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Pizza Hut Pays $2.5e6 for Rocket Advertising

Hemos posted more than 14 years ago | from the lost-in-time-lost-in-space dept.

News 186

Kartoffel writes "The Pizza Hut company has agreed to pay the Russian Space agency 2.5 million dollars for permission to paint the Pizza Hut logo the side of a rocket. The Proton rocket was originally scheduled to carry the Zvezda service module to the international space station on 12 November, however NASA today announced (finally) that the 12 Nov date is completely unrealistic and will slip until January 2000. BBC News has a funny article about Pizza Hut's advertising scheme. There is also a CNN story about the slipped launch date. "

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Geeks in Space? (1)

bfordham (11257) | more than 14 years ago | (#1644203)

So when is Andover gonna spring for /. to put a logo on a rocket? "Geeks in Space" indeed.

Re:PepsiCO owns Pizza Hut (0)

Anonymous Coward | more than 14 years ago | (#1644204)

... Untill you think about how many pizza eating Russians are out there.

NASCAR/ISS Proposal (2)

Anonymous Coward | more than 14 years ago | (#1644205)

Take this 1 step further. Let commercial entities paint their logos all over the ISS. Send film crews up to film ads, movies, documentaries, porn flicks (did I say that?).

I can see it now:

Mission control, we can't go EVA as the light is not right for the Pizza commercial.

ISS, that antenna needs fixing now. We'll have LOS in 30 minutes without this EVA. It's critical that you get out there and fix it.

Mission control, no can do. The sponsor is telling us to wait until two orbits from now when we'll be over Kansas. The background should be just right then.

-- please continue this....

Re:Advertisements on the Moon? (1)

dirty (13560) | more than 14 years ago | (#1644216)

I second that motion. I'm thinking about boycotting Pizza Hut simply because they THOUGHT about it.

Re:What is this going to accomplish?? (1)

Garth Vader (75778) | more than 14 years ago | (#1644217)

I believe the article said the objective was to get publicity and to have the footage of a rocket launching with the logo to use for future ads.

Well, why not (1)

ch-chuck (9622) | more than 14 years ago | (#1644218)

since a vast majority of the universe is just a big, friggin waste of space, time, matter and energy. May as well put some of it to good use, like boosting the ol' bottom line!

Chuck

For those of you who don't read the articles (1)

Shanoyu (975) | more than 14 years ago | (#1644219)

There is a mention in the CNN Article [cnn.com] that there is a propellent leak in the OMS (Orbital Maneuvering system, helps the shuttle stay in the right orbit) There is a possibility that the problem is not isolated, and if thats the case, "You can kiss shuttle flights goodbye for this year"


-[ World domination - rains.net ]-

the ultimate question (1)

miahrogers (34176) | more than 14 years ago | (#1644220)

is how much it would cost for someone to get russia to make their rocket look like doctor evils escape pod in austin powers 2(in case you didn't see the movie it looked like a male sex organ).
char *stupidsig = "this is my dumb sig";

Re:PepsiCO owns Pizza Hut (0)

Anonymous Coward | more than 14 years ago | (#1644221)

I wouldn't be suprised if they used this rocket imagery in a Super Bowl ad. Talk about spending a lot of "dough" on a commercial!

Re:rocket ads (1)

The Good Reverend (84440) | more than 14 years ago | (#1644222)

The article talked about a huge promotional campagin associated with the launch:

The Proton launch will now be the centrepiece of a major space-oriented ad campaign, including commercials featuring the blastoff and in-store promotions.

No one will care if they don't care, but I'd like to see their lasers-projecting-logo-on-the-moon scheme. It's not like I can watch the rocket go up and think about pizza...but a moonlit night, pizza on my mind...

The Good Reverend

Re:What this is going to accomplish!! (1)

JPelorat (5320) | more than 14 years ago | (#1644223)

What it accomplishes is all kinds of secondary publicity in newspapers, TV shows (I can imagine Conan O'Brien riding this one to death), and the Web. The ad on the rocket won't even survive the trip, and they know it. That's entirely not the point of this whole situation.

Companies spend thousands of times more cash than that on 'regular' advertising each year. How is this one event so much more disgusting than the rest?

And exactly what would the 'betterment of society' entail? I wouldn't mind having a whine-filter to weed out non-thinkers like yourself, maybe it could have been spent on that.

This could be a tragedy... (1)

Enoch Root (57473) | more than 14 years ago | (#1644224)

Imagine if they lose the rocket because they got confused, and one gang wanted to paint a vegetarian pizza while the other wanted an all-dress one? I say we should all switch to all-dress!

"There is no surer way to ruin a good discussion than to contaminate it with the facts."

Hehe... (3)

Darksky (58431) | more than 14 years ago | (#1644227)

...now, can they get it to DELIVER?

rocket ads (1)

Indomitus (578) | more than 14 years ago | (#1644229)

I remember when The Last Action Hero did this (for far less money) and nobody even noticed as I remember. This is a hell of a stunt but they better do better business because of it than TLAH did.

NASA advertising? (1)

Pyr (18277) | more than 14 years ago | (#1644230)

Although I think it's really sad the extent that advertising has permeated our lives (Everywhere we go, there's ads pouring in from all directions, and it's only going to get worse), I think it's even more sad how NASA never seems to have quite enough funds. It'd be horribly tacky if NASA decided to put ads on the rockets, but it's quickly becoming something that will be necessary for them.

Or who knows, if NASA decided to do ads, maybe suddenly everyone would get a upwelling of patriotic spirit and decide to support space exploration farther, so ads wouldn't be needed.

Yeah right.

Gaah! (1)

Mark F. Komarinski (97174) | more than 14 years ago | (#1644234)

Reminds me of the Red Dwarf book where stars were going to be blown up at the right times to spell "Coke adds life" in the night sky for years.

NOT $2.5 million for the ad (2)

afniv (10789) | more than 14 years ago | (#1644236)

From an article:

The company announced Thursday it would pay the cash-starved Russian space agency about half the price of a 30-second TV ad during the Super Bowl -- currently up to $2.5 million -- for the right to paint its logo on a Russian Proton rocket.

So, if the $2.5million price tag is correct, Pizza Hut's cost is $1.25million for the Russian rocket ad.

I'm still waiting for that big banner ad in orbit that you can see at night. I forgot who was planning that.

~afniv
"Man könnte froh sein, wenn die Luft so rein wäre wie das Bier"

one question (1)

joekool (21359) | more than 14 years ago | (#1644238)

why bother--for anyone to see it you have to pay for a commercial anyway--why not have someone add it in with the GIMP in postproduction!

Advertisements on the Moon? (2)

Ptolemarch (11506) | more than 14 years ago | (#1644240)

I am personally going to resolve, right now, to permanently boycott any company that has the audacity to paint its own image on the Moon.

Thank God[?] [blockstackers.com] that Pizza Hut didn't go through with those plans.

Hemos redeems himself.... (3)

dave_aiello (9791) | more than 14 years ago | (#1644241)

...by using scientific notation in a Slashdot headline.

Who says this isn't News for Nerds.

Wait a Cotton Pickin' Minute (0)

Anonymous Coward | more than 14 years ago | (#1644243)

Are they doing this under the GPL?

From someone with too much time on his hands and the letter Q.

Re:NASA advertising? (4)

bmetzler (12546) | more than 14 years ago | (#1644244)

It'd be horribly tacky if NASA decided to put ads on the rockets, but it's quickly becoming something that will be necessary for them.

In that case ... you can't miss this [gcfl.net] .

-Brent
--

This is a good thing. Really. (0)

Anonymous Coward | more than 14 years ago | (#1644245)

Blade Runner, Starship troopers.. you notice these movies have little to do with governmental control in the future? all the major advances are fueled by industry and coporations.. i mean really.. they already run the world anyways.. it makes sense that they will be the ones to push our lives forward. Star trek is cool.. but.. starfleet? i doubt very much that a governmental agency can be that efficient.. blade runner and starship troopers are probably more correct, everything with a logo, and a logo with everything. It's the way of the future! And i don't mind it. Hilton Hotels, Pepsi, Pizza Hut - these companies have already started this push.. there will be no government to stop them in space.. i am suprised bill hasn't jumped on this bandwagon yet and built his new empire on the moon.. away from US govt. control. -bastard

Re:Hmmm.... (1)

The Good Reverend (84440) | more than 14 years ago | (#1644246)

For $1.25 milion, I'd go on every talk show in the world, advertise for them till they were bored of me, then have it removed. I'd still have a million dollars.
The Good Reverend

Re:What this is going to accomplish!! (1)

thebigo (2750) | more than 14 years ago | (#1644247)

I know that companies spend much more than that per year on multiple campaigns but doesn't blowing it all in one shot on such a lame concept seem a bit odd? Personally I'd prefer to see a much more creative Super Bowl commercial.

As far as the betterment of society, I think donating money to a worthy cause, for example victims of the recent earthquakes, and those who were ran out of house and home due to the hurricaine and other natural disasters are in need of some help more than people who can't decide which brand of pizza they like the best.

Wtf is wrong with them? (2)

Ater (87170) | more than 14 years ago | (#1644248)

Gotta give Pizza Hut some credit though. I mean, look at the way they're taking the initative. Rocket advertising, and a large burned logo on the moon! Sure there may not be any life on the moon, but Pizza Hut can't be bothered with such trivial details when there's a vast untapped moon market out there that is just waiting for fast food pizza!

Seriously though, wtf does Pizza Hut hope to accomplish with this. Even scarier is the simple thought of defacing a whole heavenly body just for advertising purposes. That kinda stuff is supervillan material (though I suppose todays corporations are the current equivilent). Besides do they really expect people to be walking around at night, look up and suddenly see a giant Pizza Hut logo staring down at them, and develop an irrisitble craving for Pizza. Here's a thought Pizza Hut, spend the money improving your food and service. I don't give a crap if you have a logo on some random Russian rocket, I want a pizza that actually has more than a drop of pizza sauce on it and I want it delivered before I start gnawing on my limbs to satisfy my hunger.

Wtf is wrong with them? (0)

Ater (87170) | more than 14 years ago | (#1644249)

Gotta give Pizza Hut some credit though. I mean, look at the way they're taking the initative. Rocket advertising, and a large burned logo on the moon! Sure there may not be any life on the moon, but Pizza Hut can't be bothered with such trivial details when there's a vast untapped moon market out there that is just waiting for fast food pizza!

Seriously though, wtf does Pizza Hut hope to accomplish with this. Even scarier is the simple thought of defacing a whole heavenly body just for advertising purposes. That kinda stuff is supervillan material (though I suppose todays corporations are the current equivilent). Besides do they really expect people to be walking around at night, look up and suddenly see a giant Pizza Hut logo staring down at them, and develop an irrisitble craving for Pizza. Here's a thought Pizza Hut, spend the money improving your food and service. I don't give a crap if you have a logo on some random Russian rocket, I want a pizza that actually has more than a drop of pizza sauce on it and I want it delivered before I start gnawing on my limbs to satisfy my hunger.

Re:ACK! (1)

mmoore (18491) | more than 14 years ago | (#1644250)

But if they did do this-how much would it cost? And who really "owns" the moon? Would it fall under the GPL? ;-)

Betterment of Society (1)

Nachtfellen (67655) | more than 14 years ago | (#1644251)

Personally, I think a really good cause would be to further the sapce program.

Re:If that what it takes... (2)

bmetzler (12546) | more than 14 years ago | (#1644252)

..to get that damned space station operational, I'm all for it. Let all the Russian rockets be decorated like NASCAR stock cars (or Formula 1 cars if you prefer). At least they'll have some dough to participate (no pun intended...no wait I guess it is intended).

You mean painted up like this [gcfl.net] ?

-Brent
--

$2.5e6 isn't THAT much money (1)

mosch (204) | more than 14 years ago | (#1644263)

Sure to folks like you and me, it seems like quite a bit, but it's nothing to a corporation.

Case in point, I recently read that one of the area high schools found a way to offset the cost of a new stadium. They switch to selling coke exclusively and they get $2e6 to help offset the costs of the stadium. This is at a high school which only has around 500 students/class.

I think the fact that we're talking about it proves that it was money well spent for the pizza hut execs. Granted, I wouldn't touch a Pizza Hut pizza with a 10 parsec pole, but it did make me think about Pizza Hut, and the fact that they just helped out science. If they made good pizza, I'd buy some.

Fear Pizza Hut (0)

whm (67844) | more than 14 years ago | (#1644264)

The scariest part about this article:


Pizza Hut marketers first considered burning a billboard into the moon with lasers, Chief Executive Officer Mike Rawlings said. But astronomers and physicists advised that the image would have to be the size of Texas to be seen by earthlings more than 238,000 miles away.


Marketing is a department I avoid.

I work in advertising as a media planner and.... (2)

cancrman (24472) | more than 14 years ago | (#1644265)

I think this is the biggest waste of money out there. There are a lot better ways spend this money from a media standpoint. A few examples (not the best, hey its the end of the day):

Advertise in Money Magazine 20 times (~$120m an issue, not the best vehicle for the hut but I know the cost offhand)
Adveritse in Wired Magazine 62 times (~$40m an issue)
Buy 6 :30 spots on ER (~$400m each)
Put together a complete media plan for 1 year for most of out clients (who would kill to have that much money to drop on advertising)

But this assumes that the Hut has a finite budget. In reality any enitity that spends $200MM+ a year in advertising has to try new and different things to get noticed. And this is definitely different. To all of you that think no one will see this, I can pretty much guarentee that this will be picked up by local news stations (maybe even network if it's a slow news day, but after Japan who knows).

Pete
Dyslexics Untie!

Re:Advertisements on the Moon? (1)

hork (39159) | more than 14 years ago | (#1644267)

Agreed. I see advertising on the moon, or spoiling my experience of the Milky Way (I have a great view from where I live), and I'll never buy a thing from that company for the rest of my life.

Is anyone circulating a petition to protest such a gawdawful idea? Are there any efforts, say through the UN, to take a proactive stance in international law against "defamation of the heavens"?

Re: April Fools Joke (2)

bmetzler (12546) | more than 14 years ago | (#1644268)

This is so funny! Can you imagine some bonehead coming up with this idea, of projecting an ad on the moon with lasers?!?!

The first thing I thought of was that this was an April Fools joke. Hey, it really *is* halfway in between April Fools making this a half April Fools day. Sort of like a half birthday. Some editor was having fun today. Pizza Hut really *didn't* have ideas of advertising on the moon.

Besides this should have been posted under, "It's Funny. Laugh" and not "News"

-Brent
--

Re:delivery charge (2)

bmetzler (12546) | more than 14 years ago | (#1644269)

I just take it out of the drivers tip in hope that the complaints from drivers will get it lifted...

Man, next you will complain that they *charge* for the pizza.

Hmm, delivery charge, or no more delivery's? Although there is "free lunch" in the software world, you'll never find that buying pizzas. You have to pay for what you get.

Perhaps if you don't like paying a delivery charge you could consider going out and picking up your pizza yourself, so that those of us who *do* appreciate getting a pizza delivery can get the quality service we pay for.

-Brent
--

Forgot to mention... (1)

hork (39159) | more than 14 years ago | (#1644270)

As far as putting Pizza Hut logos on rockets for $$, well, no big deal. It goes up, it splashes down. Sold for scrap, smelted, re-used.

But if only that were all ... I toured a bunch of the robotics labs at Carnegie-Mellon a few years ago. The researchers said that since a lot of DOD funding had dried up, many labs were being approached by big entertainment firms (you know, like the one with big ears) to sponsor space shots and space robotics/teleoperation. The plan for one moon rover was that the scientists would get to use it for 50% of the time, and the remaining time would be available for said yuk-yuk provider to sell to overly-rich yahoos, who could tele-drive it around for my yearly income per minute. or maybe hour. In return, the entertainment firm would fund half the moon shot.

Pretty sad. Maybe the economy is good enough now so that the scientists can get the funding they need. I don't know.

M. Selene, where have you gone? We need you.

No moon advertising! (2)

Ledge Kindred (82988) | more than 14 years ago | (#1644271)

Wasn't it in a RAH story that someone had the idea of sending up a multi-warheaded rocket that would near-impact the moon but at the last minute blast out a bunch of small rockets that would spray some sort of colored or reflective material along predetermined paths that would scrawl out the logo of whatever company paid for it?

Or was a for-real idea?

Stuff like Pizza Hut wanting to laser their logo onto the moon just muddles my brain into not knowing which of these hairbrained ideas are real and which aren't...

In any case, I think if *any* company went so far as to actually use the moon as a big billboard, the public backlash would be so horrendous that no company never do it again. Or at least, I would hope so.

-=-=-=-=-

yeah but... (1)

peterjm (1865) | more than 14 years ago | (#1644272)

I bet it won't get there in 30 minutes...

2.5e6? Sorry no. (2)

crayz (1056) | more than 14 years ago | (#1644283)

"Pizza Hut chief executive officer Mike Rawlings said the company is paying about half the price of a 30-second TV ad during the Super Bowl - currently up to $2.5 million - for rights to put the ad on the rocket." This is called reading comprehension(or math skills?). I wonder what Kartoffel got on the SAT? Hehe.

Re:C H A (1)

Felix The Cat (9459) | more than 14 years ago | (#1644284)

Deus yes, I remember that! I also seem to remember that in subsequent episodes, you could still see the letters burned into the moon. Brilliant!

Hm... Blue, white and red flag topped by a red Pizza Hut roof painted on the side of a rocket...? Why not?

Mrow?

Better than a laser (1)

Listerine (7695) | more than 14 years ago | (#1644285)

Is it just me or is a laser way too uneconomical? They would be better off making a huge projector out of the sun. Place it in a stationary orbit, synchonrous with the Earth, so that there is always one HUGE pIzaa Hut ad hanging there in the sky. Even better, if the focused light on it, aliens would be able to see a huge Pizza Hut logo on the surface of Earth! Wooooo advertising!

Re:For those of you who don't read the articles (1)

Kartoffel (30238) | more than 14 years ago | (#1644286)

Absolutely correct. At this point nobody's sure if the problem is one-of-a-kind or if it affects all of the orbiters. A valve somewhere in the OMS was leaking, IIRC. NASA will most likely inspect the equivalent valves on all of the other orbiters to see what the real situation is.

Not to worry, however, because now that the Pizza Hut flight carrying the SM (service module) has been postponed, all of the subsequent missions will slip as well.

Before the slip the next scheduled mission after the Servce Module was STS-101 (Atlantis) carrying the spacehab cargo module (the hab) in December 1999.

Ever since the last Mir crew have returned to Earth there have been ZERO people in space. This is the first time no people have been in space for over 10 years. I think it's quite safe to say that there won't be any ISS flights until 2000 (or should that be Y.D.A.U.?)

My apologies for quoting the incorrect 2.5 million number. It wasn't Hemos' fault.

Re:No moon advertising! (1)

hork (39159) | more than 14 years ago | (#1644288)

My recollection is of an actual ad exec idea; not something from RAH. But I could be wrong.

What I heard about this was that Pepsi's logo wouldn't fit and still be generally legible ... but Coke's would. However, Pepsi might still want to buy the advertising rights (from whatever organization would have (a) the jurisdiction and (b) the willingness to debase itself). They would do this, it was said, to prevent Coke from putting their logo up there. The plan I heard was to put up a dusting of reflective particles. A thin dusting would do --- just enough to noticeably affect the albedo of certain areas.

Linshuttle Project (0)

Anonymous Coward | more than 14 years ago | (#1644289)

Anyone remember the LinShuttle project... seems like http://asylum.inaxx.net/linshuttle was a pretty similar idea. Figure Pizza Hut saw some marketability where we didn't.

Re:Advertisements on the Moon? (1)

jafac (1449) | more than 14 years ago | (#1644290)

How about boycotting them simply because the pizza sucks?

"The number of suckers born each minute doubles every 18 months."

Re:PepsiCO owns Pizza Hut (2)

SeanNi (18947) | more than 14 years ago | (#1644291)

Dunno about the Pizza Hut <=> PepsiCo angle, but I do recall reading something in the article about the fact that they were planning on videotaping the launch, and putting that in their telly adverts, or some such.

That's probably a bit closer to their target audience :-)
--
- Sean

Re:No moon advertising! (1)

Jonathan_S (25407) | more than 14 years ago | (#1644292)

Yeah, I remeber that, can't think of the name of the story, but it was the one where Harriman was trying to scrape up money to send the first rocket to the moon. He gave a marketing company the idea that their compeditor was going to pay to have an ad placed on the moon, so he ended up getting people to pay him to not but other people's hypothetical marketing on the moon (didn't have the thrust to actually carry marking material). IIRC the idea was to use small rockets to spread carbon dust or other non reflective material in large patterns to create a black pattern on the white reflected surface of the moon.

Re:Advertisements on the Moon? (2)

jafac (1449) | more than 14 years ago | (#1644293)

Kind of reminds me of that issue of "The Tick" where Chairface constructs a giant heat-ray to perform the ultimate act of vandalism; carve his name onto the surface of the moon so that it's visible from Earth.

I've always wondered if Neil Armstrong didn't march out some letters in the lunar soil: First Post! Nixon sucks!

"The number of suckers born each minute doubles every 18 months."

Enviromental Advertising (5)

Skyshadow (508) | more than 14 years ago | (#1644294)

The idea of putting an ad or a logo where everybody can see it isn't a new one. There's a company (I forget who) which offers a satellite-based banner. After launch, the satellite would unfold a thin banner which would end up being the size of several football fields. In LEO, this could be easily seen at night and even during the day. It would orbit for a few weeks or months, then fall out of orbit and burn up.

It would give global coverage and it's actually relatively affordable (compared with the huge amounts companies spend on ads for events like the superbowl). No companies have elected to go for it, however, because they're afraid of public backlash.

Picture this: You're just finishing up a week-long canoe trip in Minnesota's boundry waters with your SO. You've been unplugged from everything related to your job or your worries or the real world in general for days now. You and your honey cuddle up in a sleeping bag that night next to the smoldering embers of your fire, look up at the stars at see...

A Nike swoosh.

Would you respond positively to the ad? Go out and buy Nike for your next "roughing it" trip? More likely, you'd make it your life goal to see the Nike Corporation destroyed and Phil Knight's children out on the street selling pencils. This is why I'm a bit shocked that Pizza Hut actually considered engaging in a form of enviromental advertising.

But I agree -- this crosses the line. Being able to get the heck away from the world every so often is something I value more than I can easily express. While regulating this sort of thing would be about as easy as regulating the internet (because there is a growing number of money-hungry countries with launch capabilities), I think a bit of self-regulation could be accomplished if, say, the first few companies to do this had their CEO picked off by a sniper (not a suggestion, just an idea I'm throwing out to anyone who is good with a deer rifle).

----

What about tobacco? (1)

sharkey (16670) | more than 14 years ago | (#1644295)

What if the tobacco industry follows this lead? Will there be major campaigns and other foolishness directed at NASA, a la NASCAR, to prevent the corruption/addiction/brainwashing of the various adolescent aliens whose parents depend on our space-race to keep their kids entertained?

I think you're missing the point here... (2)

kaphka (50736) | more than 14 years ago | (#1644312)

Two points, actually.

First of all, a lot of the folks here are complaining that this is just a pointless publicity stunt. Well, yes. And the point of a publicity stunt is to draw publicity, which is also (mostly) the point of advertising. Even if only a few people ever actually see the rocket with the Pizza Hut logo on it, many, many more will hear or have already heard the news reports about it. Pizza Hut has been in the news more in the past few days than any other time that I can remember, and I'm sure we'll hear even more about it when they actually launch the thing. Hell, they even got Slashdot talking about them!

Second point: Pizza Hut isn't necessarily just looking for publicity, at least not direct publicity. This rocket is carrying components of the ISS; PH can now legitimately claim that they are "sponsoring" the ISS, and space exploration in general. I doubt that they can write it off as a charitable contribution on their taxes, but I for one am willing to give them credit for helping to advance science. It seems to me that big corporations used to do this sort of thing a lot... Westinghouse scholarships, for example. (A bad example, but I can't think of any others.)

Oh, one more little thing... Some posters have reacted with horror to PH's supposed plan to "paint" their logo on the moon with a laser. Assuming this story is true at all, I'm sure they didn't plan to carve their logo into the moon, but rather to project it, probably only for a minute or so. (Think of the power required...) While I'm not sure I like this idea either, it's not as patently evil as it seemed at first.

While I'm on-topic... Seeing the price tag in the headline written in scientific notation really gave me warm fuzzies. Slashdot rocks. :-)

Re:ACK! (1)

jafac (1449) | more than 14 years ago | (#1644313)

Oh, it wouldn't be on the Full Moon. It would be best during the NEW moon, where more dark surface would be available to reflect the laser at a higher contrast.

"The number of suckers born each minute doubles every 18 months."

Re:Evil plan? (1)

jafac (1449) | more than 14 years ago | (#1644314)

hey, brainstorming. No bad ideas.

"The number of suckers born each minute doubles every 18 months."

Questions? Answers? (1)

SeanNi (18947) | more than 14 years ago | (#1644315)

>But if they did do this-how much would it cost?

Compared to the annual advertising budgets of some multinationals, probably not that much... One would just have to get their act together and forgo all other advertising for a couple of years, I suspect. Of course, with a permanent advertising source like that, any other advertising will lose significance quite rapidly. And once proven to be possible, other companies will try to emulate. Frightening prospect...

>And who really "owns" the moon?

I'm not entirely sure, but I believe that it is theoretically owned jointly by "all the people of Earth," or some such. Some nice warm fuzzy agreement that no-one will try to assert control over it for themselves.

Of course, as soon as some company tries to place advertising all over it, I have no idea how well said agreement will be able to prevent them, whether it'll be able to hold up, be enforceable, or even apply. Of course, IANAL.

>Would it fall under the GPL? ;-)

Don't be daft!
--
- Sean

What's that whirrring sound? (1)

jafac (1449) | more than 14 years ago | (#1644316)

Lennin and Marx spinning in their graves.

(okay, I know Lennin isn't even in a grave, it's a figure of speech. Alright?)

"The number of suckers born each minute doubles every 18 months."

Re:NASA advertising and the Pope (1)

nedy (94817) | more than 14 years ago | (#1644317)

So NASA is going to allow advertising. Next thing you know the Pope will have a swoosh on his vestments, and maybe Reform Jews will have Addidas on the Yamakas. I heard that MacDonalds is planning on painting their logo in red on the asses of every rat in San Francisco, since the last census found there were more rats than people in the city (politicians included). The other day, there was a small article tucked away in the newspaper which said some advertising agency is planning on having huge illuminated ads on the surface of the moon that can be seen from earth. Kind of takes the romance out of things, what with giant condom ads staring you right in the face just when you get ready to kiss someone. And now we have Pepsi and Coke fighting over who is going to put their machines in school cafeterias, so it all goes to prove one thing, as Rosanne Rosannadana use to say: "If it isn't one thing, it's another . . . . " ---nedy "Puto deus fio." (I believe I am turning into god" ---Giaus Suetonius Tranquillus (Suetonius) from De Vita Caesarum, Divus Vespasianus XXIII, 4. (as said by Vespasianus jsut before dying).

Re:ACK! (1)

GPB (12468) | more than 14 years ago | (#1644319)

Our forefathers would say that whomever first set foot on the moon and stuck a flag in it owns it. This would be the USA, although I hardly think the rest of the world would stand for the USA claiming they own the moon.

-B

How nice of the PR whores... (1)

Evil Poot Cat (69870) | more than 14 years ago | (#1644320)

...to turn the ISS into a billboard. I just hope Coke has the dignity to merely supply the station with drinks.

The real problem I have here, is that a completely non-related squatter company gets to buy ad space on something. Sports or Space, the concept is the same. The Kellogg's Winston Cup car? You gotta be kidding me. Next, we'll have companies posting ads on military aircraft. We'll have the "McF-16" and the "Ford Apache". Don't forget the new Pokemon class of frigates.

For the rest of history we'll have to look at the Pizza the Hut logo on the side of the rocket, whenever we watch the replay.


Re:Hemos redeems himself.... (0)

Anonymous Coward | more than 14 years ago | (#1644322)

If this was really News for Nerds, he woulda done it would have been 0x2625A0.

Incidentally, you know why 42 is the answer? Whatever diety did or did not create the universe thinks in Binary. 42 == 101010

Re:PepsiCO owns Pizza Hut (not anymore) (1)

ThePlague (30616) | more than 14 years ago | (#1644324)

The first thing I thought of when I read the article was if Taco Bell would fork over the money to send up their chihuahua mascot on a mission. Think of the possibilities for post-production editing! Along the same lines, I remember seeing on Discovery/TLC/PBS that one of the normal foods that work in space is Tortillas; better than bread, as less crumbs. This seems like a natural tie-in to me.

If that what it takes... (2)

BlueSpark (31578) | more than 14 years ago | (#1644332)

..to get that damned space station operational, I'm all for it. Let all the Russian rockets be decorated like NASCAR stock cars (or Formula 1 cars if you prefer). At least they'll have some dough to participate (no pun intended...no wait I guess it is intended).

C H A (2)

Kartoffel (30238) | more than 14 years ago | (#1644333)

OK, who remembers the episode(s) of The Tick where Chairface Chippendale tries to burn "CHAIRFACE" on the moon with an enormous laser, but only gets as far as "CHA"??

But seriously, I honestly don't have a problem with Pizza Hut's advertising. After all, national governments put their logos and symbols on rockets all the time. The Russian Space Agency is really strapped for cash needs all the help they can get. Kudos to Pizza Hut for the donation!

PepsiCO owns Pizza Hut (2)

Knight (10458) | more than 14 years ago | (#1644334)

They mentioned in the article that PepsiCo paid to have a soda can float outside the space shuttle earlier. I'm pretty sure Pizza Hut is owned by Pepsi, so this is really the same company paying again to get more space-exposure. Interesting, because I'll bet the money would have been better spent on that Super-bowl ad. The people interested in space are usually a little bit smarter, and less swayed by advertising stunts than those who watch football games. Before you football fans jump down my throat, I love football as well, and I'm planning to watch the game. :) I just don't think that the side of a rocket that none of their target audience will actually see in person seems like a waste of a couple million bucks.

If you need to point-and-click to administer a machine,

The purpose of this ad... (2)

Enoch Root (57473) | more than 14 years ago | (#1644335)

You know, they're not paying so much so the Martians can see the ad for Pizza Hut then ask them to deliver to Uranus in 30 seconds else it's free. They do it precisely because they get news coverage, and people start talking about it. It'd be like launching a Pizza Hut ad down to the bottom of the Ocean; no one will see it, but the publicity generated by the event comes in very cheap.

At this price, and with the amount of collateral publicity it generates, the price they're paying is a bargain.

"There is no surer way to ruin a good discussion than to contaminate it with the facts."

Tang? (2)

Botos (37607) | more than 14 years ago | (#1644336)

So now that Pizza Hut is on this big space kick, does this mean I can finally get some Tang to go with my pizza?

Pizza delivery (1)

SpinyNorman (33776) | more than 14 years ago | (#1644337)

I've always wanted to go someplace incredibly remote, like the top of everest, and order a dominos pizza with an iridium phone. :-)

It might be cold, but it should be free!

What is this going to accomplish?? (1)

thebigo (2750) | more than 14 years ago | (#1644338)

Umm, last time I checked, I couldn't read the site of rockets in orbit. Perhaps my eyesight has just gotten really poor because I use the computer too much. If you ask me this is the biggest waste of money I have heard of in a long long long time. I am reminded of a great lyric... "Strictly Commercial" (Frank Zappa). If you have that much money it's disgusting in my opinion that you waste it on an ad that nobody can see, why not use it for the betterment of society. Oh well, it could be worse. (scary thought eh?)

Re:NASA advertising? (1)

kurgan_cyberdude (91898) | more than 14 years ago | (#1644339)

At least its not as bad as their original idea, as mentioned in the BBS article... shine lasers onto the surface of the moon so we all see a Pizza Slut logo on the surface of the moon??? Geez, I've always been pro-advertising, but that crosses the line!

Re:PepsiCO owns Pizza Hut (not anymore) (1)

Isaac-Lew (623) | more than 14 years ago | (#1644340)

IIRC,

ACK! (2)

Enoch Root (57473) | more than 14 years ago | (#1644341)

From the article:

Company officials had wanted to use lasers to shine a giant logo on to the surface of the moon, but they started looking for an alternative promotional idea when they learnt that the image would have to be as big as Texas to be seen by earthlings more than 380,000 kilometers (238,000 miles) away.

These ad execs are either on drugs, or they read too much of "The Tick". Of course it has to be as big as Texas. And I bet if it was dirt cheap, they'd do it too. I can't imagine the horror of gazing up at the Moon every full moon and seeing the bloody Pizza Hut logo. That would be a nightmare.

Let's hope no one thinks of something so stupid ever again. Leave it to Chairface to design large lasers to etch his name on the Moon. ("Cha?")

"There is no surer way to ruin a good discussion than to contaminate it with the facts."

Spoon! (0)

Anonymous Coward | more than 14 years ago | (#1644342)

Spoooooon!!!

I can see the commercials now...... (1)

Chas (5144) | more than 14 years ago | (#1644343)

The things we'll do to deliver a warm pizza.

Cut to a scene of the pizza boy sitting directly under the main booster with a bewildered look on his face

FWOOOOSH!


Chas - The one, the only.
THANK GOD!!!

Re:yeah but... (1)

PigleT (28894) | more than 14 years ago | (#1644344)

And the coke will be flat... but at least it'll have green cheese! ;)

Re:I don't know which is sadder... (1)

David Price (1200) | more than 14 years ago | (#1644345)

Nobody will actually see?

One of the most tried-and-true advertising strategies in a marketroid's playbook is to get the brand name into your consciousness, usually by repeating it over and over again. Next TV commercial you see, count how many times the brand name is said aloud. Contrast that with how many times you'd expect it to be said aloud in normal conversation.

I wonder how many times the words "Pizza Hut" have come up in this discussion alone. Multiply by thousands of people talking about it around the water cooler, a story on every local news station's "...and now, something funny" segment, and kazillions of kilobytes of discussion elsewhere on the 'net.

The fact that only a few people will actually see an image of the Pizza Hut logo on the rocket is far overshadowed by the fact that people will be talking about the act, over and over, and using the words "Pizza Hut," over and over.

I think the advertising is working on me - I want a pizza.

I'm calling Papa John's right now :)

Re:Hehe... (1)

BradyB (52090) | more than 14 years ago | (#1644346)

It's about time someone did something like that. I mean most times these launches get great media coverage. So they will have their little ad seem probably around the world. If I could afford to advertise a website on it. I'd be the next one to put it on the Space Shuttle. This could put a whole new meaning to Geeks In Space

Re:P I Z (1)

cdlu (65838) | more than 14 years ago | (#1644347)

I think it would be a lot of fun if we could scrape together some resources as a community to have
"Powered by apache" written on the side of one of the Russian launch modules. :)

Re:PepsiCO owns Pizza Hut (1)

DHartung (13689) | more than 14 years ago | (#1644348)

There is a new franchise in California, "Pac Hut", that has been silently buying up Pizza Huts off of Pepisico. What tipped me off was that one of the restaurants served Coke products.

It wasn't that silent. It's just that a holding company like Tricon Global doesn't have the name recognition that Pepsico does. You don't sell a $20B business without people noticing ... at least, people who read the business section once in a while. :)

And Tricon, burdened by debt that Pepsico assigned to it during the spinoff (nice guys), has been selling corporate stores to franchisors right and left. All of them are struggling with outdated store concepts and menus. But being managed by restaurant people instead of sugar-water people has helped immensely, if what I've read is to be believed.

Re:NOT $2.5 million for the ad (1)

BradyB (52090) | more than 14 years ago | (#1644350)

Wasn't the big banner ad that you can see from orbit done on the last Dilbert cartoon on TV. When Dilbert had lost the "nack" to do techno stuff and he miscalucated the actions of the rocket and sent the satelites spinning out of orbit causing power outages and the like on Earth. It was a great episode. He found his nack when he wasn't looking for it. So you think your Commodore 64 is neato, what kind of chip you got in that thing a Dorito?

Imagine if the rocket should explode. (1)

chrisd (1457) | more than 14 years ago | (#1644352)

I don't mean to jinx things, but has the pepsi company figured out a backup plan should the rocket launch and explode.
Or worse, should launch and explode in such a way that kills thousands? This is the kind of marketing that has to make you wonder who is behind it.
Chris DiBona
--
Grant Chair, Linux Int.
VP, SVLUG

Re:one question (0)

Anonymous Coward | more than 14 years ago | (#1644354)

cuz nobody except geeks use Gimp, maybe?

Photoshop rulez. Find a major commercial ad that used the Gimp. (ads in Linux Journal don't count)

Pepsico doesn't own Pizza Hutq (1)

cameldrv (53081) | more than 14 years ago | (#1644362)

Actually Pepsico spun off its fast food businesses several years ago. They're called Tricon I believe.

drawing the logo on the moon (0)

Anonymous Coward | more than 14 years ago | (#1644363)

They were thinking of using a laser to draw the pizza slut logo on the moon? Wasn't that an episode of the Tick?

Evil plan? (1)

chuck (477) | more than 14 years ago | (#1644364)

Company officials had wanted to use lasers to shine a giant logo on to the surface of the moon, but they started looking for an alternative promotional idea when they learnt that the image would have to be as big as Texas to be seen by earthlings more than 380,000 kilometers (238,000 miles) away.
This is so funny! Can you imagine some bonehead coming up with this idea, of projecting an ad on the moon with lasers?!?!

I'm simultaneously reminded both of Chairface Chippendale (CHA), as well as Dr. Evil (``All I want is sharks with... laserbeams on their forheads!'' or something to that effect.)

Who's going to see it... (1)

dpdx (52919) | more than 14 years ago | (#1644365)

That wouldn't have seen it on TV?

My point is, its only redeeming value is the "oh cool, it's on the rocket" factor. Other than that, it's an image just like every other logo they put on TV, so it enters into my conscience with the same impact as say, a Union Carbide ad, i.e., hardly at all.

Of course, you could paint the Pizza Hut logo on my neighbor's house and car, and I still wouldn't eat there. Take n' Bake til I die, I guess I am.

So if they want to throw $1.25 mil at the Russian space program, I'm OK with it. That's certainly a better place for it to go than your friendly neighborhood Congressman.

_____

Hmmm.... (1)

Rabbins (70965) | more than 14 years ago | (#1644366)

I wonder how much Pepsi Co. would pay me to tattoo a pepsi logo on my forehead, in big, bright and bold colors.

Seriously.

Re:PepsiCO owns Pizza Hut (not anymore) (1)

Isaac-Lew (623) | more than 14 years ago | (#1644367)

Dammit...hit Submit too early...

Anyway, IIRC PepsiCo spun off Pizza Hut, KFC and Taco Bell into a new entity (Tricon). See www.triconglobal.com for info.

NASA should allow advertising (1)

weloytty (53582) | more than 14 years ago | (#1644368)

Since congress seems to want to cut the budget for the space program, I think NASA should allow advertising.

For example, we should send a replacement for the Mars Climate Observer, but there is no money in the budget. They said IIRC, that it cost ~125Mln USD, so we can hit all of the tech companies up for it. I bet it would be easy to get at least a few million each from, say: IBM, SUN, AOL, MS, DELL, Compaq, Boeing, Martin Marietta, etc, etc. Let 'em each have a spot on the device to stick a logo, let em use it in advertising..they would get the PR value, and we would get the science.



Pizza Hut Sucks (1)

Elias Ross (1260) | more than 14 years ago | (#1644369)

I can't belive the McDonalds of Pizza would spend so much money on a worthless ad campaign like that.

Am I right in saying Pizza Hut has the worst pizza this side of the planet (har har)? Do you think that spamming the atmosphere with their logo will help "redefine their image"? Is there consensus among the Slashdot crowd that Pizza Hut sells not what anyone who has had real pizza would call pizza?

Instead of find new and cheaper ways to sell machine-made bread with bland sauce and Real(r) cheese, wouldn't the world be a happier place without this corporate slop? I would rather see $2.5e spent sending a real rocket at their headquaters.

P I Z (2)

kuro5hin (8501) | more than 14 years ago | (#1644370)

I think it would be cool if the moon said "P I Z". The Greys would wonder what the hell was going on next time the stopped by....

----
We all take pink lemonade for granted.

Price of advertising? (1)

flamingdog (16938) | more than 14 years ago | (#1644371)

How much does the normal advertising campaign cost? Just with TV ads and such? Because they know (if they dont, pity on them) that nooone can see it from outer space. So this is all in the hope the media will pick up on it and cover it with great enthusiasm. So, would this be cheaper than the normal TV advertisements?

---------------------------
"I'm not gonna say anything inspirational, I'm just gonna fucking swear a lot"

I don't know which is sadder... (2)

DranoK (18790) | more than 14 years ago | (#1644382)

I'm not sure exactly which aspect of this is more depressing:


1) That Pizza Hut paid 125 times my annual sallary to pull a publicity stunt that, other than a few newspapers, nobody will actually *see* (Well, very few.) I mean, even a 30 second spot on the Super Bowl is only about $1 million.


Or 2) That $2.5 million dollars worth of customers will read about this and say, "Screw Domino's, let's go to Pizza Hut!!!" Sheesh.


Don't blame the advertising companies too much...Remember, it's the customers who really pay for these ads.

--DranoK

No kidding! (1)

gonzocanuck (44989) | more than 14 years ago | (#1644383)

I think if they started doing that I would kill myself. That would be the last straw - the Great Combine will have officially rolled over us, shredding up the last of our humanity, dignity and consciousness.

So? (2)

Reject (11791) | more than 14 years ago | (#1644384)

Who cares? Really, it's just paint (or whatever) on the side of a rocket. I hate ads as much as the next guy, but it's just an ad on the side of a rocket. As a result, the Russian Space Program gets money, Pizza Hut gets an ad and life goes on. No one will probably even see or hear of it besides this article. Besides, at least Pizza Hut makes better pizza than most places..

The part that SHOULD worry people, for obvious reasons, is this

"Company officials had wanted to use lasers to shine a giant logo on to the surface of the moon, but they started looking for an alternative promotional idea when they learnt that the image would have to be as big as Texas to be seen by earthlings more than 380,000 kilometers (238,000 miles) away."

But an advertisement on the side of a rocket? It doesn't hurt anyone and it helps the space program, so why complain?

--
Reject

Re:PepsiCO owns Pizza Hut (1)

J. Tang (16252) | more than 14 years ago | (#1644385)

> I'm pretty sure Pizza Hut is owned by Pepsi,

This was true in the past, but times have changed. There is a new franchise in California, "Pac Hut", that has been silently buying up Pizza Huts off of Pepisico. What tipped me off was that one of the restaurants served Coke products.

Re:ACK! (1)

Darksky (58431) | more than 14 years ago | (#1644386)

I seriously think the US should ban even the IDEA of advertising on the moon.... and other countries with companies that could actually do it should too...

*shudder*

delivery charge (1)

geocajun (11733) | more than 14 years ago | (#1644387)

This must be what the new delivery charge is paying for.... Is this going on everywhere? $.50-$1.00 delivery charges? I just take it out of the drivers tip in hope that the complaints from drivers will get it lifted...

Re:NASA advertising? (2)

Suydam (881) | more than 14 years ago | (#1644388)

Well...I for one would welcome NASA ads on rockets. here you have a budget-starved governmental agency that can barely get their projects off the ground (and then they malfunction because of a metric conversion error [slashdot.org] ).

If you let them put ads on rockets, they'll have more money...and to me, NASA having more money is a good thing.

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