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Zune Sales Not So Bad After All

samzenpus posted more than 7 years ago | from the on-second-thought dept.

Microsoft 366

pyrbrand writes "Despite the iFanboy jabber that Zune sales were horrific, CNN has a story to the contrary. Turns out Zune was the #2 Digital Audio player in its first week of sales. Not a bad start for the challenger to the iPod throne. As others have pointed out the Amazon sales rank may have been thrown off by Zune sales being divided between the three colors."

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366 comments

divided sales (4, Insightful)

senatorpjt (709879) | more than 7 years ago | (#17044134)

Aren't the sales for ipods also divided between all the various models and colors?

Re:divided sales (4, Informative)

soft_guy (534437) | more than 7 years ago | (#17044236)

Aren't the sales for ipods also divided between all the various models and colors?
 
 
Yes - every SKU that is different is a different product. So, for example, the red nano is one product. The black nano is another product. The black and white 30GB video iPod are two products. And so on.

Re:divided sales (5, Informative)

earnest murderer (888716) | more than 7 years ago | (#17044402)

Indeed.

In fact, when I posted this comment there were 10 iPod moddels in the overall top 25 (not just electronics) and no Zune. Certainly this changes regularly, but come on... There are even 2 other players in that first page list. The black Zune doesn't even show up until the third page (63). You have to look up the others directly...
Brown 285, and White 484

http://slashdot.org/comments.pl?sid=209024&op=Repl y&threshold=3&commentsort=0&mode=thread&pid=170441 34 [slashdot.org]

The real story here is that someone is buying the brown one. ;P

But seriously, maybe it's selling well, but only if you count the first day sales (and not too many more days) does it compete with an iPod.

Re:divided sales (5, Funny)

TheDugong (701481) | more than 7 years ago | (#17044534)

"The real story here is that someone is buying the brown one. ;P"

Camoflage when the drop down an airliner's toilet?

colors? (-1, Redundant)

Anonymous Coward | more than 7 years ago | (#17044136)

That's the reason for the crappy Amazon ranking? Colors?

What about the black and white iPods then? (referring to the 30gb model that is)

As the saying goes... (4, Funny)

Anonymous Coward | more than 7 years ago | (#17044140)

There is a sucker born every minute ...

Question... (0)

Anonymous Coward | more than 7 years ago | (#17044144)

#2 in which country?

I thought I would point out (5, Interesting)

Fahrvergnuugen (700293) | more than 7 years ago | (#17044148)

That a RECORD PLAYER [amazon.com] is over a dozen places higher in the list than the top selling Zune.

Re:I thought I would point out (1, Insightful)

Anonymous Coward | more than 7 years ago | (#17044248)

That's a little misleading of an argument, considering what it really does (and it's usefulness)

Thanks! I can finally pirate my records! (3, Insightful)

KalvinB (205500) | more than 7 years ago | (#17044286)

In all seriousness that's actually a great gift for someone with an old record collection which is pretty much everyone over 40 or 50.

Re:Thanks! I can finally pirate my records! (2, Informative)

blueadept1 (844312) | more than 7 years ago | (#17044388)

Or... let me think... DJ's with thousands of albums that they want to convert to CD or MP3 for DJing instead?

Re:Thanks! I can finally pirate my records! (2, Informative)

shotgunsaint (968677) | more than 7 years ago | (#17044454)

Any DJ that would take a tremendous leap backward like this should be stripped of his PA and his pseudonym. It would be like Eric Clapton trading his guitars for a copy of Guitar Hero 2.

Re:Thanks! I can finally pirate my records! (0)

ceejayoz (567949) | more than 7 years ago | (#17044506)

Yes, because having access to thousands of different record albums to fulfil requests without having to car them all around to weddings and the like is just criminal.

Re:Thanks! I can finally pirate my records! (4, Funny)

Who235 (959706) | more than 7 years ago | (#17044656)

I'm pretty sure the GP was referring to the other kind of DJ.

You know, the "throw your hands in the air" type who mixes, scratches, and crossfades?

Not the one who spun "The Chicken Dance" at your cousin's wedding.

Re:Thanks! I can finally pirate my records! (0)

aliquis (678370) | more than 7 years ago | (#17044650)

I'm tired, but: Maybe he can get some real hifi equipment which doesn't sound like shit instead.

Re:Thanks! I can finally pirate my records! (-1, Flamebait)

Anonymous Coward | more than 7 years ago | (#17044504)

LOL, I don't even know anything about DJing yet I still comprehend that you are an idiot.

No matter how you put it... (3, Insightful)

IANAAC (692242) | more than 7 years ago | (#17044164)

Someone will always come back and refute you.

That's the nature of statistics.

And fanboys.

Re:No matter how you put it... (1)

Freaky Spook (811861) | more than 7 years ago | (#17044306)

Someone will always come back and refute you.

That's the nature of statistics.

And fanboys.

Theres lies, damn lies and fanboys.

I like it.

What can brown do for you (-1, Troll)

guisar (69737) | more than 7 years ago | (#17044166)

So what- what reason, besides it comes from Microsoft, would ANYONE have to buy one of this pieces of plastic shit. It's brown and it's a piece of shit.

If you want a decent player, get a Cowon A2, X5, etc. They use Linux and play it all. And what's with the Bill Bork. Shouldn't MS be represented by an overweight, chair throwing baldie doing a River Dance all over the stage? I think that's the modern Microsoft.

Re:What can brown do for you (1, Flamebait)

Orthodork (975038) | more than 7 years ago | (#17044284)

No one out there in the real world gives two shits for a player that "runs Linux". I'll repeat that, for emphasis: No one out there in the real world gives two shits for a player that "runs Linux".

Re:What can brown do for you (3, Informative)

YrWrstNtmr (564987) | more than 7 years ago | (#17044466)

If you want a decent player, get a Cowon A2, X5, etc. They use Linux and play it all.

Oh please. If I'm buying a music player, there are a few considerations:
Does it sound good?
Is it easy to navigate?
Can I transfer music realtively easily?

I don't give a tiny rats ass whether it's Linux or MS or Apple or some other dude. I don't care. And the unwashed masses buying these things care even less than I do.

Re:What can brown do for you (4, Funny)

Anonymous Coward | more than 7 years ago | (#17044574)

Yeah...

As long as it comes with BASH. Navigation made simple and intuitive.

What other competition? (3, Insightful)

MMC Monster (602931) | more than 7 years ago | (#17044172)

I am a touch surprised that it beat out sandisk, since sandisk sells more at amazon.

OT: Your sig - Nautilus bug (1, Informative)

Anonymous Coward | more than 7 years ago | (#17044496)

Not sure if this fixes the problem completely, but I noticed the bug referenced in your sig was marked as duplicate--the referenced bug has since been closed (fix committed to CVS on the 6th of November)

It didn't (4, Informative)

SuperKendall (25149) | more than 7 years ago | (#17044598)

After the first week boost, the Zune feel rapidly while the Sandisk stayed where it was - right in the middle of the iPods in the top fifteen or so MP3 players.

I don't know why people want it to fail so badly.. (2, Insightful)

Bamafan77 (565893) | more than 7 years ago | (#17044176)

The situation with Zune/iPod is no different than the situation with Office/ODF. *More* real choices = better for the consumer and lower prices by all! We need a serious challenger to Apple for no other reason than to force them to cross that final frontier - playing nicely with everyone else (i.e., not forcing their product chain down our throats with restrictive DRM). Once their current feature-set become commoditized, they'll have no choice but to add interoperability as a feature to differentiate themselves.

Re:I don't know why people want it to fail so badl (2, Insightful)

Bamafan77 (565893) | more than 7 years ago | (#17044226)

And I hate to reply to myself here, but I can't help but wonder if Apple is making the same mistake they made before - creating a closed-technology stack for short term profits. I can't really argue against Jobs for doing this (he's a billionaire after all), but as was proven in the old days of the Apple, eventually the competition catches up and cuts you off at the knees. There's something to be said for playing nicely with everyone.

Re:I don't know why people want it to fail so badl (2, Insightful)

burnin1965 (535071) | more than 7 years ago | (#17044312)


The situation with Zune/iPod is no different than the situation with Office/ODF


I suppose if your talking DRM only then you are correct. Apple holds a monopoly on the idiocy of DRM in digital music stores and players. But the last thing we need is another player with competing DRM, we need to get rid of DRM altogether.

The market for MP3 players is highly competitive, Zune brings nothing new to the market and is simply a Microsoft me too product. It will make no difference in fair use for music consumers and in fact brings a BS royalty tax on every device consumers purchase. Now even if you don't buy the corporate backed music you still have to pay for it in the form of a royalty to the coroprate music industry on every Zune sold. Thanks Microsoft.

burnin

Re:I don't know why people want it to fail so badl (5, Insightful)

ceoyoyo (59147) | more than 7 years ago | (#17044500)

Apple's music store has DRM, but there isn't any anywhere else. The Zune adds DRM to your un-DRMed songs for you. Plus the music industry royalty, that they're now pressuring Apple to add. Seems like a definite step backward.

Re:I don't know why people want it to fail so badl (1)

Ucklak (755284) | more than 7 years ago | (#17044612)

You can call it the music industry royalty but we all know it's a pirate tax.

One good reason why it's a dumb idea for others to pay it is because (take the iPod for example) other devices can be used as external drives.

If I were to use an iPod as a portable drive for my camera, should I have to pay a royalty for that?

Re: Better Distribution System? (1)

TaoPhoenix (980487) | more than 7 years ago | (#17044700)

Is it remotely possible that someone can do the wallmart trick for Non-RIAA music? Seamless triple threat of $7 CD's, no encumbrances, industry setting payments to artists, a solid midline player, a music store that banks upon the 'upsell effect' to avoid the need for DRM, and so on?

Last I knew all of this insanity was about protecting the $18 unit price of music from big box stores who feel a need to post a 4% growth gain forever. Last I knew, it was the race of building/land price vs. sales. "Costs are fixed, revenue is fickle".

For example, I'd like to see an eMusic store.

Re:I don't know why people want it to fail so badl (4, Insightful)

abes (82351) | more than 7 years ago | (#17044420)

Normally I would agree with you .. it would be nice for Apple to have pressure to do new better stuff with their ipod besides make it smaller and redder. But, and this pains me to say, in this case Apple seems to have actually done good with their dictatorship (it pains me to say dictatorships are good, rather than saying something bad about Apple).

See the related ./ stories, but because M$ caved into Universal, it's now causing issues for Apple. Apple was the only company willing to fight for a flat rate for the consumer and make it work. If it weren't for Apple's iTunes store, buying music onlne would still really suck.

And no, I don't like DRM'd crap, but I do like our environment better, and don't care to pollute it with more CDs that I'm just going to rip. Would I rather just because to get plain MP3s. Yeah, but that isn't going to happen anytime soon. From personal experience, Apple's DRM is pretty decent, and only got in the way once, where I had to deauthorize all my computers.

So in this case, competition actually isn't looking good for consumer's rights, primarily because most consumers buying these things aren't well informed.

Re:I don't know why people want it to fail so badl (1)

div_2n (525075) | more than 7 years ago | (#17044546)

I want it to fail because it is unacceptable that by adding your own non-DRM'ed music to it that the Zune puts it under DRM.

Say I'm an artist. I put my own music on my Zune. Then I beam it to someone else's Zune (squirt just sounds dumb). By Microsoft's reckoning, that person can only listen 3 days or 3 plays. Whichever comes first. What gives Microsoft the right to determine the conditions under which I get to distribute my music?

Re:I don't know why people want it to fail so badl (1)

east coast (590680) | more than 7 years ago | (#17044644)

At least MS gives you that option. Perhaps it is limited but it's better than nothing. It's not like they're DRMing your original copy.

Re:I don't know why people want it to fail so badl (1)

div_2n (525075) | more than 7 years ago | (#17044680)

If it proves to be a desired feature, others will follow.

Re:I don't know why people want it to fail so badl (4, Insightful)

illumin8 (148082) | more than 7 years ago | (#17044562)

The situation with Zune/iPod is no different than the situation with Office/ODF. *More* real choices = better for the consumer and lower prices by all! We need a serious challenger to Apple for no other reason than to force them to cross that final frontier - playing nicely with everyone else (i.e., not forcing their product chain down our throats with restrictive DRM).
Seriously wtf are you smoking? The Zune has DRM that is way more restrictive than the iPod. Songs that expire? Your own bands music that can be splooged (or whatever they call it) to somebody wirelessly but they can't keep it and it expires after they listen to it 3 times?

How you can compare the DRM infested Zune with ODF is beyond me. One is an open document specification that could enable people on different OS, hardware, or software to exchange files, the other is a closed platform music player with DRM so restrictive that your entire music collection can auto-delete itself because you forgot to pay your monthly bill...

Apple has real competition already (4, Insightful)

SuperKendall (25149) | more than 7 years ago | (#17044632)

Apple has had some good competition already - the Archos players, the Creative stuff and the Sandisk. Each of those has brought something interesting to the table and made Apple keep advancing.

What has the Zune brought that's new? WiFi sharing that is so limited it does not exist, and the standard now that EVERY MP3 player going forward will be pressed by labels to pay a small fee just for the right to exist! Has the existance of the Zune REALLY improved the market in any way?

Competition is great, but Microsoft left the door wide open for the RIAA to get a foot in. For that alone they deserve endless scorn and market failure.

The #1 reason to hate the Zune (5, Insightful)

loqi (754476) | more than 7 years ago | (#17044670)

There is a very simple reason to both avoid purchase of the Zune and pray to 42 that it fails. For every Zune sale, the record industry gets a cut. If you buy a Zune, you are propping up the RIAA. You are essentially paying a tax that assumes you are guilty of copyright infringement before you've even committed it (and of course you could get still get sued by the RIAA even after paying the absurd tax). This should sound familiar to Canadians.

Re:I don't know why people want it to fail so badl (0)

Anonymous Coward | more than 7 years ago | (#17044708)

Microsoft makes this product. That you can say "more real choice" and Zune in the same sentence without laughing yourself to death is a testament to restraint.

Re:I don't know why people want it to fail so badl (1)

theLOUDroom (556455) | more than 7 years ago | (#17044728)

I don't know why people want it to fail so badly..

Because it's crippled with DRM, it doesn't "play for sure" and there's no love lost for MS in general.

We need a serious challenger to Apple for no other reason than to force them to cross that final frontier - playing nicely with everyone else (i.e., not forcing their product chain down our throats with restrictive DRM).

THE ZUNE'S DRM IS WORSE THAN MICROSOFTS! If the Zune actually did well, you would see the opposite of what you are hoping for.

Returns (5, Insightful)

Anonymous Coward | more than 7 years ago | (#17044178)

They haven't accounted for returns though ;-)

Raises the question (4, Insightful)

TubeSteak (669689) | more than 7 years ago | (#17044184)

Microsoft's newest MP3 player, which launched just over two weeks ago, took second place in the portable digital player market in its first four days of sales, according to numbers generated by the market research firm NPD Group.
Who took first place & why couldn't MS beat them?

IMO, it isn't exactly fair to compare "Zune" with "ALL of the iPods".
The Zune targets one small slice of territory that Apple has already staked out.

Re:Raises the question (-1, Redundant)

Anonymous Coward | more than 7 years ago | (#17044426)

Microsoft's newest MP3 player, which launched just over two weeks ago, took second place in the portable digital player market in its first four days of sales,

Who took first place & why couldn't MS beat them?

  You're asking who took first place in the portable digital player market? Uhh... There's this little company called "Apple" that makes this newfangled gadget called an "iPod" or something. I hear they're pretty popular, so maybe it was them?

And if you believe that... (0)

Anonymous Coward | more than 7 years ago | (#17044206)

Let's see, one of NPD Group's clients is listed as Toshiba, the maker of the Zune. Do you think it's in their best interest to massage the stats to make Zune sales look better than they really are?

Re:And if you believe that... (0)

Anonymous Coward | more than 7 years ago | (#17044524)

Let's see, one of NPD Group's clients is listed as Toshiba, the maker of the Zune. Do you think it's in their best interest to massage the stats to make Zune sales look better than they really are?
Are you serious? Apple is one of their clients too. So is Microsoft, and 1600 other companies. Did you think the list of 5 clients on their site was a complete list or something? NPD figures are cited by nearly every reputable source as accurate data.

mod 3own (-1, Offtopic)

Anonymous Coward | more than 7 years ago | (#17044210)

exempslified by

Not there yet (5, Insightful)

LaughingCoder (914424) | more than 7 years ago | (#17044216)

Personally I believe the WiFi feature will be a difference-maker, but as currently implemented on the Zune it isn't very enticing. I expect MS to come out with a software update in 6 months or so that will dramatically improve the wireless functionality. I used the early Smartphones and they had similar rough edges - they were clunky and missing many "obvious" features. But MS kept plugging along and now they have a very competitive phone operating system. With their resources and long-term view I figure they will ultimately make the Zune a formidible competitor to the iPod franchise. We also should remember that it's still early yet in this game. Portable media players only last about 3-4 years, so we haven't even really seen the first big replacement wave yet.

Re:Not there yet (1)

superpulpsicle (533373) | more than 7 years ago | (#17044290)

If iPod came out with the WiFi feature with the local radio reception, Zune is done.

Re:Not there yet (0, Troll)

suckmysav (763172) | more than 7 years ago | (#17044460)

An excellent point with only two minor flaws.

1) Does anybody really care about radio reception much at all beyond the pre-teen set? (*Many* existing players have FM radio and it has made no difference to their sales.)

2) Zunes Wi-Fi "feature" sucks, and sucks hard.

3) The Zune is _already_ done.

Oops, that was three, sorry, my bad.

 

Re:Not there yet (0)

Anonymous Coward | more than 7 years ago | (#17044648)

1. the Zune can read track names from digital radio signals, and radio is still the fastest medium for news
2. Microsoft might fix this in subsequent updates to actually do something useful, like let you buy music with it. The 'feature' does suck for now though, and how.
3. ...cue loss leading bank rolling, and don't forget a spiffy redesign [youtube.com] .

Re:Not there yet (1)

senatorpjt (709879) | more than 7 years ago | (#17044704)

Does anybody really care about radio reception much at all beyond the pre-teen set?

I'd really like AM radio on it. I have no need for FM radio, since my ipod already has music on it. It doesn't however, have news.

Re:Not there yet (1)

suckmysav (763172) | more than 7 years ago | (#17044784)

Actually, I agree with that, I would use my ipod to listen to sports occasionally. Unfortunately for us, I have never heard of an DAP that offers AM, it's just so seventies I suppose.

Re:Not there yet (1)

dubbreak (623656) | more than 7 years ago | (#17044572)

"..the WiFi feature will be a difference-maker.."

In marketing they call this differentiation. Differentiation is important to gain market share. Differentiation is the modification of a product to make it more attractive to the target market. Microsoft does not want the Zune to appear like the Ipod to people, they want it to seem as unique as possible (while still appealing to the same market).

In my opinion they have done a decent job of differentiation base on the marketing mix: price, promotion, product and place/distribution. They have definitely tried on the price by announcing an entry price lower than the Ipod. With the product they have introduced (and actually implemented, surprising for MS) new features and made changes in a crowded segment. They have not copied Apple in the promotion of the Zune and have had somewhat of an underground following. As for distribution? I have no idea.. but the only way to differentiate from Apple on that would be to make it hard to get, and that would be a bad idea :P.

Re:Not there yet (1)

DDLKermit007 (911046) | more than 7 years ago | (#17044578)

Your fooling yourself if you think MS will do a software update. They don't own the sourcecode. The Zune is just a crappy repackage of the Toshiba Gigabeat S. The round wheel is still a D-Pad. It's a faux scroll wheel! If they want a software update it'll involve paying Toshiba to do the coding and MS won't just give it away. They'll just release "Zune: Part Deux" which will just be another incarnation of another failed Toshiba player.

Oh, and WM Smartphones are still crap. Only groups that consider them competitive are brainwashed MS shops. Hell the form-factors on all of them alone are ass. The software itself isn't much better. They don't even come close to a Blackberry or Palm's Treo line (the Treo 700WM is a POS) and Palm's OS has stagnated for the past 2-3 years without real significant changes outside of hardware.

At the rate things are going Apple has far more to fear from the likes of Sandisk than MS.

It's a difference maker alright -WiFi Audio Sizzle (4, Interesting)

SuperKendall (25149) | more than 7 years ago | (#17044722)

...but not the way you were thinking. In fact what the WiFi gets you besides the ability to music in a very limited manner, is the "WiFi Sizzle" [cnet.com] - a delightful crackle overlaid on your music while WiFi is enabled.

Who's the "fanboy"? (5, Insightful)

Kopl (1027670) | more than 7 years ago | (#17044232)

"Despite the iFanboy jabber"

Did anybody else stop reading after that?

Re:Who's the "fanboy"? (0)

Anonymous Coward | more than 7 years ago | (#17044314)

Yeah! That was totally like, bogus and stuff!

And...the Zune like...ate my paper...and it was like bzzt bzzt and the paper was like...gone...and I had to rewrite it, and it wasn't very good that time!

Re:Who's the "fanboy"? (2, Funny)

Kuciwalker (891651) | more than 7 years ago | (#17044392)

Clearly that statement was designed so all the iFanboys would know to stop reading :P

Re:Who's the "fanboy"? (1)

gsn (989808) | more than 7 years ago | (#17044440)

You must be new here. This is slashdot - no one actually RTFA and frequently no one reads the comments.

Re:Who's the "fanboy"? (0)

Anonymous Coward | more than 7 years ago | (#17044516)

Your comment about the article saying 'iFanboy' just convinced me it could be worth my time after all. Thanks.

Re:Who's the "fanboy"? (0)

Anonymous Coward | more than 7 years ago | (#17044580)

iThought it was funny.

Retail Only (5, Insightful)

manonthemoon (537690) | more than 7 years ago | (#17044242)

Since the numbers are from big box retailers only, they are pretty skewed. No online (no store.apple.com, Amazon, etc), probably not Apple's retail stores either.

Considering the initial curiosity factor and Microsoft employees, I would have expected the initial uptake to have a bigger impact than even this. If they are starting at this low of a baseline... lets just say Creative and SanDisk probably don't have much to worry about.

Re:Retail Only (1)

sangreal66 (740295) | more than 7 years ago | (#17044604)

Since the numbers are from big box retailers only, they are pretty skewed. No online (no store.apple.com, Amazon, etc), probably not Apple's retail stores either.
 
This is not true. NPD tracks a number of online retailers (including Amazon.com) as well as many smaller retailers.

Here is a report from Adobe on NPD numbers. Note: This report is about software sales, but the NPD Techworld division handles Consumer Electronics sales so the vendor list should be similar: http://www.adobe.com/macromedia/ir/macr/whitepaper s/npd_pos.pdf [adobe.com]

The most significant issue with NPD numbers is that they do not include WalMart (NPD estimates WalMart numbers instead)

Re:Retail Only (0)

Anonymous Coward | more than 7 years ago | (#17044702)

just a note...most MS employees did not rush out and buy the zune. A large reason being that it's not compatible with Vista and another reason is most of the desks are crouded with ipod accessories.

-W

(silver)Zune ranked #2 out of all Zune sales (0, Troll)

burnin1965 (535071) | more than 7 years ago | (#17044254)


Turns out Zune was the #2 Digital Audio player in its first week of sales.


Umm, yeah, and Windows has a lower TCO than linux, I got that.

There are 16 other MP3 players, a mix of iPods Sans and Creative players, ahead of the only Zune on Amazon's top 100 list, the black one which is currently at 63.

http://www.amazon.com/gp/bestsellers/electronics/5 1549011/ref=pd_ts_pg_3/102-3097163-7350516?ie=UTF8 &pg=3 [amazon.com]

Re:(silver)Zune ranked #2 out of all Zune sales (1)

proxy318 (944196) | more than 7 years ago | (#17044622)

Well I think it's a little more insightful to look at just mp3 players, since Zune doesn't compete with HD TVs or blank CD-Rs. And to restrict it further, to just the hard drive based MP3 players, since people looking to buy a 4GB MP3 player won't even consider Zune, it shows up at #6: http://www.amazon.com/gp/bestsellers/electronics/1 5752041/ref=pd_ts_e_nav/002-0155549-1503201 [amazon.com] . You could even argue that it should really only be compared with the other 30 GB MP3 players, which would make it #4. So really that's not too bad considering what a bad rep MS has and how strong the iPod is in this market.

I personally don't care (4, Insightful)

slimjim8094 (941042) | more than 7 years ago | (#17044256)

They can do whatever they want. I won't buy it, and it doesn't harm me

Wait, huh? Oh crap, I forgot. Microsoft's "we'll-pay-you-an-'all-our-users-are-thieves'-tax" shenanigans are setting "precedent". Now, everyone else (Apple) is "encouraged" to do the same...

Damn...

irrelevant (4, Insightful)

EMeta (860558) | more than 7 years ago | (#17044260)

I apologise for feeding this troll of an article, but nevertheless.

Certainly there was some base of people who wanted (some later to be usefull) wi-fi plus an FM receiver plus video at that price point. Microsoft advertized enough that these people knew about it, so they got it when they first had their chance. That group of people, however, is not particularly related to digital music player buyers as a whole, as it is only continuous purchases over its life span that will be untimately meaningful. Furthermore, this week was singled out from the Zune being the only new thing on the market. That they only got second when they were the only new thing around--for over a month or something?--is actually rather sad.

A more representative week would be, say, the week after Thanksgiving, which shows a lot about retail buying habits (and is a significant percentage of such).

Alright (0)

Anonymous Coward | more than 7 years ago | (#17044266)

Who bought this shit?!!! The brown shit?!!!

Ah, a balanced argument... (1, Insightful)

oberondarksoul (723118) | more than 7 years ago | (#17044276)

"Despite the iFanboy jabber... " (emphasis mine)
Well this looks like a nice, balanced, totally unbiased article, doesn't it? If the author's going to insult anyone who dares criticise the Zune, I'm going to happily ignore him.

Re:Ah, a balanced argument... (2)

slashwritr (1009921) | more than 7 years ago | (#17044540)

...except TFA (from money.cnn.com) doesn't say "iFanboy" anywhere. The article itself is unbiased, if you cared to read it.

Re:Ah, a balanced argument... (0)

Anonymous Coward | more than 7 years ago | (#17044600)

Well this looks like a nice, balanced, totally unbiased article, doesn't it? If the author's going to insult anyone who dares criticise the Zune, I'm going to happily ignore him.

how about the nice, balanced, tottally unbiased articles slashdot has right here about microsoft? Are you sure you're looking for an unbias source or just one you agree with? If you're looking for unbias you'd think you'd have a problem with slashdot's Borg Bill and Broken Windows logos. According to your own supposed ethic you should be happily ignoring slashdot.

Shouldn't it be #2? (0)

Anonymous Coward | more than 7 years ago | (#17044360)

Really, If it started off at anything less than #2 in it's first week, Microsoft should have given up immediately. Any hyped gadget sells when it first comes out. It's sustaining that beyond the first 4 days that I do not think will happen. Only one color, black, has been in the Amazon Top 100 electronics in the last several days, all 3 colors were in the top hundred in the first couple days. I am all for competition, but Microsoft isn't competition, it's a company trying to suck up all the business of its former partners. I hope they fail in a huge way.

Re:Shouldn't it be #2? (0)

Anonymous Coward | more than 7 years ago | (#17044400)

Really, If it started off at anything less than #2 in it's first week, Microsoft should have given up immediately.

Yeah, give up tons of R&D and product because they don't have what you feel is the mark of success. If everyone would give up just because their "sure shot" plans don't go without a hitch none of us would get ahead.

BTW: How's your mom's basement? You're not inviting your dope smoking friends over, are you? Loser.

#2 First Week != #2 overall (4, Insightful)

Dragon of the Pants (913545) | more than 7 years ago | (#17044396)

It's a new gadget and it was hyped to the extreme. Obviously it';s going to sell well. The sad thing is the new product buzz didn't stop people from buying "old" iPods at a FAR larger rate. And the study doesn't even include iPods sold in Apple Stores, which is a huge bias. Look at where the Zune is now. It's nowhere. Nice try, but the numbers don't mean a damn thing unless they're sustainable.

Yea and the xbox outsold the wii (0)

Anonymous Coward | more than 7 years ago | (#17044456)

Zune as #2 MP3 player, is about as likely as the xbox 360 outselling the wii opening weekend.

Sheesh (0)

Anonymous Coward | more than 7 years ago | (#17044478)

I don't see why you all are getting your knickers twisted in a knot going on and on about how Zune will fail and how it sucks. For fucks sake, if you like the iPod, HOPE for the sales to increase so there is more healthy competition, and lower prices all around.

Christ.

#2! (1)

Erris (531066) | more than 7 years ago | (#17044514)

How appropriate for a brown music player that reviewers have advised people to "avoid". More appropriate is the speed with which sales fell to 20th and worse. [slashdot.org] Zune is a turd boosted only by enormous hype. It lasted a day or so then died. The only way Zune sales are going anywhere is if Microsoft buys their own production for the next few months. Given how M$ has stabbed all of their previous music partners in the back, the whole industry should hate it. This player has less hope of success than Dell's jukebox or any of the previous players - it costs more, has a shorter battery life and comes with a worse music deal than their now failed Plays for Sure initiative.

Why was this useless fanboy article posted? No one denied the initial sales squirt.

Amazon sales figures DID match (3, Informative)

SuperKendall (25149) | more than 7 years ago | (#17044544)

The first week, the Zune was indeed in the top ten at Amazon - it's only after that the sales dropped like a rock to the current place below 50th. So what the article is saying is not inconsistent with what was observed from Amazon sales rank.

So the article is only telling us what we already knew from reviewing Amazon sales - sales were good the first week, when the media blitz worked but before word of mouth cooled opinion.

Its all downhill from the first week. (3, Insightful)

kerouacsgp (516242) | more than 7 years ago | (#17044560)

"#2 Digital Audio player in its first week of sales" Its only the first week. Products usually post their strongest numbers when they launch. Let's see their numbers after 1 year of sales.

Never a doubt that Zune would be number 2 (4, Funny)

skingers6894 (816110) | more than 7 years ago | (#17044568)

Its just that Microsoft had to trample over the battered bodies of their "plays for sure" partners to get there.

CNN, huh? That must've cost a pretty penny... (1)

mrfett (610302) | more than 7 years ago | (#17044596)

It's obvious what's going on. M$ has their wallet out and is handing ppl free money to favorably cover their mp3 player. They're trying to buy mindshare, to make it look like they're a competitor. It might work, who knows? I think ppl should be awful suspicious, though, before putting their money down on this thing. Buy a 360 and an iPod, and wait a year on the Zune/PS3.

Zune not advertised as MS product? (5, Interesting)

WMD_88 (843388) | more than 7 years ago | (#17044606)

I've seen a lot of Zune ads. None of them mention Microsoft at all. Anywhere. I wonder if this is MS admitting that they have no mindshare. Or maybe the "cool" factor doesn't go with their corporate logo.

MS blew it (3, Insightful)

NTesla (99917) | more than 7 years ago | (#17044642)

Microsoft has enough employees who will have to buy their crappy product (to show company spirit) to stay in the top 3 for at least another two weeks. And then it's over.
Apple wasn't the first out to market with an mp3 player but unlike MS they did their research. Every new generation of Ipod gets better its interface is extremely easy to learn and use. Itunes is not bad and I went out and bought 5th gen video ipod just because of how easy it is to subscribe to podcasts (G4, SG, etc) and ease of keeping everything in sync.
I purchased the very second mp3 player that became commercially available in USA - Diamond Rio PMP300 in 1998 and Creative Lab's Nomad ][ a little bit later. Both were not great and the first suffered from slow transfer speed and second from just-ok interface but at least both products worked out of the box and I didn't have to wait a year for some feature that was promised to start working - NO wireless sync with PC(even my old motorola e680i phone can do this via bluetooth), crippled song "sharing" and no Vista support YET even though Vista is shipping in a month to PC manufacturers. Very rushed - feels like a pot-luck dinner.
Finally, I think MS blew it because they are a software company first and they couldn't even write (OR STEAL) something decent. They only had 10 year to sit there and watch everyone else do it. I feel bad for Toshiba, they didn't really need this.
I guess they didn't learn from Panasonic's 3DO fiasco where Trip Hawking tricked them into giving his company $100 million to blow on a video game system that didn't sell well.

Famous flameouts in tech history: (1)

MsGeek (162936) | more than 7 years ago | (#17044646)

Boo.Com
Daikatana
PC Jr.
The Mac TV
The Performa 52xx/62xx series of Macs
Windows Millenium Edition, aka WindowsME
and...
Zune.
'Nuff said.

different colours (0, Flamebait)

Squigley (213068) | more than 7 years ago | (#17044654)

What are the different colours?

Shit brown, fecal matter umber, diarrhea sepia?

For all you fanboys... (1)

farker haiku (883529) | more than 7 years ago | (#17044720)

seriously, it's nice that there's an article and all that uses the word iFanboy, but can we get a real /. article? Who's asking the important questions like "Yeah, but does it run linux?"

A new tag suggestion - "zuneral" (2, Insightful)

SuperKendall (25149) | more than 7 years ago | (#17044768)

Let us all help the band play merrily along while the Zune ship slides into the murky waters of consumer disinterest, by labeling this and all subsequent Zune trolling articles with the flag "zuneral".

Zune Losers (0)

Anonymous Coward | more than 7 years ago | (#17044780)

Apple should run full page ads, showing a unflattering photos of each Zune buyer under the header "Zune Loser"

If anyone mentions Zune in an online forum, ridicule them.

If B1FF says the Zune isn't that bad in WoW, broadcast a message "B1FF thinks the Horde and the Alliance both suck"
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