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The Corporate Invasion of Second Life

Zonk posted more than 7 years ago | from the big-business-other-world dept.


Tyburn Franklie writes "Second Life is entering its 'second phase'. With big-name brands colonizing its virtual earth and the media getting worked up into a frenzy of hype, the alternative world is looking more and more like the old one. There are even worries about virtual office etiquette (sorry guys: no guns in the office). And now Linden Labs has words of warning for would-be corporate warriors seeking a Second Life: 'If you are not authentic and do not offer anything to the community, you are likely to be ignored, at best.' Sage advice — whatever world you're in." A lot of overhype here, I think.

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2nd Life = Small Time (1)

liak12345 (967676) | more than 7 years ago | (#16839932)

When I'm competing with Quaker Oats to farm Tempest Keep in Outlands, that's when I'll worry about corporations invading my games.

Re:2nd Life = Small Time (2, Funny)

ClamIAm (926466) | more than 7 years ago | (#16840498)

You can make more money selling polygonal sex toys for $OBSCURE_FETISH in SL than you'll ever make farming WoW.

Re:2nd Life = Small Time (4, Funny)

Kingrames (858416) | more than 7 years ago | (#16840890)

Have you even tried making models and textures for hot grits?

It's harder than it looks!

Re:2nd Life = Small Time (1)

ClamIAm (926466) | more than 7 years ago | (#16872682)

Well put, sir. However, you raise an important question: what type of pixel shaders does one use to make a naked body appear "petrified"?

Such things cannot be answered by us mortals; we must pray the trolls can shed some light on these fundamental questions.

Obligatory... (1)

jo42 (227475) | more than 7 years ago | (#16840094)

We welcome our new corporate overlords...

Now sod off you money grubbing entities! :-p

So when (1)

punkr0x (945364) | more than 7 years ago | (#16840114)

Is Sony going to demand virtual DRM to protect their virtual content, and install a rootkit on the Second Life servers? Seriously this is all very interesting, but I have to wonder how long it's going to last... will the graphics become outdated, will something new come along to replace it, or will people just lose interest?

Re:So when (0)

Anonymous Coward | more than 7 years ago | (#16840402)

While I haven't played Second Life, I have played other MMO's. The upgrading of graphic content can be done via patches and downloads. A good example was when City of Heroes added its City of Villains expansion. The graphics and physics were overhauled to the point that my creaky Athlon 1700xp couldn't keep up as well. :(

The Hat Trick (1)

diersing (679767) | more than 7 years ago | (#16840422)

will the graphics become outdated... YES
will something new come along to replace it... YES
will people just lose interest... YES

As goes every online/computer based game

Great, that's all I need... (5, Funny)

TheSHAD0W (258774) | more than 7 years ago | (#16840128)

I just spent all my L$ on a new house, and a giant pitcher blew through my wall in a cloud of dust, yelling "OH YEAH!!!" It didn't find any kids so it just left.

Re:Great, that's all I need... (1)

Dachannien (617929) | more than 7 years ago | (#16840204)

Sadly, I don't have any mod points today, but that's the damn funniest thing I've read on Slashdot in a really long time.

Re:Great, that's all I need... (0)

Anonymous Coward | more than 7 years ago | (#16841326)

Obligatory link []

Dude... (1)

Xenographic (557057) | more than 7 years ago | (#16840392)

You've so got to stop drinking the Kool-Aid!

What next, you all gather around in a circle to delete your accounts so that you can leave Second Life and start your "real" life?

Re:Great, that's all I need... (1)

psydeshow (154300) | more than 7 years ago | (#16841702)

This post deserves Hall of Fame status. Nice.

Very interesting (3, Interesting)

CXI (46706) | more than 7 years ago | (#16840136)

This article has some interesting timing given the recent problem on Second Life in which someone has created a utility which supposedly can copy any object, even those that deny copy permissions. This has sparked a huge outcry from the users of SL who are unhappy that all of their hard work could end up wasted if their creations are copied. I wonder how many of those individuals have MP3's or movies they've downloaded without paying for?

Copyrights and Content Creation in Second Life []

The blog mentions "Copying does not always mean theft", invokes the DCMA, talks about fair use and basically points out that it's the same analog hole that always gets digital media in the end. It will be interesting to see how this virtual world deals with the issue, but already Second Life's spokesperson has indicated that copyright is up to the copyright holder to enforce and they can't really do all that much about the copying.

Re:Very interesting (0)

Anonymous Coward | more than 7 years ago | (#16840272)

I love the idiot in the comments: piracy killed the Commodore Amiga.

Holy clueless fuckstick! Piracy contributed massively to the birth of the Amiga market. Technological advancement killed the Amiga, because Commodore couldn't keep up with the PC and the consoles. It was that simple. Piracy had fuck all to do with it.

Reading some of those comments, it makes me wonder just how bad it is in Second Life. I mean, do these people really think that a collection of simplistic 3d models (and I do mean simplistic) and a few scripts that any half-decent coder could knock up in 10 minutes are actually worth getting their panties all wadded up about? 90% of the shit in Second Life has textures, sounds, models and ideas ripped off from other software OUTSIDE of second life anyway.

Just wait... (1)

TheSHAD0W (258774) | more than 7 years ago | (#16841432)

Technology that's currently being developed threatens to do this IN REAL LIFE. If you think IP conflicts are getting crazy now, just wait. :-)

The end of scarcity (1)

LunaticTippy (872397) | more than 7 years ago | (#16842622)

It is sad that in a world where anything can be copied without harming the original artificial scarcity is still enforced.

If/when we develop replicators in the real world, I sure hope people are free to use them. Humanity never would have gotten very far if the first person to domesticate fire patented it. Or the wheel was copyrighted forever.

Why are people so fixated on this? I think it'd be better for everyone if nothing was scarce anymore. We could dedicate ourselves to creative or pleasant pastimes without worrying where the money would come from.

Re:The end of scarcity (1)

FLEB (312391) | more than 7 years ago | (#16847654)

If everything became plentiful, you're right, that would be no problem.

The problem as it stands now is that while physical objects have a physically-imposed work:value ratio, services and creative ventures have a natural work:value ratio that is extremely low once the initial work is done. If anyone could farm their own food or build their own house as easily and as quickly as they could copy a DVD, then copyright issues (as well as most other work issues) would likely become moot. In a world of unequal output, however, artificial restriction is there to level the playing field.

Re:The end of scarcity (1)

CXI (46706) | more than 7 years ago | (#16870002)

If/when we develop replicators in the real world, I sure hope people are free to use them. Humanity never would have gotten very far if the first person to domesticate fire patented it. Or the wheel was copyrighted forever.

So, tell me this, why exactly would you bother to work if you could have anything you want replicated? Who would bother spending their entire life working in order to make things for the rest of you, who are not working, to copy? The answer is no one. While people still would be creative in terms of art, they would stop producing common items of civilized life. People would stop growing food, shipping food, working to generate energy. They'd tell you to dig for oil yourself if you wanted it. Educators would stop teaching, and society would lose it's collective knowledge. When things started to break, no one would know how to fix them. The planet would be littered with junk, if there happened to still be energy to run the replicators. Civilization would stagnate and eventually collapse. Oh, replicators sound like a good idea but not when you look at the details.

I agree that patents and copyright are heavily abused in today's world, however there must be SOME reward for working or no innovation would ever occur. Fire and the wheel are really poor examples for this discussion. Neither were created under the assumption that the creator would make a living selling it. Individuals did not operate in an economy when those were created. If you try to apply the same rules using a replicator in today's world we would end up with a society exactly like the one that existed when fire and the wheel were invented. There would be no economy as we'd all be about as smart as five year olds.

Re:The end of scarcity (1)

LunaticTippy (872397) | more than 7 years ago | (#16870254)

I disagree strongly. We've already passed the point in the US where you have to work to survive. Sure, there are .01% of the population that panhandles or lives off foodstamps permanently, but you don't see most people doing the bare minimum to survive. There will always be plenty of people who enjoy what they do, or enjoy the prestige they get from doing something well.

So much of our culture already doesn't do anything productive. I think advertising, politics, spectator sports, most popular TV, movies, music, and investment bankers don't contribute to society. If material wealth was pretty much guaranteed to everyone they'd do things they enjoyed. There are many people who love teaching, but in our culture can make more money doing something else. I think we'd have way better teachers, possibly more teachers if money wasn't an object. Definitely we'd have a wider selection of music and movies. And just imaging the medical and scientific breakthroughs possible if you don't have to focus on what is profitable. We'd have actual cures, not just lifelong treatments. We'd have scientific advancement, not just the next iPod.

Oh well, it'll probably not happen in my lifetime. But it will happen. Scarcity is increasingly becoming an illusion already. All it'll take is truly cheap energy.

Re:Very interesting (0)

Anonymous Coward | more than 7 years ago | (#16846710)

I see that either the creators haven't quite grasped the finer details of version control yet, or they're hoping other people won't. Unfortunately, they appear to be wrong...

Hint: svn co -r581 [] libsecondlife

a necessity? (2, Insightful)

thelost (808451) | more than 7 years ago | (#16840158)

does anyone else think that this is a necessity of the maturation of a 'cyber' community. Honestly I think that companies will find 2nd life a bit of a red herring and the hype will soon vanish, but only because I don't think virtual communities are advanced enough. give 'em a couple more years and it might be a different matter.

Am i the only one who finds 2nd life totally unplayable because of it's atrocious graphics and nightmarish controls?

Re:a necessity? (0)

Anonymous Coward | more than 7 years ago | (#16840302)

I never thought that Second Life is a game; I've always thought of it as a brazen attempt to "create value" [] by all manner of hucksters.

Re:a necessity? (1)

Bob Gelumph (715872) | more than 7 years ago | (#16840354)

Yep, I'm with you there.
I thought I'd give it a go, because it's an interesting idea and all, but it just didn't do anything for me. I'm guessing that it would if I dedicated the time and really made it my second life, but I have a good enough first life.
At some point in the not-too-distant future, I'm guessing some sort of VR interface will be developed for Second Life, and the graphics will mature, if not in this, then in Third Life®.
The trick is being in the system before the hordes. One of the things I read about Second Life before signing up is that all the land is taken. I don't particularly want to get another life where I would have to struggle for years to be a land-owner. It just doesn't seem like it would be that fun when only the early users really get good gear. Anyways...

Re:a necessity? (2, Informative)

KinkoBlast (922676) | more than 7 years ago | (#16840798)

"All the land is taken"? Someone is an idiot - there is plenty of electricity to run more servers. If you pay LL enough, you could run your own continent - hell, if you payed them enough, they would probably run you a whole grid.

Re:a necessity? (1)

FLEB (312391) | more than 7 years ago | (#16847722)

I played it for a few months-- mostly I wanted to try my hand at some interesting 3D construction made simple. The social aspect was mostly gravy.

Land is scarce-- or, rather, expensive-- enough to be a problem. The basic plan is 512x512 metres, which sounds good, until you realize what a metre is, and where you can choose to buy. A beginning player might end up getting a good deal on a "first-timer" plot, which consists of a trailer-park lot wedged in between four other idiots with expansive towers of their own atrocious sense of aesthetic, in an area where "no traffic" is an understatement (and you might be, as in my case, right next to someone who set their land to "no trespassing", effectively making a sky-high wall on one end of my property.) Any project of any size or scope at all will involve ungainly purchase and land-use fees, especially if you want to get it anywhere public. Sandboxes are nice, as you can show off your stuff in a larger expanse of area, but everything disappears every 3 hours.

Basically, it's like Geocities around the time that they dropped the number-system. You could get your own plot, cheap, but it was worth far less than that.

That's how it works. (1)

TodMinuit (1026042) | more than 7 years ago | (#16840194)

Something cool is found by the edge-of-hip peoples.
Company monitors edge-of-hip peoples to find out what is cool.
Company markets the new cool.
Edge-of-hip peoples move elsewhere.
Company killed cool.

The documentary Merchants of Cool [] outlines this quiet well (viewable online).

Californication! (1)

spun (1352) | more than 7 years ago | (#16840388)

You don't even need companies or marketing to kill cool. If the edge of hip people can't keep their damn traps shut, the Californians will find out about it and ruin it sooner or later. Happened to Santa Fe, NM and Sedona, AZ just through word of mouth. You know all that rain in Seattle? A flat out lie, it's sunnier than Mexico up there. They just say that to keep the Californians out. Word of advice: if you live someplace cool, keep your mouth shut, or better yet lie. Say there's vicious Ebola ridden Grizzley Bears there. Tell people you have the highest per capita population of sex offenders in the US. Claim that you live in a racist, sexist, redneck hellhole. Californians hate that. God help you if you say that the weather is nice, the scenery is beautiful and the people are friendly.

P.S. If you live in California (especially San Francisco, but excluding L.A. which is just generally fucked), the same thing applies to East Coasters. The bastards.

Re:Californication! (1)

KlomDark (6370) | more than 7 years ago | (#16840552)

"Claim that you live in a racist, sexist, redneck hellhole."

That's how Nebraska keeps it's population below 2 million. Keeps the Californians out. But it is also somewhat true. If you're not a church-going republican, you can end up pretty frustrated. Lot's of mentally-blind people here.

Re:Californication! (1)

AutopsyReport (856852) | more than 7 years ago | (#16841102)

Not that having vision would make Nebraska any more enjoyable. In the words of my two good friends...

Lloyd: I expected the Rocky Mountains to be a little rockier than this.
Harry: I was thinking the same thing. That John Denver is full of shit, man.

Re:Californication! (1)

kfg (145172) | more than 7 years ago | (#16841492)

P.S. If you live in California (especially San Francisco, but excluding L.A. which is just generally fucked), the same thing applies to East Coasters. The bastards.

Thousands of folks back east they say
Are leaving home most every day
And beating the hot old dusty way
To the California line
Across the desert sands they roll
Getting out of that old dust bowl
They think they're heading for a sugar bowl
But here is what they find;

The police at the port of entry say
You're number fourteen thousand . . . for today, hey

If you ain't ain't got the Do Re Mi boys
If you ain't got the Do Re Mi
Well you'd better go back to beautiful Texas
Oklahoma, Kansas, Georgia, Tennesee
California's a Garden of Edan
A paradise to live in or see
But believe it or not, you won't find it so hot
If you ain't got the Do Re Mi.


Ok, I'm from the East Coast, but we have the same problem with New Yorkers (the city, not the state). Boston, Lake Placid and most of southern Vermont have been overrun and largely ruined by these people. At least in Cape May they follow the state maxim (Welcome to New Jersey. Leave your money and get the fuck out), but much of south western Connecticut has been turned into one giant "dead worm" suburb of "The City." Now they're working on Duchess County upstate of Westchester.

And really, the north country is a hell hole full of redneck father rapers, man eating bears, bear eating crack hos and xenophobes who will shoot anyone with slightly brown skin on sight and God help you if you wear anything but a Yankees cap on your head.

Really. Stay in The City. Trust me on this one. I'll just stay here to hold down the line and protect ya'll from it moving south. Yeah, that's the ticket.


Re:Californication! (2, Funny)

Captain Splendid (673276) | more than 7 years ago | (#16841806)

Pfff, amateur. Real misanthropes move to a hellhole specifically to avoid people.

God, I hate it here...

Re:Californication! (1)

Lemmy Caution (8378) | more than 7 years ago | (#16849688)

"The Californians." Jeez, pretty much everything west of the Mississippi was developed in the last 140 years at best. The "Californians" were Oklahomans, Missourans, Iowans, Kansans, Nebraskans only one or two generations ago. Most of the Californian demographic boom came during the dust bowl years: except for the gold rush crowd (and the East Coast financial elite that came with it), Californians are returning to these places.

Nativism on the part of such places, where roots are seldom more than two or three generations deep at best, is really absurd.

Company Killed Cool? (1)

sdcharle (631718) | more than 7 years ago | (#16840822)

Underneath all the 3-D prims and scripts and what-not, Second Life is the virtual experience that lets you be a gold jacketed Century21 Real Estate Agent as far as I can tell (but WITH A TAIL! AWESOME!). Not sure if it's about killing cool, maybe just exposing the lack of intrinsic coolness.

You win Zonk (-1, Offtopic)

brkello (642429) | more than 7 years ago | (#16840368)

A lot of overhype here, I think.

Really, ya think? Then stop posting these stupid articles for a game few people play and less even like. Leave your dumb little comments and just post stuff worthy of news. I know Slashdot has biases, but they shouldn't be shown by the editors. You blaming Sony for bum fights for PS3s and then retracting and saying they are only PARTIALLY responsible just shows how over the edge you really are. I think your game reviews are fine. I used to even defend you from posts like this. But enough is enough...I really hope you can start acting like a professional...otherwise I am going to join the choir of people singing for your replacement.

Re:You win Zonk (0)

Anonymous Coward | more than 7 years ago | (#16841818)

Yes, seriously, doesn't second life have their own forum? Zonk seems to be the only person who cares about this game, if it wasn't for this crap I would never even have heard of it.

Journalists (0)

Anonymous Coward | more than 7 years ago | (#16840378)

I found the bit about journalists interesting. I was hanging around in The Shelter one morning (UK time) and got chatting to a new player. After a while I noticed that she was asking some very focused questions... and eventually she let on that she was a journalist writing an article on Second Life. All of a sudden, someone else pipes up: "Oh really... I'm a journalist researching an article too.". LOL.

I mentioned it to a friend, and he said he'd been showing a games journalist around the previous day. Now we are nothing special, just your average players... so one has to wonder just how many journos are actually wandering around.

Re:Journalists (1)

CronoCloud (590650) | more than 7 years ago | (#16842218)

There sure seems to be plenty. Hang around the Reuters region and welcome centers and you'll see them, and writers/college professers bringing their classes in too.

There's lots of regular newbies too, I see "Ruth" a lot lately.

("Ruth" is the name of the default female avatar appearance)

Isn't second life already corporate ? (1)

thrill12 (711899) | more than 7 years ago | (#16840548)

I tried signing up once, I immediately got pulled on my arm by Linden to get FREE CREDITS!
After I installed it, it proved utter crap (crash-crap), and isn't worth a dime. But you must get the FREE CREDITS, and get YOUR FRIENDS TO SIGN UP!
I wonder when they will give me FREE V1AGRA when I sign up ? And I take it that the first Nigerian money scam will also be in effect real soon...:

Dear sir, I write to you this letter on behalf of Prince Mumbaga of island 123. He has recently been wrongfully imprisoned, but left behind a sum of 10,000,000 Linden dollars. The money is however locked behind a password protected vault somewhere in Second Life, and I need your help to get it out. Please send me 10,000 Linden dollars so I can release the money. Ofcourse, his royal highness will reward you graciously and has already promised to give you 1,000,000 as a reward once the money is freed.
Your best friend,
Ubrantu Kumulu

"second phase" == "B2B marketing blitz" (3, Funny)

Speare (84249) | more than 7 years ago | (#16840652)

Clearly the second phase is buying press and spin through under-the-table payments to various industry blowhards. The only way that an underpowered, poorly architected, creatively weak and boring toy like SL could get anywhere near so much press is when accompanied by greasy cash. There is positively nothing "grassroots" about the rise of SL as a "popular" or "powerful" service at all. It's got all the worst attributes of a 1996 IRC server, a 1996 webpage, and and a 1996 three-dee console game, drawn by people born in 1996, all over 1996 dial-up.

Re:"second phase" == "B2B marketing blitz" (1)

HeavenlyBankAcct (1024233) | more than 7 years ago | (#16841226)

I had been wondering the same thing myself, Speare -- although I'm more inclined to lean less towards the 'palm-greasing' theory as the culprit and more towards the unstoppable naivete of tech journalists. Much like sports journalists are apt to call every promising basketball player "The Next Jordan", I think that almost every techie write post-Neuromancer is eager for the opportunity to brand any sort of avatar-based pervasive enviroment as the missing key to the Gibson-esque cyberspace fantasy that most of share.

I was alive for the hype surrounding Habitat for qLink, and I remember a ton of the same sky-high rhetoric being tossed around with reckless abandon. This sort of environment cuts very close to the sci-fi dreams of a lot of internet users and, at times, it seems that people are more than willing to champion a sub-par technology if it presents a tentative step closer to achieving a truly 'immersive environment.'

Me, I think it's kind of creepy.

What's the point (4, Funny)

Colin Smith (2679) | more than 7 years ago | (#16840814)

of a virtual world where you can't go on the rampage and kill everything?


Re:What's the point (5, Funny)

Kingrames (858416) | more than 7 years ago | (#16841010)

Apparently the sex. Or at least that's the impression I got seeing HORDES of minimalls, sex shops, fashion stores, and "pubs" scattered around the place. It's like a MMOVSC (Massively Multiplayer Online Victoria's Secret Catalog)

Re:What's the point (1)

CronoCloud (590650) | more than 7 years ago | (#16842334)

It's the sex AND the fashion. Other stuff too, but the sex industry and fashion industry are probably the biggest in SL.

Re:What's the point (1)

The One and Only (691315) | more than 7 years ago | (#16843516)

Yeah, it's the sex. And the amusement of how many people assume you're female just because you have a female avatar.

Re:What's the point (1)

Kingrames (858416) | more than 7 years ago | (#16845188)

glad you brought that up, because it's especially hilarious that you can switch from specific outfits and models with a double-click.

The woman you're flirting with one second may turn out to be a Tentacled Space Monster the next!
Sadly, there are no Tentacled Space Monster outfits in the game yet. :(
Or I'd have even funnier stories to tell.

Re:What's the point (1)

CronoCloud (590650) | more than 7 years ago | (#16842254)

There are places in SL where you can rampage and kill. Shooty shooty bang bang

Re:What's the point (1)

dpilot (134227) | more than 7 years ago | (#16842678)

I thought the point wasn't the rampage, but the one-on-one swordfights with Katanas. Do the garbage-collection routines pop up out of the floor to carry away the dead?

Oh, and the motorcycle races, too.

Re:What's the point (1)

SupremoMan (912191) | more than 7 years ago | (#16850414)

Escape from reality?

No Guns at Work in a Game? (1)

andphi (899406) | more than 7 years ago | (#16840876)

No guns at work? Ah, man! Why can't I play around at work while I'm playing a game where I pretend to be working?

I suppose this also means that when I find a way buy or craft the Sword of a Thousand Truths, I can't bring it in and show everyone how easy it is to cut the snack machine in half?

Re:No Guns at Work in a Game? (0)

Anonymous Coward | more than 7 years ago | (#16846514)

Incidentally, it will actually be an arena PvP reward. You will not buy OR craft it.

Sage advice? (1, Funny)

Anonymous Coward | more than 7 years ago | (#16841368)

'If you are not authentic and do not offer anything to the community, you are likely to be ignored, at best.'

Or elected president of the United States, at worst.

overhype?! (1)

lilnobody (148653) | more than 7 years ago | (#16841940)

A lot of overhype here, I think.

Wouldn't this apply by default to absolutely everything in a 'game' in which people go to fake work, purchase fake goods, create fake sex toys, and have their little fake people watch fake little advertisements on the fake subway while wielding a fake gun or having fake sex with a fake person?

Anything to do with second life is 'overhyped' the instant anyone not in second life hears about it.

Sure... (1)

meringuoid (568297) | more than 7 years ago | (#16841964)

If you are not authentic and do not offer anything to the community, you are likely to be ignored, at best.'

That's what we said to Canter and Siegel.

Paint your wagon (2, Insightful)

SpacePunk (17960) | more than 7 years ago | (#16842238)

Watch the movie, other than the bad singing it's an analogy to what is happening to the net. At first it was a kind of 'wild n wooly' thing, but eventually civilization moves in. Same is happening with Second Life. Eventually people will move on to other virtual worlds because Second Life is becoming 'too civilized'.

Sadville (1)

ConallB (876297) | more than 7 years ago | (#16842638)

I logged into Second Life to see what all the fuss was about. It had all the action of a retiremnt home and all the allure of a burnt out cortina. In order to actually enjoy second life you really are saying you have no life.

read the tea leaves (1)

drDugan (219551) | more than 7 years ago | (#16842730)

this is exactly why 2nd life will fail.

Entrepeneurial successes moving forward will empower the individual, not the corporations. Linden is binding it's revenue stream with company contributions, making its direction at odds with what people really want. Who would buy land in an advertising wasteland?

sad - it had such potential.

Good thing 3D technology is getting out there. others will swoop in and fill the gap and give the people what they really want.

2nd life detox? (1)

BalkanBoy (201243) | more than 7 years ago | (#16843240)

So it wasn't enough that people had to build sites like WoW detox [] , now we need a "Second Life Detox"?

Ambient Findability (0)

Anonymous Coward | more than 7 years ago | (#16847880)

Not that it matters but you all should read Ambient Findability by Peter Morville. Second Life is mentioned as well as Marketing in general.

Disgusting (1)

DerekLyons (302214) | more than 7 years ago | (#16848968)

I found this quote disgusting:
She said Linden is using a "hands-off" approach when it comes to the mix of in-world businesses, real-world brands and individual residents, and that at the moment "the concept seems to be working well".

Of course its working well - because to the Lindens 'working well' means they don't have to, well..., actually work.

CopyBot (1)

mwvdlee (775178) | more than 7 years ago | (#16850634)

With the advent of CopyBot, and it's potentially devastating consequences on SL's economy, I wouldn't be surprised if SL disappeared before 2008.

CopyBot is a program that allows anybody to copy in-game objects for free. Most objects in SL are created and sold by individual users. SL's owners, Linden Labs, relies on this virtual economy for a large part of it's income. When people can freely copy any content, this will destroy the economy as there isn't really any incentive for people to create and sell items. With no nice items to buy, buying users will also start leaving, making LL even less money.

LL is working on the CopyBot issue; the Open Source client code for it has been removed from the version control system and they plan to add more security measures. But unless they find a way to really stop it from the server side, the code will find a way out and ruin SL as we know it.

Re:CopyBot (1)

jafuser (112236) | more than 7 years ago | (#16858998)

The CopyBot drama is an orgy of hyperbole.

When people can freely copy any content, this will destroy the economy as there isn't really any incentive for people to create and sell items.

Just like how music and movie industries were destroyed a few years ago after online file sharing took off, right?

You do realize there was a time in SL's history before you could cash out to US$? People made nice content back then too, and they were a hell of a lot more willing to share it as well. All of this hysteria is a kneejerk reaction to an overwhelming state of greed that has developed in the past three years.

But unless they find a way to really stop it from the server side, the code will find a way out and ruin SL as we know it.

There is no way, short of Trusted Computing, and even that's not 100% secure. LL doesn't need to waste their already overwhelmed devleoper resources playing cat-and-mouse with DRM.
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