Salvance writes "Google's CEO Eric Schmidt envisions a day when all cell phones are free if the user agrees to watch targeted ads. While he provides no specific plans for Google to give away phones, the implication is that he expects such moves in the future given Google's current pilot successes with delivering text ads on phones." From the article: "Schmidt also said his company was working on how to allow users to maintain basic control of their personal data. Currently, Google stores consumer data on hundreds of thousands of its own computers in order to provide additional services to individual users. The company is looking to allow consumers to export their Web search history or e-mail archives and move them to other sites, if they so choose."