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Apple And The Boob Tube

Zonk posted more than 8 years ago | from the writing-this-on-a-powerbook dept.

170

Rick Zeman writes "The Washington Post talks about Apple's success in product placement in television shows. While 'Apple said it does not pay for product placement and would not discuss how its products make their way into television and films' television viewers are treated to the view and use of Apple products in such shows as 24, Sex and the City, and this year's biggie, The Office. Also from the article: '"Apple is the brand of people who are creative," said Lucian James, president of Agenda Inc., a brand consulting firm. "Where they are using Apple is sort of suggesting artistic-ness."'"

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Apple is the brand of..... Suckers (-1, Troll)

Anonymous Coward | more than 8 years ago | (#15136085)

troll

First! (-1, Troll)

Anonymous Coward | more than 8 years ago | (#15136086)

I, for one, welcome our Apple Overlords.

In soviet russia, Apple advertises you.

Obviously for the benefit of the masses (3, Funny)

Bombula (670389) | more than 8 years ago | (#15136091)

I wouldn't say film and television uses Apple to suggest "artistic-ness" so much as intelligence and sophistication.

Which of course means that what they should be using are hacked XBOX 360s running Linux...

Re:Obviously for the benefit of the masses (4, Funny)

marimbaman (194066) | more than 8 years ago | (#15136158)

I wouldn't say film and television uses Apple to suggest "artistic-ness" so much as intelligence and sophistication. Which of course means that what they should be using are hacked XBOX 360s running Linux...

Er, wouldn't that be suggesting living-in-parents'-basement-ness?

Reflection of Set Designers Preferences (1)

jigoman (853944) | more than 8 years ago | (#15136266)

if
"People in the entertainment industry tend to be more aware of aesthetics and good design"

then
"products that considered to be better designed will appear more often onscreen"

It is also a clue about the character using the (2, Interesting)

alfredo (18243) | more than 8 years ago | (#15136466)

computer. Most often the hero is on a Mac, and the villain uses a PC.

what?? (1)

brabo (409689) | more than 8 years ago | (#15136092)

so, selling is about perception??

Other shows too. (1)

jrmcferren (935335) | more than 8 years ago | (#15136093)

Whether intentional or accident, Apple products have been used on other shows, such as Boston Public.

the brand of people who TOOLS MAKE THEM creative (-1, Flamebait)

Anonymous Coward | more than 8 years ago | (#15136094)

Which is distinct from actually BEING creative.

Apple is the brand of people who think they are better than you because they can blindly follow and copy people who also think they are better than you.

In this case, they think they are better than you at being creative, but sadly enough, the general pattern for the traditional apple user is that they think they are better at pretty much everything than pretty much everyone.

Re:the brand of people who TOOLS MAKE THEM creativ (1)

topham (32406) | more than 8 years ago | (#15136106)


No offense, but I've found that description true of almost everybody.

Very few people are truly wise enough to understand their own limits, and bigots even less so.

i think you misunderstand the term (1)

johnpaul191 (240105) | more than 8 years ago | (#15136155)

in the business world when they refer to the "creative people" they do not mean just people who think outside the box, but generally the creative department is the people that do the graphic design work etc. they said "artistic" as well.

maybe the reason a lot of artistic people use Macs is that they are flat out easier and less maintenance. they use the machine as a tool for their work, instead of spending tons of time learning manuals and procedures and how to keep things secure and bla bla bla. i realize i am yelling an an anonymous brick wall here... but some people (like those at Apple) think the computer should be a tool to enhance your work and life making tasks easier, and for the average user it should not have to be a field of study just to get the OS running.

nobody is going to argue that hacking linux onto an Xbox and running gimp to produce some graphics for your website is not a creative solution. though following a step by step procedure to do that is not as creative as some people may want to think, it can still be fun and satisfying.

From TFA (4, Funny)

Space cowboy (13680) | more than 8 years ago | (#15136099)

Indeed, actors on [The Office]'s drab workplace set do not use snazzy Apple computers, but rather black, generic desktop PCs.
Of course, for Apple, that works too...

Simon.

Re:From TFA (1, Interesting)

Anonymous Coward | more than 8 years ago | (#15136118)

I rember when the iMac came out (the crt and the lamp-like style ones) that elementary and middle schools seemed to be buying them by droves. It didn't suprise me when a few years later those now dated models started appearing as props on tv shows. Sure the fact that creative professionals use Apple computers pretty heavily has something to do with their prevalence as movie and TV props, but I also thought it had something to do with the fact that there were so many cheap/free used/broken iMacs being tossed out and sold by educators.

Re:From TFA (1)

machine117 (935635) | more than 8 years ago | (#15136894)

You must not have a very good idea of education funding. Not many schools can afford to "toss out" old computers. I work as a network admin at a school, and even with decent funding, we rarely get rid of anything. We recycle computers wherever possible, and still utilize the early iMacs all over the place.

The old CRT iMacs may seem as useless as a prop to you, but they hold their own pretty well. Hell, some of the schools in my district are still using the beige powermacs.

iPod not computers in The Office (1, Informative)

Anonymous Coward | more than 8 years ago | (#15137372)

There was an xmas episode where everyone wanted the ipod in their little gift exchange. That was the Apple product placement.

Free product (2, Insightful)

nacturation (646836) | more than 8 years ago | (#15136100)

Sure, maybe not *paying* for product placement but a truckload of notebooks and Cinema displays loaned to the studio for the season could be expected to find their way into scenes now and again?
 

Re:Free product (3, Interesting)

moosesocks (264553) | more than 8 years ago | (#15136129)

This is pretty normal operating procedure from what I understand.

Everybody wins. The studio gets free props, and Apple gets free advertising. If anything, it works out better for apple, as they get free advertising.

That said, I think that apple products get chosen by the set designers simply because they're the most stylish/fashionible. If you want a futuristic, high-tech set (ie. 24), Apple's the way to go. It's their job to make the set look good.

Re:Free product (1)

Geoffreyerffoeg (729040) | more than 8 years ago | (#15136475)

Want to improve your Karma? Instead of "Post Anonymously", try the "Post Humously" option.

How would a Middle Eastern dip made with chickpeas and sesame help my posts?

Re:Free product (1)

Jesapoo (929240) | more than 8 years ago | (#15137295)

Surely the real challenge would be to try to do it posthumously?

MovieOS (4, Funny)

TheSHAD0W (258774) | more than 8 years ago | (#15136104)

I bet they have coders all set up to make their computers display what they need to, as props; while if the studios used X86 they'd have to hire their own coders. It's important for the computers to be able to blink "PASSWORD DENIED" in red, and then "password accepted!" followed by the super-secret information fuzzing in with neat video effects.

Re:MovieOS (2, Interesting)

gEvil (beta) (945888) | more than 8 years ago | (#15136291)

Speaking of, has anyone ever created some version of MovieOS that we can use to wow our non-technical friends and family? I'm talking about all the "Password Denied" and "Accepted" messages, along with the slight tick-tick-tick as each character is printed to the screen. And then throw an image zoom function in there, too. Have it load up a really really hi-res image, but display it at like 200x300 and really fuzzy. As you zoom in, it just magically keeps on getting crisper and crisper, giving that MovieOS illusion of infinite-zoom. Now that's an open source project I'd be willing to donate my money to...

MovieOS already exists, under a different name. (1)

bartyboy (99076) | more than 8 years ago | (#15136343)

Just watch Jurassic Park. It's blatently advertised in it. Apparently it can be learned without much difficulty by 13 year old girls and has a very pretty 3D graphical interface. Here's the line:

"This is a UNIX system. I know this."

How I wish this intuitive GUI and OS were available to the masses. [everything2.com] I hear that Apple is using some kind of clone as the basis for OSX, but I have yet to find confirmation about it.

Re:MovieOS already exists, under a different name. (0)

Anonymous Coward | more than 8 years ago | (#15136684)

Have you actually read your link or do you know anything about what you're talking about ? It can be dowbnloaded from here [sourceforge.net] .

Re:MovieOS already exists, under a different name. (0)

Anonymous Coward | more than 7 years ago | (#15137581)

Haha I think the poster was being sarcastic.

It's funny because you missed it.

Re:MovieOS already exists, under a different name. (3, Interesting)

Xyde (415798) | more than 8 years ago | (#15136999)

Actually that machine was running UNIX. IIRC it was a Quadra 700 running A/UX 3.

Re:MovieOS (3, Funny)

Bogtha (906264) | more than 7 years ago | (#15137626)

Don't forget if you are searching for something, it needs to flash up each and every record in the database until it finds the one you want.

I can't wait until Google supports this killer feature.

iPod in the Movies (1)

stateofmind (756903) | more than 8 years ago | (#15136116)

Here is the iPod as an alien invader in Scary Movie 4.
Scary Movie 4 Trailer - iPod [scarymovie.com]

Re:iPod in the Movies (1)

citizenr (871508) | more than 8 years ago | (#15136560)

bzzz, its a tr_iPod! :]

Re:iPod in the Movies (1)

stateofmind (756903) | more than 8 years ago | (#15136834)

Playlist select:

Awesome 80's
click-click
Destory Humanity

:)

Set dressing (4, Informative)

vought (160908) | more than 8 years ago | (#15136117)

I'm lucky enough to have known a couple of set dressers for popular television shows introduced over the past decade. We never spoke specifically about Apple products, but she (both of them) had iBooks, a cube at home, etc.

Decorating a TV set is pretty complicated. You don't show brand names unless they're paying for it (and you must hide those brands from all camera angles), but you want to encourage a feeling of familiarity for the viewer, so you end up with stuff like a half-turned Coke(TM) can that has a malformed "ribbon device" to avoid the trademark police. Regardless, you always display products that the viewer will find familiar - hence the avocado-green washer and dryer on That 70's show. That godawful combo isn't there because it's pretty, but it is a clear indicator of when the show occurs, and a nod to the life and times the show is set in.

Apple is pretty unique in that they don't have to pay, but you'll notice that rarely is the Apple logo shown on TV shows that place Apple products. Apple knows that their industrial design is enough to get them placed in shows that want to show progressive, forward-thinking office environments or creative, flip characters.

You see racks of Dell servers on "24", but you never see the word Dell, either - and I'd bet you my neck on a block it's because XServes just don't have big enough blue LEDs and blinky lights - and because Dell's servers are, oddly enough, among their best looking products.

Apple products just look better on camera, full of artful, swooping designs that are utilitarian enough for everyday use, but futuristic enough for TV's trendsetting set dressers.

Re:Set dressing (0)

Anonymous Coward | more than 8 years ago | (#15136238)

Spot on. Apple's status as a symbol of creative thought is no mere marketing invention; on the contrary, the media use Apple as such because the association was already there.

Longtime Mac users do think different, all marketing slogans aside. They're the ones who stuck through the lean [atspace.com] years of the '90s, when every beady-eyed square on earth knew Apple's days were numbered. They're the ones who stayed true to the belief that artistry and good taste [atspace.com] would prevail over bland, uninspired mediocrity. If you had faith in Apple's future during that terrible interregnum, you pretty much had to be a little bit crazy [atspace.com] .

Re:Set dressing (1)

CRCulver (715279) | more than 8 years ago | (#15136280)

Apple is pretty unique in that they don't have to pay, but you'll notice that rarely is the Apple logo shown on TV shows that place Apple products. Apple knows that their industrial design is enough to get them placed in shows that want to show progressive, forward-thinking office environments or creative, flip characters.

In the first season of Seinfeld [amazon.com] Jerry's apartment had a Macintosh SE in the corner. If I recall, it was later upgraded to a Mac TV. Too far away to notice a logo, but everyone knew Jerry was a Mac guy 'cause only Apple made something as peculiar as the Mac Plus/Mac SE case.

Re:Set dressing (1)

pojo (526049) | more than 8 years ago | (#15136365)

On the last ep of 24 I saw, they did have PowerBooks, and they just covered over the Apple logo with stickers.

Sometimes I wonder about those racks of Dell servers - that's a fair amount of computing power, I wonder if those are purely prop computers or they do something with them?

Re:Set dressing (1)

Telvin_3d (855514) | more than 8 years ago | (#15136749)

Assuming they work? My guess is render farm

Re:Set dressing (1)

cthulhu11 (842924) | more than 8 years ago | (#15136642)

I noticed on Alias that both the good guys and the bad guys always used the same couple of racks of Dell servers, and that the good guys had Apple laptops. I think it was in the third season that the Apple logo suddenly got covered with a red circle, though.

Re:Set dressing (1)

Ohreally_factor (593551) | more than 8 years ago | (#15136710)

You didn't come out and say it, but a big part of this phenomenon is that Apple computers tend to be distinctive and noticeable, going all the way back to the form factor of the original Macintosh. Whereas, it's hard to tell the difference between a Dell or an HP or what have you.

Also, while Apple doesn't pay, they don't always insist that the prop computers get returned. =) I know a few producers who have negotiated for computer systems* for themselves in return for product placement, as well. It's time honored practice.

*Not to mention lots of other consumer goods.

Dell, FWIW (1)

David Rolfe (38) | more than 8 years ago | (#15136862)

FWIW, Dell is definitely getting its name onscreen in this season of 24. Just like Cayce in Pattern Recognition I'm really starting to notice branding because of my negative reaction to it. Dell's logo appears on the back of every flat panel display, and each keyboard shot. I think the only reason you haven't noticed a name on the racks is they haven't zoomed in close enough to show the badge 'buttons'. Also prominently displayed: Cisco, Avaya, Ford, Treo. I've noticed the powerbooks and Macs (Henderson's home computer), but I can't recall if they've gone as far displaying the glowing Apple. Interestingly, they haven't really branded the weapons -- despite the use of obvious signature weapons like the Microtech OTF, 1911, HK USP P2000, etc.

Additionally: Jack Bauer sleeps with a gun under his pillow, but he could kill you with the pillow.

Re:Set dressing (2, Insightful)

1u3hr (530656) | more than 7 years ago | (#15137488)

You don't show brand names unless they're paying for it (and you must hide those brands from all camera angles), but you want to encourage a feeling of familiarity for the viewer, so you end up with stuff like a half-turned Coke(TM) can that has a malformed "ribbon device" to avoid the trademark police.

I'm sure this is a common policy, just to avoid hassle, but it has little basis in law. How on earth could Coca-cola complain about a character drinking a can of coke? The trademark is firmly attached to the actual product they sell. There is no passing off implied. So there is no trademark issue.

Some of the shows with more ballsy management just use whatever real products make sense. For instance, in the Sopranos a couple of years ago, Tony was in a death struggle with a guy and sprayed him in the face with a can of Raid, with the label prominently visible. Then he smashed his head on the floor and dismembered him in the bath. Is there any possibility that the company would have allowed that if they had the power to deny it? And in the movies, consider Supersize Me. McDonalds products and trademarks used in every scene, most certainly without permission. Shows avoid trademarked goods more because they don't want conflict with paid product placement and advertising.

Re:Set dressing (1)

dema (103780) | more than 7 years ago | (#15137634)

... I'd bet you my neck on a block it's because XServes just don't have big enough blue LEDs and blinky lights - and because Dell's servers are, oddly enough, among their best looking products.

Have you ever seen an Xserve? They account for about 90% of the LED's in the server room where I work (:

Front view [apple.com] (27 LED's)
Rear view [apple.com] (7 LED's .. I think)

The front LED's in the dark [quakeconpics.com] (:

This probably means nothing (0, Flamebait)

zappepcs (820751) | more than 8 years ago | (#15136120)

For a while in the 90's ... everything, and I mean *EVERYTHING* out of hollywood had one of those green shaded desk lamps in it. (just for fun, when you are watching anything from the 90s, count how many there are ... tv, movies, anything) and that is not because the lamp manufacturer paid for product placement... it is most likely because the prop departments got a good deal on them!

As for Apple, have you seen the programs that they actually show running on television and movies? It is ALL artwork... there is no programming in it. The reason the Mac is shown is probably because that is the only computer the 'program' would run on... Not to mention that when real wintel computing power came along, the Macs were probably sitting around with nothing to do, so made their way to the prop departments... Thats not meant as a crack on Macs, but face it, its probably true. Any wintel machine that gets old, goes on the scrap heap... Mac users keep theirs around for years after they should upgrade.

So, all in all, the probability that there is something to this is less than that of the cubs winning any year soon.

Computers Used by Movie Editors (2, Insightful)

yintercept (517362) | more than 8 years ago | (#15136126)

One explanation is that Apple might simply be the computer used by movie editors. If I were making a movie; I would be inclined to use the computer equipment I use in my business life on screen. If I use an Apple computer to edit the films, I would be apt to place an Apple in the film.

Apple could get placement simply by making sure that people in the movie industry have Apples ... either through gifting product and service or extremely low prices.

Re:Computers Used by Movie Editors (0)

Anonymous Coward | more than 8 years ago | (#15136774)

"Creative People" may have started out using Mac's, and simply stuck with them. For example, Mac's could run music notation software or midi sequencing software a decade before PC's could even dream of doing such things. Macintoshes were the first computers I ever used as kid for that very reason. I was playing with a midi keyboard and Performer (http://www.motu.com/products/software/dp/features 50/ [motu.com] ) while other kids were playing with their first generation nintendos. For my father, as a musician/composer in the 80's the only choice was a Mac. He still uses a Mac for anything music related, and now I do to. I use linux on a PC for programming, web development and anything generally geeky, and I avoid windows at all costs.

Re:Computers Used by Movie Editors (1)

Concerned Onlooker (473481) | more than 8 years ago | (#15137095)

It's an interesting idea, but not quite on for a few reasons. Most editors are using Avid systems, which was formerly Windows only software so there are probably many, many editing systems out there that are not Apple.

Also, editors are not responsible for what gets shot, only how it gets put together. So if all they're given is footage with Macs in it they don't have much choice.

Possibly one of the biggest reasons that Apple products seems to appear so often, especially in low budget movies and still photo shoots, is simply because that's what art directors and photographers tend to own and so they use them as props.

Re:Computers Used by Movie Editors (1)

SoupIsGoodFood_42 (521389) | more than 7 years ago | (#15137496)

More likely the writers.

What? (3, Insightful)

ScrewMaster (602015) | more than 8 years ago | (#15136131)

Apple is the brand of people who are creative.

Baloney. I'm not knocking Apple products ... but from a marketing perspective Apple is the brand for people that are willing to pay a premium for their personal computers in order to suggest that they, themselves, have some degree of "artistic-ness", or at least style. Yes yes, many Mac users are artists or graphic designers or what-have-you, but people such as that purchased their equipment on its merits and have no need to impress anyone with "hey, look at me I have a Mac so I must be artistic!" For me, a computer is a box that sits on the floor and should remain as inconspicuous as possible, since I'm not trying to make any kind of statement with my choice of computer system. I make that statement with the quality of my work, regardless of the platform I happen to be working on at any given time.

Re:What? (1)

pclminion (145572) | more than 8 years ago | (#15136153)

For me, a computer is a box that sits on the floor and should remain as inconspicuous as possible

The whole reason I bought my Mac Mini is because it's totally inconspicuous. A giant G5 box on my desk is one thing, but the Mini is great if you want to save desk space. I don't worry about my computer as such, I just have a system that works and I do what I need to do.

Re:What? (1)

needacoolnickname (716083) | more than 8 years ago | (#15136162)

I think you are very right.

Sadly though, if I keep my laptop on the floor the cat walks all over it and my back hurts from that awkward position thus the quality of my work suffers and the people who purchased this laptop for me aren't as happy as they would be if I kept it on the desk.

Re:What? (2, Funny)

Ohreally_factor (593551) | more than 8 years ago | (#15136719)

Ah, see, your problem is that you need a mattress on the floor of your office and maybe a blanket to pull over your head when you're on a deadline, and don't want to be disturbed.

Re:What? (3, Insightful)

shmlco (594907) | more than 8 years ago | (#15136226)

"Yes yes, many Mac users are artists or graphic designers or what-have-you, but people such as that purchased their equipment on its merits and have no need to impress anyone..."

To quote, "Baloney." Keep in mind that artists and graphic designers happen to be the exact same types who'd appreciate Apple's elegant lines and strong industrial design.

I have an Apple Powerbook, and I bought it not because it makes a statement to others, but because it works, works well, and I enjoy using it. I love solid well crafted tools, and I hate the flimsy creaky cheap plastic crap that other manufacturers pass off as "design".

I work better on my Mac. It's a synergistic effect.

Characterizing Apple owners as mere status-seekers is as simplistic as my characterizing Linux-types as people too cheap to pay for software. Sure, some might qualify as such, but it would be unfair, unwise, and, well... stupid for me to tar all of them with the same brush.

Re:What? (2, Funny)

DaveCBio (659840) | more than 8 years ago | (#15136637)

And characterizing all laptops and computers other than Apple as "flimsy creaky cheap plastic crap" is just the sort of attitude he is talking about. "I work better on my Mac. It's a synergistic effect." is another line of bullshit. You are the cliche that you try to deny. A computer is a tool and that's all. If there is something that sets the computer apart like ergonomics or the software on a certain OS is better for your work flow then that's great for you. However, don't try and tell me that the case colour and design have anything to do with "working better".

Re:What? (2, Insightful)

geniusj (140174) | more than 8 years ago | (#15136965)

Could it have anything to do with the fact that it runs a completely different operating system too? Nah..

Enjoyment (1)

YKW (780040) | more than 8 years ago | (#15137409)

However, don't try and tell me that the case colour and design have anything to do with "working better".

Maybe not better but more enjoyable. A good looking desktop and a well-designed computer put me on a good mood which can mean the difference between getting irritated or not. Sure, I could do the work on a regular PC but I probably wouldn't enjoy it as much.

Re:What? (1)

shmlco (594907) | more than 7 years ago | (#15137516)

"However, don't try and tell me that the case colour and design have anything to do with "working better"."

If you don't get then it you don't get it. That's okay. Some people don't care about such things. Just keep in mind that others do.

Re:What? (2, Insightful)

Achromatic1978 (916097) | more than 8 years ago | (#15136966)

I appreciate elegant lines and strong industrial design. I also have no artistic talent. I like a lot of Apple's laptops. But not all. The others, I hate. Those all white models look like "flimsy creaky cheap plastic crap", too, whether they are or not. My laptop, not an Apple, uses dark slate gray /metal/, and is well designed.

You say it's a synergistic effect. What is? "I work better on my Mac because it works well" is /not/ a synergy. If you work because something works, that's not a synergy, that's cause and effect. It's not the bringing together of two things with different abilities to reach a common goal. It's flimsy creaky cheap marketing crap.

Re:What? (0)

Anonymous Coward | more than 8 years ago | (#15137193)

Can you describe an example of you "working better" using your Mac?

I love solid well crafted tools, and I hate the flimsy creaky cheap plastic crap that other manufacturers pass off as "design".

The "tool" part of a laptop or computer is not the design of the case it is contained in. A pink shovel will work the same as a brown one. Is the cheap plastic causing the software to crash? Is the work you are doing in front of the laptop in any way degraded because the case creeked when you opened it before you started working? Is the cheap plastic all scratched up and keeping you from getting a clear view of the screen (sorry, cheap shot against the Apple Nano)?

     

Re:What? (0)

Anonymous Coward | more than 7 years ago | (#15137526)

I know I work better on my Mac.

I have Applescripts set up for all the tedious tasks, I can easily use the Unix tools I was familiar with when I used Linux on the Desktop. Font rendering is really nice in programs like Eclipse, much better than ClearType and on par with FreeType.

Basically, I have all the Linux tools I loved, plus the proprietary apps (like Office) that I need.

This is all possible on Linux and Windows too, but it works pretty much out of the box with OS X. The only third-party addon I needed was Fink.

OS X is for lazy people who want everything to work and can't be bothered tinkering. I'm lazy, so I like it.

Re:What? (0, Flamebait)

Edmund Blackadder (559735) | more than 8 years ago | (#15136409)

in other words, Apple is usually the brand of those assholes that tell everyone how they are an artist or musician, or (best of all) a movie director and expect to be treated as superiour people because of their self declared artistic ability. In the meantime they have not created anything that has brought even a single person a little enjoyment.

Of course I dont know how much of this is really Apple's fault, but they do encourage it by making their products as conspicuous as possible.

Re:What? (1)

Dis*abstraction (967890) | more than 8 years ago | (#15136452)

"Apple ... encourage[s] it by making their products as conspicuous as possible."

What do you want them to do, start slapping "intel inside" stickers all over their computers just to blend in? If Apple's products stand out, it's for looking good in a sea of ugliness. Don't complain that Apple stands out--complain that Dell is still pumping out slabby turds festooned with garish, useless blinkenlights and "Genuine Microsoft" labels.

I agree with you that all the "I use a Mac and therefore I'm creative" posers, recent switchers one and all, are getting annoying.

Re:What? (1)

Christopher Rogers (873720) | more than 8 years ago | (#15136413)

For me, a computer is a box that sits on the floor and should remain as inconspicuous as possible, since I'm not trying to make any kind of statement with my choice of computer system. I make that statement with the quality of my work, regardless of the platform I happen to be working on at any given time.

I wonder if that's the same thing as saying you buy all your clothes from Wal-Mart because it's what's on the inside that counts.

Re:What? (1)

ScrewMaster (602015) | more than 8 years ago | (#15136841)

No, it's because for me, as a software developer, it's what's on the screen that counts. And like I said, I think Apple has great products and I'm not being critical of them. I am criticizing a certain subset of the people that buy them.

Re:What? (0, Flamebait)

anarkhos (209172) | more than 8 years ago | (#15136646)

What was that?

Sorry, I got distracted when you started sniffing your own farts.

Re:What? (1)

ScrewMaster (602015) | more than 8 years ago | (#15136850)

Ah, yes ... another Mac owner. So nice to see you. How's the wife and kids?

Re:What? (0)

Anonymous Coward | more than 8 years ago | (#15136726)

I am Artistic !

** rocks backwards and forwards cradling his violin, aged 2 **

And dyslexic...

** beats head agains space bar until he encounters "postercomment" compression filter **

Re:What? (1)

zo219 (667409) | more than 8 years ago | (#15137251)

"For me, a computer is a box that sits on the floor and should remain as inconspicuous as possible."

You, sir, have never owned nor worked on a Powerbook.

Call me psychic,

zo

This just in ... (-1, Troll)

Anonymous Coward | more than 8 years ago | (#15136134)

... because people are drawn to shiny things with a pretentious air of superiority?

I've noticed this (1)

pclminion (145572) | more than 8 years ago | (#15136142)

Pretty much any time a laptop is shown on TV, you see the Apple logo on the back of the screen. I'm not sure, but I think it has to do with the tendency of producers/writers to want to avoid "generic" stuff in their work. An Apple branded piece of hardware stands out visually more so than your garden variety PC notebook, or at least they believe that to be the case.

Say NO to Apple Astroturfing, run GNU/Linux (-1, Offtopic)

Anonymous Coward | more than 8 years ago | (#15136143)


I, for one, am tired of Apple Astroturfing. I see it as a scam to pray on gullible and not-too-smart users who are tricked to buy overpriced Apple hardware.

Visit mac-sucks.com [mac-sucks.com] , it's a funny litle site (reload a home page 2-3 times, the message changes). "The single mouse button is great for people like me" says Steve Johnson, Unemployed :-)

More importantly, run Linux on industry standard (and, as a result, cheap) hardware, unless, of course, you want to be had.

Re:Say NO to Apple Astroturfing, run GNU/Linux (1)

Dis*abstraction (967890) | more than 8 years ago | (#15136353)

I bet you think UserFriendly is funny too.

Re:Say NO to Apple Astroturfing, run GNU/Linux (0, Flamebait)

tkdog (889567) | more than 8 years ago | (#15136543)

Could you repost this - but with a user name and ideally a cell phone number and e-mail address? I'd like to be able to get ahold of you in case I need any help with my cheap Linux box. I'm not arguing in favor of Mac, though I'm typing on one, but rather pointing out that a cheap Linux box isn't the best solution to every problem.

Comic strips also (2, Insightful)

azpenguin (589022) | more than 8 years ago | (#15136144)

I don't know exactly how much Apple actually works to get its products out there on TV. If you want to follow the creative/graphics angle though, look in your newspaper comics. Almost every single time you see a computer it looks like an Apple product. I doubt Apple is pushing this placement; rather, it's just what the artist uses (and most likely prefers.)

24 and bad guys (2, Informative)

Dionysus (12737) | more than 8 years ago | (#15136157)

Didn't the bad guys on the first season of 24 use PCs? All the good guys (CTU) used Apple [wired.com]

Re:24 and bad guys (1)

I'm Don Giovanni (598558) | more than 8 years ago | (#15136336)

According to a post below, it's just the opposite this year.
But I think I've also seen HP TabletPCs in use this year on 24 by the good guys.

Cynical, moi? (1)

russotto (537200) | more than 8 years ago | (#15136205)

Apple doesn't pay for product placement. Apple does pay marketing and advertising companies, and if some of the money Apple pays them ultimately ends up paying for product placement.... well, that's another story, isn't it?

Of course, truckloads of free product probably have some effect. But I noticed that on the last Veronica Mars, the logo on her laptop was covered up... it isn't usually. Did someone stop paying?

Re:Cynical, moi? (0)

Anonymous Coward | more than 8 years ago | (#15137144)

"Apple doesn't pay for product placement.

Where did you that information from?

Apple and 24 (0)

Anonymous Coward | more than 8 years ago | (#15136240)

In the first season of 24, the good guys (ie, Jack and CTU) used Apple and the bad guys (ie, terrorists) used Dells. This season, the good guys use Dells and the bad guys (ie, Russians, Cunningham) use Apples.

Artistic-ness? (1)

VP (32928) | more than 8 years ago | (#15136293)

Everyone knows that the word is "artisticity"! :-P

Isn't it a pain to backup? (0, Offtopic)

antdude (79039) | more than 8 years ago | (#15136321)

What happens if the HDD goes bad, wouldn't this be a pain to back up and restore? From what I understand, you have to have everything the same when moving to a bigger drive. Or reformat and partition the new bigger drive, and then copy everything over which is tedious due to three different file systems.

The article says BOOB (1)

LoveTheIRS (726310) | more than 8 years ago | (#15136461)

hahaha! BOOB! hahaha!

"Creative" (-1, Flamebait)

Anonymous Coward | more than 8 years ago | (#15136506)

"Apple is the brand of people who are creative," said Lucian James, president of Agenda Inc., a brand consulting firm.

And by "creative", he means "guys with c*m in their hair."

The Apple Cover-Up (1)

jedrek (79264) | more than 8 years ago | (#15136524)

I'll admit it, I watch quite a few TV shows, all downloaded, all while I work alone at home (the quiet tends to drive me crazy after a while). Over the past year or so, I have been more or less actively noticing the computers they use in TV shows and they are almost all Apple. The thing I find funniest, is how they cover up the Apple logo. I'm setting up a website to document this phenomenon, and have records of everything from stickers (the most obvious), to post-its (center bottom on ACD monitors) and strategically positioned plants. Surprisingly, you can often find the big white glowing apple in a lot of shows, uncovered... ah, product placement at its best.

Gratuitous Apple computers (1)

K8Fan (37875) | more than 8 years ago | (#15136527)

This is a pet peeve of mine. In seemingly every TV show or movie, they have an Apple computer. Even in corporations where the bean-counters are not going to pay 50% more for a computer. The Whitehouse staff on "The West Wing" all had Powerbooks. I have no problem if the character is a writer, photographer, graphic artist or reasonably successful musician. Those people are in the 5% of the population that will pay the "Mac Tax". The rest of the population uses Windows boxes (Slashdot readers possibly excepted).

Not this sh*t again... (1)

DaveCBio (659840) | more than 8 years ago | (#15136619)

Apple is the brand of people who are creative

I am really getting sick of this cliche. I have used Macs on occasion, but in my 7 years of sound design for videogames my primary tools have all been on Windows and PCs. A computer and the software that it runs are just tools and tools are only creative forces in the hands of people that are skilled enough to use them. Not once did I feel limited in my work because I was on a PC. Not once did I feel less creative because I was running Sound Forge and nuendo instead of Peak and Logic.

Re:Not this sh*t again... (1)

1u3hr (530656) | more than 7 years ago | (#15137519)

but in my 7 years of sound design for videogames my primary tools have all been on Windows and PCs.

I work in print publishing. I personally use a PC, but am in a tiny minority amongst the Mac users. Actually, if my boss hadn't been such a cheap bastard back when I started I'd probably be using a Mac too, but I got comfortable with my old-school DOS software and find it hard to change. But I do lust after OSX and may "switch" sometime.

The Office (1)

tsaler (569835) | more than 8 years ago | (#15136623)

The Office? Nope, sorry.

There's only one character in The Office who uses a Mac. The temp, Ryan Howard, uses an Apple iBook. He's the guy played by B.J. Novak. In almost every shot, however, the Apple logo is obscured. If I didn't own an iBook, I might think it was just a white laptop. The iBook is not very often shown on camera at any rate.

Almost everybody else uses Gateway PCs. In fact, the Gateway logo is quite visible on the back of the flat-panel monitors in many, many shots. There are also a few IBM PCs that the characters Oscar, Angela, and Kevin use. I wouldn't have normally noticed this if I hadn't read this article and then gone back and watched some of the episodes in iTunes.

The only other Apple product on the show that I can think of is the video iPod from "Christmas Party."

In any case, I won't comment on whether or not Apples are found disproportionately in film and on television. I am a Mac user, a recent "switcher" in fact (summer 2005), and I'm very happy with the overall experience, but not a supporter of the Intel processor decision. I don't particularly care if there's more or less Apples in film or on television than they are otherwise found "in nature," if you will, but to me there are enough examples that you don't have to use The Office, which clearly does not place Apple products in comparison to, say, Gateway.

Re:The Office (0)

Anonymous Coward | more than 8 years ago | (#15136767)

Go back again and watch the episode where Jim throws a part in his apartment, to which everyone is invited (except for Michael. Jim clearly has a Mac on the desk of his bedroom.
 
I'm sure Apple is perfectly happy either way. Generic Windows boxes are shown as what you are forced to use in a mind-numbingly dull office environment. Macs are what are chosen by sympathetic characters (Ryan, Jim) when they have a choice.

Re:The Office (1)

tsaler (569835) | more than 8 years ago | (#15136818)

True. I forgot about that. I was just watching "E-mail Surveillance" today, but I stopped it before they got that far.

Do you think viewers really put that much thought into it, associating the Apple computers with characters that they give a lot of sympathy to? If that's so, why did Dwight get the iPod but Pam ended up with the big brick music player from "The Injury"?

Re:The Office (0)

Anonymous Coward | more than 8 years ago | (#15137078)

There was an episode where Michael shows a video during a presentation and mentions that he made it on his Mac.

"Apple is the brand of people who are creative" (1)

Circlotron (764156) | more than 8 years ago | (#15136656)

Reminds me of when someone with their own skill and experience takes a truly wonderful photograph and someone tells them "Wow, you must have a *great* camera". They don't realise how insulting that may be until it is compared to someone that writes a great book and so it follows they must have a terrific typewriter etc. You don't need an Apple to be creative; if you have an Apple it doesn't mean you are creative. "Apple is the brand of people who are creative" sounds like a line from a cigarette ad. It's a tool, a machine. No matter what machine or what OS, it can only produce results as good as the person driving it.

Re:"Apple is the brand of people who are creative" (1)

jthill (303417) | more than 8 years ago | (#15137216)

You don't need an Apple to be creative; if you have an Apple it doesn't mean you are creative.
True enough. But the title comment stays true anyway, because Apple have consistently approached computers with a creative mindset: ~Gods, this is a neat toy. Look what can you make it do!~.

They didn't stick to what their customers already knew they wanted, they went and found stuff or made it up themselves, and stuck it on their boxes because they thought it was cool. And they were right. Full-bore WIMP? Apple. Networking on every box? Apple. Decent sound card on every box? Apple. Cute-looking hardware just because they could, and it was fun? Quicktime? Postscript? Multiple monitors? Care to guess how long this list could go on?

Many people who care about creativity buy Macs out of simple appreciation, and even gratitude might not be too strong.

Judge Ito's laptop (0)

Anonymous Coward | more than 8 years ago | (#15136807)

The ultimate product placement.
Of course this may have been before many of your times.

Cisco Phones too (1)

kjh1 (65671) | more than 8 years ago | (#15136832)

I'm sure folks have noticed that Cisco IP Phones [cisco.com] also get placed into quite a few shows that have a high-tech slant to them bordering on sci-fi (think Alias). Sure, it's not something that a typical consumer is going to run out and buy, but I can imagine those people working in large corporations that can afford Cisco IP telephony products [cisco.com] wondering how they can cool phones like that.

Disguised Macs (0)

Anonymous Coward | more than 8 years ago | (#15137057)

What gets me is how many shows/ads discriminate *against* Apple. Whenever you see a Dell, the Dell logo and branding is clearly visible. Half the time you see a PowerBook, though, the Apple logo is hidden beneath a sticker or chunk of plastic or something.

I wonder why. Maybe Macs look good enough that they want to use them, but they consider them "fringe" enough that they don't want to advertise the fact.

Or maybe they just don't have the manpower to cover up all the stickers on the Dells.

Re:Disguised Macs (1)

Narcogen (666692) | more than 7 years ago | (#15137500)

Because Apple won't pay for product placement. If a studio that is producing a TV show or movie wants to take product placement fees from other companies, but puts Macs in the shot without Apple paying, then they are ripping off their product placement clients. In other words, when you see an obscured Apple logo, you know that any other logo you see in that show or film is product placement, and that those companies paid-- but Apple didn't, as they say they do not. When you see the Apple logo, it means whomever put it there wanted it there whether Apple paid or not, and most likely they aren't trying to get product placement fees from Apple or anyone else.

Of Art and Apples (1)

PhotHog (968686) | more than 8 years ago | (#15137188)

In a world so diverse, that there is no exactness anymore, I think that I can say with some truth,(and have for a while now)that the people who use Apple computers, are either Artists or Liberals. Now this is not to say that one can not be both, but that there is a greater chance of you being one or the other if you own a Apple. you do not need to be an artist or a liberal to own one. and it is not a necessary thing to have if you are either a artist or a liberal, I know from experience, I am -and I don't

Re:Of Art and Apples (0)

Anonymous Coward | more than 8 years ago | (#15137399)

I think that I can say with some truth,(and have for a while now)that the people who use Apple computers, are either Artists or Liberals.

Yeap, and on 99% they are not Electrical/Electronic Engineers. What feds me up is that sometimes they show 'cool' and idealised scientists using Apple computers (CSI:NY), but Mac OSX has so poor offer when it comes to engineering software (especially the one that is widely used) that it is impossible.

Macs look better on camera (1)

Kunt (755109) | more than 8 years ago | (#15137444)

It's really very simple. Apple's machines look much cooler than anything else. That's why they are used as props in movies and TV shows.

Lies! Blade: Trinity!?!? (0)

Anonymous Coward | more than 7 years ago | (#15137503)

Claiming that Apple don't pay for their product placement has to be one of the biggest porkers I've read in a long time. If you've seen Blade: Trinity, you'll likely know what I'm talking about. Basically there are a couple of scenes in the movie where hottie Jessica Biel is shown filling her iPod with tunes from her Powerbook before going vampire hunting. The shots of the Apple hardware are blatant. Here are some screencaps:

http://fapomatic.com/show.php?loc=15&f=vlcsnap1000 35.png [fapomatic.com]
http://fapomatic.com/show.php?loc=15&f=vlcsnap1008 56.png [fapomatic.com]
http://fapomatic.com/show.php?loc=15&f=vlcsnap1014 15.png [fapomatic.com]
http://fapomatic.com/show.php?loc=15&f=vlcsnap1010 30.png [fapomatic.com]

And perhaps the most blatant:
http://fapomatic.com/show.php?loc=15&f=vlcsnap1084 73.png [fapomatic.com]

Despite the questionable quality of the film, this is some fairly superb product placement imho. The whole "Vampire slaying vixen loves her iPod and Apple gear" approach just has a shocking amount of geek value. I refuse to believe that this wasn't paid for.

It's not just apple (1)

k-sound (718684) | more than 7 years ago | (#15137518)

For some reason (most likely my profound hatred for advertising in any form) I've been paying a lot of attention on product placement in movies and tv shows. I noticed that apple indeed has a great deal om laptops and pc's planted on sets. The percentage of people in movies using mac isn't remotely equal to the real life percentage of mac owners. The problem is that lately movies in general seem to be exploiting this technique to a point where I'm asking myself if I'm watching a really long commercial or an actual movie. I first started noticing these thing in the matrix with the nokia phones. more recently there were movies like 'Cellular' and I saw final destination 3 some time ago (which had lots of mac close ups) but also seemed to casually mention brand names a lot: "Funerals are so boring is I die bring me a PSP" "I like totally forgot my IPOD" .. Luckily movie makers are sometimes a bit more subtle I remember a scene in underworld Evolution (I think it was when Selene and Michael where in the safehouse) where the camera is zoomed in on the Sony logo on the back of a TFT and then slowly zooms out. Personally I'm getting a bit fed up with this attitude of the movie industry I have to pay 7,5 euro to see a movie at a theatre or 20 to purchase it on DVD (which is way to much) and I end up paying to get flooded by product placement. Some of these movies are almost paid for in advertising stop overcharging us please.

Fake GUI's? (1)

4D6963 (933028) | more than 7 years ago | (#15137553)

Sorry for being slightly off-topic, but maybe someone could at last answer me this. When you see a Mac on TV, you see Mac OS, whether it's classic like in Sex & The City and Independance Day or OS X like in um... can't think of any. Anyways whenever you see a PC, not only it's never Windows' GUI, but it's never KDE, GNOME or even Black/Open/Flushbox.

So, why do you see either Mac GUI's or totally fake GUI's, and then, since you never see the same fake GUI's, is there some kind of GUI-creating industry in Hollywood? I'm not even asking about the funny lil sounds that goes with them because for these they don't bother creating them, they just take them from Deus Ex

Apple's been successful at this for a LONG time (1)

dpbsmith (263124) | more than 7 years ago | (#15137558)

In 1995, in "Under Siege 2," Steven Segal saves America by faxing critical data using an Apple Newton. He secretly taps into into a satellite communication system while hiding from approaching bad guys on a moving train. The camera cuts back and forth from the surroundings to an extreme closeup of the snot-green Newton screen which happens to say "Newton Fax" on it in huge letters, and its slow-moving progess bar, creeping, creeping toward completion as we become aware of the bad guys approaching closer, closer.

In "Independence Day," 1996, Jeff Goldblum saves civilization by using an Apple PowerBook to infect the alien spaceship with a computer virus. (Impossible, of course, since we all know Macs aren't subject to viruses). One charcoal-grey laptop looks pretty much like another, but the camera just happens to get a nice closeup shot with the Apple logo placed just right.
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