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Advertising Comes to DVR Owners

Zonk posted more than 7 years ago | from the you-will-enjoy-the-signal dept.

294

bill_kress writes "According to Reuters, television studios are finally trying to target DVR viewers with advertising. The effort, however, seems rather backwards — They are extending the same exact image across the entire 30 second commercial so that TIVO Viewers will be forced to view at least one frame. Wouldn't it be better to add value to the viewing experience instead?" From the article: "The advert for its new drama 'Brotherhood' will show a single image on the screen for the entire 30-second slot, and therefore retain its "sales message" when viewed even at the 12-times speeds enabled by Sky+ and other digital recorders, also known as personal video recorders, or PVRs. Advertisers have been racing to find ways to get messages through as higher numbers of consumers watch TV programs when they want using such recorders, often skipping the commercials."

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Wow (5, Funny)

CerebusUS (21051) | more than 7 years ago | (#16116318)

Gee, that won't upset the standard viewing public at all... will it?

Maybe they could play an emergency test tone over the entire 30 seconds, just to get everyone's attention.

Re:Wow (2, Interesting)

johndierks (784521) | more than 7 years ago | (#16116524)

My Tivo has 60x fast forward... so advertisers will have a 1 in 2 chance of me seeing their single frame! I guess they're the gambling type. In all reality, the bigger problem is the huge ads they're overlaying at the bottom of the shows I'm watching. They're animated and very distracting, which is the point after all. Today, they're for other shows on the network, but I'm sure they'll soon be for other products.

Re:Wow (2, Interesting)

russ1337 (938915) | more than 7 years ago | (#16116587)

In all reality, the bigger problem is the huge ads they're overlaying at the bottom of the shows I'm watching
I hate those things... I call them pop-ups. The remind me of the old Kazza that was loaded with gozilla ad-ware or some crap. They really piss me off. I take no notice of what they are, or I end up associating being pissed off with what the ad is for.

No adaware or spybotS&D is going to scrub those things. There is no escaping them. What do we do?

Re:Wow (1)

plumby (179557) | more than 7 years ago | (#16116694)

They aren't far off that now. I regularly find shows that turn the volume up so loud during commercials that I'm pretty much forced to either fast forward through them or turn the sound off. I'm puzzled as to exactly what they think they are achieving.

Re:Wow (1)

amuro98 (461673) | more than 7 years ago | (#16116749)

Since many people get up to get something to eat or go to the bathroom during commercials, maybe they figure by TURNING UP THE VOLUME, you'll still be able to hear their ads where ever you go in the house.

I guess the ad people haven't heard about things like VCR/DVRs (fast-forward through ads) or the MUTE button.

I have to wonder if maybe the cable company is doing this, as some channels are much louder than others, while others are way too soft. Comedy Central is so soft, I have to crank the TV's volume up to dangerous levels just hear John Stewart - but when AT&T's ads come on, I have to dive for the remote, lest I blow out my eardrums.

That'll suck... (1)

SoCalChris (573049) | more than 7 years ago | (#16116319)

For people without DVRs.

Way to encourage them to get up and go do something else, instead of looking at the same non-moving ad for 30 seconds.

Re:That'll suck... (3, Insightful)

russotto (537200) | more than 7 years ago | (#16116333)

I like this idea. Sounds like a commercial-flagging algorithm could easily detect it and skip every single frame in the recording. Did I mention I have a mythbox?

The message will be.. (3, Funny)

wfberg (24378) | more than 7 years ago | (#16116326)

The message will be..


OBEY

Re:The message will be.. (2, Insightful)

mcmonkey (96054) | more than 7 years ago | (#16116386)

The message will be...
CONSUME

Re:The message will be.. (1)

LiquidCoooled (634315) | more than 7 years ago | (#16116542)

and when the hackers get at it it will become..

PWNED!!


Skip 30 seconds button (1, Informative)

Anonymous Coward | more than 7 years ago | (#16116328)

I'll just use the "skip 30 seconds" button that's on both my DVD and VHS recorders.

30 seconds, eh? (1)

SirTalon42 (751509) | more than 7 years ago | (#16116331)

Good thing Tivos and other DVRs have no way to just skip 30 seconds...

Go Go! (5, Funny)

RyanFenton (230700) | more than 7 years ago | (#16116336)

Tivo: Go go gadget 30 second skip! [bigmarv.net]

MythTV: Go go gadget commercial detection and skip! [mythtv.org]

Windows DVRs: Uh... Go go gadget DRM! Aw, crap!

Ryan Fenton

Re:Go Go! (1)

kannibal_klown (531544) | more than 7 years ago | (#16116376)

While I haven't tried the most recent version of SnapStream, it used to have pretty good commercial detection. It only had a problem handling shows on Cartoon network, but that channel always came in bad through our line so it might have been due to that. But then again, maybe things have changed with SnapStream.

Re:Go Go! (1)

JazzCrazed (862074) | more than 7 years ago | (#16116512)

My MythTV box has problems with some Bravo ads - I think specifically the ads for other shows that immediately follow and precede the cuts of the current show. I'm guessing it's because the Bravo logo doesn't fade out for these spots.

Re:Go Go! (0, Troll)

SeattleGameboy (641456) | more than 7 years ago | (#16116432)

Windows DVRs: Uh... Go go gadget DRM! Aw, crap! Would it kill you to at least KNOW what the hell you are talking about before posting mindless dribble like this?

You can skip 30 seconds with MCE just by pressing the skip button. You can even customize the skip duration so that you can skip the entire 2 minute ad block by a single click.

Re:Go Go! (-1, Flamebait)

beef curtains (792692) | more than 7 years ago | (#16116490)

Would it kill you to close your italics tag after the quote so I can easily discern between the quote and the response?

Re:Go Go! (1, Funny)

Anonymous Coward | more than 7 years ago | (#16116776)

Would it kill you to not act like a prick?

Re:Go Go! (1)

Zenaku (821866) | more than 7 years ago | (#16116494)

My Windows DVR running Snapstream has no issues with any sort of DRM. However, it does have all the typical problems associated with windows rot.

It's been a number of years now since I played with MythTV, I should give it another look. Maybe it has reached the maturity level I need.

Re:Go Go! (1)

dmnic (452122) | more than 7 years ago | (#16116496)

hold on, you have to program/hack a Tivo to skip in 30 second increments?!
yet another reason why I'm glad I got ReplayTV instead...it's skip button is 30 seconds by default.

Re:Go Go! (2, Insightful)

MindStalker (22827) | more than 7 years ago | (#16116530)

Oh yes. And remind me what happend to that company? Oh yea they pretty much got sued out of existance.

Re:Go Go! (2, Interesting)

dmnic (452122) | more than 7 years ago | (#16116628)

way to be offtopic...

Digital Networks is still in business and they werent sued. they didnt market themselves like Tivo so they didnt make as much money. the ended up selling the company to Digital Networks. while they dont make hardware anymore, but they still release software updates for the existing Replays.

does the new series 3 Tivo still require a landline for intial setup of the box?
if you want lan connectivity, do you still have to buy the usb adapter?
how long did it take Tivo to enable(without hacking) you to tranfer recorded programs from your Tivo to your pc?
do I need to go on about the superiority of the ReplayTV box or should I stop now?

having used both, there are 2 things Tivo did better than ReplayTV:
1) marketing
2) channel guide layout

Re:Go Go! (1)

kalel666 (587116) | more than 7 years ago | (#16116787)

Man, I love my ReplayTV 5040, which automatically skips all commercials recorded. So nice, I don't have to look for the remote, hit "skip" 3 or 4 (or 5,6, 7) times. Real handy.

Re:Go Go! (1)

Richard Steiner (1585) | more than 7 years ago | (#16116803)

Hey, my ReplayTV 5040 is still running (and skill skipping commercials automagicalyl) just fine. The service is still up and running, the firmware is still being updated periodically, the features are still intact, and you can still obtain units with lifetime memberships attached on eBay.

Stick to your Tivo if you really want to. I'm sticking with what I have. :-)

Re:Go Go! (4, Informative)

amuro98 (461673) | more than 7 years ago | (#16116792)

Tivo calls it an "easter egg". I think Tivo wanted to make it a normal feature, but decided against it after the TV studios growled at them.

Anyways, it takes all of 10 seconds to enable the 30-sec. skip on your Tivo:

Just start playing a program, then hit:

[select] [>] [select] [3] [0] [select] If you did it right, it'll go "ding ding ding" and then the button that used to skip to the 15/30 tic marks, now just skips 30 seconds forward. The only downside to this is that if your Tivo reboots or loses power, you have to re-enter this code in again.

Re:Go Go! (1)

elcid73 (599126) | more than 7 years ago | (#16116534)

My old, modified ReplayTV 5040 (with commercial advance): Go go gadget beer drinking.

Re:Go Go! (3, Informative)

Guppy06 (410832) | more than 7 years ago | (#16116580)

"Windows DVRs: Uh... Go go gadget DRM! Aw, crap!"

Uh... my MCE setup did 30 s skip out of the box. In fact, I've become so used to it that it's become a bit of a problem while watching DVDs (it's the same button as chapter skip).

FUD much?

Re:Go Go! (1)

Tower (37395) | more than 7 years ago | (#16116727)

>Windows DVRs: Uh... Go go gadget DRM! Aw, crap!

GB-PVR [gbpvr.com] isn't half bad, and can use comskip just as effectively as mythtv. Quite a nice program without needing MCE.

it would, but ... (3, Insightful)

joeyspqr (629639) | more than 7 years ago | (#16116342)

"Wouldn't it be better to add value to the viewing experience instead?" only if your primary concern was the viewer instead of advertising fees

Re:it would, but ... (0)

Anonymous Coward | more than 7 years ago | (#16116426)

The prime concern of any advertising consultant is the company that hired them. Your way would be stupid. Viewers don't pay advertising firms.

But, then, nobody ever accused slashbots of having a terribly lucid view of the real world.

So... (3, Funny)

Mattintosh (758112) | more than 7 years ago | (#16116345)

So, how long is it going to take for PVR makers to develop software that reads the AUDIO stream and returns you to your regularly scheduled programming when the waveform peaks go from clipped to normal? I don't want to jump 30 seconds forward. I want to skip the commercials.

For G (1)

Chang (2714) | more than 7 years ago | (#16116632)

Don't hold your breath waiting for a commercial PVR vendor to get any sort of effective commercial skip.

Get a mythtv box or some other sort of home built solution that isn't beholden to the status quo.

My child is pretty rarely exposed to television advertising. For this I'm eternally grateful to the myth dev team.

Re:For G (2, Informative)

Phillup (317168) | more than 7 years ago | (#16116764)

My child is pretty rarely exposed to television advertising.

Mine actually scream for me to come and ff when commercials come on.

(The little one cries until the show comes back on!)

I actually built a mythbox specifically so I could record the kid's shows and edit out all the crap... now I can set them down and let them watch without the commercials.

I've got one of these [airlinktek.com] that I stuff full of kid shows (and stuff for mom & dad too) for when we go traveling. Very nice to be in a hotel room and not be at the mercy of broadcast television!!

Except for us MythTV owners! (4, Insightful)

gameboyhippo (827141) | more than 7 years ago | (#16116352)

I say "Bring it on!" If all advertisers did this, then it will be easier for my DVR to detect comercials so I don't have to see them at all!

When will it stop? (4, Insightful)

Whammy666 (589169) | more than 7 years ago | (#16116353)

You just have to wonder just how dense the network executives really are. I wonder when it will finally sink in that saturating your programming with advertising to the point that the viewing audience revolts is ultimately counter-productive. They should take it as a clue that if viewers are willing to spend several hundred dollars to avoid ads using specialized hardware, there is something seriously wrong with your marketing plan.

Re:When will it stop? (2, Insightful)

EllynGeek (824747) | more than 7 years ago | (#16116491)

I do wonder. How do such dim, unimaginative people hold jobs? You'd think even a TV exec could figure out that

1. When you've seen a commercial 100 times, you're probably tired of it
2. Even more so if it's a product you have no interest in
3. Which is probably 95% of all ads- I don't know the real numbers, but you can look at any random ad and figure out pretty easily that the product will appeal to a small fraction of viewers
4. Even for products you're interested in, you're not going to watch every single damned ad they run
5. Making viewers hate you doesn't sell product

I wish natural selection were more effective.

Re:When will it stop? (1)

MindStalker (22827) | more than 7 years ago | (#16116557)

Whats really amazing if I've read some study in which they ponder. Why do people watch Internet Video ads (the ones that come before clips) 90% of the time and even can be tested on them later and remember them. When they don't remember TV ads harly at all.

DUH its because the commerical spot is less than 30 seconds and only 1 ad. Cram 7 commericals into a break and they all blend together in my mind.

Ads Targeting TiVo (5, Interesting)

lpoulsen (148228) | more than 7 years ago | (#16116357)

GE did something infinetely more intelligent a few months ago.
The last second of their ad was a set of single frames with interesting information. To see what was there, you had to repeatedly watch the ad until you managed to hit pause at just the right time so you could single-step through the hidden content.

That way, (at least some) TiVo owners ended up spending 15 minutes on a 30-second ad. Now THAT's creative!!

Re:Ads Targeting TiVo (2, Interesting)

russ1337 (938915) | more than 7 years ago | (#16116465)

The last second of their ad was a set of single frames with interesting information. To see what was there, you had to repeatedly watch the ad until you managed to hit pause at just the right time so you could single-step through the hidden content.
You are right.. that is amaizing. This is the exact type of thing I like to see - innovation! Not the 'cry cry cry, they are fast forwarding our ads, we need a new law' BS! Word up to GE. I'd like to see this example used AGAINST those trying to put through more DRM and laws to back it up... along the lines of......

"GE managed to get consumers to spend 15 minutes on a 30 second ad with their TiVo, how come your company is trying to stop TiVo's? aren't you CLEVER enough to think of this kind of innovation? - Nah, nah na nah nahhhh! [/teasing]

Re:Ads Targeting TiVo (1)

LiquidCoooled (634315) | more than 7 years ago | (#16116624)

Back in the mists of time, there was a computer show in the UK which would have a whole information blast at the end credits.
If you recorded it and freeze framed through you could get loads of cheats and stuff (after a quick google I notice it was Bad Influence [bad-influence.co.uk] .)

Seemed like a really good idea, but doomed to failure back in the VHS days.

Now it could really work.

Re:Ads Targeting TiVo (3, Interesting)

Arielholic (196983) | more than 7 years ago | (#16116629)

"The last second of their ad was a set of single frames with interesting information."

Then why not extend that and fill the whole 30 seconds with interesting information?

Re:Ads Targeting TiVo (2, Interesting)

garcia (6573) | more than 7 years ago | (#16116633)

I was far more intrigued with the simplicity of the HeadOn [youtube.com] commercial (no, the YouTube segment is not skipping -- the commercial is really like that).

I have absolutely no idea what HeadOn is for or why they are advertising it but it was enough to make sure we stopped the Tivo to watch it. Then we watched it again and again to make sure that we were laughing for good reason ;)

Podbusters (0)

Anonymous Coward | more than 7 years ago | (#16116360)

This is another reason some networks are doing "podbusters", quick little 5 second (or so) ads right before the program starts... users with DVRs skip normal length ads but will have a higher likelihood of accidentally seeing a podbuster.

Wouldn't more interesting adds be the answer? (5, Insightful)

AndyG314 (760442) | more than 7 years ago | (#16116361)

If I see a good, or interesting looking add I will stop to watch it. A great example of this is the add with Abe Lincon and a monkey playing jump rope. You can't just wizz by Abe Lincon and a monkey playing jump rope, you have to see what it's all about. Turnes out the add was for sleeping pills.

Re:Wouldn't more interesting adds be the answer? (2, Funny)

Kesch (943326) | more than 7 years ago | (#16116474)

You can't just wizz by Abe Lincon and a monkey playing jump rope, you have to see what it's all about.


This would make a good .sig

Re:Wouldn't more interesting adds be the answer? (0)

Anonymous Coward | more than 7 years ago | (#16116626)

You can't just wizz by Abe Lincon and a monkey playing jump rope

16 and 43 playing jump rope? You'd probably get arrested for wizzing anywhere near that.

Re:Wouldn't more interesting adds be the answer? (1)

waif69 (322360) | more than 7 years ago | (#16116699)

I do the same thing, although it is usually for a new car. I have watched a few of the Mazda and Hyundai commercials while skipping everything else as they were the ones that looked interesting. The marketing companies need to recognize that they have 30-60 very precious seconds and they need to have something interesting in the frame of each and everyone of them.

What I am surprised to not see is the advertisers advertise more during the show with more blatent product placement and the ending of the 8-11 minutes of commercials every 30 minutes. If the shows were written to take a little longer and have some well placed products, the viewers wouldn't be able skip through it. Then again, would that be considered subliminal? IANAL so I ask: Isn't subliminal advertising illegal?

I applaude this! (0)

Anonymous Coward | more than 7 years ago | (#16116363)

Every f***up like DRM, the bastardization of Star Trek TOS, or this will result in more diversity and faster P2P downloads.

Thank you, really... seriously... :-)

Same old, Same old (4, Insightful)

suprcvic (684521) | more than 7 years ago | (#16116365)

Isn't this how it always is though? When Cable TV first arrived it was touted as having no commercials and then they came. We used to have the luxury of not watching commercials at the movie theatre because we paid to be there, now we have to watch the same trailer for the same bad tv show over and over again while we wait for the movie to start. The "no commercials" idea is IMHO a bait and switch maneuver that for some reason always works on consumers. The ridiculous number of commercials is the main reason I don't watch tv anymore. There are some shows I might like to see, but I'm not willing to sit through all the commercials to see them. Of course, it doesn't help that most of the shows are bad shows with excessively overpaid actors which brings us back to the insane amount of commercials, they have to pay for the talent, or lack thereof.

Re:Same old, Same old (1)

mikael (484) | more than 7 years ago | (#16116528)

Over here in the UK, the Sunday newspapers regularly (if not every week) put in a free movie DVD with the papers (everything from Clockwise to Highlander, and first episodes of series). Along with these, there will also be movie trailers (accessible through a menu).

It's interesting that a movie trailer with a newspaper is seen as a bonus, while having to sit through a movie trailer while waiting to
watch a movie is seen as an inconvenience.

Re:Same old, Same old (1)

Zephyros (966835) | more than 7 years ago | (#16116590)

While I can't speak for the GP, it's not the movie trailers that piss me off -- I expect to see those. In fact, since I'm there to watch a movie, the trailers might just show another one that is relevant to my interests. No, what piss me off are the product commercials that have shown up in the last few years. Maybe they haven't hit in the UK yet, but don't worry, they will...

Re:Same old, Same old (1)

TaliesinWI (454205) | more than 7 years ago | (#16116602)

Because the movie trailer doesn't play every time I start the crossword puzzle.

Re:Same old, Same old (1)

Zenaku (821866) | more than 7 years ago | (#16116571)

I still use my home-built PVR for recording a few shows off of tv, and I always skip the commercials as best I am able. But if you really want to get rid of them, the route to go with is Netflix (or blockbuster, or any of the other clones). Most of the "TV" I now watch comes on DVD. With all the commercials totally stripped out, I can watch TWO "hour-long" episodes in 75 minutes, always see the episodes in order, and never have to wait for the second part of a cliff-hanger.

It's gotten to the point where when I hear about a series that sounds interesting, I avoid it so I can save it until the series is done. :)

Re:Same old, Same old (2, Interesting)

michrech (468134) | more than 7 years ago | (#16116688)

Isn't this how it always is though? When Cable TV first arrived it was touted as having no commercials and then they came. We used to have the luxury of not watching commercials at the movie theatre because we paid to be there, now we have to watch the same trailer for the same bad tv show over and over again while we wait for the movie to start. The "no commercials" idea is IMHO a bait and switch maneuver that for some reason always works on consumers. The ridiculous number of commercials is the main reason I don't watch tv anymore. There are some shows I might like to see, but I'm not willing to sit through all the commercials to see them. Of course, it doesn't help that most of the shows are bad shows with excessively overpaid actors which brings us back to the insane amount of commercials, they have to pay for the talent, or lack thereof.

While I'm not old enough to remember not having commercials on Cable TV, I did have a comment about movie theaters.

The local 8 room theater has a slide show that is sync'ed to an audio track. This plays BEFORE the movie start time. You can avoid it outright, IF you are willing to get into the room as the movie starts. You still have the few movie trailers, but I like to see them because I often see them before they hit TV. When I went on vacation to SoCal to see my father, I went into an AMC and a Cinemark -- BOTH played really annoying full motion TV commercials (LONGER versions) *at* the movie start time. Both my father and I were debating leaving because of it.

Back to the local theater (to me). I happen to know the guy that runs it (did some PC work for him when I worked for a local PC repair shop). I told him that I would no longer visit his business if he *ever* did that. He agreed that it is annoying and then went into a talk about how expensive it is to run a theater. After he finished, I told him it was not the fault of the studios, but the theater owners -- the theater owners are the ones that are allowing the studios to walk all over them. They need to band together and negotiate with the studios for better pricing or refuse to show the movies. He told me it'd never work, and started in on his thoughts as to why. I interrupted him mid-thought and told him, "If a good majority of the theaters -- chains and individually owned - just stopped showing movies, it will hit the studios bottom lines. If the theater owners provided very simple, clear, and easy to understand information on their closed and locked doors, with phone numbers to the studios, people WILL complain, and things WILL change."

Will that be easy? No. I think it will need to happen, though. It's expensive enough on theater owners (especially independants) to equip their theaters, they don't need high movie prices to finish them off.

To bring me back to topic -- My brand new DVR625 (I think that's the model -- it's the newer SD dual tuner Dish Network has) has a 30-ish second skip. The day it no longer operates as expected is the day it gets boxed back up and sent to Dish. I've been a customer of theirs for 6 or so years and won't put up with that. Unlike many TV addicted homes, I will have no problems getting rid of it and buying any shows I currently watch on DVD or getting the rest from 'the tubes'.

Now this is just dumb (1)

Bullfish (858648) | more than 7 years ago | (#16116369)

Are the guys who think of these things that lame that this is the best they can do? Oooo, we'll force viewers to see the message. Bah, I'll just keep myself full of beer so that I don't understand the visual even if I see it. Let them suck on that!

Re:Now this is just dumb (4, Funny)

kfg (145172) | more than 7 years ago | (#16116515)

Bah, I'll just keep myself full of beer so that I don't understand the visual even if I see it.

Budweiser
Budweiser
Budweiser
Budweiser
.
.
.
Budweiser

KFG, Brought to you by -- Budweiser

Eh, no change for me. (1)

jkf (85908) | more than 7 years ago | (#16116370)

As a ReplayTV owner, I typically do 2-3 minute jumps over commercial blocks. The only commercials I see are the first couple of seconds of the first commercial and the last second or two of the last commercial. Everything else in between gets skipped over instantly. All this is going to do is annoy the hell out of people who watch tv in real-time.

Good. (2, Insightful)

JustNiz (692889) | more than 7 years ago | (#16116374)

It sounds like the perfect signal for PVR software to watch for in order to skip commercials automatically.

The Spinal Tap Solution.... (5, Funny)

lexsco (594799) | more than 7 years ago | (#16116391)

.....PVR's that skip 31 Seconds.

Re:The Spinal Tap Solution.... (-1)

Anonymous Coward | more than 7 years ago | (#16116416)

How can this not be 5+ Funny. It goes to 31!

Re:The Spinal Tap Solution.... (2, Funny)

Kesch (943326) | more than 7 years ago | (#16116639)

Pfft. The +Funny in GP podt goes all the way to +6.

Insanity (2, Insightful)

TheWoozle (984500) | more than 7 years ago | (#16116392)

One definition of insanity is repeating the same behavior expecting a different outcome. It looks like advertising companies are functionally insane. Advertising on television is dead; people have moved on. (Hell, I don't even watch or pay for TV anymore).

Time to find a new way to get paid to annoy millions of people.

Re:Insanity (1)

Grishnakh (216268) | more than 7 years ago | (#16116750)

Advertising on television is dead; people have moved on. (Hell, I don't even watch or pay for TV anymore).

I do, in a way: my wife and I now wait for shows (like Lost) to come out on DVD, and then we put them in our Netflix queue. It costs money in a way, with the Netflix monthly fee, but the time spent watching Lost would have been spent watching some other movie instead, and with shows on DVDs, there's no commercials to worry about.

Their approach doesn't work against Mythtv! (5, Informative)

russ1337 (938915) | more than 7 years ago | (#16116397)

They are extending the same exact image across the entire 30 second commercial so that TIVO Viewers will be forced to view at least one frame.
Fortunately, this does not work against Mythtv - you can skip the entire ad's with one press: -All you see is the start of the show after the ads! The ad detection algorithm just got an overhaul with Googles-Summer-of-Code (they wrote another version), but i've always found the current one pretty good.

(I know your all gearing up to whine about how hard mythtv is to install,... then you probably havent tried Knoppmyth [mysettopbox.tv] , or the Hyams Fantastic How-to [webhop.net] )

Re:Their approach doesn't work against Mythtv! (1)

BobSutan (467781) | more than 7 years ago | (#16116794)

Thank you! Thank you! Thank you!

Those are exactly what I've been waiting for to build a myth tv of my own.

Oxymoron (0)

Anonymous Coward | more than 7 years ago | (#16116405)

Wouldn't it be better to add value to the viewing experience instead?
 
Are we talking shows like Transformers, He-Man, and G.I. Joe? It doesn't seem really possible to add value to the viewing experience by promoting products... take CSI for example. Hearing a ring tone with a pop-song-du-jour and then having one person asking about the tone, and the owner of the phone saying "Yeah, that's band_name, I like them." seems pretty pointless and annoying. It has nothing to do with the plot, it's a song I heard on the radio 1000 times already anyway, how is it going to sell me that song/album? It's just going to detract from the thing I am trying to do at the moment: Watch a show.

Re:Oxymoron (1)

jizziknight (976750) | more than 7 years ago | (#16116521)

*WHOOOSH*

I think they meant to add value to the viewing experience of watching the ad, not the show (via whatever retarded product placement). I don't mind watching commercials as long as they're interesting or funny. I do mind watching commercials that are of the form "buy brand [X] because it does [Y] [W]% better than brand [Z]". Make commercials more interesting and less mind numbing, and I bet a good portion of the general viewing public would watch them. Hell, a lot of people watch the Super Bowl just to see the crazy ads that get shown.

Honestly (3, Insightful)

Kesch (943326) | more than 7 years ago | (#16116430)

This is just stupid. I consider it a brute force attack at DVR owners, however, I still might miss this commercial thanks to the hidden 30 sec skip feature of the TiVo. (While watching a show: SELECT PLAY SELECT 3 0 SELECT. Your skip 30 min button will now do 30s instead. Repeat whenever an update resets functionality.) While these adds might be reach more DVR owners, they are going to need the most entertaining audio script in the world or they are going to be COMPLETELY boring for average TV viewers.

There is a far more preferable category of commercials targetted at DVR owners: The ones that make you want to stop for them. Some commercials you merely stop for because they either interest you(car commercials when you are car shopping) are are simply well scripted and entertaining(Some of the recent Mac commercials). Then there was also a novel series of commercials that GE was running which had a series of text heavy images that were shown for only a few frames each near the end of the commercial. The point was to create a humorous Easter Egg for DVR owners who would be inclined to pause and advance frame by frame.

Doh! (3, Funny)

Anonymous Coward | more than 7 years ago | (#16116447)

Just make ads twelve times slower so they are shown with normal speed when fast-forwarding. (-:

Re:Doh! (2, Interesting)

Odiumjunkie (926074) | more than 7 years ago | (#16116505)

What would be better is carefully crafted ads that will have significance at 12x - perhaps even reveal hidden easter eggs only visible by watching them fast, by working out which frames will actually be viewable when watched at that speed. Messages and animations could be inserted that would be un-noticeable at a normal speed, assuming that 12x will skip frames predictably. A variety of steganography, almost. It would encourage DVR users to view them, especially if the easter eggs were clever or funny, revealed a hidden context around the normal ad.

Re:Doh! (1)

David Nabbit (924807) | more than 7 years ago | (#16116771)

And then if you play them backwards, they'll tell you to worship the devil.

Dish PVRs skip the 30 seconds (1)

Gregg M (2076) | more than 7 years ago | (#16116450)

Dish Network PVRs skip the 30 seconds. I think they skip 30 foward or they skip 10 seconds back if you miss something. It's a great feature.

it's all downhill from here (0)

Anonymous Coward | more than 7 years ago | (#16116455)

12x speed PVRs will just lead to 360 second slow-mo commercials.

12x? That's nothing! (1)

DittoBox (978894) | more than 7 years ago | (#16116463)

FTFA:
when viewed even at the 12-times speeds enabled by Sky+ and other digital recorders

Hahaha, that's nothing! My MythTV does 120-times!

Re:12x? That's nothing! (1)

hansamurai (907719) | more than 7 years ago | (#16116677)

Well my DVR does 1800x!

I just press one button and I skip the whole 30 minute program!

Do it the "stargate" way (2, Insightful)

captainstupid (247628) | more than 7 years ago | (#16116468)

Stargate sg-1 recently featured an online companion to the current episode that was only visible while the show was actually being aired. This seems like a very simple and effective way to encourage people to watch the show as it airs and not to TiVo it for later viewing.

Re:Do it the "stargate" way (0)

Anonymous Coward | more than 7 years ago | (#16116516)

Coming soon: WEBiSITEo - the ultimate website recording solution!

Re:Do it the "stargate" way (1)

Guppy06 (410832) | more than 7 years ago | (#16116620)

"WEBiSITEo"

My God, what is that, Engrish?

Re:Do it the "stargate" way (1)

Phillup (317168) | more than 7 years ago | (#16116575)

Having never felt the need to go online to see what the fuss was about... I have absolutely no idea what I'm missing.

And, I could not care less.

Until that content can show up on my TV, easily... I'll simply ignore it's existence. (and when it does show up it better be more than 75 percent of the screen!)

I watched exactly one of Sci-Fi's "webisodes" (for Eureka) and decided it was not worth the bullshit of firing up a computer that had flash on it and actually having to sit there while their server strained to deliver "content" at a consumable rate.

If I had been able to actually download the data to watch without all the stuttering... and if I could have seen it on my every day workhorse (linux)... and if it wasn't the size of a postage stamp... maybe I'd reconsider)

So... your idea of "effective"... um... not so effective.

Oh yeah, I'm not going thru all that crap for 90 seconds of entertainment either. It is all I can do to be bothered with the amount of time it takes to tell netflix to send me something... and that is for 90 minutes of entertainment.

I'd rather just read.

Re:Do it the "stargate" way (1)

MindStalker (22827) | more than 7 years ago | (#16116576)

Except many people don't have their computer within TV viewing range. I know mine is around the corner from the TV. So had I been watching this, I would have just listend to the TV show while playing around with the internet site. And maybe rewatching it on the TiVo later.

That's the easy way out (2, Insightful)

Minwee (522556) | more than 7 years ago | (#16116495)

If you really want people to watch your advertisements, make them _want_ to watch. Make them interesting. People will go out of their way to watch them at least once, and share copies with all of their friends.

Of course, the down side to this is that you may have to actually pay someone to do the job.

Re:That's the easy way out (1)

UNTJake (1002614) | more than 7 years ago | (#16116785)

Some companies have tried this. I've caught myself frame by framing those DVR targeted Sprite ads for instance. Of course they havn't convinced me to buy Sprite, but at least it's a step in the right direction.

slow down the fps! (1)

Sebastopol (189276) | more than 7 years ago | (#16116509)


Why not just film the ads at 1/3rd the real-time, so when you fast foward 3x, they will appear to go at normal speed?

Re:slow down the fps! (0)

Anonymous Coward | more than 7 years ago | (#16116599)

Good idea. The problem is that there's no audio, and that most people are fast forwarding at 15-60 times normal speed.

Plus it would be odd to sit through that commercial at normal speed.

VCR anyone? (1)

CaptainNerdCave (982411) | more than 7 years ago | (#16116535)

if i recall correctly, this was one of the problems that was babbled about as vcr's started getting popular.

"how do we keep people from skipping our commercials?" possible answers: ask geico? ask snuggle? the answer (as always) is ingenuity in the commercial and attempting to create some sort of rapport with the viewing public. mr whipple anyone?

personally, i am not so averse to commercials because i only watch digital stations (science channel, mostly) and most commercials there let me know about something i might really be interested in (ie some show that i will want to see)

Re:VCR anyone? (1)

bilbravo (763359) | more than 7 years ago | (#16116662)

Agreed, but local commercials breaks can still be annoying. "Come on down to Bobby Joe's used cars, where if we can get you into a car blah blah blah".

And, local breaks tend to be 10x louder :-)

30 seconds? Aw, Mom. (1)

boyfaceddog (788041) | more than 7 years ago | (#16116585)

When I see one of these commercials it will make me sit up and take notice.

I will notice two things and REMEMBER those two things:

1) Which channel the commercial is on
2) Which program the commercial is on

I will not watch that program again, and if I see that commercial on other programs on that channel, I will avoid the channel.

This is not a threat, this is how I react to things I don't like.

I don't like math. I have unconciously structured my life so that I don't need to use math. I didn't do it on purpose, I just did what made me less miserable.

I hope these guys did their homework in psych tests and double-blind studies, or there will be a new crop of baristas at Starbucks who used to work in advertising.

Prime Time vs. Re-runs (1)

mmdog (34909) | more than 7 years ago | (#16116601)

Oddly enough, it's the prime-time shows that I watch that suffer most. I work from home so I usually eat lunch in front of the tube but I don't record that stuff, I just watch it while I'm eating. The same thing happens in the morning while my wife and kids are getting ready to leave for the day; it's The Weather Channel and news real time. Once again, when I'm up playing WoW half the night it's Adult Swim or some syndicated re-runs and I don't even have the remote nearby.

Now when you start talking about the shows I like to watch, it's a whole different story. I record the shows I actually like to watch like 24, Survivorman, Battlestar Galactica, The 4400, etc...well those are the ones I record and consequently skip the advertising.

Like so many other industries, I think technology has made the traditional broadcast advertising business model obsolete. Fortunately they haven't followed the RIAA's lead and started trying to sue us all into watching the commercials.

Re:Prime Time vs. Re-runs (1)

Zephyros (966835) | more than 7 years ago | (#16116648)

Fortunately they haven't followed the RIAA's lead and started trying to sue us all into watching the commercials.

...yet.

Good thing... (3, Interesting)

Phillup (317168) | more than 7 years ago | (#16116667)

that I watch my shows months after they are recorded.

I mean, I'd really hate to be suckered in by an advertisement that was actually relevant!

But, by watching everything months later I can be sure that any shows being advertised will have been shown long ago... and, like every other frikken commercial... of absolutely no use to me.

So, until I'm:

1) geriatric
2) female
3) senile
4) stupid
5) impotent
6) over weight
7) bored
8) unable to solve my own problems
9) unable to read

etc...

I think I'll just keep skipping commercials. Because, at best... they are a complete waste of my time.

It's a great idea. (1)

cjkeeme (980951) | more than 7 years ago | (#16116675)

I think that's a great idea, but the advertising company that can figure out a more creative way of implementing this will be the most successful. For instance, let's say the commercial has 10 images over a 30 second period. If you want to see that commercial you have to use the fast forward x 4. It's interactive and I'm willing to bet people will watch it simply to do it (many will likely watch the commercial 3-4 times simply to make sure they watched it correctly). As much as many of us despise ads - they are not going anywhere. I mean seriously how many times have I seen this "Dice" ad at the top of /.

The little engine that could (1)

chicago_scott (458445) | more than 7 years ago | (#16116684)

And the broadcasters didn't think they would be able to come up with a way to get their advertisements to DVR viewers. They should have more faith in themselves next time instead of trying to outlaw every new technology that puts a dent in their current business model.

We're proud of you guys!

First line in TFA says it all (2, Insightful)

just_another_sean (919159) | more than 7 years ago | (#16116722)

"designed to combat viewers using digital recorders to avoid commercials."

It's on biatch!

Apply directly to screen... (1)

ancient_kings (1000970) | more than 7 years ago | (#16116725)

Apply directly to screen... Apply directly to screen... Apply directly to screen...

so.. (1)

veeoh (444683) | more than 7 years ago | (#16116735)

close your eyes for thirty seconds - give your eyes a rest :)

Beats eye strain hands down.

Make the adverts suck less. (1)

CormacJ (64984) | more than 7 years ago | (#16116746)

Dear Advertisers,
Make your adverts suck less, and I'll actually stop my tivo to watch them.

I don't need Billy Mays yelling at me. I don't need to see the same annoying people trying to sell me medication for stuff I don't have. I don't need to have an annoying jingle stuck in my head.

Good adverts that are either a) funny, or b) just well done get watched; an example of both is the Napa commercials with the American Chopper guys in it.

Thanks.

Thank You Very Much! (1)

uab21 (951482) | more than 7 years ago | (#16116752)

Now I can see which companies are so desperate to annoy me that I can specifically not buy their products. Otherwise they all disappear into the mish-mash at 15X

If I am looking for advice on stuff to buy, I'll ask you. Get out of my face.

Nice (1)

bmajik (96670) | more than 7 years ago | (#16116769)

For a group of people so intent on having their message heard, they are awfully resistant to hearing the message that the TV viewing public is sending back.

You know. The message that says "get fucked, TV advertisers. Your commercials suck, piss us off, and we're never buying your shit products. The more you make bad commercials and show them every 7 minutes, the more we hate you, and will do anything to avoid you and your products"

I cancelled TV service completely. It has had a generally positive effect on my life. Borrowing DVDs from the library and bittorrent have filled in any gaps in our household.

1 second theatre (1)

kafka47 (801886) | more than 7 years ago | (#16116770)

Wow, what a stupid thing for advertisers to do.

If you want to target the DVR audience, do what the "Daily Show" did - Rob Cordry had a hilarious skit that included a list of all the people he hates. The list zoomed by so fast that only DVR-capable viewers could watch it. The list of people he hates included an email address: listpausers@yahoo.com - so we emailed it, and got this [flickr.com] in reply.

Totally awesome.

In May of this year, GE's "ecomagination" campaign had a very clever TV ad [purepvr.com] that included a spoof of the commercial itself. The neat thing was that this segment, embedded into the ad itself, was compressed into 1 second of footage that could only be watched by stepping through it frame-by-frame via a DVR.

The "mini-ad" began with a red stage curtain drawn back to reveal the title, "1 Second Theatre", and then featured a little slideshow featuring short (and very funny) biographies of all the animal characters from the "main ad".

Apparently, the show "Lost" has done similar things to augment the show in some ways, but I haven't confirmed this.

These examples are hilarious, innovative, and totally directed to DVR users. It made us pause and watch the content, even when we were used to zooming past the usual mindless, mass-targeted crap that television ads favoured back in the 20th century.

The whole "stretching into a 30 second slide" is totally regressive and proves the advertiser is totally clued out of this fangle "new media" thang. Oh, and will piss off more modern television viewers, not because it's a pain to hit the 30-second advance, but because it's an obvious and badly implemented ploy to get me to see more mindless, mass-targeted crap.

/K

Cost (3, Insightful)

lymond01 (314120) | more than 7 years ago | (#16116773)

I pay an extra $10 a month to rent the DVR from Comcast. What do I have to do to not watch commercials? How much will it cost? Do I have to buy a 12-pack of Pepsi, 2 pairs of Levis, a Toyota Camry, and a pack of Charmin Toilet Tissue every month before the advertisers will leave me alone?

I'm paying money to not watch commercials. I'm not downloading pirated films or rogue recordings. What the hell is the deal?
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