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Interactive Commercial Utilizes Tivo Features

Zonk posted more than 8 years ago | from the making-commercials-right dept.


scrow writes "Marketing officers at Kentucky Fried Chicken's Yum! Brands Inc. have developed a commercial containing a hidden message for the viewers to find using their DVR systems. The aim is to combat the use of DVR devices, like Tivo, to skip advertising by introducing interactivity."

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interactivity? (5, Interesting)

lonasindi (914571) | more than 8 years ago | (#14798879)

if I want interactive, I use the computer.
On the rare occasion I watch TV, I don't want to like, interact with the commercials. that's stupid.

Re:interactivity? (2, Informative)

LordNightwalker (256873) | more than 8 years ago | (#14799019)

My thoughts exactly: why the hell would I want to get interactive with a commercial for some 99 cent burger? If I can afford a tivo, I surely can afford better food than that... Offer me a coupon for a free Mercedes, and you might get my attention.

Commercials ruin the whole TV experience for me. I watched Firefly from DVDs I borrowed from a friend, and I enjoyed it tremendously. The DVDs are already on my to-buy list as soon as I can spot them in a store nearby. They recently started airing them in my country though, and they're interrupted twice for commercials. Those commercials ruin the whole pacing of the episode, and leave me in a state of confusion as soon as the show resumes because by then I'll have forgotten some of the subtle stuff that happened because I was distracted by the commercials, and I'll need a couple of minutes to get back into the show. Imagine how much worse it would be if I actually had to interact with the damn commercials in between, completely ruining my concentration. Heck, stuff that burger where the damn sun don't shine; I'll happily skip past commercials whenever I get the chance.

Re:interactivity? (1, Funny)

Anonymous Coward | more than 8 years ago | (#14799142)

Firefly... subtle?

You blatantly conform. You disguise your insecurity poorly. You use geek buzzwords and memes:

-tivo (+2)
-Firefly (+5, level up)
-borrowed but intend to buy (+1)
-hate commercials (+1)
-rarely watch television (+2)

Your SN smacks of idolatry and has homoerotic subtext. You're barely holding it together. You're an elitist who uses money to compensate for his small penis. Hence the Mercedes.

Re:interactivity? (1)

ACME Septic (936684) | more than 8 years ago | (#14799291)

If I can afford a tivo, I surely can afford better food than that... Offer me a coupon for a free Mercedes, and you might get my attention.

Commercials ruin the whole TV experience for me. I watched Firefly from DVDs I borrowed from a friend

Let me get this straight.

You're mister "I'm above a free burger, I can afford a TiVo..." yet you're borrowing a DVD from a friend and it's on your "to-buy list."

Give me a break.

On top of that, most people that have DVRs nowadays are those that rent them for $5 a month from their cable provider. A free box o'chicken is worth the hassle.

Re:interactivity? (1)

MikeFM (12491) | more than 8 years ago | (#14799130)

I agree but I'm glad to see the ad companies making some effort to adapt rather than just blindly kill off new technology.

Re:interactivity? (1)

Mancat (831487) | more than 8 years ago | (#14799257)

yeah. like, that's totally stupid and whatever. for sure.

Can someone please post the code? (3, Funny)

SengirV (203400) | more than 8 years ago | (#14798880)

So I don't have to actually watch the comercial.

Re:Can someone please post the code? (0)

Anonymous Coward | more than 8 years ago | (#14798892)


Re:Can someone please post the code? (2, Funny)

eln (21727) | more than 8 years ago | (#14798900)

Dude, the prize is a Buffalo Snacker Chicken Sandwich. For your own safety, I can't give you the code.

Re:Can someone please post the code? (1)

Mrcowcow (931085) | more than 8 years ago | (#14798918)

Why ruin the suprice? Just go to KFC's website, watch the video, then go back and try to pause with when they show the code. It only took me a few minutes, and now I have a coupon for a free Buffalo Snacker coming in the mail. I can't wait until it comes, free food!

Re:Can someone please post the code? (4, Insightful)

Bob Cat - NYMPHS (313647) | more than 8 years ago | (#14798952)

Your name, address, telephone number, and email address should be worth more then 99c.

You agreed to this: (8) in general to promote and market our and our Affiliates' various businesses and products to you. These solicitations may take the form of mailings via U.S. mail or other couriers, telephone calls, e-mail solicitations and other methods of contact.

Phone spam, snail spam, spam spam, Kentucky Fried Spam.

Re:Can someone please post the code? (0)

Anonymous Coward | more than 8 years ago | (#14799346)

Phone spam, snail spam, spam spam, Kentucky Fried Spam.

Green eggs and spam?

Re:Can someone please post the code? (0)

Anonymous Coward | more than 8 years ago | (#14799581)


Re:Can someone please post the code? (-1, Troll)

arothstein (233805) | more than 8 years ago | (#14798941)

Normally, I wouldn't post this information because you're just too damn lazy to deserve it. However, since I disapprove of this ad campaign's focus on circumventing PVRs/TiVo's/etc, and because I don't like where this may lead in future advertising endeavors, I have posted the answers on my site [] .

I won't leave this site up long, because I'm sure the folks at KFC will be sending a C&D or takedown notice soon. Either way, enjoy your Buffalo Chicken sandwich, but please do not repost this confidential info.

Re:Can someone please post the code? (0)

Anonymous Coward | more than 8 years ago | (#14799032)

Thanks! I didn't know that the famous picture is only one of a series.



Re:Can someone please post the code? (0)

Anonymous Coward | more than 8 years ago | (#14799169)

Parent is yet another lame ass goatse troll.

Re:Can someone please post the code? (1)

Sporkinum (655143) | more than 8 years ago | (#14799047)

buffalo is the code

Re:Can someone please post the code? (1)

Disperz (818430) | more than 8 years ago | (#14799344)

You don't even need to enter the code. Direct link:>

Oblig Profit! (3, Interesting)

rob_squared (821479) | more than 8 years ago | (#14798893)

Excellent idea

1. Make ads for TV
2. Slowly make them more annoying
3. Discover that people are avoiding your ads like the plague
4. Try to subvert to force said people to watch your ads
5. ???
6. Profit!

Re:Oblig Profit! (3, Interesting)

Vellmont (569020) | more than 8 years ago | (#14798951)

5. ???

People buy the product? Not everything is a dot com business model you know. I think the plan is pretty smart. It got some free advertising on Slashdot. Maybe other companies will start hiding things (like details for entering a sweepstakes) in commercials.

Re:Oblig Profit! (2, Funny)

neuroticia (557805) | more than 8 years ago | (#14799031)

Slowing them down not only makes them more annoying, but it also ensures that your message DOES NOT get across. What is advertising? It's a carefully planned message-in-motion at approximately 15-60fps. Having someone step through it frame-by-frame to look for a coupon does *NOT* make them recepients of your message. If they wanted to capture someone's attention they should just throw up the coupon, and freeze there for the whole 15-30 second spot. Static image. Can you imagine? People would be going nuts trying to figure out if their TV was broken. :p

A few things (4, Insightful)

WeatherMatt (909566) | more than 8 years ago | (#14798899)

Number one, they forget that not everyone owns a DVR to play back the commercial in slow-motion to even get the code. Number two, people don't watch commercials for gimmicky promotions. Why do so many people watch the Super Bowl for the ads rather than the game? Because the ads are enjoyable/entertaining in some way. Make them funny, and people will watch. While this doesn't guarantee people buying your product (which is what KFC is after) this does get them watching. I personally don't agree with how KFC is going about this. Why not just let the code be plainly visible rather than viewable only to the segment of the populace that has special equipment?

Re:A few things (3, Interesting)

eln (21727) | more than 8 years ago | (#14798910)

The people who don't have DVRs will just be forced to watch the commercial just like they always have. Sure, they won't get the promotion, but they'll still see a (hopefully effective) commercial. It's not like KFC is just going to show 30 seconds of a blank screen with one or two frames relevant to DVR owners.

This is designed to entice people who ordinarily skip over commercials to actually watch them. TV commercials are all about creating brand awareness. If you don't have a DVR, you become aware of the brand by being forced to sit through their commercials. If you do have a DVR, presumably you need some sort of extra incentive (like a chance at a free sandwich) to watch the commercial.

Re:A few things (1)

WeatherMatt (909566) | more than 8 years ago | (#14799453)

I just don't see the point of making the promotion flash for a few frames and that's it. Why make it DVR exclusive? If the purpose is to make people who don't normally watch commercials watch, they aren't hitting the right target of people. People without DVR's can ignore commercials just as well as people with them do - they can leave the room to get food, go do some random small chore, etc.

Plus, even if you don't actually try to get the code with your TiVo, there are many many ways to get it - like look at this thread for the 6 people that have posted it, ask a friend, etc. etc. If you really want a $.99 sandwich, you can get it in other ways.

I'm not completely against KFC and what they are doing, I just think it's done in the wrong way. What's wrong with just putting the word normally? I also know that another point is to create brand recognition, which they seem to be doing quite nicely (despite all the website problems they've been having with age and whatnot).

Re:A few things (0)

Anonymous Coward | more than 8 years ago | (#14798923)

They didn't "forget" that not everyone owns a DVR. It's not as though this is a DVR-only advertisement. It works just fine without one. The whole point, really, is to get people with a DVR watching the commercial -- the rest of us schlubs can't fast forward through them so we're going to be watching (at least some of us) anyway.

In addition, you're assuming that everybody is like you. There are people who will do exactly what KFC wants them to do. In addition, they're getting more advertising even if people don't look for the code. You're talking about KFC. I'm talking about KFC. Slashdot and CNN are talking about KFC. That's good for them.

Re:A few things (1)

Abm0raz (668337) | more than 8 years ago | (#14799269)

Why do so many people watch the Super Bowl for the ads rather than the game? Because the ads are enjoyable/entertaining in some way. Make them funny, and people will watch.

I've actually started buying Emerald Nuts cause they're commercials are hilarious. Anytime me and my housemates see a new one, we try and guess what the acronym will mean this time. My personal favorite to date is the "Engrossed Manacurists Eventually Relay Advice Like 'Do Not Untie That String'"


Re:A few things (1)

Sparr0 (451780) | more than 8 years ago | (#14799380)

I think you are seeing a very different kind of commercial than airs here... All of the Emerald Nuts commercials I have seen just end with "E_____ N_____s love Emerald Nuts".

Re:A few things (0)

Anonymous Coward | more than 8 years ago | (#14799569)

Granted I've never watched the Superbowl but from what I understand companies create one-time, unique ads that air just during the Superbowl which is exactly what is missing from the rest of TV commercials.

I understand that commercials are to some extent a necessary evil and I can tolerate them because of that. What I absolutely can't tolerate is seeing the same horrible commercial 500 times over the course of a single week.

I'm not sure who came up with the idea of trying to numb people by showing the same commercial non-stop but instead of brand awareness it creates a brand hate with me personally. If some company wastes hours of my life subjecting me to the exact same thing on every commercial break then the absolute last thing I want to do is reward them by buying their products.

Let's analyze this headline! (4, Insightful)

generic-man (33649) | more than 8 years ago | (#14798907)

The headline as of this writing is "Interactive Commercial Utilizes Tivo Features."

The commercial is not "Interactive" because you must watch it repeatedly. You don't interact with the commercial; you interact with the company by doing something indicated subliminably* in the commercial.

The commercial does not "utilize Tivo features" -- the summary actually states that it is meant to prevent users from fast-forwarding through it by implying that intellligent users might find something of value if they analyze it diligently enough. There are commercials which "utilize Tivo features" by employing a "PRESS THUMBS UP TO RECEIVE MORE ADS" button; this is not one of them.

Therefore, this article should be retitled "Commercial."

* Real word

Re:Let's analyze this headline! (0)

Anonymous Coward | more than 8 years ago | (#14799315)

Slow motion and pause are Tivo (and just about every other DVR) features. Therefore, it utilizes Tivo features. No, this article isn't just an ad. It's about a company actually trying to adapt to changing tech and viewership with something a little creative, not just getting more annoying. And if people DO find this feature annoying, well then they can simply not slow down the commercial and hit pause when the codeword comes up. It's one of the few opt-in commercial tactics I have seen. And the point isn't the codeword flashed by, the point is the buzz generated by some new technique. And finally, realize that you are contributing to the buzz by posting on here.

Thumbs up to KFC (3, Insightful)

athakur999 (44340) | more than 8 years ago | (#14798909)

Instead of being lawsuit crazy and trying to get people to watch their commercials by force, they gives incentives for people to watch their commercials voluntarily. Wish more advertisers would take this approach instead of making their ads steadily more annoying and intrusive.

Re:Thumbs up to KFC (1)

jleq (766550) | more than 8 years ago | (#14798930)

I agree with you 100%. I don't mind buying into marketing if it interests me. I'm sure, though, that there will be a flood of posts here to the tune of: "I NEVER LISTEN TO COMMERCIALS! MY CHILDREN AND I LIVE IN THE DARK, AND IF IT IS ADVERTISED, FUCK IT."

I'm glad to see that KFC's marketing firm is taking a positive approach to the DVR situation as opposed to the usual bully approach.

Re:Thumbs up to KFC (1)

Martz (861209) | more than 8 years ago | (#14799533)

Sorry, but why would you *ever* want to buy into marketing if it interests you? Advertisements are aimed at markets/demographics to have the maximum effect. A generalised advert isn't going to get the same response if it tries to appeal to everyone. You are justifying being marketed too, because you are properly targeted and it works..?

I think one of the biggest disgraces in advertising is how fast food establishments such as KFC and Mc Donalds aim their adverts specifically at childen, on certain TV channels at certain times of the day.

Protecting yourself and your children from marketing is a good thing, and children especially are exceptionally vunerable to influence from people around them, their parents, teachers, other kids and other inputs in their environment such as TV. They are not kept in the dark, they shouldn't gain all of their worldly knowledge from paid-for-advertisements, and if anything they will benefit from being able to make rational and logical thoughts about products put infront of them - rather than depending on the blind faith of marketing people.

To boost my karma, here is the obligatory Bill Hicks quote on marketing:

By the way, if anyone here is in marketing or advertising...kill yourself. Thank you. Just planting seeds, planting seeds is all I'm doing. No joke here, really. Seriously, kill yourself, you have no rationalisation for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now. Now, back to the show. Seriously, I know the marketing people: 'There's gonna be a joke comin' up.' There's no fuckin' joke. Suck a tail pipe, hang yourself... borrow a pistol from an NRA buddy, do something...rid the world of your evil fuckin' presence.
Bill Hicks

That's nice... (1)

IANAAC (692242) | more than 8 years ago | (#14799029)

I'll still pass. KFC is a multinational company. We all know them.

Personally, I'd love to see more local companies doing something like this. At the multinational level, it's not needed.

Re:Thumbs up to KFC (0)

Anonymous Coward | more than 8 years ago | (#14799262)

True, because it keeps the advertisers happy in their delusion they have 'fixed' the ad skipping problem, the ad agencies still get their money and Tivo users can continue to skip the ads - everyone's happy.

Is this really a bad idea? (1)

lokedhs (672255) | more than 8 years ago | (#14798917)

Not many comments yet, but most seem to be very negative of the idea.

I wonder why. In fact, I think this is a great idea. It gives the consumer a chioce. Either he won't care one bit about this "interactive" commercial and keep fast-forwarding through them or he can get involved and watch the commercial thoroughly, adding value for himself as well as the supplier of the ad.

This is the way a free market is supposed to work. If the consumer doesn't want to watch the commercials, add some value to them. No one is still not forcing you to watch the commercial.

I definitiely prefer this to some other sceme where the cable companies block the fast-forward button during the commericals like they do on DVD's.

Eh... (1)

jargoone (166102) | more than 8 years ago | (#14798921)

Eh, it ain't that special. It's on the web, too. Go here: [] . Enter "buffalo" in the text box. You'll get a coupon for a free one, in case you might actually eat it.

Remember, Pamela Anderson is watching...

Re:Eh...22 isnt old enough! (1)

geekylinuxkid (831805) | more than 8 years ago | (#14799137)

hmm. i filled out their site with my birthdate, or something similar, and according to them, being 22 is too young. i get this [] . It seems grammar is also a problem with KFC webmasters, in additon to basic math.

That'll be the day... (1)

shrapnull (780217) | more than 8 years ago | (#14798922)

Unless you unlock the "secret message" by hitting "SKIP", I'll never know the difference.

Re:That'll be the day... (1)

shrapnull (780217) | more than 8 years ago | (#14798955)

Upon further reviewing my statement a sad realization occured to me. If they can't force people to watch the commercials with lame advertising contests, the only course of action will be to set 'product placement' at a premium. Imagine just before you find out 'who the killer is', the characters kick back and enjoy a refreshing bucket of KFC right in front of the cameras.

Re:That'll be the day... (1)

phaggood (690955) | more than 8 years ago | (#14799321)

enjoy a refreshing bucket of KFC

Refreshing? Are the show's actors making an Original or Extra-Crispy smoothie out of the Colonel's wares?

Re:That'll be the day... (1)

shawb (16347) | more than 8 years ago | (#14799323)

I'll just tell you so you don't have to watch the end: it was the colonel, in the study, with a secret blend of herbs and spices.

gread idea (1)

ThinkOfaNumber (836424) | more than 8 years ago | (#14798929)

What a fantastic idea! It's good to see someone can think of new idea's (although the Simpsons et al have been doing the same thing for years, but it's not [usually] advertising...) instead of the usual advertisement tripe.

I hate ads. I listen to radio stations that don't play ads, I mute the tv / change channel during the ads, I'll do anything to avoid them. If TV doesn't make you a zombie already, the ads do. Have you watched people watching ads? They just sit there with mouths open, staring.

When I first subscribed to AUSTAR (Australian Pay TV over cable), they could fit 3 simpsons episodes in an hour, with the only ads being the station's "watch Austar" (uh, ok!). Now, there are more ads than free to air TV. Isn't this the reason I pay for it?

We should be putting the same effort in getting rid of ads that we do to getting rid of spam, we're just numb to ads as a part of life...

I know I've contradicted myself in calling it a good idea and simultaneously hating ads, but oh well...

Re:gread idea (1)

Spacejock (727523) | more than 8 years ago | (#14798996)

I voted with my wallet a couple of years ago and cancelled Foxtel. Station promos, fair enough (and only between progs) but advertising? What exactly was I paying for? More content, yes, but also many more ads. Worse, they're very generic ads because it's one station for the whole country.

The day I can pick hold of a remote and say 'I'm not interested in a new car, new home, feminine hygiene products, alcoholic beverages, non-alcoholic beverages, fast food, women's clothes, men's clothes, new watches, perfume, chocolate bars, after shave, etc, etc.' and have those ads suppressed, so much the better. In fact, give me opt in so I can pick out the ads which might conceivably be of interest to me - which is none.

Thing is, I like to research products and make up my own mind. The only impulse buys I ever make are things marked down to silly prices which I happen to see when I'm out and about (e.g. a PCI parallel card reduced to $5 or something, or three DVDs I actually wouldn't mind watching for $8.99.) In other words, true bargains and not SPECIAL OFFERS HURRY HURRY BUY NOW! Let someone else pay full retail - I like a clearance bargain and they never advertise those ;-)

I have extracted the hidden message... (0, Troll)

dcapel (913969) | more than 8 years ago | (#14798932)

Here []

Troll? (1)

donscarletti (569232) | more than 8 years ago | (#14799229)

Come on, that ad is funny and almost relivent. Someone mod parent underrated so he can at least be where he started!

Brilliant (1)

patrickclay (898576) | more than 8 years ago | (#14798934)

Will the advertisements have an effect on Tivo users? Who cares. I think the fact that KFC is trying an idea like this is getting a lot of great publicity. I mean... KFC on Slashdot? I think it's brilliant. Well done, Colonel! (1)

Bob Cat - NYMPHS (313647) | more than 8 years ago | (#14798935)

There, I saved you having to type BUFFALO at []

Re: (1)

SilentOneNCW (943611) | more than 8 years ago | (#14798973)

Browser Recommendations: Netscape Navigator 6.0+ and/or Microsoft Internet Explorer 5.0+ are recommended to enter this portion of the site.

Sorry, approximately 90% of /. cannot access this site. Please try again when they support Firefox, or Opera, or like, Konkerer.

Re: (0)

Anonymous Coward | more than 8 years ago | (#14799041)

How exactly is that MY fault?

Re: (0)

Anonymous Coward | more than 8 years ago | (#14799062)

It say RECOMMENDED, idiot! As long as cookies are turned on, no problem.

Re: (0)

Anonymous Coward | more than 8 years ago | (#14799377)

Most of Slashdot uses MSIE.

Re: (1)

Ark42 (522144) | more than 8 years ago | (#14799096)

Why do I just end up at [] no matter what I enter there, even if I delete all my cookies? Will somebody post a link to the actual coupon, because who knows how many other garbage questions they want us to fill out so they can spam us probably.

Re: (1)

MacDork (560499) | more than 8 years ago | (#14799104)

Yeah, ok, I went ahead and downloaded flash 8 anyway. Wanted to see how cleverly placed the hint happened to be... Anyway, now that I've entered Buffalo into the password field, I'm presented with check age. I enter the age in Omniweb with cookies and js on. Apparently, I'm to frickin' young, so I try Safari... Again, I'm under the age of 18 even though I was born in the 70's. Wow, great frickin' move KFC. I first have to download Flash 8 to watch, then enable cookies and js, then enter my age just to find out your website sucks and I don't get a free snacker coupon because I use a Mac. Great, thanks. Rounded out a perfect day there.

One Problem... (1)

SilentOneNCW (943611) | more than 8 years ago | (#14798954)

"This is taking the exact opposition approach -- rewarding viewers for taking the time to engage and be interactive with television," said Tom O'Keefe, an executive at Foote Cone & Belding, the advertising agency that created the spot for KFC Corp.

Yet another way in which televisions and all that profit from them are trying *desperately* to become the new interactive medium: GET REAL! People will not go to the trouble of recording a commerical in order to get a single coupon for something that costs $0.99 anyway. If it was a plasma tv, a laptop, something of *value* then people will jump through hoops to get it. Look at [] , people will do all manner of things, even using their valuable sig space on /. but there is a major difference: These things (iPod, Laptop, PS3, etc) are actually worth the effort. If we wanted to play 'fun' games to gain miniscule rewards, we would already be playing an Xbox or PS2. You can get as many marketing guys from your company to say how great and revolutionary and wonderful and effective this is/will be, but it doesn't change the fact of the matter. This simply won't work.

Dish Network is already doing this (1)

keith134 (935880) | more than 8 years ago | (#14798982)

Dish Network has been putting hotlinks in some ads for awhile now. You watch the commercial, and a button pops up in the corner that says "press enter for more info" or something along those lines, and it takes you to an interactive page.

Nice try, referral spam. (1)

tmbg37 (694325) | more than 8 years ago | (#14799081)

Yes, people will do all manner of things, including tricking people to click on their referral links through subtle placement in their posts.

And the trick is... (1)

Spy der Mann (805235) | more than 8 years ago | (#14798981)

those who skip the commercials, get as punishment, an interactive listing of KFC's secret recipe! (eew)

Ok (1)

jrsp (513795) | more than 8 years ago | (#14799004)

Make me WANT to watch your commercials and I might and I won't be pissed off doing so. Just don't MAKE me watch your commercials. Subtle difference, no?

Re:Ok (1)

Gibberx (631490) | more than 8 years ago | (#14799138)

Hard to tell which one of these your implying KFC does, but I would say this falls under "make me WANT to watch your commercials"... you can still skip them. Sorry if I misinterpreted. Damn text medium.

The prize is a 99-cent chicken sandwich. (3, Insightful)

Animats (122034) | more than 8 years ago | (#14799005)

"The prize is a coupon for KFC's new, sauce-drenched $0.99 Buffalo Snacker chicken sandwich."

Big thrill.

KFC is scary. The smallest dinner they sell is a reasonably-sized meal. Most of the meals they sell are far, far bigger. And I see "wide loads" in there buying entire buckets for themselves.

Re:The prize is a 99-cent chicken sandwich. (1)

t0rkm3 (666910) | more than 8 years ago | (#14799135)

Get a grip!

I like KFC, especially after a 4hr workout throwing hammers and weights.

I just had my BF% measured using water displacement at 12% at a bodyweight if 252lbs.

Don't bitch even if you eat like one.

Re:The prize is a 99-cent chicken sandwich. (0)

Anonymous Coward | more than 8 years ago | (#14799472)

Thor, is that you?

Re:The prize is a 99-cent chicken sandwich. (0)

Anonymous Coward | more than 8 years ago | (#14799570)

I like KFC, especially after a 4hr workout throwing hammers and weights.

Christ, what a life. I sympathize.

New business idea! (1)

MobileTatsu-NJG (946591) | more than 8 years ago | (#14799009)

I'm going to catch these ads, retrieve the codes, and publish them to a web page that also serves up Google ads. They can get the codes without having to sift through the TiVo bs, and I'll get paid for the eyeballs. Thanks KFC!

Ugh, the filth of advertising... (1)

TheNoxx (412624) | more than 8 years ago | (#14799033)

Speaking just for myself here, I can't wait until media is completely consumer driven (such as on iTunes), and people can just drop a few bucks or subscribe to their favorite shows only. I swear, the more I have to deal with shows being monitored and censored by the advertising dollars backing it and the more I have to deal with poorly made products because of all the money thrown away on ads... just makes me sick.

I don't need some executive in an office trying to tell me what I want to watch and his cronies telling me what I want to buy. Actually, this would be a great chance for the creators of Arrested Developement to keep their show on the air; offer it over iTunes as a subscription, or some other service. Fuck Fox and News Corps and their ad firm henchmen.

Commercials reason for being (0)

Anonymous Coward | more than 8 years ago | (#14799040) not just to sell stuff. Commercials give the impression that the shows are only about entertainment, while the shows real purpose is advertising state social engineering goals; psychological training, etc. If commercials go away it makes the propaganda within television programming stand out.

I'm all over this!! (1)

brian0918 (638904) | more than 8 years ago | (#14799042)

I'm buying a DVR system tomorrow to take part in this exciting offer! I've heard that some have had difficulty hooking up their DVR systems, but it looks pretty simple to me. You just need the proper cables to connect to the... TV... oh crap... I NEED TO GET A TV!

Re:I'm all over this!! (1)

l3prador (700532) | more than 8 years ago | (#14799057)

Not really, just get a tuner card + MythTV...

More content (1)

Bombula (670389) | more than 8 years ago | (#14799051)

TV needs to take some lessons from advertising in other media. Now that TV no longer has a captive audience, there needs to be more innovative and entertaining content in their commercials. Think Burma Shave. If content spanned several ads with an evlolving storyline or some sequence of material, then people might actually be interested in following along. The idea of embedded puzzles isn't bad, but it doesn't have broad appeal - there will just be a small contingent of people interesting in cracking it, as we saw with BMW films a few years back.

A better (as in more effective) approach would be to develop some characters and tell some funny little stories that actually have people compelled to see the next 'chapter' in the series. Infuriatingly catchy musical ditties are always a plus.

And the message... (0)

Anonymous Coward | more than 8 years ago | (#14799055)

The message is, of course, "Remember to drink your Ovaltine."

How is this news? (1)

jbolden (176878) | more than 8 years ago | (#14799073)

I have a Tivo and I've gotten the "hit thumbs up for more info" type commercials for about a year now. Its actually pretty useful if you like a car you hit one button on your remote and you get a brochure. If you like a movie you can see an extended trailer....

But how is this news?

Misleading title (1)

Anonymous Writer (746272) | more than 8 years ago | (#14799260)

I have a Tivo and I've gotten the "hit thumbs up for more info" type commercials for about a year now

This isn't even that kind of interactive ad. FTA...
the chain unveiled a new TV ad Thursday that allows viewers to crack a hidden message if they play the spot back slowly on a digital video recorder or VCR

It's a stupid gimmick where they flash something on the screen really quickly, and people have to play it back slowly to see it. "Interactive Commercial Utilizes Tivo Features" sounds like marketing spin to mislead people into thinking the ad works like the ads you've mentioned, or like DVD menus that allow you to navigate through video clips.

No digg. :P

Re:Misleading title (1)

Plunky (929104) | more than 8 years ago | (#14799474)

It's a stupid gimmick where they flash something on the screen really quickly

is subliminal advertising legal in the USA?

Interactive? (1)

Alien Being (18488) | more than 8 years ago | (#14799078)

Find the fried rat hiding in the chicken.

Just wait... (1)

davidphogan74 (623610) | more than 8 years ago | (#14799083)

Soon TV networks will just start putting tickers over shows, to make sure you have to be present for the ads. Unless you Just Don't Look.

whatever... (1)

esmrg (869061) | more than 8 years ago | (#14799085)

...happened to replayTV? oh wait... that name wasn't catchy enough for the target market.

Thank You! (1)

Y-Crate (540566) | more than 8 years ago | (#14799094)

Hats off to KFC and Yum Brands, this is a welcome alternative to the incredibly annoying trend of obvious product placement in film and television. Hopefully they will choose to pursue this on its own, as opposed to in conjunction with whatever placement strategy they may have.

I don't mind when a character happens to pull a name-brand can of soda out of their fridge, or requests a specific kind of drink at a bar, etc. It prevents the awkward scenes in you see in 80s sitcoms where you always see someone drinking a pink can marked "Soda" or the classic situation when a character enters a bar and orders a "Beer". However, product placement has crossed the line into the writing space, where plots are engineered around products and it is always painfully obvious when this occurs, yet it keeps happening because companies feel their traditional means of advertising are drying up.

Re:Thank You! (1)

jawtheshark (198669) | more than 8 years ago | (#14799507)

the classic situation when a character enters a bar and orders a "Beer"

Uhm, in my country, that's pretty much how you order a beer...

Too Young? (1)

ahecht (567934) | more than 8 years ago | (#14799105)

When I enter the code on the site, it asks for my birthday. I enter it (I was born in 1984) and it gives me an error saying that I am too young and that I have to be over 18 to participate.

Last time I checked, 2006-1984=22.

Y2.1K (1)

jfengel (409917) | more than 8 years ago | (#14799170)

Ah, the old Y2.1K problem. They've gone back to 2 digits years, and anything after '06 is treated as 2106. They figure you're -178 years old.

That's funny, the free calculator... (1)

Hamster Lover (558288) | more than 8 years ago | (#14799350)

I received from NAMBLA gives me the same answer!

Re:Too Young? (1)

capecodcarl (955749) | more than 8 years ago | (#14799566)

Hmmm, it doesn't seem to like Mozilla at all. IE works fine to get past that point. No thanks, I'm not that interested in receiving your snail mail spam to lower myself to using IE on Winblows to get a free 99 cent sandwich. Hopefully no one is giving them legitimate information other than the address to get the coupon.

Spend the efforts makng good commercials instead (1)

SoCalDissident (953017) | more than 8 years ago | (#14799127)

You know, when someone makes a decent/funny/unique commerical, I find myself watching. Half the time, I see them on the internet before I see them on tv (take the VW unpimp my ride commercials), and if they're any good, I find myself actually saving them on the Tivo to show my friends....

Time expansion (1)

SEWilco (27983) | more than 8 years ago | (#14799149)

Great, just what I need. I just want to timeshift my viewing, and they want to expand the time it takes to watch the show.

I don't mind ads.. (1)

Da VinMan (7669) | more than 8 years ago | (#14799175)

..the first time I see them. I might not mind watching them twice, even with a TiVo. But, I can not and WILL NOT sit there and be forced to watch time after time after time just to watch my programs of choice. Whatever KFC does, whatever any company does, if they annoy me I will not watch it.

TiVo actually made TV good again for me. Previous to our purchase I had actually given up almost all TV. With TiVo, I regularly follow about 8 different series (which all have different seasons so it's not as much as it sounds like) along with the oddball documentary, etc.

Advertisers listen: Stop being annoying! Stop wasting my time! I will not devote 33% of my viewing time to you. Ever.

The problem isn't TIVO... (1)

keyrat rafa (856668) | more than 8 years ago | (#14799191)

I don't think I'd even go from 10x fast forward to 5x fast forward for anything KFC would be offering.

Scratch and sniff (2, Insightful)

Dracos (107777) | more than 8 years ago | (#14799204)

This is pretty much the equivalent to scratch and sniff perfume/cologne ads in magazines. The method here doesn't match the product as well, so I can't imagine this would be as effective.

People skip ads because they (maybe only subconsciously) realize that they don't care about the ads, because the ads are not content. TV advertising doesn't work on a conscious level anymore. People have learned to use them as an excuse for other things (make popcorn, check laundry), or to simply automatically tune them out, much like studies have shown that people ignore 468 x 60 images on the web.

A TiVo that can automatically skip ads based on a program's break time schedule is equivalent to AdBlock [] ; the difference is that in one, you know when the ads are coming, and in the other you know where they are coming from.

TV is also in a rough spot because:

  1. There hasn't been shit on TV in at least 20 years, probably longer
  2. 500 channels just means I have to spend more time looking at the program schedule to find the diamond in the rough
  3. The same companies own the networks and the movie studios; the hydras have all chosen which of their heads to cannibalize
  4. Games, Internet, and other activities (except reading, but that's another topic) take away from TV viewership

In a nutshell, TV is doomed in a similar way to radio. The inevitable disaster of the switch to digital TV may just be the killing blow.

And I say good riddance, until I can get a la carte programming.

The secret password is ... (1)

neomage86 (690331) | more than 8 years ago | (#14799231)

"Buffalo" Just go to this site: [] and enter the code buffalo to get a free sandwich (they'll mail the coupon to you after you sell them your soul)

34 to young? (1)

AgNO3 (878843) | more than 8 years ago | (#14799281)

Alright 34 is to young to participate in there campaign cool. I have not been to young to since I was like 9.

Unfortunately for them... (2, Informative)

krunk4ever (856261) | more than 8 years ago | (#14799282)

there is this thing called the Internet and on this Internet, there these things called Forums and some of these forums are tailored for bargain hunters. From =40&threadid=1810259&enterthread=y [] :

KFC is giving away coupons for a free Buffalo stacker standwich.

Go to and enter code Buffalo

Hey it's worth a shot for a free sandwich

Ads vs. content - just a thought (1)

jintxo (698154) | more than 8 years ago | (#14799444)

Wel, DVR's are sometimes used to segregate ads from content so then you can watch what you want.

Just imagine when ads and content are the same thing, and when you buy, say a DVD, what you're really buying is the ads buried within.


Re:Ads vs. content - just a thought (1)

whathappenedtomonday (581634) | more than 8 years ago | (#14799506)

you mean like product placement [] ?! not exactly a new concept...

Re:Ads vs. content - just a thought (1)

jintxo (698154) | more than 8 years ago | (#14799515)

yes, I was thinking something like product placement becoming the norm, and us not even realizing

Not watching adverts? That is stealing (2, Interesting)

wetelectric (956671) | more than 8 years ago | (#14799461)

Well eventually, especially for you guys in the USA, it will be illegal to watch a program then leave the room / change the channel (circumvent) during the adverts. I mean, not watching the adverts of the program you just watched? That is stealing!

KFC hates open source! (0)

Anonymous Coward | more than 8 years ago | (#14799477)

When entering the buffalo code, try it in IE - surprisingly the dob it disliked in firefox, magically works in IE!!!! Great....

Corporate hegemony (1)

packetmill (955023) | more than 8 years ago | (#14799537)

The aim is to combat the use of DVR devices..

They're making it sound like DEA cracking down on narcotics. I'm sure MS is proud.

what commercials? (1)

TimFenn (924261) | more than 8 years ago | (#14799602)

Sorry, I wasn't paying attention. MythTV [] flagged the commercials and spliced them out of my recording. Oh, I'm also lathered in illegitimately acquired free Buffalo Snackers as I type this. Arrest me now!
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