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Apple Gives $100 Store Credit To iPhone Customers

samzenpus posted more than 7 years ago | from the quit-your-crying dept.

Technology (Apple) 452

MooRogue writes "In an open letter to all iPhone customers, Steve Jobs responds to hundreds of emails from upset iPhone customers. Apple will be giving early adopters who are not receiving rebates or any other consideration $100 store credit at the Apple store. Details will be posted on the Apple website next week"

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God Smack Your Ass !! (-1, Offtopic)

Anonymous Coward | more than 7 years ago | (#20500199)


God Smack Your Ass !!

iphone hyoed too !!

pretty classy (-1, Offtopic)

Anonymous Coward | more than 7 years ago | (#20500207)

But given the context here on slashdot, you can already see the jokes coming.

Whats the hardest thing about buying an Apple? (-1, Flamebait)

Anonymous Coward | more than 7 years ago | (#20500213)

Having to tell your parents you're gay.

Why not $200 store credit? (-1, Flamebait)

Anonymous Coward | more than 7 years ago | (#20500231)

$100 store credit at the Apple store.

Didn't early iPhone adopters pay $200 more? This means people still loose $100.

Re:Why not $200 store credit? (5, Insightful)

Liselle (684663) | more than 7 years ago | (#20500265)

How can you "lose" $100? Does Steve Jobs mug you on the street? You paid $599 for a working product, end of story. Early adopters pay out the nose for bragging rights, film at 11.

Re:Why not $200 store credit? (5, Insightful)

timeOday (582209) | more than 7 years ago | (#20500801)

What I find annoying about Apple pricing (or rather "potentially" annoying, as I'm not one of their customers) is the centralized, tightly controlled pricing, combined with a strategy of infrequent price changes. The cost of a flashy new CPU or videocard will start high but drop steadily day by day (with some fluctuation). With Apple, they keep their cards close to their chest and then Wham! the thing you bought yesterday depreciates 30% overnight. It's perfectly reasonable for customers to be annoyed by this, because it's Apple's secrecy and pricing strategy that create the problem.

Getting there first (5, Insightful)

Kelson (129150) | more than 7 years ago | (#20500887)

Early adopters pay out the nose for bragging rights, film at 11.

When the iPhone launched, it sold out at both the nearby Apple Stores. If you weren't in line on Friday, you couldn't get one on Saturday. One of my co-workers waited until the middle of the next week, called a couple of stores to check inventory, and just walked right in and bought one.

Those people standing in line weren't just standing in line to get an iPhone. If that's all they wanted, they could have waited a week or two for the second shipment to arrive. What they stood in line for was the opportunity to have it first. They "paid" extra by waiting around for several hours when they could have been doing something else so they could get an iPhone before anyone else did.

Whatever the motivation -- bragging rights, enthusiasm, impatience, etc. -- there is a cost to getting there first. Conversely, there is an opportunity cost to biding one's time: Anyone who waited for the price to come down has gone the last few months with no iPhone.

Re:Why not $200 store credit? (5, Insightful)

woodchip (611770) | more than 7 years ago | (#20500277)

They didn't "lose" anything. That is just the price you pay for having it a few months before people are willing to wait. If your stupid enough to waste $600 or so on a phone, it your own fault.

Re:Why not $200 store credit? (2, Insightful)

MightyMartian (840721) | more than 7 years ago | (#20500387)

Hell, if you pay $400 for a phone, you're a complete moron.

Re:Why not $200 store credit? (3, Insightful)

toleraen (831634) | more than 7 years ago | (#20500535)

Telling a bunch of geeks that they're morons for buying tech gadgets on a site specifically targeting the people who would purchase those items just seems...moronic. Or did you forget to click AC?

Re:Why not $200 store credit? (0)

MightyMartian (840721) | more than 7 years ago | (#20500577)

Telling a bunch of geeks that they're morons for buying tech gadgets on a site specifically targeting the people who would purchase those items just seems...moronic. Or did you forget to click AC?


And yet the post got modded up. Maybe the demographic here ain't quite what ya think, eh?

Re:Why not $200 store credit? (4, Informative)

toleraen (831634) | more than 7 years ago | (#20500615)

I take it you don't meta mod very often. You'd be amazed at the crap that gets modded insightful, or how many informative posts get modded troll. Give it a try sometime. [slashdot.org]

Re:Why not $200 store credit? (-1, Offtopic)

Anonymous Coward | more than 7 years ago | (#20500599)

Fuck you broke asshole

Re:Why not $200 store credit? (5, Funny)

MightyMartian (840721) | more than 7 years ago | (#20500773)

Fuck you broke asshole


Hmmm... I'm trying to decipher this. Is English not your first language? Are you saying there's something with my anatomy? Are you saying someone should copulate with me until I cease to function?

if you pay even less for a contract-locked phone (0, Flamebait)

vlad_petric (94134) | more than 7 years ago | (#20500751)

... you're just as moron.

Re:if you pay even less for a contract-locked phon (0, Flamebait)

MightyMartian (840721) | more than 7 years ago | (#20500793)

I see the mental retards that spent small fortunes on a stupid web-surfing phone are feeling a little inadequate, but rather than looking the mirror to look at the half-wit really responsible, they like to blame those that point out the severe lack of intelligence they exhibit with their pathetic Apple groupthinking mindfucking ways.

I laugh at you, sir. You're a sad, sad human being.

Re:Why not $200 store credit? (3, Insightful)

Anonymous Coward | more than 7 years ago | (#20500399)

It's not just a phone, so it's hard to evaluate the price. Early customers thought they could trust Apple about the fact that the iPhone was worth $600. Now they lost their trust in Apple, and Steve Jobs is trying to buy it back.

Re:Why not $200 store credit? (5, Insightful)

frdmfghtr (603968) | more than 7 years ago | (#20500719)

It's not just a phone, so it's hard to evaluate the price. Early customers thought they could trust Apple about the fact that the iPhone was worth $600. Now they lost their trust in Apple, and Steve Jobs is trying to buy it back.
There's nothing here to trust--the iPhone was, in fact, worth $600 on June 29, as evidenced by the throngs who paid $600 after waiting in line for hours. If it wasn't worth $600, people wouldn't have bought it, or would have quickly realized it wasn't worth the price and returned it.

An item will sell for exactly what both parties (seller and buyer) believe is a fair price at the time of sale. Those that claimed that they got ripped off are just complaining that they fell for the "early adopter" technolust that comes with the launch of a new gadget. Instead, we should be cheering on those who couldn't afford one before but can do so now; "Hey, good for you! You're getting a deal!" instead of "Oh screw Apple, they let me buy something on my own free will at a higher price! Maybe I can join up with those non-user-replaceable-battery whiners and bitch about my lack of self-control and impulse buying."

And for the record, I paid $600 in early July, and feel that it was worth the price I paid. Mind you, if somebody wants to give me some form of credit after the fact, I won't turn it down, but I won't bitch about being allowed to spend my money on my own free will, either.

Re:Why not $200 store credit? (2, Informative)

DarkArctic (894260) | more than 7 years ago | (#20500289)

Correct, and apparently people two weeks before the price cut and still have the receipt get the full $200.

Re:Why not $200 store credit? (4, Insightful)

Stripsurge (162174) | more than 7 years ago | (#20500455)

For the same reason that I can't go to Intel and ask for $200 after every round of price drops. If someone chooses to buy a product he or she must make a decision if the purchase is good value. Yes= buy. No= don't buy. Just wait. Early adopters thought the price was right at launch. Just because a new, better deal comes along it doesn't change their initial decision; the purchase was good value. Surely they knew a price drop was innevitable, granted perhaps not so soon or so much, so any free money is a terrific deal.

As Mr. Jobs so delicately points out these people technically aren't entitled to anything but Apple wants to keep them happy. If they were given all $200 then they get the benefit of being the first to have an iPhone for nothing. People who decided to wait for a price drop would be a little upset if there is no 'early adopter penalty', and that they could have been using an iPhone all this time if only they had known they could get $200 back.

Re:Why not $200 store credit? (5, Insightful)

ivan256 (17499) | more than 7 years ago | (#20500553)

Intel's a great example, considering they just re-priced their Xeon line so that the quad-core chips cost what the dual core chips of the same clock speed had cost the day before. How many end users that purchased quad core processors the day before do you think saw a refund of any of the several hundred dollar difference? What about the people who bought the dual core chips the day before? Is intel going to send them a free core?

If a product is worth the price to you when you pay for it, then you should be comfortable with price changes after you made the purchase.

Re:Why not $200 store credit? (3, Interesting)

Macthorpe (960048) | more than 7 years ago | (#20500471)

It's even better than that - since it's store credit, the insane markup on Apple products means they are probably only going to end up giving away $30 to $40 worth of things away.

I agree with what someone else said though - if you want things on the day, you pay extra. It's always been the way, though maybe 2 months after release is a bit soon for a price cut like this. Jobs cites the holiday season as a reason - why not cut the price in November then? At least that lessens the chance that every iPhone owner is going to want your head impaled upon a pike so they can wave at it in a funny way.

Woohoo! (5, Funny)

Cajun Hell (725246) | more than 7 years ago | (#20500235)

I just found 1300 iPhones in a dumpster. That's $130,000!

Re:Woohoo! (0, Funny)

Anonymous Coward | more than 7 years ago | (#20500761)

hows the fast food business these days, proud new math graduate?

Steve; make it retroactive to all Apple products. (-1, Troll)

micromuncher (171881) | more than 7 years ago | (#20500239)

Since when does Steve care? When I bought my SE/30 for $5k, in 3 months it dropped to $3k. Steve has never cared about competitive pricing. This is the "market will bare" guy. So what is the real reason Mr. Jobs?

Re:Steve; make it retroactive to all Apple product (3, Informative)

HBI (604924) | more than 7 years ago | (#20500285)

When the SE/30 was released Jobs was not in charge. That was Sculley's reign.

Re:Steve; make it retroactive to all Apple product (0, Flamebait)

micromuncher (171881) | more than 7 years ago | (#20500631)

Heh I knew someone would point that out, but the pricing model (imho) has always been Steve's (until Spindler and the clones about 95).

Re:Steve; make it retroactive to all Apple product (5, Insightful)

Otter (3800) | more than 7 years ago | (#20500327)

So what is the real reason Mr. Jobs?

If you give $100 Apple Store credit to the sort of people who bought an iPhone on iPhone Day, that's all the excuse they need to buy a new iPod, or a MacBook or another iPhone.

What would you have bought with a credit for your SE, a IIe?

Re:Steve; make it retroactive to all Apple product (4, Interesting)

peacefinder (469349) | more than 7 years ago | (#20500473)

"If you give $100 Apple Store credit to the sort of people who bought an iPhone on iPhone Day, that's all the excuse they need to buy a new iPod, or a MacBook or another iPhone."

Even better if most of them spend it on Apple software. Such as, I dunno, maybe Leopard? Due out next month?

Teh Steve is laughing all the way to the bank, and this time I'm laughing right along. This is so brilliant it almost has to be on purpose.

Re:Steve; make it retroactive to all Apple product (-1, Flamebait)

inKubus (199753) | more than 7 years ago | (#20500539)

Pft, as if there's anything under $100 in the entire store anyway. What are you going to get with it? A power cord? $89.95

Re:Steve; make it retroactive to all Apple product (1)

ILuvRamen (1026668) | more than 7 years ago | (#20500331)

So what is the real reason Mr. Jobs?
Well duh, he wants them to buy an ipod touch with the credit hehehe

Re:Steve; make it retroactive to all Apple product (1)

mux2000 (832684) | more than 7 years ago | (#20500479)

Selling more songs on iTunes. Getting more people on iTunes that otherwise wouldn't have. Lock the iPhones in like the iPods.

Re:Steve; make it retroactive to all Apple product (2, Funny)

Lemmy Caution (8378) | more than 7 years ago | (#20500543)

This is the "market will bare" guy.

I thought that was Larry Flynt.

(You don't mean "bear," do you?)

Re:Steve; make it retroactive to all Apple product (1, Funny)

Anonymous Coward | more than 7 years ago | (#20500611)

This is the "market will bare" guy.

Don't buy stuff from naked people...

Re:Steve; make it retroactive to all Apple product (0, Redundant)

QRDeNameland (873957) | more than 7 years ago | (#20500817)

This is the "market will bare" guy.

Does that mean Apple's target market consists of strippers and nudists?

Storm in a teacup? (1)

Thwomp (773873) | more than 7 years ago | (#20500241)

Perhaps, but now many more people will know about the iPhone's price drop.

Re:Storm in a teacup? (1)

notclevernickname (1152517) | more than 7 years ago | (#20500429)

Except the price cut has been all over the place, I think everyone knows about it. This is more of a "We feel bad for screwing over early adopters, please don't whine to the media/friends/blogs/complete strangers about getting stiffed $200".

Wow, that was quick (5, Insightful)

Tibor the Hun (143056) | more than 7 years ago | (#20500245)

Say what you will, but what other company figurehead in recent memory has came out and apologized for other people's willingness to spend their money?

Maybe it was all planned out from the day one though, and if that's the case, I wish Steve would run for the next presidential election. Talk about planing for every contingency...

Re:Wow, that was quick (5, Insightful)

Anonymous Coward | more than 7 years ago | (#20500449)

I'm pretty sure it was planned. There no way Steve and his entire management didn't expect that it would upset a lot of the early adopters. Now they sacrifice a bit of their $200 early adopter tax, but the benefits are numerous. The much more affordable $399 price tag gets in the news not one but twice. The $100 credit still remains in the company, and probably gets spent on even more Apple products, or on accessories which costs them almost nothing. After venting their rage for a day, many of the upset early adopters become even more loyal to the company than before. They get a lot of good PR for listening to their customers. People will be less wary of being an early adopter for Apple products in the future. And they after all this, the _still_ get to keep $100 of the early adopter tax.

This was brilliant marketing through and through. Bravo.

Re:Wow, that was quick (2, Informative)

Riquez (917372) | more than 7 years ago | (#20500591)

but what other company figurehead in recent memory
Are you implying that Steve Jobs is a figurehead? or is that you just don"t know what the word means?

figurehead a nominal leader or head without real power

If it was planned, why now? (4, Insightful)

SuperKendall (25149) | more than 7 years ago | (#20500823)

Think about it - if this had really been planned, the best timing would be to announce the credit a week or two AFTER the new iPods go on sale. That way a lot of customers buy new iPods, then head back to the Apple store for accessories after they get the rebate. If Apple was as devious as people claim, issuing an announcement about a rebate ahead of the actual rebate is a terrible non-profix-maximizing idea.

Like everything else in life, the reality is probably between the two extremes - Apple probably thought recently about deep price cuts, and held in reserve the strategy of a rebate if complaints about the price drop from current owners were loud enough (which they were). Apple is a company yes, but Jobs is not a Ferengi (or Mother Teresa in a turtleneck).

HillaryWBush, Karma Whore (0, Redundant)

HillaryWBush (882804) | more than 7 years ago | (#20500247)

To all iPhone customers:

I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions.

First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season.

Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you'll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.

Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.

Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned.

We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.

Steve Jobs
Apple CEO

The Translation (-1, Flamebait)

MightyMartian (840721) | more than 7 years ago | (#20500457)

To All You Pathetic Technology Whores,

I have received hundreds of emails from you whining little fucks, and in between guffaws and testicle waxing, I have decided to send you an in-store credit of $100, thus assuring that you continue to worship at the Altar of Apple.

Perhaps in the future you won't be such simpering, slobbering retards, though I doubt it, as it's the nature of "first adopters" to live their lives like a headless chicken on an interstate at rush hour.

In conclusion, lick my waxy balls, you fucking buffoons! Take that in-store credit and shove it up your asses!

Oh and see you again when we release the new iPod, where we'll be charging a few hundred bucks more than the people with an ounce of brains.

Steve Jobs
Yo Mamma

Re:The Translation (0)

Anonymous Coward | more than 7 years ago | (#20500513)

Please don't call iphone buyers "Technology Whores". the Iphone is old technology that even myself as a self confessed technology whore openly scoffs at. "Technology whore wannabe's" may be a better term. or simply "Gullible".

waaaa i want my money back (5, Insightful)

Anonymous Coward | more than 7 years ago | (#20500253)

wtf is wrong with these early adopters who complain about paying more? they knew from the beginning that apple will drop prices. whiney bunch of pussies

Re:waaaa i want my money back (1)

notthe9 (800486) | more than 7 years ago | (#20500347)

Whining with good reason or not, the squeaky wheel gets the $100 rebate.

next week.... (2)

weirdcrashingnoises (1151951) | more than 7 years ago | (#20500269)

> Details will be posted on the Apple website next week

"Please provide apple with your phone number, address, receipt from the place of purchase, original UPC..."

*slaps forehead*

Apple knows what you have (1)

SuperKendall (25149) | more than 7 years ago | (#20500845)

Apple keeps receipts electronically - they just email then to you. Proof of who you are is generally enough (along with the serial number on the back of the iPod).

Why the surprise? (0, Flamebait)

chill (34294) | more than 7 years ago | (#20500275)

At $599 with a 2-year contract and no rebates, early adopters HAD to know they were paying a hefty premium. By now Apple fanboys should be so used to this Steve Jobs could've stuck his entire fist up their asses, without lube, while reaching for their wallets, and they'd be chanting "Thank you sir! May I have another?"

If you buy new gadgets on Day 1, especially from companies that charge a premium for brand, expect to get reamed.

Why I was surprised (2, Insightful)

OS24Ever (245667) | more than 7 years ago | (#20500445)

There wasn't a 16GB Model at the $599 price point.

I was annoyed, but not 'urge to kill rising' simpsons style or anything. Just seemed cheap that I've barely gotten my second bill for it and yet somehow they can drop the price $200 for no reason other than because it makes sense.

I'm no stranger to buying tech, I paid $499 I think it was for the Treo 300 when it came out day one. It didn't get a discount until probably six or so months later. But 10 weeks? Bit much but meh.

Re:Why the surprise? (5, Funny)

DeepZenPill (585656) | more than 7 years ago | (#20500753)

Unfortunately I only bought my iphone because my beloved Samsung D807 suffered a premature demise.

That said, I think most of us early adopters aren't angry so much that we might have saved $200 by waiting, but by the fact that all kinds of riffraff can now afford the most fabulous object in the world. We paid a premium to assert our superiority and now we have to hear: "Oh, you bought it before the price drop?"

Re:Why the surprise? (0)

Anonymous Coward | more than 7 years ago | (#20500911)

> If you buy new gadgets on Day 1, especially from companies
> that charge a premium for brand, expect to get reamed.

Well, like Steve Jobs pointed out if you'd read TFA, it goes for any technology-related product; it has little to do with brand names. If you buy Cheap Brand Product #1 and it's outdated the next day by Better Cheap Product #2, you still lose. And this happens all the time. In fact, usually it stings worse when you buy something that is outdated by another (perhaps less expensive) product in a matter of days (as opposed to early adoption like you point out). That's not what happened to the "Day 1" early adopters, who had several months of iPhone usage; it only happened to those who bought one a few days ago; and again, this happens all the time. Also like Steve pointed out, if we always waited for the upgrade or the next version, we'll never end up buying anything.

The news here is that Apple is even doing anything at all; certainly nothing is owed to current iPhone users since this is such a common occurrence. Would you expect any other company (especially no-brand) to have done anything? Apple is obviously going well out of their way to keep people happy, and they're obviously expecting to gain a lot from their new iPod line-up.

Just be sure credit not handled by Vastech (3, Funny)

ackthpt (218170) | more than 7 years ago | (#20500283)

The dumpster hungers.

Funny (1, Insightful)

EaglemanBSA (950534) | more than 7 years ago | (#20500295)

Funny how that's vastly different from refunding $100, or even the $200 the phone users are out -- Apple will simply lose the production costs of the items sold under that store credit (not to mention gaining profits from any accessories bought as a result beyond the $100 credit). It's not to say such hardware prices wouldn't normally fluctuate, but a month or two is a bit quick for something that's seemingly so successful. I wonder where to draw the line between truly normal price decreases, and jacking the price on something you know will sell like hotcakes...I'm not all that business-savvy, so feel free to educate me if there is indeed such a line.

Re:Funny (1)

rlbond86 (874974) | more than 7 years ago | (#20500667)

I'm sure a bit of the $200 comes from early fabrication costs and some comes from business knowledge. Still, $100 store credit is nice publicity.

Re:Funny (1)

RedElf (249078) | more than 7 years ago | (#20500679)

Mod Parent Up!

This is really just another self-serving grab by Apple. To be honest I'm surprised at how many comments are blindly thanking them for this.

Re:Funny (1)

bjourne (1034822) | more than 7 years ago | (#20500839)

I wonder where to draw the line between truly normal price decreases, and jacking the price on something you know will sell like hotcakes...I'm not all that business-savvy, so feel free to educate me if there is indeed such a line.

Supply, demand. If the stupid iPhone was selling like hotcakes right now (high supply), then you wouldn't lower the price with $200 because that is the same as losing $200 on every product sold. Therefore, not as many people wants an iPhone right now (low demand) and earning $200 less is better than not earning anything at all. Something is fishy!

So What? Still good for me. (3, Insightful)

SuperKendall (25149) | more than 7 years ago | (#20500883)

It doesn't matter to me what Apple's costs are, it's still something $100 cheaper to me. I plan to use it on Leopard which I was going to buy anyway, as I'm sure a lot of people will - how is that not a direct and pure loss for Apple since every dollar of purchase went to paying off R&D on the new OS?

Some things might go for things Apple paid less for, but I just call that Win-Win. Since Apple didn't have to do anything, something is way better than nothing.

Early Adoptor (1)

cpaalman (696554) | more than 7 years ago | (#20500305)

Yeah, Dell owes me too, big time. I can buy this laptop from them for much cheaper now, pay up, err gimme *in store* credit.

I hope this sets a precedence. I will give Apple products much more consideration in the future if a few months after buying it I can get credit towards my next techy purchase from them.

Re:Early Adoptor (1)

MightyMartian (840721) | more than 7 years ago | (#20500733)

I hope this sets a precedence. I will give Apple products much more consideration in the future if a few months after buying it I can get credit towards my next techy purchase from them.


Arithmetic wasn't your best subject in school, I see.

How will Apple stay in bussiness? (2, Funny)

Nymz (905908) | more than 7 years ago | (#20500309)

If everyone that purchased an iPhone, goes out and purchases an iTouch for $100 less, how will Apple ever make any money?

Re:How will Apple stay in bussiness? (1)

JordanL (886154) | more than 7 years ago | (#20500377)

Why would anyone who bought an iPhone go get an iPod touch? It's not like it has that much more storage...

Re:How will Apple stay in bussiness? (0)

Anonymous Coward | more than 7 years ago | (#20500383)

Because iPod Touch already costs $200 more, like the iPhone

Re:How will Apple stay in bussiness? (1)

RedElf (249078) | more than 7 years ago | (#20500717)

It's called interest, just like banks make interest off your money when you place it in their hands. The difference being that banks give you a cut of their profits, Apple just takes more of your money in exchange for the next tech toy.

The Others (0, Redundant)

SuperKendall (25149) | more than 7 years ago | (#20500905)

If everyone that purchased an iPhone, goes out and purchases an iTouch for $100 less, how will Apple ever make any money?

The tens of millions of other people that also purchase an iTouch will help out greatly in that regard.

If Apple iPhone was Google Video.... (0)

Anonymous Coward | more than 7 years ago | (#20500343)

your iPhone would stop working, and you'd get a $2 store credit! -ichabod

Brilliant Marketing (2, Funny)

TMonks (866428) | more than 7 years ago | (#20500357)

Damn you apple! Now I have no more excuse to not buy that 160GB iPod classic... Somehow I feel like they will actually get a net profit from this move.

Re:Brilliant Marketing (1)

Computershack (1143409) | more than 7 years ago | (#20500555)

Damn you apple! Now I have no more excuse to not buy that 160GB iPod classic... Somehow I feel like they will actually get a net profit from this move.

And the Mac fanboyz have the cheek to say that Microsoft sucks you in?

Re:Brilliant Marketing (1)

Jinjuku (762364) | more than 7 years ago | (#20500841)

Gasp, a for profit company creating a no lose scenario for making a profit. Who woulda' thunk it?

Old news... (1)

BigBadBus (653823) | more than 7 years ago | (#20500373)

....but you've probably seen theregister.co.uk lately?

$100.00 credit is NOT $100.00 (4, Insightful)

gearloos (816828) | more than 7 years ago | (#20500413)

No one has mentioned it but it is a great move by Jobs, $100.00 "Apple Store Credit" probably costs them $40.00 and in addition it is that incentive mentioned earlier. So,in no way does it cost Apple 100.00 to look like they are meeting Joe "early adopter" halfway.

Re:$100.00 credit is NOT $100.00 (5, Insightful)

truesaer (135079) | more than 7 years ago | (#20500687)

$40, except half the people wont claim it at all. And of those that do, how many will buy something that costs a hell of a lot more than $100? I bet apple profits off this.


Steve Jobs can't even fucking give away money without making money.

Re:$100.00 credit is NOT $100.00 (0)

Anonymous Coward | more than 7 years ago | (#20500715)

Well if $100 is all the way, by your calculations they're coming 4/10ths the way, with is only 1/10th away from being half way.

Win-Win, but not as much a win for Apple as that (1)

SuperKendall (25149) | more than 7 years ago | (#20500745)

APple has publicly stated they are lowering margins for the next few quarters - did you not notice that in addition to the iPhone drop, the new iPods are cheaper than the old or offer significantly improved features?

Beyond that since they did not even really have to do ANYTHING to start with, why can't it just be great for Apple and the iPhone customer that we get a rebate? Sounds like a win-win.

Meet Joe Whiner (5, Insightful)

fm6 (162816) | more than 7 years ago | (#20500877)

So,in no way does it cost Apple 100.00 to look like they are meeting Joe "early adopter" halfway.
What I don't understand is why they have to meet him at all. He waited out in front of the store all night, he bought something he knew would soon be subject to steep discounts, and he did it just because he had to have this new toy 5 minutes before everybody else. And now he's screaming that he got ripped of because Apple only waited a couple months before cutting the SRP? A price nobody pays anyway?

Me, I'm against Global Warming and Global Whining.

Apple's open letter (3, Interesting)

Experiment 626 (698257) | more than 7 years ago | (#20500431)

Really? Steve sat down and personally read hundreds of emails that all boiled down to "I paid $200 more than I could have so you suck."? Really? You don't think that after 35 or so he'd have gotten the idea?

(My GF's response when I showed her the article)

Re:Apple's open letter (2, Insightful)

ivan256 (17499) | more than 7 years ago | (#20500495)

"I paid $200 more than I could have so you suck."


Really, I can understand being upset, but anybody who thinks/says that has the wrong person in mind when they're thinking of who sucks.

Whiners (5, Insightful)

Pinky3 (22411) | more than 7 years ago | (#20500433)

Years ago, when the HP LaserJet 4 first came out, I bought one at Fry's for $1600. Three weeks later, they were selling it for $1200. I didn't whine.

Who hasn't bought a computer, a flat screen tv, or a car where there wasn't a discount or price reduction a few months later? Why would anyone expect the iPhone to be exempt from economics?

Clearly, Apple is doing the right thing as far a public relations are concerned, but the idea that you are entitled to a refund for something you bought two months ago is ridiculous.

Re:Whiners (0)

Anonymous Coward | more than 7 years ago | (#20500697)

Clearly, Apple is doing the right thing as far a public relations are concerned, but the idea that you are entitled to a refund for something you bought two months ago is ridiculous.

Apparently this idea doesn't seem too ridiculous to these people [costco.com] . I have no idea whether you can purchase an iPhone from Costco, but they guarantee 90 days on any of the electronic products they sell.

Re:Whiners (0)

Anonymous Coward | more than 7 years ago | (#20500857)

I have never bought a product that had its regular price reduced by 33% after two months.

Re:Whiners (0)

Anonymous Coward | more than 7 years ago | (#20500867)

Who hasn't bought a computer, a flat screen tv, or a car where there wasn't a discount or price reduction a few months later?
Me - but that's because I'm a tight git, not because other companies don't do what Apple has just done. I'll always buy stuff that's been out there a while. Still haven't bought a flat screen TV because the CRT I've got ain't broke yet.

How to make a fanatic fan (5, Interesting)

chriss (26574) | more than 7 years ago | (#20500453)

  1. Sell him something
  2. Kick him in the balls
  3. Wait till he complains and declares to hate you
  4. Give him a band aid and a lollipop
  5. He now loves the big brother again

I'm myself bordering the state of Apple fan boy, but this is scary. People crying fool yesterday now praise the company for being responsive. I'm not into conspiracy theories, but if Apple had had this planed, this would be pure genius. Lowering the price and then getting the people who payed more to cheer you. Just scary how perfectly they play their crowd.

I don't think this was planed. But I think Apple knows that we now live in an attention society and that people highly regard companies who admit errors and change. In fact people overvalue this since they do not expect it (yet. Microsoft will obviously copy it someday). They did it with "greener Apple", they do it again with credits for iPhones which will generate more money for them due to people buying stuff in the Apple store.

Re:How to make a fanatic fan (1)

DogDude (805747) | more than 7 years ago | (#20500641)

You're missing half of the equation. Not only are your fanatical customers even more fanatical now, but you've also got those customers buying more crap, and needing more accessories, etc. $100 in an Apple store won't buy you much. Apple is going to make even MORE profit on every one of those people who gets a $100 credit. Guaranteed.

It's a smart thing for Apple to do. Their customers have more money than they have sense. It's a win-win for Apple.

Re:How to make a fanatic fan (1)

chriss (26574) | more than 7 years ago | (#20500731)

Apple is going to make even MORE profit on every one of those people who gets a $100 credit.

Now add the value of the PR. Today half of the blogosphere knows that:

  1. the iPhone now only costs $US 399
  2. Apple are the good guys, less evil than Google

Tomorrow: Nobel price in economics for the Apple sales and PR departments.

Re:How to make a fanatic fan (1)

artg (24127) | more than 7 years ago | (#20500689)

It works for W Gates. Even though he misses out step 4.

Compared to... (1)

SuperKendall (25149) | more than 7 years ago | (#20500765)

In the phone world, I've found that other companies stop right at step 2, except perhaps to add "3. Repeat" right after. So why shouldn't we like Apple more? Are you upset that rather than a constant ball kicking there is some relief to let you notice there once was pain?

Ha hah! (0, Troll)

SlshSuxs (1089647) | more than 7 years ago | (#20500459)

Ha hah!

I will buy an iphone when... (0, Offtopic)

FudRucker (866063) | more than 7 years ago | (#20500509)

the price of the iphone gets below 120 US dollars and I can use the iphone with any provider including the no-contract providers like tracfone or gophone...

Re:I will buy an iphone when... (1)

cuzco (998069) | more than 7 years ago | (#20500723)

Looks like you'll never own one then.

Re:I will buy an iphone when... (1)

Tangent128 (1112197) | more than 7 years ago | (#20500829)

...and it runs the mobile version of Duke Nukem Forever?

I've just gained some respect for Steve Jobs (4, Insightful)

bl8n8r (649187) | more than 7 years ago | (#20500521)

Certainly not the normal "Please piss off, and have a nice day." response of:

"We're sorry to hear of your disappointment with our product.
  Unfortunately, we have a very large volume of customers who
  are very satisfied with our products, at the the prices
  we offer. We do our best to please every customer"

.

So... (1)

Qwell (684661) | more than 7 years ago | (#20500541)

...who wants to sell me their apple store credit for $50?

Shhhh, Mommy's here (1)

itcomesinwaves (890751) | more than 7 years ago | (#20500571)

Baby, meet bottle.

So what? (0)

hcdejong (561314) | more than 7 years ago | (#20500583)

With this rebate, the price goes down from $2000+ to $1900+ ($60x12x2+the purchase price+charges for use beyond your plan). The rebate (and the price drop) don't seem so significant anymore.

You're not thinking like a normal American (1)

Wesley Felter (138342) | more than 7 years ago | (#20500811)

Anything beyond this month doesn't really exist. Besides, a lot of people already have big cell phone bills, so it's not really fair to account the cost of service to the iPhone.

It will be interesting to see... (1)

ebcdic (39948) | more than 7 years ago | (#20500623)

... what they charge in other countries. If it looks like the price is going to drop dramatically after a couple of months, who's going to buy? On the other hand, if they don't charge so much and don't drop the price, people will complain that they were expecting a refund.

Spot the Pea (0)

Anonymous Coward | more than 7 years ago | (#20500651)

It isn't a refund. It is store credit.
So customers who feel jipped by the $200 price drop can pick up $30-40 worth of additional apple merchandise.
Of course to get your full value on this offer you will have to pick up something that is at least $100, but will probably be $120+. So you still end up paying $20 for a product that costs Apple $40-50 to produce. They just soothed your $200 feeling of injustice for $20.

Or, very likely you will use it to buy a $250 iPod for $150. So you will fork out another $150 to Apple for a product that costs $125- to produce. Apple will end up making money on this little conciliatory offer.

Another way to look at it is that instead of saving $200 on your formerly $600 iPhone (a 33% savings), you instead get a $100 discount on $850 ($600 + $250) worth of merchandise (an 11% savings).

This isn't a criticism of Apple. I'm just observing how the game is played.

How I look at it... (1)

SilentChris (452960) | more than 7 years ago | (#20500785)

For me, they lowered the price of my phone $100.

$100 over a 2 month period, while a fair amount, isn't crazy high.

I'll take it.

So it's true (0, Flamebait)

nnull (1148259) | more than 7 years ago | (#20500909)

The iPhone was an overprice piece of junk in the first place.
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