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Apple Console Rumour Resurfaces

Zonk posted more than 7 years ago | from the super-dooper-ipod-express dept.

Apple 201

1up has commentary on speculation from an industry analyst, which GamesIndustry.biz has published. Prudential analyst Jesse Tortora gesticulates wildly in the direction of renewed interest by Apple in the games market. From the GI.biz article: "We think the videogame market represents a distinct possibility for Apple, especially considering that it recently announced the availability of videogames for its iPod through its iTunes store ... The game console device could be morphed out of some combination of the MacMini and iTV, while the handheld player could be developed as an enhancement for a future version of the widescreen iPod."

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201 comments

apple + videogames = ? (0, Troll)

krotkruton (967718) | more than 7 years ago | (#17139080)

Yeah, because when I think of video games, I think of a Mac.

But seriously, this will either follow the usual theme of Mac gamers (being that they don't exist) or it will give Apple a chance to bust out of that stereotype.

gma 950 (0)

Anonymous Coward | more than 7 years ago | (#17139230)

the mini can run flash games just fine

Re:apple + videogames = ? (0, Redundant)

JoeCommodore (567479) | more than 7 years ago | (#17139262)

I know, Pippin [wikipedia.org] !

I actually saw one once!

Re:apple + videogames = ? (2, Insightful)

lpcustom (579886) | more than 7 years ago | (#17139450)

I think they just noticed how much the PS3s were going for on Ebay before they were release and thought "you mean we can get away with selling one for that". If they did release a game console:
a.) it'd only play the games it wants to play, when it wants to play them
b.) the retail price will match the PS3 pre-release ebay price. c.) no one will be lined up to get one

don't forget (4, Funny)

commodoresloat (172735) | more than 7 years ago | (#17139858)

the joystick will only have one button.

Re:don't forget (3, Insightful)

CastrTroy (595695) | more than 7 years ago | (#17140008)

That might be a welcome change from the 10+ buttons, plus joysticks, plus DPad that some of the current consoles have.

alternate inputs (1)

Anonymous Freak (16973) | more than 7 years ago | (#17140318)

It would also have the best voice recognition and handwriting recognition out there; but it wouldn't be advertised, because Apple wants to forget the past, even while retaining the technology...

Re:don't forget (1)

angrymilkman (957626) | more than 7 years ago | (#17140112)

Hey that would at least make it accessible to the majority of the gamers suffering from physical disabilities who have a hard time now playing around with 16+ buttons. (why 16 buttons on a playstation 3 controller we only have 10 fingers?)

Re:don't forget (2, Insightful)

Anonymous Coward | more than 7 years ago | (#17140572)

I'm sure you typed that on a 10-key keyboard...

Re:don't forget (1)

carlivar (119811) | more than 7 years ago | (#17140400)

So they can just use Atari 2600 joysticks!

Re:don't forget (3, Funny)

Lehk228 (705449) | more than 7 years ago | (#17141644)

and it will take over 20 minutes to copy a 17 meg file

Re:apple + videogames = ? (3, Insightful)

Mike Blakemore (999177) | more than 7 years ago | (#17139554)

I agree, Apple isn't on the list when you think of gaming.

As the article mentions, Apple makes it's money from hardware
(unlike everyone else who IS actually in the gaming market).
There would have to be some major changes there.

"We think the videogame market represents a distinct possibility for Apple, especially considering that it recently announced the availability of videogames for its iPod through its iTunes store," - Yeah, cell phone quality video games bring forth a new age of gamming only made possible by Apple.

And, consider the fact that most Mac users are old people [slashdot.org] , any console they release will tank.

They are using Intel chips now, so it is kind of feasible... Ok, maybe not.

Re:apple + videogames = ? (0, Troll)

Anonymous Coward | more than 7 years ago | (#17139600)

And, consider the fact that http://apple.slashdot.org/article.pl?sid=06/11/30/ 1827251 [slashdot.org] , any console they release will tank.
Hey, that's not true! I know plenty of young hippie douchebags who swear by Macs!

The "I'm a Mac, I'm a PC" commercials will back me up on this.

Re:apple + videogames = ? (4, Insightful)

silentounce (1004459) | more than 7 years ago | (#17139782)

"As the article mentions, Apple makes it's money from hardware (unlike everyone else who IS actually in the gaming market)."

Last I checked, Sony and Microsoft were making hardware, too. The profits do come from the games. The game developers receive those profits and the hardware developers get a large cut. How many games do you see out there that are developed solely by the hardware manufacturer?

Apple has a brand, a very popular one right now. If they can tie their gaming platform to the iPod it will definitely get their foot in the door. If Apple enters gaming it most likely won't be to compete head on with the 360 or PS3, at least to start. As Nintendo has shown with the Wii, you don't need to have cutting edge graphics or processing speed, you need an innovative idea. And although a lot of us do not like to admit it. Apple has been an incredible innovator in the past few years and their products are highly desired in the areas that they focus on. I guarantee that Sony, Microsoft, and Nintendo have already considered Apple in their gaming business strategies.

Re:apple + videogames = ? (5, Insightful)

poopdeville (841677) | more than 7 years ago | (#17140302)

As Nintendo has shown with the Wii, you don't need to have cutting edge graphics or processing speed, you need an innovative idea.

This is certainly true, and your observation almost touches upon an interesting parallel.

In some respects, Nintendo is the Apple of the console world. They produce quality hardware in an attractive package. They rely on interesting, well integrated features to sell their hardware. The Wii even looks like a MacMini on its side.

I wouldn't suggest that Apple couldn't do as good a job as Nintendo. But is there really room for both in the market? Especially when on considers Nintendo's (and presumably Apple's) target audience? If Apple made a compelling feature, Nintendo would be forced to retaliate with another. Ideas are a scarce resource, and I doubt Nintendo or Apple has a large enough cache of them to avoid lame gimmicks. Kids might be fond of gimmicks, but grown ups usually aren't.

In the end, this would erode both brands.

Re:apple + videogames = ? (1, Troll)

CronoCloud (590650) | more than 7 years ago | (#17141928)

No, Sony is the Apple of the console business, no matter what the Nintendo + Apple = LOVE crwd says.

Which console manufacturer makes a console that not only can play AAC, can rip CD's into it? Sony.

Which console manufacture makes consoles and portables that can play iPod video content? Sony

Which console manufacture makes a portable device that can play AAC? Sony

Which console manufacture makes a console that is a true "home computer" and can do what the Mac Mini does but is a better game machine. Sony.

Which console manufacturer makes x86 desktops and laptops with style (Vaio)? Sony.

Which console manufacturer sucks at marketing which is why they haven't trounced everyone else with their technologically superior products? Sony.

Do the Sony commercials mention the fact that the PSP has a built in web browser, supports RSS and can download podcasts and vodcasts directly to itself with no PC intervention needed? No.

Do the Sony commercials mention that the fricking PS3 can run Firefox, Thunderbird, OpenOffice, can edit your photos, etc via Linux, so that it's not just $600 gametoy for lil Timmy, it's a computer too? No.

Frakkin SCEfoo marketing morons.

Re:apple + videogames = ? (4, Interesting)

Ucklak (755284) | more than 7 years ago | (#17139868)

Apple isn't on the list when you think of gaming.
Pippin comes to mind and how that was a failure.

2 things are different now and maybe that is what the impetus is.

Apple's customer base knows how to use the internet.
There are thousands of free computer games available that can be played on computers today and people know pretty much how to do it today.

Their `iTV` or whatever will likely turn heads when it is released. I know I am interested. I do not own an iPod. I do like their interfaces.

If their iTV thing does what I think it does, it will become a gateway for their content to be delivered to the living room and that means games.

I bet that most people would like to play Bejewed or some other flash/java game outside of their computer.
That being said, most people have a computer so the TV isn't really all that important anymore as it used to be.

If the iTV will be a platform for specialized content (games) then maybe it will be worth looking into for casual gamers.
I doubt it will be the graphic caliber of the uber expensive Xbox and PS systems but it may have some content worth looking into.

Re:apple + videogames = ? (2, Interesting)

macdaddy (38372) | more than 7 years ago | (#17141236)

You might want to brush up on your Pippin [wikipedia.org] knowledge. The Pippin was a very interesting product. I wrote a research paper on it back in the day.

The Pippin was both ahead of its time and a late entry into the console market. Consoles were not a multi-purpose multimedia station back in the mid-nineties like they are (or can be) today. The Pippin was too much too soon and not enough of a console too late. By the time the Pippin-based products were on the market the market was already dominated the Big 3. They did what they were designed to do better too. The market wasn't willing to wait for the Pippin to mature given multiple mature alternatives. The Pippin should have remained an Apple R&D project and never should have been sent to market. Like so many of Apple's great ideas they were timed poorly. Had Apple brought back the Pippin 3-4 years ago as a multi-functional entertainment system (TV, DV, DVR, home audio, Web, some gaming perhaps) they would have had a stellar product on their hands.

Re:apple + videogames = ? (1)

joshetc (955226) | more than 7 years ago | (#17139764)

I think it could have huge potential for apple. Especially if they can get some deals with major producers to create games for whatever their system is. Especially if they make it easy to port games from their gaming systems to OSX. Somewhat like what Microsoft is trying to do with DirectX and Xbox360. Something like that could bring more games to the mac and possibly open even more developers eyes to the mac gaming market....

Re:apple + videogames = ? (1)

7Prime (871679) | more than 7 years ago | (#17140738)

Actually, Mac gamers are a huge part of the game industry... they're called "Console Gamers".

No, but seriously, we already have an Apple in the game industry: it's called Nintendo. They share almost identical business, interface, and design philosophies. If Apple were to have made the perfect handheld back in 2004, it would have been a DS. If Nintendo had made a digital media player back in 2000, it would have been an iPod. Sometimes I even start to forget which company is which, anymore, they've been so obviously cross influencing eachother for quite some time now.

The best thing that we could hope for would be a merger of sorts, in the area between gaming and portable entertainment: a cross-developed iPod/DS would be both very nice and make a lot of sense. But I just can't see Apple entering the gaming market and having anything different to offer from Nintendo, they're infostructure and design philosophies are just too similar.

Re:apple + videogames = ? (1)

CronoCloud (590650) | more than 7 years ago | (#17141956)

There already is an iPod/DS, it's the Sony PSP. Why do you think the PSP plays AAC and video content encoded for the iPod. Surely Sony's been influcenced by Apple too, including the Vaio line.

Re:apple + videogames = ? (1)

Westacular (118145) | more than 7 years ago | (#17142460)

From the perspective of the portable games market, the PSP is vastly more similar to the Zune than it is to the iPod.

Apple Need To Do Something ORIGNAL! (3, Funny)

creimer (824291) | more than 7 years ago | (#17139110)

Buy Nintendo, slap an Apple logo on the Wii, call it Applicious and get sued by the Beatles (again)!

Re:Apple Need To Do Something ORIGNAL! (3, Interesting)

El Gigante de Justic (994299) | more than 7 years ago | (#17139214)

Considering how much the Wii and it's packaging look like an Apple product, it seems like they are already working together.

In any case, it would make more sense for Apple to get into some sort of collaboration with Nintendo (iTMS Channel on your Wii maybe?) then to enter an already full gaming market. If Apple already had a games development studio, it might make more sense, but as it is, they're better off interfacing with the existing consoles instead.

Re:Apple Need To Do Something ORIGNAL! (1)

geekmansworld (950281) | more than 7 years ago | (#17139282)

This would basically be a brilliant move if it could be pulled off. iTMS as a Wii channel? Oh yeah...

But try to get that idea past Japanese regulators, they don't take very kindly to the idea of "Gaijin" buying up their prominent corporations. Too bad, though. They seem made for eachother.

Re:Apple Need To Do Something ORIGNAL! (3, Interesting)

Dr. Spork (142693) | more than 7 years ago | (#17139800)

Apple wouldn't actually have to buy Nintendo. They could just partner up. Nintendo has nothing to lose and lots to gain. Just to get a bit of Apple's good vibes halo would really help them. Unfortunately, Apple have been too busy mending fences with Sony and this would more than undo all that.

Re:Apple Need To Do Something ORIGNAL! (1, Insightful)

Anonymous Coward | more than 7 years ago | (#17140688)

I agree that it would be a wise move. With such a deal, Nintendo could perhaps get access to Apple's iTunes and then the Wii becomes a very solid media distribution system, make it even interface with iPods with an adapter or something.

Lots to gain, almost nothing to lose from Nintendo's view.
Where as Apple would have lots to gain, almost nothing to lose; and have to do very little work on their end, as the existing system is already there.

Re:Apple Need To Do Something ORIGNAL! (1)

7Prime (871679) | more than 7 years ago | (#17140838)

Now, from a business perspective, there probably is very little insentive to collaborate, so I'm not keeping my fingers crossed. And the world works just fine with these two companies separated, and in existance, anyway. It's just that sometimes the resemblence is uncanny.

However, the suggestion of an iTMS Wii channel is an awesome prospect... I do hope that they at LEAST have the foresight to do that.

Re:Apple Need To Do Something ORIGNAL! (1)

HappySqurriel (1010623) | more than 7 years ago | (#17139288)

Actually, I think it would be a Bad idea for Apple to produce a games system (regardless of whether they bought a company or not) but it could be a good idea for them to partner with a company.

It'll work great! (4, Informative)

the_humeister (922869) | more than 7 years ago | (#17139124)

Just like their last one [wikipedia.org] . BTW, isn't the console market getting a little crowded already?

Re:It'll work great! (1, Informative)

Anonymous Coward | more than 7 years ago | (#17139392)

there's only 3 right now. 4, if you count the xavix.

The market has survived having more than 4 consoles in the past - look at the early 90's:
SNES, Genesis, Turbografx, Neo Geo. All of these were sucessful consoles with great games, though the latter two were somewhat niche.

the mid 90's got a bit crazy, however: besides the big 3 (playstation, saturn, and n64) there was the 3d0, jaguar, cd-i, pippin, and amiga cd32. and that's just in america. We currently aren't anywhere near that.

Re:It'll work great! (1)

twosmokes (704364) | more than 7 years ago | (#17140588)

I don't think you can call Turbografx and Neo Geo successful. They may have had good games, but a good sign of a console's failure is when the manufacturer quits making consoles.

Re:It'll work great! (2, Insightful)

despisethesun (880261) | more than 7 years ago | (#17141522)

Of course you can call the NeoGeo successful. It made SNK loads of money and had new games made for it for well over a decade. Unfortunately, SNK couldn't follow up its success and with the death of the old-school arcade, there wasn't a whole lot of new money to be made from the system.

The Turbografx 16 was also hugely successful, just not in the American or European markets. In Japan, where it was known as the PC Engine, it was more popular than the Sega Mega Drive (aka Genesis) and was a legitimate competitor to both the NES and the SNES. Again, though, NEC and Hudson couldn't follow up on their success and exited the market. By your logic, the Genesis was a huge failure because Sega no longer makes consoles.

Re:It'll work great! (2, Insightful)

Mattintosh (758112) | more than 7 years ago | (#17141630)

By your logic, the Genesis was a huge failure because Sega no longer makes consoles.

No, by his logic, the Dreamcast was a failure, whereas the Saturn was a success. That's the "absurd" point you were aiming for.

Re:It'll work great! (0)

Anonymous Coward | more than 7 years ago | (#17141422)

It's interesting that Apple's stab at the console market was a platform that they licensed out to OEMs while Microsoft went with a top-to-bottom solution (providing the hardware, the killer app, the online service, and maybe some other things).

Anyway, not that I think Apple would or could break into the gaming industry, but they're basically a different company now than they were when the Pippin came out, so I don't know if its failure means anything.

And I wonder if people would think the OS market was "crowded" if Windows, Linux, and OS X had the same marketshare as Sony, Microsoft, and Nintendo have in the console market?

Re: It'll work great! (1)

eRondeau (844349) | more than 7 years ago | (#17142134)

...because when I think of Apple, I think of videogames! (-;

Wrong end of the stick (5, Insightful)

TheWoozle (984500) | more than 7 years ago | (#17139136)

The only way I see Apple getting into the console business is *after* they've taken the living room by storm with their other media offerings (iTV, etc.). Exactly the opposite of the way Microsoft and Sony are doing it.

Re:Wrong end of the stick (1)

maeka (518272) | more than 7 years ago | (#17139194)

The only way I see Apple getting into the console business is *after* they've taken the living room by storm with their other media offerings (iTV, etc.). Exactly the opposite of the way Microsoft and Sony are doing it.


Fair view, unless you consider console games an essential foot in the living room door.

Re:Wrong end of the stick (1)

NineNine (235196) | more than 7 years ago | (#17139306)

Exactly the opposite of the way Microsoft and Sony are doing it.

What do you mean, exactly? My PS2 is the center of my entertainment now (games, movies, and music). The PS3 will do the same thing for me. What else is there?

Re:Wrong end of the stick (1)

nine-times (778537) | more than 7 years ago | (#17139426)

I think he was saying, in the opposite direction. With the PS3 and XBox, Sony and Microsoft are leveraging what is essentially a game console to establish a foothold in general entertainment (movies and music). The poster was suggesting that Apple, on the other hand, could leverage what is supposed to be a general entertainment system (the iTV, which will play music and movies), in order to gain a foothold in the game-console market.

I'm not sure it would work, but I'm pretty sure that's what he means by "opposite".

Re:Wrong end of the stick (1)

drsmithy (35869) | more than 7 years ago | (#17141974)

The poster was suggesting that Apple, on the other hand, could leverage what is supposed to be a general entertainment system (the iTV, which will play music and movies), in order to gain a foothold in the game-console market.

The iTV isn't a "general entertainment system", it's a glorified input switcher.

Re:Wrong end of the stick (1)

pboulang (16954) | more than 7 years ago | (#17142258)

The iTV isn't a "general entertainment system", it's a glorified input switcher.
The same could be said about IE or Firefox.

Re:Wrong end of the stick (4, Interesting)

nine-times (778537) | more than 7 years ago | (#17139324)

On the other hand, they could put "casual" games on the iTV from the start. By "casual", I mean exactly the sort of games they're putting on the iPod right now: Tetris, Bejeweled, Pac-Man, etc. It would be a minor selling-point but be a sort of foot-in-the-door.

Really, Apple is in a good position to do this gradually. The first thing would be establish the iTV with these casual games. Meanwhile, they should be trying to get game developers to port more of their games to OSX, with simultaneous launches with the other platforms. Then they could release a decent bluetooth gaming controller (or maybe license the technology from Nintendo for the Wii-mote?) Finally, they could release a specialized iTV to run connect to this controller and play these games.

It wouldn't be so far different from what Microsoft has done. What's the Xbox, really? A computer running a modified version of Windows. It plays games which are not very different from Windows games (from what I've been lead to believe). There's no reason why Apple couldn't do the same thing-- release a specialized Mac that runs a specialized version of OSX, aimed at gaming. The difference might be that you could also take those games to your regular Macintosh and play them there, too (I wish Microsoft had done that, and made it so Xbox games could run on your PC).

Re:Wrong end of the stick (0)

Anonymous Coward | more than 7 years ago | (#17139484)

port more of their games to OSX before that apple needs to have better gaming hard ware a $2000 mac pro with a geforce 7300 and slow sever ram it not cuting it also not haveing a mid-rage head less desk top is no help as well.

Re:Wrong end of the stick (1)

dlockamy (597001) | more than 7 years ago | (#17139712)

Actually I fully expect iTV to have games and very likely it will play the games you already have on your iPod.

With the Mac,iPod, (iPhone?) and iTV combo + universal binaries could create an increable platform if Apple chose to.

Re:Wrong end of the stick (1, Informative)

Kayamon (926543) | more than 7 years ago | (#17140376)

Despite what you may have read in the popular press, the Xbox isn't just a modified PC running Windows.

It runs it's own kernel, which is based loosly from the NT kernel. There's no GUI code at all present. There's no GDI/USER stuff. Also, you get almost direct access to the GPU, which is the essential path needed for any decently-performing console.

If Apple were to try this themselves, they'd need to throw out most of OS X and drop back to just running the Darwin kernel. They'd need to pick a GPU and stick with it for a few years, and give the developers complete access to it's internals.

It'd be a Mac in spirit, but not in practice.

Re:Wrong end of the stick (2, Insightful)

nine-times (778537) | more than 7 years ago | (#17140474)

Despite what you may have read in the popular press, the Xbox isn't just a modified PC running Windows.

You're right, it's not a modified PC running Windows. It's a PC running a modified version of Windows.

If Apple were to try this themselves, they'd need to throw out most of OS X and drop back to just running the Darwin kernel. They'd need to pick a GPU and stick with it for a few years, and give the developers complete access to it's internals.

Oh, gosh, there's no way Apple could do that.

Re:Wrong end of the stick (1)

Kuciwalker (891651) | more than 7 years ago | (#17142402)

A tri-core PPC CPU, custom video card, and optional hard drive qualifies as a "PC"?

Re:Wrong end of the stick (1)

Blakey Rat (99501) | more than 7 years ago | (#17142442)

If they're going to be trying to woo game developers, they're going to have to do something (and fast) to compete or be compatible with Microsoft's XNA development tools very very quickly. Using XNA/DirectX, developers can simultaneously develop a game for Windows Vista, XP and Xbox 360 with all the industry standard plug-ins (like Havok physics) and support for all the major rendering engines (like Unreal 3.0). That's hard to beat. Windows Vista might be disappointing, but I think everyone can agree that Microsoft Game Studios is kicking ass right now.

Considering Apple's best effort in this area in the past was "Game Sprockets" (the best parts of which were developed by Bungie anyway), and was quickly abandoned, I'm not holding my breath. Hell, does OS X even support joysticks? (Classic never really did worth crap, except mapping them like keyboards.)

And frankly, I'm sure this rumor is all a bunch of hot air. When a company is developing a game console, people know... simply the amount of game studios/tool developers/hardware designers/etc involved will make leaks impossible to avoid. (I mean, everyone knew pretty much everything about the Xbox a full year before its launch.)

Re:Wrong end of the stick (1)

HeavenlyBankAcct (1024233) | more than 7 years ago | (#17139436)

The only way I see Apple getting into the console business is *after* they've taken the living room by storm with their other media offerings (iTV, etc.). Exactly the opposite of the way Microsoft and Sony are doing it. Yes, because Sony is a relatively young upstart that sprung into prominence with the release of the Playstation. Never mind that whole Walkman thing, or VCRs, or televisions, or home stereos, or any of the other products that have been infiltrating American living rooms since the 1960's.

wtf (-1, Troll)

Anonymous Coward | more than 7 years ago | (#17139166)

yes, because apple has been so successful in bringing gaming to its computers that it wants to replicate the same
in consoles...

The bigger question is... (-1, Flamebait)

Anonymous Coward | more than 7 years ago | (#17139210)

What kind of games do Mac owning homos want to play?

Gesticulates? (0)

emmp (1032154) | more than 7 years ago | (#17139228)

Prudential analyst Jesse Tortora gesticulates wildly in the direction of...
Gesticulates [wikipedia.org] ??

Give me a break :)

Re:Gesticulates? (0)

Anonymous Coward | more than 7 years ago | (#17139572)

I had hated several big vinyl houses in front of my house for about 20 years because the vegetables in these houses have the same feeling of melancholic...A week ago when I walked beside these vinyl houses, I talked to the vegetables in these vinyl houses. By using my third attention, I said to these vegetables 'Please, excuse human beings who will eat you soon. Don't get perverse as long as you live on the earth.'...When such a message could reach the vegetables in the vinyl house by me, beautiful transparent flash suddenly lightened in the vinyl house by me and the vegetables turned to be lively. Then I could feel relieved and joyful.

Re:Gesticulates? (0)

Anonymous Coward | more than 7 years ago | (#17139810)

Sounds like someone had a good 4:20

Re:Gesticulates? (0)

Anonymous Coward | more than 7 years ago | (#17140506)

damn fo sho

Here's an entertaining concept for you... (1)

david.given (6740) | more than 7 years ago | (#17139284)

A stripped-down, customised OSX variant for the Wii.

Hey, they're both white. It's an ideal match. You heard it here first...

Re:Here's an entertaining concept for you... (1)

the_humeister (922869) | more than 7 years ago | (#17139798)

The Wii has the lowest specifications of this console generation and it's already documented that the OS X kernel is slower than others such as Linux, which would be a better fit. Although a custom game-specific OS kernel would probably be even better.

Great news but will it run (0)

Anonymous Coward | more than 7 years ago | (#17139342)

openVMS?

stupid analysts (0)

Anonymous Coward | more than 7 years ago | (#17139684)

what kind of idiot extrapolates that apple will start making game consoles from the fact apple added a games section to itms?

iTV not released yet (2, Interesting)

mkiwi (585287) | more than 7 years ago | (#17139692)

Seeing as the "iTV" has not even been released and gone through a few revisions, I can't possibly see this happening in even a year. It could happen, though, as many games are written with OpenGL (as opposed to DirectX)- and it could be totally cool, since if you have a broadband connection and a wireless card, you can play games in your 7.1 THX certified 45" LCD home theater setup wirelessly over the Internet (Read: CmdrTaco's ultimate WoW fantasy).

Only problem is getting people in that particular age group and price point. But, one man told me, "Parents buy things. That's what they're for." [Insert inflamitory jokes about Paris Hilton here]

$0.02

Re:iTV not released yet (1, Funny)

Anonymous Coward | more than 7 years ago | (#17139772)

We've had ITV [itv.com] for years in the UK. Trust me, you don't want it.

Re:iTV not released yet (0)

Anonymous Coward | more than 7 years ago | (#17139882)

Insert inflamitory jokes about Paris Hilton here

Where do you stay while in France?

Inside....

OK so that is so bad that even as AC I am not going to put it in there.

That would be a laugh. (-1, Flamebait)

sumday (888112) | more than 7 years ago | (#17139696)

You'd get all these wealthy twenty-somethings paying through the nose for a games console just so they can tell their equally wealthy friends that they're better than other gamers because they only play for the sake of irony.

"have you seen this new iGame? It's like a playstation, but better, because it costs $1024 and only has three games. Tetris, Solitaire, and Breakout. They might release more, but i only just have time to play these three inbetween writing my column and going to art exhibitions. The best part is that it's the size of a pea and can be controlled wirelessly with my third-gen iPod nano."

Why not partner up with Nintendo? (4, Interesting)

Dr. Spork (142693) | more than 7 years ago | (#17139762)

Here's a concept that should be considered: Apple are clearly wanting to build a living-room device that displays content from the network and internet on the television. The hardware they will use will be better than the mere "just enough" to get the job done. So why not invest a couple of extra bucks and partner up with Nintendo so their living room device plays Gamecube and Revolution games? Surely future Apple hardware could hack it. Neither side has anything to lose: Apple's living room device becomes more versatile while the market for Nintendo games grows substantially. Plus, don't underestimate the the value of Steve Jobs and countless Apple ads saying the word "Nintendo" on multiple occasions. Nintendo need the added mindshare.

Re:Why not partner up with Nintendo? (4, Insightful)

99BottlesOfBeerInMyF (813746) | more than 7 years ago | (#17140560)

After the cell processor was more or less confirmed to win the battle for the console, but before Apple announced the switch to Intel this move seemed like a no-brainer. A virtual Nintendo console built into every mac would have been a real win. Now, however, the development for both the Wii and the Mac virtual console might be too hard. If Apple, Nintendo, and Sony were willing to shake hands in order to deliver a combined kick to Microsoft's groin they could to it as follows: build a single development platform on top of OpenGL and similar technologies that allow a game developer to target the Wii, Mac, Linux, Windows, and PS3 with minimal effort. Promote it like hell and hand it out to every college student everywhere. All the players are already behind OpenGL in one way or another. This would have a similar, but more widespread effect and threaten some of MS's lock-in with respect to their crown jewels (Windows). But then I've always been one of those "a strong offense..." types.

Re:Why not partner up with Nintendo? (1)

7Prime (871679) | more than 7 years ago | (#17140876)

What's a "Revolution"? Wasn't that the predicessor to the Wii?

What a silly name. Glad they changed it.

Re:Why not partner up with Nintendo? (3, Insightful)

thermal_7 (929308) | more than 7 years ago | (#17142124)

So why not invest a couple of extra bucks and partner up with Nintendo so their living room device plays Gamecube and Revolution games?

For the same reason that Nintendo don't release Nintendo franchise games to non-Nintendo consoles. Exclusivity drives people to buy Nintendo consoles, which they actually make money off as well as the games. In addition they also lose brand recognition as the Nintendo console is no longer seen as a magical wonderful box but as something easily emulated. And lastly, what happens if Apple take all the Nintendo consoles sales? They are suddenly essentially relegated to a software vendor despite all their investments in producing and marketing a console.

Apple and Gaming (1)

DECS (891519) | more than 7 years ago | (#17139774)

Microsoft uses DirectX [roughlydrafted.com] to tie game development to Windows and the Xbox. That presents a significant weakness for an Apple assault into serious PC gaming, on the level of Microsoft trying to displace the iPod with the Zune. Microsoft can spend billions for years and may still end up no better luck than five years of Janus/PlaysForSure [roughlydrafted.com] .

Apple's best bet may be to target competition with the Wii - leave Sony and Microsoft to fight over $500-700 game consoles (they are both the same price with HD optical media playback [roughlydrafted.com] ), and join Nintendo in trying to sell $200-300 simpler games to a wider audience.

The Wii targets physical gameplay and retro sales of earlier games. Apple already has the gameplan down for selling music, TV, and movies, in addition to free podcasting, and recently, online game sales [roughlydrafted.com] for the iPod. The iTV [roughlydrafted.com] is an iPod cousin that uses an HDMI TV instead of a 2.5" screen, plays the same content, works from the same iTunes media libarary. It also is tied into iPhoto and home movies with iMovie.

Future consoles aren't going to be 2006, they're going to be a lot broader. Apple has a lot of elements in place to deliver, and its own retail stores to hawk them.

Why Apple Will Change TV [roughlydrafted.com]

Re:Apple and Gaming (0, Insightful)

Anonymous Coward | more than 7 years ago | (#17139842)

Now that's what I call Big Pimpin'

Do you get cash moeny for all that linking?

About time! (2, Funny)

The-Bus (138060) | more than 7 years ago | (#17139818)

We needed a Dreamcast for this generation and the original Microsoft Xbox team has been pretty nervous about "being the next Dreamcast" ever since the 360 debuted its weird circular logo and brought Peter Moore on to lead the whole thing.

Nintendo, Sony, Microsoft... (-1, Troll)

Nom du Keyboard (633989) | more than 7 years ago | (#17139838)

Nintendo, Sony, Microsoft. Yeah, it looks like there's room for Apple to make a good living competing against these established players - Not!

Re:Nintendo, Sony, Microsoft... (1)

r_benchley (658776) | more than 7 years ago | (#17141214)

When Sony introduced the Playstation, everyone thought that it would get stomped by Nintendo and Sega. Even though Microsoft has huge cash reserves, there were some who thought that Microsoft would get whipped by Nintendo and Sony. It wasn't the market leader, it sold a respectable number of consoles and proved that it was a player. Apple could compete with Nintendo, Sony, and Microsoft, but they would have to make very good decisions. Otherwise it would be a repeat of the poor, dead Pippin.

Eh? (1)

djupedal (584558) | more than 7 years ago | (#17139854)

"...especially considering that it recently announced the availability of videogames for its iPod through its iTunes store"

I know I get all tingley when I think about playing 'Pong' & '2-D Centipede in My Pants' on my iPod...ohhhhhhhh....ahhhhhh! Start of a revolution, that! Look out PS3! U 'pwned!!

What about emulated games on an iPod? (2, Interesting)

wooden pickle (1006975) | more than 7 years ago | (#17139856)

What would make me giddy like a schoolgirl is if Nintendo and Apple somehow got together and made it so I could play emulated NES/SuperNES games on my iPod, assuming it's even technically feasible given screen size, processing power, etc. Given those two, I imagine it would be possible to make a controller that plugs into the connector on an iPod. Would be awesome!

Re:What about emulated games on an iPod? (0)

Anonymous Coward | more than 7 years ago | (#17140672)

Get a PSP

Re:What about emulated games on an iPod? (1)

Spikeles (972972) | more than 7 years ago | (#17141976)

Instead of whining about it, go get http://ipodlinux.org/ [ipodlinux.org] and port an already established emulator across.

I don't see this working..here's why (1, Funny)

way2trivial (601132) | more than 7 years ago | (#17139878)

how many games do you play that can be made to work with just one button on the controller?

Re:I don't see this working..here's why (1)

blugu64 (633729) | more than 7 years ago | (#17141320)

Didn't the Atari only have one button?

Re:I don't see this working..here's why (1)

UtucXul (658400) | more than 7 years ago | (#17141332)

Didn't the Atari 2600 joystick have only 1 button? And Steve Jobs did work for Atari. So as long as Asteroids and Pacman are good enough for you, it should be fine.

Obligatory (0, Redundant)

93 Escort Wagon (326346) | more than 7 years ago | (#17140006)

That makes perfect sense, wink wink.

Steve Jobs is an idiot (1, Interesting)

Mike Buddha (10734) | more than 7 years ago | (#17140016)

Steve Jobs has never embraced gamers as a legitimate target audience, regardless of the evidence that gaming is the number three reason people buy home computers, right behind the web and email. Even now, getting Apple to add decent video cards and support is like pulling teeth. Their implementation of OpenGL performs abysmally.

Apple may join the gaming fray, but they'll fall flat on their face with that egotistical moron running the show. He's gone out of his way to impede game creation on MacOS for fear that people won't take his baby seriously. Apparently, he believes you can do anything with your "bicycle of the mind" except have fun.

It's always the games (3, Insightful)

Esc7 (996317) | more than 7 years ago | (#17140018)

There's a big problem that is brought up in the article: Console makers sell hardware at a loss. Yes, yes I know about the Wii and how it makes a "profit" but I doubt that is Nintendo's primary source of profit. It has been and always been the games. With Apple notorious for selling overvalued hardware in shiny plastic, this business model is something foreign to them. And then ponder this next point. So what GAMES is this iConsole going to have? If it just has ports of everything else no one in their right mind is going to buy it. It needs a killer app. Good luck Apple finding a developer to create a "must have game" on a new, possibly disastrous platform, for something you know absolutely nothing about. I detest companies trying to do everything for everyone. Do something and do it well dammit.

Re:It's always the games (1)

Mike Buddha (10734) | more than 7 years ago | (#17140040)

I concur. There's no way in hell Apple will survive in the console market. Gamers are not willing to pay the premiums that Apple users gladly shell out. Not when there are comparable products from proven producers out there. They'll re-Pippin.

You're missing something... (4, Interesting)

7Prime (871679) | more than 7 years ago | (#17141044)

Noone would buy a Mac if it simply had Windows installed on it. People buy Macs because they love OSX, and its integration with the hardware. OSX is to Apple what Zelda and Mario are to Nintendo. People wouldn't buy a Nintendo, anymore, if Nintendo stopped selling great games, and stop trying to create an inspired atmosphere for developers to do the same. People wouldn't buy Macs if Apple stopped making OSX and stopped pushing developers to be more consistant, interface friendly, and created a framework for them to create better software.

It's all about infostructure, and both Nintendo and Apple have very similar philosophies when it comes to their developer frameworks.

The only real difference is how they ACTUALLY get their money. In the gaming industry, hardware is sold at a loss or at only a small profit (even Nintendo wouldn't stay in the game if they ONLY had their hardware profits to live off of). In the computer world, hardware is sold at a huge profit, and software is used to promote the hardware (iTMS and the iPod being a good example).

Simply because Apple, itself, doesn't "do games", per-say, has very little relivance. They don't do games because the Macintosh lost the gaming war LONG AGO, and it would be futile for them to put a lot of money into trying to win back that market. Also, Apple's plug-n-play, and hard-nosed infostructure is much better suited for the console market than the Computer Gaming market, which are very different.

So, you're right, Apple doesn't have a snowballs chance in hell in the Computer Gaming market. They have about as much chance as Nintendo does in the PC gaming market. Both have an attitude very well suited to the console gaming market.

controllers will be like their mice (0, Redundant)

kungfujesus (969971) | more than 7 years ago | (#17140082)

ONLY ONE BUTTON!!!!!!!!!!!

Re:controllers will be like their mice (3, Informative)

99BottlesOfBeerInMyF (813746) | more than 7 years ago | (#17140598)

Your comment does not really deserve a reply being a joke and redundant at the same time, but if you've seen Apple's recent mice I'd say they are of the same mentality as the Wiimote. That is to say, they are designed to be easy and accessible to everyone and to encourage developers to do the right thing. At the same time, they can easily enable power users to have the myriad buttons they need and want. In fact, Apple's "mighty mouse" is the only mouse I've ever seen where a shared computer can have one hardware mouse with one button for kids and novices and multiple buttons for expert users. I've seen firsthand what happens when novice users try to operate one of those four button designs favored by power users and I've cursed at trying to use the same mouse (as I'm accustomed to three or more). I find it sad that people still drag this old horse out of the closet, even if they're trying to be funny.

A "Me Too" product from Apple? (4, Insightful)

tji (74570) | more than 7 years ago | (#17140084)

I think they're smarter than that. They wouldn't go after an entrenched market, where they have no particular skillset advantage, especially one that you need to throw tons of money at to get a foothold. Gaming has been done, by many more qualified competitors.

I wouldn't be surprised if they offered a few simple games, for the casual gamer, on a device like the iTV. Similar to what they do for the iPod. But, I wouldn't call that going after the gaming market, any more than I would call the iPod a GameBoy/PSP competitor.

Let's do the math (2, Funny)

Infonaut (96956) | more than 7 years ago | (#17140100)

Sony, Microsoft, and Nintendo are battling it out for console supremacy, devoting massive resources to winning this war.

Hey, what a great time for Apple to jump in! Low barriers to entry. No entrenched competitors, and a vast unserved market with pent-up demand. It's *perfect*!!!

Re:Let's do the math (1)

mrfett (610302) | more than 7 years ago | (#17141706)

exactly my thoughts. this is the stupidest ploy to draw hits i've seen in a while. get the fanboys whipped into a bigger frenzy by the possibility of yet another mega-corporation entering the gaming market. how dumb do you have to be to buy into this delusion?

apple is hiring game developers to make sure their new iPods with bigger screens have a couple of decent launch titles. they might invest in making a few more downloadable games for the new models, with perhaps one or two built on entirely new IP. that's the extent of Apple's involvement in gaming. you'd have to be a moron to think Apple could compete in the console market. they can barely get decent OpenGL performance out of their current hardware (compare running WoW native and then under XP in bootcamp on a MacBook. it's pathetic). gamers would just laugh at any Apple-branded gaming device. this is coming from a diehard Mac user, btw. you can't change reality. for the record, though, Macs and 360s go great together (as long as you have access to a PC to run QTFairUse on, and share your music and photos with Connect360) :-P

oh great (1)

mgabrys_sf (951552) | more than 7 years ago | (#17140454)

They could call it the Pippen 2.

I think games on the iPod and - eventually - the next generation iPod video - would be more than decent. Anthing more is a massive money drain for audience share. Nintendo has driven the 3rd man out argument by virtue of it's own titles. A fourth? I don't see it. But then the market HAS grown to proportions not seen - well - ever.

One button jokes (1)

Sneakernets (1026296) | more than 7 years ago | (#17140478)

Can we stop with the one-button jokes already? The Atari VCS had one button on it's joystick and look at what was possible with it!

Makes more sence for them to buy out Nintendo (1)

BlueCoder (223005) | more than 7 years ago | (#17140642)

Just think about it. Nintendo tends to shoot for the family and low end market. They strive more for inovation of design. Their sales are not all that spectacular. It seems they are a worthwhile company for someone like apple to buy out. Further more it would open up the desktop gaming market to them as they could port all the nintendo games past, present, and future to OSX.

Apple should buy nintendo (1)

Billly Gates (198444) | more than 7 years ago | (#17140740)

Marketshare is needed if they want to not waste billions like Microsoft and Sony did.

Nintendo already uses powerpc chips and making another wii with macosx and frontrow would be great. They could use nintendo api's to backport alot of wii titles to teh mac if any developers want to target that market as well. Too bad Apple switched to x86.

Re:Apple should buy nintendo (1)

nanarchy (1034866) | more than 7 years ago | (#17141080)

games development is incredibly expensive, Apple don't have the gamers mindshare or developers for it. Why would nintendo even consider Apple, they bring nothing to the table, there hardware is to expensive, they have no gaming experience, there OS is completely incompatible with the nintendo stock of games. I don't like either company, but this would just be self destruction for nintendo if they did this for no good reason, why partner with a loser when your winning?

Re:Apple should buy nintendo (1)

Billly Gates (198444) | more than 7 years ago | (#17141486)

I was thinking more of Apple buying nintendo more as a means of adding a gaming function to their front row DVR which is basically their sub $499 mac. Microsoft eventually plans to merge their Windows Media Center OS DVR functions to the next Xbox where its going to be the center of every home. Kind of like a home server for games, music since it will sync to a Zune, TV recording, and hd-dvd watching.

Apple needs to compete and it doesn't have mindshare nor game oriented developers so buying Nintendo would make sense. Frontrow 3.0 mixed with gaming functions would be sweet. Also Apple owns the majority of mp3 player market at the moment and they could use their Ipod and Itunes to make their appliance a stereo as well. Zune unfortunately is not real popular at the moment but it can sync to the xbox.

n-Tunes (2, Interesting)

Pi_r_ed (1003627) | more than 7 years ago | (#17140954)

Nintendo's "Shop Channel" has so-far only shown games, and had us all waiting for the Opera browser. Why not team up with Apple, and include an iTunes application for the thing? It can't play CDs anyway...

Re:n-Tunes (0)

Anonymous Coward | more than 7 years ago | (#17141336)

Yeah, that's why itunes wouldn't make sense - can't play CDs. Meaning it can't rip CDs so you can put them on your ipod.

I think it doesn't have the right laser in there, but you'd have to ask someone who's taken one apart. The lack of a hard drive also makes it a bit useless for shuffle/nano owners who can't store their music elsewhere, though it has a USB port so they could add one through that. Or use a network drive, but that's a bit slow/unreliable/expensive.

Possibly a later model will play CDs (and DVDs) and perhaps even have a hard drive.

Anyway, why would Apple bother? They use the ipod to sell macs. If you can buy a much cheaper Wii then they lose that advantage.
If they really wanted to decouple the ipod from the mac/pc they could just stick wifi in it and let people buy direct on it from ITMS. Release a dock with a CD drive for ripping and they're done.

Re:n-Tunes (1)

CronoCloud (590650) | more than 7 years ago | (#17141776)

Wouldn't it make more sense for Apple to work with Sony, apart from the usual fervor of the cults of Apple and Nintendo for a team up.

The PS3 already has a hard drive, and can rip CD's (into AAC, MP3 or ATRAC), can play video encoded for iPod, and runs Linux ( I wonder if OSX would run via Mac on Linux distributed with Yellow Dog 5.0 for it)

In other news (0)

Anonymous Coward | more than 7 years ago | (#17141326)

Another bit player in the hardware market is think that they "might want to be competitive" because they have one good product that is at the top of the list in its' class.

Nothing to see here, move along.

ac
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