ItsIllak writes "Alternate Reality Games [ARGs] have been bubbling under for the past 10 years now. Usually completely homebrew or attached to big budget productions, they have been used to create buzz around a game, product or movie. Perplex City have bucked that trend. Their ARG is completely independent of anything else, its entirely self contained. With fresh ideas on income generation and a $200,000 top prize to whomever finds the real life buried treasure - is this the future of an entirely new form of entertainment?"