Beta
×

Welcome to the Slashdot Beta site -- learn more here. Use the link in the footer or click here to return to the Classic version of Slashdot.

Thank you!

Before you choose to head back to the Classic look of the site, we'd appreciate it if you share your thoughts on the Beta; your feedback is what drives our ongoing development.

Beta is different and we value you taking the time to try it out. Please take a look at the changes we've made in Beta and  learn more about it. Thanks for reading, and for making the site better!

Award-Winning Ad Taken Off Air In Australia

kdawson posted more than 7 years ago | from the nanny-state dept.

Television 471

bol_kernal writes "An award-winning advertisement on Australian TV for the new Hyundai 4WD has been pulled from being broadcast after stations received 80 complaints from concerned parents. The ad consists of a small child, age around 2 years, cruising down the road, window down, arm out the window, in his new Hyundai 4WD. He sees a girl of the same age standing on the side of the road, pulls over picks her up, and they go to the beach together. All in all it's cute, funny, and very well done. The ad aired late in the evening (8:30 pm or later), but it was pulled due to concern from parents about the copycat risk. What I want to know is, where has the responsibility of parents gone? Is the world becoming so serious — or so frightened — that fantasy is no longer allowed?"

cancel ×

471 comments

Sorry! There are no comments related to the filter you selected.

Simple answer: YES (5, Funny)

Teddy Beartuzzi (727169) | more than 7 years ago | (#18149718)

Geezus, we even had folks complaining about a *robot* who had a *nightmare* about suicide.

Re:Simple answer: YES (0)

vivekg (795441) | more than 7 years ago | (#18149810)

Heh.. awesome ad : http://youtube.com/watch?v=6GfdyIZcRH4/ [youtube.com]

Re:Simple answer: YES (5, Informative)

cdrdude (904978) | more than 7 years ago | (#18149956)

Your link is broken, you've got an extra character in there. This should be right: http://youtube.com/watch?v=6GfdyIZcRH4 [youtube.com]

Re:Simple answer: YES (1)

bernywork (57298) | more than 7 years ago | (#18150004)

Lets try that again shall we?

Youtube link fixed [youtube.com]

Re:Simple answer: YES (-1, Troll)

Nadsat (652200) | more than 7 years ago | (#18149932)

In Gus Van Sant's Elephant, the father cannot drive, so the teenage son with the yellow shirt gets out and drives for his dad. I see this commercial as merely an extension of the film--A commentary on the Columbine States of America..

Re:Simple answer: YES (5, Insightful)

smaddox (928261) | more than 7 years ago | (#18150208)

The way I see it, with the amount of time it took to complain to the network about the commercial, the parents could have easily talked to their children and made sure they understood not to copy it.

For some reason, these parents think ignorance is better for their children than knowing about and understanding an issue.

I for one am glad it's gone... (3, Funny)

Alicat1194 (970019) | more than 7 years ago | (#18149722)

It wasn't sweet, or cute, it was disturbing, and wrong on so many levels... (apparently small, unnaturaly placed children disturb me)

Re:I for one am glad it's gone... (0)

Anonymous Coward | more than 7 years ago | (#18149762)

It didn't help the two kids were supposed to be boyfriend and girlfriend.

Re:I for one am glad it's gone... (5, Funny)

Anonymous Coward | more than 7 years ago | (#18149960)

No. She was hitching a ride. And he was probably going to rape her.

You've got no fantasy ;)

Re:I for one am glad it's gone... (2, Insightful)

pembo13 (770295) | more than 7 years ago | (#18149962)

Maybe you should see a doctor about that.

Re:I for one am glad it's gone... (5, Insightful)

dont_run (1050730) | more than 7 years ago | (#18150038)

Maybe. But if the ad should be pulled, then maybe children should be blindfolded to ride on cars, right? Otherwise, they will see a parent driving the car and will get "ideas"...

Kids regard their parents as models much more than something from the telly. Even bad parents.

Re:I for one am glad it's gone... (5, Interesting)

AGMW (594303) | more than 7 years ago | (#18150204)

What if more people now complained that the Ad had been removed? Would they have to start running it again?

Complain! (5, Funny)

arlo5724 (172574) | more than 7 years ago | (#18149724)

Hypothesizing about fantasy amounts to fantasizing! I move to have this story removed from /. Sign below.

Re:Complain! (0)

Anonymous Coward | more than 7 years ago | (#18150046)

OK.

~Below

From the Only in America dept. (5, Insightful)

Simon Garlick (104721) | more than 7 years ago | (#18149730)

In case you hadn't noticed, Australia is a de facto state of the USA now.

So you're the ones (5, Funny)

Infonaut (96956) | more than 7 years ago | (#18149748)

I always wondered where all the Bush voters came from.

Only in your dreams. (-1, Offtopic)

Anonymous Coward | more than 7 years ago | (#18150160)

Get it through your thick Irish convict heads once-and-for-all: You are not, and never will be, Americans.

Re:Only in your dreams. (0)

Anonymous Coward | more than 7 years ago | (#18150214)

Weren't many US states penal colonies full of Irish convicts anyway?

That's why they started shipping them to Australia... because the US got all uppity and had a war of independence, so they needed to find somewhere else to ship the Irish revolutionaries.

Re:Only in your nightmares. (1)

chiefnewo (1046510) | more than 7 years ago | (#18150216)

That's a relief.

Yes (5, Insightful)

Infonaut (96956) | more than 7 years ago | (#18149732)

Is the world becoming so serious -- or so frightened -- that fantasy is no longer allowed?"

With one caveat. If it involves wealthy actors who play married hitmen trying to kill each other with everything from knives to rocket launchers, it's ok [imdb.com] . Same thing with movies depicting armies systematically destroying each other with machine guns, bombs, flamethrowers, etc. Basically, the bigger the magnitude of the killing, destruction, and carnage, the more acceptable. The smaller the scale, the more freaked out people get.

Re:Yes (4, Insightful)

omeg (907329) | more than 7 years ago | (#18149780)

The smaller the scale, the more freaked out people get.

Well, APPARENTLY! Did you see how many complaints they got? OVER 80!!! That's no less than over 0.000004% of the population!

Re:Yes (5, Informative)

catwh0re (540371) | more than 7 years ago | (#18149876)

In Australia we have a law against advertising which involves displaying driving activity which is technically illegal.

The law was made because the major "australian" car manufacturer and their primary opposition (ford) were both glamourising speeding, burn outs, doughnuts etc. in car advertisements. I doubt the law was ever meant to cover situations which are technically difficult to reproduce.. afterall hyperbole is permitted in advertising (as long as it's evidently hyperbole and thus not misleading.)

Re:Yes (3, Insightful)

nkv (604544) | more than 7 years ago | (#18149892)

If parents don't want their kids to watch stuff like this, they should stop their kids from watching stuff like this, not call the TV station to take it off the air. They're "parents". That's a title that entails some amount of responsibility.

There is a better option which is to throw the TV out the window and get it over with. Almost everything that comes on it is not worth watching anyway but that's a suggestion that'll most probably get me branded as a luddite.

Re:Yes (1)

Cyberax (705495) | more than 7 years ago | (#18149914)

Well, Stalin (http://en.wikipedia.org/wiki/Stalin) once said: "One death is a tragedy; a million is a statistic". Apparently, he was right.

No (1)

Venerable Vegetable (1003177) | more than 7 years ago | (#18150104)

I suppose you don't watch a lot of movies, play computer games, read books. You can (easily) find all possible kinds of fantasy there. That there are some people who try to also protect children (whether or not they did the right thing here is another question) hardly means that fantasy is no longer allowed.

The world becoming serious? The world has always been a serious place, and I don't think that ever in the history of the planet a place has been so free and playful as modern Australia, USA and Europe. You're seriously missing perspective if you think the world is "becoming" serious or frightened.

And yes, if something is less realistic, for example because of exaggerated scale, it's more acceptable, also to me.

Re:Yes (1)

MobileTatsu-NJG (946591) | more than 7 years ago | (#18150202)

"Basically, the bigger the magnitude of the killing, destruction, and carnage, the more acceptable."

Hardly surprising. A two year old is more likely to grab the keys to the car than to wield a machine gun. Now, the kid reaching the brake pedal to shift into drive...

Irony... (1, Interesting)

debest (471937) | more than 7 years ago | (#18149740)

... that the article is accompanied by a Flash ad for Hyundai, featuring the exact same kid from the ad that was pulled.

Re:Irony... (2, Informative)

Napoleon The Pig (228548) | more than 7 years ago | (#18149776)

That's actually the very end of the television ad that was pulled.

Youtube link (5, Informative)

physicsnick (1031656) | more than 7 years ago | (#18149746)

Here's the ad on Youtube:

http://youtube.com/watch?v=g37Z8Scbj8E [youtube.com]

Re:Youtube link (2, Funny)

AnonymousCactus (810364) | more than 7 years ago | (#18149768)

Darn it! I got beat!
Mine's way cooler though: http://youtube.com/watch?v=o1LybpnekIo [youtube.com]
Fine, it's actually exactly the same. You'd think I'd have something better to do, but no.

Things are way out of hand (4, Insightful)

El Cubano (631386) | more than 7 years ago | (#18149750)

All in all it's cute, funny, and very well done. The ad aired late in the evening (8:30 pm or later), but it was pulled due to concern from parents about the copycat risk. What I want to know is, where has the responsibility of parents gone? Is the world becoming so serious -- or so frightened -- that fantasy is no longer allowed?"

Let me preface this by saying that I am a conservative Christian. Now, I have done some research and found out that most electronic devices that emit photons and audio waves have a switch which allows me to turn them off. The effort required to do that is even less than it is for me to get incensed and make a complaint. Why don't other people get this? Don't want to see it? Turn it off. Don't want the kids to see it? Turn it off.

Re:Things are way out of hand (4, Insightful)

blue.strider (737082) | more than 7 years ago | (#18149904)

There are more shades of grey in the world that just completely shutting off the TV. The shade of grey missing here is that ads have no pre-announced schedule. If one sees the War-Of-Worlds in the TV Guide, one may keep his/her kids away of the TV for the duration. But the ads may come our of the nowhere in the middle of any random program, and effectively prevent one from choosing between individual TV programs.

(Side discussion: This also indicates a certain fundamentally dishonest nature of ads, which is implicitly admitted by the perpetrators as they avoid to be fully open about the ad schedule).

Re:Things are way out of hand (3, Insightful)

DamnStupidElf (649844) | more than 7 years ago | (#18149958)

Let me preface this by saying that I am a conservative Christian. Now, I have done some research and found out that most electronic devices that emit photons and audio waves have a switch which allows me to turn them off. The effort required to do that is even less than it is for me to get incensed and make a complaint. Why don't other people get this? Don't want to see it? Turn it off. Don't want the kids to see it? Turn it off.

My guess is it's the people who leave their kids with the TV all night and always leave their keys in the car (possibly in the ignition) who are the most irate. "What if junior craws into the garage and starts the car because of what he done seen on teevee?" Turning a free babysitter off or remembering where they put their keys are things that are fundamentally beyond the intelligence of the type of people who are complaining.

While I don't mind seeing stupid people die, their children shouldn't be doomed to the same fate. Statistically, only 50% of stupid people's children are themselves stupid, so we should at least protect the 25% of smart children with stupid parents, hmm?

Re:Things are way out of hand (1)

Venerable Vegetable (1003177) | more than 7 years ago | (#18150000)

First let me say that I think pulling the ad was over the top. But,

it seems obvious to me that these people actually do want to watch television. And possbly they want to let their children watch it occasionally without (full-time) supervision. So instead of entirely avoiding it because of a small flaw they try to improve it. Sounds like a more reasonable approach then turning it off completely. Even if that takes an extra efford.

Also, it is likely that some people don't only care about their own children, but also about other peoples children. If they think that it is wrong for children to watch the ad, switching the tv off won't help because there are many more tv's and children in the world.

Now I realise that this concept is offensive to a lot of people, especially on slashdot, but some people consider it "good" to take responsibility for things that don't concern them directly. In this case I don't agree with the result, but it is hardly "way out of hand". In fact it's good that people try to be responsible, even though they are pushing it too far sometimes. And I'm not even a christian.

Re:Things are way out of hand (4, Insightful)

the_womble (580291) | more than 7 years ago | (#18150080)

Its because the parent are too addicted to the TV themselves to turn it off.


People are astonished that we do not have a TV. It is good for us, and good for our daughter. However, most people would no more give up their TV, any more than a heroin addict will give up their drug.

Re:Things are way out of hand (2, Interesting)

Gordonjcp (186804) | more than 7 years ago | (#18150236)

Why don't other people get this? Don't want to see it? Turn it off. Don't want the kids to see it? Turn it off.

That's a very good point, and the line that I take with stuff on TV I find offensive. However, it's not that this is offensive - what we have is the *exact opposite* of all those public safety films that we grew up with saying "Don't get into cars with strangers". You remember this [youtube.com] don't you?

kids these days... (3, Funny)

RelliK (4466) | more than 7 years ago | (#18149770)

Don't give those crazy 2-year-olds any ideas!

stalkers (1)

phantomfive (622387) | more than 7 years ago | (#18149812)

When it said copycat I thought they were worried that some stalker would get the idea to pick up a two year old girl and take her to the beach. Which is kind of a stretch, but somewhat understandable. But that's not it at all.....the parents were worried that two-year-old kids will see it then try to drive the family car.

I don't get this one at all. If you are worried about your kid playing with the car (which is understandable), why not teach your kids NOT TO PLAY IN THE CAR? The kids are eventually going to want to play in the car whether they see it on TV or not. And if you are really worried (because kids don't always do what you tell them to) then lock your car and keep the keys out of reach. Maybe won't work in every case, but it will have a much greater effect than removing a commercial from TV (and what kid old enough to open a car door would actually want to copy a two year old? By the time I was 4 I thought of 2 year olds as babies. I sure didn't want to copy them)

It seems to be a touchy subject.... but (0, Troll)

zappepcs (820751) | more than 7 years ago | (#18149818)

IMO, those people that complain like that will be the first to help empty the shelves of libraries to burn the books that would corrupt little christian children. While that is an overstatement, the idea is that they want the government and everyone else to be responsible for their kid's behaviors, rather than take their own responsibilities to heart. We know that violent games aren't causing school shootings now, and many other myths have been busted too.

There is also this 'entitlement' notion that causes people to complain about christmas trees in an airport because there are no jewish symbols also, or schools that don't sing christmas carols anymore because it might offend someone.

There needs to be a very definite separation of church and state as well as a very well defined definition of what is acceptable WRT public behavior and displays that are religious in nature. I think the athiest movement has a pretty valid point lately. Soliciting door to door for religion is still soliciting. Churches should not be tax exempt institutions. They have proven that their morals behind the smiling faces are no better, if not worse, than politician's.

If any religion is allowed to make laws and set public policy, it will end up being the wrong religion. If we let people's religious morals decide public policy, we have lost the battle for democracy to the ever increasing ferocity of theocratic movements.

I think that when we hear people complaining about such things as this, we have a perfect target for public scrutiny of sorts. Ralph Nader had evidence to back up what he was pushing. Do these people that complain have any evidence? I don't think so. Perhaps we need a social web site to help debunk such complaints and direct people toward creating standards for such complaining to avoid the hype and dangerous aspects of such behavior?

Just a thought

Re:It seems to be a touchy subject.... but (1)

revolu7ion (994315) | more than 7 years ago | (#18149858)

what on earth has parents being worried about their kids, the Santa Fe and advertising in Australia have to do with religion?

Re:It seems to be a touchy subject.... but (1)

Brandybuck (704397) | more than 7 years ago | (#18150168)

what on earth has parents being worried about their kids, the Santa Fe and advertising in Australia have to do with religion?

Absolutely nothing. But that's not going to stop folks like the parent poster from screwing on their tinfoil hats too tight.

Re:It seems to be a touchy subject.... but (4, Insightful)

TubeSteak (669689) | more than 7 years ago | (#18150084)

I don't know how you got modded insightful. Maybe 3 sentances in your entire rant discussed the issue in TFA/Summary.

This happened in Australia, so all your talk about religion, sep of church & state, etc. is so far off base I don't know where to begin.

Anyways, here's what TFA says

"But under the Advertising for Motor Vehicles Voluntary Code of Practice, fantasy cannot be used when it contradicts, circumvents or undermines the code.

"Many of the complaints were from parents concerned that the ad would encourage copy-cat behaviour in young children and might lead to accidents."

The board also found that the fact the toddlers were wearing seatbelts - instead of approved child restraints - also breached safety recommendations.

So, if it was just the complaints, it is likely that nothing would have happened.

BUT, as it turns out, a literal reading of the applicable Code suggests to The Advertising Standards Board that the complaints are legitimate.

This is exactly why there are government agencies who do such investigations.

Re:It seems to be a touchy subject.... but (2, Insightful)

TodMinuit (1026042) | more than 7 years ago | (#18150092)

This has nothing to do with religion. This is a bunch of do gooders who think they are smarter than everyone else, and therefore, have the duty to step into the lives of others. It's called "Liberal Fascism" and seems to be growing by the day.

Re:It seems to be a touchy subject.... but (0)

Anonymous Coward | more than 7 years ago | (#18150200)

This has nothing to do with religion. This is a bunch of do gooders who think they are smarter than everyone else


I'm sure religion can dig up prior art.

Obvious flaw (3, Interesting)

mainform (892764) | more than 7 years ago | (#18149830)

How on earth is a toddler going to reach the accelerator and brake pedals in any regular car, let alone a 4WD, whilst being strapped in to the driver's seat, especially given there's no way he could have been able to see over the dash board without sitting on a cushion or something?

Re:Obvious flaw (2, Interesting)

skelly33 (891182) | more than 7 years ago | (#18149918)

All it takes is a toddler with the idea that "releasing the parking brake would be fun" to cause a problem. But paranoia will not make the world "safe" for children. The world, and Universe on whole, is a hostile place and parents need to come to grips with that and, as a previous poster mentioned, take responsibility for teaching common sense themselves. I say down with the easily offended.

Re:Obvious flaw (0)

Anonymous Coward | more than 7 years ago | (#18149984)

Been there, done that - roller door destroyed...

And I didn't even have the luxury of seeing another kid driving around on TV, I just thought it'd be fun to take my cousins for a drive. Ahh the joys of being a toddler.

A disease (2, Insightful)

Anonymous Coward | more than 7 years ago | (#18149836)

It's sad that we're seeing this kind of braindead parental nonaccountability, invented in the US, spread like a disease to other countries. Cultural evolution will officially come to a screeching halt when nominally immune countries like Japan show signs of infection.

This is getting pathetic... (5, Insightful)

GFree (853379) | more than 7 years ago | (#18149840)

People getting scared, frightened about the most innocent things.

There is a saying I've heard many a time: HARDEN THE FUCK UP. Seriously, if people keep raising hell about such trivial matters, soon there won't be any imagination, any creativity, any fun in the world. People will be afraid to do ANYTHING due to lawsuits.

It will be a truly dull place to live in.

Re:This is getting pathetic... (1)

jonfr (888673) | more than 7 years ago | (#18150006)

Nature will figure something out to prevent that from happening.

Re:This is getting pathetic... (0)

Anonymous Coward | more than 7 years ago | (#18150136)

Is that you, Chopper? [youtube.com]

VERY dangerous to children (4, Funny)

ChePibe (882378) | more than 7 years ago | (#18149864)

Whoa, whoa, whoa! I think we're all missing the point here, folks! It's not the kids driving and picking up kids, but how they're driving.

Two-year olds driving, yeah, that's cool, but what if they start acting out what they see on TV and driving on the left side of the road? Trying to steer the car from the passenger side? What kind of example is the media setting for our kids?

Won't someone think of the CHILDREN!

Crazy foreigners, corrupting our American youth...

Yes, I realize non-U.S. citizens read /.

Re:VERY dangerous to children (1)

Bob54321 (911744) | more than 7 years ago | (#18149982)

Yes, I realize non-U.S. citizens read /.

I think we need a mod that is something like +/-1 "it was not funny enough to be not mistaken for flamebait so needed a disclaimer". I wasn't sure whether these sorts of comments deserved to go up or down a point.

Yes, I felt in the need for a rant today (not a disclaimer...)

Re:VERY dangerous to children (1)

ChePibe (882378) | more than 7 years ago | (#18150074)

You know, I think you've got something there. The GP was certainly not my "best work", if you will, but disclaimers seem necessary on Slashdot.

Then again, disclaimers can serve a purpose - if a post is off-topic, for example, clearly mentioning that in the subject should be enough to ward off those looking for conversation that is on topic.

But, from time to time, even a disclaimer is no good. For example, this post: http://slashdot.org/comments.pl?sid=216756&cid=175 97552 [slashdot.org]

I clearly marked it as off topic - I didn't try to hide it at all - but was moded down (penalized, in a way) for being - surprise, surprise - off topic.

In addition to rewarding those who do quality posts, moderation should serve as a way to make certain kinds of posts easier to find.

Disclaimer (yeah, I know, I know...) - it's late, so this might not make sense...

Re:VERY dangerous to children (1)

serialdogma (883470) | more than 7 years ago | (#18150138)

The purpose of moderation on /. is to filter out all the crap, trolls and yes off-topic posts, it is not intended to act as a punishment but rather more like a spam filter. (and yes, the karma system is done in the same vain)

Re:VERY dangerous to children (0, Offtopic)

Bob54321 (911744) | more than 7 years ago | (#18150140)

Tips and tricks for posting off-topic comments: 1. Do not use you karma bonus. Not only will mods overlook an off-topic post with a score of 1 but it limits your karma loss... 2. Hadn't thought this far when I started the post. Now, should I listen to my own advise?

Re:VERY dangerous to children (1)

ChePibe (882378) | more than 7 years ago | (#18150172)

You're right about not using Karma bonus on off-topic posts. I'll do that in the future.

Re:VERY dangerous to children (2, Funny)

The One and Only (691315) | more than 7 years ago | (#18150190)

Alright, which one of you moderators thought that would be funny?

Re:VERY dangerous to children (1)

Dersaidin (954402) | more than 7 years ago | (#18150188)

I'm an Aussie, I thought it was a pretty good add. I smiled when I saw it.

Perhaps they should consider that 80 people is a relatively tiny portion of the viewers.

And for the record that baby is a pretty skillful driver.

I'd have banned the ad.. (1)

WarwickRyan (780794) | more than 7 years ago | (#18149868)

..for the horrible CGI of the baby surfboarding.

Copy cat? (3, Funny)

Motley Phule (946796) | more than 7 years ago | (#18149874)

We had the ad screening here for quite a while in NZ. It's a two year old driving a car, for pete's sake. How can they be worried about copycat crimes? Two year old's still think throwing poo is fun... which it is... but that's beside the point.

Re:Copy cat? (0)

Anonymous Coward | more than 7 years ago | (#18150120)

here here!!

It's an Aussie thing (1)

Cyanara (708075) | more than 7 years ago | (#18149890)

Bugga

Re:It's an Aussie thing (1)

oneade (305202) | more than 7 years ago | (#18150034)

Bugga

A little more context to the previous comment... http://youtube.com/watch?v=nMwZlINNtgw [youtube.com]

Re:It's an Aussie thing (1)

Bob54321 (911744) | more than 7 years ago | (#18150098)

You do realize that the ad you link to is a New Zealand one, not an Aussie one? It even says so in the bottom left corner about 4 seconds into the clip...

Re:It's an Aussie thing (1)

Cyanara (708075) | more than 7 years ago | (#18150166)

Of course. But we just like to let them pretend they're their own country. Keeps the plebs happy.

Re:It's an Aussie thing (1)

Bob54321 (911744) | more than 7 years ago | (#18150234)

Not biting...

Then Simpsons shouldn've been banned long time ago (0)

Anonymous Coward | more than 7 years ago | (#18149910)

...you know the opening scene where maggie plays with the toy steering wheel on the passenger side

Re:Then Simpsons shouldn've been banned long time (0)

Anonymous Coward | more than 7 years ago | (#18149954)

But it's a *cartoon* where people have four fingers. So that's OK.

Re:Then Simpsons shouldn've been banned long time (1)

serialdogma (883470) | more than 7 years ago | (#18150148)

So your saying that The Simpsons should be banned as it promotes two years olds chopping off their thumbs?

80 complaints ? (1)

The Sith Lord (111494) | more than 7 years ago | (#18149940)

Is that all it takes to get something censored ?

Re:80 complaints ? (1)

rubycodez (864176) | more than 7 years ago | (#18150002)

indeed, only 80 idiots with children easily offended for irrational reasons out there? I would have thought many more.

Re:80 complaints ? (1)

The Sith Lord (111494) | more than 7 years ago | (#18150238)

So if 80 people complained about ACA and TT, then it may be taken off the air ???

Does anyone else smell a petition ?

I was going to compain (1)

bug1 (96678) | more than 7 years ago | (#18149952)

I was pretty upset about that that commerical as well, those damn 4WD's are everywhere, they are a menace !

Fantasy is fine (1)

ghyd (981064) | more than 7 years ago | (#18149980)

Fantasy is fine, but you know there's all kind of people watching tv. So, stop it, now.

Why defend an advert? (2, Insightful)

Deb-fanboy (959444) | more than 7 years ago | (#18149998)

In general I dont like being subjected to the advertising industries little fantasies anyway. They will use every trick in the book to manipulate us.

So even though the advert in question is pretty innocuous I am not too disturbed if it has been pulled. As I see it, whats the downside, an advert is pulled. Whats the upside, a very unlikely (IMO) copycat event is prevented. I can live with that.

Won't someone please welcome (1)

teamhasnoi (554944) | more than 7 years ago | (#18150012)

our CGI, video-composited, fake children overlords?

Ugh. Since everything is done with the 'children' in mind, they are in fact becoming our overlords.

Seriously. Can't you just hang your keys higher on the wall? Tell your kids the difference between TV and Real Life? Put a kill switch on the vehicle?

I know this is a commercial and all, but really. Why does the extent of my life's experiences have to be dictated by your inability to parent your children?

Ikea Lamp Ad (1)

fyoder (857358) | more than 7 years ago | (#18150020)

Is the world becoming so serious -- or so frightened -- that fantasy is no longer allowed?

It's allowed, but human irrationality has to be taken into account. Playing on that is what makes this Ikea ad [youtube.com] so effective. Putting babies in danger even in fun was perhaps ballsier than the ad creators realized.

Ad shows illegal activity (1)

pavium (557126) | more than 7 years ago | (#18150040)

Surely it was pulled off-air because driving with YOUR ARM HANGING OUT THE WINDOW is against the law.

We can (and do) show illegal activities in the breaks between commercials, but in the name of all that's holy (ie, the mighty dollar) we can't show illegal activity during commercials.

And besides ... the kid was too young to have a licence!

Talk about a flagrant disregard for the law!!

Re:Ad shows illegal activity (1)

tumutbound (549414) | more than 7 years ago | (#18150122)

Actually, at least one of the complaints was that a child of that age should be in an approved child car restraint, not a standard seatbelt. Given the press on this, I'd say it was a successful advertising campaign.

Look Who's Talking (1)

pembo13 (770295) | more than 7 years ago | (#18150042)

Maybe these people have never seen Look Who's Talking [imdb.com] or or the either of the other two sequels - those baby's did a lot more interesting things.

Besides that, I am curious as to how a baby would be physically capable of copying that ad

Nothing has changed (1, Insightful)

DerekLyons (302214) | more than 7 years ago | (#18150056)

The ad aired late in the evening (8:30 pm or later), but it was pulled due to concern from parents about the copycat risk. What I want to know is, where has the responsibility of parents gone?

Where has the responsibility of parents gone? Nowhere. Responsible parents were concerned about the ad - and voiced their concerns. The Advertising Standards Board responded to those concerns by pulling the ad.
 
I wish Slashdot reader would grow the hell up and realize parental responsibility covers a lot more ground than blindfolding little Stevie and locking him in his room, or handcuffing little Susie to the parent's hand.

Re:Nothing has changed (3, Insightful)

TodMinuit (1026042) | more than 7 years ago | (#18150118)

Responible parenting means taking responability for parenting your child. It does not mean having the Government step in and do it for you.

Instead of complaining about the ad, it would have been better to talk to their children about it.

80 callers! (0)

Anonymous Coward | more than 7 years ago | (#18150060)

I see stupid people, walking around like normal people.....

Same thing happened to an American ad a year ago (1)

SpecialAgentXXX (623692) | more than 7 years ago | (#18150082)

There was a car ad a year ago (maybe it was for the Superbowl 2006?) featuring kids driving flying cars on buildings, across jumps, etc. all in slow-motion. I think the idea was that the cars were so quiet and comfortable that even the kids were enjoying the ride. Anyways, a group of parents complain that it sets a bad example showing underage kids, god forbid, driving and it was pulled.

I would just like to say a big FUCK YOU! to every moron who gets offended.

Remember one of the early South Park episodes where everyone in the city gets offended by the Christmas play that everything about the holidays gets removed and it ends up being a very dull and boring show? Everyone in the audience then complains and about it and then they get a lashing from Chef telling them how it was them that wanted it all removed? Dammit, have we as a society gotten so lost & midguided that we are now living in the real-life version of fictional cartoons that are supposed to be unrealistic? Whatever happened to common sense?

Australia has 20,555,300 people... (1)

RichPowers (998637) | more than 7 years ago | (#18150102)

And all it takes is 80 unhappy parents to get the ad pulled? That's 0.0003% of the total population. Someone out there will be offended no matter what airs on TV. What if a company used animals in their commercials and PETA & Co. called and complained? Will it only take 80 of them to get that ad pulled?

During the 2006 Emmys, Conan O'Brien was in a skit that featured a plane crash. Earlier that day, a plane actually crashed in Kentucky. By Australia's logic, Conan's skit would have to be pulled because hundreds - if not a few thousand - people from the Lexington area thought it was in bad taste.

Honestly, if there were thousands of angry calls, then we could talk. But even then the whole thing would still be stupid.

It was a creepy ad, glad its gone (1)

Maso (78542) | more than 7 years ago | (#18150112)

All in all it's cute, funny, and very well done.
Not for me, i found it creepy and disturbing. Did not find it the least bit funny either, but then i am very grumpy. Glad its gone, maybe now we can complain about every ad and get our tv for without any at all.

Solution! (0)

Anonymous Coward | more than 7 years ago | (#18150116)

Get 80 complaints about every ad and we won't have to sit through the ads at all! :)

repulsive (1)

cas2000 (148703) | more than 7 years ago | (#18150126)

it might have been "cute" and "well done", but it certainly wasn't "funny".

"repulsive" was the first word that occurred to me when i saw it on TV.

Please pull this story... (1)

no_mayl (659427) | more than 7 years ago | (#18150132)

... I'm afraid my kids will read this and grow up to be offended by everything.

Do they verify? (1)

clickety6 (141178) | more than 7 years ago | (#18150150)

So do they verify that all these complaints are legitimate - or is this an easy way for a rival car company to screw up your advertising campaign - or for an ecological movement to hit back at gas-guzzling 4WD vehicles?

I am deeply concerned about those ads ... (1)

jopet (538074) | more than 7 years ago | (#18150154)

no not this one, but the ones where children eat all the sugary crap stuff ... or the ones where children eat all the junk food ... or the ones where children spend their time doing useless and boring stuff like playing with totally idiotic toys. Can I get pulled those ads too, please?

Being from a different region of the world, I do not know the ad mentioned, but whatever they show: why do those concerned parents let their children watch TV at "8:30 pm or later" where they can see those ads in the first place?

I am most concerned about these concerned parents.

Re:I am deeply concerned about those ads ... (2, Interesting)

ACDChook (665413) | more than 7 years ago | (#18150222)

Personally I think that they should have tracked down every one of those 80 complainants and removed their children from their care. If they feel that they are unable to prevent their kids from copying something like that off tv, then they are obviously not providing a safe environment in the home, and should not be allowed to continue raising their children.

Copycat? (1)

telso (924323) | more than 7 years ago | (#18150162)

The ad consists of a small child, age around 2 years, cruising down the road ... concern from parents about the copycat risk.
Copycat? Do people actually think a toddler could drive a car? This kid is not even potty trained (note the diaper), and people think their kids would be able to get the keys, get out of the house, unlock the car, get up to the seat in an SUV, get the key in the ignition and do that push-in-twist-then-pull-out thing to start it that still trips me up sometimes, figure out how to get the car out of park, have the strength to disengage the handbrake and then be able to reach the pedals while driving? The only way anyone could think this is even remotely plausible is if they were smoking the same highly potent stuff they would have to be smoking when they weren't paying attention to their toddler as their kid did this!

Find me a kid who can actually do this and I'll find you the number to the child welfare office. And the crown prosecutor (district attorney).

Oh, Maude Flanders... (1)

Perseid (660451) | more than 7 years ago | (#18150174)

...where are you when we need you?

I'm impressed. (2, Funny)

pecosdave (536896) | more than 7 years ago | (#18150198)

First I thought the U.S. was becoming the ultimate pussy nanny-state (oh no, we can't see boobs!).

Now Australia did take their peoples guns away, now they're pulling a commercial we would probably allow in the U.S. Let the race to see who can be the biggest pussy begin! Hey! No running! Somebody might get hurt!

Think of us adults! (1)

jkrise (535370) | more than 7 years ago | (#18150228)

If kids are gonna be driving cars.... I don't want to be in Australia.

Besides if kids start dating at age 2, what happens to poor Aussie slashdotters ;-(

Something noone has mentioned.. (1)

mongrol (200050) | more than 7 years ago | (#18150244)

The complaints and fears may have something to do with the fact that 2 children in the last 2 months have died in Australia from accidentally locking themselves in cars and not being found until a couple of hours later by which time their little are well and truly toasted (temps get up to 70C in a locked car here). It's probably a fear of the ad teaching the kids its ok to go and get in mums car rather than people thinking they'll drive off with it. Let's be rational here.

Easy (1)

Pliep (880962) | more than 7 years ago | (#18150248)

It is of course always easier to file complaints and blame corporations (or the government) than to talk to your own kids and teach them about life, TV ads, fantasy and the real world. Oh and tell them to go to bed at seven.

Why? Because filing a complaint is much easier and more efficient than expressing love, giving attention and spending time to teach important things to kids. Time is money you know!
Load More Comments
Slashdot Login

Need an Account?

Forgot your password?