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IBM Files DVD Spam Patent Application

Zonk posted more than 6 years ago | from the truly-value-added-content dept.

Patents 170

An anonymous reader writes "Mark Wilson of reports that IBM is applying for a patent for DVDs that contain or download 'on demand' commercials that cannot be skipped. Consumers would be able to purchase these DVDs at a lower price than regular DVDs and pay extra to enjoy their purchase ad-free without having to buy a second DVD. Perhaps this is part of the massive shift in advertising that IBM predicts."

Sorry! There are no comments related to the filter you selected.

Spam? (4, Insightful)

Whiney Mac Fanboy (963289) | more than 6 years ago | (#21477043)

Consumers would be able to purchase these DVDs at a lower price than regular DVDs and pay extra to enjoy their purchase ad-free without having to buy a second DVD.

The thing that distinguishes spam from commercial mail is that it's unsolicited. These discs sound like they suck, but they're not spam. (I note the linked article doesn't mention spam either)

Re:Spam? (4, Funny)

somersault (912633) | more than 6 years ago | (#21477051)

Yep, not so much spam as mafia tactics. If you dont pay up, we send round the boys. The advertising boys.

Re:Spam? (-1, Troll)

Anonymous Coward | more than 6 years ago | (#21477393)

When I think of dirty old men, I think of Ike Thomas and when I think about Ike I get a hard-on that won't quit.

Sixty years ago, I worked in what was once my grandfather's greenhouses. Gramps had died a year earlier and Grandma, now in her seventies had been forced to sell to the competition. I got a job with the new owners and mostly worked the range by myself. That summer, they hired a man to help me get the benches ready for the fall planting.

Ike always looked like he was three days from a shave and his whiskers were dirty white, shaded by the brim of his battered felt fedora.

He did not chew tobacco but the corners of his mouth turned down in a way that, at any moment, I expected a trickle of thin, brown juice to creep down his chin. His bushy, brown eyebrows shaded pale, gray eyes.

The old-timer extended his hand, lifted his leg like a dog about to mark a bush and let go the loudest fart I ever heard. The old fellow then winked at me, "Ike Thomas is the name and playing pecker's my game."

I thought he said, "Checkers." I was nineteen, green as grass. I said, "I was never much good at that game."

"Now me," said Ike, "I just love jumping men ..."

"I'll bet you do."

"... and grabbing on to their peckers," said Ike.

"I thought we were talking about ..."

"You like jumping old men's peckers?"

I shook my head.

"I reckon we'll have to remedy that." Ike lifted his right leg and let go another tremendous fart. "He said, "We best be getting to work."

That summer of 1941 was a more innocent time. I learned most of the sex I knew from those little eight pager cartoon booklets of comic-page characters going at it. Young men read them in the privacy of an outside john, played with themselves, by themselves and didn't brag about it. Sometimes, we got off with a trusted friend and helped each other out.

Under the greenhouse glass, the temperature some times climbed over the hundred degree mark. I had worked stripped to the waist since April and was as brown as a berry. On only his second day on the job and in the middle of August, Ike wore old fashioned overalls. Those and socks in his high-top work shoes was every stitch he wore. When he bent forward, the bib front billowed out and I could see the white curly hairs on his chest and belly.

"Me? I just love to eat pussy!" Ike licked his lips from corner to corner then sticking his tongue out far enough that the tip could touch the end of his nose. He said, A man's not a man till he knows first hand, the flavor of a lady's pussy."

"People do that?"

He winked. "Of course the taste of a hard cock ain't to be sneezed at neither. Now you answer me, yes or no. Does a man's cock taste salty or not?"

"I never ..."

"Well, old Ike's willing to let you find out."

"No way."

"Just teasing," said Ike. "But don't give me no sass or I'll show you my ass." He winked. "Might show it to you anyway, if you was to ask."

"Why would I do that?"

"Curiosity, maybe. I'm guessing you never had a good piece of man ass."

"I'm no queer."

"Now don't be getting judgmental. Enjoying what's at hand ain't being queer. It's taking pleasure where you find it with anybody willing." Ike slipped a hand into the side slit of his overalls and I could tell he was fondling and straightening out his cock. "Now I admit I got me a hole that satisfied a few guys."

I swallowed, hard.

Ike winked. "Care to be asshole buddies?"

We worked steadily until noon. Ike drew a worn pocket watch from the bib pocket of his loose overalls and croaked, "Bean time. But first its time to reel out our limber hoses and make with the golden arches before lunch."

I followed Ike to the end of the greenhouse where he stopped at the outside wall of the potting shed. He opened his fly, fished inside, and finger-hooked a soft white penis with a pouting foreskin puckered half an inch past the hidden head.

"Yes sir," breathed Ike, "this old peter needs some draining." He exhaled a sigh as a strong, yellow stream splattered against the boards and ran down to soak into the earthen floor.

He caught me looking down at him. He winked. "Like what you're viewing, Boy?"

I looked away.

"You taking a serious interest in old Ike's pecker?"

I shook my head.

"Well you just haul out yourn and let old Ike return the compliment."

Feeling trapped and really having to go, I fumbled at my fly, turned away slightly, withdrew my penis and strained to start.

"Take your time boy. Let it all hang out. Old Ike's the first to admit that he likes looking at another man's pecker." He flicked away the last drop of urine and shook his limp penis vigorously.

I tried not to look interested.

"Yes sir, this old peepee feels so good out, I just might leave it out." He turned to give me a better view.

"What if somebody walks in?"

Ike shrugged. He looked at my strong yellow stream beating against the boards and moved a step closer. "You got a nice one,boy."

I glanced over at him. His cock was definitely larger and beginning to stick straight out. I nodded toward his crotch. "Don't you think you should put that away?"

"I got me strictly a parlor prick," said Ike. "Barely measures six inches." He grinned. "Of course it's big enough around to make a mouthful." He ran a thumb and forefinger along its length and drawing his foreskin back enough to expose the tip of the pink head. "Yersiree." He grinned, revealing nicotine stained teeth. "It sure feels good, letting the old boy breathe."

I knew I should button up and move away. I watched his fingers moving up and down the thickening column.

"You like checking out this old man's cock?"

I nodded. In spite of myself, my cock began to swell.

"Maybe we should have ourselves a little pecker pulling party." Ike slid his fingers back and forth on his expanding shaft and winked. "I may be old but I'm not against doing some little pud pulling with a friend."

I shook my head.

"Maybe I'll give my balls some air. Would you like a viewing of old Ike's hairy balls?"

I swallowed hard and moistened my dry lips.

He opened another button on his fly and pulled out his scrotum. "Good God, It feels good to set 'em free. Now let's see yours."


"Just to show you're neighborly," said Ike.

"I don't think so." I buttoned up and moved into the potting shed.

Ike followed, his cock and balls protruding from the front of his overalls. "Overlook my informality." Ike grinned. "As you can see I ain't bashful."

I nodded and took my sandwich from the brown paper bag.

"Yessir," said Ike. "I just might have to have myself an old fashioned peter pulling all by my lonesome. He unhooked a shoulder strap and let his overalls drop around his ankles.

I took a bite of my sandwich but my eyes remained on Ike.

"Yessiree," said Ike, "I got a good one if I do say so myself. Gets nearly as hard as when I was eighteen. You know why?"

I shook my head.

"Cause I keep exercising him. When I was younger I was pulling on it three time a day. Still like to do him every day I can."

"Some say you'll go blind if you do that too much."

"Bull-loney!" Don't you believe that shit. I been pulling my pud for close to fifty years and I didn't start till I was fifteen."

I laughed.

"You laughing at my little peter, boy?"

"Your hat." I pointed to the soiled, brown fedora cocked on his head. That and his overalls draped about his ankles were his only items of apparel. In between was a chest full of gray curly hair, two hairy legs. Smack between them stood an erect, pale white cock with a tip of foreskin still hiding the head.

"I am one hairy S.O.B.," said Ike.

"I laughed at you wearing nothing but a hat."

"Covers up my bald spot," said Ike. "I got more hair on my ass than I got on my head. Want to see?"

"Your head?"

"No, Boy, my hairy ass and around my tight, brown asshole." He turned, reached back with both hands and parted his ass cheeks to reveal the small, puckered opening. "There it is, Boy, the entrance lots of good feelings. Tell me, Boy, how would you like to put it up old Ike's ass?"

"I don't think so."

"That'd be the best damned piece you ever got."

"We shouldn't be talking like this."

"C'mon now, confess, don't this make your cock perk up a little bit?"

"I reckon," I confessed.

"You ever seen an old man's hard cock before," asked Ike.

"My grandpa's when I was twelve or thirteen."

"How'd that come about?"

He was out in the barn and didn't know I was around. He dropped his pants. It was real big he did things to it. He saw me and he turned around real fast but I saw it."

"What did your grandpa do?"

"He said I shouldn't be watching him doing that. He said something like grandma wouldn't give him some,' that morning and that I should get out of there and leave a poor man in peace to do what he had to do."

"Did you want to join him."

"I might have if he'd asked. He didn't."

"I like showing off my cock," said Ike. "A hard-on is something I always been proud of. A hard-on proves a man's a man. Makes me feel like a man that can do things." He looked up at me and winked. "You getting a hard-on from all this talk, son?"

I nodded and looked away.

"Then maybe you should pull it out and show old Ike what you got."

"We shouldn't."

"Hey. A man's not a man till he jacked off with a buddy."

I wanted to but I was as nervous as hell.

Ike grinned and fingered his pecker. "C'mon, Boy, between friends, a little cock showing is perfectly fine. Lets see what you got in the cock and balls department."

In spite of my reluctance, I felt the stirring in my crotch. I had curiosity that needed satisfying. It had been a long, long time since I had walked in on my grandfather.

"C'mon let's see it all."

I shook my head.

"You can join the party anytime, said Ike. "Just drop your pants and pump away."

I had the urge. There was a tingling in my crotch. My cock was definitely willing and I had a terrible need to adjust myself down there. But my timidity and the strangeness of it all held me back.

Hope you don't mind if I play out this hand." Ike grinned. "It feels like I got a winner."

I stared at his gnarled hand sliding up and down that pale, white column and I could not look away. I wet my lips and shook my head.

Old Ike's about to spout a geyser." Ike breathed harder as he winked. "Now if I just had a long finger up my ass. You interested, boy?"

I shook my head.

The first, translucent, white glob crested the top of his cock and and arced to the dirt floor. Ike held his cock at the base with thumb and forefinger and tightened noticeably with each throb of ejaculation until he was finished.

I could not believe any man could do what he had done in front of another human being.

Ike sighed with pleasure and licked his fingers. "A man ain't a man till he's tasted his own juices."

He squatted, turned on the faucet and picked up the connected hose. He directed the water between his legs and on to his still dripping prick and milked the few remaining drops of white, sticky stuff into the puddle forming at his feet. "Cool water sure feels good on a cock that just shot its wad," said Ike.

"Cock-tale telling time," said Old Ike. It was the next day and he rubbed the front of his dirty,worn overalls where his bulge made the fly expand as his fingers smoothed the denim around the outline of his expanding cock.

I wasn't sure what he had in mind but I knew it wasn't something my straight-laced Grandma would approve of.

"Don't you like taking your cock out and jacking it?" Ike licked his lips.

I shook my head in denial.

"Sure you do. A young man in his prime has got to be pulling his pud."

I stared at his calloused hand moving over the growing bulge at his crotch.

"Like I said," continued Ike, "I got me barely six inches when he's standing up." He winked at me. "How much you got, son?"

"Almost seven inches ..." I stuttered. "Last time I measured."

"And I'm betting it feels real good with your fist wrapped around it."

"I don't do ..."

"Everybody does it." He scratched his balls and said, "I'll show you mine if you show me yours." Then, looking me in the eye, he lifted his leg like a dog at a tree and let out a long, noisy fart.

Denying that I jacked off, I said, "I saw yours yesterday."

"A man has got to take out his pecker every once in a while." He winked and his fingers played with a button on his fly. Care to join me today?"

"I don't think so."

"What's the matter, boy? You ashamed of what's hanging 'tween your skinny legs?"

"It's not for showing off."

"That would be so with a crowd of strangers but with a friend, in a friendly showdown, where's the harm?"

"It shouldn't be shown to other people. My Grandma said that a long time ago when I went to the bathroom against a tree when I was seven."

"There's nothing like a joint pulling among friends to seal a friendship," said Ike.

I don't think so." I felt very much, ill at ease.

"Then what the fuck is it for," demanded the old man. "A good man shares his cock with his friends. How old are you boy?"

"Fifteen almost sixteen."

You ever fucked a woman?"


"Ever fucked a man?"

"Of course not."

"Son, you ain't never lived till you've fired your load up a man's tight ass."

"I didn't know men did that to each other."

"Men shove it up men's asses men all the time. They just don't talk about it like they do pussy."

"You've done that?"

"I admit this old pecker's been up a few manholes. More than a few hard cocks have shagged this old ass over the years." He shook his head, wistfully, "I still have a hankering for a hard one up the old dirt chute."

"I think that would hurt."

"First time, it usually does," agreed Ike. He took a bite from his sandwich.

I looked at my watch. Ten minutes of our lunch hour had already passed.

"We got time for a quickie," said Ike. "There's no one around to say, stop, if were enjoying ourselves."

He unhooked the slide off the button of one shoulder-strap, pushed the bib of his overalls down to let them fall to his feet.

"Showtime," said Ike. Between his legs, white and hairy, his semi-hard cock emerged from a tangled mass of brown and gray pubic hair. The foreskin, still puckered beyond the head of the cock, extended downward forty-five degrees from the horizontal but was definitely on the rise.

I could only stare at the man. Until the day before, I had never seen an older man with an erection besides my grandpa.

Ike moved his fingers along the stalk of his manhood until the head partially emerged, purplish and broad. He removed his hand for a moment and it bobbled obscenely in the subdued light of the potting shed. Ike leaned back against a bin of clay pots like a model on display. "Like I said, boy, it gets the job done."

I found it difficult not to watch. "You shouldn't ..."

"C'mon, boy. Show Ike your pecker. I'm betting it's nice and hard."

I grasped my belt and tugged on the open end. I slipped the waistband button and two more before pushing down my blue jeans and shorts down in one move. My cock bounced and slapped my belly as I straightened."

"That's a beaut." Ike stroked his pale, white cock with the purplish-pink head shining. "I'm betting it'll grow some more if you stroke it."

"We really shouldn't ..."

"Now don't tell me you never stroked your hard peter with a buddy."

"I've done that," I finally admitted,. "But he was the same age as me and it was a long time ago." I though back to the last time Chuck and me jerked each other off in the loft of our old barn. Chuck wanted more as a going away present and we had sucked each other's dicks a little bit.

"Jackin's always better when you do it with somebody," said Ike. "Then you can lend each other a helping hand."

"I don't know about that," I said.

Ike's hand continued moving on his old cock as he leaned over to inspect mine. "God Damn! Boy. That cock looks good enough to eat." Ike licked his lips. "You ever had that baby sucked?"

I shook my head as I watched the old man stroke his hard, pale cock.

"Well boy, I'd say you're packing a real mouthful for some lucky gal or guy." He grinned. "Well c'mon. Let's see you get down to some serious jacking. Old Ike's way ahead of you."

I wrapped my fist around my stiff cock and moved the foreskin up and over the head on the up stroke. On the down stroke the expanded corona of the angry, purple head stared obscenely at the naked old man.

Ike toyed with his modest six inches. "What do you think of this old man's cock?" His fist rode down to his balls and a cockhead smaller than the barrel stared back at mine.

"I guess I'm thinking this is like doing it with my grandpa."

"You ever wish you could a done this with your grandpa?"

"I thought about it a lot."

"Ever see him with a hard-on."

"I told you about that!"

"Ever think about him doing your grandma?"

"I can't imagine her ever doing anything with a man."

"Take my word for it, sonny, we know she did it or you wouldn't be here." Begrudgingly I nodded in agreement.

"Everybody fucks," said old Ike. "They fuck or they jack off."

"If you say so."

"Say sonny, your cocks getting real juicy with slickum. Want old Ike tolick some of it away?"

"You wouldn't."

Ike licked his lips as he kept his hand pistoning up and down his hard cock. "You might be surprised what old Ike might do if he was in the mood for a taste of what comes out of a hard cock."

And that is what he proceeded to do. He sucked me dry.

Then he erupted in half-a-dozen spurts shooting out and onto the dirt floor of the potting shed. He gave his cock a flip and shucked t back into his overalls. He unwrapped a sandwich from its wax paper and proceed to eat without washing his hands. He took a bite and chewed. "Nothing like it boy, a good jacking clears the cobwebs from your crotch and gives a man an appetite."

The following day, We skipped the preliminaries. We dropped our pants. Ike got down on his knees and sucked me until I was hard and good and wet before he stood and turned.

"C'mon boy, Shove that pretty cock up old Ike's tight, brown hole and massage old Ike's prostate.

Ike bent forward and gripped the edge of the potting bench. The lean, white cheeked buttocks parted slightly and exposed the dark brown, crinkly, puckered star of his asshole. "Now you go slow and ease it along until you've got it all the way in," he cautioned. "This old ass craves your young cock but it don't want too much too soon. You've got to let this old hole stretch to accommodate you."

"Are you sure you want to do this?"

"Easy boy, easy," he cautioned. "You feel a lot bigger than you look. Put a little more spit in your cock."

"It's awfully tight. I don't know if it's going to go or not."

"It'll go," said Ike. "There's been bigger boys than you up the old shit chute."

I slipped in the the last few inches.. "It's all in."

"I can tell," said Ike. "Your cock hairs are tickling my ass."

"Are you ready," I asked.

"How are you liking old Ike's hairy asshole so far?"

"It's real tight."

"Tighter than your fist?"

"Might be."

"Ready to throw a fuck into a man that reminds you of your grandpa."

"I reckon."

"I want you should do old Ike one more favor."


While you're pumpin' my ass, would you reach around and play with my dick like you would your own? Would you do that for an old man?"

I reached around and took hold of his hard cock sticking out straight in front of him. I pilled the skin back and then pulled it up and over the expanded glans. I felt my own cock expand inside him as I manipulated his staff in my fingers. I imagined that my cock extended through him and I was playing with what came out the other side of him.

"C'mon, boy, ram that big cock up the old shitter and make me know it. God Damn! tickle that old prostate and make old Ike come!"

I came. And I came. Ike's tightened up on my cock and I throbbed Roman Candle bursts into that brown hole as I pressed into him. His hairy, scrawny ass flattened against my crotch and we were joined as tightly as two humans can be.

"A man's not a man till he's come in another man." said old Ike. "You made it, boy. But still, a man's not a man till he's had a hard cock poked up his ass at least once."

Every time I think of that scene, I get another hard-on. Then I remember the next day when old Ike returned the favor.

I never have managed to come that hard again. If only Ike were here.

Re:Spam? (5, Insightful)

El Lobo (994537) | more than 6 years ago | (#21477415)

OTOH, if they are much cheaper it may be a good deal. Anybody have one of the latest Disney DVDs? To just start the film you need yo click 12 times. And no, pressing menu doesn't help.

First you need to see the Copyright notice (no skip), then you get 2 disney logos (the one with Ting and the Buena Vista one, no skip).

Then you have no less than 8 "Comming to DVD" Disney films. Thankfully those can be skipped, but not directly. For some reason, you need to press skipp 8 times. And no, "Menu" doesn't get you directly to the

Sometimes i don't care to press skip and rather let my son watch the whole thing.. they win again..

And worst of all, those Disney VDs are in fact more expensive than those from other studios which have less ads.. Go figure

So i rather pay less for the same ads (I doub they'll have more than Disney anyway).

Re:Spam? (4, Informative)

Anonymous Coward | more than 6 years ago | (#21478183)

You know you can buy a DVD player which ignores all those annoying navigation restrictions, don't you?

Re:Spam? (1)

noidentity (188756) | more than 6 years ago | (#21479031)

First you need to see the Copyright notice (no skip)

A recent DVD I watched had the copyright notice, then the "interviews don't represent our views etc." screens in about 8 different languages, each shown separately, all unskippable. It took a couple of minutes for that to go by. Insane!

Recursive Advertising (2, Funny)

Attila the Bun (952109) | more than 6 years ago | (#21477657)

Shortly after the system goes online, it will start downloading adverts for more advert-infested DVDs. Disks will start multiplying exponentially, the world will plunge behind an event horizon, and the universe will be sucked into a supermassive black-hole of infinite advertising.

Much the same kind of thing happened when they started printing adverts for breakfast cereal on packets of breakfast cereal.

Re:Recursive Advertising (1)

mikael (484) | more than 6 years ago | (#21477733)

The weirdest DVD I ever saw was just yesterday when I was in the supermarket. They had these credit card shaped DVD's (must have been maybe just a few minutes of video) which were being used to sell seats at a soccer match.

Re:Spam? (1)

jcr (53032) | more than 6 years ago | (#21477779)

I concur. It sucks, and I wouldn't buy it, but it's not spam.


Re:Spam? (1)

digitig (1056110) | more than 6 years ago | (#21478017)

> I wouldn't buy it Why not? It looks like an improvement to me. Pretty much all DVDs have all the ads anyway, this looks like it could be a way to lose them. Although I suppose it depends where they put their ads (polite suggestions only, please).

Re:Spam? (1)

cheater512 (783349) | more than 6 years ago | (#21478079)

I'd buy it. I would probably only use it once though.
Thats all you need to do to rip the movie (minus ads) and put it on a nice video on demand server. :)

Wow that's great (1, Funny)

mrjb (547783) | more than 6 years ago | (#21477063)

<sarcasm>Wow, I can't wait to get a defective-by-design DVD player that supports this.</sarcasm>

Re:Wow that's great (4, Insightful)

The_Mystic_For_Real (766020) | more than 6 years ago | (#21477693)

This is exactly the wrong direction for content distributors, I bet the pirated version won't have unskippable ads.

Re:Wow that's great (1)

Thaelon (250687) | more than 6 years ago | (#21478503)

Of course it won't. Just this weekend I was watching some DVDs that my roommate bought. And watching DVDs was an inferior experience to that of watching DVD rips on the same hardware (XBMC'd XBox). There are no unskippable advertisements or warnings, and they're cheaper that way!

So, not only are illegal copies a better product, they're generally cheaper. Way to go content middle men. You fail again.

Where do I sign up? (1)

siyavash (677724) | more than 6 years ago | (#21477073)

oh wow... this will surely be a hit. Where do I sign up? :s ...this just shows how greedy these media people are. So you still PAY... it's NOT FREE... PAY.. AND get to see ads?... wtf! Eventhough it has a lower price... no no no... no thank you no!

In game ads and now movie ads... this is getting ugly.

Re:Where do I sign up? (4, Insightful)

SCHecklerX (229973) | more than 6 years ago | (#21477149)

Been to a movie theater lately?

Re:Where do I sign up? (2, Insightful)

siyavash (677724) | more than 6 years ago | (#21477161)

um... you mean the place where my mom and dad used to go when they were young?... no? There are BIG TVs you know. Why would I want to hear people talk, chew, spit and play with their bags?

I'm a movie fan... I enjoy them without "people".

Re:Where do I sign up? (1, Funny)

Anonymous Coward | more than 6 years ago | (#21477749)

I don't think he was talking about those movie theaters...

Re:Where do I sign up? (1)

kthejoker (931838) | more than 6 years ago | (#21477985)

And the world goes on bowling alone ...

The social aspect of humanity dies with this comment.

Re:Where do I sign up? (2, Insightful)

CastrTroy (595695) | more than 6 years ago | (#21478609)

Last I checked, I could still invite all my friends over to my house to watch a movie, without putting up with sold out movies, long lineups, bad seating, hundreds of other people who have no regard for people watching the movie, sitting through commercials, and starting the movie on someone elses schedule.

Re:Where do I sign up? (1)

ddrichardson (869910) | more than 6 years ago | (#21477919)

Yes and I usually go into the film half an hour late to miss the trailers. I suppose this doesn't affect your point though, because I could start the DVD and then go do something else for a bit too.

Re:Where do I sign up? (1)

Cro Magnon (467622) | more than 6 years ago | (#21478467)

No, I haven't. And though the commercials weren't the ONLY reason I quit, they were the final nail in the coffin.

Re:Where do I sign up? (0)

Anonymous Coward | more than 6 years ago | (#21477365)

The whole idea of paying for cable [as opposed to VHF/UHF with commercials] was that it would support the stations and you wouldn't need commercials.

I'm 25 [ish closer to 26] and I remember a time when we had bunny antennas, but even then cable wasn't "new." We always had commercials on TV.

If you're that annoyed by commercials, buy box sets [that obviously don't have this "feature"] and watch them instead. Doing without cable isn't that hard provided you have something else to do [e.g. hobbies]. And the money you'll save [$80/mo in my case] can go for more important things [paying down debt, booze, ... um, rent?]

Re:Where do I sign up? (1)

dave420 (699308) | more than 6 years ago | (#21477445)

If it means the difference between being able to pay for a DVD and not, how is this bad? Do you get to skip the adverts at the cinema? As for advertising in games, if it reduces the cost of the game *and* makes the game more realistic (as there is quite a bit of advertising in real life, in case you haven't noticed), what's wrong with that?

Re:Where do I sign up? (1)

hostyle (773991) | more than 6 years ago | (#21478155)

Because it will lead to this (Idiocracy) []

Re:Where do I sign up? (1)

CastrTroy (595695) | more than 6 years ago | (#21478575)

I don't know. Seems that a lot of DVDs have unskippable ads already. It would be nice if they changed once in a while, instead of watching some commercial for a 5 year old car, or a commercial for a Disney movie I won't be able to buy for 6 more years because they put it in the "vault". Plus if they are significantly cheaper than the DVDs that are currently out there, then I could see this working. If they somehow said, 5 minutes of commercial maximum, and then you get to watch your movie, and it only costs $5 for the movie, this could completely replacing rentals. There's no way to force you to watch the commercials, they can only force them to play. So pop the movie in, let the commercials play, go make popcorn, get a drink, go to the bathroom, and by the time you are done, and ready to watch your movie, the commercials are over.

However, I think there's just way too many ways they would mess this up. Probably charge $15 for the movie, rather than the regular $20. The movie probably won't play at all if it can't contact the server for new commercials, and probably quite a few other problems. Everybody here always pictures the worst case scenario, which will probably what will happen, but it's not like an idea like this couldn't work if they implemented it correctly.

If you're the type to back up your discs... (2, Interesting)

Anonymous Coward | more than 6 years ago | (#21477077)

I'm sure DVD Shrink can fix this problem.

Next step (-1)

Anonymous Coward | more than 6 years ago | (#21477085)

A patent on making money.

And I predict that any advertising that .... (4, Insightful)

aix tom (902140) | more than 6 years ago | (#21477093)

... is based on shoving it down the consumers throat will ultimately fail.

If I see an add which annoys me, I will try pretty hard to avoid that company in the future.

So companies should not try to figure out "How do we FORCE people to see our adds", but "What can we do that people WANT to see our adds".

THAT is the big shift in marketing that could save the advertising business.

Also, since this idea is based on the DVD player having an connection to the internet, it would be pretty simple to set up the local network in a way that redirects all download attempts to a local server which just gives out 0-second spots or something.

Re:And I predict that any advertising that .... (1)

ookabooka (731013) | more than 6 years ago | (#21477181)

Also, since this idea is based on the DVD player having an connection to the internet, it would be pretty simple to set up the local network in a way that redirects all download attempts to a local server which just gives out 0-second spots or something.

I think what they are going to try to do is make it so the commercials are quite bearable. That way while yes, you technically could do things to avoid it, it isn't worth the 3 minutes of your time to do it, and you'd probably rather just watch the commercial. Should they be good commercials that are tailored to your interests, this may not be a bad thing, but if it's something they shove down your throat. . .expect countermeasures to be quickly developed and deployed.

Re:And I predict that any advertising that .... (0)

Anonymous Coward | more than 6 years ago | (#21477421)

The DVD will refuse to play unless it can download and show an ad cryptographically signed by IBM.

Re:And I predict that any advertising that .... (1)

NickFortune (613926) | more than 6 years ago | (#21477879)

I think what they are going to try to do is make it so the commercials are quite bearable.

The trouble is: that's a content issue, and not a technical one. IBM can dictate the former, but it'll be the ad agencies who ultimately decide the latter. Even if the first ones are gentle and unobtrusive, it'll only be a matter of time before someone decides the medium is ripe for aggressive exploitation, and wham!

It's like the claptrap about selling at a cheaper price. It won't happen. Either the ads are accepted and we get DVDs at the old price plus ads, or they'll fail and vanish without trace. In either case, the DVD vendors are going to charge all the market can bear; it's not like the cost of a DVD is related to the cost of production in any meaningful way in the first place.

Re:And I predict that any advertising that .... (2, Interesting)

Asic Eng (193332) | more than 6 years ago | (#21477307)

Why are you sure it would fail? People already put up with non-skipable sections of their DVDs, why wouldn't they swallow this, too? You may try to avoid the company which shows the ad, but you don't matter - you are a part of a tiny group who cares about this issue.

[...] it would be pretty simple to set up the local network in a way that redirects all download attempts to a local server which just gives out 0-second spots or something.

Which is easy to prevent by further limitations of your rights - if you have administrator access to your own network, and want to control the hardware you bought, you must have something criminal in mind, right? By preventing the company from shoving misinformation down your throat, you are breaking the license agreement of the movie you are watching - in other words, you are stealing from the company. Based on that it shouldn't be too hard to lobby for a law which takes your adminstrator access away. Think people will care? Remember: the DVD is cheaper this way.

Re:And I predict that any advertising that .... (1)

stonedcat (80201) | more than 6 years ago | (#21477361)

This is exactly why I pirate movies.

If I find something I like I often buy the dvd cheap as hell online, then never bother opening it.
I watch family members sitting through the ads after realizing they can't skip them, and just accept it.

I won't do that. Yaaarrrrggg!!!

I buy, rip, and archive. (1)

FatSean (18753) | more than 6 years ago | (#21478087)

I play the rips, which conveniently have the bullshit ads removed, and keep the originals in a closet.

Re:And I predict that any advertising that .... (2, Interesting)

NickFortune (613926) | more than 6 years ago | (#21478207)

Why are you sure it would fail? People already put up with non-skipable sections of their DVDs, why wouldn't they swallow this, too?

Because people are starting to realise that they don't have to put up with all those ads? DVRs, adblock software, pirate content... I think people are starting to get a sense of how much they're being advertised at - and I think there's growing resentment at the amount of time ads waste, and at the overly intrusive and manipulative nature of their content.

you are a part of a tiny group who cares about this issue.

Could be. Or, he could be at the forefront of a tidal wave in public opinion.

By preventing the company from shoving misinformation down your throat, you are breaking the license agreement of the movie you are watching - in other words, you are stealing from the company.

They're infringing corporate copyright (let's use the correct terminology here) when they download pirate copies, too. Oddly enough it doesn't seem to discourage very many people.

Based on that it shouldn't be too hard to lobby for a law which takes your adminstrator access away.

What? You want a low to stop me having admin rights on my own computer because the guy next door might do something to eat into the profits of MGM or Paramount? Lots of luck with that one. Let's face it, if anyone thought that might work they'd have tried it to shut down bittorrent.

Remember: the DVD is cheaper this way.

Nah. The DVD costs as much as the market will bear. The cost of the disk in no way reflects the manufacturing costs, and the content has for the most part either been paid for by the box office takings, or else it's been written off. If it's enough of a commercial proposition to make it worth stocking on shelves in meatspace stores, then the chances are it's the former case.

They might drop the cost of the ad supported DVDs in the sort term to try and encourage adoption, but once the format approaches universal adoption, I can't see any reason why the prices wouldn't wind up about the same in the long run.

Re:And I predict that any advertising that .... (0)

Anonymous Coward | more than 6 years ago | (#21477763)

Actually, if you read the IBM publication (20-some page PDF), this is exactly what they are predicting. Advertising will become more consumer-choice on what to view, and less "in your face". This has shown to be extremely effective with Tivo's 3-5 minute commercials you choose which to watch. Advertising (according to TFA) will also become more UCG, User Content Generated. Think YouTube generated commercials for something like Coca-Cola. Good or bad, it represents a shift in marketing over the next several years.

Be curious to see how the patent works its way into this prediction.

Re:And I predict that any advertising that .... (2, Interesting)

CastrTroy (595695) | more than 6 years ago | (#21478637)

Exactly. I wouldn't mind watching ads on TV if every other ad wasn't another stupid tampon commercial, or wasn't completely terrible. If they actually put thought into advertisements, made them interesting to watch, and actually informed you about the product, instead of just trying to con you into buying their products, there would be a lot less people trying to not watch the commercials.

Massive all right... (1)

denzacar (181829) | more than 6 years ago | (#21477113)

I agree.

Something like this falls well in that category of advertising, although there was really no need to mention fecal matter in the summary...
What F? Aaah... massive SHIFT... My bad.

Still... That would be a shitty deal.
Ah well... there is always pirated version with no adverts.

Opportunity for profit! (1, Funny)

Anonymous Coward | more than 6 years ago | (#21477127)

1 - find out what address these ads are served from.
2 - set up a server of your own, serving 0.5 seconds of not-advertising insterad of all the crappy ads the manufacturer intended.
3 - Use hosts file or simlar cleverness to redirect DVDs to the fake server.
4 - ????
5 - PROFIT!!!

I hope they enforce their patent.. (4, Insightful)

Idaho (12907) | more than 6 years ago | (#21477141)

If they enforce the patent, there will likely be less DVD's that actually use this technology (assuming most content distributors won't want to pay for a license on the patented technology).

Then again, who cares anyway. TV is already dead, now if DVD's also get killed by gratuitous advertising left, right and center, it will only drive people towards other alternatives (such as iTunes or using bittorrent) even faster.

In fact, this has been happening for a while, what with many DVD-players forcing you to watch the MAFIAA warnings they put in front of each and every movie these days.

Re:I hope they enforce their patent.. (1)

Stonent1 (594886) | more than 6 years ago | (#21478001)

Then again, who cares anyway. TV is already dead,

Have you tried checking your fuse box?

Step one (3, Insightful)

edwardpickman (965122) | more than 6 years ago | (#21477185)

I'm sure they feel if they can get people used to having ads then they can drop the lower price point then just make it standard on all DVDs. They'd probably phase it in but I have to believe that's the real intent is to make the technology available industry wide and slowly get rid of the option and simply make it another revenue stream. I won't watch FX Channel because of the in program ads on the screen. If they go this route with DVDs, force feeding commercials, I'll stop buying and renting, period. I barely rent as it is because there are so few films worth seeing. This is just another way to bleed a few extra cents out of each DVD. I just hope people aren't stupid enough to accept it but given the lack viewer reaction to the current onslaught of commercials I have to believe the future is even more pervasive commercials and me reading more books.

Discounted?! (3, Interesting)

Seumas (6865) | more than 6 years ago | (#21477189)

Setting aside the fact that what this will really wind up with is not a discounted ad-supported DVD, but a $30 ad-supported DVD and an *INCREASED* $35 or $40 commercial-free DVD -- why would I want to pay for something that has ANY ads?

If you're going to cram it full of advertising, why aren't you giving it to me for FREE? Making me PAY for it to come with advertising is a good way to convince me to go get it sans-advertising entirely free online.

Re:Discounted?! (1)

dave420 (699308) | more than 6 years ago | (#21477505)

That's quite a leap of faith there, considering there is no information that says that's the case. If the advertising only raises a portion of the cost required to produce the DVD, why on earth should they give it away? If a DVD costs $30, the advertising generates $15, you should pay $15 for it, not $0. You buy magazines and newspapers, and they have advertising...

Re:Discounted?! (0)

Anonymous Coward | more than 6 years ago | (#21477637)

Actually, it's been quite some time since I last bought a newspaper, and the only magazine I do buy has ads in a language I don't entirely understand. But that's all beside the point; you are not forced to read each and every magazine/newspaper ad, you can just read the actual content. I don't even particularly object to there being advertising on DVDs, so long as the skip button still works.

And while we are on the subject of advertising revenue, that brings more money to the magazine/newspaper publishers than selling it to the reader does. In which case, they would actually stand to make more money by giving it away and charging the advertisers more because more people would be getting the publication.

Re:Discounted?! (1)

T-Bone-T (1048702) | more than 6 years ago | (#21478645)

I don't see where the leap of faith is. Companies have always claimed that ad-supported material would be cheaper but have never followed through.

Customer friendlyness (1)

RenHoek (101570) | more than 6 years ago | (#21477191)

Every time I read about DRM being dropped (ha!) I am hopeful that Big Media finally understands that you shouldn't go out of your way to piss of your customers.. Then we get more news blurbs like this.. /shakes head

Thats not all (1)

nxcho (754392) | more than 6 years ago | (#21477193)

I've heard they filed a patent for tattooing ads on the inside of peoples eyelids.

Re:Thats not all (1)

tsjaikdus (940791) | more than 6 years ago | (#21477369)

> I've heard they filed a patent for tattooing ads on the inside of peoples eyelids.
That's nonsense. They only do that if you want to blink for free.

But who wants to advertise to cheapskates? (3, Insightful)

IainMH (176964) | more than 6 years ago | (#21477197)

I thought about this on the weekend. When you buy any Sunday paper, you get masses of leaflets and spam etc. I'd happily pay 10p more for the paper if it came without any ads or pamphlets.

The problem is, the ad people probably wouldn't be too happy about only advertising to people who are by definition parsimonious.

Re:But who wants to advertise to cheapskates? (1)

pokerdad (1124121) | more than 6 years ago | (#21477299)

I'd happily pay 10p more for the paper if it came without any ads or pamphlets.

Newspapers make more of their money off advertising than off of the people who purchase it, so the 5% increse you suggest wouldn't come close to covering what they'd be losing. Would you be willing to pay 200% more for an advertisement free Sunday paper? I suspect most people wouldn't.

Re:But who wants to advertise to cheapskates? (1)

zoward (188110) | more than 6 years ago | (#21477621)

When you buy any Sunday paper, you get masses of leaflets and spam etc. I'd happily pay 10p more for the paper if it came without any ads or pamphlets.

Yes, but unlike the DVD, you can skip the ads in the newspaper (or feed them to your wood burning stove and let them heat your house). Ironically, the only time I buy the paper these days is if I want the ads (eg, Black Friday).

Re:But who wants to advertise to cheapskates? (1)

hsqueak (1068014) | more than 6 years ago | (#21478355)

I read the news online for free. I buy the paper for the coupons, which saves me around $30 per week, and use the rest of it for other purposes. I rarely *read* the actual paper. Want to trade? Your coupons for my paper?

Re:But who wants to advertise to cheapskates? (0)

Anonymous Coward | more than 6 years ago | (#21477651)

Try bribing your paper delivery person to remove the ads for you. Paper delivery margins are thin, so a small amount of money can make you a much more profitable customer.

Re:But who wants to advertise to cheapskates? (1)

hrvatska (790627) | more than 6 years ago | (#21477819)

I'd happily pay 10p more for the paper if it came without any ads or pamphlets.
Seems like you'd be able to do something like that with this system. From the summary: "Consumers would be able to purchase these DVDs at a lower price than regular DVDs and pay extra to enjoy their purchase ad-free without having to buy a second DVD."

a glimpse into the present (2, Insightful)

drfireman (101623) | more than 6 years ago | (#21477201)

Current DVDs, at least those for popular new releases, tend to have 5+ uninterruptible previews/ads up front. I guess these new ones will be more intrusive, but cheaper. There are things to like about that, I guess. As long as they're starting down the road for tiered pricing, it would be nice if they could offer ad-free DVDs as well, a product that's not available for most titles now. For that matter, it would be nice if they offered extremely cheap DVDs with ads interrupting the movie every scene or so.

HD DVD - none of mine have ads in front (1)

Shivetya (243324) | more than 6 years ago | (#21477965)

of the feature presentation.

In fact, they seem to make a big thing out of that "feature"....

Granted I only have about a dozen HD DVDs but I haven't found one to break that feature yet, but I bet some company will. I wonder if Blu-Ray has a similar requirement

Re:HD DVD - none of mine have ads in front (1)

foobsr (693224) | more than 6 years ago | (#21478283)

Granted I only have about a dozen HD DVDs but I haven't found one to break that feature yet, ...

An incentive to buy. Wait until the market is more saturated (as is the case with DVD), and you will enjoy the '''exciting enhanced viewing experience''' that comes with 'User Content Generated' advertising.


Specifying "DVD" seems foolish (3, Interesting)

iainl (136759) | more than 6 years ago | (#21477221)

If I remember Patent 101 correctly, your patent is specifically limited to the claims you make.

So this one only covers Digital Versatile Discs. Not HD-DVD, not BluRay, not any theoretical third HD media format.

Hands up, everyone who wants to go out and buy a whole new DVD player, because you don't already have one in the house? Really?

Re:Specifying "DVD" seems foolish (1)

Mathinker (909784) | more than 6 years ago | (#21477613)

> So this one only covers Digital Versatile Discs. Not HD-DVD, not BluRay, not any theoretical third HD media format.

Actually, this patent application might (if the Patent Office would stop being braindead) serve as prior art for subsequent applications on those higher-resolution formats.

I was going to continue in the line that maybe IBM is just trying to help us (while padding its patent statistics) by preventing patents on those and future formats, but then I realized that even if no one can collect licensing fees on the "technology" it doesn't mean that someone won't implement it. It might even encourage it. Ugh.

Re:Specifying "DVD" seems foolish (1)

iainl (136759) | more than 6 years ago | (#21477917)

Well, to give IBM its due I can kind of see the point of it all. As things stand there are plenty of discs out there that come packed with enforced trailers for other movies, just like VHS tapes did (although we could fast-forward those, thank God). Putting in a disc released 10 years ago and seeing a trailer for some ancient piece of junk is considerably less useful to the studio, and no more useful to me, than seeing a trailer for a brand new piece of junk.

The "enforced" bit is really the only annoying one.

Awww geeee..... (1)

cthulu_mt (1124113) | more than 6 years ago | (#21477223)

Thanks IBM; this is just what I wanted for Christmas.

All I got you were these raspberries.


Sure, do it! (2, Interesting)

DigitAl56K (805623) | more than 6 years ago | (#21477229)

Get the disc at a discount, run AnyDVD, sounds good to me!

DVD players with guns (2, Funny)

Emperor Tiberius (673354) | more than 6 years ago | (#21477233)

I wonder how long it will be before home entertainment products come with weaponry to coerce you into viewing advertisements...

Re:DVD players with guns (5, Insightful)

Thanshin (1188877) | more than 6 years ago | (#21477293)

2008. The movie will only play if there's at least a person connected to the player. If you skip the advertising, the connected person is tasered.

2010. The player has motion and thermal sensors. Any heat-producing or moving entity in the proximities will receive a hit of "pain microwave ray" unless they see the full advertising.

2015. Your salary goes directly to the MPAA so they can decide what you are going to buy every month. Nobody remembers what a movie is.

Re:DVD players with guns (1)

the_one(2) (1117139) | more than 6 years ago | (#21478121)

I'm afraid i just patented that... sry

Cheapskates (1)

youthoftoday (975074) | more than 6 years ago | (#21477263)

If someone can't afford to buy the full price DVD, are they going to be able to afford the things that the DVDs are advertising?

My bet's on credit card averts.

bleak friday, cyber(bullying) monday, arggggh (0)

Anonymous Coward | more than 6 years ago | (#21477267)

talk about blatant efforts at mass hypenosys. we've seen plenty of desperation (out&out FraUD/deception) in our day, but these corepirate nazi FUDgepackers are taking pages from the story of the naykid furor, & the third reich (again, for a bit more mammon). the constant insidious marketeering has convinced us to do our 'shopping' using local crafters who do not advertise/paticipate in the continued execrabilious mindphuking of many of US. now big blue wants US to pay extra to avoid same? arrrgggh.

the lights are coming up all over now. see you there?

Defeated in 5, 4, ... (0)

Anonymous Coward | more than 6 years ago | (#21477283)

Well, if the ads are on the dvd put it in your dvd ripper and remove the ads and UOPs, not too difficult.
If they come over the internet, too bad I don't have a connection. ;-)

Advertisers are little kids who think we are paren (4, Insightful)

SmallFurryCreature (593017) | more than 6 years ago | (#21477291)

Think about it, little kid asks for something, parent says no. Kid logic kicks in and the kid starts whining about it, bad parenting responds and gives in, proving to the kid that whining works.

Advertisers ask us to buy X with ads, we say NO. Advertisiers logic kicks in and starts forcing us to watch the AD, do we give in? Doesn't really matter, if we don't, they just push harder and if we give in, then IT WORKS, so they push harder to sell even more!

F1 racing used to be broadcast by every country in europe, this was great because in olden days it meant you could choose your preffered commentator (if you live in holland you get English, Dutch, Belgian and German state TV on cable) ALL without commericial breaks. Then came some commercial channels that outbid the state tv offerings, so people stopped watching the feed from that country and just watched F1 in a foreign language. When the Dutch F1 broadcast went commericial I switch to the BBC and when that went commericial I switched to Belgian tv.

When that too went commerercial, I stopped watching F1. The commercial breaks were just too many to put up with.

So what has the F1 organisation achieved? They lost a viewer who at least saw all the regular ads on the racetrack because they wanted more money. So they wanted more and got nothing.

I may be alone, but viewing figures for F1 are down. They blaim it on the races themselves but might it just be that people are sick to death of the show being interrupted constantly for ads?

A similar story can be seen around Dutch soccer. That was broadcast by tradition by the NOS, the state part of state telivision. (I am not a soccer fan so excuse me if I get some details wrong) Years ago a commercial channel was launched (sport 7?) which would be pay-per-view like setup. People didn't subscribe. At all. It was a HUGE FLOP. They had totally miscalculated dutch willingness to pay for soccer matches. They thought they would be rich, they ended up bankrupt.

So the license went back the next year to the NOS. Recently another new station launched, this time "free" to watch, Talpa, and it too made a really big deal out of getting SOME of the rights to some of the soccer matches. Again they thought they would make it big, but people just didn't watch. The way the matches were broadcast was a constant source of irritation among soccer fans and the ads were way to heavy.

End result? Talpa went bust and soccer matches are now more or less back in the old format.

The odd thing? Holland is soccer nuts, so what could go wrong with pushing lots of ads around soccer matches? It works in the US right?

Well, in theory it might be simply a case of too much too soon, you have to remember that it is not that long ago that the only ads were BEFORE and AFTER a match NOT during NOT even during half-time. Even more shocking, on sunday there were NO ADS AT ALL.

This has changed but still, ads during the match itself may have been too much.

A clear case of being too demanding, kids KNOW this, they know when to push it and when they are about to be sent to their room. Advertisers just don't seem to be able to spot the warning signs. They keep pushing and pushing when we already kicked them out of the house to freeze to death.

The reason is offcourse simple, advertisers do NOT care about selling a product with their ads, they are selling ADS!

Every obnoxious ad campaign that drives you nuts HAS ALREADY BEEN A SUCCESS because the ad SOLD!

So us claiming that the ads for MS software on slashdot are a stupid idea are missing the real picture. The ad company that sold those ads, made a sale and that is all that matters. That is why you should never believe any research on ad effectiveness by an ad company unless you believe research on soap by soap companies.

Re:Advertisers are little kids who think we are pa (1)

hack slash (1064002) | more than 6 years ago | (#21478163)

By the way if anyone here is in advertising or marketing... kill yourself.

No, no, no it's just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root - I don't know. You try, you do what you can. Kill yourself.

Seriously though, if you are, do.

Aaah, no really, there's no rationalisation for what you do and you are Satan's little helpers. Okay - kill yourself - seriously. You are the ruiner of all things good, seriously. No this is not a joke, you're going, "there's going to be a joke coming," there's no fucking joke coming. You are Satan's spawn filling the world with bile and garbage. You are fucked and you are fucking us. Kill yourself. It's the only way to save your fucking soul, kill yourself.

Planting seeds. I know all the marketing people are going, "he's doing a joke..." there's no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a Yank friend - I don't care how you do it. Rid the world of your evil fucking makinations. Machi... Whatever, you know what I mean.

I know what all the marketing people are thinking right now too, "Oh, you know what Bill's doing, he's going for that anti-marketing dollar. That's a good market, he's very smart."

Oh man, I am not doing that. You fucking evil scumbags!

"Ooh, you know what Bill's doing now, he's going for the righteous indignation dollar. That's a big dollar. A lot of people are feeling that indignation. We've done research - huge market. He's doing a good thing."

Godammit, I'm not doing that, you scum-bags! Quit putting a godamm dollar sign on every fucking thing on this planet!

"Ooh, the anger dollar. Huge. Huge in times of recession. Giant market, Bill's very bright to do that."

God, I'm just caught in a fucking web.

"Ooh the trapped dollar, big dollar, huge dollar. Good market - look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar..."

How do you live like that? And I bet you sleep like fucking babies at night, don't you?

"What didya do today honey?"

"Oh, we made ah, we made ah arsenic a childhood food now, goodnight." [snores] "Yeah we just said you know is your baby really too loud? You know?" [snores] "Yeah, you know the mums will love it." [snores]

Sleep like fucking children, don't ya, this is your world isn't it?

/Bill Hicks

Re:Advertisers are little kids who think we are pa (0)

Anonymous Coward | more than 6 years ago | (#21478527)

Funny thing is, in the US, ESPN doesn't cut to commerical during play. They advertise like hell in their little ticker at the bottom, but they don't interrupt play for commercil time.

my predictions (5, Insightful)

mapkinase (958129) | more than 6 years ago | (#21477381)

I expect ad-infested DVDs will cost the same as now, and we will pay more than now for ad-free. That or I do not know anything about this world.

Re:my predictions (2, Interesting)

Dachannien (617929) | more than 6 years ago | (#21478391)

I'll counter your prediction with a gem of my own:

There won't be any ad-free DVDs. At least, not legal ones.

But won't the content be online eventually? (2, Insightful)

troll -1 (956834) | more than 6 years ago | (#21477423)

Before computers were networked we used to copy files onto floppy disks and walk them down the hall to the next office. As a form of content distribution, this is about where DVDs are at today.

From an engineering point of view, putting stuff on plastic disks and physically moving them to their destination is a pretty dumb way to distribute content in the face of an Internet.

In the absence of a successfully viable Internet distribution method that ensures some form of copy restriction, the likely reason for movies on DVD is to safeguard distribution rights. But things may change if the current method of funding Internet content through advertising is to expand to include television and movies, much like it does for broadcast TV and radio. So while IBM may hope to gain a market share in DVD advertising, the whole medium may be obsolete in a few years. Just a thought.

Re:But won't the content be online eventually? (0)

Anonymous Coward | more than 6 years ago | (#21478005)

Agreed, but if my goal is to be able to read and watch what I want without snoopers intermediating the activity then using the internet to access my entertainment is not what I want.

Is it that IBM is predicting this change ... (2, Insightful)

ScrewMaster (602015) | more than 6 years ago | (#21477431)

or is going to try and create the change?

This will encourage consumers to break the law. (2, Insightful)

lophophore (4087) | more than 6 years ago | (#21477499)

If DVDs are shipped with must-see commercials, then more and more consumers will feel willing (and perhaps justified) to "illegally" extract the desired content from their **purchased** DVD and burn a new, content-only DVD. This is a stupid plan.

Disney's Prior Art (1)

WarwickRyan (780794) | more than 6 years ago | (#21477537)

Disney disks have been doing this for years, sticking tonnes of unskippable commercials on the disk. Usually 10-15 minutes of them.

Only they charge you a premium for the disks when compared to other studios.

Fuck that for a joke. (0)

Anonymous Coward | more than 6 years ago | (#21477543)

In all seriousness, if I'm getting physical media that I should be able to watch how I want at my leisure and I'm forced to watch ads, that shit better be free. And for that matter, so had the player that would support this. However cheap they make it, I am not under any circumstances paying to be forced to watch ads. I thought it was bad enough that it costs money to watch cable TV and you still get ads, but at least there I can change the channel while an ad's on, or make use of the PVR functionality of the cable box to time shift and commercial zap.

Players from China are great for fixing this (1)

scourfish (573542) | more than 6 years ago | (#21477639)

I bought a few DVD's that have the uninterruptible previews at the beginning. One of them was so bad, that even the stop button was locked out. I did the right thing, and after calling universal pictures up and bitching at one of their interns for a few minutes over the phone, I went online and ordered a cheapo slave labor dvd player from china. It ignores the flags that prevent me from skipping previews. I never entered into any agreement to watch the previews, so I shouldn't have to. Most new DVD's don't seem to lock you out of previews anymore. I guess too many angry calls and letters from people. Some DVD's now even allow you to press menu to get past the FBI warning.

It's like they want us to plunder ships (1)

0xdeadbeef (28836) | more than 6 years ago | (#21477659)

The Disney movie Ratatouille is already sold with a commercial you can't skip, and the Mac movie player obeys that directive.

With this kind of crap, I'd rather steal the things I want to keep, and rent the things I'm too lazy to bother. What is the point of owning a disc when it is polluted with commercials?

The appeal to the lowest common denominator is destroying everything, because they're too stupid to know any better. That's where the money is. Being sophisticated and affluent counts for nothing these days.

Placement (1)

YourExperiment (1081089) | more than 6 years ago | (#21477717)

Will the system also support viewing the latest Hollywood blockbusters without the usual abundance of product placements?

Re:Placement (1)

Hognoxious (631665) | more than 6 years ago | (#21478273)

Hey, add a Tom Cruise control and I'll buy one!

Might be a good application for patents! (1)

mlock (648386) | more than 6 years ago | (#21477755)

Well, as long as someone holds a patent to something we don't like, it should be sufficient to tell this single group of people that they shouldn't let it out.

Previously that's what governments were for ... We had something called elections, whose outcome could really make a difference. As governments are more and more shifted away from people, we might need other people fulfulling our wishes ...

There are some sayings that apply - "vote with your money" is the first that comes to my mind.

DVD or DUD? (1)

Snart Barfunz (526615) | more than 6 years ago | (#21477817)

DVD? Is that something like a torrent file, only on a disc?

Seriously, this patent has both workable and novel parts. Unfortunately the novel parts aren't workable the workable parts aren't novel. Most DVDs already have unskippable commercials on them - usually selling the idea of DRM in the form of piracy warnings. As for downloadable commercials, will it be a requirement to have an internet connection to play a DVD? Throw away your DVD players now - especially the portables!

But, back to my title question - what's a DVD? With CDs, once you start chucking in crap that's not in the published specification, then the thing you're selling can no longer be described as a CD.

Do DVDs follow the same kind of regime? If so, I suggest these be marketed as Digitally Unplayable Discs.

Bring back VHS! (1)

hbr (556774) | more than 6 years ago | (#21477839)

I use old VHS tapes quite a lot still, and I can tell you, there are big advantages:
  1. they remember the point you were last watching, even when you take them out
  2. no "clockwork-orange"-style-compulsory-viewing copyright theft rant each time you put one in (see IT crowd - v. funny - "Would you steal a baby?")
  3. no having to hang around waiting for the silly pointless menu clip, so that you can press "start" (I have to hang around to start DVDs for my kids)
  4. that warm fuzzy non-widescreen poor screen quality glow.

One of our DVD players is really cheap - it basically reboots every time you take it out of standby, so you have to watch all that copyright stuff yet again if you interrupt your viewing.

You do get the feeling that DVDs were invented just to irritate and control you - and going back to VHS is a good feeling after that. I can't see this new step forward to be very popular!

This is new? (2, Insightful)

egburr (141740) | more than 6 years ago | (#21478023)

Most DVDs I get already have unskippable advertising. I suppose the new part is to allow you to skip if you have somehow connected your DVD player to the internet? I haven't seen one yet with a network card or even a modem. Anyway, my solution has been to use my computer to rip the DVD, strip out all the locks and usually the ads too, and burn it to a new disc. This has many benefits:
  • it doesn't matter if the kids scratch the disc, I can replace it easily
  • I can go straight to the movie after putting the disc in the player
  • I don't have to watch the FBI warning (I have one disc that has 3.5 minutes of warnings from various conutries that was unskippable! They really expect me to sit through that?)
With VHS, I could just fast forward through the ads. With DVD, if you are going to make the ads unskippable and thus make me take the effort to correct that, I'm going to just remove the ads altogether from my copy. You lose ground by being too greedy.

Don't they do this already? (1)

IBBoard (1128019) | more than 6 years ago | (#21478047)

Hang on, don't DVDs (at least ones in the UK) have unskippable bits already?

I know some of my DVDs (the CSI boxed sets for one) have some crap from the film copyright people about "you wouldn't steal an old lady's handbag and knock her to the floor, you wouldn't steal thousands of pounds worth of car before causing large amounts of terror and damage, you wouldn't kill a school full of children in a murderous rampage, so don't copy a load of bits from a disk valued at about £10-£20".

There's also some trailers and some intro sections (like the film producer/publisher titles) that can't be skipped on a lot of films.

Not quite sure where they get a patent without prior art for from that lot (unless it's specifically for 'product advertising' as opposed to 'information' or 'trailers', at which point it's a small logical step anyway).

Re:Don't they do this already? (0)

Anonymous Coward | more than 6 years ago | (#21478987)

Like this you mean?: []

"On demand?" (1)

glindsey (73730) | more than 6 years ago | (#21478219)

Yes, because if there's anything I hear the typical consumer demanding, it's that we should have more mandatory advertising.

What's that, you say? It's the advertisers who are demanding it? It just proves, once again, who the actual customer is for any and all media produced: advertisers. Viewers are just the product being delivered to them.

I don't think they can patent this??? (0)

Anonymous Coward | more than 6 years ago | (#21478295)

I've seen this before...

There have been many times where I've rented a dvd, started watching it and found that I was unable to skip or go to a menu or fast forward or anything without watching the commercials.

Can MythTV skip? (1)

KlaymenDK (713149) | more than 6 years ago | (#21478365)

I've long been annoyed with having to skip over commercials in what I "tape" on my (Pioneer) HD recorder. My next recorder is surely going to be a real computer rather than a traditional commercial product.

I wonder: do MythTV-based players also enforce the "do not skip" segments, or does it have a more consumer-friendly approach?

If it does, I wonder if it would be a legal risk zone to do this to "patent-encumbered ad blocks" (if it can be called that).

DVD player with Ad Blocker? (1)

OhPlz (168413) | more than 6 years ago | (#21478521)

All this talk about ripping to get around the annoying FBI, MPAA "Don't steal this", and ad segments has me thinking.. if I had a media center PC in my living room, is there a software DVD player that would enable me to play from the original DVD, but skip those bits? I mean, why go through the bother of ripping and wasting blanks? I've never had a reason to assemble a media center PC, but if it could do this.. it'd be worth it to me.

yuo f4il it (-1, Redundant)

Anonymous Coward | more than 6 years ago | (#21478523)

OS I 3o, because polite to bring rapid,

Sounds Like HBO DVDs (1)

aplusjimages (939458) | more than 6 years ago | (#21478707)

I hate buying HBO TV boxsets because the first disc always has a group of HBO commercials and all the functionality to skip it is disabled. So every time I put that disc in I have to sit through 5 minutes of HBO commercials for their other boxsets. Are there DVD players out there that can override this?

Not in a million years... (1)

BlueF (550601) | more than 6 years ago | (#21478911)

I refuse to buy most DVDs these days becuase a vast majority prevent skipping the previews. Not sure if this is a factor of using software DVD player (Mac Mini on my home theater) or if the DVD publishers find it acceptable to prevent skipping straight to the main DVD menu? Either way, I'll continue to avoid purchase and return any DVD setup in this manner.

DVDs and movie tickets are already too expensive. Making them cheaper with subsidized adverts is NOT the answer.

Cheaper DVDs? (0)

Anonymous Coward | more than 6 years ago | (#21478963)

I think they grossly misunderstand the reason people aren't buying DVDs. Target is selling some titles for $6.50. And there are still plenty of those titles left on the shelves. It's not because six and half bucks is too expensive for Snow Dogs, even though it is, it's that nobody wants to be seen actually having a copy of Snow Dogs on their shelves.

I'll refer you to this article from The Onion: []

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