conJunk writes "The BBC is running an article about the start of .eu TLD sales. From the article: 'The .eu domain was launched in December and opens to the public in four weeks. Trademark holders have had a 'sunrise period' since December to register their own trademarks... and all EU institutions will begin using the .eu domain in their web addresses from April next year.' Winners and Losers? Volkswagen scooped Ralph-Lauren for polo.eu by three and a half minutes." Update: 03/10 15:32 GMT by Z : Volvo != Volkswagen.