (#14558212)

People do not dress this way in normal life, not even in Los Angeles.

They do in Las Vegas. Just FYI.

(No, I'm not being paid a retainer by the Vegas tourist board. And no, I'm not talking about people paid to dress that way in casinos--I'm talking about the girls dressed in skimpy near-transparent outfits you see heading from club to club.)

Re:Standards of decency (1)

boristdog (133725) | more than 8 years ago | (#14558369)

Which is just one of the many reasons why Las Vegas is the greatest city in the world.

Re:Standards of decency (1)

plover (150551) | more than 8 years ago | (#14558604)

I'm talking about the girls dressed in skimpy near-transparent outfits you see heading from club to club.

Umm... those are their "working clothes." A uniform of sorts.

Let's just say it's not the casinos paying them to dress that way.

political correctness gone bad (0)

Anonymous Coward | more than 8 years ago | (#14558231)

but thats ok, I'm sure this makes somebody happy.

Uh.. (0)

Anonymous Coward | more than 8 years ago | (#14558232)

I for one enjoy the booth babes, thank you very much.

No Sleep in Tokyo (0)

Anonymous Coward | more than 8 years ago | (#14558245)

We'll always have the Tokyo Gameshow sweet heart

Difficult to imagince? (0)

Anonymous Coward | more than 8 years ago | (#14558247)

"It's difficult to imagine, say, EA or Sony or Microsoft or Nintendo bothering with this nonsense."

Really? I just imagined it with no difficulty.

My $2 says the next game heroine will (1)

jurgenaut (910416) | more than 8 years ago | (#14558253)

be wearing a shiny latex suit from the neck and down which doesn't show any skin at all. Got to please the E3 visitors, right?

Hear, hear, good riddance to booth babes (1)

Tedium Unleased (764661) | more than 8 years ago | (#14558258)

Now would someone kindly post some links to pictures of "booth babes" so those who don't frequent conventions know what you are talking about? Thanks!

Bah. It's part of society. (1)

ShyGuy91284 (701108) | more than 8 years ago | (#14558274)

It's a private function, so they can of course, but sexuality has become such a common advertising practice (sick) that it seems unusual that this has been done. What's next, the Dallas cheerleaders having to wear sweatpants and full shirts to football games?

Re:Bah. It's part of society. (1)

un.sined (946837) | more than 8 years ago | (#14558696)

You mean like the Seagals do? Hell, the last time I saw them, they were wearing coats too... Coulda been because it was cold and raining though...

Additional bans (0)

Anonymous Coward | more than 8 years ago | (#14558306)

(AP) In a move designed to attract more men o its annual event, E3 organizers have declared a ban on:

- Great haircuts
- Alcoholic beverages sold on site
- Turtlenecks
- PDAs and cell phones, as they can be used to steal company secrets
- Glasses, as they pose a fire hazard when combined with the light from a HD-DVD unit

Event organizers claim these measures will not only improve attendance, but usher E3 into an era of moppy-haired, sober, tie-and-contact-lens wearing yuppies.

The answer is clear... (1)

lpangelrob (714473) | more than 8 years ago | (#14558311)

Farewell booth babes...

...hello entertainment [roboppy.net] and gaming [gamesblog.it] costumes instead!*

*Stormtrooper outfits not permitted on account of "been there done that".

Re:The answer is clear... (1)

Thud457 (234763) | more than 8 years ago | (#14558607)

That mustache [gamesblog.it] just screams porno!

What! No Pics!? (1)

Blahbooboo3 (874492) | more than 8 years ago | (#14558314)

I went to the article expecting to see some example booth babe pics, and damn it, there are none! :( I want to see some booth babe pics in this article! :)

Nooooooo! (0)

Anonymous Coward | more than 8 years ago | (#14558315)

Also, Colin Cambell is an idiot. The man is obviously gay and hates anyone who is not like him. Ironic, but sad.

The photos are here (5, Informative)

kill-1 (36256) | more than 8 years ago | (#14558317)

For everyone complaining about the lack of pics, you find them here [e3girls.com] .

3840 entries... That's what I call comprehensive media coverage.

oh come on.. (0)

Anonymous Coward | more than 8 years ago | (#14558343)

This is a win-win situation, isn't it? All those who can afford it/are lucky enough/know a guy who knows a guy get the important folks in their booth, and the sad bastards who wish they could afford/were lucky/knew someone who knew someone provide some eyecandy for all the horny gamers. In the interest of womens liberation, maybe someone should have the chippendales in their boot or something.. allthough that could swing both ways. Actually, that would be rather risky if you want to attract any male geeks/gamers..

Tomb Raider (1)

JavaTHut (9877) | more than 8 years ago | (#14558345)

How, exactly, does this work for the booth trying to sell Tomb Raider?

Good thing. . . (1)

smooth wombat (796938) | more than 8 years ago | (#14558371)

these folks aren't in Japan. If they think the booth babes at this convention are bad you should see what the babes wear at the Tokyo Auto Salon [mainichi-msn.co.jp] or the Tokyo Motor Show [mainichi-msn.co.jp] and most certainly the Queens [mainichi-msn.co.jp] of Rally Japan.

The censors in this country would assplode if they had to deal with those women.

Re:Good thing. . . (1)

masklinn (823351) | more than 8 years ago | (#14558564)

That's why Japanese Culture is Superior

Re:Good thing. . . (1)

csirac (574795) | more than 8 years ago | (#14558727)

The censors in this country would assplode if they had to deal with those women.

Did you visit those sites you linked? I was expecting something obscene, or at least bikini swimwear level exposure or something.

The people in all these photos (except 2 or 3), however, are fully clothed... I don't get it?

Re:Good thing. . . (1)

smooth wombat (796938) | more than 8 years ago | (#14558821)

Unfortunately the Rally Japan photos didn't show much due to the weather. As a rule the Rally Queens wear hot pants, sports bras and boots. Exactly what the original article was talking about.

As far as the auot show ones, the previous years booth babes had skimpier outfits (on the whole) but I couldn't find a link for them. The usual rule for the auto show is short skirt, form fitting, low-cut top and either boots or heels.

Oh well (1)

thaerin (937575) | more than 8 years ago | (#14558377)

It's not like it's that big of a loss, you can still find women who are just as scantily clad, if not more-so, in the games that the booth babes were often there to promote in the first place. On the plus side, instead of a deluge of sites offering their daily booth babe shots, maybe we can actually get a picture or two of some actual products.

Huh? (0)

Anonymous Coward | more than 8 years ago | (#14558412)

I have no idea what you are talking about. please upload several high-res pictures to illustrate.

booth babes (0, Redundant)

peteyp666 (940245) | more than 8 years ago | (#14558422)

Where are the pics of the booth babes?

Why do they do it? (1)

squoozer (730327) | more than 8 years ago | (#14558425)

A while ago I went to my first trade event as a potential buyer and for the most part the show was professional and well run. The stands were tidy and the people running them helpful and polite. There is, however, one stand that has really stuck in my mind and that was the one with the "booth babe". Maybe I'm naive but I didn't expect it at all as this was a professional event. My first response was shock my first thought was "I wouldn't deal with them if you paid me". After talking to the other suppliers I wandered over to this stand simply because I felt I might as well do the lot. I was expecting their offerings to be poor and guess what I wasn't disapointed - even their sales guy was a prat. I wonder how much that event has cost them in terms of lost sales?

companies, not people (1)

limber (545551) | more than 8 years ago | (#14558464)

"People do not dress this way in normal life, not even in Los Angeles. There are some companies that seem more susceptible to this kind of technique than others."

This could also have read, "there are some PEOPLE that seem more susceptible to this kind of technique"...

Me being one of those people. Ahem.

Just Get Around It (3, Insightful)

blueZhift (652272) | more than 8 years ago | (#14558469)

I'm sure the more creative types will find a way around the booth babe restrictions. There are plenty of ways to be sexy without showing a lot of skin or behaving in obviously lewd manners. But if E3 is hoping to somehow clean up the image of the games industry by "cleaning" up the trade show, forget it! As long as violent games like the GTA series and others grab the spotlight, what happens at the trade show really doesn't matter. And it certainly doesn't matter how people are dressed. I mean really, if the adult film industry held high class swanky industry events where everyone was impeccably dressed and behaved with the highest manners, would that gain adult films any more respect than they get now? I doubt it. Window dressing is nice, but ultimately it's the product that matters the most.

Sorry but... (1)

eno2001 (527078) | more than 8 years ago | (#14558506)

...there are very few reasons most guys do ANYTHING at all except to "get chicks". It's the truth as mush as it might be unpleasant for people to accept. The whole concept of the "booth babe" isn't only to sell the product but to also attract males to the industry as a whole. If you're a guy, put some thought into it. Why did you work hard at a particular interest? I mean at the core... You did it because at some very core point you really wanted to attract female attention. This is why I got into music and then later computers. I won't lie and say I had some noble interest in music and the arts or technology. When I was a five year old boy, I enjoyed playing music and was given music lessons. But when I was fifteen, I REALLy got interested because I was hoping I could be a new wave star and get a girlfriend through that. Then when I moved on to post-college life and saw that a career in music was going to be difficult and possibly fruitless, I took my innate interest in electronics and computers and lucked into an admin job. But what was at the core? I had a girlfriend who I wanted to eventually have as my wife and I knew that if I had a stable job with a secure income, I'd get what I wanted. And in the end, I did. Everything I've ever done (learning to cook really well, photography, composing my own music, home repair) has all gone back to one core thing: sex with women. So I think this article isn't being genuine about reality. The only reason men do anything is to get sex. Period. Or I could be trolling... ;P Or maybe not. You decide.

(Strongbad Voice) (2, Funny)

wo1verin3 (473094) | more than 8 years ago | (#14558507)

Come back booth bunny....

Come back booth bunny's sister!

Everybody uses booth babes (2, Informative)

Jeff85 (710722) | more than 8 years ago | (#14558547)

"There are some companies that seem more susceptible to this kind of technique than others. It's difficult to imagine, say, EA or Sony or Microsoft or Nintendo bothering with this nonsense."

It would appear at least Microsoft is no stranger to booth babes. A quick glance at e3girls.com easily reveals one of many pages of Microsoft using so-called "booth babes" to promote products.
http://www.e3girls.com/display.cfm?startrow=1909&p agenum=213&type=full&query=full [e3girls.com]

What? I was only visiting that site for uh... proof to refute the summary's claim... yeah...

personally I'd find it more attractive if... (0)

Anonymous Coward | more than 8 years ago | (#14558554)

booth-babes'often behaving in ways that at least mimic the lowest sort of strip joint.

Personally I'd find it more stimulating if they were wearing business suits and were "behaving in ways that at least mimic the lowest sort of strip joint." Kudos for the change!

Do the editors ever proof? (1)

Peldor (639336) | more than 8 years ago | (#14558561)

'booth-babes', often behaving in ways that at least mimic the lowest sort of strip joint.

I mean right there, a clear typo. I don't know how someone could hit the L O and W keys when the word is best.

What about the other new regulations? (4, Insightful)

wedgewu (701989) | more than 8 years ago | (#14558605)

I've had about 20 people link me about the new booth babe regulations, but no one seems to be talking about the other changes that have happened to E3 this year. To me, it doesn't seem like this is some arbitrary regulation that they just happened to start, but rather just a part of an overall restructuring of the event. For example, one of the other rules that I know which has changed is that retail folks can no longer get in just by being your regular Joe working at a game store. They are only distributing a certain number of passes for those involved in retail companies, and the upper management in said companies gets to choose whom they would like to attend. This will hopefully limit the number of gawkers and people who have a very loose connection to the industry, and keep the place less crowded. There are probably other changed rules, how come we never hear about them? Oh, because... sex sells. ;-) Or the lack of it, in this case.

normal life? (0)

Anonymous Coward | more than 8 years ago | (#14558626)

i'm confused. looking at the images, i would have to say that the amount of flesh showing is in line with what i see in LA. ok, not in the office, but on the street. the women in the pictures are certainly better than the average woman on the street. but, the complaint in the article is not that the women are good looking but rather that they are dressed inappropriately.

Microsoft booth babes (0)

Anonymous Coward | more than 8 years ago | (#14558682)

It's difficult to imagine, say, EA or Sony or Microsoft or Nintendo bothering with this nonsense.

It's really not that difficult. You just need to open your eyes the next time you are at the Tokyo Game Show [blogspot.com] to see some.

Booth Babes don't work (1)

ka9dgx (72702) | more than 8 years ago | (#14558726)

The purpose of a tradeshow exhibit is to communicate a message about your company and your products. Using booth babes and attracting a pool of excess testosterone could concievably help deliver that message, but in reality all it does is squander on of the best sales opprotunities available.

Companies that repeatedly use this tactic eventually get weeded out by Adam Smith's invisible hand.

--Mike--

The games themselves (2, Insightful)

phorm (591458) | more than 8 years ago | (#14558820)

Given the turn in many of the games I've seen lately to produce "larger" more realistic (visually if not dimenensionally) boobies, I'd say that booth babes are rather representative in ways of the games being advertised.

For that very reason, FFX-2 sits uncompleted on my shelves to this day...

The Greeks Had a Word for It ... (0)

Anonymous Coward | more than 8 years ago | (#14558887)

Colin Campbell has hit the nail on the head. Computer and video games are known for only appealing to the intellectual elite and morally pure. The range of products is staggering, ranging from shooting something to err, shooting everything, killing someone, and sometimes even driving. "Booth babes" must play no part in this industry.

I also agree that the role of women in the industry is complex. In real life women daub their faces with make-up, wear high heels to alter their height and posture, select clothes to accentuate different parts of their body, ask surgeons to carry out significant cosmetic procedures under general anaesthetic. - and despite what you might like to believe this is a choice made by an adult with free will, and reflects a "beauty" industry supported and guided by, erm, _women_. But obviously that's real life, and asking a professional model to do something in the same vein, for money, is totally off the wall and disgusting ...

If Colin is bothered by professional _female_ (which I think is the actual issue for him, together with the rather pathetic cliched traits of a man self-consciously trying to show himself as a pseudo feminist because he thinks women will admire him) models he should not spend so much time looking at them and obsessing.

I can think of areas where the use of sex appeal is _totally_ inappropriate - for example TV newreaders who are chosen for physical attractiveness; because that's very important when you're reporting the latest disaster or brutal murder, isn't it ? Now that really is _disgusting_ .

Who did... (2, Interesting)

Tom (822) | more than 8 years ago | (#14558898)

...put a stick up that guy's ass? I've locked at the article, I've locked a a few pages of booth babes pictures - and I wonder if "risque outfit" has the same definition in american dictionaries as in mine.

All of these girls are fully and appropriately dressed. Aside from the fact that they have logos all over and some of them are wearing obvious custumes, the only reason any of them would be looked at even twice if they were to, say, go shopping in the center of my city tomorrow was because it doesn't fit to the damn cold.

I've seen much more revealing outfits at pretty much every party and not few during normal summer shopping.

Oh, really? (0)

Anonymous Coward | more than 8 years ago | (#14558928)

"It's difficult to imagine, say, EA or Sony or Microsoft or Nintendo bothering with this nonsense."

Look at the last post on this blog: http://techbabeasia.blogspot.com/2001_10_01_techba beasia_archive.html [blogspot.com]

Sure, they're not "scantily" clad, but it is still a hot girl being used to attract attention to a booth. I feel bad that she had to wear that awful outfit...

Thank goodness (1)

drunkensmiter (926359) | more than 8 years ago | (#14559027)

Now we can finally get these poor gorgeous women back out to their old jobs, working the street corners.

Question to Men (1)

mrm677 (456727) | more than 8 years ago | (#14559102)

Would you feel comfortable at a game conference surrounded by scantily clad men flexing their muscles?
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