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Mark Vena on Dellienware

CmdrTaco posted more than 8 years ago | from the not-much-else-to-post-on-a-sunday-morning dept.

155

Edison Trent writes "Tom's Hardware has a piece up on the acquisition of Alienware by Dell in which they've interviewed Mark Vena, Alienware's VP of Marketing, who spilled some interesting beans on the acquisition. Among them is the fact that Michael Dell himself (aka Mr Steve Jobs-alike) supposedly led the acquisition from the beginning (will this force out Alienware management later?), and that Dell will be handling all of Alienwares supplier relationships, including that with AMD. In the more mundane and day to day changes Dell will also be backing Alienware financing of their expensive machines, which is something Alienware couldn't have done before on its own and because Dell will be handling all of Alienwares suppliers the company expects to get more allocation of scarce products such as new graphics cards and ordering an Alienware will no longer be like putting in an order for a car in East Germany."

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Who is driving? (-1, Offtopic)

Anonymous Coward | more than 8 years ago | (#14997930)

Bear is driving!
How can that be (first post)?

Re:Who is driving? (2)

HyoImowano (761382) | more than 8 years ago | (#14999355)

Car full of midgets!

Slashbot Rhyme (-1, Flamebait)

Anonymous Coward | more than 8 years ago | (#14997932)

I make a dash to the Slash to the D-O-T
Coz them news for nerds makes sense to me
So let this serve as a warning to the spammers and trolls
You may have a fat pipe but you ain't got bawls.

There's a new manifesto by ESR
And the stats of the watts of a hybrid car
I gots love for Perens and miguel, et al
And I voted CowboyNeal on the Slashdot Poll

I'm Microsoft bashin' like every single day
Coz the OS got holes and Exploder's teh gay
Now SCO's talkin' trash so I give firefox a ride
To reply as a Coward so I can hate on McBride

I will flame you with language I won't say to your face
And I bet you can't guess who gots all your base
There's one way to know if your server is rotting
Just post a link and you'll get a slashdotting

You can mod me down coz I'm a karma whore
And I'm a decorated veteran of a recent flame war
Where they fought about an app with a K or a G
And a heated debate on what was meant by "Free"

As a slashbot, when Linux receives a threat,
My palms begin to sweat and my evil bit is set
You best believe I'll be posting a rant
And I'll be surfin' Slashdot 'til my mom says I can't.

Mod parent up! (0, Offtopic)

jtogel (840879) | more than 8 years ago | (#14998494)

Brilliant! Too bad it was modded OT...

I mean, it sure is OT, but it's actually really good! So, who's recording this?

Editing 101 (4, Insightful)

Gothmolly (148874) | more than 8 years ago | (#14997933)

Dear Editors,
You can, you know, edit the submissions. Holy run-on sentences. To wit:

In the more mundane and day to day changes Dell will also be backing Alienware financing of their expensive machines, which is something Alienware couldn't have done before on its own and because Dell will be handling all of Alienwares suppliers the company expects to get more allocation of scarce products such as new graphics cards and ordering an Alienware will no longer be like putting in an order for a car in East Germany.

This is 5th or 6th grade level writing. Even MS Word would have suggestions to fix it.

Sadly (2, Interesting)

RedHatLinux (453603) | more than 8 years ago | (#14997946)

In the more mundane and day to day changes Dell will also be backing Alienware financing of their expensive machines, which is something Alienware couldn't have done before on its own and because Dell will be handling all of Alienwares suppliers the company expects to get more allocation of scarce products such as new graphics cards and ordering an Alienware will no longer be like putting in an order for a car in East Germany."

Actually, according to Microsoft Word 97, this scores at a 12.0 reading level on the Flesch-Kincaid reading level test ran with spellcheck.

Re:Sadly (2, Informative)

yesteraeon (872571) | more than 8 years ago | (#14998472)

That simply means it's hard to read, not necessarily well written though.

Re:Editing 101 (2, Funny)

Timesprout (579035) | more than 8 years ago | (#14997948)

Wheres SlashClippy when you need him

Re:Editing 101 (4, Funny)

jb.hl.com (782137) | more than 8 years ago | (#14997954)

"Hi, you appear to be writing a Slashdot story! I'm not going to bother helping, because you're inevitably going to fuck up anyway. Bye!"

Re:Editing 101 (0, Offtopic)

Anonymous Coward | more than 8 years ago | (#14997955)

Actually Word only suggests changing "Alienware" to "Alien ware".

Troll on!

Re:Editing 101 (0, Flamebait)

Blackknight (25168) | more than 8 years ago | (#14997972)

I don't think the editors care. They're making money hand over fist whether they edit stories or not.

NOT offtopic (0)

Anonymous Coward | more than 8 years ago | (#14997979)

Some of us are subscribers, and we DO deserve better. Does the moderator who marked this "Offtopic" have a better suggestion for a place to vent frustrations with the site's lack of professionalism? The editors clearly don't care, and if the users don't care either, well, then, that's it for Slashdot.

Re:Editing 101 (0)

Anonymous Coward | more than 8 years ago | (#14998347)

Dear Editors,
You can, you know, edit the submissions.


And just where the hell did you get that idea?

Re:Editing 101 (1)

Trevahaha (874501) | more than 8 years ago | (#14998669)

Glad I'm not the only one who was like "WTF?"

Re:Editing 101 (1)

dino213b (949816) | more than 8 years ago | (#14998824)

Someone should donate a few bucks to edit this professionally.

http://www.essayally.com/ [essayally.com]

Re:Editing 101 (1)

MS_Word (877966) | more than 8 years ago | (#14999026)

Eh... Suggestions. Maybe make it two short sentences instead.

I've underlined it in green too.

rebates (0)

Anonymous Coward | more than 8 years ago | (#14997991)

Get a loaded Alienware machine now for only 1799 USD! (*)

*after a $2000 rebate

Re:rebates (3, Funny)

ScrewMaster (602015) | more than 8 years ago | (#14998099)

"Dude ... you're getting an Alien!"

I'm sure Sigourney Weaver will be first in line.

Re:rebates (1)

just_another_sean (919159) | more than 8 years ago | (#14998506)

Nice.

And for some more humor-based-on-everyone's-favorite-weed-smoking-sp okesperson-and-aliens please point your browser to this little gem [userfriendly.org] .

Ewwww (-1, Flamebait)

Anonymous Coward | more than 8 years ago | (#14997999)

Those machines look like crap. Dell is going to need more than that to compete with Apple.

Re:Ewwww (2, Insightful)

AHumbleOpinion (546848) | more than 8 years ago | (#14998196)

Those machines look like crap. Dell is going to need more than that to compete with Apple.

I own a Mac and a PC, neither was purchased based on looks. I'm sure Apple marketing would like you to think otherwise, but your computer's look is nice but far from important to most people. Beside's Apple's look is pretty conventional, except for the Mini. It's Mac OS X that looks different and makes people buy Macs, not the case.

Re:Ewwww (1)

kaiserlucifer (823757) | more than 8 years ago | (#14998880)

Nah, I can't count the number of times I've seen people look at a mac, say "ohh pretty!" and go get one. Its true, I'm from a pretty rich suburb, but there's plenty of people who buy macs just cause they're hot.

Re:Ewwww (1)

AHumbleOpinion (546848) | more than 8 years ago | (#14999277)

ah, I can't count the number of times I've seen people look at a mac, say "ohh pretty!" and go get one. Its true, I'm from a pretty rich suburb, but there's plenty of people who buy macs just cause they're hot.

Your statement is self contradictory, "pretty rich suburb" and "plenty of people". Apple's 3-4% marketshare proves otherwise.

Even among Apple users your statement is nonsense. Most people who buy Macs do so because of Mac OS X, not as a fashion statement. Again, Mini's are the exception regarding "looks", however it's not about "pretty" it's about size.

Re:Ewwww (0)

Anonymous Coward | more than 8 years ago | (#14999053)

Except for the Mini... oh and the iMac... wait, actually Apple doesn't sell any consumer desktop computers with a conventional look.

Re:Ewwww (1)

AHumbleOpinion (546848) | more than 8 years ago | (#14999302)

Except for the Mini... oh and the iMac... wait, actually Apple doesn't sell any consumer desktop computers with a conventional look.

The Mini is the only exception and that has to do with size not style. You can't get much more conventional than an iMac, it looks like a flat panel monitor. That's a great thing, but it is not unconventional looking, it was not even a first from a major PC vendor. If I did not have a couple of good flat panels laying around I may have purchased an iMac rather than a Mini. The PowerMac, a fairly conventional looking tower. Sorry, aluminum and blue LED's don't change the fact that it's basically a rectangular box like most others. If anything it's closer to generic cases, simpler - more of a plain rectangular box, than more stylized cases from major PC vendors.

Re:Ewwww (0)

Anonymous Coward | more than 8 years ago | (#14998692)

All of the drives on those machines have eject buttons. 'nuff said.

Re:Ewwww (1)

toddestan (632714) | more than 8 years ago | (#14999056)

Those machines look like crap. Dell is going to need more than that to compete with Apple.

Dell already sells something like 10 computers for every Macintosh sold. I don't think Dell is all that worried.

Still AMD? (2, Interesting)

loftwyr (36717) | more than 8 years ago | (#14998001)

Will you still be able to get AMD processors? AFter all, Dell has a relationship (marriage) to Intel and having a subsidiary buying from the competition could make Intel unhappy....

Re:Still AMD? (3, Interesting)

zerocool^ (112121) | more than 8 years ago | (#14998055)


"Wholly Owned Subsidiary"

Separate legal entity. Intel may be pissed off about it, but Dell is still Dell, and Alienware was using AMD processors anyway; no one gained or lost any ground in marketshare.

~W

Re:Still AMD? (1)

Feanturi (99866) | more than 8 years ago | (#14998171)

Considering that Dell's website already sells AMD processors I would guess that you will.

Alienware should not be AMD fanbois (3, Insightful)

AHumbleOpinion (546848) | more than 8 years ago | (#14998215)

I'm an AMD user, but if the Core Duo outperforms Athlon and Alienware switches would users care? Would it be inconsistent? No on both. Alienware is about performance. They should not be AMD fanbois and they should sell whatever CPU is the fastest at the time.

Re:Still AMD? (1)

Tanmi-Daiow (802793) | more than 8 years ago | (#14998301)

I heard that Dell was the only major computer builder not using AMD. I suspect this is part of their scheme to start using AMD chips. Just my own personal conspiracy theory...

Why? (2, Insightful)

gimpimp (218741) | more than 8 years ago | (#14998013)

I'm confused as to why anyone would buy one of these machines. In a world where hardware that is a success is simple, sleek and nice to look at, why oh why would someone want one of the hideous things from Alienware. And then Dell go and buy the company. Yikes.

Re:Why? (2, Insightful)

wed128 (722152) | more than 8 years ago | (#14998137)

Alienware tends to promote the nerdy hardware pissing contest common amoung seniors in high school and freshman in college.

Re:Why? (1)

NutscrapeSucks (446616) | more than 8 years ago | (#14998158)

I guess you'd have to be about 18 to get into the idea of having a ueber-computer. After you've been around a while, it's pretty obvious that all computers are basically worthless junk after about 5 years.

Re:Why? (1)

Bing Tsher E (943915) | more than 8 years ago | (#14999379)

Huh? I am typing this message right now on a very useful non-junk computer that is more than five years old.

I don't, however, necessarily want to change the perceptions of people like you, as I only paid about $5 for this machine (a used Dell Pentium III system.) It's useful to people like me who make 'best use' of less-than-new hardware for people like you to be out spending three or four figure amounts on the machines we buy with pennies-on-the-dollar a few years from now.

So flame on, tiger. Buy the new flashy stuff! Hoorah for you!!

Re:Why? (1)

EverDense (575518) | more than 8 years ago | (#14999500)

Huh? I am typing this message right now on a very useful non-junk computer that is more than five years old. I don't, however, necessarily want to change the perceptions of people like you, as I only paid about $5 for this machine (a used Dell Pentium III system.) It's useful to people like me who make 'best use' of less-than-new hardware for people like you to be out spending three or four figure amounts on the machines we buy with pennies-on-the-dollar a few years from now. So flame on, tiger. Buy the new flashy stuff! Hoorah for you!! In context, Alienware computers are promoted as being GAMES machines.

Re:Why? (1)

Edzor (744072) | more than 8 years ago | (#14998359)

true nerds build their own. alienware is looked down upon in computer geek community. as this thread points out.

Re:Why? (1)

wed128 (722152) | more than 8 years ago | (#14998545)

I wholeheartedly agree. Perhaps i should have used different phrasing. I was really referring to those that play too much counterstrike and don't really use all that power for anything else. Not nessessarily nerds, per se.

Re:Why? (0, Troll)

timeOday (582209) | more than 8 years ago | (#14998271)

In a world where hardware that is a success is simple, sleek and nice to look at, why oh why would someone want one of the hideous things from Alienware.
So what gaming rig is it you want everybody to buy? A Mac Mini?

Re:Why? (0, Troll)

fa_king (952336) | more than 8 years ago | (#14998350)

No, just a simple Quad G5 would do the trick. This way you wouldn't have to deal with Dell or Alienware's horrible support. You would have the equivalent of two Xbox 360s, and a much better OS.

I am not trolling in this area because I have experienced both Alienware and Dell support. I would have to admit that Apple's support is better but they still have flaws.

Re:Why? (1)

radish (98371) | more than 8 years ago | (#14998663)

You would have the equivalent of two Xbox 360s, and a much better OS.
And no games. Which kinda defeats the purpose.

Re:Why? (1)

Locke03 (915242) | more than 8 years ago | (#14998806)

You forgot the part about almost all the games that are available costing a lot more than their PC counterparts. Yeah, my laptop is a Mac and I got World of Warcraft on it with a few other games but I'm not giving up my desktop gaming PC for a Mac.

Trolling? (0, Flamebait)

fa_king (952336) | more than 8 years ago | (#14998915)

This is factual not trolling, you fuck. Score(0), Troll......suck a dick!

You must own Dell or a Alienware crap!

Re:Trolling? (1)

m50d (797211) | more than 8 years ago | (#14999034)

The two are not mutually exclusive. Observe: Java is slow and sucky.

Re:Why? (2, Interesting)

Jeff DeMaagd (2015) | more than 8 years ago | (#14998323)

Some of them are pretty nice. I think the logo is pretty lame though, and the green is just ugly, IMO, but the black cases are pretty nice.

If someone told me a few years ago that there's big money (in per-unit profits) to be made in throwing together off the shelf boards, I wouldn't have believed them. It's not that hard to do.

Re:Why? (1)

BlogPope (886961) | more than 8 years ago | (#14998827)

If someone told me a few years ago that there's big money (in per-unit profits) to be made in throwing together off the shelf boards, I wouldn't have believed them

The impressive thing was that Alienware showed up when the world was convinced computers were driving to a slim margin/cheapest possbile world. They identified a market where people were willing to pay big premiums that was previously dominated by do-it-yourselfers. Before Alienware, "gaming rigs" were a hobbiest thing

Re:Why? (2, Insightful)

toddestan (632714) | more than 8 years ago | (#14999042)

I'm confused as to why anyone would buy one of these machines. In a world where hardware that is a success is simple, sleek and nice to look at, why oh why would someone want one of the hideous things from Alienware. And then Dell go and buy the company. Yikes.

Some people don't care so much about looks, and others actually thing they look cool.

What I don't get is people who buy Alienware when you can get the same thing at a fraction of the cost if you build it yourself.

Dell still doesn't need AMD (-1, Flamebait)

Glasswire (302197) | more than 8 years ago | (#14998022)

In fact Intel's new microarchitecture processor Conroe [anandtech.com] makes AMD cpus unnecessary. Has it occured to anyone that now that Intel is poised to decisively take back the performance crown, Dell wants to be able to exploit that in the gamer/enthousiast market before the other specialty firms do?

Re:Dell still doesn't need AMD (-1, Troll)

Anonymous Coward | more than 8 years ago | (#14998195)

That is because Intel has been, and will be far more superior to Awful Micro Devices. The same goes for Windows being far more superior to Linsux. The reasons why windows is being hacked into is
1. Windows is more popular than Linsux.
2. Why would hax0r's want to tarnish the image of GNU/Linsux, their favorite inoper, er I mean operating system?

So you linsux idiots need to get out of your parents basements and either get a life, or go kindly jump off a bridge somewhere.

Naturally, this will get modded down as either a troll or a flamebait due to the fact the moderators can't handle the truth.

Re:Dell still doesn't need AMD (-1, Troll)

Anonymous Coward | more than 8 years ago | (#14998423)

As usual, the fucktards can't handle the truth so they censor the information by modding the comment down. I will keep posting as there's no way of blocking a dynamic IP address unless you block everyone from the area.

That is because Intel has been, and will be far more superior to Awful Micro Devices. The same goes for Windows being far more superior to Linsux. The reasons why windows is being hacked into is
1. Windows is more popular than Linsux.
2. Why would hax0r's want to tarnish the image of GNU/Linsux, their favorite inoper, er I mean operating system?

So you linsux idiots need to get out of your parents basements and either get a life, or go kindly jump off a bridge somewhere.

Naturally, this will get modded down as either a troll or a flamebait due to the fact the moderators can't handle the truth.

And I hope they keep modding these posts down, as it wastes their mod points.

Re:Dell still doesn't need AMD (0, Troll)

thedletterman (926787) | more than 8 years ago | (#14998351)

AMD also has plans to release their own 65nm chipsets at something ridiculous like 30 watts.. they also have a line of quad and eight core processors that will beat the shit out of intel... not to mention AMD's crossbar technology blows fsb out of the water, and HT is a complete piece of garbage.. AMD still maintains superior architecture, even if Intel does get the 65nm fabrication to market faster due to their excess $125 billion in cash.. considering AMD has only like $8 billion in cash.. it would be total bewilderment that Intel couldn't beat AMD to the market with new fabrication and manufacturing processes. It's still no secret that AMD has better engineers.

Re:Dell still doesn't need AMD (0)

Anonymous Coward | more than 8 years ago | (#14998432)

That article you linked to is still garbage, just like it was back when it was on the front page. Those "benchmarks" were completely meaningless. Congratulations, a brand new, not even released yet, next generation product, outperforms a 6 month old chip and even older motherboard. That's not mentioning the vastly superior RAM on the Intel setup. And then there's the fact that Intel provided both of those test setups. Sounds pretty shady all around. How about waiting for some real, impartial benchmarks, using real, competing products before declaring AMD dead, eh?

My thoughts (2, Insightful)

Stonent1 (594886) | more than 8 years ago | (#14998024)

When I first saw Alienware, I just thought, "Hmm, so they painted an Antec case green and filled it with high-end parts". When the laptops came out, they caught my interest, but the PCs never did anything for me. That Antec case they've been using has been around since 1997 or so.

Re:My thoughts (0)

Anonymous Coward | more than 8 years ago | (#14998141)

Actually, with the desktops one could argue that Alienware shows some creativity putting things together. The laptops are nothing more than rebranded boatanchors.

Re:My thoughts (0)

Anonymous Coward | more than 8 years ago | (#14999138)

The Alienware laptops I've seen were all pieces of crap. The screens were grainy and had poor color depth, the keyboards used a weird key layout, and the battery life was terrible.

Not to mention that the Power Brick that came with them rivals the power brick on the XBox360, except that the laptops are theoretically "portable" - for something like an hour until the battery dies.

They literally put a desktop processor in the one I saw, and were proud of the fact, advertising it. Yay, massive power-drain!

To be perfectly honest, I've always perferred Dell computers - laptops and desktops - to Alienware computers. Dell products seemed to have been better tested, having better battery times and less cooling issues than the Alienware machines. Then again, this is a relatively small sample size, YMMV, IMHO, all that.

Slow Down Cowboy!

Slashdot requires you to wait between each successful posting of a comment to allow everyone a fair chance at posting a comment.

It's been 40 minutes since you last successfully posted a comment


Yep, because if I were allowed to post a comment every half-hour, no one else would get a chance to talk! I see the Your Rights Online section is becoming more and more of a joke. "We support anonymity online! Just, not here."

They did the same thing with laptops. (2, Interesting)

DoctaWatson (38667) | more than 8 years ago | (#14999121)

Ever hear of a company called Sager? Paint their high-end laptops green, add $500 to the price and you've got an Alienware laptop.

This is so scary... I'll stick with Apple... Dept. (1, Funny)

creimer (824291) | more than 8 years ago | (#14998027)

User Friendly [userfriendly.org]

Re:This is so scary... I'll stick with Apple... De (1)

Doppler00 (534739) | more than 8 years ago | (#14998530)

Userfriendly has not been funny in like 5 years. I mean, how many times can you say "microsoft is stupid, linux is the best!" without it getting old?

Re:This is so scary... I'll stick with Apple... De (0)

Anonymous Coward | more than 8 years ago | (#14998992)

Sounds to me like you haven't read UF in about 5 years. The Linux Vs. M$ shit has been pretty minimal for quite some time now.

Re:This is so scary... I'll stick with Apple... De (0)

Anonymous Coward | more than 8 years ago | (#14999250)

That's true but UF is still not funny.

Giving money back to shareholders (0)

Anonymous Coward | more than 8 years ago | (#14998031)

Dell is better off shutting down, and giving the money back to its shareholders....

Apple stock down 30% in 3 months (1)

AHumbleOpinion (546848) | more than 8 years ago | (#14998266)

Dell is better off shutting down, and giving the money back to its shareholders....

[humor]
But where would 97%, errr - excuse me - Apple's been on a run - 96% of the public get their computers?
[/humor]

Hey, one lame joke deserves another. ;-) For the record I own a Mac and a PC, and I know Dell does not supply all PCs. creative license.

More importantly, with Apple's recent nosedive in stock price, 30% in three months - 86.40 to 59.96 you probably don't want to advocate Macs and mention stocks in the same post. This nosedive occured as they were introducing some of their best computers ever. Apple's recent success has little to do with their computers, it's *iPod* that is making Apple. Without iPod they would probably be successful, have a slightly better image due to the Apple store and it's reminding the public they are still around and worth considering, but they would not be gathering all the attention they currently are. There may be no halo effect for computer purchases but their is a halo effect for the media. iPod gets the media to cover Apple's computers far more than they would have otherwise.

Re:Giving money back to shareholders (1)

babbling (952366) | more than 8 years ago | (#14998285)

I realise you were not being serious, but despite that... If the shareholders wanted their money back, they could just sell the shares.

What? (4, Funny)

Tezkah (771144) | more than 8 years ago | (#14998041)

Did you just compare Michael Dell to Steve Jobs?

Here's a hint: one wears a turtleneck and makes innovative computer products, the other one is Michael Dell.

Next Time on Slashdot: "Linus Torvalds (Linux's Bill Gates) tells people to use KDE!!!"

Re:What? (1)

ndogg (158021) | more than 8 years ago | (#14998148)

The OP said that Michael Dell wants to be Steve Jobs.

Re:What? (2, Insightful)

asuffield (111848) | more than 8 years ago | (#14998808)

wears a turtleneck and makes innovative computer products

You mean 'wears a turtleneck and talks about computer products'. Steve Jobs may have worked on them in the past, but he's all PR nowadays. Other people make the products.

Re:What? (1)

Bing Tsher E (943915) | more than 8 years ago | (#14999402)

No, Jobs didn't make them in the past, either.

He leaves behind him a trail of the people he has used and burned out.

But marketing shills like him have always been necessary to get 'the money guys' in line and supporting cool new products.

It's not a bad thing that Steve Jobs exists in the world. Not at all. But let's not buy into the myth that he's anything but a manipulative S.O.B. who happens to be useful.

The story I heard.... (3, Interesting)

m33p (635261) | more than 8 years ago | (#14998050)

The story I heard was that a number of key Dell people defected to Alienware over the past year, and Dell acquired Alienware more to regain these people than the company or the brand. FWIW... -a.

Re:The story I heard.... (0)

Anonymous Coward | more than 8 years ago | (#14998076)

Those same people are probably going to end up defecting yet again. What a dirty underhanded way of trying to get your employees back. If only Microsoft did that with Google. hmmm.

Re:The story I heard.... (1)

Maxhrk (680390) | more than 8 years ago | (#14998416)

heh... I have to say those lines from star trek:

"Resistance is futile" Poor people who tried to deflect to ALienware. :D

Hopefully Dell will not make this mistake (4, Insightful)

i_want_you_to_throw_ (559379) | more than 8 years ago | (#14998075)

of replacing successful management.

Quite possibly the stupidest thing done in business is acquiring a successful company and then forcing out management that got you there in the first place.

A great example is the airline industry. I used to work for American Airlines and we bought AirCal in the late 1980s, a successful airline. Thinking that somehow we had possessed a magic talisman I suppose, we proceeded to throw the routes to the dogs and our California business went to hell. Then came the establishment of the San Jose "hub" which we did to mainly get coveted Tokyo routes. We signed a deal with the city of San Jose but the deal stipulated that if we ever downgraded San Jose that we could never land in the city again. All was well and good until Southwest came to California (a carrier that also forced us to close up shop in Nashville without a fight).

Within a couple of years Southwest was trouncing our ass and United but one carrier that stood up and fought back successfuly was Reno Air. They put up a great fight with Southwest and did ok. American then suckered Reno Air into subleasing the money losing gates and operations at San Jose and then something amazing happened: Reno Air prospered!

American, thinking like every other arrogant business, bought Reno Air, installed their incompetant management (rife in EVERY legacy carrier which is big reason why they are all hurting so bad now) and Southwest's response was a big "THANK YOU"! American bought their one big competitor and Southwest already knew that American could be taken fairly easily.

Mere possession does not give you advantage, culture does. That is why Southwest is so successful as well as Apple.

Re:Hopefully Dell will not make this mistake (2, Insightful)

ScrewMaster (602015) | more than 8 years ago | (#14998162)

True ... corporations that go on acquisition sprees would be better off, I'd say, using the Roman model for empire building. After completing the occupation, you install your own leader/watchdog to enforce overall policies but leave the culture and its own laws intact except where they conflict with yours. You also provide the subject people with legitimate protection from invaders (so they perceive you more as a benevolent overlord, not a dictator.) If you simply move in, knock off the existing ruling class and start issuing orders and changing things, you will immediately meet with resistance.

Re:Hopefully Dell will not make this mistake (0)

Anonymous Coward | more than 8 years ago | (#14998219)

Getting off topic but anyway

Almost the exact opposite happened in DC.

United had an agreement with the regional carrier Atlantic Coast Airlines (United Express or ACA) to handle the East coast routes. Basically, United tranfered passengers to and from Washington Dulles to thier other hubs and ACA transfered them to and from thier locations on the east coast on smaller planes. ACA was profitable and they were streamlined but United did not bite and want to pay prium to renew the contracts or to buy them out. After looong negotiations, ACA finally pulled out of the agreement with United and formed Independence Air. Well, Independence Air maintained thier own management and operations and still tanked big time all on thier own.

Re:Hopefully Dell will not make this mistake (1)

Monkelectric (546685) | more than 8 years ago | (#14998307)

Its the same story everywhere. The place I work, the management is so out of touch they have no idea whats going on. They constantly allocate resources in the most ass way possible, lie, cheat, steal, and fire anybody who is competent.

Re:Hopefully Dell will not make this mistake (4, Funny)

just_another_sean (919159) | more than 8 years ago | (#14998632)

The place I work, the management is so out of touch they have no idea whats going on. They constantly allocate resources in the most ass way possible, lie, cheat, steal, and fire anybody who is competent.

So you work at Microsoft?

Re:Hopefully Dell will not make this mistake (1)

/dev/trash (182850) | more than 8 years ago | (#14998595)

Um. They bought Alienware to eliminate competition, not reward great managers.

Re:Hopefully Dell will not make this mistake (2, Insightful)

winwar (114053) | more than 8 years ago | (#14999202)

"They bought Alienware to eliminate competition..."

They were only competition in the sense that they sold PC's-their volume was miniscule copmared to Dell. Dell bought the reputation. If they are smart they won't screw that up. I wouldn't hold my breath.

Re:Hopefully Dell will not make this mistake (1)

megamike23 (932627) | more than 8 years ago | (#14999052)

I thought that southwest was so successful because they bought a lot of gasoline and oil futures at very low prices so now they do not have to pay as high of a price for fuel as everyone else.

Dell - one of largest RNC Contributors (-1, Flamebait)

Anonymous Coward | more than 8 years ago | (#14998166)

Great, now the proceeds from the high margin Alienware sales can go to help the RNC just like Dell.

Re:Dell - one of largest RNC Contributors (0)

Anonymous Coward | more than 8 years ago | (#14998205)

So what? Bill Gates and Microsoft contributes to the DNC. So I guess it all works itself out in the end.

Re:Dell - one of largest RNC Contributors (-1, Troll)

Anonymous Coward | more than 8 years ago | (#14998516)

The DNC isn't trying to take away all our rights, isn't for spending many hundreds of billions of dollars on unneccessary wars, and is'nt for pisssing away our international reputation. The RNC is behind shrub, and has been all gung ho for him doing those things.

An alien shaped computer? (2, Interesting)

ScottyH (791307) | more than 8 years ago | (#14998203)

I don't know about anyone else, but I would be embarrassed to own a computer that looks like an alien's head.

Re:An alien shaped computer? (1)

chicagotypewriter (933271) | more than 8 years ago | (#14998325)

Yeah, but if you buy it, then you don't have to put those sweet alien head stickers on your case that you got from a 50 cent sticker machine. You know, the ones right next to gumball machines in dirty Pizza Huts. Buying alienware takes out at least that one step of crucial case-modding.[/1997]

Re:An alien shaped computer? (0)

Anonymous Coward | more than 8 years ago | (#14998498)

My mother was an alien, you insensitive clod

you and your quips (4, Insightful)

maskedavenger (674027) | more than 8 years ago | (#14998226)

everyone can make stupid names like Dellienwarel and the like but to me, if Alienware wanted a parent company, Dell would be the first I would pick. They're the only mass-makers that my institution hasn't regretted buying from. Low maintenance, I think about 1 out of 100 are shipped with something wrong with them. I won an Alienware in a gaming tournament. It wasn't better than my current rig but it was nice. I unpackaged it to take pictures for ebay and I was very impressed with it overall. Dell takes the same care for each computer even though they sell for much lower. This *should* lower Alienware's prices due to supply costs being cut. If so, this will put one hell of an edge on the market for them. I think of Dailmer-Chrystler, now that they merged European cars have boommed all over the nation. Same thing's going to happen with Alienware. My question is, is XPS going to compete with Alienware in good manner?

McBride (1)

Short Circuit (52384) | more than 8 years ago | (#14998467)

Dellienwarel

Hey, don't confuse me with Darrel McBride-like references.

Re:you and your quips (0)

Anonymous Coward | more than 8 years ago | (#14998938)

"This *should* lower Alienware's prices due to supply costs being cut."

You've missed the point of Alienware, it's for people who want to spend money, and get a kick out of having a $3000 computer. The same people who buy Monster cables.
Making them cheaper would reduce sales. Still, having Dell on board might let them up the profit margin another 25% (to 225).

(I'm not being nasty, it's a legitimate source of pleasure, and if you have the money, go for it.)

All about product differentiation (0, Flamebait)

justthinkit (954982) | more than 8 years ago | (#14998270)

Dell is on a "high end look" kick right now and by buying Alienware they can shut down a competitor and gain another look. It won't change the fact that I'll never buy or recommend a Dell because my Dell sucks http://www.just-think-it.com/mydell.htm [just-think-it.com]

Re:All about product differentiation (0)

Anonymous Coward | more than 8 years ago | (#14998625)

Wow, how insightful. Most of your "points" on why your Dell sucks are the result of a user who doesn't seem to really know computing.

Your first point seems to indicate that you're using the OEM software load. Wow, sure sounds like you've been "computing" for 22 years.

Your second point.. Jesus, chill with the fucking USB devices. You only have so much power for the bus. Get a nice powered USB hub and stop bitching.

Your third point, I will say, is a legitimate complaint. You should learn how to deal with techs, though.

These are all common problems with computers. Someone who claims to have been in the game as long as you should know how to handle them.

Re:All about product differentiation (3, Insightful)

justthinkit (954982) | more than 8 years ago | (#14999084)

Wow, how insightful. Most of your "points" on why your Dell sucks are the result of a user who doesn't seem to really know computing.

Heh, AC, your jealousy is showing.

Your first point seems to indicate that you're using the OEM software load. Wow, sure sounds like you've been "computing" for 22 years.

Why on earth would OEM vs OTS software matter? More importantly, why would this indicate anything about anyone's experience. My Dell issue can be summed up in two words: hardware problem.

Your second point.. Jesus, chill with the fucking USB devices. You only have so much power for the bus. Get a nice powered USB hub and stop bitching.

Since my HP laptop ran with a similar number of devices there is nothing to say I am doing anything wrong here. But I appreciate your wisdom-at-a-distance.

Also, if it can't handle this many devices, why have this many (7) USB ports?

Your third point, I will say, is a legitimate complaint. You should learn how to deal with techs, though. These are all common problems with computers. Someone who claims to have been in the game as long as you should know how to handle them.

The so-called techs are impossible to deal with -- total denial city. How does one deal with someone who totally denies that there is a hardware problem? Wait, that would be you too.

See UserFriendly's take (2, Funny)

Midnight Thunder (17205) | more than 8 years ago | (#14998526)

See UserFriendly's take: http://ars.userfriendly.org/cartoons/?id=20060326 [userfriendly.org] :)

Re:See UserFriendly's take (0)

Anonymous Coward | more than 8 years ago | (#14998807)

I don't get it. Is there some sort of association between Dell and Jar Jar...or it just because he's an alien. STUPID!

Let the probing questions begin... (1)

Black Art (3335) | more than 8 years ago | (#14998543)

I am expecting lots of comments about Alienware being probed by "Dell Dough".

All memory of those posts will not be erased from your memory.

East German Cars (3, Informative)

edunbar93 (141167) | more than 8 years ago | (#14998558)

ordering an Alienware will no longer be like putting in an order for a car in East Germany.

You mean even terrorist sponsoring countries like... *Canada* will be able to get Alienware computers now? Wow, that would be amazing, considering you can't get them shipped up here for love or money for some bizarre reason. All the people I know that have them had them shipped to some border town where they picked them up themselves.

Re:East German Cars (1)

0racle (667029) | more than 8 years ago | (#14998913)

Go build your own that gets the same performance for a fraction of the cost.

There is nothing special about alienware computers, they just look stupid and thats all you're paying for.

Re:East German Cars (1)

CastrTroy (595695) | more than 8 years ago | (#14999439)

For the price they charge you could probably buy an equivalent machine and get it painted by an actual artist. Got down to your local university/college and see how many students would love the opportunity to make a couple hundred bucks painting a computer case.

Conspiracy Theory of the Day (2, Insightful)

Nom du Keyboard (633989) | more than 8 years ago | (#14998594)

Starting point: Alienware embarrasses Intel by being the best known seller of better performing AMD highest-end gaming systems, although they do sell Intel boxen too for buyers who want that.

1: Intel could Never buy Alienware and force them to become an Intel-only shop.

2: Dell Can buy Alienware because Dell is already in this business and attempting to compete at the top end with their own immensely overpriced ($9,900) system already.

3: It would have been worth it to Intel to give Apple a lifetime supply of Intel processors for Free just to silence their harshest x86 critic. (Maybe they have done exactly that, however, that's a theory for another day.)

4: If Dell switches Alienware over to Intel Conroe processors exclusively in a few months claiming that On This Day Intel is the best choice, therefore we are going to use them Forever Forward, this will not spawn any anti-trust suits because Dell is simply making a business decision.

5: Dell is now Intel's friend forever, and gets as good a deal with new processors as Apple is clearly seeming to be getting.

I know I left that tin foil hat around here somewhere.

Dellianware?! (2, Funny)

pranay (724362) | more than 8 years ago | (#14998985)

Whoa....why make up silly names when everyone knows Dell and Alienware together make Delaware. All we want is for ID software to merge with Yahoo, and we will have IDahoo! Now its all making sense, those state names were not based on native tribes afterall.

What's wrong with German cars? (1, Insightful)

askegg (599634) | more than 8 years ago | (#14999476)

ordering an Alienware will no longer be like putting in an order for a car in East Germany.

People who buy German cars like to be able to specify all the options and customise their car to their liking. They know they are paying more, but feel they are getting a car built just for them.

It is the same with Alienware. People who buy these computers want to customise them. They are high end, expensive, personalised machines - that's their niche. Buyers to not want just another beige box, or that might have well purchased a.... well, a Dell.

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