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Adverts Coming To Xbox 360 Achievements

Zonk posted more than 6 years ago | from the this-revulsion-is-brought-to-you-by-unabashed-greed dept.

XBox (Games) 55

Joystiq reports that the charming sports custom of having game elements sponsored by a corporation or product will now be coming to Xbox Live Achievements. "A quick skim down the list of achievements for EA's upcoming NCAA 08 Football shows sponsored goals such as the 'Old Spice Red Zone Perfection' and 'Pontiac 4th Quarter Comeback.' Each achievement is accompanied by a logo for the company in the achievement's image. We can only imagine the possibilities for future Xbox 360 games. Halo Around the Collar, sponsored by Tide? Mass Effect sponsored by the Axe Effect? Grand Theft Auto IV's Bounty Beatdown (great for sopping up blood spills)? The possibilities are endless." One would hope this will stay restricted to sports games.

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55 comments

The -real- Halo achievement... (5, Funny)

Bieeanda (961632) | more than 6 years ago | (#19736717)

The Tetley. Better teabag, better tea.

Re:The -real- Halo achievement... (2, Funny)

provigilman (1044114) | more than 6 years ago | (#19737041)

Achievement: 3M Post-It Award

Criteria: Stick 50 enemies in multiplayer ranked matches

Icon: Post-It note with a picture of a Plasma Grenade

Re:The -real- Halo achievement... (1)

bdjacobson (1094909) | more than 6 years ago | (#19740797)

Achievement: 3M Post-It Award


Criteria: Stick 50 enemies in multiplayer ranked matches


Icon: Post-It note with a picture of a Plasma Grenade

That would actually make a great 10-second loading screen game, even better than Wave Race's little bubble that you can play with in the water.

Publisher's/Developer's choice? (1)

Sawbones (176430) | more than 6 years ago | (#19736729)

I wonder how much of this Microsoft has any control over. I mean, it's the developer that decides what's worthy of an achievement and how many points it's worth, right? I could see them stepping in if there was a GTA4 achievement for beating 1000 hookers to death or something along those lines but just tasteless advertising I wonder how much say they have in the matter.

Man I hate EA though.

Re:Publisher's/Developer's choice? (0)

Anonymous Coward | more than 6 years ago | (#19737295)

In all likelyhood, Microsoft is getting a cut of the advertising revenue, seeing as technically they are hosting up the advertisements on their machines. I'm more curious what the fees are set up as. Flat fee? Flat amount every time someone gets that particular achievement? If so, do easy achievements then cost less for the advertiser since everyone will be getting them?

This is the quick way to obsolescence. (1)

NeutronCowboy (896098) | more than 6 years ago | (#19736747)

Personally, I don't care much about achievements to begin with. Now having them sponsored... complete and utter nonsense. I already cringe when I see them on ESPN, I'll cringe even more when I'll see them in a game I PAID MONEY FOR! Maybe in a free game I'll accept it, but this is just nonsense.

Re:This is the quick way to obsolescence. (1)

Spikeles (972972) | more than 6 years ago | (#19737971)

You know, it only just occurred to me that when you watch TV you get adds, you paid for the TV. You go to the football stadium to watch the game, you'll still see ads, even though you paid to get in. Although i'm not condoning ads in games (i hate them myself), it seems that just because you paid for something, doesn't mean you don't get ads.

Re:This is the quick way to obsolescence. (1)

NeutronCowboy (896098) | more than 6 years ago | (#19738215)

Yes, but few are as distracting as "Jack in the box come back of the year", or something like that. I understand ads, I know how to skip the annoying ones, but this stuff just confuses the hell out of me. Especially if the connection is not there... like in a lot of the games now.

Re:This is the quick way to obsolescence. (1)

Seumas (6865) | more than 6 years ago | (#19740601)

I don't care as long as the advertising is in sports games. After all, if you're driving around a car plastered with Home Depot and Exxon Mobile ads in NASCAR'08, I don't think you're going to give a damn about sponsored achievements.

In fact, I don't think anyone should care in any sports game. Even without "advertisements" in sports games, the entire game is a giant advertisement. The NFL and the NBA are corporations. They are businesses. They are not public utilities. If you're dumb enough to cheer for the local company (team) and you pin your hopes and wishes and self-worth on the success of this business which just happens to be based in your particular city, then you probably don't care if Dodge is sponsoring an achievement or sticking a banner or one of those long drawn out "in game commercials" in it.

Now, if you're going to stick these in my game of Bioshock, then screw you bastards.

Re:This is the quick way to obsolescence. (1)

Dal Platinum (829197) | more than 6 years ago | (#19743717)

The only good side I can see to these achievements is to judge the age of a particular gamertag. In theory, it stops people from a lot of fucking around in online games.

Take Forza 2 for instance. Your main GT is the one you use to play through the game, and unlock all the goodies/cars/money. If you want to fuck around and wind people up online, you have to switch to another GT. To play with your car of choice, you either have to level up the new GT, or send your car over from your other account. For a lot of retards, this is far too difficult a proposition.

Well done... (-1, Troll)

Anonymous Coward | more than 6 years ago | (#19736777)

Good job M$ for finding a way to change a unique and semi-enjoyable thing like Achievements into the ultimate shill-game. I suppose the appearance of the Burger King in your games was only one of many ways to make video games more like dumbass television.

Re:Well done... (0)

Anonymous Coward | more than 6 years ago | (#19736851)

more like Good Job EA. Fucking dickhead.

Good luck with that (2, Insightful)

tulmad (25666) | more than 6 years ago | (#19736795)

One would hope this will stay restricted to sports games.

There's money to be made in in-game advertisement, so you'll be seeing this a lot more.

Re:Good luck with that (3, Insightful)

Doctor_Jest (688315) | more than 6 years ago | (#19737571)

Remember back in the days of VHS movies (that came out at $100 a pop or more)... and the first "subsidized" movie from Hollyweird to come out at a reasonable price was Top Gun because it had a Pepsi advert at the beginning?

Or the early days of cable television... "advert free!" because you "paid" to subscribe to it... funny... never panned out there either.

Wonder where the price drop for this advertising comes in? Guess it's not getting as far as us this time. We're paying to be advertised to. Amazing how far we've fallen.

Already Exists (0)

Anonymous Coward | more than 6 years ago | (#19736855)

This type of thing already exists for some EA Sports games. EA Sports Fight Night Round 3 has achievements such as "Burger King Achievement" and "Dodge Achievement".

This is new? (4, Informative)

gotroot801 (7857) | more than 6 years ago | (#19736857)

EA Sports has already done this with Fight Night Round 3: Burger King, Dodge, Everlast, Under Armour, three different ESPN achievements, and the ubiquitous EA Sports achievement.

Re:This is new? (0)

Anonymous Coward | more than 6 years ago | (#19737975)

Not only that, they've had in-game advertising for at least 2 years.

I believe it was NCAA '05 that had the Pontiac Game changing performance.

And one of the NCAA's had the Old Spice RedZone stats.

Was there a slashdot news item when these were implemented too?

I've learned to ignore them because they're such a small part of the game, these achievements will be even less... They'll pop up once. Once... I get to the redzone stat screen at least 6 times a game.

Re:This is new? (2, Insightful)

Thing 1 (178996) | more than 6 years ago | (#19739743)

You know, I don't follow sports much, but decided to watch a game the other day. Even the announcers are into product placement every, like, 2 minutes or so. It's shameless. So I have no doubt that it'll creep into sports games, and from there to many others.

Similarly, I just re-played Crackdown (Xbox 360) again for the first time in several months, and there are now "starting spots" in the game which try to sell you add-on packs for the game. Wish those could be disabled, I already bought the game...

Re:This is new? (1)

Reapy (688651) | more than 6 years ago | (#19755259)

That was the main reason I didn't buy fight night 3. I enjoyed the other two immensely and felt they were THE best boxing games I had played (next to 4d sports boxing ;) ), but the bk and dodge ads were ridiculous.

"This knockout was brought to you by burger king". No, it was brought to you by my fist in the other guy's face.

I could tolerate the underarmor ads, since they are in fact a company about boxing, and therefore add realism. I mean for christ's sakes they had a MINI van as prizes your boxer would get, a god damn mini van for my thugged out rapper boxer guy.

So like I've always said, ads are GOOD in racing and sports games, anything set in this modern world. But the ads have to be the same guys who advertise at the real events, otherwise, it's grossly out of place. That, and the ad should never, ever, ever, interfere or stop gameplay for attention.

Sorry, I'm just repeating comments said over and over, but hey, this is slashdot.

Great (0)

Anonymous Coward | more than 6 years ago | (#19736913)

What better way to devaule brand names than to cram them into achievement names where they how no context what-so-ever.

People will glaze over them even faster than they do in TV ads where they DO (sometimes) have valid context with the products shown...

Oh well, it's their money to waste, not mine.

Will we see any of the money from this? (3, Insightful)

alvinrod (889928) | more than 6 years ago | (#19736945)

I've purchased more games over the years that I care to count and I've enjoyed most of the ones that I've purchased. For the most part, cost was never a big factor in purchasing games, but with the increased costs of games this most recent generation, I've been more leerly towards purchasing titles without doing a good amount of research into them first.

Similarly, I used to have a subscription to Xbox Live but haven't played on it in a very long while. It was a fairly good service in and of itself (most of the shortcomings deal more with the people who use it than with the technical details of the service) and not really all that bad of a deal for the roughly four dollars a month that it cost. At the time it was completely free of adertisements or anything else designed to get me to fork out more cash.

However, now that there seems to be a store selling virtuals goods and other things as well as increased advertisement both online and in the games themselves, will part of the money earned by the companies who produce these games and host the online system be used to offset some of the cost that I pay for these games and services? However, if I'm cruising around in my "Built Ford Tough" Warthog in Halo 3 and then looking over the stats in the post-match Pepsi rundown, I'd like to pay a little less than the full price. If you're going to subject me to crap advertising that I'd like to escape and expect to charge me just so that I can be subjected to it, I'm not going to spend $60 on your game or $50 on your online service.

Re:Will we see any of the money from this? (0)

Anonymous Coward | more than 6 years ago | (#19737983)

add on content has been sponsored by interested parties. A map pack for Gears of War comes to mind. Then McDonalds sponsored a free 14 day movie rental of Austin Powers off Xbox live. And I like the ads in Crackdown, Intel Core 2 Duo billboards look better than something the art department came up with at 2 am all hopped up on RedBull and adderall.

Re:Will we see any of the money from this? (1)

dabraun (626287) | more than 6 years ago | (#19738081)

add on content has been sponsored by interested parties. A map pack for Gears of War comes to mind. Then McDonalds sponsored a free 14 day movie rental of Austin Powers off Xbox live. And I like the ads in Crackdown, Intel Core 2 Duo billboards look better than something the art department came up with at 2 am all hopped up on RedBull and adderall.


It's all about what you can do without alienating too much of your audience. Some ads are actually enjoyed by some people. I agree about Crackdown, I particularly liked the billboards on buildings that told me random things about what people on my friends list were doing! Things where the ad is totally out of place - and I feel that way with all the lame sponsored half-times and other arbitrary things in professional sports - are annoying (to me at least.)

Now if a particular company has a real world event or widely known stat their name is tied to, reflecting that in the game is fine (or no worse than the original offense). I saw the achievement list for 'that boxing game', but an achievement with the word 'everlast' in a boxing game hardly struck me as out of place. What the hell pontiac (a car?!) has to do with a sports statistic I'll never know. Pontiac in a racing game maybe ...

Leading xbox 360 advertising offense so far: Game demos sponsored by T-Mobile. First of all, what the heck does a cell company have to do with game demos. Second of all, game demos already *ARE* ads for all intents and purposes.

Re:Will we see any of the money from this? (1)

Thing 1 (178996) | more than 6 years ago | (#19739789)

However, if I'm cruising around in my "Built Ford Tough" Warthog in Halo 3 and then looking over the stats in the post-match Pepsi rundown, I'd like to pay a little less than the full price. If you're going to subject me to crap advertising that I'd like to escape and expect to charge me just so that I can be subjected to it, I'm not going to spend $60 on your game or $50 on your online service.

You said it.

The McDonald's ads look surprisingly distasteful (pun...), especially after having watched "Super Size Me" -- in response to that movie, they stopped selling the "super size" portion.

How about instead, removing the HFCS from their products? Real change is expensive though, and simple PR moves are less of an "expense".

I suppose there's some benefit from being told what else is out there, but if I'm playing on Xbox Live I think I'd only want to know about games that I haven't already purchased, that are similar to games I have already purchased. Not an ad for a food product that is known to cause health issues.

If Movie Theaters are any indication... (1)

edawstwin (242027) | more than 6 years ago | (#19755977)

If movie theaters are any indication, then prices won't go down, but will continue to rise. I managed theaters for a while, and despite our astronomical concession prices, we weren't rolling in dough. Pre-trailer ads were another revenue stream, for essentially no effort. A few people stopped coming because of the ads, but the extra money more than made up for it. Just like a few people might not buy a game with ads, but most won't care.

Correction. (4, Insightful)

jZnat (793348) | more than 6 years ago | (#19736975)

One would hope this will stay restricted to EA sports games.
There, fixed it for you. EA Sports is quickly gaining the reputation of being the low-risk, high-profit, incremental-updates-that-still-cost-$60, overly-large publisher that really shouldn't even exist anymore if people gave enough of a damn to stop buying their shit.

The fact that they are injecting even more advertising in their games comes as no surprise. Hell, if Microsoft Games started making their published games support ads, that would be surprising. Even more so if Nintendo started doing it. EA is just like that...

360 - Worst Console Ever (-1, Troll)

Anonymous Coward | more than 6 years ago | (#19737735)

Let's just sum up:

% Botched backwards compatibility
% A 30-40 percent failure rate
% Disc scratching
% 50 dollars a year to play games online
% No dedicated servers
% Crappy graphics - Halo 3 and Forza 2 - YEECH!
% Noisy as hell
% Can't handle 1080p for real games
% Smaller than last gen storage format - only 7 gigs of space versus 8 gigs last gen
% Ripoff peripheral prices
% No BluRay playback for 1080p HD movies

And more and more adds everywhere.

Worst. Console. Ever.

PS3 - Worst Console Ever (1)

Kalriath (849904) | more than 6 years ago | (#19738989)

Let's just sum up:

% Botched backwards compatibility
% Disc scratching
% Two paychecks to buy the damn thing
% Crappy graphics - YEECH!
% Noisy as hell
% Can't handle 1080p for real games
% Ripoff peripheral prices
% Ripoff console prices
% No HD-DVD playback for 1080p HD movies

And more and more adds [only in EA games - just like the XB360, you cockmuncher] everywhere.

Worst. Console. Ever.


See, I can make up shit too!

Re:PS3 - Worst Console Ever (1)

Dal Platinum (829197) | more than 6 years ago | (#19743935)

I'll give you a couple of those, except

'Noisy as hell'? Have you ever been near a working PS3?
'Disc Scratching'? I'd need a source on that one.

I have both. Price is not an issue (other than the fact they are both expensive). My Xbox with wireless/live sub/rechargable battery totalled more than my PS3 which comes with those things included in the price. I haven't bought the HD drive add-on yet, but if I do, it will make the price difference greater than the difference between a 360 core and a premium PS3, and I still won't be able to play HDDVD's in 1080p, due to a lack of HDMI.

And MS *are* ripping people off for peripherals. The Logitech DFP steering wheel I bought for my PS2 will work perfectly with my PS3. It won't work properly on a 360 though. You need to buy MS's wheel for any force feedback. You need to buy the MS wireless adaptor, too, despite it being a USB device. And don't get me started on hard drives.

Also, my 3 month old 360 has been crashing a lot lately, telling me I need to wipe my pristine copy of Forza with a soft cloth, or make sure it's actually in the drive.

Microsoft definitely won in the early release stakes, but you can tell the hardware was rushed out. A win-lose situation, really. The things they missed are a shame, and proof that the PS3 team were thinking far further ahead. Built-in wifi, Bluetooth, HD disc format, easily replaceable hard drives, you can buy anything with the right interface format, and just plug it in.

All that said, of the two, I currently play the XBox more, because of Forza2. But on the hardware front, I'm not blind to the fact that it is a piece of shit, and I'll probably have a different unit within 6 months.

Re:PS3 - Worst Console Ever (0)

Anonymous Coward | more than 6 years ago | (#19754291)

Holy SHIT your PP was joking. Get your sarcasm detector fixed before something really bad happens...

Re:Correction. (1)

roguenine19 (901001) | more than 6 years ago | (#19738567)

I'm curious as to what EA Sports games you play. Most of the series I am familiar with, EA adds as much as it can to convince people to actually buy the yearly updates. It's a popular meme on here that all they do is update the rosters, but most new versions I've seen are a significant improvement over their predecessors, both in gameplay and front office options. This is especially true as they move development over to the newer platforms. NHL 2007, for example, completely revamped the control scheme, and ended up making the game both more fun and true to the sport. This year's version promises a ton of new improvements, including an overhaul of the skating system.

There are franchises that haven't seen quite the significant improvement (I haven't played them, but from what I've read the NCAA Football series on Xbox 360 has been mediocre at best), but those aren't the overwhelming majority. The reason is pure economics: there might be people that will buy it just for the roster updates, but they'll get more repeat customers if they fix the issues in the previous games and add new features.

Anyway, advertising in this context makes perfect sense. The studios broadcasting the games on television announce the "Old Spice Performance Player of the Game" at the end of every game. Making this an achievement is just a reference to that. In fact, rather than see it as a callous grab for a quick buck by a large publisher, I think it's pretty clever. If they make some extra money from it, good for them.

Re:Correction. (1)

jZnat (793348) | more than 6 years ago | (#19738759)

I'm speaking of Madden. I play the new versions (usually once every other new version), and they don't seem to improve a lot anymore. Hell, the next-gen graphics they promised still look the same as on Xbox. I like EA Big or whatever it is that makes games like SSX, but they're a lot more "out there" than your typical official game with licensed shit out the wazoo.

Re:Correction. (0)

Anonymous Coward | more than 6 years ago | (#19738715)

Who DOES buy them? Not me! Maybe when they used to make Road Rash and other fun games, but definitely not now... Anything before they bought Maxis and before The Sims existed, but nothing now.

In game ads don't work (0)

ILuvRamen (1026668) | more than 6 years ago | (#19737297)

Only the stupidest companies like Old Spice would put ads in a game. All gamers are mentally programmed to ignore ads after years of surfing the internet. Even if they paid any attention to them, who the hell would buy deodorant because a screen on their Xbox told them to? That's idiotic. The closest they could get to any sort of actual result is advertising other Xbox games.

You don't quite "get" advertising. (1)

Petersko (564140) | more than 6 years ago | (#19741209)

"Even if they paid any attention to them, who the hell would buy deodorant because a screen on their Xbox told them to? That's idiotic."

The advertisement isn't trying to get you to run out and buy deodorant. They already know that you will likely need deodorant eventually. The ad is there so that when you go to buy it, one of the brands you know about is that one. It's on your radar.

Most people think they aren't swayed by ads on TV, either, but guess what? The ads do work. And so will the ones attached somehow to video games.

The real issue with in-game advertising. (1)

dummyname12 (886454) | more than 6 years ago | (#19737343)

Advertisements on XBOX achievements is not really that annoying to the player, is it? If anything, the real annoyance should be that the sizable amount of extra money that EA earns from these ads is not being passed on to the player in the form of a slightly cheaper game.

Not really a big deal (1)

JimboFBX (1097277) | more than 6 years ago | (#19737707)

This is really no different than any other product placement. How often do you shift through your profile and take pride in those artificial medals you build up just for doing basic things? Better how, often do you actually buy some crap just because some corporation stuck its logo and name next to it? Yes, the Tostitos Fiesta Bowl does make me feel like buying... Safeway brand corn chips!!

If they were smart about this (3, Interesting)

grapeape (137008) | more than 6 years ago | (#19737879)

If they really wanted to make an impact and get advertising dollars, why not have sponsors for the nickle and dime downloads they offer in marketplace, things like backgounds, skins, etc. Cars for Forza sponsored by the car companies, new outfits for Hitman maybe as absurd as a burger king uniform. Everyone likes free and sponsored content would allow more people would see it and pay attention to it than an icon next to someone elses achievements. Seriously who over the age of 18 really gives a flip about achievements anyway? Do people actually take the time to browse other peoples achievements? Assuming 10% (thats probably very generous) do how many actually take time to read them? So who exactly are they advertising to?

Re:If they were smart about this (1)

PhoenixOne (674466) | more than 6 years ago | (#19740181)

They are advertising to the person playing the game.

It may sounds silly, but unlocking an achievement feels good. When I finally kill my 2,000th bad guy in Halo3, I'm going to be excited. Now if I see an Axe body spray logo at the same time I may associate that logo with the excited feeling. Next time I'm in a store and I see the same logo, that associated feeling comes back and I'm more likely to buy.

This is old. (0)

Anonymous Coward | more than 6 years ago | (#19738063)

All the Achievements in EA's Fight Night: Round 3 were tied to in game advertising over a year ago (all eight of them).

Makes sense (1)

PhoenixOne (674466) | more than 6 years ago | (#19738311)

I only watch 2-3 televised sport games a year plus 1-2 college games live. They are full of advertising. Ads on the side line, ads on the players, ads on the ball, ads on the court, ads on the scoreboard, ads on the tickets, drink cups, mens room, etc. If you are a big enough fan to buy a $3000 Superbowl ticket, you are not going to say "no thanks" because it advertises Budweiser.

Ad dollars run sports. Not having ads in the achievements would look out of place.

Re:Makes sense (1)

ivan256 (17499) | more than 6 years ago | (#19749631)

They don't charge me $60 to turn on the game on broadcast TV.

Re:Makes sense (1)

trdrstv (986999) | more than 6 years ago | (#19756883)

They don't charge me $60 to turn on the game on broadcast TV.

Yes, but millions of people pay for the privilege of watching Cable or Satellite TV AND have to watch commercials.

So don't expect a major outrage to this business model. Some how, for some reason... it worked for TV...

Re:Makes sense (1)

PhoenixOne (674466) | more than 6 years ago | (#19758177)

But they do charge you to watch it on cable, more if you want to watch it in HD-TV.

In many cases, the amount of advertising doesn't go down if you pay more. In fact, it sometimes goes up. What changes is the type of things they advertise to you (you are more likely to see ads for higher end cars if you buy a Super Bowl ticket).

Grand Theft Auto IV's Bounty Beatdown (1)

nick_davison (217681) | more than 6 years ago | (#19739905)

I think they got in to enough trouble for GTA3:San Andreas' Starbucks mod.

Re:Grand Theft Auto IV's Bounty Beatdown (0)

Anonymous Coward | more than 6 years ago | (#19769297)

dude, wtf are you talking about??? You mean the Hot Coffee Mod right? If so, that has absolutely nothing to do w/ advertising.

In-Game Ads Are Fine With Me (1)

Petersko (564140) | more than 6 years ago | (#19741281)

With the price of development for video games rising through the roof, I say go ahead and use advertising revenues to fund it. Stick logos beside achievements. Put billboards along the racetrack. Let companies sponsor games. Give me snazzier games, and keep the cost the same for me! Sounds like a good deal.

I'm less inclined to allow them to advertise to me in a disruptive fashion. Don't interrupt the game, or make me sit through an ad. I've resigned myself to dealing with ads on TV, but in a game it might predispose me against the company, at least until I'm used to that as well.

Considering the production costs of modern entertainment I accept the reality that I have to be sold to in order to keep costs down. If I want to watch all my favorite shows in widescreen and HDTV without my cable bill skyrocketing, and Old Spice is willing to pony up the extra dough, I say let them.

Besides - sometimes I see products in advertisements that I am interested in, and would not have discovered, had it not been for the ad. The Mr. Clean magic eraser comes to mind, as does the Tide pen.

This would so piss me off (1)

LKM (227954) | more than 6 years ago | (#19741457)

You unlock an achievement, and as a reward, you're allowed to be a freaking billboard. Wow. I will not play those games.

More visual pollution. (2, Insightful)

sherriw (794536) | more than 6 years ago | (#19742517)

The visual pollution of advertising is continuing to spread to every corner our eyes could possibly rest at. Now, even the place I go to relax and ESCAPE is going to start bombarding me with ads. In game "product placement", blatant ads in the console, and more. Just great. Movies have been getting worse and worse for this- in the movie and big ones before the film.

Many products I buy come plastered with stickers for extra services or features. I pick them off when I can. Then once you step out side it's everywhere.

I can tell you a big reason why DVD sales of TV shows are so popular. No ads.

Many years ago, ads on TV and even shows named after products were getting out of control. There was a big public out-cry and things were toned down. I wonder how long until another such outcry happens again.

It's such a blight on the outdoor world and on my free time.

my 360 died (1)

Sofahero (1123857) | more than 6 years ago | (#19744577)

My 360 died yesterday. It was a launch unit from 2005. I am not getting another 360 by paying 140$ to get it exchanged by microsoft. I think my 360 saw this sponsored achievemnt shit coming and died to prevent me being corrupted by evil :)

I feel dizzy and my tummy hurts (0)

Anonymous Coward | more than 6 years ago | (#19752931)

I experienced the above physical reaction when reading the names of said "sponsored goals". I think it's rage.

XBOX 360 WHAT IS THE/(are) the design 'FLAW/(s)'? (1)

nastrama (989376) | more than 6 years ago | (#19781225)

Given there are hardware problems in the design leading to OVERHEATING (from comments on the web) MICROSOFT should describe the design flaws rather than just buying off the public with a 1.15 billion dollar 'recall' option. This is not software where there is no accountability for producing a finished working product; it is HARDWARE that for example could represent a fire hazard if indeed overheating is an issue.... If it was a car company or another electronic device machine manufacturer I believe the flaw would have to be described as part of a recall.... There is no reason MICROSOFT should not explain what is going on. It is their responsibility to be accountable for their machine design flaws and how they came about in the production/get-product-to-market cycle. Why are they not required to explain? --Is Microsoft above the law? Offering to fix the machines does not go far enough. The consumer public deserves and should require an explanation. You gamers are not doing your job... EA
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  • a
  • ol
  • ul
  • li
  • dl
  • dt
  • dd
  • em
  • strong
  • tt
  • blockquote
  • div
  • quote
  • ecode

"ecode" can be used for code snippets, for example:

<ecode>    while(1) { do_something(); } </ecode>
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