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One Second Ads Hoping To Grab Your Eyes

Zonk posted more than 8 years ago | from the newspeak-for-marketing dept.

105

otis wildflower writes "C|NET reports that GE will be airing a new advertising campaign called 'One Second Theatre'." From the article: "'GE One Second Theater,' as the campaign is being called, presents a humorous peek behind the scenes at recent General Electric commercials produced by BBDO. The campaign is intended specifically for new media like digital video recorders, which can be used to watch expanded versions of the spots, and News Corp.'s MySpace social-networking service, where visitors can read a mock profile of Elli, the elephant star of one of the commercials. The spots will also be accessible on MP3 players, through podcasts presented as if they were recorded by Elli and other characters from the spots, and on a microsite offering an online version of the campaign. The multimillion-dollar campaign, scheduled to begin Friday, is the most recent effort by GE to explore media beyond conventional commercials and print advertisements."

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If you got the money, I got the time... (4, Funny)

creimer (824291) | more than 8 years ago | (#15275538)

Show me the money and I might pay attention to a one second ad. Unfortunately, my attention span last only a half-second.

Re:If you got the money, I got the time... (0)

Anonymous Coward | more than 8 years ago | (#15275648)

How bout 1/30 second adds? Subliminally message your product into their heads.

Re:If you got the money, I got the time... (1)

justthinkit (954982) | more than 8 years ago | (#15276685)

Anyone remember the PCMag utility "Suggest"? It sent you a not-quite subliminal message of your choosing. They deliberately did not make it unnoticeable but maybe others have tweaked it since then. I still use one of their .com utilities: DR, or DirMagic.

Re:If you got the money, I got the time... (0)

Milton Waddams (739213) | more than 8 years ago | (#15275973)


Show me the money and I might...


Sorry, what? I wasn't paying attention.

Ah, here at last. (4, Informative)

pair-a-noyd (594371) | more than 8 years ago | (#15275539)

Blipverts.

Re:Ah, here at last. (1)

artifex2004 (766107) | more than 8 years ago | (#15275555)

Blipverts.


My head asploded just thinking about that. :)

Re:Ah, here at last. (3, Funny)

Guysdrinkingbeer (207045) | more than 8 years ago | (#15275588)

So, this is what twenty minutes into the future looks like.

Re:Ah, here at last. (0)

Anonymous Coward | more than 8 years ago | (#15277776)

I just got a craving for ZicZac.

Re:Ah, here at last. (2, Interesting)

sconeu (64226) | more than 8 years ago | (#15275591)

Edison Carter, where are you?

My first thought was also Blipverts.

Re:Ah, here at last. (1)

coleblak (863392) | more than 8 years ago | (#15275685)

My first thought was "ad Bombs" but that's because I'm a Warren Ellis fanboy.

Re:Ah, here at last. (1)

Skroggtar (940321) | more than 8 years ago | (#15275731)

Oh no. The adbombs come later. By the time Spider Jerusalem is born, ads will be just barely a blink on the screen, followed by subtle product placement in Sex Puppets, followed by some I-Pollen for good measure.

Well... (1)

jd (1658) | more than 8 years ago | (#15275756)

All we need now is for people to swell up and explode, and for TV execs to suppress truth. 3.5 seconds into the future...

Great idea! (2)

mg2 (823681) | more than 8 years ago | (#15275543)

Is anyone else reminded of the 'phallic flash' at the end of Fight Club? Just think... drop a GE logo on there and BAM!

Instant advertising greatness.

Re:Great idea! (1)

sirwallyc (230274) | more than 8 years ago | (#15275799)

I think an advertising campaign consisting of pictures of penises branded with the GE logo would be a screaming success.

Re:Great idea! (1)

mgabrys_sf (951552) | more than 8 years ago | (#15276356)

I think if you branded a penis with anything - the screaming part would be pretty much taken for granted.

Letterman (1)

ImaLamer (260199) | more than 8 years ago | (#15278461)

The Late Show (Letterman) does this type of thing when they do skits like, 'Will It Float?'

Dave will ask what we are playing for and for a second they will flash a picture of the item. The announcer gets really into saying the name, like "Black and Decker can opener", but they only show the item for a second. I've actually been wondering for a while if they were being paid for some of their spots.

ASCII Version (5, Funny)

Tablizer (95088) | more than 8 years ago | (#15275548)

For those of you using a text-based browser, here is the ASCII version:

    (.)(.)


Just close your browser really fast to get the speed affect.

Re:ASCII Version (1, Informative)

Anonymous Coward | more than 8 years ago | (#15275771)

It's 'effect'.

Re:ASCII Version (2, Funny)

Gnavpot (708731) | more than 8 years ago | (#15276232)

It's 'effect'.
I have one suggestion to stop the ongoing affect/effect war on ./. Just wondering how it will look in the rest of the world:

Æffect, æffect

Re:ASCII Version (1)

rdoherty (898394) | more than 8 years ago | (#15277385)

Nah... much easier for someone to check Google Define when they aren't sure... unless they're too lazy or in a hurry...

Re:ASCII Version (1)

An ominous Cow art (320322) | more than 8 years ago | (#15278368)

Somewhat off-topic, but way back in high school German class, I had a trick of writing my cursive letters n/m/r in such a way that it was hard to tell which one I meant. Very handy when you're not entirely sure which article to use with a noun: "der", "den" or "dem" (didn't help as much with "des" or "die"). Since I was doing very well in the class, and my handwriting was pretty bad anyway, the teacher typically just assumed I had gotten it right. (And I usually did know the right one, but I'm sure I picked up a couple of points during the class through this "technique").

This is much too confusing. (5, Insightful)

Anonymous Coward | more than 8 years ago | (#15275549)

The advertisements themselves are one second long, yet the complicated explanation that is necessary to understand what is happening in the commercials takes thirty seconds to read. What the fuck?

Hey, anybody remember back when the point of commercials was to inform you about and convince you to buy a product, and the commercials actually told you what that product was?

Re:This is much too confusing. (4, Funny)

Ohreally_factor (593551) | more than 8 years ago | (#15275689)

If you've been properly indoctrinated, you won't need the 30 second explanation.

No, when you're shown an image of the queen of diamonds for one second, you'll instantly know what to do. . . . either kill the president or go eat a hamburger.

Re:This is much too confusing. (1)

KDR_11k (778916) | more than 8 years ago | (#15276096)

Where's that quote from?

Re:This is much too confusing. (1)

Ohreally_factor (593551) | more than 8 years ago | (#15276220)

Um, not a quote, per se, but a riff on The Manchurian Candidate (1962), where the brainwashed assassin was triggered (by his own mother, no less!) by the queen of diamonds. His target was the President. On the other hand, if my brainwashing was triggered, my target would be a juicy hamburger.

Re:This is much too confusing. (0)

Anonymous Coward | more than 8 years ago | (#15276341)

--
I'd have more empathy for me, if I were you.

If I were you, I'd rather be me.

scnr

Re:This is much too confusing. (5, Informative)

bpd1069 (57573) | more than 8 years ago | (#15275782)

Advertizements have never been about giving you information so you can make an informed buying choice. The sole aim is to get you to buy something. Think Corporate Propaganda.

Re:This is much too confusing. (1)

ImaLamer (260199) | more than 8 years ago | (#15278474)

It's not exactly propaganda, it's different types of advertising. There are three basic types of ads, logos, pathos and ethos . With logos style advertising ads are trying to get you to make a logical choice: the BMW 325i is a better choice than that Toyota that you were looking at for x reasons.

Ethos advertising matches with what you are talking about. Drink Pepsi® because young people do, rent Avis because our commercials are funny, buy a XBox because it looks cool and our logo is sweet. These ads don't do anything but add to the mind share. You like the commercial, you might just end up being a loyal fan for life. Think about all of those ads that you see that have nothing to do with the product, or rather the ones that never tell you how to get their product. When have you heard Coca-Cola list the stores or restaurants where you can buy Coke? You won't because they know their product is the same as the competition, they just want to build brand loyalty (not to mention Coke can be bought just about anywhere worldwide). You know the product is the same as the rest available when the commercials don't say anything about it - then you can buy the cheapest available replacement. Many times you'll see normal goods [wikipedia.org] advertised using the ethos method/style.

Pathos advertising isn't seen as much as the other two, but think of that great commercial with the crying Indian... or even better "The starving children."

1 second ads for 10 second abs! (2, Funny)

larry bagina (561269) | more than 8 years ago | (#15275560)

see subject.

Lawyers (3, Funny)

Mike Hicks (244) | more than 8 years ago | (#15275575)

A friend of mine told me about something similar to this many years ago where a lawyer was experimenting with the idea of a one-second commercial. Apparently the guy in the ad just yelled "HURT?!?" and flashed his phone number.

If there's any American industry that we'd like to see outsourced....

Re:Lawyers (1)

drsquare (530038) | more than 8 years ago | (#15275705)

How do you read and memorise a phone number in one second?

Re:Lawyers (3, Funny)

Who235 (959706) | more than 8 years ago | (#15275757)

I don't know -- how do you memorize the rack on the girl from the coffee shop in 1/30th of a second to add to the spank bank?

Re:Lawyers (1)

dunkelfalke (91624) | more than 8 years ago | (#15275795)

good point
maybe one should associate phone numbers with bra sizes to memorize them better.

Re:Lawyers (0)

Firehed (942385) | more than 8 years ago | (#15275817)

Dunno, but hearing a website once could be effective, as it's a name rather than ten numbers. Plus you could actually hear it in one second, whereas you probably couldn't read a whole phone number that quickly. The problem is that most people in this country are too stupid to spell stuff right, so you'd have to domain squat your own site.

555-111-1111 (1)

grahamsz (150076) | more than 8 years ago | (#15277341)

If you have a nice easy to remember number then it's completely possible to remember it in one second. Plus if you are the first ad in the slot then it's likely that tivo users will not only see your whole ad but rewind it to find out what the hell you are doing.

Of course it only works for the first couple of people to try it, then it becomes old and will be ignored.

Re:Lawyers (1)

CastrTroy (595695) | more than 8 years ago | (#15277835)

I recall the "Master" lock company had an ad years ago which was only a couple seconds long, and showed a lock getting shot by a bullet, and still staying closed. Very effective.

I for one welcome our new advertising overlords. (1)

Avillia (871800) | more than 8 years ago | (#15275597)

Boy, it'll be fun listening to a veritable cacophoney of blurps for a thousand products all in the space of one second before I can even comprehend what products they are, what company offers them, and how I can purchase one!

Waste of $$$ (1)

kaufmanmoore (930593) | more than 8 years ago | (#15275598)

WTF are you doing? How about concentrating on the NBC brand, which is losing ratings (and dump MSNBC for god sakes). Continue to invest in healthcare and insurance which will continue to grow while high oil prices will put a hold on growth in the aircraft and plastics sectors. And pump some more money into congre$$ to get some new nuke plants with your new reactors approved. I'm sick of my shares hovering between 30-38 for the last 2 and a half years. I dont see to many myspace users buying appliances or insurance.

signed,
pissed off stock holder with .0000000000001% of company

Re:Waste of $$$ (1)

qzulla (600807) | more than 8 years ago | (#15275677)

I'm sick of my shares hovering between 30-38 for the last 2 and a half years.

Perhaps you need to rethink your investment strategy.

qz

Re:Waste of $$$ (1)

Breakfast Pants (323698) | more than 8 years ago | (#15275982)

Why don't you take your own advice, cash out, and invest in the things you said they should?

Re:Waste of $$$ (1)

kaufmanmoore (930593) | more than 8 years ago | (#15277688)

I wish i had invested in oil a few years back.

Re:Waste of $$$ (1)

brainburger (792239) | more than 8 years ago | (#15278220)

Why don't you invest in oil now?
I hardly think the price has peaked yet.
The trend will remain upward until it reaches the same price as the cheapest viable alternative, whatever that turns out to be...

Re:Waste of $$$ (1)

AsbestosRush (111196) | more than 8 years ago | (#15279385)

IIRC, there's this guy who developed a process to turn meat packing plant waste into refinable oil for about $80/barrel.

Re:Waste of $$$ (0)

Anonymous Coward | more than 8 years ago | (#15276067)

I couldn't agree more!

Ouch! (3, Funny)

ozmanjusri (601766) | more than 8 years ago | (#15275616)

One Second Ads Hoping To Grab Your Eyes

That sounds painful. "My eyes...the goggles do nothing!"

Re:Ouch! (0)

Anonymous Coward | more than 8 years ago | (#15275730)

I can't let a Simpson's reference go un-noticed.

Image Repair (2, Interesting)

Detritus (11846) | more than 8 years ago | (#15275617)

Right, GE, the corporation that paved the way for modern management methods like gutting research, "encouraging" suppliers to cut costs by moving production out of the USA, obscene pay for corporate executives, treating employees as liabilities, and institutionalizing layoffs.

They are just a cute and fuzzy corporation that wants to be your pal.

I think I need to puke.

Blipverts? (1)

lanner (107308) | more than 8 years ago | (#15275646)

Who's thinkin blipverts?

Max Headroom: We're getting there.

Re:Blipverts? (3, Informative)

speculatrix (678524) | more than 8 years ago | (#15275762)

I too immediately thought "Max Headroom" when I read the summary... you can still find the original programs on various torrent sites!

For the uninitiated, the pilot episode of Max Headroom [maxheadroom.com] told how new high-speed advertisements were overloading people's brains. Max was, well, kind of a cyborg, when a reporter suffering a terrible accident was recreated in a computer.

For the full spoiler, read TV Museum [museum.tv]

Re:Blipverts? (1)

jd (1658) | more than 8 years ago | (#15275763)

Who's thinkin blipverts?


Everyone. And if the illegal trade in body parts in the US is as big as made out, we already have the rest of the movie's elements.

Re:Blipverts? (1)

Majestix (41486) | more than 8 years ago | (#15276545)

You know,that was EXACTLY the thought i had. Look for an increase in cranial exposions soon.

Re:Blipverts? (1)

Phlatline_ATL (174344) | more than 8 years ago | (#15276568)

That was /exactly/ the first thing that popped into my head when I scrolled past this and my sub concious registered it.

I was thinking what if they were to slow down the commercial feed so that if you're fast forwarding it that it would play at normal speed ...

I'm really stretching on that but I'm glad some people remember max headroom.

Anti-Anti-Advertising Technique? (5, Insightful)

Garrett Fox (970174) | more than 8 years ago | (#15275651)

I think part of the reason for this is Tivo et. al, and Web-based shows. Each format allows people some means of skipping over ads, right? If the ads are extremely short, maybe people will be more willing to sit through them. Or at least they'll be unable to get up and grab a beer during the commercial break, unless there are thirty ads in a row... Reminds me of that WarioWare game, except that the theme every time is "Buy!"

[ex. (00:00)...Smooooke...(00:01)] Competent Auth. (0)

NRAdude (166969) | more than 8 years ago | (#15275903)

[Smoke (art)]
[Eat At Moe's (9.99 Hamburger)]

Subject: Competent Authentication

As this post shall evince, M. Gregory Thomas(tm) does declare this first post on behalf of the Special Trust confided to me from the royalty in His bench; to acknowledge and reserve and assert claim on subject matter for participants in any event of conversation, where information submitted is audit by a presentable graphic for advertised goods and servies as to discern or regulate the acceptance of automated transponse to encumber a politic in its daily discourse and business; where that advertised goods or services shall be adapted to satisfy a query of verifiable information from an image, to satisfy the cause of authentication as a postal vessel to move evidence into the forum as does from a competent and sound Record.

Done on this sixth Day of the fifth Month, in the Year of Our Lord 2006, to be held in trust by him at the town of Westminster, California republic. /s/ Gregory Thomas

To proceed to Slashdot and satisfy a metric of competancy, adapt the following image to text;

  Linux Support, USD 10!
  [Mundt Network Redundancy Adminsitration]
  [Gregory Thomas]

[Anyone trying to implement the above as claimed, will be Slashdotted. So rests duplicate of the original letter patent from His mind.]

Snore... (0)

Anonymous Coward | more than 8 years ago | (#15275652)

step 1: "Hey everyone: we're releasing a new ad! Come watch it!!"
step 2: get slashdotted...
step 3: profit!

Re:Snore... (1)

KDR_11k (778916) | more than 8 years ago | (#15276119)

You make the assumption that slashdotters RTFA.

Nobody gives a fuck (-1, Flamebait)

Anonymous Coward | more than 8 years ago | (#15275653)

you are all worthless worthless low rent nerds

Imagine a Beowulf Cluster (1)

Quirk (36086) | more than 8 years ago | (#15275680)

A 1 second ad in and of itself might be easily missed or easily dismissed. If OTOH a cluster of 1 second ads were shotgunned with the intent of broadly hitting a target audiance that shared an economic niche then the idea might be effective.

For example take the idea of the 80's yuppie, pixelate a cluster of 1 second ads that incorporate automobiles, IKEA, upscale dinning, wines etc. etc. and you might sell by association.

Just my loose change

Re:Imagine a Beowulf Cluster (1)

XHIIHIIHX (918333) | more than 8 years ago | (#15278367)

Just put 64 of those suckers on the screen in an 8x8 grid.

Attention Spans (4, Funny)

Umbral Blot (737704) | more than 8 years ago | (#15275683)

Is it just me or are people's attention spans getting ... where was I?

Not what I was expecting... (2, Insightful)

nickgrieve (87668) | more than 8 years ago | (#15275734)

What is One Second Theater?

GE is pleased o introduce "One Second Theater" an innovative concept in commercial content designed to capture the imagination of viewers. GE's One Second Theater is available to anyone with a digital video recording device and right here on this website.

Here's how GE's One Second Theater works... blah blah 30 fps blah use your pause button blah...

Gah, sounds like work, pass...

Now if they had REAL one second films... that would be creative... but this is just 30 images in one second... not 1 second theater, but 30 frame slide show...

So what are they advertising again? Jet engines?

Re:Not what I was expecting... (1)

no_mayl (659427) | more than 8 years ago | (#15275919)

Anybody remember the "GE LightSpeed Ultra CT scanner" ad? The one that can scan a beating heart.

It was a precursor to this 1s ad thing.
It would show a series of well known pictures/art. Each on screen for only a few (5) frames (frame == tivo slowmotion frame). The ad gave an impression of something wrong. After catching it on my TiVo, and single-stepping it became apparent: those old black-and-white pictures and egyptian murals where animated.
That was cunning, distorting the familiar only very slightly.
Somebody had to come up with that idea to catch attention within a few frames.

(i could not find that ad ...)

Adblock string (3, Insightful)

mrmeval (662166) | more than 8 years ago | (#15275746)

What's the adblock string to keep these out?

And yet... (0)

Anonymous Coward | more than 8 years ago | (#15275769)

...society wonders why our children are constantly diagnosed with ADD. No one is given the time to actually sit back and digest information anymore. There's no pleasure in anything. Anything that attempts to circumvent this trend is completely dismissed by the public at large. I guess that's why it's so easy to negotiate the non-existent crowds at Borders: no one wants to read anymore.

Yup, a nation of functionally illiterate, oversexed, undereducated, greedy, contemptuous assholes...founding fathers never saw that coming.

And now for the one second post... (3, Funny)

mantar (941076) | more than 8 years ago | (#15275779)

Oh shit... I'm already out of time.

Here's my 1-second ad for Diet Pepsi and Mentos... (3, Funny)

RyanFenton (230700) | more than 8 years ago | (#15275783)

Image [imageshack.us]

Mint Mentos+2-liter of Diet Pepsi/Coke = Minor hillarity during a work break. Warm cola tends to work better than cold, 5-10 mentos seems to more than do the trick.

There - that might just sell some otherwise undrinkable/inedible snacks!

Ryan Fenton

Re:Here's my 1-second ad for Diet Pepsi and Mentos (2, Funny)

aclarke (307017) | more than 8 years ago | (#15276379)

And once you've done that, you can take the bottle and do this [google.com] .

Isnt this ILLEGAL? (2, Insightful)

flobberchops (971724) | more than 8 years ago | (#15275804)

Isnt SUBLIMINAL advertisement illegal? 1 second is very close to that subliminal line.

Re:Isnt this ILLEGAL? (1)

KDR_11k (778916) | more than 8 years ago | (#15276125)

I think it has also been proven ineffective because the subconscious has no brand awareness. A Coke ad could make you buy Pepsi if you prefer that.

Re:Isnt this ILLEGAL? (1)

raoul666 (870362) | more than 8 years ago | (#15277597)

Actually, 1 seconds is not subliminal at all. Everyone watching will be very aware of what they see. The threshold for subliminal for vision is on the order of 1/20th of a second.

As for subliminal advertising being illegal, it's not, at least in Canada. It simply doesn't work, so it's not used.

Re:Isnt this ILLEGAL?-I C cap codes! :P (1)

iamcf13 (736250) | more than 8 years ago | (#15277736)

Actually, 1 seconds is not subliminal at all. Everyone watching will be very aware of what they see. The threshold for subliminal for vision is on the order of 1/20th of a second.

I saw United 93 several days ago and saw series of red dots flash on the screen twice during two separate plane scenes.

I know they are anticopy measures used to stop bootleg 'camrips' but couldn't Universial give the cap codes a rest for a film as momentous as this?

If the cap codes were only on a single frame, that is 1/24 of a second and should be in the 'subliminal range' of vision yet I saw them 'clear as day'.

Before the film, the same 'trick' was tried to get me to buy Coke to drink during the movie--during a Coke ad?!?

I guess cap codes are a 'necessary evil' to stop piracy^W illegal distribution in the 'digital distribution age' (we have horror film 28 Days Later to thank for starting this 'tradition') but 'the masses' are paying 'real money' to watch a 'defective' film on the big screen. Must we wait for the DVD release of a movie to be made available in order to enjoy it to the fullest without cap codes?

I've evolved beyond even this... (5, Funny)

PDA_Monkey (801668) | more than 8 years ago | (#15275807)

I didn't RTFA.
It didn't hold my attention long enough since I've trained myself to ignore anything related to ads.

The only thing in here which has caught my attention is the post somewhere up above containing this:
(.)(.)

Re:I've evolved beyond even this... (0)

Anonymous Coward | more than 8 years ago | (#15277099)

That's because your brain didn't recognize anything important-- anything like tigers...

I hope this catches on (2, Interesting)

Frogbert (589961) | more than 8 years ago | (#15275972)

Imagine if this caught on! If every company was doing this you would have roughly 180 ads in your normal 3 minute ad break. The sesures would suck a bit though.

Re:I hope this catches on (1)

KDR_11k (778916) | more than 8 years ago | (#15276127)

Normal 3 minute ad break? Oh how I wish, the last time I watched television (admittedly years ago) it was at 7-8 minutes and getting longer by the day.

Re:I hope this catches on (1)

CCFreak2K (930973) | more than 8 years ago | (#15276189)

The test is to watch the last 10 seconds of The 6th Day over and over.

Re:I hope this catches on (1)

Overzeetop (214511) | more than 8 years ago | (#15276386)

That would reduce the overall value of the middle spots. No, you would now have the typical 9 minutes of ads over a 30 minute show dispersed more evenly. You might still have 3-5 advertisers in a row, but now you could have, say 10-20 seconds of show, then a 3-5 second ad break.

I predict that if this really catches on, you'll find companies expanding their ads to 2 to 3 seconds each. Eventually, they'll likely move to "sub-show" lengths of 30 seconds - possibly all the way up to a minute in length, though I wouldn't expect to see that happen for at least 7 or 8 years.

too many ads already (2, Funny)

miro f (944325) | more than 8 years ago | (#15276004)

Now the average three minute ad break will have room for 200 ads!

epileptics around the world are turning off their televisions

Here's my version .... (1)

smoker2 (750216) | more than 8 years ago | (#15276047)





Do you want to see it again ?

Like the quote at the bottom of the page: (1)

ettlz (639203) | more than 8 years ago | (#15276197)

Life is too short to be taken seriously.
Like these adverts.

Antagonisms and commericals: Hitchcock (2, Funny)

Teacher's Pet (875411) | more than 8 years ago | (#15276244)

"Seeing a murder on television... can help work off one's antagonisms. And if you haven't any antagonisms, the commercials will give you some."
- Alfred Hitchcock

yep... was to be expected (3, Insightful)

MarsDude (74832) | more than 8 years ago | (#15276329)

Advertising was dying slowly... Well.. every company was advertising its pants off, but with the average audience that has a concentration with very short timespan (anyone noticed that series on tv don't last an hour or an hour and a half anymore but when you take away the commercials they are about 35-40 minutes), and a total overload of commericials, nobody is paying attention anymore. Well.. there's always tellsell that weak minds fall for.. but anyway...

So what do you do when a product/service is about to kick the bucket? You re-invent it. And to be honoust.. this could be brilliant. Not only do you revive the interest of the advertisers... you can charge them a huge amount more !! Or do you really think they pay 1/30 of the amount they were paying for a 30 second commercial ? No way !!

So you make maybe 5 times as much money per second and you have maybe a couple of years to come up with a real solution for the declining interest with consumers, before advertisers get a clue they were suckered. 1 second is just to short for being called subliminal messaging.. but not by much. So maybe it will 'hang around' in people's brain... but that's just the brand... not how good it is.. you can't get a real message across.

But I have a good advise... LESS advertising... maybe people will notice it again.

Re:yep... was to be expected (-1, Troll)

Anonymous Coward | more than 8 years ago | (#15277122)

Wow, that was interesting. Interesting and intelligent commentary masked by illiteracy.

I realise that english isn't your first language, but I also know that you've got better english skills than that post would indicate.

Season 4 predicted it. (1)

spdiscus (810661) | more than 8 years ago | (#15276354)

Gabbo!
Gabbo!!
Gabbo!!!

Flashbacks (1)

Joebert (946227) | more than 8 years ago | (#15276376)

Theese ought to be popular with hippies & vietnam vets.

This could be great (1)

algerath (955721) | more than 8 years ago | (#15276430)

Now I can fast forward through 200 commercials on the Tivo insted of 3 or 4.

Seriously I would rather see companies trying crap like this, you have to want to watch the full version. I like this idea much better than trying to find ways to MAKE you watch the commercials. This plan only subjects you to 1 second unless you opt in.

Algerath

Re:Already patented (1)

dean.collins (862044) | more than 8 years ago | (#15277083)

www.fastforwardtv.com.au interesting to see how/where etc this was originally patented. Cheers, Dean

Ah . . . (1)

Kris Magnusson (115926) | more than 8 years ago | (#15276903)

Make them psychedelic, please! Even more fun for stoned people watching TV!

Sign of desperation (1)

swordgeek (112599) | more than 8 years ago | (#15277238)

First of all, this is a sign of desperation from a major consumer-facing company. It could be GE or Sony or anyone else. The only difference here is that GE is advertising their advertising plans, rather than trying to be surreptitious like many other companies. This just means that they're smart enough to attempt publicity around their publicity--metapublicity, really. At any rate, it's a sign that advertising as we know it is dying. This is no surprise--advertising evolves fast, and things that were normal in the late 1970s are now unheard of. (Does anyone else remember the Kraft recipes during Love Boat?)

However, it's also a sign of desperation from GE specifically. They are a sick company, with almost a decade of short-term thinking infecting them like a disease. They don't make decisions to improve the company, they make decisions to claim profitability in a quarter, regardless of whether or not they actually made any money!

Take a look at GE's stock vs. the NYSE. They can't keep up to the conservative market indicators, which is a sign that they're adrift and lost. Having worked there for several years, I can confirm it--this is a company that needs to be gutted and rebuilt.

Of course they're large enough that they're not going to go away any time soon, but at the same time, they're not going...anywhere. They're just grasping at straws to become relevant again.

Max Headroom anyone? (1)

jonfields (643711) | more than 8 years ago | (#15277435)

Anyone remember the episode with Zipping that caused a person's head to explode due to the large amount of data being presented?

Re:Max Headroom anyone? (1)

Jim in Buffalo (939861) | more than 8 years ago | (#15277586)

I believe that was the original show, "20 Minutes Into the Future," back in 1987. Also, I think it was on Conan O'Brien not too long ago when they did a parody of the show "24" called "60," where each episode is one single second in a one-minute storyline.

SUBLIMINAL communications (1)

ElitistWhiner (79961) | more than 8 years ago | (#15277582)

in the form of advertising is regulated by law. GE advertising approaches subliminal advertising through unconscious messaging as its medium encroaches upon the limits of human awareness inability to detect changes within broadcast frame rates.

Marshall McLuhan's "the medium is the message" taught us the connection between presentation and content back in the 50's. Subliminal messaging circumvents Reason? What does bypassing Reason accomplish?

Studies have proven that subliminal is ineffective without the reinforcement device of repetition.

At first, I thought it said... (2, Interesting)

Cinder6 (894572) | more than 8 years ago | (#15278091)

At first, I thought it said they were going to put these 1-second ads in DV cameras, not DVRs. I was about to flip out for a second there...

Now, if only all commercials became 1-second blips and they cut down the commercial space accordingly (instead of putting in more to fill up the gap). Longer shows and less fast forwarding!

The shows are there to sell ads (1)

Quizo69 (659678) | more than 8 years ago | (#15280101)

Longer shows are exactly what the networks do NOT want. Their profit model is based on selling you, the viewer, to advertisers who PAY the TV networks to run ads for them.

The networks use THE SHOW as advertising to the advertisers - "We have this show which we can guarantee will have ten million eyeballs watching this week (or near enough thanks to Nielsen et al), so for $X million you will have lots of exposure for your ad."

This is why your TV shows get shorter in actual running time, they have ads before, after and DURING the show itself (those banners below the picture), and why the show's credits usually get squashed into a small corner so they can fit in EVEN MORE ads (I'm surprised the show's creators don't stomp on this aspect actually).

Pay TV is the ultimate form of TV network double dipping - all of the above is true, then the consumer (in the genuine sense of the word) PAYS THEM AGAIN!!! Something about a sucker born every minute...

HTH

My eyes decieve me (1)

Criterion (51515) | more than 8 years ago | (#15278128)

I read the topic as "One second abs" and I thought, oh man, I'm there :).

Eternal Battle (0)

nurb432 (527695) | more than 8 years ago | (#15278302)

Lets hope they lose this round.
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