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Sony's Karakker On Turning Around PS3 Buzz

Hemos posted more than 7 years ago | from the manhandling-the-PR dept.

209

simoniker writes "Sony's new PR boss Dave Karakker has been talking about his challenges handling publicity for the PlayStation 3, explaining how Sony will be switching things up: 'We were allowing media to drive the message for us, and interpret it for us. So allowing someone like Peter Moore, who's a good friend of mine, to stand up there and say negative things about Sony, there wasn't anybody refuting that. People just took that for face value. Now we're very aggressively defending our turf.' He also defend the lack of universal achievements on PS3: 'Frankly, how I view it is I don't care if you're great at Madden if I'm playing you in Resistance. Because that doesn't tell me you're that much better in Resistance. An overall score doesn't really tell me much, it tells me you've spent a lot of time online, it tells me you spend a lot of time playing games, but it doesn't tell me how good you are at a particular game.'" Should be noted that Simoniker is a former Slashdot editor -- also, the AP write-up about reactions to the PS3 is quite positive.

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Sounds like a scape goat! (1)

LiquidCoooled (634315) | more than 7 years ago | (#16736295)

He has coasted around ruining companies and now sony think he is perfect to head up the PS3.

In his own words:

I don't know if I'm the smartest guy in the world, for jumping in two months before launch, or the dumbest guy in the world.

Re:Sounds like a scape goat! (1)

Zarniwoop_Editor (791568) | more than 7 years ago | (#16736355)

I don't know if I'm the smartest guy in the world, for jumping in two months before launch, or the dumbest guy in the world.

I guess only time will tell how wise this decision was.

Re:Sounds like a scape goat! (1)

dch24 (904899) | more than 7 years ago | (#16737389)

Still, it reminds me of Marketing and PR departments that I resent.

When the Marketing/PR department starts making the crucial decisions, the consumer generally loses. (Examples include Intel's Gigahertz campaign, Microsoft for the last twenty years, Bush Jr., Sony's rootkit, DRM in general, etc.)

Saddam Hussein : Scapegoat +1, Helpful (-1, Offtopic)

Anonymous Coward | more than 7 years ago | (#16736847)

Detain the world's most dangerous person [whitehouse.org] .

Call 1-800-ALQ-AEDA [huffingtonpost.com] and demand the arrest, trial, conviction; and sentencing of
The White House.

Thanks for you help,
Kilgore Trout

Re:Saddam Hussein : Scapegoat +1, Helpful (1)

Afrosheen (42464) | more than 7 years ago | (#16737577)

Thanks Trout, I needed a complete and total diversion from anything relevant, and you heeded the call.

Media and media (1)

kahei (466208) | more than 7 years ago | (#16736345)


When he said "We were allowing media to drive the message..." I thought:

You're right! You actually realized -- you realized that trying to constantly synergize with the media and IP divisions of sony is what's paralyzed the game division! Someone at Sony actually finally understands that you can't spend all your time interacting with other divisions of your company -- you have to interact with what customers want as well!

Then it became clear that he meant 'media' in the 'news media' sense. So I gave up on Sony again.

PHB DETECTED (0)

Anonymous Coward | more than 7 years ago | (#16737043)

You used the word "SYNERGISE" in your post, it is slashbots highly trained opinion that you are a PHB.

Please dont visit again.

Slashbot.

Simoniker is a former Slashdot editor (0, Offtopic)

xxxJonBoyxxx (565205) | more than 7 years ago | (#16736349)

Should be noted that Simoniker is a former Slashdot editor
He should be a natural fit with a solid history of "dups" behind him; half a PR flak's job is sending out the same information over and over again.

Re:Simoniker is a former Slashdot editor (0)

Anonymous Coward | more than 7 years ago | (#16737815)

Simoniker is the submitter, not the PR guy. Sony may be desperate but there's no way they're going to hire a Slashdot editor to a serious position.

I've been positive about it for a while (3, Insightful)

91degrees (207121) | more than 7 years ago | (#16736351)

While it is expensive, and although Sony have been pretty evil in the past, the fact remains that the PS3 is a very powerful system, with a decent level of brand recognition.

HD support may not be a requirement for many people, but those with HDTV will want some hardware to complement it. Blu-ray might have been a result of pressure from Sony's top level, but the extra capacity is not to be sneezed at.

Early adopters have a lot of money. They can afford the thing. And how often has the most powerful console been a total market failure?

Re:I've been positive about it for a while (0)

Anonymous Coward | more than 7 years ago | (#16736387)

/sneeze

Re:I've been positive about it for a while (1)

(A)*(B)!0_- (888552) | more than 7 years ago | (#16736587)

"And how often has the most powerful console been a total market failure?"
There's such a limited history of console releases and so many other factors in the success or failure of a console that that "factoid" is practically meaningless.

How often has a console meant for the home market with a MSRP greater than $500 been anything other than an amazing failure?

Re:I've been positive about it for a while (1)

AndyboyH (837116) | more than 7 years ago | (#16736727)

I don't think there is that limited a history, stare at history, and you'll see a very clear picture:

MegaDrive (Genesis): Successful but still a flop, lost to inferior SNES
Dreamcast: Reasonably successful but still a flop, lost to inferior PS1
N64: Reasonably successful but still a flop, lost to inferior PS1
Xbox: Reasonably successful but still a flop, lost to inferior PS2
Gamecube: Reasonably successful but still a flop, lost to inferior PS2
N-Gage: Reasonably successful but still a flop, lost to inferior GBA
PSP: Reasonably successful but still a flop, lost to inferior DS (although one might argue it's not dead yet, the stats seem to suggest they've got a long way to go to win)
Gizmondo: Unsuccessful flop, lost to inferior DS

Nevermind the Atari Jaguar or NeoGeos...

On my own biased side, I'm looking forward to Sony having a real chance of losing. I'm sick of their gaming stranglehold, and will enjoy seeing a good Wii60 combo reign over this generation - 360 with the advanced tech games, Wii with the innovation.

Plus I feel they deserve it for their bully-boy tactics and suicidal urges to use their own formats (not just recently but also in the past)

Re:I've been positive about it for a while (1)

drinkypoo (153816) | more than 7 years ago | (#16736911)

Genesis is valid. DC was killed by underhanded, fraudulent marketing techniques that should have gotten Sony Punished with a capital P. N64 was superior in some ways but majorly inferior (media capacity) in others. Xbox is a valid point but I think people avoided it mostly because it came from Microsoft - in the post-Halo world they don't have to worry about this any more. 'Cube is superior except that it doesn't play DVDs (except for some Japan-only versions) so you can't make a direct comparison there. N-Gage was HORRIBLE to hold - it was seriously inferior. The controls were garbage. PSP has more power, but crap battery life and poorer build quality than the DS, so that's not really a superior/inferior thing either. And no one ever heard of Gizmondo. I mean I've heard of it but I don't even know anything about it except that it has a stupid name.

Jaguar and Neo Geo were both horrendously expensive, as was Turbo Grafx 16 (which I See you didn't even mention, you poser) which is what killed them. Ditto for the Saturn, which you also didn't mention. You're a double poser.

The amount of horsepower in the console is irrelevant. It's all about market position, marketing, and brand recognition. Microsoft's new console is selling well because they're out early (position) and because they are marketing it by associating it with Halo (position, marketing, brand recognition) and since they've already had a console out (recognition) people don't automatically think it will be crap just because it says Microsoft on it.

Re:I've been positive about it for a while (1)

bahwi (43111) | more than 7 years ago | (#16737129)

Gizmondo doesn't count, it was doomed to failure [gamerevolution.com] from the get go. I mean, come on, paying to develop a typing tutor for a handheld that lacks a keyboard?

Re:I've been positive about it for a while (1)

twistedsymphony (956982) | more than 7 years ago | (#16737303)

Dreamcast: Reasonably successful but still a flop, lost to inferior PS1
ARGH... I can't believe you made that comparison.
Dreamcast:PS2::Saturn:PS1

The Dreamcast was Sega's competitor to the PS2, Xbox and Gamecube... The Saturn was the competitor to the PS1 and N64. Just because the Dreamcast launched early and died early doesn't mean it was part of the preceding generation. sorry it's just a pet-peeve of mine.

Re:I've been positive about it for a while (2, Insightful)

nuzak (959558) | more than 7 years ago | (#16737695)

> Dreamcast: Reasonably successful but still a flop, lost to inferior PS1

Arguably it lost out to the then-unreleased PS2. Mostly it lost due to Sega's vast ineptitude.

> N64: Reasonably successful but still a flop, lost to inferior PS1

The N64 was an unqualified runaway success. If you consider "losing" to mean not getting 100% market share, I suppose you could call it a loss.

> Xbox: Reasonably successful but still a flop, lost to inferior PS2

How is something "reasonably successful but still a flop" anyhow?

> N-Gage: Reasonably successful but still a flop,

It's becoming apparent you're copying and pasting. Nokia itself considers the N-Gage to have been an unmitigated bomb.

> PSP: Reasonably successful but still a flop, lost to inferior DS

UMD is certainly a flop (and the PS3 conspicuously lacks the UMD slot). The DS is a rather different device.

I actually rather like the PS2, and I think Sony did better for the console gaming industry than Nintendo in the N64 days, but just as Nintendo got taken down a peg, Sony needs to be taken down a couple. I think it'll be good for them.

Re:I've been positive about it for a while (0)

Anonymous Coward | more than 7 years ago | (#16737717)

Can you define "Successful" and "Flop"? I can't really see how they can be applied to the same product.

Re:I've been positive about it for a while (2, Insightful)

HappySqurriel (1010623) | more than 7 years ago | (#16736635)

How often has the most powerful console been a total market failure?

Define "Total Market Failure"?

The XBox is certainly a contender after having lost $4 Billion to only sell 20 Million systems (or $200 per system sold); several of the Neo-Geo / Turbo Graphics 16 / 3DO / Jaguar / etc. systems were the most powerful systems of their time and still failed to be successful platforms; and the most obvious choice was the N64, which was much more powerful than the Saturn/Playstation yet sold half as many systems as the SNES did.

HD support may not be a requirement for many people, but those with HDTV will want some hardware to complement it.

This may be true, but how much of an impact on sales it will have is questionable. Currently only about 15% of households have HDTVs, and HDTVs currently make up 50% of new TVs sold; a good guestimate for market penetration would be 25% sometime in 2008, 50% around 2010 and 100% around 2020 (the bottom half of the market will likely stick with whatever TV they have until it breaks). Now, when you start talking about 1080p TVs they have a much smaller market share and will (likely) take 5 years to get the market penetration that 1080i/720p TVs currently have. The "Advantage" of 1080p HDTV will likely only be felt in 2010-2012 (after the XBox 720 has been released).

While it is expensive, and although Sony have been pretty evil in the past, the fact remains that the PS3 is a very powerful system, with a decent level of brand recognition.

Brand recognition is a strong thing, but it can erode quickly and it can not float the wrong product that is released at the wrong time.

Now, I'm not going to make any Doom and Gloom predictions for the PS3 but everyone has to admit that because of the higher price point and low supply the PS3 is (likely) going to sell poorly in 2006 and through the first half of 2007; this (in theory) could discourage developers from producing exclusive games and prevent the stranglehold that the PS2 had on third parties (which would further reduce sales of the PS3). In other words it is likely that the PS3 will sell worse than either the PS2 or Playstation, and the Wii and XBox 360 will gain in marketshare; how dramatic these changes are is still open to debate.

The final question is how well can someone who only has been in charge of PR for the company for 2 months manage the growing problems; if he makes a couple of foolish mistakes it could cost the PS3 even further market share and possibly destroy the brand.

Selling poorly (1)

SuperKendall (25149) | more than 7 years ago | (#16737005)

everyone has to admit that because of the higher price point and low supply the PS3 is (likely) going to sell poorly in 2006 and through the first half of 2007;

By definition you cannot sell poorly if you are selling every unit you make.

Now poor profits, that is another matter - lowered production rates will hurt them in terms of profitability until they can catch up with demand. But no-one I think expects that units will be languishing on the stores this Christmas.

Re:Selling poorly (0)

Anonymous Coward | more than 7 years ago | (#16737145)

what definition is that?

if you only are able to sell 2 units b/c that's all you make, I'd call that selling poorly as well.

Re:Selling poorly (0)

Anonymous Coward | more than 7 years ago | (#16737307)

Well anyone foolish enough to have written a launch title for the PS3 might disagree. Sony will release it in Japan with 80,000 units which is a few days sales of the Nintendo DS for example. Even if every japanese owner buys two copies of each game that would still not be enough for a AAA game to make a profit.

Re:I've been positive about it for a while (1)

91degrees (207121) | more than 7 years ago | (#16737269)

Define "Total Market Failure"?

Well, anything that completely failed to achieve any of its potential. The XBox was never going to be profitable. It existed to promote Microsoft as a player in the console market. The Jaguar did well at the start, but lost popularity when the playstation was around the corner. The N64 was by no means a failure. It was a profitable console for Nintendo. The neo-geo did okay even though it never hit the top spot. The 3D0 was a bit of a failure.

Currently only about 15% of households have HDTVs, and HDTVs currently make up 50% of new TVs sold;

I have no reason to doubt your figures, but how many of the 50% who decided not to go HD are likely to buy a high end console? In the foirst 6 months, I'd bet 90% of sales will be to those 15% with HDTV. The PS3 is being sold to a technology loving demographic.

Now, I'll agree that it would probably have made more sense to wait for the next generation to add HD support, but I think it will help both initial sales and longevity. The extra cost could hurt them in the mid term. Perhaps they expect the hardware costs to have fallen sufficiently after 2 years that this will not affect the unit cost too much.

In other words it is likely that the PS3 will sell worse than either the PS2 or Playstation, and the Wii and XBox 360 will gain in marketshare; how dramatic these changes are is still open to debate.

This is a possibility. It would not neccesarily be a disaster if the PS3 didn't make a profit though. As long as it does well enough for Sony to learn its lessons, and have a springboard for the PS4, they'll have been justified in their decisions.

Re:I've been positive about it for a while (1)

Hitto (913085) | more than 7 years ago | (#16736637)

The 5200? The Neo-geo? The saturn? Dreamcast, maybe?
Remember, all of those were "the most powerful" for maybe a whole three months, sometimes.

As long as videogames were in the "I'll buy one for my kid at christmas" range, those never failed.

Also, the early adopters are those that have been BOMBARDED with the most negative news about Sony, most of which cannot really be excused as a mistake. Rootkit, killing lik-sang, not allowing your console to run used games (though I think that's still a rumor, but will it remain so?), the *embarrassing* "yay let's try to be internet-funny" ads, general ridicule ($599, Ridge Racer, Gran Turismo with paid downloadable content) and the like?

Even the astroturfers have stopped using "Zonked". They now lie in shame, in the darkest recesses of the net. Hoping this will all "wash over".

So no, most learned early adopters are kind of pissed and waiting for the Guillotine to... I mean, the *price* to drop.

Re:I've been positive about it for a while (2, Insightful)

Planesdragon (210349) | more than 7 years ago | (#16736731)

And how often has the most powerful console been a total market failure?

Almost always. (see: NeoGeo, 3D0, N64, Game Gear, etc., etc.)

Re:I've been positive about it for a while (1)

trdrstv (986999) | more than 7 years ago | (#16737405)

Don't forget Xbox. They sold 20 million units, but lost $4 billion to do it.

Re:I've been positive about it for a while (1)

LeBoomer (885560) | more than 7 years ago | (#16737115)

You've got a couple things backwards. First, early adoption is not always about having the money so much as having the stomach to part with the money. Having a lot of money does not make someone an early adopter. Second, there are examples all over of products that fail despite better specifications (power). Famous ones are things like Betamax and the 3DO.

Re:I've been positive about it for a while (1)

OSS_ilation (922367) | more than 7 years ago | (#16737357)

"Early adopters have a lot of money. They can afford the thing. And how often has the most powerful console been a total market failure?" Let me count the ways... 3DO, CD-i, Neo Geo....

Sony should burn. (0, Flamebait)

treffy (1000551) | more than 7 years ago | (#16736359)

One more failure, amongst many. Sony as a company should simply wiff out of existance. They do not have a single worthy product, nor service.

Re:Sony should burn. (1)

tomstdenis (446163) | more than 7 years ago | (#16736435)

Give it time... :-)

It would help if people stopped blindly buying their products... but again we can't count on people being remotely smart about things... ... still need a cookie....

Tom

Re:Sony should burn. (2, Interesting)

Reapman (740286) | more than 7 years ago | (#16736493)

Hmmm... outside of your world things might be different. The last Ryokan I stayed in Tokyo at, had no less then four Sony computers for guests to use. Including the very sweet L series Vaio, dont think it'll make it stateside tho, shame because that would work great for what my mom needs / wants (functional and good lookin) Plus last I counted they still make the PS2... a product that a few would consider "a worthy product" Plus even tho the software is no iTunes, I actually do enjoy my NWA-3000 Sony Walkman. Showed it to a friend of mine, and if he could buy one over here, he would. I don't run "only" sony... i don't own a Sony computer, I have a Kenwood surround sound setup etc etc... so I don't consider myself much of a fanboy. I'll probably buy a Wii first, then maybe a PS3 (360... if a game of interest for me comes out)

With that said... I do agree with the one point where comparing myself vs someone that is on 20x more then me doesnt' tell me much... other then he may not have as much of a life as I do. But then again I never really got "into" XBox Live either so I guess i'm not the target audience.

Ya Sony has done some dumb stupid things, but then again I don't think they're worthy of my hatred yet. I am curious why I haven't read on /. here about some PS3 articles i've read on other sites, talking about where they have seen a PS3 in action, seems to run cooler then a 360 etc etc. Still early maybe that article is below, since I know Slashdot doesn't just run negative Sony stories and all that.

Re:Sony should burn. (1)

treffy (1000551) | more than 7 years ago | (#16736671)

Have you seen recent attacks by Sony, namely kiksang articles? How about price tags attached to PS3? In our age, technology should be MORE affordable, and not something of an elite product that try to create. Refer to Grey Goose vodka marketing stories. How about their great rootkits? How about Sony BMGs RIA involvement? How about exploding batteries? Fixing markets around flash ram? There are many more examples, and even if they may act different in Japan, do not forget the culture differences, etc. However, their European involvement, or even North America politics...Its dirty. Microsoft looks like a saint compared to Sony.

Re:Sony should burn. (1)

Reapman (740286) | more than 7 years ago | (#16736889)

Hence i said they did some dumb stuff lately. With that said, nothing you listed are cause enough for me to "hate with a passion" any company. Now, if you mentioned something like oh I dont know, slave labor, eating babies, that sorta thing... then yes... Sony Should Burn. So far the only tech company in the news about sweat shops was Apple, and although that was questionable as to their direct involvement I dont see nearly as much hatred for directly causing harm to members of the human race vs "the important stuff like music DRM"

Re:Sony should burn. (1)

(A)*(B)!0_- (888552) | more than 7 years ago | (#16737679)

"With that said, nothing you listed are cause enough for me to "hate with a passion" any company. Now, if you mentioned something like oh I dont know, slave labor, eating babies, that sorta thing... then yes... Sony Should Burn."
Eating babies? Well, since you included that in the list it is obvious you're not taking this discussion seriously. On the other hand, I think that the way Sony has trampled consumer rights (as evidenced by both the rootkit fiasco and their attacks on lik-sang) gives me a justifiable reason never to give them another dollar. I guess they don't eat babies or whatever other silly, completely inappropriate example you want to give, but I still think their behavior has been completely unacceptable.

Re:Sony should burn. (1)

Reapman (740286) | more than 7 years ago | (#16737931)

You consider sweat shops a "silly, completely inappropriate example"? Thanks for taking one term you did'nt like and ignoring the rest of my response.

Sorry if saying eating babies you found offensive or whatever it was you found it, but I figured that was the terminology used on slashdot (Lord knows i've read enough about Sony eating babies to figure using it as an anti example would have worked.)

Re:Sony should burn. (1)

drinkypoo (153816) | more than 7 years ago | (#16736973)

Vaios are poop and people who buy them are fucking suckers. They're the same people that buy Apple because it looks nice but they get burned because they buy Sony instead. Sony's driver support is infamous across the industry for being poor and being dropped early - I personally surmise that it is because Japanese electronics have a much shorter life cycle in Japan and they're trying to apply that model to the world. Their hardware quality is poor - or did you miss the fact that they're the ones causing laptops to burst into flame? We got a Vaio with a Core Duo in here, and I got an HP. The Vaio developed a problem in the first couple of weeks... I know it's an anecdote, but it's a tasty one. Do yourself a favor and stay away from Sony computers. Also, Sony has never been able to and probably never will figure out how to make an optical drive that stands up to abuse. We're talking about game consoles. You can beat a gamecube all day and have it still work. Kick your PS1 gently once and it'll never track again. Fuck Sony in their arrogant ear.

Re:Sony should burn. (1)

Reapman (740286) | more than 7 years ago | (#16737897)

No I don't plan on buying a Vaio anytime soon... I value price and features over looks... but I know some people that don't care if it's "as fast" as a beige box, they want one that looks good. And trust me the L looks hot. That's who Sony's computers are geared towards.

Re:Sony should burn. (1)

iainl (136759) | more than 7 years ago | (#16736775)

Lord knows I'm unimpressed with their game, music and movie divisions. I've gone and bought an XBox 360 instead, even though by the time I get the HD-DVD add-on device (and I plan to) it will have cost me as much as Sony's console, mainly because I don't like the look of Blu-Ray. The less said about the rootkit fiasco the better.

But when I bought an LCD TV earlier in the year, I decided on their Bravia S-series, because nothing beats it for image quality in the price range. Their new W-series is even better, if you've got the extra cash. So the fact that other departments can't find a clue with both hands and a torch shouldn't dimish the good work done for this year's TV models.

Re:Sony should burn. (0)

Anonymous Coward | more than 7 years ago | (#16737099)

Exactly. Sony has been getting a lot of bad press recently, but their current line-up of HDTV's may be the most highly regarded overall right now. In the recent past their TVs have been expensive and sub-par, but not right now. Anyone who doubts that merely needs to check the forums at AVScience.com. They are still expensive, but no longer sub-par.

Re:Sony should burn. (0)

Anonymous Coward | more than 7 years ago | (#16737185)

So you've never watched a movie from Sony Pictures? You don't like Seinfeld or Jeopardy? I'm willing to take a bet that you have their products in your home. Try looking here http://www.sonypictures.com/ [sonypictures.com] and then make sure you've never come into contact with any of that either. Also don't use Mac's or a large amount of laptops. I'm too lazy to look up more.
 
And yes, failure, I wish I too could "fail" by your terms. You have the term failure and one of the largest electronics and entertainment companies in history mixed up.

The reactions are positive? (2, Informative)

tarun713 (782737) | more than 7 years ago | (#16736417)

We're talking about the reactions from people who attended a Sony PR event - people who, for the most part, already love Sony. I'd say reactions from them would be slightly biased at the least.

Re:The reactions are positive? (1)

kinglink (195330) | more than 7 years ago | (#16737473)

You're forgetting, they are people who don't have to pay 600 dollars to bask in the glory of Sony.

It's a great system honestly. If programmed correctly, it'll be slightly better then the 360. However it's harder to program for, it's more expensive, and it's playing catch up with both systems. When for the price of one system I can get a system almost as good in every way, and a system that will play games in new ways why am I buying the more expensive one? Yes it might have motion control, but the Wii will feel better there, yes it might have better graphics, but the Xbox 360 is easier to program for and already has more games.

The Excite news piece is a fluff piece. You can always find gamers interested even in shitty games. How many people were hyped about Daikatana? How many were excited about the 32x? The answer was a lot and neither delivered.

Sony still has a lot of life, but there's no amount of spin that can create an urge for me to buy a PS3. At least not until the price drops and some better games come out for it.

I wish i could (1)

joerdie (816174) | more than 7 years ago | (#16736429)

say that PS3 will be end of Sony but im sure it will not be. all you have to do is go onto a few of PS3 message boards to see that millions are lining up to own one. This guy may or may not help, but even with all of the bad press of late, the PS3 will still be a success.

Re:I wish i could (0)

Anonymous Coward | more than 7 years ago | (#16736509)

the PS3 will still be a success.

I certainly hope so. It will hopefully shut the mouths of a few of slashdot's fabled armchair experts.

I'm sick of hearing their whinning about DRM and such. Get over it.

Re:I wish i could (0)

Anonymous Coward | more than 7 years ago | (#16736633)

I wish I could say 360|Vista|XP would be the end of M$, a company that through its illegal monopoly has single handedly held the PC industry back 10 years.

Wow! (2, Interesting)

LWATCDR (28044) | more than 7 years ago | (#16736451)

This guy worked on the 3DO and the Dreamcast! This means that the PS/3 will be the best console of the generation and still die a marketing driven death!
He also worked for Martha Stewart and KMart. So that means their is a good chance that this will end in bankruptcy or jail time.

If Sony was smart they would give Steve Jobs half the stock in the company. He would create a Red PS/3 and give $5 to African Aids research for everyone sold. Bono would hawk it for him and people would get on a six month waiting list to get one.

Re:Wow! (1)

Xugumad (39311) | more than 7 years ago | (#16736765)

Just so you know, it's PS3 not PS/3. PS/2, is either a computer or connector depending on context ( http://en.wikipedia.org/wiki/PS/2 [wikipedia.org] ), PS2 was the PlayStation 2.

Re:Wow! (0, Flamebait)

bilbravo (763359) | more than 7 years ago | (#16736931)

Troll! Troll!

Don't you have anything better to do? Good grief!

Re:Wow! (1)

Hawkxor (693408) | more than 7 years ago | (#16737725)

Don't You?

Re:Wow! (1)

lazyl (619939) | more than 7 years ago | (#16737729)

Troll! Troll!

Re:Wow! (3, Insightful)

jetxee (940811) | more than 7 years ago | (#16737349)

GS: What made you leave games, and what made you come back?

DK: Well, I left to go chase dot com millions. But that never came to fruition. My 100,000 shares turned into about $33 (laughs). So that wasn't brilliant. I left to go launch Kmart's e-commerce site, is what it was, which was a joint venture between Kmart, Softbank and Martha Stewart. And that obviously went belly-up, so I worked for Kmart for a bit, then left Kmart when the bankruptcy happened, and then Martha Stewart, but I was there during the Martha Stewart...problem.

It seems I know that kind of managers... They come to take over the project in the end.

Re:Wow! (1)

Cr33pybusguy (1012459) | more than 7 years ago | (#16738181)

That is a track record I would not be proud of!
LOL the Martha Stewart... Problem. Yep going to jail is a problem alright.

I gave up (4, Insightful)

tkrotchko (124118) | more than 7 years ago | (#16736457)

I made it to page 4 of 5. But the interviewer clearly is more concerned with being a buddy than asking anything interesting or inciteful.

Here's two of his question on the first page:

GS: Sounds fun!

GS: Woah!

and on the second page, he says:

GS: It did seem like there were a number of mis-statements, and this may be a media misperception, but did you have to work to rein people in and make sure they're on message?

Even the Sony guy didn't claim that (and note the spelling error is the web site's not mine)

And then he asks:
GS: Don't take offense to this, but is the system going to be able to hold up to being always on?

Why worry about if he's going to take offense? This is not journalism, this is a fan blog. Don't worry about offended a PR flac... that's his job. Ask questions that mean something... "The console looks impressive, but it's the most expensive. Why do you think gamers will buy it?". Don't pretend all negative buzz is just from people not being on message.

The guy doesn't have to be combative, but he should ask some questions that are hard and that might be interesting to the readership.

Re:I gave up (0)

Anonymous Coward | more than 7 years ago | (#16736543)

Even the Sony guy didn't claim that (and note the spelling error is the web site's not mine)

I was going to say "Well, the author was a former Slashdot editor!", but the submitter and author don't seem to be the same person.

The most spin on a review I have ever seen (2, Insightful)

SuperKendall (25149) | more than 7 years ago | (#16737869)

Sure the interviewer was not asking "deep questions", at least at the start - but you have to at least admit the context of one of those questions made the remark reasonable:

So from Access I went to work at Allied Domecq, which used to be the world's biggest liquor company. So they own brands like Stoli, Beefeater, Maker's Mark, Kahlua, and also Dunkin Donuts, Baskin-Robbins, and Togo's, but I just worked on Spirits of North America. But then that company got bought out by a French company, and they laid off everybody here in the United States.

GS: Woah!


See? All of the sudden the reaction seems pretty natural. Bought out by a french company and laid off everyone - whoa!

Paid well (4, Insightful)

Fozzyuw (950608) | more than 7 years ago | (#16736515)

I hope their new PR guy is good. They do have a lot overcome. However, there has been a lot of doom and gloom viral marketing for the PS3 which is not entirely true. Even though I've speculated a lot on /. about Sony's poor choices on the PS3 and how it expect it to hurt their sales, I have also been (finally) seeing more information on their games and their hardware and I'm pretty interested in it. Some of their screen shots are breathtaking.

Was the most controversial, Blu-Ray, the right thing to do? Hmm... I'm still going to say no. However, like I've said in the past, looking at the perspective of adding it or leaving it, I can only defend adding it, all things considered once I think about it...

  • Add a stand alone Blu-ray option? No, it's a game machine, it should have a standard media and not duel/split media. I'd hate to see a game developed 'exclusively' for the Blu-Ray player.
  • Price? I cannot comment directly, but for some reason, I just don't see the price dropping significantly. Sony is already taking a big chunk of the cost of new units. Without Blu-Ray, Sony will be just taking less of a hit, but still charging $500. And lets face it. When it comes to gamers who can spend $400 on the latest video card, $500 for a full system can be justified for them. Such, it does suck when the competition is at $250 and $400, but hey, those are the rules.
  • Blu-Ray as a medium? This is Sony's baby. If they don't start forcing this down people's throats, it might not make it in the next-format wars. Sony's set to reap tons of profits off Blu-Ray licenses, likely more so than anything the PS3 could do, given the fact that if Blu-Ray becomes the adopted standard, it could very well last for well over a decade, much longer than any game console has lasted.

While I think Sony has been doing things ass-backwards as far as Public Relations and response to the 'shock' of the new system on gamers, they do have room to make amends if they just started being a little more respectful and talking up their system on a positive aspect instead of the "you're n00b!" approach.

Cheers,
Fozzy

Re:Paid well (0)

Anonymous Coward | more than 7 years ago | (#16736831)

Add a stand alone Blu-ray option? No, it's a game machine, it should have a standard media and not duel/split media.


Me too... I hate it when some of my media starts wars with my other media... or worse, it attacks me when I'm least expected... particularly late and night and it wakes me up. I prefer my media to all get along.

Saturn games for download?!!? (1)

testudorex (1019214) | more than 7 years ago | (#16736531)

*drools* dragon force I'd buy a ps3 just so I could play the saturn again...

Re:Saturn games for download?!!? (1)

iainl (136759) | more than 7 years ago | (#16736821)

Don't jump at it too quickly - I expect to see the same stuff end up on both Wii's download service and the XBox Live Arcade in good time.

Re:Saturn games for download?!!? (1, Informative)

Anonymous Coward | more than 7 years ago | (#16737855)

XBLA has a 50 megabyte size limit for games. The Wii only has 512 Mb of internal storage - which you can expand by buying SD cards, but the prices for SD cards are currently so high that you'll be spending more on storage than on the game.

Basically, don't expect any 300 megabyte CD based games on either system.

The premium 360 has the capacity, if MS decides to abandon their policy of making all downloadable games available to core system users, and the Wii could potentially use a USB hard drive, but no plans have been announced. The only other possibility is if they reengineer the games to use additional compression on their music and video, which might drive the sizes down to something reasonable.

Nice straw man (3, Insightful)

Control Group (105494) | more than 7 years ago | (#16736583)

An overall score doesn't really tell me much, it tells me you've spent a lot of time online, it tells me you spend a lot of time playing games, but it doesn't tell me how good you are at a particular game

But the gamerscore isn't supposed to fill the role of "how good an opponent is someone," it's to fill the role of providing an official metric for the eternal "my dick's bigger than yours" competition that goes on amongst "hardcore" gamers. And that's a competition that's been going on since arcade denizens started sending Polaroids of their high scores in to gaming magazines.

That's all the gamerscore means, and it's not meant to mean anything else. It's bragging rights by the numbers, and I think it's a bit disingenuous to say that it doesn't matter because it's not a record of how good someone is at a given game.

Re:Nice straw man (1)

GrayCalx (597428) | more than 7 years ago | (#16736877)

And lets not forget the "Pokemon Syndrome" of gotta catch 'em all. I do agree with him that you can't compare your score to anothers and expect to find anything significant in what type of player you are. But still... I like collecting things, what can I say. I have and will, replayed a couple of levels/games just to try and get that Achievement that I missed.

Isn't it more about driving folks to pay (0)

Anonymous Coward | more than 7 years ago | (#16736983)

and pay and pay for that on-line component? It's an added "incentive" for you to give them your money, because they track your "on-line time" and give you a score for it that you can "feel good about"--it's all marketing.

Re:Nice straw man (1, Insightful)

Anonymous Coward | more than 7 years ago | (#16738021)

What's important about Live gamerscore is that you can see what games ppl you meet are playing and how seriously they've been playing them.
You could decide to add someone in your friend list based on that information.

Sony's Marketing Model (1)

pembo13 (770295) | more than 7 years ago | (#16736585)

1) Piss in the koolaid
2) Relish the fact that no matter what you do your loyal fan base will still throw their salaries at you
3) ????
4) Laugh some more
5) Profit

Too little too late? (1)

pboyd2004 (860767) | more than 7 years ago | (#16736675)

"Now we're very aggressively defending our turf."
Let's see the console launches in a couple of weeks and you're just now going to start defending it?
Brilliant marketing strategy...

Sony's finally woken up (1)

gamer4Life (803857) | more than 7 years ago | (#16736743)

After neglecting the Internet space, they've finally realized that there's a lot of unfounded trash talk against the PS3. Microsoft's been very keen at catering to the blogosphere that there are many pro-360 sites which have helped influence the minds of many gamers.

Overpriced? Nope, it's a better value than the XBox 360 when it comes to technology and cost of manufacturing.

Overheating? Nope, it's cooler than the XBox 360.

Shortage? Doesn't take away from the console, just my ability to buy one.

The only thing I can think of that's a legitimate negative for the PS3 is the lack of rumble.

The positives for the PS3 are worth the extra $100 you spend (Premium Xbox 360 vs base PS3):

Free online service
Better form factor
Linux capability
Blu-ray
Motion control
Superior hardware (may take at least a year for developers to take advantage of it though)

It was Linux capability that tipped the scales for me though.

As for rootkit, Lik-Sang and DRM... I think Microsoft's done just as bad w/ their monopoly and it's just as bad with DRM.

The Wii is a great machine too, and I've been recommending it to most people who can't afford the PS3 (or can afford both), and to those who have kids.

Re:Sony's finally woken up (0)

Anonymous Coward | more than 7 years ago | (#16737059)

Free online service --True
Better form factor --Opinion
Linux capability --Average user does not care
Blu-ray --N/A as not a standard yet.
Motion control --True
Superior hardware (may take at least a year for developers to take advantage of it though) -- As with all consoles the old saying , it is the games, still aplies.

So.....

Is it still worth the extra $100 to anybody else besides you? Who knows, who cares.

If you want one then buy one, I am happy with my GBA.

Re:Sony's finally woken up (3, Insightful)

Xugumad (39311) | more than 7 years ago | (#16737105)

> Overpriced? Nope, it's a better value than the XBox 360 when it comes to technology and cost of manufacturing.

Yes, except, fundamentally, it's a games console. There's over a decade's evidence that the $300 price point works well for a console at release. Personally, I'm not willing to spend $599 on a games console. It could be hand crafted, and cost twice as much to make as they're selling it for, for all I care, there's still the fact that it's games console priced outside what I'm willing to spend on a games console.

Heard a lot of similar arguments about the Mac Pro, while trying to argue that it would be great if Apple released an upgradable iMac equivalent. It's brilliant value for money, if you want a quad core Xeon workstation, but fundamentally if you don't need that much processing power it's just not worth it.

> Overheating? Nope, it's cooler than the XBox 360.

Source?

> Shortage? Doesn't take away from the console, just my ability to buy one.

Agree. The late launch may be an issue, but frankly a launch shortage is going to have minimal impact 6 months down the line.

> Free online service
Yup

> Better form factor
Err... no, I'd call both equally ugly. But hey, each to their own

> Linux capability
Good point for the /. crowd, but it's not exactly going to make or break the console.

> Blu-ray
Which is great, if you want HD movies. I'm unconvinced this is going to be a major selling point, especially as so far HD-DVD seems to be doing a lot better than Blu-Ray. It could be an issue for games, but personally I'm not seeing two-DVD releases being a major issue.

> Motion control
I thought general opinion is this wasn't very good, or was it just not quite as good as Nintendos?

The PS3 is one hell of a powerful console, released at a decent price point for the cost to make... I just personally don't think people are going to be willing to pay the extra, and that the XBox 360 and Wii will both gain serious ground before Sony gets around to price cuts...

Re:Sony's finally woken up (1)

HappySqurriel (1010623) | more than 7 years ago | (#16737113)

Overpriced? Nope, it's a better value than the XBox 360 when it comes to technology and cost of manufacturing.

It may be a better "value" but that doesn't really matter too much to people when it comes to videogames. The reality is that people buy a videogame system when a game they want is released for it and (usually) not for the technology that is in the system; a high price acts as a barrier to entry because there are few people who are willing to spend $500/$600 to play 1 or 2 games.

Overheating? Nope, it's cooler than the XBox 360.

Overheating and durability will be seen as to whether it is better than the XBox 360 ...

Free online service

Depending on how good it is ... I would (personally) rather spend $4.50 per month for a good service than use an awful service for free.

Better form factor

Define "Better" ...

Linux capability

Unless it alows for homebrew development this is pretty pointless ...

Blu-ray

I don't own a 1080p TV and there is so little content for Blu-Ray that it is pointless at this time; over time the extra space may be useful for games but (beyond 1080p FMV) there is little content that will use this space.

Motion control

With how this Motion control is integrated I'm not sure how much of a benefit there will be ...
The Wii offers a whole new playing experience with tons of ways to use the controller, the PS3 controller seems only really useful for flight games or monkey ball ...

I'm not trying to say that the PS3 is doomed just the benefits you listed are all conditional benefits or are quite limited ...

Re:Sony's finally woken up (0)

Anonymous Coward | more than 7 years ago | (#16737323)

Overpriced? Nope, it's a better value than the XBox 360 when it comes to technology and cost of manufacturing.

You mean, once you realize that Sony are trying to sell an overarchitected chip that they can't efficiently make and that isn't a good fit for games anyway, it's good value. Yup, I'll agree there. Unfortunately most consumers won't spend $600 just to get a miracle of modern process engineering. They just want games and stuff.

Overheating? Nope, it's cooler than the XBox 360.

Plucked out of your ass. Let's wait and see, shall we? Like you say, no-one's using half the CPU yet.

The positives for the PS3 are worth the extra $100 you spend (Premium Xbox 360 vs base PS3)

Why would you compare the Premium XBox and the Base PS3? Other than to make the PS3 only look $100 more when in fact it is $200 more?

Better form factor

WTF?

Linux capability

Yes, real useful - no SPU access and an underpowered PPC unit with no speculative execution - that doesn't compete effectively with a $200 Dell PC. They're not going to let you write a movie player on this, you know.

Blu-ray

So you're paying $600 to help Sony corner the movie format market. Do you think that's going to make them cheaper to buy, should they succeed? After all we've all seen how reasonably priced UMD movies are, and you can buy a 1GB memory stick for under $100 these days. I'd go with XBox 360 just to make sure that the future movie format is not proprietory to one company.

Motion control

That doesn't mean what you think it means. I guess you're referring to the technology they ripped from Nintendo at the 11th hour. Yeah, that's going to work properly in time for launch.

Superior hardware (may take at least a year for developers to take advantage of it though)

It's not even superior. Not for games. You're buying a supercomputer but you don't need a supercomputer to play games. You need a machine that's designed for games. Sony didn't talk to any game developers about Cell before charging ahead and implementing it. Kutaragi knows best. Whereas MS consulted everyone and came up with a machine developers are happy about.

At least we agree the Wii rules.

Re:Sony's finally woken up (1)

MSFanBoi2 (930319) | more than 7 years ago | (#16737343)

The "free" online service Sony provides is already showing not to be really good, with a LOT of developers complaining that it was easier to do there own online services than use the framework provided by Sony.

Point Microsoft

Developers are already saying the hardware platforms are close in performance, very close, with props going to Microsoft for more memory and much easier development.

Point Microsoft

The blue ray drive in the PS3 has been killing production of other blue ray players, and quite frankly it hasn't even been close to deciding yet the victor over DVD if there ever was one. Why shove it down someones throat and increase the cost?

Point Microsoft

LIMITED motion control that replaces force feedback/rumble, and then to not let developers know rumble was going away till months and months into the development cycle? Thats not a positive in any developers book.

Better formfactor?
How so? PS3: about 13.5" x 3.25" and 11 lbs, versus Xbox360 about 10.25" x 2.5" deep at 7.7 lbs. hell the PS3 is LARGER than the original XBox that everyone was complaining was too big!
Point Microsoft

Re:Sony's finally woken up (1)

DeadMilkman (855027) | more than 7 years ago | (#16737983)

How about using 1/4 your "base" Harddrive to play one game, or spend quite of bit of loading time.

That game is Ridge Racer, it requests 5gigs for a local install. And this info is from the japanese lead producer of the title.

Retail Channel (4, Insightful)

corby (56462) | more than 7 years ago | (#16736791)

Hate to say it, Sony, but your biggest image problem right now isn't coming from the media. It's the retail channel.

I walked into a Gamestop this week, and casually asked about the next-gen systems. The employees there pushed the Wii and the 360 hard, and slammed the PS3.

Why? Because the retail outlets know they will be able to sell a bunch of hardware, software, and accessories for the Wii and the 360. They know that customers who hold out for a PS3 will simply spend the holidays on a waiting list, and not spend any cash at the store.

Sony's shipping projections for the PS3 are shrinking every week, and the retailers don't see any reason to bend over for Sony at this time.

Re:Retail Channel (1)

_xeno_ (155264) | more than 7 years ago | (#16737809)

I noticed that when Best Buy recently sent me a catalog advertising all their "Holiday gift ideas."

The Wii had a full two page picture as the lead-in to the video game section, plus it's own half-page within the game section next to the rest of the Nintendo games.

The only mention of the PS3 was stuck on a quarter of the PlayStation page, split with the PSP and various games.

And I'll bet you're right. Best Buy knows that each store will get something on the order of 5-10 PS3s total in time for Christmas. (OK, that number was pulled out of my ass. But it's something ridiculously low, since it's 400,000 units spread out amongst all retailers.)

I don't know how many Wiis they expect to get, but I'll bet it's in the 50-100 unit range per store. Again, a made up number, but since Nintendo will be releasing 4 million units, it's at least the correct ratio compared to the PS3 numbers.

FUD Turns To Bitterness (1)

RichardMarks (1011125) | more than 7 years ago | (#16736827)

Having gone through many console launches, it is amazing to see how the vast majority of the PS3 FUD is almost word for word/cut n paste six year old PS2 FUD.

And we all know how that worked out six years ago...

Right about now is when all the pre-launch FUD starts to fade away as people get first hand experience with the console and the room for wild FUD claims goes away and the FUD turns to bitter, almost self pitying, posts and stories about how Sony is once again fooling gamers 'with teh Sony Hype and Lies' as Playstation console fly off the shelves.

The only thing that is really different this time for Sony is the bitterness is ramped up a notch. There is a decent number of people that have been praying for Sony to fail for a decade now. Dreamcast fans. Xbox fans. And now Xbox 360 fans. All looking yet again at Sony dominating another console generation(execept in Japan where it will probably be pretty close between the Wii and PS3).

PS3 Commercials (1)

Shadow Wrought (586631) | more than 7 years ago | (#16736873)

The Rubik's Cube exploding is pretty cool, but the crying doll is just... whack.

Cluetrain (1)

xymog (59935) | more than 7 years ago | (#16736901)

It's apparent that Dave Karakker hasn't read The Cluetrain Manifesto [cluetrain.org] . Or he's read it and doesn't care. I hate spin, marketese, the corporate arrogance and belief that I can't understand something without a marketroid to interpret for me. Sony doesn't have a clue, really.

Re:Cluetrain (0)

Anonymous Coward | more than 7 years ago | (#16737245)

Sony doesn't have a clue, really.

That's why Sony is sitting on mountains of gold and you're still camped out in your mom's basement.

What flavor is the kool-aid you been drinking?

Intentional Misdirection (1)

Stonesand (922187) | more than 7 years ago | (#16736959)

Yes achievements are summed, giving the player a total score of all achievements from all games that is publically viewable. However, the achievements DIRECTLY tell you how well you are at a game compared to anyone else, and I doubt that this Sony guy was unaware of that. I can see exactly which levels I've beat and at what difficulty in GRAW, and I can compare that to the whole world. This Sony guy is saying that you can't. Ah falsehoods. This statement is true:
"He also defend the lack of universal achievements on PS3: 'Frankly, how I view it is I don't care if you're great at Madden if I'm playing you in Resistance. Because that doesn't tell me you're that much better in Resistance. An overall score doesn't really tell me much, it tells me you've spent a lot of time online, it tells me you spend a lot of time playing games, but it doesn't tell me how good you are at a particular game.'".
But, that "overall score" he mentions is infinitely divisible for examination between the various games. An activity you can even do (well) on Xbox.com. Thanks for the lie, Sony!

Like selling the PS3 will be a effort (1)

Rik Sweeney (471717) | more than 7 years ago | (#16736967)

Sony could take a leaf out of Snakes on a Plane's book and let the hype engine sell it. Christ, I could sell the PS3 myself by getting 1 single full page advert in a newspaper and writing the following:

PlayStation 3

November 17 2006

And that's it.

Re:Like selling the PS3 will be a effort (1)

Rayonic (462789) | more than 7 years ago | (#16737607)

November 17 2006

Hell, they can't even do that part right. All the PS3 commercials I've seen have the date appear like this:

///7

Where the ones and the slash look identical.

Re:Like selling the PS3 will be a effort (1)

phoenix.bam! (642635) | more than 7 years ago | (#16737849)

11/17 is the release date? What the hell? I saw the commercial and didn't even pick that up. Fuck sony.

My God, It's Full of Games! (1)

HTH NE1 (675604) | more than 7 years ago | (#16736969)

All I know about Sony's ad campaign for the PS3 is that the ad featuring the naked baby doll is really freaky (especially the expressions on its face when it laughs), yet also has a strong 2001: A Space Odyssey homage feel.

I love that ad.

You know what's funny... (1)

Dorkmaster Flek (1013045) | more than 7 years ago | (#16736987)

People are complaining that Sony is basically pissing in the Kool-Aid and no matter what they do, everybody will still throw money at them (not disagreeing, just observing). The same thing happened with Nintendo back in the days of the NES and early SNES. In fact, they turned Sony down when they were developing the CD addon for the SNES back in the early 1990s, a decision that directly lead to Sony reworking that project as the original PlayStation console. Quite the reversal we've got going on here! Does this mean Sony is also in for a shock of some kind in the near future?

When Did SONY Become the Evil Empire? (1)

Alamoth (927972) | more than 7 years ago | (#16737067)

Have you people ever even heard of MICROSOFT? You know, the company that dupes all of its users into buying their software for extraordinary prices and then forces them to only use other software they produce with it?

Windows XP Pro costs $200. You need that to run your PC. It's either Windows or Linux and most people opt for the former and shell out the $$$ for it.

Microsoft is the company that forces all its software upon you when you purchase a Dell or an HP. They're the company that makes you agree to an EULA simply by opening the packaging to read the EULA you've just committed to. You never even read it? How can that work? You can't even view the EULAs on Microsoft's website without searching deep into the network. Microsoft is the company that makes all its software (Windows, IE, Office) work very well together but provides security holes for hackers to destroy your machine with.

Microsoft is the company that fought an Antitrust lawsuit in America and in Europe. An Antitrust Lawsuit means they were accused of essentially being an Evil Empire but now everyone is so quick to forget about this and lash at the throat of SONY who did nothing but give you all the Playstation 2.

Sony put some game importer out of business.
Microsoft has put countless software companies out of business or bought them out.

Sony is pricing the Playstation 3 at ~$600.
Microsoft will be charging about half as much for Windows Vista which is just a piece of Software.

Sony has made a lot of mistakes in the past year, but this is no reason to jump onto the Microsoft Bandwagon because if you look at the big picture Microsoft has always been an Evil Empire and Sony is just having some problems.

Re:When Did SONY Become the Evil Empire? (1)

Creepy Crawler (680178) | more than 7 years ago | (#16737333)

Ok, you made your point. Microsoft Sucks.

Sony shut down Lik-Sang.

I smell many cell processors unused.

Problem with some PS3 commercials (1)

Midnight Thunder (17205) | more than 7 years ago | (#16737093)

The problem with some PS3 commercials is that you aren't sure whether they are trying to sell you a BlueRay player or gaming machine? I say this because a number of the adverts I have seen seem to have the whole gaming experience a distant second to its ability to use BluRay disks.

The other thing I have noticed is when going into gaming stores and talking to the sales clerks: some of them are wanting to buy the PS3 to sell on eBay, but would rather have the Wii!? I want the Wii too, but it seriously needs some more high quality RPGs, such as those from Square-Enix.

Re:Problem with some PS3 commercials (0)

Anonymous Coward | more than 7 years ago | (#16738261)

It's really confusing when you end a normal sentence with a question mark?

Sony's new PR boss Dave Karakker? (1)

mauledbydogs (853179) | more than 7 years ago | (#16737177)

Wasn't he in Street Fighter II :)?

How to market the PS3 (1)

Jhan (542783) | more than 7 years ago | (#16737191)

With all the bad press and near disasters surronding the PS3 development, I was becoming more and more sceptical as to wether I shouldn't just get a Wii instead.

Until, that is I went into my favorite game store today to pick up Liberty City Stories. The store had started their PS3 promo, with big signs saying "Coming Spring 2007: PS3" and lots of pretty posters and whatnot. None of that impressed me, but:

In the center was a very good 50" HDTV rolling demo footage. The game in question was MetalGear 4. Nice! So I got closer... and closer... and closer...

In the end, the screen filled my entire field of vision. I still couldn't see any pixels, edges or blurring. The detail was jaw-dropping. That's when I suddenly noticed a caption at the top right.

Demo only, not full PS3 resolution.

In other words, once you see what the PS3 can do on a good display, you'd never buy a Wii. Perhaps a XBox360, but lets face it, to make things look good at that resolution you need a metric shitload of textures, and the PS3 can fit 50 GB of data onto a single disc.

Conclusion: seeing is believing. I'll get three, please.

Ps: You will also need extremely deep pockets. PS3 + TV to make it shine will cost you at least $4000.

Re:How to market the PS3 (1)

heinousjay (683506) | more than 7 years ago | (#16737605)

I agree. I get games to look at them. Sony, moreso than any other company, excels at producing pretty looking schlock that I don't need to play, and wouldn't want to if I did.

It's graphics or nothing for me!

Re:How to market the PS3 (1)

Rayonic (462789) | more than 7 years ago | (#16737691)

to make things look good at that resolution you need a metric shitload of textures, and the PS3 can fit 50 GB of data onto a single disc.

But it can only have 256MB of textures per scene.

And it's not like the disc read times have increased as drastically as the storage capacity. But I guess Sony and long load times go hand-in-hand. (See: PS1, PS2, PSP)

Re:How to market the PS3 (1)

AikonMGB (1013995) | more than 7 years ago | (#16738009)

Forgive me, but I call shenanigans. At a resolution of 1920x1080 [wikipedia.org] , an HDTV (in full 1080i/p) has only slightly more pixels than my desktop computer at 1600x1200. I can very clearly see individual pixels on my 19" monitor. Watching HDTV from cable or hooking up my computer through DVI-HDMI, I can clearly see pixelation on my 42" plasma HDTV, as well as on my sister's 42" LCD HDTV, as well as my house-mates 50" rear-projection HDTV (no, they're not all in the same house, they're in three different cities).

No matter how good the composited graphics look, there is no making up for a lack of resolution at the specification/hardware level. I don't doubt the view was gorgeous, and the colours intense and vibrant, but HDTV is still a grid of pixels and you just can't get any better than that.

Aikon-

Sony misses the mark again! (1)

Aladrin (926209) | more than 7 years ago | (#16737313)

"An overall score doesn't really tell me much, it tells me you've spent a lot of time online, it tells me you spend a lot of time playing games, but it doesn't tell me how good you are at a particular game."

You know what? I -prefer- to play 360 games over PS2 and PC games BECAUSE of that score. It's the ONLY lasting recognition that I played a game. Besides that, when I look at the 1000-point gamescores, I generally remember the pain I had to go through to get to the top like that... And I remember it fondly. When I complete a PS2 game, the pain is usually the same, but there's nothing afterwards.

This is completely aside from the fact that I'm what I call a 'collector.' I always feel the need to collect things, but rarely strong enough to make an actual collection of something physical. These points fill a need for me, as sad as it may seem.

It's gotten to the point that I refuse to cheat on 360 games because it'll mess up my gamer score. Those points would not have been 'me'.

Sony misses all of this. They refuse to admit that gamers may have a different view of things than journalists and corporate executives. I can't believe they can be so blind.

Re:Sony misses the mark again! (0)

Anonymous Coward | more than 7 years ago | (#16738131)

Maybe you should find some games that are fun to play, rather than painful. Then the fun you have playing will be its own reward, and you don't need to worry about how you rank with other players.

Wait (1)

OSS_ilation (922367) | more than 7 years ago | (#16737321)

So when Sony execs were running around for the past year making bone-headed statements that were so easily disproven it made President Bush look like an idiot savant, they weren't trying to craft the message about the PS3??? I fear for this guy, and the pile of crap he has stepped into. I fear what the PS3 marketing will look like now that they are *really* trying.

Getting sick of hearing this (1)

steveo777 (183629) | more than 7 years ago | (#16737637)

GS: Are you worried at all about Nintendo taking any marketshare from the PS3, or do you really feel like people will buy one HD console and the Wii?

DK: Yeah, for us it's apples and oranges when you compare the PS3 with Wii. They've done a great job of saying exactly who they're going after, the casual gamer, the hardcore gamer, and we've said exactly who we're going after. And you can't, when you put the systems side by side technologically, and even price-wise, they just don't compare to each other.


Okay, in reality, PS3 is going after every gamer. Just like the Wii (and 360). Sure, Nintendo is trying to reach out to people who wouldn't normally game, and making it much easier for them to start. That's nice and all, but what all three companies are targeting is your time, on your TV. HD or not. Every time I see this BS about not being able to compare one system with another it gets me kind of steamed. They're all entertainment devices over the same medium. That's the bottom line. They are apples and apples every time.

Great PS3 Review. (1)

MrCopilot (871878) | more than 7 years ago | (#16737891)

On Slate. Is the PlayStation 3 Any Good?A few things I hate--and one thing I love--about Sony's next-gen console.

http://www.slate.com/id/2152794/fr/rss/ [slate.com]

His conclusion. Can't wait for a Wii.

pfft (1)

minus_273 (174041) | more than 7 years ago | (#16738325)

let me know when krakken has something to say.
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