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It's Official Dell Acquired Alienware

samzenpus posted more than 8 years ago | from the you're-going-to-love-the-new-alien-kid dept.

361

robyn217 writes "Dell just confirmed today that it had acquired boutique PC vendor Alienware. Alienware's Nelson Gonzalez said that his company will continue on with its own brand, design, sales and marketing, and support, though, so Alienware isn't going anywhere just yet. Gonzalez also said that Alienware PCs would not carry a Dell logo, and that he would report directly to Jim Schneider, Dell's chief financial officer. "I think that you'll find it very hard to find the Dell name on the [Alienware] web site," he said." The rumor is now fact.

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The Alienware slogan... (5, Funny)

WilliamSChips (793741) | more than 8 years ago | (#14977460)

"Nobody builds their own Ferrari." I wouldn't really trust Honda to build my Ferrari...

They obviously aren't aware of Acer... (1, Informative)

Aardpig (622459) | more than 8 years ago | (#14977483)

...who build their own notebooks and brand them with the Ferrari logo.

Re:They obviously aren't aware of Acer... (0)

TheViffer (128272) | more than 8 years ago | (#14977544)

And let's not forget that you can back up that laptop to your LaCie 100gig HD designed by Porche.

Re:They obviously aren't aware of Acer... (1)

Captain Chaos (13688) | more than 8 years ago | (#14977802)

To preserve the pictures you took with your Olympus Ferrari digital camera?

Re:They obviously aren't aware of Acer... (2, Insightful)

Afrosheen (42464) | more than 8 years ago | (#14977831)

Not Porche, Porsche..and not even them. There's a spinoff called FA Porsche Design Group GmbH. They've designed everything from the LaCie hard drive to hair dryers to the only-in-Japan Subaru Legend B4 (link here: http://www.supercars.net/cars/1770.html [supercars.net] , and that's the production model, the prototype looked better).

  Yes, a *very* different company than the legend that brought us the 911.

The Alienware slogan... (4, Funny)

rob_squared (821479) | more than 8 years ago | (#14977493)

Dude you're getting an alien?

Re:The Alienware slogan... (0)

clevershark (130296) | more than 8 years ago | (#14977506)

Honda? Surely you meant Hyundai?

Re:The Alienware slogan... (1)

WilliamSChips (793741) | more than 8 years ago | (#14977561)

Honda was the first plastic car maker that I could think of.(Hint: Plastic cars == cheap and not durable) But Hyundai would probably be better.

Re:The Alienware slogan... (1)

mph (7675) | more than 8 years ago | (#14977616)

Honda was the first plastic car maker that I could think of.(Hint: Plastic cars == cheap and not durable)
Yeah, those Hondas have a reputation for non-durability. Got that right.

Do you live in Detroit, by chance, or have you just been in a cocoon for 25 years?

Re:The Alienware slogan... (2, Insightful)

Planesdragon (210349) | more than 8 years ago | (#14977672)

Y'know, "durable" isn't a word one applies to anything top-of-the-line. It's almost not even a design consideration.

A durable car can be driven after a serious accident. A durable car puts up with no maintenance for 20,000 miles. A durable car can be fixed by someone with less than $500 worth of tools.

In the same way -- a durable computer keeps chugging along with four cubic inches of dust inside the case. A durable computer is still usable with a blown capacitaotor and a failing hard drive. A durable computer can be kicked and given to a two-year old and still used.

"Durable" isn't Alienware's value-argument, and it isn't Ferarri's, either. (Although, really, it's a laughable comparison. Alienware doesn't build Ferarri's; they build pre-pimped rice burners.)

Re:The Alienware slogan... (1)

Foerstner (931398) | more than 8 years ago | (#14977799)

Hondas are no more "plastic" than any other car these days. You'll find plastic bumper covers and door handles on any Buick, Ford, Toyota, Jeep or Nissan.

GM, during the '90s, was the leader in plastic cars, with plastic side panels on the Saturn and the TransSport/Lumina minivans. (Both of which certainly were "cheap and not durable.")

But Honda?

Re:The Alienware slogan... (1)

Kyojin (672334) | more than 8 years ago | (#14977514)

Perhaps not Honda, but I would trust Fiat.

Re:The Alienware slogan... (0)

Anonymous Coward | more than 8 years ago | (#14977731)

Fiat? You're kidding, right?

You guys really need to check out the "What Car?" survey in the UK, which forms a list of the most reliable car brands over there, based on claims for repair.

http://www.jonfry.com/2005/08/what-car-reveals-uks -most-reliable.html [jonfry.com]

As it happens, Honda is number 1 on this list. Even Hyundai is now 6th on the list, as the Korean car maker has lifted it's games over the years.

Many so-called prestige brands are a lot less reliable than people think. Only Mercedes Benz scrapes into the top 10, in 10th spot.

At the very bottom of the list, are Audi, Saab and Land Rover. Strange. Perhaps unbelievable. But that's what their data says.

Re:The Alienware slogan... (1, Informative)

Anonymous Coward | more than 8 years ago | (#14977786)

Fiat actually does own Ferrari.

Re:The Alienware slogan... (1)

Alex P Keaton in da (882660) | more than 8 years ago | (#14977797)

Um- I think the point isn't about reliability- Hondas are reliable- Ferraris, especially V12s, are notoriously unreliable.
The point is, Honda makes plain Jane, reliable cars. (Painting them neon green and putting a giant wing on a front wheel drive car doesn't make them non-vanilla)
The point is, that like Ferrari, Alienware is a unique, cultish thing. Dell and Honda make reliable products w/out much flash.
Would you trust Chrysler or VW to make your Lamborghini? How about Ford to make your Aston, or VW to make your Bugatti?

Re:The Alienware slogan... (0)

Anonymous Coward | more than 8 years ago | (#14977834)

Actually, Volkswagen does make Lamborghinis. They own the company.

Re:The Alienware slogan... (1)

sholden (12227) | more than 8 years ago | (#14977877)

I hate to be break the news to you, but the FIAT Group owns the Ferrari. This has been the case since 1969...

Re:The Alienware slogan... (1)

CSMastermind (847625) | more than 8 years ago | (#14977576)

No but I would trust Ford to give Ferrari money to make more cars........or perhaphs the question should be would you trust Dell to make your Ferrari?

Re:The Alienware slogan... (5, Informative)

Cornflake917 (515940) | more than 8 years ago | (#14977581)

I wouldn't really trust Honda to build my Ferrari...

Did you RTFA? The analogy is more like Honda buying the Ferrari company and allowing them to continue building the same cars.

Re:The Alienware slogan... (1)

Anonymous Coward | more than 8 years ago | (#14977664)

I work at alienware (note to self: post anonymously). Nelson Gonzalez (CEO) has insisted that nothing will change, but I'm not entirely convinced. We have an entirely different market than anything Dell does, so hopefully they'll merge sales/support/etc and leave the rest of us alone. I'm afraid we'll be forced to introduce more low-end models and use whatever inferior parts Dell managed to get on discount this week.

Re:The Alienware slogan... (1)

AnonymousPrick (956548) | more than 8 years ago | (#14977675)

The analogy is more like Honda buying the Ferrari company and allowing them to continue building the same cars.

It won't work that way for long. Dell, in his ever long quest to cut costs and increase profits, will be looking at Aleinware and ways to implemnt his strategy. GM tried the same thing with Saturn and eventually they had to move the car to the standard platform and ruin a good car in the process. Pre 1994, the Saturns were great. I just see Dell doing the same thing to AW - I REALLY hope I'm wrong!!!!

Re:The Alienware slogan... (3, Informative)

Alex P Keaton in da (882660) | more than 8 years ago | (#14977807)

Actually, Saturn was started by GM, it wasn't acquired. For those of us who have gone through mergers and aquisitions of our companies, there is a difference.

Re:The Alienware slogan... (1)

NutscrapeSucks (446616) | more than 8 years ago | (#14977847)

Except Alienware is already on the "standard platform" -- anyone can buy the AMD/Intel/NV/ATI parts. Rather than Old Saturn, AW is more along the lines of a custom car tuner or conversion van company that buys bodies from GM.

Re:The Alienware slogan... (0)

Anonymous Coward | more than 8 years ago | (#14977585)

Nobody builds their own Ferrari.

I'm Enzo Ferrari, you inconsiderate dolt!

Re:The Alienware slogan... (1)

ScaryMonkey (886119) | more than 8 years ago | (#14977599)

Would you trust Ford to make your Jaguar? Guess what, they do. Almost all the luxury car makers these days are owned by one of the larger, mass-market corporations. As long as the parent company isn't interfering with design (which they probably won't, since that's usually the basis for their purchase of the specialty maker) this kind of news is really only interesting to financiers.

Re:The Alienware slogan... (2, Interesting)

Fujisawa Sensei (207127) | more than 8 years ago | (#14977742)

And Jags sucks now.

I saw X-Type a few days ago the rear end reminded me of a Ford Contour. Then there was the XK8 from around 2001-2002 where the dash and steering wheel looked like it came out of a Tarus, except they were nice wood.

Re:The Alienware slogan... (1)

jcr (53032) | more than 8 years ago | (#14977758)

Jags sucks now.

They got somewhat more reliable, though.

-jcr

Re:The Alienware slogan... (1)

Sqwubbsy (723014) | more than 8 years ago | (#14977793)

Few folks remember the electrical problems Jags had before the Ford acquisition. We had a family friend with one who carried a fire extinguisher 'just in case'.

Re:The Alienware slogan... (1)

flappinbooger (574405) | more than 8 years ago | (#14977634)

"I wouldn't really trust Honda to build my Ferrari..."

I'm sure Honda would build a very efficient, reliable and long lasting Ferrari that gets real good gas mileage...

Re:The Alienware slogan... (2, Insightful)

vux984 (928602) | more than 8 years ago | (#14977703)

a very efficient, reliable and long lasting Ferrari that gets real good gas mileage...

*THAT* would not be a Ferrari.

Re: People DO build their own Ferrari's - kit cars (0)

Anonymous Coward | more than 8 years ago | (#14977646)

People do build their own ferraris - thats what kit cars [kitcar.ca] are!

Re:The Alienware slogan... (5, Funny)

jazman_777 (44742) | more than 8 years ago | (#14977695)

Slashdot. News for Nerds. Stuff that Matters. Failed Car Analogies.

Re:The Alienware slogan... (1)

RickPartin (892479) | more than 8 years ago | (#14977756)

Oh my dear god are you ever right. Not one Slashdot post goes by without someone making some stupid car analogy. Isn't there something else we can use? Anything?

Re:The Alienware slogan... (1)

manual_overide (134872) | more than 8 years ago | (#14977887)

fine. what about road bikes? Dell = Trek Alienware = Colagno

Re:The Alienware slogan... (1)

WilliamSChips (793741) | more than 8 years ago | (#14977848)

Yes, I saw the perfect opportunity for a failed car analogy. So I jumped at it. Thank you, Alienware, for making it so easy.

Re:The Alienware slogan... (1)

benow (671946) | more than 8 years ago | (#14977782)

ariel atom [arielmotor.co.uk] , Honda vtec engine, faster than an Enzo and $60k. More bugs in teeth, however.

Re:The Alienware slogan... (1)

SteeldrivingJon (842919) | more than 8 years ago | (#14977801)


Volkswagen owns Lamborghini.

Ford owns Aston Martin.

Etc.

AMD? (5, Insightful)

Aardpig (622459) | more than 8 years ago | (#14977462)

I wonder whether Alienware machines will continue to use AMD chips, or whether pressure on Dell from Intel will lead to their gradual phasing out. If the latter, then I can't see Alienware hanging on to the bleeding-edge gaming market...

Re:AMD? (1)

riceboy50 (631755) | more than 8 years ago | (#14977484)

Assuming AMD keeps the edge in multimedia?

Re:AMD? (5, Insightful)

knapper_tech (813569) | more than 8 years ago | (#14977630)

In other news, Alienware has aquired Dell's entire server devision and will ship four-way and two-way opteron systems within a few weeks.

I don't think Dell would go so far out of their way to diversify their offerings just so they could throw it all away. If Dell wanted to sell Intel only, they had everything they needed already, and there would have been no point in the aquisition.

Intel is going to 0wn AMD this year though (-1)

Anonymous Coward | more than 8 years ago | (#14977725)

Haven't you seen the benchmarks? The Intel Core chips coming out later this year easily beat the Athlon64 FX-60. Anandtech even overclocked an FX60 to 2.8Ghz, and the middle-end version of the Intel Conroe chip easily beat it at everything. Dell and Apple have absolutely nothing to worry about in going with Intel...

Dell's "way out" - sell AMD in Alienware (2, Interesting)

poopie (35416) | more than 8 years ago | (#14977764)

Now, Dell can have a niche brand that uses AMD processors for anyone who demands them, while Dell can continue to sell Intel-only systems and keep Intel happy.

Oh, and Dell... I don't believe that selling bare AMD processors on your website that cannot be put in any motherboards you sell is a convincing way to prove that you're not an exclusively Intel shop.

That explains the $10,000 PC (2, Funny)

Anonymous Coward | more than 8 years ago | (#14977463)

Err, I mean $9930 PC [reghardware.co.uk] .

What I want to know is.. (1)

AWhiteFlame (928642) | more than 8 years ago | (#14977469)

UK Alienware PCs: Firefox?

We've been bought, but nothing's changed! (0)

Anonymous Coward | more than 8 years ago | (#14977474)

And they won't even mention eachother on their web pages?

Ok then, Nokia just bought Xerox using the same strategy, prove me wrong.

Re:We've been bought, but nothing's changed! (0)

Anonymous Coward | more than 8 years ago | (#14977538)

Um... Alienware does mention Dell on their frontpage.

Maybe they've learned a lesson (4, Interesting)

MikeRT (947531) | more than 8 years ago | (#14977481)

Look at the Dell DJ. It hasn't gotten anywhere at all because Dell is just not a brand that normal people associate with cool gadgets and computers. Well that and Apple has the holy trinity of music distribution, but anyway...

Dell stands to reap a lot of benefits by letting Alienware be Alienware. It sends money their way and is a brand that helps them fight Apple. Switching them to Dell would dull the appeal of the product line if for no other reason than Dell is seen as the functional, not fast and gamer machine, makers.

Re:Maybe they've learned a lesson (2, Insightful)

Lead Butthead (321013) | more than 8 years ago | (#14977500)

Alienware could leverage DELL's volume to squeez vendors.

Re:Maybe they've learned a lesson (0)

Anonymous Coward | more than 8 years ago | (#14977737)

You don't understand how brands work. When a cheap brand buys a well known brand all that happens is the well known brand becomes tarnished. Those of us with 5 figure disposable income are not interested in Daimler anymore, we are no longer interested in Alienware (well, I never was, being able to assemble my own machines. What can I say we all slum somewhat)

It's Official Dell Acquired Alienware (4, Funny)

willith (218835) | more than 8 years ago | (#14977490)

Perhaps while Dell is at it, they can acquire a colon?

Re:It's Official Dell Acquired Alienware (0)

Anonymous Coward | more than 8 years ago | (#14977689)

they sell keyboards, they have many :'s!

yeah..no change. right. (5, Insightful)

geekoid (135745) | more than 8 years ago | (#14977491)

Oh, you communicate directly to the CFO. Well then, they couldn't just make you put there name on it anyways.

Unless you have a contract that states dells name won't appear, and thatm hey won't influence the various aspects of Alienware, they will.

The IT world is littered with the dried up husks of good companies that were bought and told nothing would change.

Re:yeah..no change. right. (1)

TubeSteak (669689) | more than 8 years ago | (#14977550)

What'd really be a disaster is if they tried to integrate Alienware's tech support into Dell's.

That is one cost they shouldn't try to cut and it'd be a shame if they ran Alienware's tech support reputation into the ground.

Re:yeah..no change. right. (1)

Rudeboy777 (214749) | more than 8 years ago | (#14977716)

Yes, Alienware would never want their precious "Worst tech support" crown tainted by a company whose support is the best (business) support in the industry. Do some googling.

Re:yeah..no change. right. (1)

jcr (53032) | more than 8 years ago | (#14977874)

Yes, Alienware would never want their precious "Worst tech support" crown tainted by a company whose support is the best (business) support in the industry.

Best support in the industry? What does IBM have to do with this?

-jcr

Re:yeah..no change. right. (1)

timeOday (582209) | more than 8 years ago | (#14977564)

I'm surprised at the anti-dell tone of the comments... it will be interesting to check back in 2 years and see how things have changed.

Think about it a little bit more... (1)

tm2b (42473) | more than 8 years ago | (#14977597)

How in the world would they have a contract? Alienware is Dell now, it would be a contract between Dell and itself. Dell could cancel the contract at any point it liked.

Re:Think about it a little bit more... (1)

jbolden (176878) | more than 8 years ago | (#14977657)

They could form a contract with the employees as part of an employment contract. I know very 1970s of me, nobody signs contracts with employees anymore everybody is "right to work".... but it still can be done.

Re:Think about it a little bit more... (1)

acvh (120205) | more than 8 years ago | (#14977701)

this is a pretty clueless comment. businesses acquire other businesses quite often, and contracts with the acquired principals are an integral part of those transactions. for all we know there could be a clause that says if Dell tries to put a Dell logo on an Alienware box then controlling interest in Dell will pass to the Alienware guy.

Re:yeah..no change. right. (1)

huckda (398277) | more than 8 years ago | (#14977636)

It's called a subsidiary ...
Just like Converse, Hurley, Starter, Bauer are all subsidiaries of Nike Inc.
You do NOT see a Nike Swoosh on ANY of those products.

What they're really thinking... (5, Funny)

toucci (834101) | more than 8 years ago | (#14977512)

With Dell's backing, hardware costs will go down and translate into even higher profit margins!

*snicker* (-1, Offtopic)

Quick Sick Nick (822060) | more than 8 years ago | (#14977519)

It's Official slashdot don't check headline for grammar

Re:*snicker* (-1, Offtopic)

Umbral Blot (737704) | more than 8 years ago | (#14977548)

it's only missing a comma, come on, who cares. It's official, dell acquired alienware, vs. it's official dell acquired alienware. At least they got the it's = it is right.

Found it! (5, Funny)

Anonymous Coward | more than 8 years ago | (#14977529)

"'I think that you'll find it very hard to find the Dell name on the [Alienware] web site,' he said."

Google says: Results 1 - 91 of about 209 from alienware.com for dell. (0.29 seconds)

Not so hard.

that strange sound you hear... (3, Funny)

thatoneguy_jm (917104) | more than 8 years ago | (#14977531)

...is the sound of millions of fanboys drawing in breath to yell "SELLOUTS!"

Re:that strange sound you hear... (1)

koweja (922288) | more than 8 years ago | (#14977575)

Not really. Neither Dell nor Alienware really has fanboys. Uber-1337 kiddies hate Dell for being popular and hate Alienware for trying to tell people not to build their own PCs.

Re:that strange sound you hear... (1)

Firehed (942385) | more than 8 years ago | (#14977647)

And everyone who bought an Alienware computer is what, precisely? I'm going to go with either ignorant or fanboy (well, most likely both). Not all fanboys are geeks, even if most geeks are fanboys. I'm just glad we haven't PC'd "fanboy" yet, but knowing the male:female ratio among geeks, it's not too big of a problem yet. In fact I don't even hate Dell... I'd never buy one of their PCs again (oh the days before knowing about Newegg were sad indeed), but their LCDs are top-notch and they can beat even the stingiest DIY'er in the value segment. Now as for high-end systems and whatnot, they've now overtaken even Alienware (wait, does this mean they overtook themselves?) in the overpriced systems - the limited edition Quad-SLI rigs are running cardholders a cool $9930 [dell.com] . Even with the 30" LCD, PPU, quartet of 7900's and custom airbrushed paintjob, that's still about $3500 too much. Nevermind the fact that it uses a PEE965 instead of an FX-60. What I really don't get about that beast is why they don't offer the wallpaper in the 2560x1600 resolution that the included screen would be using.

It's funny, laugh (5, Insightful)

Umbral Blot (737704) | more than 8 years ago | (#14977533)

In my opinion Alienware sells overpriced hardware that simply looks cooler because of their case mods. I think the typical Alienware buyer thinks that this makes them oh-so-much better than someone who buys a Dell, I mean they don't even come standard with neon lights. I am going to enjoy asking Alienware customers how their Dell is doing. Lets see them try and brag about a Dell computer, with a straight face.

Re:It's funny, laugh (0)

Anonymous Coward | more than 8 years ago | (#14977629)

Yeah, but the chicks really dig the alienware boxes! I mean, since I started bringing my alienware PC to LAN parties, the chicks have really been flocking to me, and I never go home alone anymore! Just try doing that with a boring old Dell box!

Re:It's funny, laugh (1)

ScrewMaster (602015) | more than 8 years ago | (#14977640)

I'm just impressed that you actually have chicks at your LAN parties.

Re:It's funny, laugh (1)

rohlfinator (888775) | more than 8 years ago | (#14977836)

I hate to break it to you, but your mother is only acting impressed because she bought it for you.

And you better not let her catch you posting messages like this, or she might not drive you home from your LAN parties any more.

propietarity anyone? (3, Interesting)

jollyroger1210 (933226) | more than 8 years ago | (#14977536)

Dell is known for using custom, (aka propietary) parts, which makes me wonder, will Alienware begin to use them to? I hope not.

Re:propietarity anyone? (0)

Anonymous Coward | more than 8 years ago | (#14977900)

They also rebrand other products to make them seem like their own. Like PERC raid controllers, for example, which typically just LSI Megaraid adapters. And so on.

Dell used to let you build your own PC. Now they're just another boring box maker with a big marketing department. The market is ripe for a good "build your own pc" company. Pick the parts you like, they'll give you an online quote, sell it, build it, and ship it direct.

That's what the PC market used to be all about. Now what - Dell is trying to be like Apple or something. Guess what Dell, your computers are ugly, and you don't really provide customers much flexibility when it comes to spec'ing computers. The online price isn't the price, you make me jump through hoops dealing w/ sales bozos to get a _real_ price. Bah.

This is a win for AMD! (4, Interesting)

the_humeister (922869) | more than 8 years ago | (#14977542)

Alienware sells computers with AMD processors. By extension, Dell is selling AMD-based machines!

Re:This is a win for AMD! (1)

atari2600 (545988) | more than 8 years ago | (#14977625)

Captain Obvious says "I love you hummie". No seriously though, what gave it away ;-).

Support stays (4, Funny)

binaryspiral (784263) | more than 8 years ago | (#14977554)

Although Dell's acquisition was widely anticipated, Alienware chief executive Nelson Gonzalez said that his company will remain a wholly-owned subsidiary of Dell, continuing its own brand, design, sales and marketing, and support.

Shucks, and I wanted to drop $4,000 on a new Alienware and talk to "Roger" from "Ohio" who was so nice to me when I owned my last Dell. While we rebooted the machine for the third time he asked me how the Packers were doing in the world series.

Nice fellows, those Dell support people... ye'sir.

Re:Support stays (1)

networkBoy (774728) | more than 8 years ago | (#14977663)

By roger I take it you mean siaed (sp?) and by ohio you mean bangladesh?
-nB

Re:Support stays (1)

Yakman (22964) | more than 8 years ago | (#14977824)

They usually keep their first initial to make it easier, so it was probably Randeep.

Too easy. (0)

Anonymous Coward | more than 8 years ago | (#14977572)

"I think that you'll find it very hard to find the Dell name on the [Alienware] web site," he said.

Too Easy [google.com]

That's nothing... (4, Funny)

tktk (540564) | more than 8 years ago | (#14977587)

I can get a completely maxed out Apple G5 desktop for $23,476.

Think about the joke before you mod me down.

Re:That's nothing... (2, Informative)

kalidasa (577403) | more than 8 years ago | (#14977650)

Actually, $23,277 with 2 dual-core 2.5 GHz G5 processors, 16GB of ECC Memory, 2 500 GB SATA 7200 rpm hard drives, QUADRO FX 4500 512 MB video with two 30 inch Cinema HD displays, WiFi and Bluetooth, Bluetooth keyboard and mouse, external USB modem, PCI Express Fiber Channel card (for use with XRAID), OS X Server edition, unlimited clients, and Final Cut Express pre-installed (XRAID not included). But it doesn't have that cool Alienware case mod.

Re:That's nothing... (1)

tktk (540564) | more than 8 years ago | (#14977700)

Hmm..that's weird. I thought I maxed out all the options. Oh well, I'm not going to worry about a $200 price difference.

Re:That's nothing... (2, Funny)

jonathan_the_ninja (704301) | more than 8 years ago | (#14977722)

No, no! You're not putting enough 30" flat panels in there! The price isn't quite maxed out.

Re:That's nothing... (1)

Glonoinha (587375) | more than 8 years ago | (#14977865)

Dell PowerEdge 6800 [dell.com] $101,000 fully loaded.
Oh yea, and Dell has fanboys (like me :) )

Hard to find? (3, Interesting)

PhunkySchtuff (208108) | more than 8 years ago | (#14977620)

Hard to find the word Dell on their site?
It's there over 130 times!
Just check Google [google.com]

Re:Hard to find? (4, Funny)

strider44 (650833) | more than 8 years ago | (#14977732)

alright, I don't think that 130 references to "Our computers are better than Dell's" can *really* count.

Re:Hard to find? (0)

Anonymous Coward | more than 8 years ago | (#14977905)

AHAHAHAHAHA...

Googling "dell site:www.alienware.com", the first result I get (ymmv) is "Alienware Gets an 'A' in
Smart Computing's Support Showdown"... "Although Dell performed well in most tests, Alienware easily beat all the competitors we tested in this category."

Alienware support... better than any other?

AHAHAHAHAHA...

Not That Hard... (0, Redundant)

WlfRecon (898489) | more than 8 years ago | (#14977628)

"I think that you'll find it very hard to find the Dell name on the [Alienware] web site,"

Um... http://www.google.com/search?q=site%3Aalienware.co m+dell [google.com]

Re:Not That Hard... (1)

distributed (714952) | more than 8 years ago | (#14977648)

Those results are kinda interesting... a comparison between alienware and dell notebooks on the alien site!! Are'nt they gonna take them off ?

Giving a whole new meaning to Alien Abduction !! (1)

distributed (714952) | more than 8 years ago | (#14977631)

Whoa!! finally we get to dissect and run experiments on the aliens now ? Better barcode them first.

New call centers to drop your calls (1)

amcdiarmid (856796) | more than 8 years ago | (#14977686)

Lets see, I called Dell about a laptop sent in for depot repair a week ago: 2 hrs on the phone in two calls that got dropped twice. (Boring detail: The first accented voice dropped the call after 1/2 hr (on hold). The second stated I needed to speak to Customer Support (xfer, 1/2 hr #2). The Next person said: No record of that machine showing up: Lets see if we can find the waybill number from Delayed or Hellishly Late (DHL), call droped after another 45 minutes.)

Now we can get our calls outsourced to Aliens. But Dell allready does that: How about Aliens on Mars? (Yes, mmm, mY NaMe is Marvin. How may I help you?)

On the other hand, Since Dell moves support workers as soon as they get a clue - it can't get any worse.

Re:New call centers to drop your calls (0)

Anonymous Coward | more than 8 years ago | (#14977755)

Just hope you don't have an Inspiron 5150...

Alienware Website (1)

jayemdaet (111145) | more than 8 years ago | (#14977774)

The Alienware website now looks and feels like the Dell website. Alienware is known for their customed, personalized computers geared towards the gamer or the high-end computer enthusiast with extra cash to throw around. Making the site look like Dell's has cheapened the experience, made me feel as if their product is no more better than a common Dell (while this could be arguably true) and will drive away their core market to companies like Voodoo and others. Change it back!

Re:Alienware Website (1)

TheCarlMau (850437) | more than 8 years ago | (#14977805)

They changed the website about a year or two ago. Nothing to see here... move along!

Re:Alienware Website (1)

blackraven14250 (902843) | more than 8 years ago | (#14977842)

I liked it when they redesigned it. It's much easier to navigate. But the stuff at the bottom about computer market segments and whatnot is stupid looking, it should be ads and promotions like it used to be.

And now for the obligatory... (0)

Maxim Kovalenko (764126) | more than 8 years ago | (#14977778)

"Dude, your getting abducted!"

So? (1)

RiffRafff (234408) | more than 8 years ago | (#14977821)

Both company's support sucks. Dell needs to rectify that before going out and buying another customer service nightmare.

renegade (1)

cappyoak (963010) | more than 8 years ago | (#14977857)

Dell's been getting killed in the enthusiasts niche for a while. I should kow I own an xps laptop. However they buy AW anf the next day start marketing the renegade. Take a look at their site. In a year alienware will have gone the way of 3Dfx and dell will have a new head of their gaming division.

So what is the point? (2, Insightful)

Danathar (267989) | more than 8 years ago | (#14977859)

If Alienware is going to be a wholly owned subsiderary of Dell and no Dell logos or associations will be seen with Alienware products or services, then what is the point?

Is dell just looking to send engineers over to Alienware to learn how to make gaming PCs?
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