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Some 7-11s Become Kwik-E-Marts

Zonk posted about 7 years ago | from the who-needs-the-kwik-e-mart-now-comes-the-tricky-part dept.

264

caffiend666 writes "According to a Yahoo News story some 7-11s are being rebranded into Simpsons 'Kwik-E-Marts' . The makeover includes fronting on the buildings that make it look like a cartoon, Simpsons merchandise on the shelves, and Simpsons show brands available for purchase in the store. From the article: 'The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality ... Customers have been looking at Squishees and KrustyO's and Buzz Cola for years and have never been able to put their hands on it.' Since the film is PG-13, no Duff beer will be available in the stores." If you're looking for one near you, 7-11 has the list of locations on their website.

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264 comments

Thank you, come again. (5, Funny)

gravos (912628) | about 7 years ago | (#19714251)

Thank you, come again.

Re:Thank you, come again. (1)

newr00tic (471568) | about 7 years ago | (#19714389)

"we should have shotguns for this kind of deal.." -You know; like a raging Apu on the roof adminestering that the customers are always "rite," or somesuch..

Re:Thank you, come again. (1)

DDLKermit007 (911046) | about 7 years ago | (#19714401)

Awesome! I'm off to the Henderson location ^^

Re:Thank you, come again. (-1, Troll)

Anonymous Coward | about 7 years ago | (#19714535)

Well, jews often do.

Re:Thank you, come again. (2, Interesting)

milkman_matt (593465) | about 7 years ago | (#19715343)

I've been restless tonight and couldn't sleep, so I took the ~10mi drive down there just to pass some time, it was great down there, the woman at the counter said that people have been driving from all over town just to get squishees. (I guess I proved her right.)

Re:Thank you, come again. (4, Funny)

Wicked Zen (1006745) | about 7 years ago | (#19714773)

Who needs the Quik-E-Mart?

I dooooooooooooooooo...

Re:Thank you, come again. (0)

Anonymous Coward | about 7 years ago | (#19715067)

that's Thank You, Please Come Again.

Not the first time. (5, Interesting)

Whiney Mac Fanboy (963289) | about 7 years ago | (#19714275)

Although this time is sanctioned, its not the first time Simpsons products have made it into real life. About 10 years ago, an Australian brewery started brewing Duff beer. Fox sued, the beer was pulled.

Anyone who managed to get their hands on some Duff were lucky. Empty beer cans went for $20 or more [ebay.com.au] on ebay.

Re:Not the first time. (4, Interesting)

G-funk (22712) | about 7 years ago | (#19714319)

I collect beers, and have a full can of Duff... That, my Darwin Stubby (they still make them), and an old tin XXXX from god knows when (it's in flOz) are my faves. All full too. I've got mates who drank a few cartons of Duff when it was available, they're not real happy about that. 'Specially since it wasn't really good :)

Re:Not the first time. (0)

Anonymous Coward | about 7 years ago | (#19714545)

Your right to walk the streets unmolested by the police outweighs my right not to get blown up.
Let's see... inconvenienced or dead... inconvenienced or dead...

Fuck, hard choice.

Re:Not the first time. (0)

Anonymous Coward | about 7 years ago | (#19714693)

Chance of being killed by a terrorist (If we don't count the ones who can't even detonate their "car bombs"): about 1 in a fuckton.

Chance of being inconvenienced by some bone headed law that does nothing to protect you anyway: about 1 in 1.

Yeah I see what you mean. Tough choice. What's it like being a scared little boy your entire life, chicken little?

Re:Not the first time. (1)

Nazlfrag (1035012) | about 7 years ago | (#19714571)

Yeah, it was just rebadged West End if my memory serves correctly. I drank a carton and I'm happy enough to have just experienced the stale taste of Duff beer before my taste for the Simpsons went stale.

Re:Not the first time. (1)

hcdejong (561314) | about 7 years ago | (#19714723)

What's the incentive in collecting *full* cans of beer? AIU, beer doesn't get better with age, so why bother? If all you're after is the pretty pictures on the bottle/can, why not drink the beer when it's still drinkable?

Re:Not the first time. (4, Interesting)

mgblst (80109) | about 7 years ago | (#19714747)

It is about collecting things. Collectors usually prefer unopened items (like those star wars figures - they are worth more when they are still in their plastic containers).

{RANT ON}
Personally I hate collectors. My gf dad is a big one. It is a pretty big indication of how selfish and greedy we are in the west, that we prize this stupid old crap, and artificially inflate the value of trash like this. As you say, the beer would have gone of. I see collecting more as a psychological disease. A sickness that comes about from having too much money and space. A disease of the wealth.

{/RANT ON}

Re:Not the first time. (1)

Yoozer (1055188) | about 7 years ago | (#19715241)

I think you mean <rant> (stuff) </rant> (escape characters, woohoo), and for the rest:

It is a pretty big indication of how selfish and greedy we are in the west, that we prize this stupid old crap, and artificially inflate the value of trash like this
We're not selfish or greedy because we collect; we just have so many resources that collecting useless crap doesn't interfere with our basic needs. It has no value until someone assigns a value to it that is disproportionally greater than the material and labor costs involved in the original production.

The only stupidity is in the people paying money for it; but for those who still want it but complain about the price; they're not somehow less stupid or better than those who pay the full sum; just more frugal.

Re:Not the first time. (1)

G-funk (22712) | about 7 years ago | (#19714851)

First, why not? Any old titrat can collect empty beers. And it's not to increase their worth. Only the Duff is worth anything (other than replacement value for me), and I've no intention of ever selling them so it's irrelevant. Second, not all beers go off as quickly as you think, either. I have a Maudite that's about 7 years old, and I intended to drink it when I got more, because it gets better with age (until about 8 or 9 years IIRC). Unfortunately they changed the bottle design by the time I managed to find any more as it's nigh on impossible to get here, so I decided against it. Also, full beers are intact, with the lid (and often foil for european styled beers) intact, and ring-pulls unpulled.

But not the last (3, Insightful)

mcrbids (148650) | about 7 years ago | (#19714351)

Seriously, folks...

Why DOESN'T 7-11 become Kwik-E mart? Nationwide? It would turn the gazillions of shows that will be on independent TV stations and YouTube for the next 30 years into walking, talking, joking advertisements for a nationwide, popular chain! And, it would turn a nationwide chain of convenience stores into a real-life, living, touch-it advertisement for one of the most popular TV show franchises ever!

Pacific Bell became SBC which became ATT in less than 5 years. Somehow, the company has maintained its identity throughout. So why can't a well-off nationwide chain like 7-11? If they rebranded some generic beer (think Miller) as "Duff Beer", it'd be a shoe-in!

I love the Simpsons, it's been an indelible part of our family culture for years. Seriously - why not?

Re:But not the last (1)

Sigma 7 (266129) | about 7 years ago | (#19714529)

Why DOESN'T 7-11 become Kwik-E mart? Nationwide?
Perhaps it's a trademark issue?

There's already something called Quickie Convenience [quickiestores.com] stores in Canada. The stores were founded in 1973, when the Simpsons debuted in 1987 (as short sketches.) Even if it isn't a protected trademark in the United States, there will be a problem should Quickie expand across countries.

I'm not a lawyer and thus can't really tell if a trademark is being "violated" here. However, the name sounds very similar to each other.

Re:But not the last (0)

Anonymous Coward | about 7 years ago | (#19714557)

Why DOESN'T 7-11 become Kwik-E mart? Nationwide?

Why not? I'd say they're about due for a name change.

Though it is incredibly... quaint to think of a time when being open from 7am to 11pm was (to quote Wikipedia) "unprecedented"

Re:But not the last (0)

Anonymous Coward | about 7 years ago | (#19714815)

In most countries in the world, "7-11" would mean a store that only opened for four hours a day ..... and it would have meant that even before the advent of the VCR .....

Yeah, and... (2, Funny)

Anonymous Coward | about 7 years ago | (#19714365)

...I wrote "Duff" on the side of a Budweiser can once.

This is a first, and you're making insipid comments to karma whore. I'm calling shenanigans.

Re:Not the first time. (2, Insightful)

Gordonjcp (186804) | about 7 years ago | (#19714423)

Anyone who managed to get their hands on some Duff were lucky.

Why would the film rating have a bearing on whether or not the Kwik-E-Mart shops sell Duff beer?

Re:Not the first time. (3, Insightful)

Dachannien (617929) | about 7 years ago | (#19714627)

Why would the film rating have a bearing on whether or not the Kwik-E-Mart shops sell Duff beer?

For the same reason that Joe Camel doesn't sell cigarettes anymore.

Re:Not the first time. (1)

Seumas (6865) | about 7 years ago | (#19714739)

Joe Camel never sold cigarettes. Store clerks sell cigarettes. They're not allowed to sell cigarettes *or* beer to children, so I really don't see the point. Not to mention, they drink beer on The Simpsons, so it's ridiculous for anyone to suggest that poor, impressionable, mushy snot-rags are going to be corrupted by adults being able to buy a Simpson's beer in the beer aisle.

snot-rag? (1)

PurPaBOO (604533) | about 7 years ago | (#19715099)

A snot-rag is surely a handkerchief rather than child?

Re:Not the first time. (1)

dintech (998802) | about 7 years ago | (#19714959)

Why would the film rating have a bearing on whether or not the Kwik-E-Mart shops sell Duff beer?

Attack of the rabid 'think of the children' puritans perhaps?

Re:Not the first time. (3, Interesting)

ultracool (883965) | about 7 years ago | (#19714497)

In Dunedin, New Zealand (where I live), we have McDuff's beer. There is a brewery and everything. It used to be just Duff, but after a legal dispute with Fox, they wound up changing the name.

Re:Not the first time. (3, Informative)

Bob54321 (911744) | about 7 years ago | (#19715085)

And the kegs of McDuff are quite inexpensive... The brewery was named after the owner whos last name was Duff. I think it was around before the Simpsons but the guy couldn't be bothered fighting with Fox. Fox paid for the rebranding though.

Re:Not the first time. (1)

MichaelSmith (789609) | about 7 years ago | (#19714503)

Although this time is sanctioned, its not the first time Simpsons products have made it into real life

A restaurant chain in Australia also goes by the name Lazy Moes [google.com.au] . They use signage which definitely appears to be in a similar style to that on the Simpsons. At least to the same extent as the popular culture references used in the show.

Re:Not the first time. (1)

specific_pacific (904746) | about 7 years ago | (#19714821)

I used to drink large quantities of that. It was horrible, but it was Duff!

Photos (5, Informative)

fabioaquotte (902367) | about 7 years ago | (#19714279)

Re:Photos (1, Troll)

Seumas (6865) | about 7 years ago | (#19714325)

What a fucking oversight -- no Kwik-E-Mart in Portland Fucking Oregon.

How the hell do they screw that one up?!

* The Simpsons live in Springfield, Oregon.
* Matt Groening was born in Springfield, Oregon.
* Most of the locations and characters are pulled from Portland and other areas of Oregon.

But the closest Kwik-E-Mart? No, not in Portland. It's in fucking SEATTLE?!

Re:Photos (4, Insightful)

Your.Master (1088569) | about 7 years ago | (#19714505)

Springfield is very specifically not placed in any given state. Groening has admitted it bears some particular resemblance to Portland, but canonical references can rule out absolutely every location on Earth. Frankly, I see a lot of similarity with my homeland in Southern Ontario, and I'm not the first to suggest it (despite the obvious problems like it's the wrong country, the nuclear plants are the wrong design, etc.). Winnipeg also gets honourable mention from Groening. The Springfield of the Simpsons is Everytown, USA.

Re:Photos (0, Troll)

Seumas (6865) | about 7 years ago | (#19714547)

Yes, of course that's what he has always said to placate the masses, but it's quite clearly based in Springfield-ish Oregon. The powerplant is quite obviously the Trojan Nuclear Plant. Rev. Lovejoy is named after the street in Portland. Krusty the Klown is somewhat intentionally infused with local kid-show-host Ramblin' Rod.

Of course there are similarities with a lot of other cities, but with all the acknowledged ties to the state, plus Matt coming from Springfield... That's like saying "GTA IV doesn't take place in New York... It takes place in... uh... Liberty City".

Re:Photos (-1, Troll)

Seumas (6865) | about 7 years ago | (#19714609)

Just to summarize, my point is that while The Simpsons may not technically take place in Oregon, it is absolutely, without a doubt, completely based on Oregon. GTA's Liberty City obviously isn't New York, but it is most certain based on New York.

I would say that the state from which the creator of The Simpsons was born and raised and is the basis for the more or less generic cartoon Springfield certainly deserves a Kwik-E-Mart. Not having one there is a ridiculous oversight.

On the other hand... I'm sure people will feel it's hard to feel slighted by the guys behind a cartoon that hasn't been funny in a decade (I'm not even sure if they still make the show anymore, frankly).

Anyway - really - saying that Springfield is "anytown" is only vaguely accurate. Kind of like when you see a movie with a president who is a Generic President, but is OBVIOUSLY based on Reagan or Clinton or Bush, depending on the film.

That's all I meant. Perhaps saying it literally takes place in Springfield OR was misleading, of course.

My money says Springfield is in Illinois... (1)

SpzToid (869795) | about 7 years ago | (#19715373)

My money says Springfield is in Illinois, because Shelbyville, Illinois is only 75 miles away according to Google. [google.com]

Although some might argue that Indiana is correct, with the distance between Springfield and Shelbyville being 239 miles [google.com] .

Shelbyville is always the local rival of course

Re:Photos (1)

aichpvee (631243) | about 7 years ago | (#19715089)

But where in Seattle?!?! Location or GTFO!

Re:Photos (2, Interesting)

Brett Johnson (649584) | about 7 years ago | (#19715105)

It would have been nice if there was a Kwik-E-Mart in any of the 50 cities/towns in the US/Canada named Springfield. http://en.wikipedia.org/wiki/Springfield [wikipedia.org]

Re:Photos (1)

EssenceLumin (755374) | about 7 years ago | (#19715369)

Maybe because there are hardly any 7-11s around here? I remember seeing one south of downtown. Don't know if it is still there.

Can you get... (4, Funny)

dangitman (862676) | about 7 years ago | (#19714283)

Chutney Squishees?

Re:Can you get... (0)

Anonymous Coward | about 7 years ago | (#19714799)

Gross, dude.
I've been with a few indian hotties.
They ALL love their achar. [wikipedia.org]
But it's like strong coffee, when you eat it, the smell comes out of your pores.
And it has an especially strong effect on the flavor of meals served at the Y.
It's definitely one way to keep a poontang from smelling like fish, but I'm
not sure if it could be considered an improvement.

Re:Can you get... (1)

weber (36246) | about 7 years ago | (#19714859)

"You can really taste the chutney!"
(great scene, just great)

Re:Can you get... (1)

Dahamma (304068) | about 7 years ago | (#19714939)

Apparently not. Without the Chutney Squishee, what's the point of this farce!?

At least tell me they will let you order an "all syrup Squishee"...

list of locations (-1, Troll)

Anonymous Coward | about 7 years ago | (#19714293)

Does it have a list of locations where I can buy something without needing an interpretor?

Re:list of locations (0)

Anonymous Coward | about 7 years ago | (#19714755)

Oh the deep, deep irony.

Cant wait for.. (0)

Anonymous Coward | about 7 years ago | (#19714297)

bubble gum and peanut mix.. hummmmm.

Chicago, IL Location (1)

Bluecobra (906623) | about 7 years ago | (#19714315)

I like how they put the only one in Chicago in arguably one of the worst areas of the city. Brilliant marketing job there guys!

Re:Chicago, IL Location (1)

DDLKermit007 (911046) | about 7 years ago | (#19714457)

Pretty much the same thing with the Las Vegas/Henderson location. Not in a bad location per se, but really a WTF location when there are MUCH better/more centrally located stores. It's in a so/so neighborhood, in an asscrack area of the valley a small fraction will find it easy to get to.

Re:Chicago, IL Location (1)

ZxCv (6138) | about 7 years ago | (#19714697)

Huh?!

A location in a growing and upcoming area??

Granted, they might have got more foot traffic from the LV Blvd/Charleston location, or the LV Blvd/Fremont location, but I have a feeling they chose the location they did for a good reason--that place is always busy. I'm in there 5-6x a week, and its always busy. Beyond that, its in a nicer neighborhood than most busy 7-11's in the Vegas area, so I figure that made it a solid choice in the Vegas valley.

Re:Chicago, IL Location (1)

satoshi1 (794000) | about 7 years ago | (#19714471)

I would have preferred the one on the IIT campus at 33rd street. It is staffed primarily by indians, too. Though the decorations would probably be down by the time I go back to Chicago for next semester...

Re:Chicago, IL Location (1)

TodMinuit (1026042) | about 7 years ago | (#19714691)

People are going to flock to these, even if they're on top of the a remote mountain, so why put them in a good area?

Re:Chicago, IL Location (1, Insightful)

edittard (805475) | about 7 years ago | (#19715113)

People are going to flock to these, even if they're on top of the a remote mountain
You think people are going to inconvenience themselves by going out of their way to vist a convenience store because it looks vaguely like one that's on a TV show that jumped the shark long ago, and pay a premium for rebadged white-label snack food?

Are you serious?

Sadly, you probably are. Tragically, they probably will.

Re:Chicago, IL Location (1)

Wilson_6500 (896824) | about 7 years ago | (#19714721)

I lived for a long while just south of Washington, and I honestly have no idea where Bladensburg, MD is.

Looks like (thanks Google) it's somewhere between College Park and Washington itself. Whatever, 7-11 and Fox!

Just between you and me, smashed hat... (0)

Anonymous Coward | about 7 years ago | (#19714335)

Anyone know if Krusty-Os will be available in Australia?

Move Along People... (0, Flamebait)

Thakandar2 (260848) | about 7 years ago | (#19714339)

Nothing to see.

But Thank you! Come again!

In Soviet Russia, Products reverse brand you!

All your 7-11 belong to us.

Etc, etc. I'll be impressed when someone makes an emacs or vi related comment.

Re:Move Along People... (1)

Yetihehe (971185) | about 7 years ago | (#19714569)

Like "In soviet emacs ^7-11 reverses you!" ?

YEs but, any skittlebrow? (5, Funny)

Man in Spandex (775950) | about 7 years ago | (#19714361)

Homer Simpson: I'm feeling kind of low, Apu. Got any of that beer that has candy floating in it? You know, Skittlebrau.

Let's go for full reality (4, Funny)

geoff lane (93738) | about 7 years ago | (#19714395)

Oh, I'm totally going to hold one up.

Re:Let's go for full reality (1)

Aranykai (1053846) | about 7 years ago | (#19714443)

Is it a crime if you use a gun with a 'cartoon appearance'? Or does it then become a 'cartoon crime'?

Re:Let's go for full reality (4, Funny)

TurboStar (712836) | about 7 years ago | (#19714673)

And I'll be there with the "HA HA" when you get busted.

Re:Let's go for full reality (1)

Bluesman (104513) | about 7 years ago | (#19714705)

Please to be using nylon rope, sir!

I will have none of that chafing rope in my store.

Winnipeg? (0)

Anonymous Coward | about 7 years ago | (#19714445)

Where the hell is the Winnipeg location? Winnipeg is the Slurpee capital of the world [www.ctv.ca] . They deserve any sort of marketing scheme that 7/11 has.

Silly Customer! (1)

pecosdave (536896) | about 7 years ago | (#19714451)

You can not hurt the Twinkie!

(one of my favorite inbox new mail sounds back when I did tech support for computers as gas stations)

Curry (0)

Anonymous Coward | about 7 years ago | (#19714475)

Do they only allow Indians to work at the stores?

Bah (1)

hcdejong (561314) | about 7 years ago | (#19714567)

Sissies, selling cola and other mundane items, and only changing the packaging. I want Soylent Green! Acme Earthquake pills! Romulan ale!

Re:Bah (1)

greg1104 (461138) | about 7 years ago | (#19714695)

Sorry, wrong franchise. If you want Romulan ale, you need to visit Quark's Bar at "The Star Trek Experience" in the Las Vegas Hilton.

Whats next? (1)

ghoul (157158) | about 7 years ago | (#19714599)

Speaking of life following America movies (I hesitate to use the word art for what Hollywood produces...) whats next? Will we have a a US President embark on a false war to solve his domestic problems ala Dogs of War... Wait that already happened didnt it? Never Mind

Re:Whats next? (1)

Seumas (6865) | about 7 years ago | (#19714625)

Yes, the movie was called Wag the Dog and it was based on Bill Clinton.

WTF? (1)

Quiet_Desperation (858215) | about 7 years ago | (#19714651)

Wag the Dog was done before the Clinton scandals and subsequent military actions.

The movie was based on a book that was *explicitly* about the first President Bush and the Gulf War.

Re:WTF? (1)

TodMinuit (1026042) | about 7 years ago | (#19714707)

Kids, kids: You're both wrong! Clinton saw the movie and liked it so much, he decided to emulate it.

Read his autobiography!

Re:WTF? (1)

Seumas (6865) | about 7 years ago | (#19714715)

Somehow my brain mixed Wag the Dog with Primary Colors.

However, the movie itself involved a president going to war to divert attention from a sex scandal. The movie came out years after Paula Jones filed in court and after Monica Lewinsky was already in the news. Regardless of what the BOOK was about, the MOVIE had a striking resemblance to events that the then-current president was embroiled in.

Re:Whats next? (1)

Quiet_Desperation (858215) | about 7 years ago | (#19714639)

I think you mean Wag the Dog? Dogs Of War had Christopher Walken overthrowing the government of some third world country using some really wicked guns.

Re:Whats next? (1)

ghoul (157158) | about 7 years ago | (#19714763)

Yeah thats the one. All the crap Hollywood turns out kind of tends to run together.

Re:Whats next? (1)

SEE (7681) | about 7 years ago | (#19714889)

Ah, yes, good ol' Operation Desert Faux [wikipedia.org] : "The four-day bombing campaign occurred at the same time the U.S. House of Representatives was conducting the impeachment hearing of President Clinton."

What, no beer? (2, Funny)

laejoh (648921) | about 7 years ago | (#19714635)

D'oh!

No beer and no TV makes Homer something something...

5minutes parking (1)

holywarrior21c (933929) | about 7 years ago | (#19714649)

violators will be executed.... is it in texas?

Ummm... Portland, Oregon? (1)

TurboStar (712836) | about 7 years ago | (#19714667)

For those of you who weren't aware, most of the simpson characters are named after streets in Portland, Oregon. Where's our Kwik E Mart? On second thought, after looking at the pictures, I don't want it here. It sounded like a really fun idea. Too bad nobody had the backbone abort those stand-up characters things, whatever they're called. That's what ruined the fantasy for me.

Re:Ummm... Portland, Oregon? (0)

Anonymous Coward | about 7 years ago | (#19715379)

"Where's our Kwik E Mart?"

well, its on the corner of Snake st and Wille st, just down the block from Patti& & Selma ave. and Side Show Bob blvd.... i think, or maybe its Krusty dr. and Apu ln. i forget now. ...streets in portland, please.

Partial conversions at other stores (1)

greg1104 (461138) | about 7 years ago | (#19714671)

The 7-11s near me have been getting various levels of the Kwik-E-Mart treatment, so even if yours isn't on the list it's worth checking out what subset you might have. I was so psyched to be drinking of a real Squishee cup, with an Apu straw, while walking out of the store with a 6-pack of Buzz Cola and some Krusty-O's today.

Quickie-mart (0)

Anonymous Coward | about 7 years ago | (#19714709)

Is it just me or does that sound like quickie-mart?

Re:Quickie-mart (1, Funny)

Seumas (6865) | about 7 years ago | (#19714727)

Obviously, you've never shopped at a Kum & Go [kumandgo.com] .

Re:Quickie-mart (0)

Anonymous Coward | about 7 years ago | (#19714969)

nope.. only the local Gulp & Blow.

Riiight... (0)

Anonymous Coward | about 7 years ago | (#19714713)

'The Fox/7-Eleven deal is an example of a practice called reverse product placement.

"reverse-product placement" is an example of a practice called "re-branding a long-known marketing technique for free publicity from a lazy press".

WTF? Where's the angle? (3, Funny)

saintm (142527) | about 7 years ago | (#19714743)

I demand this story is changed to add in some sort of link to the iPhone.

It sticks out like a sore thumb without one.

Re:WTF? Where's the angle? (2, Informative)

neonmonk (467567) | about 7 years ago | (#19715017)

Insightful!? The mods are on crack! ..Or maybe they're viewing Slashdot through a tiny screen iPhone.

NOT the first time it's happened (3, Interesting)

ajs318 (655362) | about 7 years ago | (#19714765)

Actually, the first time this happened was in the UK.

Way back in 1992 or 1993 or thereabouts (sometime between Tracey Langton going upstairs to get a book and coming back down following an apparent head transplant), there was a fictitious supermarket called "Bettabuy" in Coronation Street, managed by Reg Holdsworth. The scenes were filmed on location in a branch of Morrisons [morrisons.co.uk] . Morrisons launched a range of "economy" products (you know; the ones that are packaged to look like UN disaster relief, in the hope that you'll find a few extra pennies to rub together and buy something that doesn't mark you out to the checkout operator and all the other customers in the store as either a miser or a pov) under the name "Bettabuy" in honour of this.

It somehow managed to slip under the radar (product placement is illegal on British telly, even on the stations which accept advertisements; quiz shows are not allowed to announce the names of the sponsors of their prizes, and even mentioning specific brand names is frowned upon) probably because the product being advertised was one that people would actively avoid if given the choice.

Re:NOT the first time it's happened (1)

r3m0t (626466) | about 7 years ago | (#19714985)

There's plenty of product placement on british telly, even on BBC shows (which get free props instead of money).

Re:NOT the first time it's happened (1)

Winckle (870180) | about 7 years ago | (#19715183)

There was a rule on the BBC against product placement until recently, I still don't think they do it for money, but in the old days, saya comedian was pretending to be drunk, he would have a label-less whiskey bottle, etc.

El Barto... (1)

mingle (1121231) | about 7 years ago | (#19714867)

I wonder how long it'll take for someone to swipe the Bart and Milhouse figures from above the front door? I bet they'd go for a packet on eBay! :-)

Krusty-branded goods already exist (3, Informative)

Ed Avis (5917) | about 7 years ago | (#19714885)

A few years back there was a Krusty Kola in real life, with the slogan 'nine out of ten kids can't tell the difference!'. It wasn't a commercial success, perhaps because its deliberately sick-looking yellow-green colour was too much for most children to handle...

Authenticity? (5, Funny)

riker1384 (735780) | about 7 years ago | (#19714891)

Are they going so far as including the expired, re-labled milk, and band-aids on the hot dogs?

Will Kwik-E-Marts now be banned from the cartoon ? (2, Interesting)

MrFenty (579353) | about 7 years ago | (#19714907)

They may have shot themselves it the foot on this one. Dunno about the US, but here in the UK we have strict rules about product placement, particularly in programs aimed at children. Now that they've made all these products real, would they be banned from showing them in the show, in the same way thay they cannot show real beers / colas / etc ?

Are the Simpsons yet another stupid TV series? (0)

tmk (712144) | about 7 years ago | (#19715057)

The Kwik-E-Mart was an satire on Walmarts and Co. They food is overpriced and unhealthy, sometimes it is poisonous. Employees and customers are treated extremely bad and the management is incompetent. To eat Krusty'O cereals is a good way to die.

Have the Simpsons changed from satire to a hollow leftover?

Duff beer (2, Interesting)

Anonymous Coward | about 7 years ago | (#19715143)

What does the movie being PG-13 have to do with being able to sell Duff related beer?

I saw this (2, Funny)

Datamonstar (845886) | about 7 years ago | (#19715239)

The other day I bought a slurpee er.. squishiee and realized that the cup actually said "Squishiee" on it. First I thought Imy sleepy eyes were playing tricks on me, but nope, it was there and I just HAD to sing the song. Who needs a Guik-E-Mart? I doooooooo!!!

Racist promotion (-1, Flamebait)

Anonymous Coward | about 7 years ago | (#19715243)

Apu is a racist ethnic stereotype... like "hey everybody, check out Lakeesha with the bad work ethic and the funny accent!"

Slashdot Now Owned by 7-11, Fox and MPAA! (0)

Anonymous Coward | about 7 years ago | (#19715259)

Since Slashdot now participates in advertising, product placement, and movie promotions!

Okay okay (1)

Layth (1090489) | about 7 years ago | (#19715301)

Okay Okay.. But where can I get my Partially Gelatinated, Non-dairy Gum-based Beverages? Obviously WaWa and their $2.49 smoothies, $1.99 shakes are still reigning supreme. post script - while I think the mart idea is cool on the surface, they went WAY overboard with all the characters plastered everywhere. DO NOT WANT

Slashdot: News for Nerds. Stuff that matters. (0)

Anonymous Coward | about 7 years ago | (#19715303)

^Needs the rider 'Drivel about irrelevant crap'.

Squishy bender (1)

thepacketmaster (574632) | about 7 years ago | (#19715411)

How long before someone asks for an all-syrup squishy and goes to join the Junior Campers.
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