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Microsoft Unveils Online Advertising Service

Zonk posted more than 7 years ago | from the yahoo-and-google-gulp dept.

180

jwb4273 writes "Microsoft has released another weapon in its battle against Google. Steve Ballmer has announced today that Microsoft's web properties (MSN, Live, etc.) will no longer use Yahoo!'s advertising services, and will instead use Microsoft's new advertising platform 'adCenter'. For wanting to go in together with Yahoo, this seems like the wrong start for a good relationship."

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180 comments

You Can Keep Your adCenter (5, Interesting)

eldavojohn (898314) | more than 7 years ago | (#15263296)

Search isn't the only place where adCenter will place advertising. In the future, Microsoft said, it expects to launch ads in e-mail, the Spaces blogging program, on mobile applications, in Office and on the Xbox.com Web site.
That's wonderful! If there's one thing I enjoy about watching television, it's when my favorite program cuts to commercials and there's a guy with an annoying voice repeating everything. Damn, I just get elated at the prospect of someone soliciting products & services to me non-stop.

Yeah, I also like it when I'm trying to read an article and a 20mb flash application kicks up on top of what I'm trying to read telling me about Toyota's Western Washington specials. Like TFA's advertisements. That sure is awesome.

I love turning on the radio because I'm not looking for music, I'm looking for annoying talk about some product I'm missing out on. There's nothing like nodding your head to a good advertisement of a Fat Bastard impersonator trying to get you to come to Bub's Bar & Grill.

And now you want to make my mobile device throw random messages at me. Hey, maybe you can interrupt my personal telephone calls with advertisements from an annoying sounding person! That would be great.

And advertising in my productivity applications! And my games! *eye twitches* That's just ... great , it really is.

But why stop there? What boundaries does my personal life have yet that you have failed to knock down adn ignore? What about the novels I read? Can they have advertisements that cover up the words until I read them? Or maybe you could make software that injects product placement into scripts and storylines?

In fact, I love advertisements so much, you can tattoo me and inject electrodes into my head so all I do is think about Microsoft and how badly I want the XBox 360. Yes, I would finally be able to die happy!

If you hadn't noticed, I was being sarcastic.

Re:You Can Keep Your adCenter (4, Funny)

Internet Ronin (919897) | more than 7 years ago | (#15263387)

I'm just waiting for the day when I'm in the middle of sex and my condom reminds me that a wide variety of complementary lubes, toys, emergency contraceptives, massage oils, sheets, mattresses, and porn are available.

This is of course assuming I can get laid...

Re:You Can Keep Your adCenter (1, Funny)

Anonymous Coward | more than 7 years ago | (#15263393)

So that day will never come? (pun intended)

Re:You Can Keep Your adCenter (1)

rtaylor (70602) | more than 7 years ago | (#15263816)

I'm just waiting for the day when I'm in the middle of sex and my condom reminds me that a wide variety of complementary lubes, toys, emergency contraceptives, massage oils, sheets, mattresses, and porn are available.

If that happens, put a muffle on it.

Re:You Can Keep Your adCenter (2, Insightful)

mikesd81 (518581) | more than 7 years ago | (#15263414)

I have no problem with unobtrusive ads in searches or hotmail and what not. Howerver, I *DO* have a problem w/ them in Office which I may have shelled money out for. Or any mobile application I may have paid for. Ads are to generate money so you *don't* have to pay to subscribe. If you're gonna put ads in bought for programs, then just make it Open Source and I'll happily click on an ad or two.

Re:You Can Keep Your adCenter (1)

debraj (853623) | more than 7 years ago | (#15263794)

Why does everyone flip out at the sound of ads, taking stands on a very black and white view of possible business model and channels of delivery.

Given the ubiquity of MS Office, think of how it might benefit small businesses and the general productivity if the layman of Microsoft floated a lighter version of MS Office for "free", where it would place ads.

It would be truly foolish to think that Microsoft would want to place obtrusive or not-so-well-thought-out ad-strategies in its top-shelf products that have 90% market share.

As for adCenter, its about time for an also-ran to start running.

Re:You Can Keep Your adCenter (1)

cultrhetor (961872) | more than 7 years ago | (#15263429)

"Search isn't the only place where adCenter will place advertising. In the future, Microsoft said, it expects to launch ads in e-mail, the Spaces blogging program, on mobile applications, in Office and on the Xbox.com Web site." And embedded in Media Player, all upcoming Xbox games, your checking account, your home, your wife, your kids, and the dog.

Re:You Can Keep Your adCenter (3, Insightful)

dougman (908) | more than 7 years ago | (#15263577)

Not to nitpick, but TFA doesn't say anything about adCenter on your games. It says "xbox.com", not xbox.

TFA doesn't give much detail either, so I'll wait to see if it really shows up in Office. I'd be VERY surprised to see that happen. What I can imagine is a stripped down freebie version that has ads to get eyeballs and to keep folks from switching to OpenOffice.

Ads in Office (1)

Skim123 (3322) | more than 7 years ago | (#15263836)

Can you imagine what the ads would be like in Office? As soon as you type in, say, "computer" into your Word document, Clippy [wikipedia.org] pops up, does a little jigg, and says:

It looks like you're interested in buying a computer!

Would you like help?

<shudder />

Re:You Can Keep Your adCenter (0)

Anonymous Coward | more than 7 years ago | (#15263907)

I suspect they mean Office Live, which incidentally I just saw an advertisement for.

Re:You Can Keep Your adCenter (0)

Anonymous Coward | more than 7 years ago | (#15263584)

It's neccesary to keep capitalism up, you dirty GNU/hippie!

Re:You Can Keep Your adCenter (1)

PhoenixK7 (244984) | more than 7 years ago | (#15263623)

OK, obtrusive ads are one thing, but you do realize that content doesn't pay for itself, and most people aren't willing to do things for free (or pay out-of-pocket) for bandwidth. If you want things to be adless, be prepared to pay for it. I for one am not, being a student and having little money to pay for subscriptions to every damn site I visit. Plus, I really don't mind ads so long as they don't violently flash and move or obscure content. Most people are selfish, if you don't like the ads either pay for the content or avoid that site. The only way advertisers will ever pay attention is if something isn't making them money.

Go figure ;-)

Re:You Can Keep Your adCenter (1)

firl (907479) | more than 7 years ago | (#15263697)

Ads are extreeme annoyances, furthermore the ones that are embedded. that infect the programs that you do enjoy.

What pisses me off is if im in the car and on the radio on a Talk show, they talk about how
their "Brand Name Car" helped them get to work and how its soo nice.
Its one thing that they have ad's but to put them in the program pisses me off.

What I do to combat it is this.
I keep a tally,

See a commercial for Arbys? don't eat there
Hear a commecrial for jewerly? buy at a competitor when needed
See a billboard for a radio station? beer? don't listen / don't drink that.

with that in mind.

I usually try to keep my business to local mom and pop shops when I can.
Publically supported radio stations (which I try to help) not those clear channel radio stations

Now, I believe ad's have their places. If Im looking for something specefic? yellow pages, don't mind the ad's there cause I am LOOKING for it.

As for flash ad's? I don't use flash anymore. (saves me hassles).

Re:You Can Keep Your adCenter (0)

Anonymous Coward | more than 7 years ago | (#15264293)

I'm sure all of those companies will miss not having a cheap bastard like yourself as a customer. Did you pay anything for that radio talk show you're listening to? No? How the hell do you expect them to produce your entertainment when you're to cheap to pay for it?

Re:You Can Keep Your adCenter (2, Funny)

value_added (719364) | more than 7 years ago | (#15263744)

In fact, I love advertisements so much, you can tattoo me and inject electrodes into my head so all I do is think about Microsoft and how badly I want the XBox 360. Yes, I would finally be able to die happy!

Yeah, but how do you *really* feel?

Years ago I stopped listening to commercial radio, stopped watching commercial television, and make it a point to avoid places, people and things that offer up any sort of commercially-inspired stimulus. I'd like to think myself progressive, but since T-shirts and clothing adorned with company logos are now all the rage, I think I must be either ahead of the times, or well behind them. Hell, I wonder if my license plate is too bare without the gratuitous car dealer information.

At any rate, I doubt the average person notices. Or cares. Whether it's the proverbial pebble in the shoe, the 60Hz flicker in the fluorescent lighting, the drone of cheap background music over even cheaper speakers at the supermarket or gas station, or the billboard on the freeway, the effects are too subliminable to raise a fuss. I'd even go so far as to suggest it's the only colour people have in their lives and may welcome it. A content-free web page without a cheerful ad is just too ... empty. And in a consumer-oriented culture, not being encouraged buy something takes the fun out of things in much the same way as slows economic growth, the spread of democracy, and hinders the war on terrorism.

Or something like that.

$ ftp ftp.microsoft.com
Connected to ftp.microsoft.com.
220 Microsoft FTP Service
Name (ftp.microsoft.com:value_added): anonymous
331 Anonymous access allowed, send identity (e-mail name) as password.
Password:
230-Welcome to FTP.MICROSOFT.COM. Where do you want to go today? Visit http://www.amazon.com/ [amazon.com]
230 Anonymous user logged in.
Remote system type is Windows_NT.
ftp> quit
221 Thank you for using Microsoft products. Remember, Vons is value. Play hard. Do evil. Tastes great and less filling. This message brought to you by Fox News.

Flash ads in Outlook? No problem.

Re:You Can Keep Your adCenter (1)

nschubach (922175) | more than 7 years ago | (#15263754)

Am I the only one that wants to see popup adds on people's windshields? I mean think about the possibilities. A popup for a tire manufacturer could make it looks like it's raining and throw a bus in the road coming your way!

How adCenter looks from the inside (1)

_el_tuki_ (924899) | more than 7 years ago | (#15264011)

Well, I don't know how many offices is adCenter using in total, but there's one at a big call centre where I'm working now, those guys have the biggest room after XBox, the whole room is an expansion to the call centre, and it was built a few months ago, now it's full with small HP computers and brand new no-name monitors. Since it's a new project, operators don't know each other so well, so station has a name tag on top of it, decorated by the operator himself, you know, colours, cartoons, etc, oh, and they have a phone too, but they don't use it. Recently (I assume it's because of the official launch) they decorated the room with coloured ribbons, balloons, banners, and all sorts of encouraging phrases in the walls. The place is located in Canada, and by looking at these guys faces and accents one can tell right away that they come from all over the world. They have been here for a couple of months now, I never knew exactly what they did, I mean, I knew it was the adCenter, but those guys didn't seem to be doing anything. Now they look busy, but still relaxed, no pressure like the XBox phone guys. I say relaxed because I usually see them browsing non-job-related websites and using MSN Messenger, they also pull up some Microsoft tool(s) and do their thing, approve/disapprove ads and a lot more I have no clue about. Phone agents and supervisors from other projects have been trained in adCenter and are currently working there. And that's adCenter how it looks from the inside of the same call centre, unfortunately I don't have details on what they do and how they do it.

Re:You Can Keep Your adCenter (1)

zootm (850416) | more than 7 years ago | (#15264251)

...there's a guy with an annoying voice repeating everything.

Wacky waving inflatable arm-flailing tube man!
Wacky waving inflatable arm-flailing tube man!
Wacky waving inflatable arm-flailing tube man!
Wacky waving inflatable arm-flailing tube man!

Microsoft's MBU: The Mac's Fifth Column (-1, Offtopic)

Anonymous Coward | more than 7 years ago | (#15263299)

This is a perfect example of why I think the Mac community has been compromised by using Office X, and other products from Microsoft's Mac Business Unit. As I have mentioned here before, I do not trust PC-type people. They do not think like us. They are not like us. They are as close to "alien life forms" as we can get without having to leave this planet.

Seriously, they do not share our values. They hate that we have good taste. They like to keep their windows maximized and their ligatures uncombined. They think gray is a color. Hell, most of them are perfect little squares in perfectly square holes and if you go to PC strongholds like Staten Island you'll see most of the media they consume is produced by Mac users, as the Windows demographic is incapable of creativity in music, the arts, interior design, etc.

They are backwards. They live in the 1980s. They've contributed nothing meaningful to humanity for decades and decades. While we different thinkers are out writing AppleScripts, making HyperCard stacks, mixing in Logic Pro, editing collaboratively in SubEthaEdit, proofing rainbow banners in Illustrator, creating wealth through a variety of postmodern/postindustrial models and winning Nobels and Pulitzers and Grammys and Tonys and Oscars and Pritzkers along the way, the PC users are sitting on their asses downloading the fruits of our labor (how else do you explain so many being able to reference Futurama, bash the New Yorker, etc.?) The only thing they have in their favor is old, fat, white-bread bankrolls accumulated on slavery and imperialism and, personally, I wish their inherited wealth would run dry. Sure, we'd have a hell of a headache funding our next indie production, but so would the whole world, and when faced with adversity the ingenuity of Mac users truly comes to the fore.

Anyway, back on point. Why don't I trust the Mac Business Unit?

Because to have PC-type people writing software to help us finance our projects, communicate with our studios, write our manifestoes and organize our political protests, is a disaster waiting to happen.

Whereas we may allow products from other dull, dogma-bound companies into our /Applications folder, none of them pledge allegiance to a corporate master churning out horrifying simulacra of Mac users' innovations. On top of that, given that they are run by Windows users, how easy would it be for one of them to allow a "friend" to dummy up a Trojan, have another "friend" port it to the Mac, and then allow another "friend" to unleash a remote controlled hell on our private Bonjour-configured LANs? After all, they are "blood", right?

Which leads me to how some in our own community are encouraging PC-type people to switch to the Mac.

If you go back and do some checking of stories, you will see that in most cases where lifelong Windows users suddenly buy Macs, or people who are Linux to the core suddenly pirate Intel OS X from the internet, it is almost all done in cahoots with another recent switcher (read: poseur) on the "inside" or one that "knows" someone on the inside.

So if we have these so-called "switchers" from Linux and Windows in the Mac community, facilitating crass, classless ass-pickery on our platform by encouraging more PC-type people to switch, just how far a stretch is it to say the PC users in charge of the MBU won't do the same when it comes to our applications? HMMMMM?!?!?!

Gray Usually is a Color (1)

woodsrunner (746751) | more than 7 years ago | (#15263830)

Hey I thought you mac user creative artist types knew a thing or two about colors. Look at most grays and they have color in them. Compare a gray with magenta to a gray with cyan -- big difference. But maybe you missed that when you instantly became an "artist" because you can tweak images going clicky clicky with the one button mouse.

I am guessing in your rant on gray you are refering to the box color of the PC's. Which is even more revealing of your lack of artistry or metaphor -- most Macs I've seen lately are white which within the reflective color model in which they exist is not a color at all but the absense of color. A lot of PC's these days, including the Dell I am currently using, are black which is the presence of all colors.

And your sense of history isn't much more accurate. I worked extensively with Illustrator, Photoshop, AppleScript and Hypercard card back in the 80's /early 90's. I still have an Illustrator 88 box I keep for nostalgic reasons -- it came out as the upgraded Illustrator in 1988. But I haven't seriously touched a mac since the early 90's. It's a stale overpriced platform for the pretensious people who don't know what they are doing. Plenty of OS's and machines can do what a mac does far cheaper and often better. This is why Apple has been hemmoraging marketshare on the desktop for years.

Apple's profits come from the iPod and most movie special effects are built in Linux that's the world we live in today.

Seriously, if Microsoft Office is your tool for creativity you might as well be driving a Windows box and save yourself over a grand in overpriced hardware. You could put the money saved toward learning a thing or two about color models and philosophy at the local community college where they probably use Windows PC's.

It's just a box. It's not a personal identity, philosophy or moral statement. It makes the same noise when the hard drive fails no matter what the label on the outside says. Who cares if you get a blue screen or a beachball when it crashes; if your not crashing once in a while your not trying hard enough!

It doesn't really matter what brand it is. You are not a different thinker just because some billboard says you are. More of those awards you rattled off have been won by non Mac users than Mac users and I am going to guess you haven't won any of them.

It's better to just be a thinker and not worry about being different. Use your brain. It's not that you have such and such piece of hardware, it's what you do with it.

Currently most computer users have more power than NASA did during the Apollo project and I haven't seen any of em make it to the moon.

Re:Gray Usually is a Color (0)

Anonymous Coward | more than 7 years ago | (#15264000)

I am guessing in your rant on gray you are refering to the box color of the PC's.
You guess wrong, which only highlights your own stunted grasp of metaphor. Little wonder you're a PC user. Forgive me for not bothering to reply to the rest of your post, riddled through and through as it is with misfounded assumptions.

Re:Gray Usually is a Color (0)

Anonymous Coward | more than 7 years ago | (#15264003)

What on earth triggered this off-topic rant?

Re:off-topic rant (1)

woodsrunner (746751) | more than 7 years ago | (#15264218)

I just get sick of all this lame ass brand wars especially the Think Different crap... what in the hell does that mean anyways? Most people I have met who use Macs and claim to be artists, such as the parent post, don't know a thing about color theory or composition.

The people they used to promote the Think Different ad campaign for the most part didn't even use computers. Many, for example Picasso, felt a contempt for computers.

It's worse than the GAP Khakis ads, because at least the dead people they were raping at least wore the damn pants, albeit a pair of khakis much nicer than the ones sold at the GAP.

I suppose I should have modded them down, but I had to raise a voice in protest. A computer is just a tool. Get over it.

Re:off-topic rant (0)

Anonymous Coward | more than 7 years ago | (#15264377)

And most PC users, like yourself, are imagination-deficient squares. The extent to which grayness permeates your thinking is evident in every reply you've made in this thread. It's just as well, I suppose; you'll never understand why you invite such contempt from your betters.

pr0n and brand protection (0, Offtopic)

Douglas Simmons (628988) | more than 7 years ago | (#15263300)

My greatest disappointment with Google was their having rejected my site for their advertising brokering. Yes it has some T&A, but the ass is of class. You dig? </plug>

Seriously -- Whereas Microsoft has accomodated customers with risqué XBOX games, do you think they might cut struggling pr0nographers like me some slack and be less -- or more, rather :) --] anal than Google? At the least they ought to set the bar for advertising association at the same level as their content of their video games, the titles of which include Playboy: The Mansion, lest they exercise a double standard.

Re:pr0n and brand protection (0)

Anonymous Coward | more than 7 years ago | (#15263317)

Seems kind of two-faced of Google. They provide millions with an easy way to find porn. They cache millions of pornographic images. Yet they won't let a porn site use their ad brokering?

Makes all sorts of sense. (2, Insightful)

Rachel Lucid (964267) | more than 7 years ago | (#15263378)

There's a difference between allowing people to do things with your software you'd rather them not (like looking up porn / google-smut), and actively appearing like you are endorsing such things (such as providing ad revenue for a porn site). One is passive endorsement, the other is proactive endorsement. It's like offering BitTorrent and looking the other way when it's used to rebroadcast American Idol episodes.

Re:pr0n and brand protection (1)

fireboy1919 (257783) | more than 7 years ago | (#15263838)

They will. Imagine the future:

Pornography and online gaming at hundreds of times the speed of your normal advertising service provider. It's so easy to use, and the surgery to implant it in the base of your skull is so painless, that Microsoft is sure to be number one.

Microsoft's new spokesman [yzzerdd.com].

Re:pr0n and brand protection (0)

Anonymous Coward | more than 7 years ago | (#15264188)

Thanks for that link. I had to killall firefox-bin after I turned on popups for that site.

Fucker.

Microsoft & Yahoo (1, Interesting)

XxtraLarGe (551297) | more than 7 years ago | (#15263331)

For wanting to go in together with Yahoo, this seems like the wrong start for a good relationship."

I'm sure this is meant as a bargaining chip. "See what you have to lose if you don't go with us, Yahoo?"

Re:Microsoft & Yahoo (1)

Nazo-San (926029) | more than 7 years ago | (#15264183)

Alternately, and this is what I'm crossing my fingers and praying on, it may mean bargaining has broken down and they have already given up on trying to team up with Yahoo against Google.

I'm just so excited at the prospect of a new slightly less crappy big thing coming in and challenging Microsoft. Right now the problem is they haven't had to compete in a fair fight since OS/2. Microsoft needs to be knocked down a few pegs already.

Re:Microsoft & Yahoo (1)

Nazo-San (926029) | more than 7 years ago | (#15264241)

Wow. Uhm, I haven't had any caffeine yet. OS/2 a fair fight? Lol, they were both gouging and making low blows, but, it was never a fair fight. OS/2 never really stood a chance with IBM's tactics. Besides, what in the name of whatever deities they may believe in were they thinking when they put MS in charge of OS/2... Expecting Bill to just hand them something to defeat his plans for Windows with and it just work wonders and take over the world for IBM was just stupid. No, Microshaft hasn't competed fairly ever since before it was even Microshaft Incorporated.

Non-IE Customers Not Wanted (5, Interesting)

Bill Dimm (463823) | more than 7 years ago | (#15263358)

If I actually wanted to run an ad with this service, I would go to adcenter.msn.com [msn.com], click the "Sign up today" link and get "Microsoft adCenter does not currently support the web browser you are using. Please sign in using Internet Explorer 6+." If I then click the "More about system requirements" link nothing happens. I guess I'll just keep my money.

Re:Non-IE Customers Not Wanted (1)

OakDragon (885217) | more than 7 years ago | (#15263453)

Wow, turning away customers.

Tire center clerk: Now, before we mount your new tires, what kind of vehicle are you driving?

Customer: It's a Toyota Corolla.

Tire center clerk: Oh, sorry, we don't support the car you're driving...

Customer: Huh?

Tire center clerk: You see, you can't put these tires on a Toyota. Toyota's don't have the "advanced features" that these tires require....

Re:Non-IE Customers Not Wanted (0)

Anonymous Coward | more than 7 years ago | (#15263743)

So where's the hue and cry about this? After all, everyone was shrieking about web pages that display "Use firefox, click here" not long ago.

Re:Non-IE Customers Not Wanted (1)

Rgb465 (325668) | more than 7 years ago | (#15263843)

From said page's javascript:
if(!isIE6plus) //support IE only for now

...which makes me suspect they *will* support other browsers in the future....either that, or they will drop support for IE. ;)
To find out why they dont support them know, issue the following javascript commands at that page:
document.getElementById('contentDiv').style.displa y = 'block';
document.getElementById('redirectLinkDiv').style.d isplay = 'none';
..Which will remove the browser warning and display the rest of the page. Under Firefox 1.5.0.3 it is *really* screwed up. A quick look at my CSS debugger shows about 50 errors from non-standard CSS tags.

Re:Non-IE Customers Not Wanted (1)

Sloppy (14984) | more than 7 years ago | (#15263982)

Microsoft adCenter does not currently support the web browser you are using.
What's even weirder, is that you got this message even when you weren't asking them to support anything.

"Support" has been redefined to mean "interoperate with."

Re:Non-IE Customers Not Wanted (1)

moochfish (822730) | more than 7 years ago | (#15264148)

As an advertiser I would be concerned my ads might not be getting shown to non-IE browers. Talk about a bad way to start a business relationship.

Re:Non-IE Customers Not Wanted (2, Informative)

DevanJedi (892762) | more than 7 years ago | (#15264359)

It gets worse- if you try to report the problem here: http://support.adcenter.msn.com/ [msn.com] and you click on the link that says "I am having difficulty creating an account" it takes you to an Email support form that *requires you to enter your adcenter ID*. I thought I just told you I was having trouble creating an account and now you *require* my adcenter ID? Some people just don't want my business...

Microsoft is like the Karl Rove of tech... (5, Insightful)

TheNoxx (412624) | more than 7 years ago | (#15263368)

The only way Microsoft has to promote their inferior product has been FUD campaigns and tons of self-promotion through marketing. They don't want any allies that could be potential rivals, and that includes Yahoo. Unless they intend to buy Yahoo (like they did with Bungie and Rare), they probably don't want to support a partner in a field they could dominate themselves for more profits. The only "allies" I've seen them interested in have been PC makers, and those are more like forced partnerships than friendly cooperations.

Go ahead, mod me down. You know I speak the truth.

Re:Microsoft is like the Karl Rove of tech... (1)

Zerathdune (912589) | more than 7 years ago | (#15263676)

you expected to be modded down for that? you must be new here.

Re:Microsoft is like the Karl Rove of tech... (0, Troll)

TheNoxx (412624) | more than 7 years ago | (#15263729)

Eh, I just know my dear /.'s been flooded with migrant ms fanboys, at least enough to either balance out modding up or mod me down in spite of other, more sensible mod point spending.

Re:Microsoft is like the Karl Rove of tech... (1)

bittmann (118697) | more than 7 years ago | (#15263707)

For wanting to go in together with Yahoo, this seems like the wrong start for a good relationship.

1. Offer to "partner" with successful company.
2. Cut legs out from under "partner". Absorb all of "partner's" customers.
3. ???
4. Profit. Maybe - or maybe not. It doesn't matter. All that matters is that a non-Microsoft company which was once making money off of computers now isn't.

Re:Microsoft is like the Karl Rove of tech... (0)

Anonymous Coward | more than 7 years ago | (#15263851)

Dude, in the Microsoft world view, there are only two kinds of people: Customers and Competitors.

If you aren't one, you're the other. Just ask anyone who ever thought they were Microsoft's "partner."

Microsoft's size is it's biggest asset... (2, Interesting)

Weaselmancer (533834) | more than 7 years ago | (#15263374)

...and it's biggest liability.

They're so damned huge that the left hand really honestly doesn't know what the right one is doing. At least it sure seems that way, doesn't it?

Re:Microsoft's size is it's biggest asset... (0)

Anonymous Coward | more than 7 years ago | (#15263595)

Actually, it's a biblical thing. Matthew 6:3. Look it up!

Still no competitor to AdSense (3, Informative)

DaHat (247651) | more than 7 years ago | (#15263376)

While anyone with a website or blog can sign up for AdSense and add it to their page... the same cannot yet be said for adCenter as for now it is only for Microsoft (and close partner) web properties.

M$ says "me too" (2, Insightful)

jet_silver (27654) | more than 7 years ago | (#15263395)

If there is ever a sign that a company is losing its relevance, it's when it stops innovating and starts copying its successful rivals. All this story says is that M$ has lots of places to put ads, and they're going to do it. What better way to please customers can you imagine?

wth are you talking about? (3, Insightful)

jasonhamilton (673330) | more than 7 years ago | (#15263865)

Uhhhh. How about you do some research about MS' history, then get back to us on their ability to innovate.

Re:M$ says "me too" (1)

ceejayoz (567949) | more than 7 years ago | (#15264381)

If there is ever a sign that a company is losing its relevance, it's when it stops innovating and starts copying its successful rivals.

If there is ever a sign that a company is completely idiotic, it's when it stops learning from its competitors' actions.

All this story says is that M$ has lots of places to put ads, and they're going to do it. What better way to please customers can you imagine?

The summary makes it quite clear that they're replacing their existing Yahoo! ads with their own system. It's hardly adding new ads.

Ads in Office? (2, Insightful)

Anonymous Coward | more than 7 years ago | (#15263413)

What is this about them wanting to put ads into Office? Unless they are planning on giving out a free version that has ads, I highly doubt people are going to like that one bit. Paying $400 for a program that displays ads is BS. I don't any company or person is going to deal with that.

Unless they are wanting to push most people to something else I don't think that will fly very well.

I Can See it Now... (1)

alphasubzero949 (945598) | more than 7 years ago | (#15263643)

When a user tries to save a Word document, Office will notify that person in a large dialog with the text beneath the ad window: "Your document C:\My Documents\Work\Important.doc will be saved right after these short messages from our sponsors." *Crash*

Re:Ads in Office? (1, Informative)

Anonymous Coward | more than 7 years ago | (#15263646)

you paid $1200 for that flatscreen that does nothing but show you ads. you pay $80 monthly for cable to get a whole bunch more targeted ads.

Why not do it now?

Re:Ads in Office? (1)

Soulflame_2 (795518) | more than 7 years ago | (#15263987)

Assuming Microsoft puts ads into Office, any time anyone mentions this to me, I'll be sure to point out the existance of Open Office. Free, no ads, all the basic functionality home users need.

Re:Ads in Office? (1)

jxyama (821091) | more than 7 years ago | (#15264329)

It used to be that you pay $5 to go see a movie and only "ads" you saw were in the form of movie trailers and messages to visit the concession stand.

These days, you pay $12 to sit through 30 minutes of real "commercials" of everything from soda to local car dealerships.

I stopped going to movies since I couldn't stand paying money to watch ads which had nothing to do with the movie experience. I can sit at home and watch same ads on my TV for "free."

It seems I am still the minority since people still go to theaters. They are probably just as annoyed about the ads as me, but they really want to see the movie so they "tolerate" them.

Stock manipulation anyone? (1, Interesting)

Anonymous Coward | more than 7 years ago | (#15263415)

...For wanting to go in together with Yahoo, this seems like the wrong start for a good relationship...

Could it be that someone wanted to manipulate the stock of either Microsoft or Yahoo. If this has been rolled out in two counries, and a 6000 customer pilot program, Somebody has to have known about it before today's news. It's completely obvious if Microsoft is going to compete directly with Yahoo's cash cow, their bread and butter, their /* new aphorism goes here */ Then the probability of Microsoft buying Yahoo is like the probability of catching Michael Jackson dating a 35 year old woman.

For anyone that doesn't know it already...don't use slashdot to pick stocks

Mixed Feelings (2, Interesting)

MOtisBeard (693145) | more than 7 years ago | (#15263417)

Wow, I have such incredibly mixed feelings about this. On the one hand, I have loathed Microsoft and Bill Gates ever since that angry letter he wrote calling people thieves for sharing copies of his BASIC interpreter for the Altair 8800. On the other hand, the world of advertisement brokers is bursting at the seams with companies that can't even be trusted as far as you can trust Microsoft (let's face it, you can't *really* trust Microsoft, but you can trust them to be Microsoft, to be there tomorrow, and to adhere to some degree to their own Terms of Service). Google AdSense needs some real competition... they turned down our torrent site simply because it's a torrent site, in spite of the lack of pr0n, the DMCA compliance statement, and the fact that most of our torrents are public domain or otherwise of no interest to MPAA.

Is this going to give me a reason to choose Microsoft for something over Google??? The mind boggles.

In OFFICE? (3, Insightful)

BrianH (13460) | more than 7 years ago | (#15263428)

Oh, I can just imagine how well that's going to go over in our large site. How does MS expect to sell this to the corporate market? "Yes, MS Office is the most popular productivity suite in the world! And as an added bonus, we'll kill YOUR companies productivity by distracting all of your employees with tempting ads! Think about the boon to the economy! Instead of all those employees wasting time working for YOU, they can be promoting commerce and boosting the economy by spending their working hours shopping online!"

Even making it easy to disable wouldn't assuage many CTO's, because there is still a productivity loss as the IT guys disable the ads. It may be simple for one, but when you have thousands of installations, sometimes spread out over multiple locations, it's going to cost real money to fix.

The old adage "Cutting off your nose to spite your face" comes to mind here. They're going to anger the majority of their customers, just to make it look like they're "competing" with Google. MS really has fallen...they're transforming themselves from the largest software company in the world into freaking Doubleclick.

Re:In OFFICE? (1)

bealzabobs_youruncle (971430) | more than 7 years ago | (#15264023)

I think the comment was in reference to Office Live, not PC/work station installs. And how much do your techs suck that they don't disable it on install, not really requiring an extra labor, unless you work for such a nasty company that they count your mouse clicks as wasted energy???

X-BOX (1)

Daemon69 (892528) | more than 7 years ago | (#15263432)

Congratulations! You have reached Halo Level 2. Please take a moment to support us by clicking on one of our sponsors.

Information (4, Interesting)

kratei (924454) | more than 7 years ago | (#15263440)

"AdCenter will give advertisers sophisticated information about consumers, including their location, age, gender and sometimes, their level of wealth. That's more than what Google and Yahoo! offer, said Joe Doran, senior director for monetization in Microsoft's MSN ad-planning group."

I'm curious which of their many sources they plan to use to get this info. Will they just borrow as much personal data as they can from your windows box and plug it into their ad service? Will they "patch" windows the way other spyware companies do? Do they already have all this info? I suppose I simply don't the idea of another more invasive ad program out there, but then I suppose it won't effect me immediatly, since I never use IE.

Oh, BTW, how would you like your job title to be "senior director for monetization." Is "monetization" even a word?

mod parent up (1)

MadUndergrad (950779) | more than 7 years ago | (#15263567)

Control of Operating System + control of anti-spyware/adware software + vested interest on datamining your box to advertise to you ======> MS Spyware(tm).

They're driving YHOO price down (3, Interesting)

192939495969798999 (58312) | more than 7 years ago | (#15263474)

They're doing this to drive down the stock price of Yahoo, so it will be easier to purchase. It's just another clever tactic when you want to exercise your monopoly power.

Re:They're driving YHOO price down (0)

Anonymous Coward | more than 7 years ago | (#15263656)

As a YHOO stockholder, I for one welcome my Gatesian overlords.

At some point... (1)

geoff lane (93738) | more than 7 years ago | (#15263492)

... the interests of the advert part of MS and the OS part of MS will clash. Wonder which will win?

privacy invasive (2, Interesting)

Bert690 (540293) | more than 7 years ago | (#15263497)

Funny how they tout their privacy-invasive demographic targeting stuff as a distinguishing feature of their system compared to Google. It's one thing for MS to know a lot about you, but by affecting the display of ads based on your personal information, some of it is being leaked to advertisers each time you click. No thanks, MS.

Is this just (1)

nonuttin (851992) | more than 7 years ago | (#15263517)

Another case of Microsoft biting it's own nose to spite it's own face?

Re:Is this just (0)

Anonymous Coward | more than 7 years ago | (#15263795)

For fuck's sake....

It is "its" not "it's".

Dozy cunt!

In other news.... (0, Offtopic)

cyphercell (843398) | more than 7 years ago | (#15263572)

In order to combat FOSS Microsoft has set aside it's shared source licenses and opted for the shareware route. Eventually, all Microsoft products will be available free for download if you agree to reveal your age, gender, and income bracket.

MSFT & YHOO - misinterpretation (2, Interesting)

DamienMcKenna (181101) | more than 7 years ago | (#15263597)

Microsoft is a tough bedmate. They'll pay Yahoo a few million as part of the courting process, get a good look at the goods, scr3w them a few times, then cut and run. Yahoo will cry ("you said you loved me"), probably sue, and loose a vast quantity of market share in the process; meanwhile Microsoft will have spent a few million crippling yet another competitor and gain major amounts of insight and technologies. In the end MSFT's focus is turning this into a two-horse race - them and Google, Yahoo is an innocent victim on MSFT's butcher's table.

Damien

Return to the 90's (2, Interesting)

diegocgteleline.es (653730) | more than 7 years ago | (#15263650)

Ads seem to work for TV but duh, weren't ads who were financiating all those .com bubbles before they bankrupted?

Re:Return to the 90's (1)

harvardian (140312) | more than 7 years ago | (#15264013)

Yeah, if only Google had become profitable, the whole ad revenue model might have worked out. Too bad.

Re:Return to the 90's (0)

Anonymous Coward | more than 7 years ago | (#15264067)

Ads seem to work for TV but duh, weren't ads who were financiating all those .com bubbles before they bankrupted?
I do not know which is more pathetic, your comment, or the moderator who modded you as "interesting".

Have you been asleep for the past five or six years? The dot com bubble bust got rid of the idiots and venture capitalists who did not know what they were doing; into that void stepped companies like Google and Yahoo who are making tons of cash with targetted internet advertising. That is why Microsoft is trying to get into the internet advertising game now - Microsoft is late to the party, trying to buy their way into a new market they did not create and do not understand.

Floppingwienervision?? (5, Funny)

mobby_6kl (668092) | more than 7 years ago | (#15263685)

Ok, how the fuck can an article get tagged "floppingwienervision"?
I can't imagine more than 2-3 people out of the whole /. horde coming up with this description, and I'm sure it takes more than that to get an article tagged.

Re:Floppingwienervision?? (1)

bunions (970377) | more than 7 years ago | (#15264197)

I had originally thought the tagging thing would be stupid but it looks like it may turn out to be worthwhile after all.

The whole HOSTS file thing... (3, Interesting)

HTL2001 (836298) | more than 7 years ago | (#15263704)

Well I guess they do plan ahead... seeing as how you cannot block anything from microsoft in the hosts file as its hardcoded

Re:The whole HOSTS file thing... (1)

swedub (62449) | more than 7 years ago | (#15264282)

You can block Hotmail.com with the HOSTS file. We have already blocked Hotmail from a few machines in the office that way.

Location, Age, Gender, and Level of Wealth? (1)

kludge99 (196947) | more than 7 years ago | (#15263750)

From the article:
"AdCenter will give advertisers sophisticated information about consumers, including their location, age, gender and sometimes, their level of wealth."

Could MS be misusing all of that registration data they have been collecting? Or have they silently added another few hundred lines to their EULA / TOS?

Strike 3 you're outta there!

Re:Location, Age, Gender, and Level of Wealth? (2, Informative)

Bert690 (540293) | more than 7 years ago | (#15263897)

From the article: "AdCenter will give advertisers sophisticated information about consumers, including their location, age, gender and sometimes, their level of wealth."

Could MS be misusing all of that registration data they have been collecting? Or have they silently added another few hundred lines to their EULA / TOS?

Yep, especially considering that 87% of U.S. citizens can be uniquely identified by Zip+Gender+date of birth (see Sweeney, Uniqueness of Simple Demographics in the U.S. Population, 2000). They may as well be handing over your full name too.

Nothing new (1)

SnarfQuest (469614) | more than 7 years ago | (#15263772)

It just looks like standard MicroSoft practices here, just occurring faster than normal. It usually takes a whole month before they start screwing them over.

I don't know why anyone would want to be "affiliated" with MicroSoft, considering their history. Their usual tactic is announce an "affiliation", get into the company, steal all the intresting IP they can, then screw the hell out of them.

First step in the Ultimate Plan (4, Funny)

mollusk (195851) | more than 7 years ago | (#15263788)

For years, people have wondered where Microsoft was going. A seemingly endless supply of ill-conceived and contradictory decisions, failed business projects, and general mismanagement gave the impression that there was no clear corporate vision. With the satuaration of the OS and Office software market, no one knew where MS would turn next to sustain the drug of growth.

No one except me, that is. Some said MS would go into being a conten provider. You fools. Porn sites are content providers, MS sells no porn. Others thought that Bill and Company were looking to get into the embedded device market. WTF were they smoking? Embedded devices have no need for brand names. Who cares what your VCR runs other than stinkfingered cheeto monkeys watching tapes of Enterprise frame by frame to see the T'Pol nipple shot?

No, the future is clear. MS must take their marketing talent and money to a new market. One that is unaccustomed to the trench fighting of the Tech sector. A ripe plum. Yes, I am talking about the snack cake market.

With the considerable leverage and investment capability, MS has the chance to swoop into the prepackaged pastry industry like Hitler into Poland. Sarah Lee is ripe for a takeover with the failure of their X-99 project of dehydrated cupcakes. With such a strong base, competitor after competitor could be gobbled up. In a few short years, there would be only one source for Coffee cakes, Twinkies, HoHo, DingDongs, Chocodiles, zingers, and snowballs.

Think I'm crazy? Get off the smack. The signs are there. The Xbox is nothing more than an activity inhibitor. Less active children eat more cupcakes. The BSOD was a conditioning system. Once MS introduces the blue frosting on their signautre snack bites, the dollars will flow.

This latest project is just a cover. The only ads running on the system in 10 years will be for BillBills and BalmerDogs. I just don't understand why people don't see it. Sheep.

announcing a collaboration with a company and (1)

ranjix (892606) | more than 7 years ago | (#15263806)

after that coming with competing products against that company? that's not the microsoft I know... the microsoft I know would bundle the adCenter in all the versions of windows down to 3.1 and then pop ads in between any 2 key strokes from the user.

Coming soon to a (Windows) desktop near you: (-1, Offtopic)

Anonymous Coward | more than 7 years ago | (#15263809)

Ads for v1@gra, low interest mortgages and penis enlargement, all conveniently set for you by Micro$oft as your background wallpaper.

Something weird... (1, Insightful)

Anonymous Coward | more than 7 years ago | (#15263831)

...just happened to me. I tend to root for the underdog... SO WHY AM I CHEERING FOR MICROSOFT?!?!?! The cognitive dissonance is astounding.

Re:Something weird... (1)

robertjw (728654) | more than 7 years ago | (#15263856)

Dig a little deeper. I bet you can find some even smaller players in the online advertising world.

And Clippy returns! (5, Funny)

szrachen (913408) | more than 7 years ago | (#15263858)

I see you're writing a suicide note, take a look at these great offers!

  • BEST Anti-Depressants for CHEEP!
  • Make your p3n15 18 inches longer!
  • Joe's Firearms
  • Johnny's Ropes, Inc.
  • ABC Casket Company

adCenter (0)

Anonymous Coward | more than 7 years ago | (#15263902)

Microsoft is one of the most boring, least creative corporations in the entire Universe.
The ad business is supposed to be the exact opposite of this. Microsoft does not have corporate culture to flourish there. They are going there becouse they think that's the cool place to be, since Google and Yahoo is there. Just look at there name: "adCenter". So brainless. So not in. So microsoftish.

Finally (1)

Sloppy (14984) | more than 7 years ago | (#15263948)

It's about time Microsoft finally did something for all the users who keep asking for more ads.

A whole new virus vector.... (0)

Anonymous Coward | more than 7 years ago | (#15264124)

Ads in office...unleashing the malware of war

firefox? (1)

sardonic2 (576701) | more than 7 years ago | (#15264215)

They don't event support firefox: "Microsoft adCenter does not currently support the web browser you are using. Please sign in using Internet Explorer 6+. More about system requirements" I need to stop supporting msie i guess.

Google...? (1)

babbling (952366) | more than 7 years ago | (#15264363)

Microsoft switched from using Yahoo for something to doing it themselves. How does this affect Google? Microsoft wasn't their customer before, and isn't now. The net effect appears to be 0.

That said, Microsoft's new advertising program will certainly effect Google, but that is old news.
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