An anonymous reader writes "The New York Times is covering a new focus by companies like Warner Bros. on consumer attitudes towards media consumption. The last few years have seen media companies concentrating on pirated materials sold in marketplaces and downloaded online. Increasingly, the expectation of content for free is what is worrying these same companies. 'Missteps made today could have grave consequences for the future, particularly when it comes to consumers' willingness to pay for movies and television shows online ... Warner and other entertainment companies are moving cautiously ahead, but their interests are divided. All want to share their content online with consumers but are, at the same time, imposing constraints that risk alienating a younger, Web-oriented audience.'"