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CBS Coming to the Produce Aisle

samzenpus posted about 8 years ago | from the more-commercials dept.

237

smooth wombat writes "In the continuing struggle to capture viewers, CBS is pairing with SignStorey Inc. to provide short-form programming designed specifically for shoppers on topics such as health, nutrition, as well as short news and sports items and entertainment. This programming will be displayed on video screens in the produce and deli sections of 1,300 supermarkets nationwide. Virginia Cargill, the CEO of SignStorey, said CBS will provide 1-2 minutes of programming for each video loop that appears on the in-store monitors. Each loop consists of about 8 minutes, half of which is advertising."

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237 comments

Horrible. (4, Insightful)

DrEldarion (114072) | about 8 years ago | (#14981479)

I feel bad for the poor produce section workers that have to listen to the same 8-minute loop for 8 hours a day.

Re:Horrible. (1)

TimeTrav (460837) | about 8 years ago | (#14981500)

I might offer them earplugs.

Seriously, just listening to hold music/advertisements for 10 minutes drives me insane, this would be absolute murder.

Re:Horrible. (1)

mwilli (725214) | about 8 years ago | (#14981800)

As I work in a grocery store, I can assure you that these advertisements won't be more of a bother than the damn Muzak that plays. I hear the same songs 3-4 times a shift 5 days a week. Talk about getting old!

Re:Horrible. (3, Insightful)

Otter (3800) | about 8 years ago | (#14981511)

And it'll probably be like the airport, where you have CNN blaring and Muzak playing simultaneously, while everyone shouts into their cell phones that much louder...

Re:Horrible. (2, Insightful)

thrillseeker (518224) | about 8 years ago | (#14981561)

I feel bad for the poor produce section workers that have to listen to the same 8-minute loop for 8 hours a day.

I think this might be actionable as the audio equivalent of the chinese water torture. Repetition ad nauseum is a viable torture technique.

Re:Horrible. (1)

GundamFan (848341) | about 8 years ago | (#14981568)

While I was finishing school I worked in a Blockbuser Video, we had something like this but it was much longer (possibly a half hour or more) full of adds propoganda and movie trailers. I would hate to be in ear shot for 60 itterations of an 8 minute loop. Stocking staff dosn't make nearly enough for that.

Re:Horrible. (2, Funny)

ackthpt (218170) | about 8 years ago | (#14981617)

I feel bad for the poor produce section workers that have to listen to the same 8-minute loop for 8 hours a day.

Yeah, and as if we need to encourage people to loiter longer in the stores.

They way people drive shopping carts, IMHO, is highly indicative of the way they'd drive if they knew there was no ticket forthcoming.

I once got so fed up with a couple of nattering bints who completely blocked the aisle, I picked up one of the carts, and moved it aside. That shut their traps.

Re:Horrible. (0, Troll)

wealthychef (584778) | about 8 years ago | (#14981673)

I once got so fed up with a couple of nattering bints who completely blocked the aisle, I picked up one of the carts, and moved it aside. That shut their traps.

Yes, people really are rude in supermarkets, aren't they? You remind me of the guy on the freeway who gets right behind you and flashes his lights. Road rage in the supermarket aisles! You need to slow your ass down suckah.

Re:Horrible. (3, Insightful)

thrillseeker (518224) | about 8 years ago | (#14981705)

You remind me of the guy on the freeway who gets right behind you and flashes his lights.

Why would anyone flash his lights, since all intelligent people know not to block the passing lane?

Re:Horrible. (0)

Anonymous Coward | about 8 years ago | (#14981771)

Some jackasses think they're so hot shit that they shouldn't have to change lanes, the entire world should just pull onto the shoulder so he can cruise by.

Re:Horrible. (2, Insightful)

wealthychef (584778) | about 8 years ago | (#14981781)

My point is that when somebody appears "less intelligent" than you, by which I presume you mean they drive differently, instead of getting angry, you can simply be a bit more patient. Of course it is good manners to pull over for people in a hurry, but it's also bad manners to rush around without any consideration for others. And little old ladies deserve a bit of respect in a supermarket, don't they? Instead of pushing their cart aside, how about smiling and asking them if you can pass by?

Re:Horrible. (1)

ackthpt (218170) | about 8 years ago | (#14981736)

Yes, people really are rude in supermarkets, aren't they? You remind me of the guy on the freeway who gets right behind you and flashes his lights. Road rage in the supermarket aisles! You need to slow your ass down suckah.

Ever been going to the road and there's a couple clowns, side by side, noodling along, keeping pace with each other, about 15 under the limit? Makes you wonder where the rage comes from.

Supermarkets, on the other hand, are opportunities for people who haven't seen each other, since the last time they met in the market, to natter away and catch up on all the gossip, while people actually there to get their cartful of food and get home have to navigate around them. There's probably a book and movie in this somewhere. I wonder if I could construct a blind and make observations and video recording of market behaviour. Would put Clerks to shame.

Re:Horrible. (1)

wealthychef (584778) | about 8 years ago | (#14981797)

I understand your frustration, and I've felt it too, but really, can't you just politely interrupt and ask to get by? How long are they really delaying you? Some people actually enjoy interacting with other humans. What you call "nattering" other people call "friendly conversation."

Re:Horrible. (1)

LouisZepher (643097) | about 8 years ago | (#14981644)

I used to work at a grocery store myself, and the one thing that bothered me was the music. They would always begin the Christmas selection of music on Black Friday. One year, the station that broadcast the music/ads for the area stores didn't program the selection very well. There was a total of four songs that looped for the entire day (aside from the sales-notices that were inserted at ten minute intervals). Four songs, Frosty, Winter Wonderland (Dolly Parton version), Jingle Bell Rock, and some horrible attempt at a hip-hop version of Rudolph. I was stuck there for a ten hour shift that day.

Re:Horrible. (0)

Anonymous Coward | about 8 years ago | (#14981791)

I feel bad for the poor produce section workers that have to listen to the same 8-minute loop for 8 hours a day.


Well they're not computer people so they dont matter much.

Great. Now it gets worse. (4, Insightful)

TimeTrav (460837) | about 8 years ago | (#14981482)

This will probably encourage the trend of people listening to music or talking on the phone *all the time*, in this case just so they don't have to hear the advertisements. I fail to see how this could be successful.

How about... (1)

ackthpt (218170) | about 8 years ago | (#14981638)

This will probably encourage the trend of people listening to music or talking on the phone *all the time*, in this case just so they don't have to hear the advertisements. I fail to see how this could be successful.

If they carried the anti-Co$ South Park shows, I do think I'd go shopping a bit for orften.

maybe carry some childcare tips from Chef, too

Re:Great. Now it gets worse. (1)

coolgeek (140561) | about 8 years ago | (#14981668)

I agree.

This is proof that TV Execs are complete idiots. Or perhaps the people purchasing advertising. Every store I walk into that has telescreens I observe most if not all people doing something to avert their attention away from the screen. It's a colossal waste of money and I don't see how it is of any benefit to the advertisers.

ads ads everywhere (1)

gEvil (beta) (945888) | about 8 years ago | (#14981486)

As it gets harder to reach people at home, everybody still goes to the grocery store.

And I will make it a point to shop at the stores that don't bombard me with extra advertising as I walk down an aisle.

Re:ads ads everywhere (1)

zuvembi (30889) | about 8 years ago | (#14981524)

Absolutely. I will not shop at a store that shows video ads in the produce department. Where I live, there is no shortage of grocery stores. I feel sorry for the poor jerks who don't have much choice and will be forced to see this.

Re:ads ads everywhere (0)

Anonymous Coward | about 8 years ago | (#14981531)

Newsflash Corporate America! People are harder to reach at home because they don't want to be reached (as if this was rocket science...).

Ironically (1)

BitterAndDrunk (799378) | about 8 years ago | (#14981623)

the entire aisle is ads. Every single product box is designed to be picked up and bought, as the decision to buy is known to be pretty darn close to point of purchase.

Anyway, this sort of thing (the big ads everywhere) won't be happening at Trader Joe's or Whole Foods I'd wager. . . which is where my girlfriend shops anyway.

I don't shop, that's wimmins work. *ducks* I keed, I keed. But I do make her shop or promise not to complain about stuff I bought at Jewel. Her choice.

Re:Ironically (1)

gEvil (beta) (945888) | about 8 years ago | (#14981652)

the entire aisle is ads.

I fully realize this, which is why I stated that I don't need the extra ads.

I figured as much (1)

BitterAndDrunk (799378) | about 8 years ago | (#14981675)

I figured that was the case.

But I didn't chime in in a meeting earlier today and I wanted to add something useless to SOME conversation.
And say something about wimmens work. HR told me to stop doing it in the office.

hence the produce aisle (1)

LunaticTippy (872397) | about 8 years ago | (#14981682)

The produce aisle is the single place in the store that isn't all ads. That's changing as they figure out how to overpackage produce, but for now you can go for dozens of feet without seeing brands, packaging, etc.

That is unacceptable to these advertising bastards, so they want to put a frickin TV there.

Oh well, they're trying to put TVs on buses and trains here in Denver, and I've seen such in other cities already. The whole advantage to taking transit is I can read instead of marvel at other people's driving skills. I can't read when a TV is blaring. I don't have the antibodies for it. I watch about 2 hours of TV a week, so I am as helpless as a kitten at tuning it out.

At least they're not beaming ads into my dreams yet.

Re:ads ads everywhere (2, Insightful)

zxnos (813588) | about 8 years ago | (#14981640)

amen, could it be, that people are harder to reach becuase they dont want to be bombarded constantly? when it becomes too much, people ignore it instinctively.

i didnt realize google had ads in gmail until someone mentioned it here. every slashdot story has an add when you go to read comments. i have no clue what they are selling. when a webiste asked me to look at an ad before reading a story, i go to another site. i glazed over the parts of articles that are ads becuase the format changes. i could go on...

The Big Eye (1)

Stanistani (808333) | about 8 years ago | (#14981494)

Nothing to see here, and half of it's advertising.
.
.
.
Hey! They're scoring coconuts now so they're easier to break open!

See BS (1)

Tackhead (54550) | about 8 years ago | (#14981580)

> Nothing to see here, and half of it's advertising.
>
> Hey! They're scoring coconuts now so they're easier to break open!

Because if a frog had side pockets, he'd carry a handgun, and those coconuts are gonna get scored like a butterfly ballot made of beef jerky and left to cure an alligator-infested Florida swamp.

Seriously, Dan [about.com], we never knew you had a Slashdot account! How's the turnip soup [wcco.com]? I love biscuits with gravy.

So what? (4, Insightful)

cartel (845256) | about 8 years ago | (#14981504)

Seriously, who cares? Nobody really watches those screens anyway.

Re:So what? (1)

minusthink (218231) | about 8 years ago | (#14981706)

No one sits there and watches them, but we're going to have to listen to them and ignore them. One of the main tenents of advertising is that it works even if people aren't paying attention. Not even mentioning the employees who will have to do deal with this.

Les Moonves is a moron. (1)

BigBlockMopar (191202) | about 8 years ago | (#14981789)


Seriously, who cares? Nobody really watches those screens anyway.

Or watches them specifically to buy from their competitors? (The more annoying the commercial, the more likely I am to buy another product. I don't have a Dyson or an Oreck vacuum cleaner: I have a Hoover. And thanks, I'm not a hausfrau who is sufficiently ignorant of the laws of physics to believe in bagless vacuums not blowing fine clouds everywhere, nor do I wish to have a vacuum cleaner which is so much flimsy crap that it only weighs 8lbs.)

Leslie Moonves at CBS has done a number of very stupid things over the past two years. Dan Rather's booting. Jack FM formats and David Lee Roth. The spite lawsuit against Howard Stern. And now this.

Anyone wanna bet that Howard and Robin are going to have a field day with this one?

It's already at the gas station (3, Insightful)

Animats (122034) | about 8 years ago | (#14981505)

Two gas stations near me now have 17 inch flat-panel displays near each gas pump, running news and ads. With loud audio. It's so annoying that I switched gas stations.

Re:It's already at the gas station (1)

Firehed (942385) | about 8 years ago | (#14981684)

Apparently some stations are now doing something so you have to decline a car wash before you can start the gas pumping after swiping your card too. To my understanding, my dad was waiting for about three minutes before figuring this out, and was *not* happy about it.

I love how so much advertising is now having negative effects. The only time I don't mind it is during the superbowl (which I wouldn't watch otherwise), but even those commercials are barely worth watching anymore. Unfortunately instead of going about things the right way by needing to actually make a good product (or provide some other incentives in the case of equal products like gas), we now just try and pass BigCorp-protecting laws, so instead of society winning, everyone loses. I always choose to do my business with stores that have the least distracting ads, and encourage others to do the same.

Re:It's already at the gas station (1)

hometoast (114833) | about 8 years ago | (#14981688)

I hope you informed them why you switched. Switching is good, but letting them know why compounds the effect.

Re:It's already at the gas station (1)

fossa (212602) | about 8 years ago | (#14981731)

I had the same experience at a Shell station. I had already begun pumping before I noticed, but I pushed the "turn this crap off" button, thought for a second, then quit pumping and went to the station across the street.

Not exactly a first (0)

Anonymous Coward | about 8 years ago | (#14981506)

There has been TV advertising in supermarkets in Russia and the CIS for a long time.

Re:Not exactly a first (0)

Anonymous Coward | about 8 years ago | (#14981596)

You're asking for a "In Soviet Russia" joke aren't you?

Ok (4, Insightful)

cubicledrone (681598) | about 8 years ago | (#14981508)

This may come as a shock to middle management, but people don't want to watch commercials. The supermarket is already a clogged toilet of happy-talk announcer voices, video screens, blaring signs, surveillance cameras, one cashier for 15 customers and constant harping about signing over your credit profile to avoid being charged penalties of up to 75% on food.

The last thing people want to see is some blow-dried "my voice is smiling" asshole reading a 30-second factoid from a teleprompter while people try to find a box of breakfast cereal that doesn't annihilate a $10 bill.

Unplug the fucking televisions. At least give people the dignity of being ripped off in peace.

Re:Ok (1)

TimeTrav (460837) | about 8 years ago | (#14981550)

Bravo. Just when I thought my level of hate and anger was reaching an all-time high, someone comes and shows me that I still have much to learn.

constant harping about signing over your credit profile to avoid being charged penalties of up to 75% on food.

Oh man, that is one of my pet peeves. In upstate NY, Wegmans is pretty much grocery king. They have a "shopper's club" that you have to join to get any kind of sale price. I found a way to work around it though: when you sign up, you get a temporary card that never expires. So, just sign up with John Doe/123 Up Your Way and you're all set.

Re:Ok (1)

LS (57954) | about 8 years ago | (#14981573)

Is there an actual industry term for that smiley voice that women do in ads... the one that has the tone of a mother saying "koochy-koochy-koo" or "I'm so proud of you" in a fake way to a child? I HAAAAAAATE that voice. I'm living in China right now, and they are even worse about using that voice in ads. argh

LS

Re:Ok (0, Offtopic)

kevin_conaway (585204) | about 8 years ago | (#14981702)

Ok. First off, take a deep breath and relax.

Second, ever hear of places like Trader Joes [traderjoes.com]? There is no "discount" club there, all of their prices are low and the quality is usually good as well.

Third, are you familiar with the concept of the "courtesy card"? I haven't been through a grocery store checkout line where the clerk doesn't have one the discount cards used for patrons who lost theirs or simply don't have one. All you have to do is ask.

Re:Ok (1)

cubicledrone (681598) | about 8 years ago | (#14981768)

There is no "discount" club there

For now.

Third, are you familiar with the concept of the "courtesy card"?

No. What I'm familiar with is that people are being ripped off by grocery stores. It's wrong and it needs to stop. Today.

Philip K, is that you? (1)

rwebb (732790) | about 8 years ago | (#14981515)

Ummm... offworld colonies! Replicants! Yay!

Still waiting for the "basic pleasure model"

Advertising continues to evolve (3, Insightful)

dada21 (163177) | about 8 years ago | (#14981519)

I'm not a huge fan of advertising because I hate paying increased prices for products -- I tend to buy generic if the quality is close (or I just make dinner from scratch). Yet advertising is a huge portion of the economy, and if the old media formats don't work, the companies have to evolve.

I actually like this form of advertising IF it gives me some interesting information. If it is the same 4 minute segment run over months, I'll ignore it and it will likely fail. If they give me something interesting to do with produce, I can actually see it working.

"Buying onions? Try them with Hamburger Helper for a delicious meal for the family!" isn't going to get me to buy packaged junk. But if they combine it with an interesting recipe (or fact) about the onion, I may just stick around to watch it.

For those anti-advertising in general, remember that much of the old media that you might have loved (think: Firefly, Futurama, etc) may have died because advertisers wouldn't pay for it -- and we never had the chance to ourselves. Don't knock advertising until you understand how forcing millions to pay a nickel more for a product might be better than asking a few tens of thousands of media users to pay $5 each.

Then again, the iTunes format may destroy TV and radio anyway. I guess CBS is seeing the forest for the trees.

Re:Advertising continues to evolve (1)

slughead (592713) | about 8 years ago | (#14981643)

I actually like this form of advertising IF it gives me some interesting information. If it is the same 4 minute segment run over months, I'll ignore it and it will likely fail. If they give me something interesting to do with produce, I can actually see it working.

I'm halfway looking forward to this "educational nutrition programming."

... and orange veggies are a great source of betakerotine...
This program brought to you by,
Skittles: You're in the wrong isle, fat ass

Good! (4, Interesting)

Reality Master 101 (179095) | about 8 years ago | (#14981523)

A supermarket's margins are notoriously cut-throat. If they can come up with new revenue streams, that will create more margin for them to lower prices because of store competition (no, I'm not claiming they'll lower prices out of the goodness of their heart). If my having to ignore this gives me lower prices, I'm all for it.

Just like I'm all for those stupid "club cards". I used to hate them, until I realized that the suckers who didn't use them were subsidizing me, along with the free advertising and coupons. It's well worth it to me for them to know how many tampons my wife buys in exchange for lower prices. Same theory.

Re:Good! (0)

cubicledrone (681598) | about 8 years ago | (#14981584)

Just like I'm all for those stupid "club cards". I used to hate them, until I realized that the suckers who didn't use them were subsidizing me

So it's ok for the store to rip certain people off. That about right?

If they can come up with new revenue streams, that will create more margin for them to lower prices because of store competition

The only reason a supermarket will lower prices would be to (unsuccessfully) attempt to compete with Wal-Mart. Wal-Mart can offer ridiculously low prices (and put their suppliers and everyone else out of business in the process) because they pay their employees part-time, summer job wages and make them pay for their benefits while they make local and state governments pay to build their stores.

It's simple, really.

rip people off? (1)

BitterAndDrunk (799378) | about 8 years ago | (#14981650)

Umm, you opt-in for lower prices.
Or you don't and fail to take advantage of the specials.
Or you do what I do, and tell them "I forgot my card" every time and punch in a fake phone number, thereby taking advantage of the savings without opting in. Hooray!

Re:rip people off? (0, Flamebait)

cubicledrone (681598) | about 8 years ago | (#14981753)

Umm, you opt-in for lower prices.

No. Everyone should get the same price. ESPECIALLY on food. Anything else is a ripoff.

All club cards allow stores to do is charge exorbitantly higher prices to certain customers. End of story.

Re:Good! (1)

Reality Master 101 (179095) | about 8 years ago | (#14981691)

So it's ok for the store to rip certain people off. That about right?

"Ripping people off" implies the store is doing something underhanded, which is not true. Your choices are laid out right in front of you. Here's one price. Here's another price you can have if you use the club card. Your choice.

That's like saying a store "rips certain people off" if they charge a lower price if you buy two of something.

Re:Good! (0, Offtopic)

cubicledrone (681598) | about 8 years ago | (#14981741)

"Ripping people off" implies the store is doing something underhanded, which is not true.

Yeah it is. They're forcing people to give them information that is none of their fucking business in exchange for the "privilege" of NOT being charged a 75% penalty on food.

Your choices are laid out right in front of you.

Yeah. Give us your address and phone number or we'll plug an industrial vaccuum into your wallet. Bullshit. Ripoff. Cheat.

Re:Good! (1)

Reality Master 101 (179095) | about 8 years ago | (#14981770)

Yeah it is. They're forcing people to give them information that is none of their fucking business in exchange for the "privilege" of NOT being charged a 75% penalty on food.

No one is "forcing" you to do jack. They're paying you for your information. If you don't want to sell them your information, then don't.

Yeah. Give us your address and phone number or we'll plug an industrial vaccuum into your wallet. Bullshit. Ripoff. Cheat.

You act like you have no choice but to shop there. You don't like it, shop somewhere else. Why get so up in arms about it? Like I said, I'm more than happy to sell them my information. It's a simple business decision.

Re:Good! (1)

Obfuscant (592200) | about 8 years ago | (#14981726)

So it's ok for the store to rip certain people off. That about right?

Let's see: you walk up to a product display, and the price tag says "$2.98 or 2/$4 with a Club Card". You pick up the item and put it in your cart. When you get to the checkout, you are asked for your club card. You say "No got". They ask if you want one, you make the decision to say "No thanks".

Tell me again how this is "ripping" someone off. You choose not to participate in the "club", you choose to pay the higher price. Or go somewhere else. That about right?

Re:Good! (1)

dada21 (163177) | about 8 years ago | (#14981667)

A supermarket's margins are notoriously cut-throat.

Actually, this isn't quite true -- supermarkets have very thin margins on certain items, but they have many items with very good margins. I've consulted in the past on some POS systems for smaller supermarkets and was always very surprised at the gross margins of the average sale.

For the discount card, I use the phone number of a friend of mine at check-out. It's always funny when the clerk says "Thank you Mr. Martin" even though my last name is Dada :)

College = teh roxor (1)

everphilski (877346) | about 8 years ago | (#14981734)

I moved every 6 months in college (dorm life) therefore I got all my club cards right as I was leaving one room to move to the next. If you butcher the spelling of your name well enough the annoying mailers never quite make it to your new dorm across campus, and the grocery store / club doesn't know your true identity.

And kids, NEVER i mean NEVER fill out a credit card application from a credit card company that shows up on campus. I don't care if the T-shirt is free. I was smart enough never to do it but I know people who were not so lucky.

Re:Good! (1)

Surt (22457) | about 8 years ago | (#14981740)

Even better is when you don't let them know how many tampons you buy by using someone else's phone number and paying cash.

Re:Good! (1)

Hoi Polloi (522990) | about 8 years ago | (#14981766)

"If they can come up with new revenue streams, that will create more margin for them to lower prices because of store competition"

Just like the way theater ads have lowered movie ticket prices? Oh yah, they haven't.

bad for sports and DVR/Tivo (0)

Anonymous Coward | about 8 years ago | (#14981528)

I don't want to be shopping for groceries while my DVR/Tivo has recorded a big game only to find out the results from some stupid 4 minute sports highlight in the grocery store.

Living in the future (1)

JoeWalsh (32530) | about 8 years ago | (#14981537)

See, all you skeptics! It's 2006 and we *are* living in the future!

Who cares if we aren't flying to work in our personal hover cars/jet packs, haven't cured the common cold, haven't eradicated hunger, or, heck, solved any of life's huge questions, when we have all the advertising promised us in films such as Blade Runner and Minority Report?

Seriously, though, I'm so fscking sick of seeing all those video screens running ads in the grocery store every week. Food Network at the checkout counter, adapalooza back by the dairy products, and now CBS in the deli/produce section. I spend about $120/week at that store, and their only thought is how they can make my time in their store even more unpleasant. Thanks a lot, guys.

I wish we still had independent grocery stores where I live...

Advice for CBS (2, Insightful)

stlhawkeye (868951) | about 8 years ago | (#14981543)

CBS's entire network is an utter disaster except for their sports division. Their news desk has been shamed and discredited, their mainstream programming is garbage. CBS Sports is a competant division with some decent sports journalists. The rest of the network is garbage. I'm sure there's some redeeming shows that some of you watch but I can't remember the last I time I even noticed CBS except when it was in the news for various journalistic integrity scandals.

Re:Advice for CBS (1)

slughead (592713) | about 8 years ago | (#14981674)

Their news desk has been shamed and discredited, their mainstream programming is garbage.

You're forgetting CSI--an uber hit in its timeslot.

I don't own a TV, but everyone's always telling me how when they murder me, they're going to get away with it because they watch that show... It's obviously very popular.

Re:Advice for CBS (0)

Anonymous Coward | about 8 years ago | (#14981693)

Yet somehow they are the most watched network, have the most watched drama, reality show, etc. Just because you don't like it doesn't mean they're not good at what they do. Try doing a bit of research.

Re:Advice for CBS (-1, Troll)

Anonymous Coward | about 8 years ago | (#14981704)

Yeah, but the only reason you never see headlines about scandals involving journalistic integrity at Fox News is because they had none to begin with.

Re:Advice for CBS (1)

hometoast (114833) | about 8 years ago | (#14981720)

Programming is not garbage any more than, say, FOX. But then again, I am a fan of all the Bruckheimer shows.

But... (1)

Down_in_the_Park (721993) | about 8 years ago | (#14981548)

will it display personal advertisement, once I wear my soon obligatory RFID-tag or do I have to wait until I can enter the store only after they did an iris scan and checked my terrorism background?

Nice LCD you have there..... (1)

t0xic@ (156547) | about 8 years ago | (#14981552)

shame if anything were to "happen" to it.

Re:Nice LCD you have there..... (1)

thrillseeker (518224) | about 8 years ago | (#14981609)

shame if anything were to "happen" to it.

A few dozen employees going postal after listening to that repetitive crap should put the damper on things.

Re:Nice LCD you have there..... (1)

t0xic@ (156547) | about 8 years ago | (#14981744)

a few years ago some gas station got the bright idea to put speakers right in the handle of the gas nozzle blaring out commercials. They were obviously built real tough with the expectation people would try to "disable" them. Unfortunately for me it was the best gas station to use along my route then but it was funny to watch the effects of the different attempts to "take them out" over time. I saw puncture holes, expoxy/glue, and sometimes people managed to rip the whole speaker out itself! For some reason at least half the pumps were always "out of service" there. After about a year they got new pumps without speakers...hmm.

disgusting (1, Funny)

An ominous Cow art (320322) | about 8 years ago | (#14981558)

This disgusts me. We need to come up with a test, to be administered at birth, to identify potential marketing/advertising types so we can leave them out to be devoured by wolves.

Re:disgusting (1)

thrillseeker (518224) | about 8 years ago | (#14981641)

This disgusts me. We need to come up with a test, to be administered at birth, to identify potential marketing/advertising types so we can leave them out to be devoured by wolves.

Say ... now there's an ad campaign...

Re:disgusting (0)

Anonymous Coward | about 8 years ago | (#14981795)

Come on mods - this is funny!

you fa1l 1t! (-1, Offtopic)

Anonymous Coward | about 8 years ago | (#14981566)

'Yes' 7O any

Will it EVER End? (1)

eno2001 (527078) | about 8 years ago | (#14981571)

Screw the advertisers. I really dislike this whole advertising based culture we are evolving into. In the 70s it wasn't that bad. Shows would run ads which EVERYONE would just avoid watching by going out to the kitchen to get a snack or something. But now, these monsters want to force you to see their useless ads. Fortunately there are some of us that advertising doesn't work on at all. I think it might be due to my high score on the autism scale, but I can easily ignore ads and only purchase what I want, when I want it. There is no one who can convince me to buy something that I don't need. If only the rest of the population were like this. This sort of criminality would disappear overnight. Sadly the rest of the population is easily lead.

Only half? (1)

xxxJonBoyxxx (565205) | about 8 years ago | (#14981599)

"Each loop consists of about 8 minutes, half of which is advertising."

Uh...if they do it right, the whole thing will be advertising. 8 minutes might be traditional 30-second spots, but the rest of the content will be either infomercial (Today-show-ish) or pure product placement.

Another good reason (1)

LS (57954) | about 8 years ago | (#14981601)

to shop at small operations and locally owned stores and chains. Here in Southern California there are Trader Joe's and Henry's stores, both relatively pleasent shopping experiences. Even they are getting a bit too commercial for my taste though. I feel like I am in some failed pavlovian experiment everytime I go into a large supermarket. The executives who run these publicly traded companies use a behavioral approach, instead of asking "what would I like if I were shopping here". Ruins the whole thing.

LS

Our Local Walmart... (5, Funny)

i_am_the_r00t (762212) | about 8 years ago | (#14981611)

...Just installed 10 or so 40 inch plasmas suspended from the ceiling and a 17" LCD in every checkout lane.

They show the "Walmart Network" on a recurring loop.

I just wish I could order that channel on Dish Network or DirecTV.

It could have valuable and informative programming on it that will stir my imagination, enrich my mind and possibly motivate me to buy something that I don't know (yet) that I need.

later, gotta go punch the monkey and win.

Albertsons already does this (0)

Anonymous Coward | about 8 years ago | (#14981616)

Albertsons has already done this in the last year.
They have ads blaring in both the produce section, deli section, and at every checkout aisle.

The monitors are OSD locked. Even the power button doesn't work.
But you can still unplug the checkout aisle ads.

In frustration I refuse to shop there anymore. Rather sick of them requiring a plastic card for their faux "savings" anyway.

VegTV (1)

Doc Ruby (173196) | about 8 years ago | (#14981636)

How long before CBS can transmit to disposable, flexible displays in produce shrinkwrapping? Or even to displays inkjetted directly onto produce, then engineered into the produce itself?

We're already close with radio networks and organic displays. What about tapping the energy in the produce itself to drive displays before it all wilts?

why couldn't they do the reverse? (2, Funny)

circletimessquare (444983) | about 8 years ago | (#14981639)

rather than going to buy food and getting random bits of television, why couldn't they work on technology that allows me to reach inside my television and get random bits of food?

"oh look! CSI! and a burrito!"

even though you may not understand what i'm talking about, i rest assured that homer simpson knows exactly what i mean

I *Hate* Advertising (1)

npsimons (32752) | about 8 years ago | (#14981647)

I'm with Bill Hicks on this one: all marketeers, salesdroids and advertisers should kill themselves. One of the biggest reasons I don't shop at either of the two Albertson's in my town is that one of them has these widescreen TV's yelling shit at you while you try to guess which vegetables to buy. I seriously hope they don't bring this to the other grocers in my area.

In other news clip... (0)

Anonymous Coward | about 8 years ago | (#14981648)

In the continuing struggle to provide consumers with privacy, Rent-A-Plug will provide short-term ear plugs renting, designed specifically for shoppers at 1,300 supermarkets nationwide, where SignStorey and CBS will provide video screens in the produce and deli sections.

Virginia Adkill, the CEO of Rent-A-Plug said, the company will prodive sterile ear plugs for consumers, who wish to spare themselves listening to store advertising. The specially designed, revolutionary earplugs will filter out only advertising noise, while allow maintaining conversations with other shoppers and supermarket staff.

Customers, who signed up supermarket issued cards, to collect points for their purchases, will be given a choice to convert their bonus to get Rent-A-Plug earplugs for free, instead of the usual grocery items.

TV-B-Gone (2, Insightful)

kjfitz (256432) | about 8 years ago | (#14981653)

Looks like it is finally time to break down and get one of these [tvbgone.com].

Re:TV-B-Gone (1)

Rob T Firefly (844560) | about 8 years ago | (#14981779)

I can tell you from experience, they are fantastic in stores like that, and usually work on the big expensive plasma models favored by ad monkeys.

not just half (4, Insightful)

brre (596949) | about 8 years ago | (#14981715)

half of it will be advertising

No, all of it will be advertising.

Consider a magazine with exactly one advertiser, entirely supported by that advertiser's dollars. These do exist. The "articles" are little different from the ads. The material identified as ads is at least presented honestly as persuasion, not information. The material identifed as articles is misrepresented as information when in fact it is persuasion.

Take a look at the helpful health video running in the waiting room at your eye doctor, dentist, etc. Same deal. They're not blurring the line, they're obliterating the line between advertising and information.

It will be no different in the supermarket. What advertising insiders call "short form programming" you will call ads. If the entire video was identified as ads, it would at least be presented as what it is. But it won't be; half of it will be passed off as "information".

The result will be not just intrusive and annoying, it will be dishonest and misleading.

If they showed Sports or old Bugs Bunny cartoons (1)

gurutc (613652) | about 8 years ago | (#14981723)

I'd be all over the produce section. I remember watching 'Kill the Wabbit' while standing in line for a rollercoaster at an amusement park years ago. It made waiting in line almost fun.

Traffic (1)

kevin_conaway (585204) | about 8 years ago | (#14981743)

Anything other than the products themselves that cause people to stop in the middle of the aisle (especially the produce section!) is bad news in my book.

The grocery stores in my area are packed enough as it is without people gawking at television screens and clogging up the aisles.

TV B-Gone (0)

Anonymous Coward | about 8 years ago | (#14981752)

This is an appropriate venue to advertise for my new favorite product:
        TV-B-Gone Universal TV Power Remote Control Keychain
It's a keychain which turns off televisions.

In other news... Microsoft employees revolting!!! (0, Offtopic)

AppleTwoGuru (830505) | about 8 years ago | (#14981755)


Microsoft employees in Vista revolt

Bring me the head of Monkey Boy
http://www.theinquirer.net/?article=30490 [theinquirer.net]

and

http://minimsft.blogspot.com/2006/03/vista-2007-fi re-leadership-now.html [blogspot.com]

Unplug it... (1)

triptolemus (956825) | about 8 years ago | (#14981764)

I find it completely reasonable - as well as entertaining - to unplug those unruly flat-screen squak boxes that are hanging all over the supermarket.

Silence is golden...

Already seen this (1)

thesandtiger (819476) | about 8 years ago | (#14981767)

At Jewel supermarkets in Chicago they have flat-screens at the produce section and checkout already, and yeah, I imagine it'd be annoying as hell for the checkers.

I don't know that I pay any attention to them when I shop - maybe other people do, but they don't do much for me other than make me very, very glad that I don't work at a supermarket.

This is new? (1)

teal_ (53392) | about 8 years ago | (#14981772)

I've been seeing these at the Albertson's in Mountain View, CA for the last few months, at least. Big widescreen TVs with infomercials, one of which has Donald Trump in it (?!) and the others talk about this and that having anti-oxidents and what not. They also have these big TV's by the checkout lines but I don't remember what those talk about. 1/3 of all the checkout lines are now do-it-yourself, too.

No no no! (1)

Hoi Polloi (522990) | about 8 years ago | (#14981780)

Can't I just buy some frigg'n produce!? If I wanted to watch TV I'd just grab a box of Krispie Creams and sit on the couch.

And by the way, this isn't the TV aisle, can you move so I can get some onions?

more damned electronic noise (1)

pileated (53605) | about 8 years ago | (#14981794)

in the grocery store. it's already got enough noise/video pollution to make me think i've stumbled into the game section of my local video store by mistake.

i have to agree with the person looking for some measurment to weed out advertising types at birth. maybe send them to school as taxidermists or something.

advertising is the bane of our age but many take it for granted, like a person who never realizes that not all people eat macaroni and cheese prepared from a box for every meal. there is more to life than clever lies from advertisers. i wonder if we'll ever escape it enough to see just how pernicious it is. my guess is no.

on the other hand maybe i can take advantage of it. anybody want to buy some "quiet?" i'll have commercials up next week...............

reminds me of that tom cruise movie (1)

nxracer (948376) | about 8 years ago | (#14981803)

soon they'll be implanting chips in us at birth so the advertizers know who we are and will feed ads to the screen based on our 'preferences'
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