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Both Sides of Wii

Zonk posted more than 8 years ago | from the not-a-cosmic-joke dept.

560

Yesterday Nintendo released the official name for their next console. Formerly the Revolution, and now simply called Wii, reaction has been strong among gaming fans. A Brian Crecente article in the Rocky Mountain News looks at why Wii is bad, from a marketing perspective. Chris Kohler, over at Game|Life, looks at why Wii is good because of its iconoclastic nature. And, always happy to help with the irreverent, Games.net examines why Wii is weird. From that article: "We don't think Nintendo Wii is a truly terrible console name, but it's an uncharacteristically risky choice, even for Nintendo. We admire its simplicity and its playfulness (the two i's represent multiplayer action, you see). But on the flip side, parents will have a hard time pronouncing it ("Nintendo...why?") and hardcore gamers will slam it ..."

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Nintendo's Wii akin to Chevrolet's Nova? (5, Insightful)

eldavojohn (898314) | more than 8 years ago | (#15219996)

I missed the first article about this name change but this reminds me of the urban legend of the Chevrolet Nova in Latin America [about.com] . Nova means literally "doesn't go" in Spanish and so my teacher told me in Spanish class that it did horrible in Latin America. This isn't true, as the article points out and I wonder what exactly goes through an executive's head as they pick out a name for a product. From the article:
A logical analysis of the story would also indicate its unlikelihood: It strains credibility to believe that a company as large as General Motors, with marketing executives and other employees and contacts throughout the world, wouldn't be aware of a negative meaning of a product name. In fact, according to one marketing analyst (Cecelia Bouleau, quoted in Business Mexico magazine), GM marketers discussed the possibility of confusion with the name, but "they kept the name and it sold very well. ... I think that the word is sufficiently incorporated into the language as meaning 'new' as in 'bossa nova' that the criticism isn't valid."
You have to imagine that the execs at Nintendo saw this as a risqué move and weighed in the possible problems they would have marketing it. Is there a cultural barrier here that is plaguing a dominantly Japanese company?

Also to note about Wii is that the logo looks very ... Apple-esque in its very light gray on white background way.

All these jokes have been made about the name but on the manufacturer's site [nintendo.com] , you'll find this little blurb:
Introducing ... Wii.
As in "we."
While the code-name "Revolution" expressed our direction, Wii represents the answer.
Wii will break down that wall that separates video game players from everybody else.
Wii will put people more in touch with their games ... and each other. But you're probably asking: What does the name mean?
Wii sounds like "we," which emphasizes this console is for everyone.
Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.
Wii has a distinctive "ii" spelling that symbolizes both the unique controllers and the image of people gathering to play.
And Wii, as a name and console, brings something revolutionary to the world of video games that sets it apart from the crowd.
So that's Wii. But now Nintendo needs you.
Because, it's really not about you or me.
It's about Wii.
And together, Wii will change everything.
So you see, even they are aware of the puns that come with a name like Wii. Personally, I'm glad they chose something other than an old name coupled with a high number (Nintendo 64, Xbox 360, Sega 32, etc.) because that makes it sound like something where bitrate and technical specs are the only things that concern a gamer. And they're not. The thing that concerns me the most is if there's going to be games that I enjoy, Tetris did that with 16 bits so I welcome anything at any bit rate that provides me with entertainment.

Re:Nintendo's Wii akin to Chevrolet's Nova? (0)

Anonymous Coward | more than 8 years ago | (#15220051)

So you see, even they are aware of the puns that come with a name like Wii.
 
I know they are aware of the usage you detail above, but the second i saw it I though Nintendo penis or Nintendo urine and i'm not so sure they thought of that cause I immediately laughed at the name and even if i like the system, it's forever going to be the Nintendo urinal to me.

Re:Nintendo's Wii akin to Chevrolet's Nova? (1, Interesting)

PrescriptionWarning (932687) | more than 8 years ago | (#15220099)

Wii has a distinctive "ii" spelling that symbolizes both the unique controllers and the image of people gathering to play.

Every time I read something saying how "unique" the controllers are for the thing, I wonder to myself if any of these people calling it unique have ever used a remote control. Most people I'm sure have about 5 remote controls currently in use with another 5-10 lost in the couch cushions or placed in a box with all the old electronics.

The only unique thing about it is the fact that no other gaming console uses a controller anything "remotely" like it, but that doesn't mean its on the same level of innovation as the first gamepad that was ever created.

Re:Nintendo's Wii akin to Chevrolet's Nova? (2, Insightful)

Wdomburg (141264) | more than 8 years ago | (#15220241)

"Two small sensors placed near the TV and a chip inside the controller track its position and orientation, allowing the player to manipulate the action on screen by physically moving the controller itself. For example, you could slash an in-game sword by actually swinging the controller from side to side, turn a race car just by twisting your wrist, or aim your gun in a shooter by pointing the controller where you want to fire."

So you're telling us your TV remote is motion sensitive?

Re:Nintendo's Wii akin to Chevrolet's Nova? (1)

jrmiller84 (927224) | more than 8 years ago | (#15220130)

Also to note about Wii is that the logo looks very ... Apple-esque in its very light gray on white background way. I believe the design was done by someone at Appple actually. I can't remember the source but I know I read this somewhere recently.

Re:Nintendo's Wii akin to Chevrolet's Nova? (3, Insightful)

voice_of_all_reason (926702) | more than 8 years ago | (#15220136)

You have to imagine that the execs at Nintendo saw this as a risqué move and weighed in the possible problems they would have marketing it.

No. This is a classic example of when no one in the boardroom has the guts to say "Sir, that is a terrible idea."

Re:Nintendo's Wii akin to Chevrolet's Nova? (0, Troll)

Anonymous Coward | more than 8 years ago | (#15220143)

No. This is a classic example of when no one in the boardroom has the guts to say "Sir, that is a terrible idea."
Oh, I'm sorry, were you there when it happened? Please enlighten us as you must've been there to know that no one proposed something else or warned that this might be difficult for their customer base to accept.

What if this is simply the Japanese name? (0)

OS24Ever (245667) | more than 8 years ago | (#15220137)

the original NES had one name in Japan and another here. Maybe they'll do that again.

Personally I don't care what it's called. Since the first console came out and took over my family when I was in 9th grade we've always referred to it as playing 'Nintendo' and nothing else. It wasn't my sister screaming 'Mooooooommm, Matt is playing Super Nintendo for hours I want to watch my little pony' or something like that, no matter what console my brother and I had it was always 'Nintendo' in our house, including the Sega Master System, and Sega genesis.

Then I moved out and could tell anyone to screw themselves and go home that didn't like me playing games. But my brother Matt had to endure 10 more years of being kicked off the TV before he got out of school and moved out.

Re:Nintendo's Wii akin to Chevrolet's Nova? (4, Informative)

vadim_t (324782) | more than 8 years ago | (#15220223)

I wonder why people keep bringing the "nova" example when there are much better ones.

Mitsubishi Pajero: "Pajero", in Spain means literally "wanker". No need for weird interpretations.

Mazda Laputa: Will be heard as "Mazda la puta", or "Mazda the whore". "Mazda" also sounds like a female name.

Igor international? (5, Informative)

Whiney Mac Fanboy (963289) | more than 8 years ago | (#15219999)

From the first blog:
It's interesting how bad it is, said Steve Manning, managing director of branding company Igor International, the company behind such names as MTV's Urge and The Signature at MGM Grand. I don't know who's going to love it.[emp mine]
Right. Someone from 'Igor international' who created 'Urge' shouldn't criticise anything

Anyway, the only really thoughtful paragraph in any of the articles was from the Gamelife blog - and it was a quote from the comments to an earlier article:
Talking to people that have worked in games retail, you find that normal people can't/don't/won't keep the names of the systems straight. People ask for PlayStation 360s and PlayCubes and Mario on Xbox even though they actually own a GameCube - to them the system names are confusing and completely interchangeable.

This is basically Nintendo trying to create a name and brand that is in no way similar to the others, in order to be distinct in the minds of consumers. They see the ad, they actually retain the correct name, and they go and ask for it at the store.

Also, while it may sound dumb to us, you know that they focus-tested the hell out of it in all three territories and, at the very least, it's not completely repellent to those focus groups.
That's as good an explanation as any I've heard (in fact all the good speculation I've read about on not just this story, but just about anything recent, has come from random members of the public rather then the pundits)

Re:Igor international? (1)

Otter (3800) | more than 8 years ago | (#15220108)

Right. Someone from 'Igor international' who created 'Urge' shouldn't criticise anything

Alternatively, one might argue that the name is so awful that even the director of "Igor International" thinks it's a bad idea. Perhaps we can convene marketing experts from Mandriva, Ekiga and SplunkBase to discuss this further.

I think the bottom line, though, is that the Nintendo brand is so much stronger than any of its product names that they might as well just clear away from everyone else. Parents will just ask for "Nintendo" anyway.

Re:Igor international? (3, Interesting)

dorbabil (969458) | more than 8 years ago | (#15220113)

The original name for the NES in the US was the Advanced Video System, and was a top-loading system just like all previous cartridge units. Everyone was afraid of it, because of the Atari crash, so Nintendo redesigned and renamed the system. I think that's what they are trying to do again. Small and sleak versus big and scary. Easy to remember name. It sounds like they are trying to create a new market, just like they did in the 80s. The big questions are whether or not there needs to be a new one (Atari killed the one in the 80s, so there was an obvious need there), and whether or not they can actually do it

Re:Igor international? (3, Insightful)

Manchot (847225) | more than 8 years ago | (#15220123)

As someone on the Gamelife blog pointed out, the very fact that Nintendo had to explain its decision and Chris Kohler had to back it up is proof enough that marketing-wise, the name has failed.

Re:Igor international? (4, Funny)

XO (250276) | more than 8 years ago | (#15220126)

But.. were any of those three territories english speaking? any of them have a gamer population? or for that matter a population of smartasses?

Every chat channel I've joined in today has spent all day making fun of it. Yes, it's good for advertising, but it looks like the general consensus is that most English speaking people are NOT going to go to a game shop and ask to purchase a WII!

I know I sure as hell am NOT going to say to the store clerk "Hi, I'd like to buy that Wii you have there."

What are they going to call the eventual portable version? Mini Wee? Pocket Wii? Wii Wii ??

Will Apple want to have their own branded version? iWii! A portable Apple brand! iWiiWii!

Who's going to have a Wii party? "Dude, let's hook up our Wiis".

"Dude, I am so tired.. I was up all night playing with my Wii."

"John, can I see your Wii?"

At least there is a bright side.

It's not "Wii-NES."
We hopefully won't have a game named "Super Mario Wiiiiiiiiiiiiiiiiiiii!"

You can play with your friends, and you can play with your Wii, but don't play with your Friend's Wii.

Re:Igor international? (1)

hyfe (641811) | more than 8 years ago | (#15220270)

has come from random members of the public rather then the pundits)

There is a difference?! How can you tell?

Re:Igor international? (1)

jgalun (8930) | more than 8 years ago | (#15220282)

Right. Someone from 'Igor international' who created 'Urge' shouldn't criticise anything

No, it's pronounced "eye-gor"

Nintendo (0, Redundant)

RafaelGCPP (922041) | more than 8 years ago | (#15220002)

Wii did you choose such wiird name? Wii?

Wii is a terrible name (5, Insightful)

Rik Sweeney (471717) | more than 8 years ago | (#15220003)

Not only is it worse than Xbox 360, it will confuse the French and also everyone will keep making piss-poor jokes about it.

See what I did there?

Re:Wii is a terrible name (0)

Anonymous Coward | more than 8 years ago | (#15220100)

No, can you run that by me again? I'm slow.

Re:Wii is a terrible name (1)

oahazmatt (868057) | more than 8 years ago | (#15220139)

... it will confuse the French ...

You believe the French are going to mistake reading "oui" for "Wii"?

Re:Wii is a terrible name (1)

voice_of_all_reason (926702) | more than 8 years ago | (#15220169)

No, they will mistaking hearing "oui" for "Wii"

The product is eseentially called the Nintendo Yes.

Re:Wii is a terrible name (0)

Anonymous Coward | more than 8 years ago | (#15220168)

You demonstrated how after only 1 day those jokes already make you look dumb?

Re:Wii is a terrible name (1)

Deathlizard (115856) | more than 8 years ago | (#15220180)

I don't understand this name. I swear there stealing this idea from the director of "Snakes on a Plane".

In a matter of minutes, Nintendo turned the revolution into a laughing stock. Look on the net. ytmnd alone has 4 pages of wii jokes and that was within 6 hours. Maybe their thinking it's free publicity or something.

There was no reason for Nintendo to change this name. Revolution was a good name. someone here suggested Gamecube Revolution and thats ok. even Super Gamecube would have been better than Wii.

I swear that Nintendo is trying to make the Revolution fail.

Homonyms are not confusing, mind you... (1, Interesting)

alexhs (877055) | more than 8 years ago | (#15220284)

it will confuse the French

Probably not.
Marketing will probably pronounce it the english way.
But people probably not. W in French is pronounced like v.
I can't think of a word with two consecutive 'i'.
It could be pronounced like vie (life), or maybe a long i.

Probably a long i. Be it pronounced the english or the french way.

Therefore no confusion with yesss or lifffe.

And there are lots of homonyms in every language anyway, people don't get confused, it's just useful for puns...

It could have been worse.. (5, Funny)

Anonymous Coward | more than 8 years ago | (#15220004)

Although they'd have to name is Nintendo Shitcock for that to be true.

Re:It could have been worse.. (1)

thelamecamel (561865) | more than 8 years ago | (#15220064)

Or MarioBook Pro.

Re:It could have been worse.. (1)

rAiNsT0rm (877553) | more than 8 years ago | (#15220225)

Funniest AC post. ever. +37 Awesomeness.

Re:It could have been worse.. (0)

Anonymous Coward | more than 8 years ago | (#15220290)

Sorry that's already taken by the Scion SC.

Reaction among sony has been strong too.. (5, Funny)

saboola (655522) | more than 8 years ago | (#15220006)

They changed the name of the Playstation 3 back to that marketing term from the PS2. The "Playstation Emotion Engine", or PEE.

Re:Reaction among sony has been strong too.. (1)

RafaelGCPP (922041) | more than 8 years ago | (#15220027)

Will they use Playstation Integrated Surround Sound either? You know, the PISS chip?

Wheeeeee! (1, Redundant)

TripMaster Monkey (862126) | more than 8 years ago | (#15220008)


Nintendo should hire Threebrain for their marketing program [threebrain.com] .

Re:Wheeeeee! (1)

Jugalator (259273) | more than 8 years ago | (#15220075)

The only marketing video I can think of when I hear Wii nowadays, or for that matter, Wheeee! is http://www.firefoxflicks.com/flick/?id=19542 [slashdot.org] ">this one...

Re:Wheeeeee! (1)

Jugalator (259273) | more than 8 years ago | (#15220087)

Wow, what a horrible HTML mistake. I lost 10 points of geekness right there. :-(

How did I get up here goddammit?! (1)

generic-man (33649) | more than 8 years ago | (#15220013)

Re:How did I get up here goddammit?! (1)

Cold-NiTe (968026) | more than 8 years ago | (#15220306)

Well, I feel obligated to post another ytmnd now that you've gone and done that.

Trouble is no matter how I do this I'm still going to look like the rabid fanboy that I really am...

So here's my fanboyish show of support [ytmnd.com] (As above, there is embedded sound. But yes, otherwise it's work safe.)

In any case I want to take a moment to say that despite all the obvious and utterly stupid jokes we could make about this name and so on, you could do a lot worse. For instance... naming a line of women's shoes "incubus". [cmomagazine.com] Or any other of those little marketing mishaps. Like everything Nintendo does, they've gone a bit, well, out there with it, but that's not necessarily a bad thing. Look at how much conversation the name alone has generated. This is the sort of name that will stick in your head. You will devote that much more thought to it, and it may have more pull than you give it credit for. Look at what happened with the DS in Japan. The thing is like the iPod is here. And there's a reason for that. This is the sort of trendy counterculture that people eat up. The name of the thing, the look of the thing, it's all incredibly sleek and designed to feel contemporary. If I stick that on top of my 17 year old 51 inch television screen, with its wood paneling and antiquated looking stereo speakers built onto either side of the display, I'm the one that's going to feel out of place not the console.

Microsoft were going to change their console name (0, Flamebait)

Rik Sweeney (471717) | more than 8 years ago | (#15220016)

But they didn't at the end, because everyone already knows that the Xbox 360 is shit.

Has Wii... (1)

cthellis (733202) | more than 8 years ago | (#15220019)

...tarded been used yet?

Obligatory (5, Funny)

hotdiggitydawg (881316) | more than 8 years ago | (#15220025)

Obligatory penny arcade [penny-arcade.com] reference...

Spend-a-penny arcade, surely? (0)

Anonymous Coward | more than 8 years ago | (#15220082)

Spend-a-penny arcade, surely?

Re:Obligatory (1, Funny)

Anonymous Coward | more than 8 years ago | (#15220149)

Obligatory SomethingAwful reference:

http://www.somethingawful.com/articles.php?a=3714 [somethingawful.com]

"Hey Jerry, have you seen the X-box?"
"It's right here. In my pants."

Re:Obligatory (-1)

Anonymous Coward | more than 8 years ago | (#15220303)

Yeah... SA was funny up untill that annoying ass shmorky flash shit. I mean... how the fuck does anyone think that festering pile contains any humor? I mean... making fun of Penny Arcade with references to homosexuality between Gabe and Tycho? Yeah... that's been done before. By Gabe and Tycho.

For the sake of anyone involved, SA better remain profitable. Cause with that on their resume, they ain't getting a job more technical or professional than flipping burgers. And you know what? They're the kind of assholes who would get fired for getting caught drooling on the patties.

New Nintendo Controller Name (3, Funny)

oskard (715652) | more than 8 years ago | (#15220028)

I wonder if they'll start calling the new controller a Wii-Wii.

?

Re:New Nintendo Controller Name (5, Funny)

Megane (129182) | more than 8 years ago | (#15220103)

I wonder if they'll start calling the new controller a Wii-Wii.

You must have missed yesterday's meeting. Wii-Wii is what you play with when you connect two of them together. The controller is going to be called the Wii-mote[tm]. Wii-li.

(Wii are not amused.)

Re:New Nintendo Controller Name (0)

Anonymous Coward | more than 8 years ago | (#15220271)

Or whether it will have Wii-Wi-Fi

?

Oh please (1, Insightful)

Anonymous Coward | more than 8 years ago | (#15220031)

Does anyone really care what it's called? Don't judge a console by it's cover... no wait... if you are a game journalist and you have column inches to fill to get your salary, why not write up a load of bitchy boring drivel and hope someone links to it from slashdot.

This is why writing on a journalistic (journal - time) basis is always corrupted by the need to fill space. It just plays into politicians and PR people's hands.

I have found I have become so desensitized to it now I am just not clicking links and ignoring things from their sensationalist headlines more and more. Abandoning articles that re-hash topics more and more after the first paragraph. And I feel liberated and content when I do so.

The next time you see something talking about linux on the desktop, an article by Dvorak, or some other flamebait the slashdot editors slip you (in the hopes of keeping the discussions lively) ignore it. Move on. You will feel better for it.

Thank you for your time.

Depends on how they spin it (4, Insightful)

alucinor (849600) | more than 8 years ago | (#15220041)

This name could either be good or bad, depending on the ads.

If the ads seem goofy and childish, it will resonate against those qualities already represented by the name itself.

However, if the ads are sleek and classy, and the logo is clean and simple (which looks to be the case), then the "Wii" thing could be spun off as "it's cool to be a kid again."

I expect the latter case, of course, and I imagine an ad campaign similar to the DS. At the end of each commericial, if a child's voice whispered "wee" in sort of a mystical way, it would do wonders in changing the perception of the name.

Re:Depends on how they spin it (0, Troll)

tolan-b (230077) | more than 8 years ago | (#15220262)

You know 'wee' (pronounced the same as we and wii) is a common children's word for piss right?

Wii? (1, Funny)

Anonymous Coward | more than 8 years ago | (#15220047)

I thought it was just a mixed-up Intel VIIV, developed by the same school of marketting.

Next up, AMD's AvA chip, and Sony's PIIIS gaming console.

attention whoring (5, Interesting)

Odiumjunkie (926074) | more than 8 years ago | (#15220056)

I think that the second slashdot story in two days on the name of an unreleased console is evidence enough that the marketing folks over at Nintendo have made a sensible decision.

Why oh why do people care? Hardcore /. nerds won't give a damn what it's called, they'll just want the specs and the reviews. Casual consumers won't remember what it's called, they'll just want to look at the pretty colours.

Uh, yes and no... (1)

TheNoxx (412624) | more than 8 years ago | (#15220297)

It's certainly true that many slashdotters are diehard nintento fans, and of course they'll buy the console and enjoy good games and support their alma mater... but that doesn't mean naming the newest iteration in the Nintendo legacy something tremendously stupid like "Wii" doesn't really, really get to us.

For example, imagine the feeling you get when you get the latest in a great RPG series or other gaming franchise that you've watched grow for years and years (like Final Fantasy). Now imagine getting your hands on the game, and it's everything you want it to be... but the main character is Paris Hilton or equally annoying.

my parents will have no trouble pronouncing it (1)

varkman (818678) | more than 8 years ago | (#15220060)

But on the flip side, parents will have a hard time pronouncing it ("Nintendo...why?") My parents used to complain i spent too much time playing 'that sega', not playing 'the megadrive' ;-)

Re:my parents will have no trouble pronouncing it (1)

joe 155 (937621) | more than 8 years ago | (#15220129)

on a similar (slightly offtopic note) its really fun to see really old people trying to figure this stuff out... I was playing on my game boy pocket about 5 years back and my great grandma said to me "what are you doing, reckoning (which means adding, pretty much) up numbers?", to which I tried to explain that just because it was small didn't mean all it could do was add up numbers... to which I got the response "you should be able to reckon up those numbers in your head"... I guess it's just hard to tell some people, just like it's hard to make people who are a about 40-50 realise that "Playstation" is not a generic name for a console, it is just one of 3 main ones.

Wii are not amused (2, Funny)

aapold (753705) | more than 8 years ago | (#15220069)

this just opens the door to soooo many bad puns.


Although Michelle Wie [wikipedia.org] would be a natural celebrity endorser.

Wonder if they'll have a normal version and a deluxe version. You know, the "royal" Wii.

Re:Wii are not amused (1)

aichpvee (631243) | more than 8 years ago | (#15220121)

If only they'd revive Katamari as a packin for the Royal Wii Edition...

Re:Wii are not amused (1)

Drooling Iguana (61479) | more than 8 years ago | (#15220276)

"Wii Love Katamari"?

Stupid Name (-1, Offtopic)

chrisguy13 (644249) | more than 8 years ago | (#15220078)

This name is stupid. I hate Nintendo. Not only did they rob my childhood of wonderful multi-media experience by sticking with cartridges, they also continually rob my parents of money every time they come out with a new version of the same gameboy that my brother has to have. I hate those assholes, they should have went down instead of Sega. The Dreamcast was awesome. Imagine something like Mario 64 on that!

Bad title... (1)

akgw (896515) | more than 8 years ago | (#15220091)

3 different angles of the story would not really be 'Both sides of Wii', would it?

Back in the day... (5, Insightful)

spaztik (917859) | more than 8 years ago | (#15220095)

I seem to remember another device [apple.com] that had a name which everyone chastised in the begnning. Give it time people.

So how do you pronounce it? (1)

Cytlid (95255) | more than 8 years ago | (#15220096)

Is it Why like "Why the heck did they name it that?" ... or is it "weeeeeeeeee" like the Gonads and Strife [albinoblacksheep.com] squirrel flash thing?

Either way, someone is cracking some smoke.

Re:So how do you pronounce it? (0)

Anonymous Coward | more than 8 years ago | (#15220135)

Maybe if you chose to ready any of TFAs, or perhaps half the posts for this article, or yesterday's for that matter, you could have figured this out.

You must be one of those oblivious folk Nintendo are marketing towards.

Stupid Jokes (4, Funny)

th1ckasabr1ck (752151) | more than 8 years ago | (#15220098)

New names for Nintendo fanboys:

  • Wii-ners
  • Wii-nies

Feel free to add your own

Re:Stupid Jokes (0)

Anonymous Coward | more than 8 years ago | (#15220205)

Wii kling
Wii sel
Wii rdo
Wii ping

Nevertheless I like the name!

Re:Stupid Jokes (1)

Darren Foong (786375) | more than 8 years ago | (#15220293)

They're Wii-ners if they're Wii-ling to accept that name, that is.

Re:Stupid Jokes (1)

Colonel Angus (752172) | more than 8 years ago | (#15220295)

Wii-Wiis? Yeah. That sucks.

They should have stuck with 'Revolution' (1)

AJ_Levy (700911) | more than 8 years ago | (#15220104)

They should have stuck with 'Revolution'. Or alternatively, given that the names of most new consoles these days are variations on their predecessors, why not GameCube 2? Or GameCube Revolution?

Re:They should have stuck with 'Revolution' (0)

Anonymous Coward | more than 8 years ago | (#15220179)

nah.. SuperGameCube Certainly makes more sense given the "backwards" compatibility Wii will have ;) but I would much prefer SuperFannyCom.

Hard time.. (4, Insightful)

tansey (238786) | more than 8 years ago | (#15220106)

"parents will have a hard time pronouncing it ("Nintendo...why?") ...""

That didn't seem to stop Pokemon.

Wii was it changed from Revolution to Wii? (1)

Super Dave Osbourne (688888) | more than 8 years ago | (#15220109)

Aside from the obvious, its a bad name, wii was it changed from Revolution to the now painful Wii? I used to use a tool called Revolution (software engine based on a crossplatform MultiMedia tool from MetaCard, now Revolution.com), and was thinking did they ever get into a fray with Nintendo and won?

New song (1)

GigsVT (208848) | more than 8 years ago | (#15220122)

Nintendo has announced the new song [weebls-stuff.com] for marketing Wii.

Oh dear (0, Redundant)

slushbat (777142) | more than 8 years ago | (#15220124)

Somebody is taking the piss here.

Dealing with 5 stages of wii grief (3, Interesting)

Gazunta (710101) | more than 8 years ago | (#15220133)

All good points, especially from Kohler's Wired article. We're kind of irrelevant to Nintendo's thinking here. I caught an interesting article called No, Seriously, It's Called wii [ausfootballreview.com] thet deals with the 5 stages of grief and how it relates to this situation. From the article: ''Acceptance: Guess what, no amount of protesting at E3 will do the trick. It's not going to change. The people who sign online petitions are exactly the people Nintendo are avoiding with all this. Tomorrow you're going to wake up and it being called wii won't be so bad. Maybe it'll start to grow on you, like mixing medication and bourbon. It's not so bad once you get used to it..." Hmm, Bourbon. I think I'm still in stage 3, Depression.

Since when (1)

RareButSeriousSideEf (968810) | more than 8 years ago | (#15220142)

When I was your age, the model name wasn't the most interesting thing about new game consoles. No siree, wii were getting real improvements, like more pixels and stuff, and after a long day carrying my brother to school on my back through six feet of snow, uphill both ways, I was *happy* to play video football with players modeled after stacks of Legos...

Is it really that dumb of a move? (0)

Anonymous Coward | more than 8 years ago | (#15220155)

People say good things about the new name, others say bad things, and some even say weird things about the nindendo Wii's new name. After thinking about it, maybe it was a good idea to choose something so different. You might be asking yourself why, well everyone is talking about it, good, bad, and weird. They are getting tons of attention right now I haven't heard Xbox and Sony Fanboys battle it out for a few days now and thats just plain impressive everyone is focused on nintendo right now. So if you like the name or not everyone is talking about it and that can't be bad for Nintendo.

Hold on. (5, Insightful)

Z0mb1eman (629653) | more than 8 years ago | (#15220159)

So, because of the name everyone's talking about Nintendo's console.

Two stories in two days on Slashdot about the name alone - first one got almost 1000 replies.

Blog articles are popping up left and right about it.

Even months from now, when you hear the name you'll smile or chuckle - because you think the name is funny, because you think it's refreshing, because you think it's colossally stupid and find it amusing that a company can make a mistake this big. In the meanwhile, the names "PlayStation" or "XBox" will just elicit a shrug.

Already - in one single day - Nintendo has managed to set itself apart from its competitors, and generate a huge amount of buzz about its console - without a massive ad campaign or billions in R&D. Just by releasing three letters to the public.

So, remind me again... why is this name bad?

Re:Hold on. (-1, Troll)

Anonymous Coward | more than 8 years ago | (#15220227)

So, remind me again... why is this name bad?

Because it fricking sucks.

Seriously.

I see what you're saying, but... it sucks.

Re:Hold on. (3, Insightful)

DjLizard (951040) | more than 8 years ago | (#15220267)

I think you're one of the only people in here who gets the point. Bravo!

Thats it Nintendo... (2, Funny)

WolfZombie (918513) | more than 8 years ago | (#15220162)

Thats it Nintendo
You Win the Prize!!! [gwally.com]

Why release the name this week? (3, Interesting)

NekoXP (67564) | more than 8 years ago | (#15220175)

I just had a thought. Nintendo could have had this name released at E3 with all their other stuff, but they didn't. We should probably suppose that

1) having Revolution plastered all over their booth and then changing the name mid-show would be a bit of a marketing idiocy/expensive gesture

2) it would completely overshadow EVERYTHING else they had to announce even though it is a fairly minor thing compared to real games, new controller quirks, playable systems

3) they know it sounds stupid, but they want you to get it out of your system before E3 so that you concentrate on the above (real games, new controller quirks)

This is smart. I like the name but I think it works as a logo, and as a product name, and a trademark, but it's just not something I am going to vocalise. I am going to pronounce it wrong.. Why Wi Way whatever. Or just say Nintendo like I always did for every other Nintendo console.

Negativity:

4) regarding 2, this could mean that besides Zelda and some spurious announcements and a playable system they have sweet FA to show at E3 besides officially confirming a lot of stuff we already read on rumor sites.

They secreted a mentioning the DVD attachment, I wonder if they will show it.. E3 should be the place where, now that we know the name, and we have gotten bored of how Zelda looks (and plays with the Wii controller maybe) we see exactly all the crap that is going to be launched this holiday season..

Oh! It just came to me. This console is gonna fucking ROLL off the shelves in Scotland. It's small, it's cute, it's Wii like a bairn :D

good or bad name, I think they got it right (1)

WormholeFiend (674934) | more than 8 years ago | (#15220181)

Lots of people are talking about it, and we should not forget that there's no such thing as "bad publicity"

Re:good or bad name, I think they got it right (1)

franksands (938435) | more than 8 years ago | (#15220248)

Yes there is. Just ask Microsoft how its reputation is nowadays thanks to all the publicity they have.

Jimmy, go play with your wii wii (1)

elrous0 (869638) | more than 8 years ago | (#15220184)

Okay, maybe kids will get a kick out of it.

-Eric

Great Opportunity Lost (1)

franksands (938435) | more than 8 years ago | (#15220199)

They could have the first console that says "Nii"...This way, no one would stand in their way. and the controllers could be called shrubberies...hehehe

Those ellipsis... (5, Funny)

mwvdlee (775178) | more than 8 years ago | (#15220200)

I love the way the Slashdot blurb used ellipsis in this quote:

and hardcore gamers will slam it ...


whereas the full quote from TFA reads as:

and hardcore gamers will slam it because, well, they're jerk asses.


That's quote some selective ellipsing/ellipsissing/ellipsiation going on there.

Ah man (1)

kid_oliva (899189) | more than 8 years ago | (#15220202)

I don't know what Nintendo was thinking, but Wii??? I feel like I'm back in french class. People are going to see and pronounce it 'why' and not 'wee', especially here in the States because of how our vowels are pronounced. I'll still buy, but nobody will know I own one. How could I admit to owning wee???

Wii monsieur... (1)

ByteGuerrilla (918383) | more than 8 years ago | (#15220213)

I love this name. Revolution was cool, and this isn't quite as cool, but you look at what it means and it's a fine name. It says everything Nintendo are aiming for. They're not blindly going for powerhouse names for powerhouse consoles, because we all know that's not what Nintendo are trying to do.

One thing I also love about this name is the puns that idiots are coming out with. "wanna come back to mine, play with my wii?" is the funniest I've seen so far, and yet somehow the same people argue that Nintendo are childish.............. I consider myself a hardcore gamer, and I love the name, as do all my mates, so the assertion that hardcore gamers will all hate it is a bit off. Of course most games magazines consider hardcore gamers to be those willing to kill to get [i]x new console[/i] first.

Three SKUs available (1)

Winterblink (575267) | more than 8 years ago | (#15220221)

"Wii... not-so-Wii... and FRIGGIN HUGE!"

(Old SNL reference for those who didn't get it)

Did they do it on purpose? (4, Insightful)

Dark Paladin (116525) | more than 8 years ago | (#15220228)

(Recycled from a blog post of mine. Cause I'm lazy. But it fit.)

There was an interesting idea brought up in a forum post somewhere else, and I don't recall where, yet the headline went like this:

"Hard core gamers: Do we matter anymore?"

And the second I saw it, I knew the answer:

No.

Gaming, to use an idea that would make Mr. Rogers cringe, is becoming more and more like the movie industry every day. Not in scale or stars, yet in history. The industry was first introduced with small players, making games out of their basement - like initial movie makers with their "moving cameras". Then came an era of competition and explosion - then the conglomerates came into being, and they started to get movie making down to a science.

People complain that movies are all "the same", yet the fact is this: movies sell. Yes, they're going into a slight downslide right now, yet I'd argue that's an issue with technology (home theaters more comfortable and convienient than movie theaters - look at how studios make more money from DVD rental sales than blockbuster sales). yet movies, as bland as they are, make money. They make a shitload of money. They make so much fracking money it's not funny, because they have the formula down.

Was "Momento" a better movie than "The Matrix"? I'd argue it was - yet it didn't follow the rules. It was harder to think through. It didn't challenge. People could watch the Matrix with it's biblical allusions and get the surface story - kick ass people in leather, yeah! Or get the subtext. In "Momento", you had to think the whole fracking movie, and work to understand it.

Nintendo gets this. Look at the games they've been releasing. Is "Pikmen" a good game? I liked it. yet it's not selling nearly as well as "Tetris" or "Brain Age" or "Nintendogs" - the latter are games that you don't have to think about (insert irony about "Brain Age" here). yet these are games that a) did not cost a lot to make, and b) could be played by anybody with more than 5 brain cells. Are they fun? Sure - Nintendo gets it: the hardcore gamers don't make them money. Armies of teenage schoolgirls and their parents do.

What does this have to do with Wii? I think Nintendo, in a way, is making a statement. To hard core gamers, they're saying "This is not your world. There will be things for you, for those who look past the name. yet we are establishing here and now - this system is not for the 'hard core'. This is for all of the girls and grown ups out there who don't get 40 button controls, who will look at the word 'Wii' and go 'Oh, that's interesting.'"

Look at their plans for porting: almost none. EA had an interview where they said they were all yet forced to rewrite games from scratch for the Revolution/Wii because of the difference of power and controller. Which is what Nintendo wants. Let Sony and Microsoft fight over almost exactly the same games and who's cock is bigger in the "HD-DVD versus Blue-Ray" fight. Nintendo will do what Sony did - offer a DVD player that also plays a ton of games that people can pick up and go "Oh, Mario. OK - I move this way and jump. I can do that", while the "hard core" will either look at the name and say "Wii is lame", or will look at the game lineup and go "Turbo Graphix? Sweet - hey, Phoenix Wright Wii version! Neat!"

I don't know if it will work. Or, it will probably work in Japan the way the DS all yet killed PSP sales. (As Tim once said, every time someone finds out how to do something fun with the PSP, Sony releases a patch to break it. Or, something like that.) It probably won't hurt the Xbox 360 sales, since for all the money it's losing it's supported by a monopoly that hopes for more, and PS3 sales probably won't matter because of the Wii.

Yet I think that Nintendo did the name on purpose, knowing it would piss off the "hard core". I'll probably get one, because I've got 3 kids and a wife who only plays "Tetris" and "Brain Age" (I leave the DS at home for her to play while I'm out working - which will be my excuse for why we need to buy a DS Lite when it comes out ;) ), and I just don't have the time to play every really cool game I want to.

(Shrug.) Guess we'll see more at E3.

'Borrowed' from Ars... (0, Redundant)

Low2000 (606536) | more than 8 years ago | (#15220238)

What are the 3 things the word "wee" (spelling ignored) bring to mind?

1. Small
2. Urinate
3. Penis

Nintendo just announced the name of this potentially revolutionary console (pun intended) is "small urinating penis"

This is, without question, the worst case I have ever seen of clueless marketing trying to be clever and plowing over the integrity of the product they were assigned to.

And the multiplayer link will be called... (1)

exp(pi*sqrt(163)) (613870) | more than 8 years ago | (#15220239)

...Wii Wii.

At least we know the versioning strategy... (1)

wingbat (88117) | more than 8 years ago | (#15220240)

First Wii, then Wiii, Wiv, Wv, Wvi, Wvii, Wviii, Wix, Wx, Wxi...

That won't be confusing at all! I think I'll wait for the "Wix".

The business of naming (3, Funny)

jalefkowit (101585) | more than 8 years ago | (#15220246)

It's a little old (circa 1999), but Salon's article "The name game [salon.com] " -- a look inside the "identity firms" that come up with so many of the weird names that are floating around these days -- is worth bringing up because it's just so freaking funny.

It seems that when Altman and Manning presented the name Jamcracker to a client recently, the reception was not everything they had hoped for. "I put the name up in front of their creative people," Manning says. "There were a couple of women sitting in. One of them got up and said, 'Oh, that's disgusting.' Another said, 'This is really sick.' I said, 'Excuse me, what are you talking about?' They said, 'We can't explain it, but that name is just creeping us out. We don't know what it is, but could you take it off the wall, please?'" Manning remains mystified by the incident. "There's apparently some strange, uncomfortable meaning attached to it in the minds of some women," he says. "God knows what that could be."

Read the whole thing, it's worth it.

Live and learn (and learn to love) (2, Insightful)

RyoShin (610051) | more than 8 years ago | (#15220250)

After my initial fanboy seething hatred subsided yesterday (I was probably more pissed then I should have been, but the name change was contrary to everything I was expecting, I suppose) I thought a bit more about the name.

Despite the penis and urination jokes and the inevitable puns, the name could work. I would still prefer that Nintendo choose something else (or just switch back to "Revolution"), but something that others stated yesterday made sense: Nintendo could call it "ShitInABox" and it would still have great games, which is the entire reason you buy any console.

I'm still worried about public reaction, though. The foreign-sounding name, combined with the various jokes and sound-alike meanings, could be enough to throw off the non-gaming public, the parents and adults and girls that Nintendo is supposedly trying to reach with this console.

The overall reaction to this will likely turn out just like Legend of Zelda: Wind Waker. People will initially hate, hate, hate it. ("This isn't what they gave us at E3 2000!" "Revolution was so much cooler!") Then we'll look at some screens and play reviews in magazines and soften up a bit. ("Well, the art does look good..." "Well, it does have some awesome looking games...") Then we'll actually get one and wonder why we ever doubted Nintendo. Of course, there will be those who will refuse to accept it, but that's common to everything (just look at the Amish).

I still plan to buy one, but I don't think I can go on calling it "Wii". Talking to friends about your "Wii" is just too unnerving. I'll do my own little personal arrogant "refuse to change" thing and continue to call it "Revolution", because that's frankly what it is, in my opinion.

Wii mean nothing. But, at the very least, I can say "A WIINER IS YOU" at the end of matches on this console.

It's going to end up being called... (2, Funny)

Digital Vomit (891734) | more than 8 years ago | (#15220259)

It's going to end up being called a "Nintendo". "Did you buy an XBox or a Nintendo?" 'Wii' is such a ridiculously bad choice for a name. No self-respecting teen/young-adult is going to walk into a store and ask for a 'Wii'.

"Hello. Do you have any Wiis..." (trails off)

"Any what, sir?

"Wiis" (quietly)

"I'm sorry, sir, I can't hear you."

"Wiis! I wanna Wii" (loudly)

"Washroom's at the back of the store."

WiiNi (1)

Dizigel (756737) | more than 8 years ago | (#15220263)

I hearby refer to the new Wii Nintendo as the WiiNi. Has a nice ring to it!

parallels to Apple? (1)

blue_fireball_eater (926755) | more than 8 years ago | (#15220272)

For the last 1/2 year Nintendo has been intent on following Apple's style, gravitating toward a shiny white revolution as their official display model and unveiling the ipod-esque Nintendo DS Lite. Now they seem to be copying Apple's new naming strategy, which is simply: Take a popular product with a sexy name and make it as strange as possible. I think Nintendo has set a new standard with the Wii.

hmmmm.... (1)

joel8x (324102) | more than 8 years ago | (#15220278)

Does anybody else think this is very Japanese? LIke they are going with a very Hello-Kitty cutesy little name - and its weird like those little robot toys you get in a Japanese toy store. This sounds like a name straight out of a Katamari game.

Hello World (1)

MadMirko (231667) | more than 8 years ago | (#15220286)

Pee Ess Pee?

Pee Ess Three?

No problem.

Wii?

Piss! HAHA OMFG you said P!SS, ROFLMAO?

Strange, isn't it?

The rest of the world... (0)

Anonymous Coward | more than 8 years ago | (#15220289)

In other news (at 11)...

Foreign blog writers and other self-claimed analysts are outraged about Nintendo (a japanese company) ingorance for the releavance of opinions of foreign markets and their analysts.

I guess they name it "Wii" just because it sounds a little like "Kawaii" which is japanese...

Obvious tactic. (1)

Jerk City Troll (661616) | more than 8 years ago | (#15220292)

I cannot believe there is anybody out there nay-saying this move. Nintendo, by changing the name to something “controversial” has just drummed up more buzz than the “coolest-name-evar” could possibly generate. Every so-called analyst and commentator who is weighing in on this misses the point: it has nothing to do with being a good or bad name but everything to do with forcing it into our collective consciousness. Wii will always be with you now.

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