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Wince at WinCE's New Name: 'Windows Powered'

Roblimo posted more than 14 years ago | from the we're-really-and-truly-not-making-this-up dept.

Microsoft 238

Lycestra writes "CNet has an article stating Windows CE is being renamed. In the spirit of such names as Office, Money, and Explorer, it is being renamed "Windows Powered". I expected something more like 'Poke-Windows'."

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Re:What did CE stand for? (1)

evilandi (2800) | more than 14 years ago | (#1490868)

Compact Edition, I thought. I'm sure I've seen that in official literature somewhere. Then again I'm probably talking out of my arse.


Re:Slogan (2)

Imperator (17614) | more than 14 years ago | (#1490869)

"It's just as slow, completely unstable, and 1/8 the size."

Re:Noooo! (1)

mike_sucks (55259) | more than 14 years ago | (#1490870)

Yeah, where the hell did *that* come from? Trust a PC company to have absolutely no clue about UN*X, not even what they should call it.


WIN CE is losing marketshare. (1)

arcade (16638) | more than 14 years ago | (#1490891)

The problem with Windows CE is that MicroSoft cannot make much money of it. The hardware prices are dropping, and nobody will pay TOO much for a palmpilot. If the palms get as expensive as laptops, people will buy a laptop. palms need to cost less than half that price, preferably even less than a third.

Then microsoft suddenly faces a problem. How much is it possible to get paid, for an operativ system for these thingomajigs? Not much -- if we want to believe Eric S. Raymonds -- who had made this one of "The 7 bullets Microsoft need to dodge within the next 18 months".

And this is one of the points I think he is right about. Just look at all the hardware makers abandoning CE. :-)


Reminds me of the 70's (3)

kmcardle (24757) | more than 14 years ago | (#1490892)

Back in the 1970's, Japanese car companies were very quietly working to make their products better, cheaper, and more fuel efficient.

American car companies were changing the positions of the headlights.

I'm sure ms could have spent the marketing focus group money on hiring some talent to make wince better. Or they just could have bought Handspring (is that right?) and manufactured Palm clones. Oh wait, maybe the DOJ would have frowned on that. ;>


Re:Powered? (0)

Anonymous Coward | more than 14 years ago | (#1490893)

No, I think "powered" just refers to the energy generated when you eventually end up burning your palm-PC to generate steam and useful electricity.

Re:Free the source (hypocrisy for fun and profit) (0)

cruise (111380) | more than 14 years ago | (#1490894)

All of this is off topic but I happen to agree.. /. is all riding the open source movement and the linux community's "moral values" for fun and profit. Can you say... hypocrites!

I think I even spelled it right.

Re:why they changed the name (1)

Anonymous Coward | more than 14 years ago | (#1490895)

From Babelfish, the first sentence reads:

With the next version change Microsoft wants to rename its luckless Bonsai operating system Windows CE.


Crashes Easily. (1)

Wakko Warner (324) | more than 14 years ago | (#1490896)

That about sums it up...

- A.P.

"One World, one Web, one Program" - Microsoft promotional ad

Bad WinCE jokes... (2)

Noryungi (70322) | more than 14 years ago | (#1490897)

Is it me, or does that thing sound like (ahem) Prince?

You know, the old saw: "The Operating System formerly known as Windows CE..." =)
Sorry: "The Operating System formerly known as WinCE..."

And what does that "CE" stands for? "Crash Extremely fast"? "Carry Excess bagagge?" "Could not Exchange data with desktop?"

And what about the new name -- "Powered by Windows"? Why not "Crashed by Windows"? That's more like it...

Don't you just love heaping scorn on the largest software company in the world? What are we going to do once it has faded back into a richly deserved irrelevence?

Re:Marketing (0)

Anonymous Coward | more than 14 years ago | (#1490898)

Yup, it's all about the $$$. People keep buying so what's the problem? If they can sell it, more power to them. It's like beer....Schlitz is piss-awful, but that doesn't mean they should quit selling it because I still get a good laugh when I see people buying it.

Re:A little point... (3)

dingbat_hp (98241) | more than 14 years ago | (#1490899)

I think the consumer cares [...]

I don't.

I think they used to. Back in the days when PDAs were rare and expensive, they were bought by geeks who cared about such things. Now we're moving to a more mature (sic) market, where they're bought by the naive, or bought as gifts, and sold by the untrained and simian. Increasingly, the only differentiable features between PDAs will be the logo on the case and an inaccurate display card on the shelf at Electrode Hut.

Take a walk through Electrode Hut sometime and listen to people buying real retail products from the real retail sales chain (all shrinkwrap developers should do this regularly). They don't understand the technical issues, and if the sales staff even mention them, they frequently get it wrong (the number of mis-sold Palm IIIe I over-hear !). Maybe you and I know that colour means unusable battery life, but very few retail purchasers do.

hehe (1)

Dr. Sp0ng (24354) | more than 14 years ago | (#1490907)


"Software is like sex- the best is for free"
-Linus Torvalds

Powered? (1)

MissNachos (89129) | more than 14 years ago | (#1490911)

Powered implies it will work right? How about Mini-Windows?

What what what (0)

Anonymous Coward | more than 14 years ago | (#1490915)

I thought they were scrapping Windows CE. Or is that, companies weren't using it as much.
Oh I see, Microsoft want a change of image!

why they changed the name (2)

J-freak (90875) | more than 14 years ago | (#1490918)

also have a look at this article [] by c't (german). use babelfish [] to translate it. it has some interesting thoughts why microsoft changed the name.

-- [] - Jesus rules!

Slogan (2)

Nicolas MONNET (4727) | more than 14 years ago | (#1490921)

So the ad would go "Mini-Win, you complete me!"


It's named that because... (1)

Paul Crowley (837) | more than 14 years ago | (#1490923)

the thing is so resource-hungry, you'll need access to mains power to run it for more than three minutes!

Wouldn't it just guarantee victory for our side if Symbian went open source? How come the hardware manufacturers don't realise this is in their interests? "The Magic Cauldron [] " makes it all fairly clear...

What what what (0)

Anonymous Coward | more than 14 years ago | (#1490925)

I thought they were scrapping Windows CE. Or is that, companies weren't using it as much.

Oh I see, Microsoft want a change of image!

Windows Powered .... (0)

Anonymous Coward | more than 14 years ago | (#1490927)

... but does it have the Power to Serve?

First version numbers, now names (2)

Rob Kaper (5960) | more than 14 years ago | (#1490928)

This once more emphasises how important marketing has become (or remained) in the computer industry.

We all know how version numbers are inflated for marketing purposes. Using dates such as Windows 98 or October Gnome actually make sense though, being release dates not version numbers, which is a lot more comprehensable by the public.

However, it's not that simple anymore as product names are completely revamped as well. Windows NT is now called Windows 2000, the single-user variant will now be called Millennium instead. And now Windows CE is called Powered.

Looks like Redmond thinks that renaming a product throws away all the legacy and actually makes the product better. Unfortunately the marketing droids are actually able to sell that story to a lot of people too.

Re:Learn from Microsofts failure (4)

konstant (63560) | more than 14 years ago | (#1490929)

Microsoft has been fighting to get it's feet into the market of non-desktop computers. Looks as if they didn't succeed.

I disagree. My impression of Microsoft's efforts in this arena is that they are reserving a slice of market/mindshare in the palmtop market so that they don't have to "get their feet in" when the company really decides to care.

Most of the recent Microsoft promotion has dealt with Windows2000, a system clearly designated for machines well out of the palmtop range. M$ is aware that the market may eventually pay more attention to palmhelds, but their most recent mantra change from "A computer on every desk in every home" to "Great products anywhere anytime" is more oriented towards providing "services" from Win2k servers to PC users. Microsoft apparently thinks palmtops will be used to access those services, but it does not envision the PC obsolescing any time soon. If and when the palmtop becomes a truly large market (on the scale of the personal computer) then M$ won't have to claw its way into a PalmOS-dominated market. It will at least have a name and presence to trade upon.

However, this does not diminish the possibility that a stripped-down Linux version might do something similar in the mean time. Otherwise we'll all be demonizing The Monopolist Palm in 10 years :)

Re:Free the source (hypocrisy for fun and profit) (0)

Anonymous Coward | more than 14 years ago | (#1490930)

Hmm... betcha if all the registered posters put a message like the first one in their sigs, taco might listen... who's game? I'll be doing it as soon as I find my passwd... ~luge

How about thin windows? (1)

Ice Station Zebra (18124) | more than 14 years ago | (#1490931)

"Under Microsoft's vision, Windows CE-based devices will simply be one more thin client for server computers based on Windows 2000,"

Re:I think they may get in a little trouble. (1)

orcrist (16312) | more than 14 years ago | (#1490932)

What... Microsoft, misleading? Are we talking about the same Microsoft?


Re:What did CE stand for? (1)

x24 (81159) | more than 14 years ago | (#1490933)

I always thought it stood for "chaotic evil"

The new Windows from Japan (0)

Anonymous Coward | more than 14 years ago | (#1490934)


The OS formerly known as WinCE... (2)

Elvii (428) | more than 14 years ago | (#1490935)

I recently got a palm III, after comparing them to WinCE devices. I decided I wanted the extra battery life and a OS designed for a small platform, not a cut-down-yet-another API to support version of windows. So they rename WinCE, so people will still realize it's still the same ball game. The PDA game goes on. It's been said before, but spiliting windows into so many versions is *very* bad, you gotta admit, no matter what your views are on MS.

But one thing is sure, "Windows Powered" probably aren't gonna be better than the current WinCE crop. MS should just break down and liscence/use/enhance either PalmOS or EPOC32 or some other suitable PDA OS, imho. I don't think I'm the only one who sees no future in WinCE, thou IANASE (I Am Not A Software Engineer)


bash: ispell: command not found

Win-CE... (2)

Cheerio Boy (82178) | more than 14 years ago | (#1490936)

Re-nameing WINCE won't help all that much. A properly written version would. (Yes, I KNOW a properly written piece of software is beyond the scope of Micro$oft but it's still true.)

Somewhat Off-Topic: The only thing that I had a problem with was that most manufacturers have, until recently, put WINCE into ROM giving us no other option. If it's flashable at least we'd have the choice to test it for ourselves and decide which we want to use.

Does anybody know if the ROM thing was a MS requirement early on?

Regardless of all that - unless the O/S has changed much they'll probably continue to lose out to Palm(tm) or Visor(tm) on sales. It's hoggish for resources and very proprietary - end of story.

I think it's the "If we can't dazzle them with brilliance..." routine.

Re:I think they may get in a little trouble. (1)

radish (98371) | more than 14 years ago | (#1490937)

Errr...but it IS running a product called Windows. Sure it's some dodgy scaled down version, but it's still part of the Windows "family" and hence can be called Windows.

Re:A little point... (1)

The Variable Man (116365) | more than 14 years ago | (#1490958)

This reminds me of when I bought a Psion. The sales 'bot tried to tell me it was "100% windows compatible" because it was bundled with the PsiWin connectivity package.

When I asked what memory capacity the various models had he said "They never run out of memory because you can put these little cards in them".

*bangs head on counter and walks out of shop*

Poke-windows (0)

Dwonis (52652) | more than 14 years ago | (#1490959)


How Appropriate []
"I already have all the latest software."

Anagrams (3)

Black Parrot (19622) | more than 14 years ago | (#1490960)

wee Windows prod

down, swore, wiped!

worse down, wiped!

wiped, drowns woe

we do per Windows

owed per Windows

we respond "widow"

redwood WINpews

endows Word wipe

weep, disown Word

And this interesting pair:

we window dopers
pro windows weed

Get yours at

And remember - Microsoft is the master of marketing, so take a clue from them: if your product doesn't sell, change it's name!

It's October 6th. Where's W2K? Over the horizon again, eh?

New "Official" Name (0)

Anonymous Coward | more than 14 years ago | (#1490961)

OK, so now instead of "WinCE" it'll be "Windows Under-Powered".

Re:Reminds me of the 70's (1)

Black Parrot (19622) | more than 14 years ago | (#1490962)

I think you've hit on something with your reference to the auto industry -

Micorsoft is trying to get Detroit to use WinCE to manage the power windows in their cars. Then the price tag can say,

Windows, powered

It's October 6th. Where's W2K? Over the horizon again, eh?

Re:The new Windows from Japan (1)

OdinHuntr (109972) | more than 14 years ago | (#1490963)

and our nations IS tech crew take off in fighter jets to bomb finland? :)

Other names.... (1)

SmileyBen (56580) | more than 14 years ago | (#1490964)

If Windows did release their own distribution of Linux, do you think they'd call it 'Open Windows'?

And more importantly, is Windows in France called French Windows???


Re:What did CE stand for? (1)

Anonymous Coward | more than 14 years ago | (#1490965)

Consumer Electronics

Re:What did CE stand for? (1)

Anonymous Coward | more than 14 years ago | (#1490966)

I called it Crippled Edition. Some even got the joke.

Windows "Powered" Windows "CE" Has its place. (4)

cybrthng (22291) | more than 14 years ago | (#1490967)

Windows CE devices are great. The OS may not be the best, but they work.

Figure this. My Cassiopeia E-105 has 32 megs of ram, i have a compact flash IBM MicroDrive with over 340 megs of storage.

I get all of the following features

Music MP3 or WMF

PIM Software

Not only music, stereo sound

65K colors, active matrix screem

Small, sturdy device

WindowsCE lets me code easily for network applications, it lets me surf the web, port over existing applications, and follows the same legacy as the Desktop OS.

Windows CE makes a powerfull embedded OS. Infact it may do too much for being embedded, but it works.

I've long since ditched all my other PDA's and handhelds and enjoy my handheld pc.

Plus, i've got GCC compiling WindowsCE binaries for mips processors now, and will be releasing a Cygwin based version for people to download, and i will help support open source applications under WindowsCE because WindowsCE gets the job done, and rather well.

Re:I think they may get in a little trouble. (0)

Anonymous Coward | more than 14 years ago | (#1490980)

Maybe they are looking to produce a single chip solution, embeding the ROM with the CPU??

Hint (1)

JamesKPolk (13313) | more than 14 years ago | (#1490981)

Look on the left sidebar on basically any slashdot page:

directly under "faq", you'll see "code", which is a page about the "slash" engine, source code, and the licensing.

Apologies to the many people who already knew this; I'm just letting someone else in on the deal.

Poke-Windoze (1)

ajlitt (19055) | more than 14 years ago | (#1490982)

Gotta crash 'em all!

Re:Free the source (hypocrisy for fun and profit) (0)

Lonesmurf (88531) | more than 14 years ago | (#1490983)

You, my friend, have a point. And my support.

Linux and opensource go hand in hand? Why isn't Slashdot practicing what it preaches?


It might actually work better (2)

Greyfox (87712) | more than 14 years ago | (#1490984)

We can go from WinCE to WinP. Either way you accurately describe your computing experience. Works for me.

Re:why they changed the name (1)

bungalow (61001) | more than 14 years ago | (#1490985)

I happen to like the german term.

"Luckless Bonsai" seems to cover it.

Re:How about thin windows? (1)

An0nymousC0ward (110267) | more than 14 years ago | (#1490986)

Thin Windows TBE = Thin windows that break easily.

Re:Learn from Microsofts failure (3)

Gurlia (110988) | more than 14 years ago | (#1490987)

Ahh, the wonder of configurability in Linux! As I've said couple of times already, I believe that to do something well, you've got to have that thing as your focus. In this context, it means that for an OS to integrate well in a palmtop, it has to be configured, designed, for palmtops.

Now the beauty of Linux is that it's not inseparably bound to a particular GUI, like Windows is. The Linux kernel can be adapted more easily than Windows can to the palmtop platform, IMHO. But of course, only the kernel and a few basic system apps should be the same as a PC Linux configuration... an X server, or KDE, etc., may not fit very well in this scenario, and attempting to shoe-horn things is always a sign that something is not quite right with your configuration. What we really want is a UI that is specifically directed at palmtops. Anything less than that would simply not fit.

Re:Windows "Powered" Windows "CE" Has its place. (4)

Zigg (64962) | more than 14 years ago | (#1490988)

Congratulations, you have found the device that you want for your needs.

I had a handheld CE device for some time. Its touchscreen recently broke so it's only usable with the keyboard. But even before then, I had the following beefs with it:

  1. Its scheduling app was not something that made sense on a handheld or palm-based device. It felt just like a copy of Outlook (which ties in with point #3, btw.)

  2. The traditional Windows GUI metaphors just don't work on handheld devices. I mean, come on, we're going to simulate right-clicking by holding down Alt and tapping?

  3. It only syncs with Microsoft products. I can't emphasize enough how terrible that really is. I've been slowly migrating to FreeBSD and Linux more and more for all my ``desktop'' work. They do a good job of being compatible with each other. However, my H/PC, as well as Outlook itself (which can import iCal/vCard but can't export them), hold the data I've trusted them with very close and don't let it go.

CE just bothers me. Its interface is unintuitive for doing what I expect a handheld or palm unit to do first and foremost -- calendaring and contacts. I'm getting a Visor [] as soon as I can. (Ironically enough, where I used to work, an engineer recently sold his Nino after having offered it for several months. But another tech who has a Palm III just mentions in passing he might be upgrading to a newer Palm and there are already three people lined up to buy it.)

Re:How about thin windows? (1)

the_tsi (19767) | more than 14 years ago | (#1490989)

In THAT case, it's a move in the right direction for Microsoft. Any way they can make themselves more like Oracle is a way they can stick around for another six months.


The domain name people really don't care (2)

Greyfox (87712) | more than 14 years ago | (#1490990)

And it's common practise for businesses and politicians to register a trademarked name across as many domains as they can. So are you whining like a 2 year old because you wanted or because you want Rob to pay you for

Re:Other names.... (1)

david42 (84856) | more than 14 years ago | (#1490991)

No, but it does have systeme d'exploitation in big letters on the box. :)

Re:A little point... (2)

Nodatadj (28279) | more than 14 years ago | (#1490992)

Customer: "My palmtop won't turn on"
Help-Desk: "It's run out of batteries"
Customer: "No, it doesn't use batteries, it's Windows Powered"

Re:Learn from Microsofts failure (1)

_Marvin_ (114749) | more than 14 years ago | (#1490993)

I think you're right. One of the major problems of WinCE is its GUI: it looks crap on grayscale displays and color displays are expensive and power-consuming. And we shouldn't make the same mistakes.
But I think we don't have to worry about this: Linux features dozens of different GUIs (Window managers, KDE, Gnome). Many of them are themeable. Whilst all of this (well, especially the themeability) didn't have any technical advantages up to now (it just gave users the possibility to make their desktop look neat), it will have in the future: There will be a dedicated WM (possibly developed from the codebase of some existing WM) with a small footprint for Palmsize computers with special themes for lo-res b&w displays, hi-res grayscale displays, hi-res color displays and so on. (And, like it or not, one day there will also be Palms running KDE or Gnome with a special Palmtheme).
We'll show them how much more flexible Linux is!

Re:More like "crippled" (0)

Anonymous Coward | more than 14 years ago | (#1491010)

> (This is a UK thing, where we have a sensible law...)

Yes, we do have a sensible law, but unfortunately we also have several tens of thousands of braindead ones.

Re:Noooo! (0)

Anonymous Coward | more than 14 years ago | (#1491011)

There was a good reason for this.

Compaq wanted to seperate Unix's identity from the company. Ie they wanted to give Digital Unix an independent identity.

The rational is most likely composed of:

1) Getting rid of the Digital identity. Compaq's stated goal was to absorb Digital into itself. The Digital brand was to dissapear. (and it has).

2) They might have been thinking of selling, cross-licensing or spinning off Digital Unix when they first took over DEC. The new name would have had to be compatible with these goals.

so there... there was a reason for it.


DEC is still alive... DEC is still alive

Re:MIcrosoft programmers (2)

Nerdy Spice (17104) | more than 14 years ago | (#1491012)

This is a misconception that is unfair to the individuals who work as programmers at Microsoft. It also may cause many free software advocates to underestimate Microsoft's programming abilities. Microsoft has some excellent programmers - even the WinCE team must have some first rate people. The problem is that these folks are often forced to do hideous things to the code for the wrong reasons - for marketing purposes, to subvert desirable standards, to present a moving target to prevent cloning, for backward compatibility with decade old hardware and software... If Microsoft programmers were allowed to write the best software they could - period - without worrying about screwing the competition or subverting existing standards, they would have some of the best apps and OSes in the world. But they don't, because Marketing and Management have fsck'ed up their programmers with many often conflicting requirements. This isn't just a programmer dilemma, btw. Those of you following the trial will probably notice how often, and how badly, Microsoft's execs lied during the trial. They repeatedly shot themselves in the collective foot (partially)by trying to cover too many bases. Dislike Microsoft as a corporation if you wish - I certainly do - dislike specific Microsoft executives if you wish, but don't slag Microsoft programmers as a group. They're no less competent and no more evil than any other group of programmers.

sounds like... (0)

Anonymous Coward | more than 14 years ago | (#1491013)

Microsoft Powered : Operating Systems :: Cheese Food : Sustenance

And a 15 minute battery life! :-) (0)

Anonymous Coward | more than 14 years ago | (#1491014)


Re:I liked Wince, (1)

_neo (94887) | more than 14 years ago | (#1491015)

> How the hell do you get wimped from WinPed? Very simply. Any linguist (like me) can explain to you the process of assimilation where to sounds pronounced in different parts of the mouth (like n and p) end up pronounced CLOSER (both "m" and "p" are bilabial sounds...) to each other, if not in the same place... :-)))

Re:Free the source (hypocrisy for fun and profit) (3)

rc-flyer (20492) | more than 14 years ago | (#1491016)

Boy, the number of totally clueless and blind readers never fails to amaze me. First you have this non-sensicle posting about freeing the source (even though the source code for /. has always been available, look at the number of /. powered sites out there), then you get a few other idiots who don't even bother to read a previous reply which specifically states that the source is available and even where to find it.

I don't even know why the original posting was moderated up. Seems like a moderator was also clueless (which makes sence, considering that the moderators are also the same clueless idiots who read and post these totally stupid comments)

Before I get flamed for this, the source code for /. is available at: []

Their only requirement is that you link back to /. if you use their code.

You forgot the biggest oxymoron of them all... (1)

JackCat (110909) | more than 14 years ago | (#1491018)

.... "Microsoft Works"

-- JackCat

Re:Free the source (hypocrisy for fun and profit) (1)

GregWebb (26123) | more than 14 years ago | (#1491020)

If you have a look on the left (as someone mentioned earlier in the thread...) there's a code link. It's available.

The truly annoying thing is that we have a company which was sold for a sizeable amount of money to a company's that's about to be listed on the stock market where your primary obligation is to make the most money possible for your shareholders. And what's the domain name?, in the non-profit domain.

If I were Rob I'd have done my level best to sort out a commercial domain some time ago. I were in charge of domain registrations I'd be spitting blood over an obvious abuse of domain names.


Question from not English speaker... (1)

m2 (5408) | more than 14 years ago | (#1491023)

Not being a native English speaker, I have a doubt: aren't all these "Windows", "Money", "Explorer", "Exchange", "Word", "Office" and even "Power Point" nouns? Isn't "Windows Powered" an adjetive phrase? Does it make sense to use "Windows Powered" as a noun?

I liked Wince, (3)

Forge (2456) | more than 14 years ago | (#1491030)

Wince was appropriate, it made sense. Every time somebody asked me to configure a Wince based palmtop for a PC, I winced at the thought that a power user would need help. Then I winced at the difficulty of doing it myself.

Now It's "Windows Powered" which can be abbreviated WinPed, [pronounced wimped], for what people do when faced with the new levels of difficulty in using this thing. A few clients have already winped out and gone back to Palm.

Re:Powered? (1)

maroberts (15852) | more than 14 years ago | (#1491031)

Can anyone give an example of where rebranding has worked ? Windows Powered would be applicable to most systems running Windows and is a bit anonymous IMHO.

Maybe "Weeny Windows" ?

Re:Powered? (1)

hedgehog_uk (66749) | more than 14 years ago | (#1491032)

Mini-Windows? Perfect. Describes it exactly. Small, aggressive, bent on world domination, bastard cut-down clone of the original, big Evil version. And hopefully will suffer a similar fate to Dr Evil's Mini-Me.


I think they may get in a little trouble. (2)

TheDullBlade (28998) | more than 14 years ago | (#1491033)

This name seems too blatantly misleading to me. The implication of a logo that says "Windows Powered" is that the thing that the logo is on is running a product named Windows (or contains a "windows chip"). It's a bit like naming an electric car "V8 powered". Believe it or not (given what some companies get away with), there are some rules against this sort of thing.

A little point... (2)

CormacJ (64984) | more than 14 years ago | (#1491034)

"When you buy a device, you buy a complete thing--it's not like a PC where you can upgrade the thing whenever you want to," said Phil Holden, product manager for Microsoft's Windows CE group, in explaining the change. "When we're talking to the broader consumer, it's pretty clear that customers care what the device does, but not so much what the underlying operating system is."

I think the consumer cares about a device that works without crashing, that runs quick, and doesn't drain power so you don't have to drag several sets of batteries around with you.

This name change will generate hordes of clueless users that will come back to vendors asking "It says its Windows powered - How can I install Microsoft Office 97 on it?"

Microsoft should concentrate on getting it to work right, and getting it so that its compatible with Windows. If thier programmers were as good as thier marketing people, I don't think anyone would be complaining so much about Microsoft.

Noooo! (1)

mike_sucks (55259) | more than 14 years ago | (#1491037)

I really hope this dosen't mean we're going to get a whole bunch of vendors renaming their OSs in a similar fasion.

I can see the advocacy flames already..

>>> QNX-Powered rulez..
>> You don't know what you're fscking talking about
>> everyone *knows* MacOSX Powered kicks all the
> Get real, lamer! Windows Powered is much more swoonful


poke-windows? (1)

atopian (106699) | more than 14 years ago | (#1491038)

Argh.... Has that evil childrens obsession invaded every part of our life? whats next? Sailor Linux?

Marketing (1)

Anonymous Coward | more than 14 years ago | (#1491041)

It doesn't matter how good or bad the software is, they have an excellent marketing department!

Re:Slogan (1)

MissNachos (89129) | more than 14 years ago | (#1491043)

You read my mind...

More like "crippled" (1)

jcr (53032) | more than 14 years ago | (#1491045)

Windows Crippled?

Windows Wasted?

Windows Brain-Damaged?

Re:And a 15 minute battery life! :-) (1)

cybrthng (22291) | more than 14 years ago | (#1491050)

err wrongo again.. 6 hours playing mp3's, 8-10 hours of nonstop under normal wear and tear.

for palm pc usage, this equates to about a weeks worth of battery power. considering it charges while i'm synchronizing and its itc cradle, its never died on me.

You can also purchase 75 hour batteries now.

Re:It's named that because... (0)

Anonymous Coward | more than 14 years ago | (#1491051)

Sybian as open source? You obviously do not understand the business they are in.

It would be like me giving away my yearly harvest of magic beans and offing to teach how to cook them for US$10. Would you need someone to teach you how to cook magic beans? I didn't think so.

Microsoft Innovation (1)

Archeopteryx (4648) | more than 14 years ago | (#1491052)

"We rename our failures."

Re:Noooo! (1)

GregWebb (26123) | more than 14 years ago | (#1491053)


Digital Unix made sense before. It was the Unix that Digital did. Now they don't exist, Digital becomes a descriptive wod rather than a branding, rather impying there's an analogue Unix out there...

Tru64 may not be the best name in the world, but it's accurately showing that this is a proper 64-bit Unix. Which is at least honest.


Re:How about thin windows? (1)

GregWebb (26123) | more than 14 years ago | (#1491054)

No, you couldn't have thin windows...

Y'see, thin windows let in noise and break easily. They're aiming for thick uPVC triple glazing if you believe the marketting.

Or maybe it'd be a good name after all...


Re:poke-windows? (1)

Zigg (64962) | more than 14 years ago | (#1491055)

``Moon Penguin Power, Make-Up!''

(sorry, couldn't resist...)

Re:poke-windows? (1)

adric (91323) | more than 14 years ago | (#1491057)

Sailor Tux?

Even more amusment possibilities (1)

0xdeadbeef (28836) | more than 14 years ago | (#1491058)

Someone should print up stickers with whatever logo they used to denote "Windows Powered". Then we can stick them on all manner of underpowered and broken devices.

Re:resignation is a solution (1)

emorin (101659) | more than 14 years ago | (#1491061)

If M$ programmers are forced to do hideous things, then they should resign. I don't know of any programmer who respects is work that will stay with an employer who does not. M$ programmers are as guilty as any M$ marketing guy or corporate guy. I don't care how much $$$ they get paid for the job, they should quit.


Re:poke-windows? (1)

Stephen Williams (23750) | more than 14 years ago | (#1491063)

Sailor Tux?

TUXedo Kamen, surely? :-)


What is with this Industry and names? (1)

Nothinman (22765) | more than 14 years ago | (#1491070)

And I thought Athlon and Itanium were corney...


Re:Windows Powered .... (1)

MissNachos (89129) | more than 14 years ago | (#1491071)

Powered by FreeBSD?

Re:Free the source (0)

Anonymous Coward | more than 14 years ago | (#1491072)

unfortunately, they've no obligation to do so. i, for one, would be interested to see a more advanced slashdot (rather than pre-0.3, i reckon we're past that stage by now), not to rip off the code, but to see how they do certain things.

Re:Noooo! (1)

weave (48069) | more than 14 years ago | (#1491073)

I really hope this dosen't mean we're going to get a whole bunch of vendors renaming their OSs in a similar fasion.

Too late. Think about Tru64 UNIX, formerly Digital UNIX. :-)

I didn't realise M$ were in the battery market (2)

sufi (39527) | more than 14 years ago | (#1491074)

And the point is?? Buzzword bingo again, sad thing is it actually works. People fall for the nice shine the M$ marketing merkins put on things. You can spray paint rust, and it may look like new, but it's stil rust, and it will still crumble eventually.

Re:I think they may get in a little trouble. (2)

SKicker (27704) | more than 14 years ago | (#1491075)

not really.. more like calling a car with dunlop tires dunlop powered

Re:More like "crippled" (1)

PigleT (28894) | more than 14 years ago | (#1491076)

Would we be able to sue them under the Trade Descriptions Act for not living up to the name?

(This is a UK thing, where we have a sensible law...)

What did CE stand for? (2)

Lars Arvestad (5049) | more than 14 years ago | (#1491077)

The article says:
By de-emphasizing "CE," which never actually stood for anything anyway, [...]

Surely this is wrong? There must be some old meaning to CE!

I mean, NT used to stand for "New Technology", although Micros~1 newspeak nowadays denies that. I can't believe they use a name that do not have any connotation.



Oxymoron! (1)

Bander (2001) | more than 14 years ago | (#1491078)

"Windows powered"... Heh.

Sounds a lot like "military intelligence" or "government service," doesn't it?

One day, I will have Emacs on my palmtop, then I will be happy (and TeX and a dvi viewer)... Well, okay, and Angband.


Many things will be Windows powered... (1)

Anonymous Coward | more than 14 years ago | (#1491099)

Surely when people wake up to how poor an operating system Windows is, many things will be powered by the electricity generated from burning copies - it would definately make running a Star 910 more economical :)

Re:I think they may get in a little trouble. (1)

alecm (4035) | more than 14 years ago | (#1491100)

I REALLY wonder what the UK's "Trades Descriptions Act" will make of this little marketing gem.

IANAL, but there is a large body of UK law regarding what claims may be made for a product's ability, in the UK, and if "Windows" can be cited as a trademark tied to the x86 Windows software line, and this name can be implied to mean software *compatability* with the aforesaid, then the results *could* be a bit messy.

- alec

Consumer Edition? (0)

Anonymous Coward | more than 14 years ago | (#1491101)

I think that was it.

Re:A little point... (2)

geophile (16995) | more than 14 years ago | (#1491102)

This name change will generate hordes of clueless users that will come back to vendors asking "It says its Windows powered - How can I install Microsoft Office 97 on it?"

Oh, but you can. Well, sort of. For example the WinCE PowerPoint allowed you to edit the title of your presentation!

Re:Powered? (1)

nhowie (38409) | more than 14 years ago | (#1491103)

How about keeping the 'CE' part and losing the 'Windows', what with the name 'Windows' implying "buggy, slow, painful, etc", hence: Mini-CE, or MinCE for short ;)

Learn from Microsofts failure (3)

Markee (72201) | more than 14 years ago | (#1491104)

Microsoft has been fighting to get it's feet into the market of non-desktop computers. Looks as if they didn't succeed.

Linux can and must learn from this.

Same OS for different classes of devices is good for the company, but not necessarily for the customer. A software company can reduce maintenance costs by reducing the number of code bases. However, having the same look and feel for a Desktop PC and a set-top box or a wristwatch is, in my opinion, not desirable.
A UI that was designed for choosing among 20 or more applications, switching back and forth between them, adding and configuring hardware and do extensive networking and interoperability is not the ideal UI for, say, a handheld device that features three applications, syncs automatically when in the cradle and must be usable by everyone who learned how to read a clock.

Why is the Palm OS more successful in the palmtop arena? Because it is not an adapted desktop PC OS, but a genuine handheld device OS. (Imagine it on a desktop PC with a mouse - wouldn't work!) I hope that Linux won't make the same mistake. I'd love to see Linux on a lot of sub-PC class devices, but please don't expect it to feature a full-blown X server or even KDE or whatever. Make it a small, efficient, stable and secure Linux subset with a dedicated user interface. Let Microsoft go astray on its own.

Re:What did CE stand for? (2)

CormacJ (64984) | more than 14 years ago | (#1491105)

CE = Compact Edition

The original vision for CE would be that it was every that Windows 3.1 was, except smaller and ROMable.

My guess is that they failed.
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