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What Do You Think of the 'Hitman' Ad?

Zonk posted more than 8 years ago | from the not-so-good-taste dept.

152

GamePolitics brings up a topic well worth discussion, the ad for Hitman currently making the rounds in gaming magazines. Their question is: Sexy or Sexist? From the article: "Her well-kept body lies on a bed of gold satin sheets; her pose is deliberately enticing -- until you realize there is a bullet hole in the middle of her forehead. Then you notice the pool of blood spreading around her pillow. At at first glance, however, the blood seems to be just more accessorizing; it matches her lingerie and high heels. Regardless of your reaction to the photo, one thing is abundantly clear. The ad itself has nothing to do with the game its pimping. Nada. Zippo. Just visit the site for Hitman: Blood Money, and you'll see what I mean." What do you think?

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152 comments

Hmmm (4, Insightful)

MyLongNickName (822545) | more than 8 years ago | (#15135045)

It must be a good ad. It got lashdot and other news sites posting about it. Remember: "there is no such thing as bad publicity."

Re:Hmmm (0)

westlake (615356) | more than 8 years ago | (#15135098)

Remember: "there is no such thing as bad publicity."

Tell that to Rockstar, after GTA: San Andreas.
It is not good news when your product is pulled from the shelves at Walmart.

Re:Hmmm (0)

Anonymous Coward | more than 8 years ago | (#15135194)

yeah because Walmart is the only place to buy things isnt it

Re:Hmmm (1)

Naradak (964260) | more than 8 years ago | (#15135380)

For a lot of people, yes, it is. If I wanted to go somewhere besides Walmart for buying games, I'd have 3 hours (round trip) of driving ahead of me.

Re:Hmmm (1)

mugs_oh (910277) | more than 8 years ago | (#15135662)

It really takes you three hours to order something from: www.bestbuy.com www.compusa.com www.newegg.com www.ebgames.com www.gamestop.com

Re:Hmmm (1)

November 1, 2005 (927710) | more than 8 years ago | (#15135709)

If you have to drive 3 hours to go to any other retail outlet that sells video games, you don't count in this fucking discussion. You're backwoods trash and you should stay there. Fuck you.

Re:Hmmm (1)

westlake (615356) | more than 8 years ago | (#15135878)

yeah because Walmart is the only place to buy things isnt it

Big box retail is important to Roakstar and there is no one bigger in that market than Walmart.

Re:Hmmm (-1, Troll)

Anonymous Coward | more than 8 years ago | (#15135105)

The ad itself has nothing to do with the game its pimping. Nada. Zippo.

This is shocking an absolutely unheard of.

And please, Slashdot, get rid of Zonk. It's ok to make some money under the table, but the amount of obviously paid "articles" this fag throws at us ins't nice anymore.

Re:Hmmm (1)

Frozen Void (831218) | more than 8 years ago | (#15135265)

Sign Up and filter Zonk stories in preferences.Though you will miss some good discussions(which develop independent of author ,slashdot,or even topic).

Re:Hmmm (0)

Anonymous Coward | more than 8 years ago | (#15135703)

This was my thought. I've seen more 'stories' about the ad than the actual ad itself. I suspect as usual it's just "THE SUIT IS BACK" phenomena of the publisher planting the stories themselves.

Next up: Sensational stories = banner impressions (1)

nacturation (646836) | more than 8 years ago | (#15136139)

Definitely the case. And also Joystiq is whoring in on the media frenzy:

Does this ad speak to you? Does it make you want to buy the game? Is it too edgy? Does it appear to be, in the words of one Joystiq reader, an ad selling a "rape/murder fantasy" type of game? Let's see how well we can deconstruct this ad.

In other words: can we drum up some controversy and direct other sites to link to Joystiq? Is there some evil angle we can work here to drive up ad revenue? Let's see how well we can sensationalize what is an otherwise boring ad so we can sell banner impressions!

Of course, this is what keeps Slashdot going too, but Slashdot is at least a bit more honest.
 

Sexy or Sexist? (4, Insightful)

RonnyJ (651856) | more than 8 years ago | (#15135059)

Their question is: Sexy or Sexist?

It's neither.

Re:Sexy or Sexist? (1)

LBt1st (709520) | more than 8 years ago | (#15135088)

I agree. Not only that, it's effective as hell. Kuddos to whoever came up with the idea.

I second that. (1)

SanityInAnarchy (655584) | more than 8 years ago | (#15135091)

It's really just disgusting.

It's an appropriate ad, not sexist at all. Sexy? I like my women live.

Re:I second that. (0)

Anonymous Coward | more than 8 years ago | (#15135859)

Or at the very least, as fresh as possible.

Re:I second that. (1)

Stuart Gibson (544632) | more than 8 years ago | (#15135948)

Dead girls don't say no ;)

Re:Sexy or Sexist? (5, Insightful)

arivanov (12034) | more than 8 years ago | (#15135433)

Agree.

Nothing sexy in the picture for anyone but necrophiliacs.

On top of this, if you disregard the hole in the forehead, it is also quite tame from the ad/sex/sells/violence perspective. Just compare it to Dress To Kill [yttermera.se] ads from the Wallis campaign of the mid-90es. That is before even thinking of the Kronenburg advert that got banned by the ASA. That is also before even looking at the kind of ads perfumes are putting for EU market only (Opium with the Naked Sophie Dahl ad being just one example)). They selfcensor themselves and do not print them in American magazines so that they do not have to deal with the Bible Belt dwellers and other Evangelical Talebans.

Nothing to see here, move along...

Re:Sexy or Sexist? (1)

dunkelfalke (91624) | more than 8 years ago | (#15136025)

and if it was sexist.
so what?

I don't see what they mean (2, Interesting)

mshurpik (198339) | more than 8 years ago | (#15135062)

I went to Hitman.com and watched half of a trailer where a guy in a suit walks around looking like he's gonna shoot someone. Meanwhile, the ad in question is a person who was shot. Maybe I've been out of the gaming loop too long to understand why these things are not related.

Re:I don't see what they mean (2, Funny)

xwizbt (513040) | more than 8 years ago | (#15135078)

You forgot to mention that no matter where he's walking and no matter who he's dressed as he's always moving at a painfully slow speed with his head tilted approximately 15 degrees to the left. If the bad guys just started shooting people who walked slowly with an off-centre head they'd have no more trouble with hitmen, I guarantee.

Re:I don't see what they mean (1)

tsa (15680) | more than 8 years ago | (#15135127)

I saw a guy in a suit killing a lot of people. I have a hard time understanding that people like playing games like this.

Re:I don't see what they mean (1)

The_Unforgiven (521294) | more than 8 years ago | (#15135322)

And I have a hard time understanding why people play games that are just a little car driving in loops. To each their own, eh?

Re:I don't see what they mean (1)

cooley (261024) | more than 8 years ago | (#15135484)

Maybe I've been out of the gaming loop too long to understand why these things are not related.

I was under the impression that calling them "not related" was a subtle way of saying that the Hitman game was not "beautifully executed".

Re:I don't see what they mean (5, Insightful)

DesireCampbell (923687) | more than 8 years ago | (#15135774)

But you have to remember, it's a woman getting shot here. And that's a no-no.

Sure, you can have all the violence you want, if it's directed towards men. It's actually seen as 'better' if a woman is attacking men. Remember that Madonna music video where she and an old woman drove around and ran over men? It was three minutes of Y-chromosome roadkill. No one said shit about it. But if it had been a man running down a woman (even just once) it would've made the news.

I'm all for equal rights - and if you too think woman should be treated the same as men, do what I do: treat them the same as men.

Violence against woman is as violence against men - there is no difference. And if you think there is you're sexist.

Mod parent up (1)

rbarreira (836272) | more than 8 years ago | (#15136072)

Mod parent up.

hrm... (2, Insightful)

Dance_Dance_Karnov (793804) | more than 8 years ago | (#15135087)

a game in which the player plays a hitman, someone who kills for money. An ad for this game feature someone killed execution style, with the words 'beautifly executed'...nope not related at all.

Re:hrm... (1)

jon.wolf (938920) | more than 8 years ago | (#15135115)

Perhaps the writers of the article failed to notice the entrance wound on her forehead...

Re:hrm... (5, Insightful)

BoomerSooner (308737) | more than 8 years ago | (#15135139)

People like to be shocked and outraged first. For some reason Americans (and people in general, but it seems more uptight here) tend to get all worked up over things that don't matter. 1980's it was "Eat my shorts" (in retrospect was Bart Simpson that bad?) in the 1990's we had the outrage over South Park and their social commentary (continuing through to today) and now we have people freaking out about some hacked nude scene in GTA.

Who gives a fuck?

In a world with famine, disease, tyranny, rape, murder, etcetera, we have people concerned more with TV, Video games and their own righteousness, than with the actual suffering of others. If the Christian, Buddhist, Islamic, Jewish, or whatever the fuck god[s] one believes in takes more comfort in his/her/it/their followers indignation at make believe situations than real ones, I would be quite shocked.

Focus on reality and there is no need for the acrimony toward fantasy land.

[/end rant]

Re:hrm... (0, Troll)

Henry V .009 (518000) | more than 8 years ago | (#15135208)

Your worldview is sophmoric as it is common, and you'll grow out of it. Ideas have consequences.

Re:hrm... (0)

Anonymous Coward | more than 8 years ago | (#15135261)

Yes, because as everyone knows, ideas are more dangerous than aids, famine, war and....wait a minute, you're a fucktard.

Re:hrm... (1)

Frozen Void (831218) | more than 8 years ago | (#15135315)

Guns kill people(more precisely:they get operated in such manner and intent as to cause death by a human.Accidents with guns are insignificant in comparision).
But who pulls the trigger? Are people such zombies so when they see murder on television they all take guns and start a Batlle Royale FFA elimination game.
Counterstrike would make teenagers bloodthirsty becuase it inhibits moral values?
Why don't you talk about stopping wars?
(Which are murder of enemy soldiers/combatants/civilians)
Don't the Idea of War much more effective already? And talking about consequences.Wars target anyone.

And what you propose against such ads?
Filter them from media? Make a law to make such advertising illegal?
Doesn't it makes it against the american "free speech ideal"?

Re:hrm... (1)

Chowderbags (847952) | more than 8 years ago | (#15135342)

Yes, if people don't see harmless activities as being bad, they won't go to church out of shame and fear of hell. The horror!

Re:hrm... (2, Insightful)

Henry V .009 (518000) | more than 8 years ago | (#15135403)

Russian television interviewed an old man a few years back. He had executed thousands of civilians during one of Stalins purges. One by one he shot them in the back of the head as they were brought to him.

The interviewer asked him "how could you kill all those people?"

He replied, "Well, there's a trick to it. You have to hold your elbow like this otherwise it gets sore."

Most of your neighbors have the potential to be concentration camp guards under the right circumstances. There is tremendous pleasure in murder and rape, and all that they really lack is the opportunity. It's only a thin veneer of civilization that separates us from our demons; the idea that that very civilization can be stripped away without consequence is the worst sort of idiocy.

Re:hrm... (1)

popeguilty (961923) | more than 8 years ago | (#15135414)

It's very true that ideas have consequences- I don't think anyone would argue that. But what you seem to be saying, based on your wholesale dismissal of the parent's point, is that we should be offended, all the time. Here's the thing: Most things about which people get offended are stupid and should be offensive to no reasonable person.

Bart Simpson, South Park, this ad- they're all just little bits of outrage that distract people from the real outrages, that keep people from focusing on the real problems that affect them. As Malcolm McLaren put it, the purpose of pop culture is to soften the blow of real life.

I'm not saying 'don't get offended' and I'm not endorsing the idea that we should take every opportunity to take all the umberage we can carry. We need to be more discerning about what we allow to offend us, and more reasonable about what we let go.

Re:hrm... (1)

Henry V .009 (518000) | more than 8 years ago | (#15135467)

There has been a massive shift in behavior and values in the last few decades, and little of that has been for the good. People are more violent and less happy. (But at least we're less racist, woot!—too bad that the black family and community has collapsed entirely since civil rights, and we're locking up 1/3rd of black males in the US.)

Pop culture is one of the things at the leading edge of the cultural shift. Its defenders always concentrate on the "just a little bit more won't hurt" aspect. But the little bit just continues and continues.

Re:hrm... (1)

popeguilty (961923) | more than 8 years ago | (#15135485)

What I see in the cultural shift is a movement away from Christianity and toward whatever's going to replace it- check out the end of the Roman Empire for similar. It's a good thing. Also, don't be fooled into believing the "The 1950's were a golden age" nonsense that floats about, elements of which I think I see in your posting. We live in a better world than we've lived in for a long time.

Re:hrm... (1)

Henry V .009 (518000) | more than 8 years ago | (#15135507)

The pre-Christian world was not a nice place for anybody but the strong.

And the 1950s were a hell of a lot better in a hell of a lot of ways than today. But if I had my wish, it would probably be for the social structure of the 1890s.

Re:hrm... (0)

Anonymous Coward | more than 8 years ago | (#15135635)

Heaven forbid you ever gain any real power.

Re:hrm... (1)

heinousjay (683506) | more than 8 years ago | (#15135659)

Ah, yes, the good old 1890s. The memories you must have.

Re:hrm... (1)

deesine (722173) | more than 8 years ago | (#15135861)

Ahh, the good 'ole Victorian era. When British Navy ships would free slaves from American bound ships, while'st British factory workers endured harsher conditions than said slaves. Oh, and don't forget the child labor, prostitution, and imperialist colonizing economy. This was an era that set new heights in moral hypocrisy.

It's always kinda kooky to watch an atheist preaching.

Re:hrm... (1)

Henry V .009 (518000) | more than 8 years ago | (#15135890)

Yeah, the British freed a whole lot of American slaves in the 1890s... ... ...Why am I even arguing with the mental rejects here?

Re:hrm... (1)

deesine (722173) | more than 8 years ago | (#15136029)

Ya, it's ok to try and conquer the world, as long as you don't have slaves, in your home country.

Keep trying preacher!

Re:hrm... (3, Interesting)

goofyheadedpunk (807517) | more than 8 years ago | (#15135548)

One of my hobbies happens to be ancient writings. More specifically, one of my hobbies happens to be the translation of personal writtings very akin to what we now call essays or diaries. I find it more than humorous that men have been noting the massive shift in behavior and values, with emphasis on this being a bad thing, since writing became cheap enough to be a viable method for recording one's thoughts.

Long term societies change though time and there's nothing that can be done about that. (Societies that do not change are stagnate, and tend to die out quickly.) None is any more justifiably worse than another, just different. Hell, I'm sure if I looked I'd find people in 1890 bemoaning the sad state of affairs as compared to their own childhood.

So, in closing, keep up the good work. It has a long, proud (myopic) tradition!

Re:hrm... (1)

Henry V .009 (518000) | more than 8 years ago | (#15135568)

None is any more justifiably worse than another, just different.

You came off as intelligent until that line.

Re:hrm... (1)

goofyheadedpunk (807517) | more than 8 years ago | (#15135612)

Judging by your past posts you're either a very pissed off jerk, or a troll. Honestly, it's hard to tell.

Anyway, assuming you're just rude and not a troll and in the interests of discussion, what's your justification? Why is your pet era of history the one to which we should all strive?

Re:hrm... (0)

Anonymous Coward | more than 8 years ago | (#15135719)

Well, lack of reply implies troll. Good catch!

Re:hrm... (1)

Henry V .009 (518000) | more than 8 years ago | (#15135737)

1970s era East Germany is justifiably worse than 1980s era Switzerland. Boom, statement disproved.

Re:hrm... (1)

paeanblack (191171) | more than 8 years ago | (#15135604)

There has been a massive shift in behavior and values in the last few decades, and little of that has been for the good. People are more violent and less happy.

You need to study some history. Human behavior has not changed one iota in the "behavior and values" department for 10,000 years. Of course, that includes the fact that there is always some Chicken Little running around telling everyone that life is getting worse.

Living for 70+ years and having far more leisure time than our ancestors could dream about certainly sounds harsh when you are dealing with puberty, but don't worry...it will pass.

Re:hrm... (0)

Anonymous Coward | more than 8 years ago | (#15135426)

Ideas have consequences.

History has shown time and again that it is better to let all ideas on the open and let people compare and pick the ones they like best. Generally undesirable ideas only stick to desperate and poor people, generally.

So you have "violent ideas on the open", then you get behaviour to be repressed by indoctrination. Indoctrination gets out of control and starts repressing other perfectly normal behavior that is required for people to be happy. Unhappy, repressed people get violent. Throw in sensacionalism surrounding outliers like serial killers. Rinse and repeat.

Re:hrm... (1)

msuzio (3104) | more than 8 years ago | (#15135559)

I'd rather have ideas, with "consequences", than no ideas at all.

Re:hrm... (1)

BoomerSooner (308737) | more than 8 years ago | (#15135646)

I'm a super senior not a sophomore! I already grew out of it.

How to make a proper reply:
Take my comments, refute them 1 by 1, reference your beliefs or ideals to support your disagreement, conclude with your own idea, vetted better than Ideas have consequences.

Re:hrm... (0)

Anonymous Coward | more than 8 years ago | (#15135901)

Aye yi yi... Just because you're old, doesn't mean you're wise. Get over yourself and realise that your viewpoint is no more valid that the one you downplay as "sophmoric".

Ideas don't have consequences. Actions do. It's up to every individual to turn thoughts to actions, or not. Everyone is responsible for their own actions and the big downward spiral (mostly in the USA) we're seeing lately is that people are blaming others for their own irresponsibility.

"It's not MY fault I murdered those kids.. It's society! It's a video game! It's rock music! It's that show 'Everyone Loves Raymond'!"

Nobody wants to be held accountible. It's easier to blame someone else's ideas for their actions. The easy out.

Re:hrm... (1)

Henry V .009 (518000) | more than 8 years ago | (#15135920)

Chocking everything up to individual responsibility has no explanatory power for social trends.

Re:hrm... (2, Insightful)

earthbound kid (859282) | more than 8 years ago | (#15135415)

False dichotomy. We can stop wars, rapes, etc. in the world, while at the same time stopping disreputable art from poisoning the social sphere. Time is not so limited that doing one prevents doing the other. In fact, counter to your argument, most of those who object to such things in "fantasy land" do so out of fear that allowing base fantasies to be paraded in public will result in more suffering in the real world, once those fantasies affect people's minds.

Now, I do not, in fact, agree that a complicated hack to add nudity to GTA will result in an inevitable slide into moral anarchy, but I think that you have yet to show that getting upset at GTA prevents us from say, doing more to prevent domestic abuse. My fault with those who protest so loudly such things is that they have confused the symptoms with the disease. I submit that stopping all wars, poverty, tyranny, etc. is a task that is made difficult for the same reason that we human beings have a propensity to seek out violent or explicit imagery. The reason is that humans are naturally destructive, and must be trained well if they are to exhibit virtue towards others. As such, the time spent railing against these various artistic ills would be better spent by creating new ideals to inspire people to a life of virtue, and in so doing, hopefully make a positive impact against the ills that cause suffering in the world today. However, there is no reason, as such, that the endeavor must be delayed until those wasting their time on denouncing symptoms are made to direct their energies elsewhere. Rather, we can all begin both collectively and individually to model and practice virtue today instead of waiting for the tomorrow when our neighbors shall do likewise.

Re:hrm... (1)

BoomerSooner (308737) | more than 8 years ago | (#15135672)

I'm not saying you cannot have both. I'm saying does one of those really matter? An advertisement for a video game will be in the consciousness for mere minutes. Carla Bruscha (sp?) will be in my prayers forever.

Simplifying the situation was not my intent. My belief is people feel helpless to cause change in their world so they attack things that make them feel like they have done something to improve society. For example, the moronic belief that "Fight the terrorists over there so they don't come over here" assumes that terrorists cannot multi-task. On the surface it sounds good, take it to them. However terrorists don't have a country. Tim McVeigh didn't either.

By focusing our attention on inequities in the world (in my opinion) we can cure a lot of the ills of society without having to resort to censoring the minutia.

Re:hrm... (1)

tprime (673835) | more than 8 years ago | (#15135817)

People getting worked up by things like the above mentioned happens because that's what is supposed to happen . It helps to divert your attention from the REAL things we should be getting upset about.

Solving famine, disease, tyranny, rape and murder are all impossible. However, bringing down a video game is within the realm of possibility. It makes people feel better.

Is it stupid? Yes. Does it make sense? No.

Re:hrm... (1)

springbox (853816) | more than 8 years ago | (#15135482)

a game in which the player plays a hitman, someone who kills for money.

That's right

An ad for this game feature someone killed execution style, with the words 'beautifly executed'...nope not related at all.

You "missed the boat" on this one. It says "beautifully executed" while showing a picture of a woman dressed in skimpy clothing with a bullet through her head. It's a pun, but also a bit sexist. I doubt you could put a man in the same clothes and position and have it mean the same thing.

Re:hrm... (1)

lscoughlin (71054) | more than 8 years ago | (#15136101)

Seen ambercrombie add lately?

You couldn't put a man in the _same_ clothes, but you could create an image with the same impact, in the same pun. The catch 22 to "sexist" ( which usually just means mysogynist ) is that men are constatly objectified, which is A-OK, apparently.

article? (2, Informative)

zdzichu (100333) | more than 8 years ago | (#15135111)

Great, linking to article requiring registration. Link to ad in question would be much better.

Re:article? (1)

tepples (727027) | more than 8 years ago | (#15135359)

Link to ad in question would be much better.

How are you going to get the server to reply with the ad without sending a cookie proving that you have registered? (Didn't you try BugMeNot?)

It's just more "Shock Advertising" (3, Insightful)

earthbound kid (859282) | more than 8 years ago | (#15135118)

Danc at Lost Garden covered this pretty thoroughly a while back [lostgarden.com] .

Shock advertising comes into play when someone always increases the viciousness of their ads in an attempt to compete in a market where the emotional rawness of your product is a major selling factor. Customers have two reactions. They can either leave gaming behind in disgust or they can learn to ignore the shock ads. Over time, the shock ads have increased in potency in order to reach an increasingly jaded, distrustful and hardcore audience.

Of course, non-gamers see gaming ads as well. They assume that the highly prevalent shock ads display the true nature of gaming. There are massive generation issues at work here, but gaming ads are structured in a way that deliberately and intentionally provokes an intense negative response from outsiders. A gamer would retort, "They are meant to be shocking, duh."


The result is the individual game does OK, but the market as a whole stagnates because normal people don't want to be associated with such violent games.

It would catch my eyes (1)

Per Abrahamsen (1397) | more than 8 years ago | (#15135120)

And even make me curius, so it is a good ad.

The pun is somewhat silly though.

The person who wrote the article must be sarcatsic, a picture of a hitman victim having nothing to de with a game about a hitman?

And I'm seriously worried about the guy who though "Sexy or Sexist" is a relevant question. The victim is not pushing any borders for ad standards in terms of being undressed, so the only "sexy" or "sexist" connotation would be for necrophilia.

Re:It would catch my eyes (1)

Deliveranc3 (629997) | more than 8 years ago | (#15135753)

We're assuming this has nothing to do with the game, but trying to kill someone while leaving their lover in bed unharmed and unnaware is tough and exactly the kind of thing that the hitman series is known for.

Huh? (0)

Anonymous Coward | more than 8 years ago | (#15135125)

Regardless of your reaction to the photo, one thing is abundantly clear. The ad itself has nothing to do with the game its pimping. Nada. Zippo.

WTF? It's a game about being an assassin. The ad is a picture of somebody that has been assassinated. How on earth is that "nothing to do with the game it's pimping"?

This is stupid beyond belief. So there's an attractive woman in the ad. That's never happened before in the history of advertising! I repeat: WTF?

legs (-1, Troll)

cheaphomemadeacid (881971) | more than 8 years ago | (#15135131)

eeeeewwwwwwwthe legs look male, so is shoot the transvestite the new theme? I'll bet someone will be offended ;D

An appropriate quote: (3, Interesting)

Chemisor (97276) | more than 8 years ago | (#15135133)

From The Romantic Manifesto [amazon.com] :

If one saw, in real life, a beautiful woman wearing an exquisite evening gown, with a cold sore on her lips, the blemish would mean nothing but a minor affliction and one would ignore it. But a painting of such a woman would be a corrupt, obscenely vicious attack on man, on beauty, on all values -- and one would experience a feeling of immense disgust and indignation at the artist. (There are also those who would feel something like approval and who would belong to the same moral category as the artist)

And on the purpose of such art:

Since man lives by reshaping his physical background to serve his purpose, since he must first define and then create his values -- a rational man needs a concretized projection of these values, an image in whose likeness he will reshape the world and himself. Art gives him that image; it gives him the experience of seeing the full, immediate, concrete reality of his distant goals.

I'll finish with a definition of art according to the author:

Art is a selective recreation of reality according to an artist's metaphysical value-judgements.

Once you understand these things, seeing the purpose and the nature of the Hitman ad is trivial.

Doesn't Sell Me (2, Insightful)

blueZhift (652272) | more than 8 years ago | (#15135150)

I think the ad is a nice piece of art, artistic in the same way as the beautifully choreographed gunplay ballets in John Woo's Better Tomorrow action films. But, the crucial but, is that it doesn't make me want to go out and buy the game. Why? Because it drives home the point that Hitman is a violent, murderous game in too realistic a fashion. I know some people go for that, and I do like the occasional shooter, but this goes too far for my taste. Even if, the ingame situation doesn't not present such realism, the ad has instilled that idea in me and thus turned me off from the game. So in conclusion, I would say it's great art, but a bad ad because it may be turning chasing away potential customers.

Oh come on! (0)

Anonymous Coward | more than 8 years ago | (#15135155)

Tell me this isn't a plant by some promotions company.

It totally looks like a Straw Man post, designed to attract attention to the new game.

What do I think? (0)

Anonymous Coward | more than 8 years ago | (#15135168)

I think I've been waiting way too long for a new TPS (third-person sneaker) so even if Hitman 2 utterly sucks I'll probably end up finishing it anyway.

There were a lot of things in the first two Hitman games that I found intensely obnoxious (mainly certain aspects of the gameplay and AI) but I played the hell out of both because despite their many flaws, the games really had their moments.

Re:What do I think? (3, Informative)

Lord Kano (13027) | more than 8 years ago | (#15135290)

if Hitman 2 utterly sucks I'll probably end up finishing it anyway.

This ad is for the FOURTH Hitman. Hitman 2 was out years ago.

LK

I don't understand (0)

Anonymous Coward | more than 8 years ago | (#15135186)

Why people would play a game where you are a hitman, yet complain that the advert for it is disturbing. If you don't like it don't look at it IMHO. Also don't think for a second that this isn't what the advert was meant to do. I had never seen this advert however by getting people talking about it (I would bet money the person who first complained about this advert worked for either the game developer, game publisher or marketing company) they are getting the advert spread to LOADS more people than they paid for it to target. Genius really.

ObQuote (0)

Anonymous Coward | more than 8 years ago | (#15135195)

It's not Hitman, but Sin City [imdb.com] but i think it fits:

The Salesman: The wind rises, electric. She's soft and warm and almost weightless. Her perfume is a sweet promise that brings tears to my eyes. I tell her that everything will be all right. That I'll save her from whatever she's scared of and take her far, far away. I tell her I love her.

The Salesman: [silenced gunshot]

The Salesman: The silencer makes a whisper of the gunshot. I hold her close until she's gone. I'll never know what she was running from. I'll cash her check in the morning.

How long before the "rape" game? (1)

Cthefuture (665326) | more than 8 years ago | (#15135204)

Interesting progression anyway. We have tons of movies that sensationalize ideas like this so it's natural to make it more interactive I guess.

There are also tons of movies that show what can happen when we have absolute freedom. Look at how much uncivilized crap gets posted on places like Slashdot and it just gets worse the more anonymous it becomes (eg. Freenet). Indulging in this type of play can't be good for the mind. I feel sick just watching that video for the game.

Re:How long before the "rape" game? (1)

GigsVT (208848) | more than 8 years ago | (#15135529)

It's nothing new at least.

Watch any bad Kung-fu movie from the 70s. There's always some kind of gratuitous and explicit rape scene that has nothing to do with anything.

who cares (1)

StarvingSE (875139) | more than 8 years ago | (#15135223)

Remember the Ion Storm ad proclaiming that John Romero was going to make everyone his bitch? That had little to do with any game that was being made (Daikatana at the time). Fact is, shock advertising works... period.

Re:who cares (1)

popeguilty (961923) | more than 8 years ago | (#15135425)

That wasn't so much irrelevant as it was false advertising. John Romero is entirely bitchless.

The Anti-Hitman Thing Annoys Me (5, Insightful)

sesshomaru (173381) | more than 8 years ago | (#15135304)

In the new issue of PC Gamer, they have the second AD in this series "Classically Executed" showing a chellist (a male chellist) sitting in a concert hall, the main indication that he's dead is the rope burn around his neck. You can view the image here "Classically Executed" [hitmanforum.com] . (Oh, and another one with a male victim, Coldly Executed [hitmanforum.com] .) The whole gallery is here, Hitman Gallery. [hitmanforum.com]

In the Hitman games, you play a stealthy killer. Now, so far, I've only played part two (it's the one that is out for Gamecube). The point of the game is that you have a target, you get to the target a sneakily as possible, kill him/her and then sneak out again as sneakily as possible. In part two, you even have the option of knocking people out with cloroform if you need them out of the way and they aren't your target. In other words, unlike a lot of action games, where your goal is to rack up kills, you purpose is just to take out one target without anyone knowing you did it. (I found the second level of part two to be very tough, any pointers?) You get scored on this, the more sneakily efficient you are, the better you do. (In other words, heading in with guns blazing is a way to get a bad score.)

Anyway, the AD isn't intended to be sexist, indeed I think the argument against the AD that I'm seeing is that it should have been sexist.

I.e. if it was a male character, dead in some museum in front of some spectacular work of art and they used "Beautifully Executed," there would have been no controversy for this effective AD campaign. So, the problem is, the AD campaign was insufficiently sexist, not that it was too sexist. Or do people think anyone would have raised such controversy about the other two ADs?

From Google: (1)

TeleoMan (529859) | more than 8 years ago | (#15135538)

Did you mean: cellist?

Re:From Google: (1)

sesshomaru (173381) | more than 8 years ago | (#15135547)

Thanks for the correction.

Re:The Anti-Hitman Thing Annoys Me (1)

Xaroth (67516) | more than 8 years ago | (#15135813)

No fair bringing context into the discussion! ;)

Re:The Anti-Hitman Thing Annoys Me (1)

Forbman (794277) | more than 8 years ago | (#15135869)


"Assassin?...That sounds so exotic... I was just a murderer."

--Richard Kulinksi, The Iceman


If you've ever watched "The Iceman and the Psychiatrist" on HBO, where Richard Kulinksi is interviewed in prison, and the video game approaches this in its "stealth", then it's a pretty seriously fucked game.

One of Kulinksi's favorite ways to off someone was to take them up into a cave in the hills that had rats in it, tie them to a chair, set up a video camera, and watch the rats eat the victim... How's that for stealth?

Re:The Anti-Hitman Thing Annoys Me (1)

moonbender (547943) | more than 8 years ago | (#15135902)

I.e. if it was a male character, dead in some museum in front of some spectacular work of art and they used "Beautifully Executed," there would have been no controversy for this effective AD campaign.

You say that and then somehow conclude that thus the ad (why the capital letters?) isn't sexist? That's so strange. Of course the scantily clad woman is the reason why the ad may be perceived to be sexist. If you remove the woman, then no, it's not sexist anymore. The ad campaign was insufficiently sexist - what? Do we speak the same language? Now, I'm not saying it's such a horrible thing to be sexist.

In fact, that's really the least controversial aspect of the Hitman games, and I do find the ads to be in somewhat bad taste. You really need to look more closely at games if you think that because Hitman rewards "surgical strikes", it's more moral (for the lack of a better term) than other games. I think it's a much more harsh game than the non-thinking arcade violence that's present in Doom, for instance. I'm sure there are some people who can play Doom but couldn't stomach Hitman. Of course, Hitman isn't even in the same league as Manhunt...

How about neither? (1)

slasher999 (513533) | more than 8 years ago | (#15135311)

It's an average looking broad, white as a sheet (she's supposed to be DEAD afterall), with a bullet hole in her head. What the is supposed to be sexy about that?

Not worth our time (0)

Anonymous Coward | more than 8 years ago | (#15135350)

Posting on SlashDot for something like this is merely free publicity. I pay SlashDot to not display ads and prefer that the articles themselves not be ads.

I concede that the ad is interesting art for adults, but for advertising in a magazine where kids are part of the target audience, it's inappropriate.

Why this ad? (2, Informative)

Naradak (964260) | more than 8 years ago | (#15135402)

I don't think this ad is nearly as bad as the other one I've seen: A cello player is sitting in a chair with his throat slit, and blood draining down his neck. "Classically executed."

geez (1)

Tom (822) | more than 8 years ago | (#15135429)

There really are more important things in modern advertisement to worry about than this. How about the utter lies advertisement spreads? I don't mean painting the product in the best possible light, but actual proveably false statements, often known to be false by those ordering and designing the advertisement.
Then the encroachment of ads into everyday space. Where formerly advertisement was clearly visible as such we have product placement, paid-for reviews and other mixing with actual content nowadays. In other words: You can't trust anything anymore. For all you know, all of this could be an ad for my new book on the topic.

Re:geez (0, Offtopic)

HatofPig (904660) | more than 8 years ago | (#15135567)

Err... by blood down his neck you mean rope burn [hitmanforum.com] ?

how is it related (1)

MyNameIsBetty (966554) | more than 8 years ago | (#15135459)

hw is the ad not related you're a hitman and someone is dead on the bed with a bullet throught their skull what isn't there to get i do agree that there needs to be some indication on why she was dead

ad in context (0)

Anonymous Coward | more than 8 years ago | (#15135535)

hmmm... lemme see a game about an assassin:

1. corpse complete bullet hole, although probably not in an optimal location, but it looks good. check.

2. said corpse laid out in situ, as what little of surroundings can be seen. check.

3. corpse is not a hideous bag, but a fairly attractive young woman. check

The ad would seem to add up to a game about killing, with the location of the wound implying to most some sort of expert, so no, I really don't see a problem with it, other than there really isn't much about the game or ANY screenshots in the ad, but this is not unusual. Also, I see no problem with a fairly attractive young woman in the ad, better than any other options.

The game isn't my thing, but the ad is, pretty much, in line with current capid advertising. Put in lots of little suggestions, attractive model, but don't really bother talking about the product other than by innuendo. BTW: this also matches the ad's headline of beautifully executed.

Nothing to see. Move along.

Re:ad in context (1)

RobertLTux (260313) | more than 8 years ago | (#15135637)

of course a "real expert" would have csi tearing hair out trying to figure out why the Vic is dead.

bonus points if you can figure out
1 from where was she shot*
2 aproximate caliber/type of bullet

* yes i know that she most likely moved after the shot.

Re:ad in context (1)

Lord Kano (13027) | more than 8 years ago | (#15135985)

bonus points if you can figure out
1 from where was she shot*
2 aproximate caliber/type of bullet


The powder burns on her forehead and the apparent lack of stippling indicate that the shot was fired from close range, VERY close range. The end of the barrel or silencer was pressed into her forehead at the time the shot was fired.

The size of the entry wound AND my knowledge of the previous three hitman games lead me to believe that the gun was a .45 acp and the lack of an enormous spatter indicates that the bullet was a full metal jacket. My guess would be a 230 grain. A big heavy bullet travels slower and will remain subsonic so that there is no "crack" and thus a silencer will be more effective.

LK

LK

I want this game. (1)

Lord Kano (13027) | more than 8 years ago | (#15135633)

Please, dead God, don't let them use Starforce.

LK

Apparently, Not Sexy Enough (1)

Phat_Tony (661117) | more than 8 years ago | (#15135671)

"sexy or sexist?"

Apparently the version [joystiq.com] discussed on adcritic wasn't sexy enough, because the version [hitmanforum.com] of the same ad up now on the hitmanforums website is much more explicit.

Guess what folks? (0)

Anonymous Coward | more than 8 years ago | (#15135694)

This "news article" is just an ad itself. "Let's post up some news about how questionable our own advertising is and get people even more excited about it!!"

You're a sucker if you actually went to the site and watched their bullshit commerical.

Nobody would have talk about this if... (2, Insightful)

Over00 (591403) | more than 8 years ago | (#15135772)

... if the woman was ugly. People like to get others attention by provoking non-sense debates.

Fine line between stupidand clever(ob. spinal tap) (1)

illuminatedwax (537131) | more than 8 years ago | (#15135776)

"Have you seen Duke Fame's current album?"
"Um... yes, yes."
"Have you seen the cover?"
"Um... no, no, I don't think I have."
"It's a rather lurid cover, I mean...ah, it's, it's like naked women, and, uh...."
"He's tied down to this table, and he's got these whips and they're all...semi-nude.
"Knockin' on 'im and it's like much worse..."
"What's the point?"
"Well the point is it's much worse than 'Smell the Glove' ...he releases that he's number three."
"Because he's the victim. Their objections were that she was the victim. You see?"
"I see...."
"That's alright, if the singer's the victim, it's different. It's not sexist."
"He did a twist on it. A twist and it's.."
"He did, he did. He turned it around."
"We shoulda thought of that...."
"We were so close...."
"I mean if we had all you guys tied up, that probably woulda been fine."
"Ah...."
"But it's...it's still a stupid cover."
"It's such a fine line between stupid an'..."
"...and clever."

Sex* (1)

mqduck (232646) | more than 8 years ago | (#15135790)

Is it sexy? That's subjective, but I happen to be fond of trying to find attraction to things that one shouldn't be attracted to. I'm probably an extremely dangerous member of society.

Is it sexist? In a neutral context, not at all. But it's not in a neutral context, it's in the context of the world that exists today. This society is a sexist society that objectifies women. So to be pragmatic, let's say it is and it isn't.

Is the art in the game that good? (1)

Animats (122034) | more than 8 years ago | (#15135979)

If the art in the game is that good, it's OK. If not, it's false advertising.

There's no technical reason for the game art not to be as good as the box art. Today's graphics cards can do the job. Game reviews should downgrade games where the game art is worse than the box art, because there just isn't an excuse for that any more.

Could be worse. Available now: "Battle Raper 2" (0)

Anonymous Coward | more than 8 years ago | (#15136020)

Wait until Illusion [illusion.jp] gets their line of rape games [illusion.jp] to the US. They have Battle Raper 1, Battle Raper 2, and now RapeLay. Then we'll see controversy.

One reviewer noted that it came in a box marked for Customs as "ONE (1) HENTAI RAPE GAME". No deception there.

GamePro's article... (1)

antdude (79039) | more than 8 years ago | (#15136045)

GamePro [gamepro.com] has an article about the ads from a few days ago. No registration here. I posted this on my my site [aqfl.net] .
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