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Brawndo, It's Got Electrolytes. It's What Plants Crave

CmdrTaco posted more than 6 years ago | from the this-can't-be-real dept.

397

conner_bw writes "This week's film blogs have been left aghast as Mike Judge's grotesque fictional energy drink Brawndo from the movie Idiocracy became a reality. To recap: Fox wouldn't support a film about Brawndo, the energy drink that destroys plants, debases the human race, and makes those who drink it 'win at yelling' but they are now putting wholehearted support behind the actual drink?" And if you haven't seen Idiocracy, you are missing out. It is the smartest stupid movie I've seen. Whoever did production design on that thing deserves an Oscar.

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Nothing. beats. the. great. taste. of. Slurm. (2)

OriginalArlen (726444) | more than 6 years ago | (#21631645)

It must be true, I saw it on the Internets [r33b.net] ....

Except for Soylent Cola (3, Funny)

technoextreme (885694) | more than 6 years ago | (#21631663)

But you know it varies from person to person.

Re:Nothing. beats. the. great. taste. of. Slurm. (1)

CRCulver (715279) | more than 6 years ago | (#21631765)

I just can't stop drinking this delicious ooze.

Re:Nothing. beats. the. great. taste. of. Slurm. (0)

Anonymous Coward | more than 6 years ago | (#21632057)

Power Thirst Energy Drink [youtube.com] .

You'll have so many babies. FOUR HUNDRED BABIES. (It's a rather clever video. :)

Re:Nothing. beats. the. great. taste. of. Slurm. (1, Insightful)

Anonymous Coward | more than 6 years ago | (#21632129)

Sorry, the second video [youtube.com] is much better than the first and I would suggest skipping the first all together. Both of these movies are made by the same person featured in the summary. The summary video isn't as good as this so-called "second video" is.

It is the smartest stupid movie I've seen. (-1, Flamebait)

Anonymous Coward | more than 6 years ago | (#21631659)

You need to get out more.

Re:It is the smartest stupid movie I've seen. (1)

mh1997 (1065630) | more than 6 years ago | (#21631691)

I've read a lot of stupid blogs, but this one is not only stupid, but boring. That will teach me to read TFA.

Re:It is the smartest stupid movie I've seen. (0)

Anonymous Coward | more than 6 years ago | (#21631767)

I've read a lot of stupid blogs, but this one is not only stupid, but boring. That will teach me to read TFA.
Learn it and never forget it.

So to sum it up. Don't click on articles that:
1. Poorly written
2. Commentary instead of the actual story
3. Ads disguised as content.
4. Click to continue x 100

Click on:
1. ?????

Idiocracy (5, Insightful)

opec (755488) | more than 6 years ago | (#21631679)

I had to be dragged kicking and screaming into watching Idiocracy. I thought it would be another bland, generic comedy full of juvenile humor and low jabs at the government.

Now I tell everyone that they must go and see it. Mike Judge is a genius when it comes to social commentary (see also: Beavis and Butthead, Office Space, King of the Hill). He has really corrected (distorted?) my view of our sinking-ship society.

Re:Idiocracy (1)

Aladrin (926209) | more than 6 years ago | (#21631813)

I thought the same thing at first, though I did watch the movie voluntarily. It managed to be funny and interesting, and I'd probably watch it again. (That's probably the best thing I could say about a movie... I'd watch it again. With so many movies, there's rarely a reason to watch the same one over again.)

I don't think I'd call it genius, but compared to most 'comedies', it's definitely a cut above.

Re:Idiocracy (4, Insightful)

0100010001010011 (652467) | more than 6 years ago | (#21631975)

If nothing else when at a friend's house I tell them they have to watch the first 15 minutes. I have numerous engineering friends, peope who fit the description of the couple that never had kids.

Usually they're hooked after that.

Re:Idiocracy (3, Insightful)

Neoprofin (871029) | more than 6 years ago | (#21632427)

I rushed to see it because I love Judge's other work and really enjoyed the premise of it.

I was sorely disappointed with the movie however. For me the laugh potential of a fat redneck say "he talks faggy" is one, sadly the line was repeated roughly every ten minutes. The social commentary is fine, we can all see the Costco with a thousand aisles, but from all the hype it got from people I know about being hilarious I just didn't see it.

imdb link (3, Informative)

Anonymous Coward | more than 6 years ago | (#21631685)

Idiocracy on IMDB [imdb.com] , for those too lazy to have set up an imdb keyword search in Firefox.

Re:imdb link (1)

c_forq (924234) | more than 6 years ago | (#21632027)

Completely offtopic but this seems a good place to ask: is there a way to do something like that in Safari? Safari has converted me over with the dictionary support and the find functionality, but I dearly miss my imdb, urban dictionary, and dictionary.com keyword searches.

Re:imdb link (0)

Anonymous Coward | more than 6 years ago | (#21632593)

Completely offtopic but this seems a good place to ask: is there a way to do something like that in Safari? Safari has converted me over with the dictionary support and the find functionality, but I dearly miss my imdb, urban dictionary, and dictionary.com keyword searches.
Add them to the search box [mozdev.org] . While that's for Firefox, most of them will work with Safari.

Re:imdb link (1)

Rebelgecko (893016) | more than 6 years ago | (#21632623)

Inquisitor [inquisitorx.com] allows you to use what used to be the Google search box with your own search engines, in addition to some other handy things.

What next? (3, Funny)

xobes (148202) | more than 6 years ago | (#21631719)

Soylent Green?

The medical center scene... (2)

binaryspiral (784263) | more than 6 years ago | (#21631721)

That movie was an interesting look on today's society. The evolution of Fuddruckers was hilarious. Mike Judge's future was really thought out, let's hope aliens that happen by at that time just wipe us out and put us out of our misery.

The medical center scene reminds me of a joke...

Q. What's the difference between an oral probe and a rectal probe?

A. The taste.

Re:The medical center scene... (1)

langelgjm (860756) | more than 6 years ago | (#21631757)

My favorite scene was when they come over the hill, and there's the Costco, and it just stretches on and on and on... and has its own shuttle system.

Re:The medical center scene... (1)

StarvingSE (875139) | more than 6 years ago | (#21631921)

I loved it everytime someone said "It's got electrolytes!" I ran cross-country and track in high school, and my coach always reminded us to drink plenty of gatorade after practice to restore electrolytes. This was many years before the movie too...

Re:The medical center scene... (1)

PresidentEnder (849024) | more than 6 years ago | (#21632205)

My sig used to be "It's got what plants crave." Same thing about coach harping on electrolytes and hydration, 'cept I was in wrestling.

Re:The medical center scene... (1)

bladesjester (774793) | more than 6 years ago | (#21632345)

He is right about needing to replenish electrolytes after activity like that. Among other things, severely low electrolyte levels can cause you to die because the electrical impulses that make your organs work can't be transmitted. It's the reason people can die in those stupid water drinking contests that some places love to do as promotional gimmicks.

I actually carry electrolyte tabs in the med kit I pack with me for training and hiking. It's not generally a life-threatening issue unless you let it get to insanely low concentrations, but it does help you recover a heck of a lot faster.

Re:The medical center scene... (5, Insightful)

CrazyDuke (529195) | more than 6 years ago | (#21631977)

I keep watching that Trevor (IQ: 138) & Carol (IQ: 141) versus Clevon (IQ: 84) scene at the begining over and over. It's so true, it's scary.

Re:The medical center scene... (4, Interesting)

binaryspiral (784263) | more than 6 years ago | (#21632257)

Growing up in a small rural area, I knew people just like Clevon. And they were regarded as the alpha males because they were good at sports. Some got a free ride to state college for their physical skills. Unfortunately they didn't complete the first year of college because they treated it like high school...

Yes, it's scary.

Where's "Ow, my balls!"? (0)

Anonymous Coward | more than 6 years ago | (#21631733)

Should be a much better show than most of what runs on Fox these days..

Hilarious movie. (4, Informative)

DrEldarion (114072) | more than 6 years ago | (#21631747)

The intro of the movie can be found here: http://www.glumbert.com/media/idiocracy [glumbert.com] It'll give you a good sense of the tone and style of humor of the movie.

It really is a must-see.

Re:Hilarious movie. (4, Insightful)

ChromeAeonium (1026952) | more than 6 years ago | (#21632645)

One thing I'd like to point out about the intro is that it's just that: an intro to a movie. Nothing more. As a Trevor type who descended from a Clevon type, I find it sad that so many people are so ignorant of genetics/sociology (and full of themselves, like Wonder Gamete here [slashdot.org] ) to believe that the 'idiots' are going to overpopulate and subsequently take over the world unless the 'smart' people do something about it. Lamarckian evolution was proved false long ago; just because a group of people isn't educated and therefore doesn't make use of their intelligence does not mean that their children will be stupid. They're just more likely to go uneducated and continue the cycle. What I'm saying is, it's nothing a little education couldn't cure, and even if nothing is done about it, intelligent people will never die out, they'll just rise up from 'unintelligent' sources.
/soapbox.

News for Nerds? (0)

Anonymous Coward | more than 6 years ago | (#21631755)

Or Ad Placement for a Geeky Progressive Demographic?

Don't Fox do their own DNS? (0, Offtopic)

OriginalArlen (726444) | more than 6 years ago | (#21631769)

$ whois brawndo.com

[...]
   Domain Name: BRAWNDO.COM
   Registrar: GODADDY.COM, INC.
   Whois Server: whois.godaddy.com
   Referral URL: http://registrar.godaddy.com
   Name Server: NS5.WEBCONTROLCENTER.COM
   Name Server: NS6.WEBCONTROLCENTER.COM
[...]
   Updated Date: 05-dec-2007
   Creation Date: 11-jan-2007
   Expiration Date: 11-jan-2008

Registrant:
   Domains by Proxy, Inc.
   DomainsByProxy.com
   15111 N. Hayden Rd., Ste 160, PMB 353
   Scottsdale, Arizona 85260
   United States

   Registered through: GoDaddy.com, Inc. (http://www.godaddy.com)
   Domain Name: BRAWNDO.COM
      Created on: 11-Jan-07
      Expires on: 11-Jan-08
      Last Updated on: 05-Dec-07

   Administrative Contact:
      Private, Registration  BRAWNDO.COM@domainsbyproxy.com
      Domains by Proxy, Inc.
      DomainsByProxy.com
      15111 N. Hayden Rd., Ste 160, PMB 353
      Scottsdale, Arizona 85260
      United States
      (480) 624-2599      Fax -- (480) 624-2599

   Technical Contact:
      Private, Registration  BRAWNDO.COM@domainsbyproxy.com
      Domains by Proxy, Inc.
      DomainsByProxy.com
      15111 N. Hayden Rd., Ste 160, PMB 353
      Scottsdale, Arizona 85260
      United States
      (480) 624-2599      Fax -- (480) 624-2599

   Domain servers in listed order:
      NS5.WEBCONTROLCENTER.COM
      NS6.WEBCONTROLCENTER.COM

Re:Don't Fox do their own DNS? (1)

spleen_blender (949762) | more than 6 years ago | (#21631777)

That probably IS a subsidiary of News Corp...

Re:Don't Fox do their own DNS? (1)

Larry Lightbulb (781175) | more than 6 years ago | (#21631859)

A lot of TV and film production companies will hire someone to do the catering, so why not hire someone to register & create websites which will be mentioned?

Re:Don't Fox do their own DNS? (1)

motokochan (1118229) | more than 6 years ago | (#21632639)

It really depends.

The thing to look at is that the website probably isn't run by News Corporation, but by the company making the drink (assuming this isn't a hoax - however it seems official). Redux Beverages LLC's domain, drinkredux.com, is also registered through GoDaddy and has the same DNS provider.

In general, companies usually use outside services unless their business is Internet stuff.

Also, did anyone notice the "Omni Consumer Products" logo at the bottom left of the Brawndo site? It looks a lot like the OCP logo from the Robocop movies.

Well shit. (3, Insightful)

Internet Ronin (919897) | more than 6 years ago | (#21631771)

Now I'm scared.

I mean, talk about missing the point Fox. I mean, seriously, the movie is about rampant commercialism destroying society because people are gradually becoming too stupid to resist more insistent and clever marketing tactics, and now they're rolling out Brawndo?

I mean, WTF, I hope no one that saw Idiocracy goes and buys this, because it's contributing money to the very thing the movie was preaching against. Now we've only got to wait until the U.S. government endures a financial crisis (whoops) and then Fox can attempt to buoy the FCC and FDA and buy them out, and we're looking at the degradation of the world. Of society.

I always wondered if the other countries in the world had devolved as much as America had in the movie, maybe it's time to consider a change of scenery.

Re:Well shit. (1)

spleen_blender (949762) | more than 6 years ago | (#21631815)

Sort of like all of The Matrix paraphernalia? It is like bits of wisdom can escape from a sea of shit, but only for a short time before it is again swallowed by the umber oppressor. I guess it prevents truly insightful films from gaining enough of a foothold in society to exist outside of more than just a single generation's enjoyment.

Rather devious a plan that is, if indeed it is premeditated.

Re: Umber Oppressor? (1)

TaoPhoenix (980487) | more than 6 years ago | (#21632083)


What's an umber oppressor? Is that like the brown screen of Ubuntu that tells me I'm bricked when I forgot my password?

Re: Umber Oppressor? (1)

spleen_blender (949762) | more than 6 years ago | (#21632199)

lol, I think that the general terms "BIG CORPORATIONS!!!" gets overused, so excuse my attempt to introduce unique terms.

Re:Well shit. (3, Insightful)

DaedalusHKX (660194) | more than 6 years ago | (#21631849)

Ahhh, but therein lies the problem, lack of proper education, and yet we keep paying teachers more, even though all they do is teach obedience in schools, and listening to authority, but they don't teach proper survival skills, neither in the wild nor in the concrete jungles that we call "modern society."

That leads me to believe that perhaps the problem isn't having watchdogs to "protect us from rampant commercialism" but perhaps we should have the ability to judge for ourselves what we NEED and what we WANT and how best to achieve it... but that would involve freedom, liberty and less control by others over our lives.

Not likely to happen anytime soon if the majority has its say.

Don't blame the teachers (3, Interesting)

poet (8021) | more than 6 years ago | (#21632285)

Blame the establishment.

Teachers work 12-16 hours a day... yet a "class" day is only 6 hours (after you subtract breaks, locker time, lunch etc..).

Where is that other 6-10 hours going? Consider that...

Frankly I don't think we pay teachers nearly enough. I think it is ridiculous that they guy that "taught" Computer Science will likely make a third of what a computer scientist makes.

Re:Don't blame the teachers (0, Flamebait)

Threni (635302) | more than 6 years ago | (#21632445)

> Teachers work 12-16 hours a day... yet a "class" day is only 6 hours (after you subtract breaks, locker time, lunch etc..).
> Where is that other 6-10 hours going? Consider that...

They're going on purely in your head. If you think that any teachers work from 7am until 11pm more than once in their entire career you must be deranged.

Re:Don't blame the teachers (1)

C0rinthian (770164) | more than 6 years ago | (#21632603)

My middle and high school band directors pulled 11-12 hour days constantly. 6-5 or 6-6 usually.

Who's forcing him to be a computer teacher... (1, Insightful)

DaedalusHKX (660194) | more than 6 years ago | (#21632501)

And not a computer scientist? Nobody's forcing him to stay in that job. If he was good enough to teach, he could have gone and also done the "computer scientist" job, but he / she didn't. Why not? Its called RISK AVERSION... otherwise known as fear of uncertainty. Having to provide goods rather than just preach a doctrine is different. I got ahead in business and left no dead bodies behind. I even like to believe that some of my former underlings did better for themselves than I and my family did. I'm happy for them, and I begrudge them nothing for being more successful. Why? Because I'm sane. I got my piece of land, and I'll get more some day later, but I got enough for the time being and I'm happy to share it with those I love.

I wasn't risk averse, and it was a hard fought road, but a damn fun one. Teachers are risk averse, their jobs are ALWAYS safe since the state has criminalized not patronizing their services. They don't really teach anything that good (short of shop and driver's ed) even their "sex education" is poorly taught. I learned more from my first girlfriend than I ever did from 4 semesters worth of Health and Sex Ed. There is no substitute for experience and the adventurous spirit, but those lacking it will always demonize those having it, and will seek means of force to prevent and indoctrinate the adventurers. Call it the "tyranny of good intentions."

Frankly I only had 3 or 4 teachers whom I'd consider worth paying for what they taught. And in retrospect, I recall that one of them did it almost pro-bono for a college, she was actually a COMPUTER SCIENTIST, and taught only so she could get credentials to put on her resume. She made her money designing targetting systems for missiles. Interesting? I doubt it. Yet another individual I came to respect because she didn't suck on the government tit. She actually PRODUCED, and I came out of her class with more knowledge than at most of the bigger colleges. Course I took her classes while I was mostly still in high school and out of Advanced Placement (Honors) classes to take, but that's aside from the main point. She was a capitalist, held that OSS is a good idea for those who not only consume it but also contribute to it, but that people should also be able to procure the things they want with the things they know how to do.

Re:Well shit. (1)

nanoakron (234907) | more than 6 years ago | (#21632353)

I rarely do ad hominem attacks, but here goes:

If you think teachers are either well paid, or have any freedom over what they teach in the classroom, you are a misinformed douche.

Re:Well shit. (-1, Troll)

DaedalusHKX (660194) | more than 6 years ago | (#21632563)

I said it in another post, and I'll reply to your ad hominem with a simple remark.

They could work another job.

Read that again... THEY COULD WORK ANOTHER JOB!

Speaking of so called "capitalism" (of which we really do not have, we have a fascist socialism, but that's a bigger point for a crowd that understands what an actual free market is... and slashdot is not it.)

If your precious teachers actually KNOW a subject well enough to teach it, what prevents them from making a ton of cash doing that subject for a living, writing a book on the subject they know so well, or perhaps taking on an apprentice and actually passing on their vast storehouse of knowledge. I've learned more from those who mentored me while making use of my other skills (mechanical, financial and artistic). In the end it was a fair exchange of value. They gained a peer (as I could now discuss the subject with them) as well as a future ally, while I gained the skills I needed. Out of courtesy and not because of a contract I could invalidate based on poor legal craftsmanship, I kept a non compete policy of my own to this day, and I don't compete with my mentors except as a form of play. As a result we all grew, got wealthier and didn't kill each other in the process. It is possible, but it takes a degree of wisdom and a degree of enlightenment to actually get something like this done. The vast masses are going to avoid it because of their great fear of change, risk and the unknown. That cannot be changed. Slashdotters alone (and the numbers are vast) have already proven this to me. I won't need to actually lose any sleep over the consequences that will be reaped by others for their fears, and I've yet to actually do so.

Re:Well shit. (1)

the_humeister (922869) | more than 6 years ago | (#21631871)

China would not have because of their one child policy. Probably not Japan either since they don't have much land.

Re:Well shit. (5, Funny)

El Yanqui (1111145) | more than 6 years ago | (#21631875)

It was about rampant commercialism? I thought it was about a guy getting kicked in the balls a lot. And an ass movie.

This post brought to you by Carl's Jr.

I'm more scared by your post (1)

technoextreme (885694) | more than 6 years ago | (#21631891)

I mean, WTF, I hope no one that saw Idiocracy goes and buys this, because it's contributing money to the very thing the movie was preaching against. Now we've only got to wait until the U.S. government endures a financial crisis (whoops) and then Fox can attempt to buoy the FCC and FDA and buy them out, and we're looking at the degradation of the world. Of society.
If you honestly think that will happen you are really deranged. Im not entirely sure about the FCC but the FDA is full of people Im sure would revolt.

Re:Well shit. (4, Insightful)

NMerriam (15122) | more than 6 years ago | (#21631939)

I mean, talk about missing the point Fox. I mean, seriously, the movie is about rampant commercialism destroying society because people are gradually becoming too stupid to resist more insistent and clever marketing tactics, and now they're rolling out Brawndo?

I had the same reaction years ago when The Running Man had been popular, and some TV executive saw this post-apocalyptic movie about jingoistic, themed-warrior reality TV combat and thought "gosh, that IS a great idea!". American Gladiators was on for what, 5 or 6 years? At least they didn't actually kill the contestants.

Re:Well shit. (2, Interesting)

maxume (22995) | more than 6 years ago | (#21632229)

American Gladiators will be back on the air this January(or some derivative of it anyway).

"Professional" wresting is exactly jingoistic, themed-warrior reality TV, and the amount of steroids they use seems to be killing at least some of the contestants.

Re:Well shit. (1)

domatic (1128127) | more than 6 years ago | (#21632033)

I'm not going to buy it but I am going to laugh my ass off every time I see a beer-gutted redneck swilling it.

What makes you think... (1)

Valdrax (32670) | more than 6 years ago | (#21632187)

I mean, talk about missing the point Fox. I mean, seriously, the movie is about rampant commercialism destroying society because people are gradually becoming too stupid to resist more insistent and clever marketing tactics, and now they're rolling out Brawndo?

What makes you think that they actually missed the point?

This is Fox, we're talking about -- not exactly the banner for corporate America respecting the intelligence of their customers. (e.g. "When Animals Attack," "The O'Reilly Factor," "Who Wants to Marry a Multi-Millionaire?," etc.)

Re:Well shit. (1)

Dun Malg (230075) | more than 6 years ago | (#21632309)

Now we've only got to wait until the U.S. government endures a financial crisis (whoops) and then Fox can attempt to buoy the FCC and FDA and buy them out
There is a basic, fundamental difference between government and business. The US Government isn't a corporation where you could buy all its devalued stock and then "own" it. The only thing NewsCorp could conceivably do would be to bribe elected officials through campaign contributions to get favorable treatment. Sadly, it's morons like you that illustrate exactly how close we actually are to an Idiocracy.

Re:Well shit. (1)

ravenshrike (808508) | more than 6 years ago | (#21632565)

The people that told Mike to take a hike with the movie are the same people who cancelled Firefly, Dark Angel, etc.. etc... They are completely different people from those making decisions about Brawndo.

Re:Well shit. (2, Insightful)

evilviper (135110) | more than 6 years ago | (#21632587)

I hope no one that saw Idiocracy goes and buys this, because it's contributing money to the very thing the movie was preaching against.

As opposed to buying the movie itself... which contributes money to the very thing the movie was preaching against?

The film focused my fears into a productive act... (-1, Troll)

Anonymous Coward | more than 6 years ago | (#21631817)

After watching this film, I went and donated sperm. As did my family. My girlfriend signed up to donate eggs. Why? Because we realized that the film was right. We needed to help seed the world with genetic material from smart, successful people.

Really, its not hard. Locate your nearest sperm bank, and donate as much as you can. The world needs people with above average IQ's to breed.

Re:The film focused my fears into a productive act (1, Insightful)

Anonymous Coward | more than 6 years ago | (#21631951)

Why not just sterilize all the dumb people?

No one has found a genetic link to intelligence yet, 'Idiocracy' is just a movie.

You can breed for other characteristics though, we all know blond haired blue eyed people are the master race.

Re:The film focused my fears into a productive act (0)

Anonymous Coward | more than 6 years ago | (#21632001)

Why not just sterilize all the dumb people?

Yeah, it would be easy... we just need a chemical that causes sterility when ingested.

Mix into the food sold from the concession stands at NASCAR races, and bake it into the communion hosts that go to Evangelical churches, and we're halfway there.

Re:The film focused my fears into a productive act (1)

QuickFox (311231) | more than 6 years ago | (#21631981)

Locate your nearest sperm bank, and donate as much as you can. The world needs people with above average IQ's to breed.
Uh... Ummm... kay. But, er, uh, r u sure? But if u say so... Kay, so, um, how do I do this?

Re:The film focused my fears into a productive act (1)

domatic (1128127) | more than 6 years ago | (#21632077)

I'll do it only if the night deposit box is "ergonomically designed".

Re:The film focused my fears into a productive act (0)

Anonymous Coward | more than 6 years ago | (#21632311)

Jesus.
 
Get over yourself.

Economics of this stupid decision (4, Interesting)

xant (99438) | more than 6 years ago | (#21631833)

I think what happened here is what happens to a lot of cult movies these days. Producers (Fox) expected it to tank, so did not spend money promoting it. Instead of tanking, it garnered a big cult following. Fox now wants to cash in on that big cult profit center by promoting the DVD. Hence, Brawndo as a tie-in to the movie, basically a promotion for the DVD since it's now too late to promote it at the box office. And this exactly is the sort of movie that makes more money on DVD even in the best case scenario.

Still, I can't help thinking that all of the Fox channels and Fox News in particular would be well-served by the world as depicted in Idiocracy, a world which the fictional Brawndo helped build. Maybe they think it'll happen in reality, too.

Coming soon: "Ow! My Balls!" on your local Fox affiliate.

Re:Economics of this stupid decision (0)

Anonymous Coward | more than 6 years ago | (#21631931)

Well, FOX does like to put their logo in the bottom right corner of the screen (over the subtitles too)... I've been thinking that compared to the TV that raised me, these new ones have a lot of extra real estate for an ad border like what web pages have. Advertisements make a lot of money and I like money.

I'm so shallow (1)

bitflip (49188) | more than 6 years ago | (#21632011)

I thought Idoicracy was a great movie, truly inspired.

I must admit, though, that I'd watch "Ow! My Balls".

*hangs head in shame*

Re:I'm so shallow (0)

Anonymous Coward | more than 6 years ago | (#21632043)

gotta agree.
'Ow my balls' would give some class to the FOX schedule.

Re:I'm so shallow (2, Insightful)

jamstar7 (694492) | more than 6 years ago | (#21632153)

I'm thinking it wouldn't last more than 6 or 7 episodes. WAY too intellectual for most of FOX's audience.

It's happened before... (1)

SanityInAnarchy (655584) | more than 6 years ago | (#21632055)

Firefly.

Difference is, I don't think there's much Fox can do now, other than commission a second season, and they'll never do that, right?

Re:Economics of this stupid decision (1)

Leftist Troll (825839) | more than 6 years ago | (#21632075)

Now if only the Fox executives would get the same idea about Torgo's Executive Powder...

Re:Economics of this stupid decision (4, Insightful)

Mex (191941) | more than 6 years ago | (#21632109)

I'm not american but from the episodes I saw of "America's funniest home videos", was't it pretty much "Ow! My Balls!" ?

Alternately, you could just dial a random video in Youtube...

Re:Economics of this stupid decision (2, Insightful)

Anonymous Coward | more than 6 years ago | (#21632387)

> Coming soon: "Ow! My Balls!" on your local Fox affiliate.

Hit up YouTube and look for a TV show called "Maximum Exposure", or "Max-X". It's as close to "Ow! My Balls!" as I've ever seen. It's basically America's Funniest Home Videos combined with fire/flood/disaster/riot/sporting event footage, and a commentator from Idiocracy. "Now watch this dude. He's walking along the seawall with his buddies, and he doesn't see the wave behind him. But heyy-- the wave sees him! Boom! And he's sucked out to sea! Now he's in a pickle. What are his buddies gonna do to save him? Oh, they're gonna jump in after him. With friends like these... but fortunately, one of his buddies was smart enough to stay on shore and call for help... The cops show up and haul everyone in. We'll be back with more bone-crushing, shirt-soaking mayhem after these messages! (Hey! They're our sponsors! Buy their stuff!)"

"Whacked-out sports" is probably done by the same company, but somehow it's not the same laughing at skateboarders and dirt bikers... even though there's more testicular crunching in the sports show, what puts Max-X over the top is that they apply the same attitude to everything from self-darwinning stuntmen to riots, fires, and real disasters.

We are talking Fox here (1)

edwardpickman (965122) | more than 6 years ago | (#21631865)

They aren't the brightest over at Fox they probably didn't realize it was meant as a joke.

Hey slashdot (5, Funny)

Anonymous Coward | more than 6 years ago | (#21631879)

Your shits all fucked up, and you talk like a fag.

Re:Hey slashdot (0)

Anonymous Coward | more than 6 years ago | (#21632143)

mods completely missed this one.

Re:Hey slashdot (2, Insightful)

brxndxn (461473) | more than 6 years ago | (#21632149)

ROFL.. that's from the movie, stupid mods.

what the future holds (0)

Anonymous Coward | more than 6 years ago | (#21631883)

well call me beef supreme, boneraid can't be far off!

For a few seconds there (0)

Anonymous Coward | more than 6 years ago | (#21631901)

I thought I read the last sentence of the blurb as "Whoever did production design on that thing deserves a car."

Link to the official BRAWNDO website (3, Informative)

conner_bw (120497) | more than 6 years ago | (#21631915)

I didn't want to post this in the submission and give free index page advertising to Fox. So, here's a link to the official BRAWNDO website:

http://www.brawndo.com [brawndo.com]

Re:Link to the official BRAWNDO website (1)

sohp (22984) | more than 6 years ago | (#21632337)

If you look carefully, the website has the OCP [wikipedia.org] logo at the bottom left, next to the Fox logo. Something is fishy.

Re:Link to the official BRAWNDO website (1)

coolGuyZak (844482) | more than 6 years ago | (#21632495)

It could be Fox's idea of cross-marketing for a new, as-yet-unannounced RoboCop movie.

Another thing worth noting, the site mentions a lack of high fructose corn syrup.

Re:Link to the official BRAWNDO website (2, Informative)

conner_bw (120497) | more than 6 years ago | (#21632559)

From what I read, San Francisco-based Omni Consumer Products, which licenses fake products in films to make and sell, is a real company. Redux, the manufacturers, were approached to market this thing. Corporate PDF blurb located here:

http://drinkredux.com/downloads/Brawndo_Information.pdf [drinkredux.com]

Re:Link to the official BRAWNDO advertisement (1)

joewkelly (914481) | more than 6 years ago | (#21632545)

The video advertisement for the energy drink -
http://www.youtube.com/watch?v=Tbxq0IDqD04 [youtube.com]

If the drink makes more money than the movie, then we will not have to wait 500 years to say that we live in an idiocracy. Indeed, I believe that all elements of an idiocracy were on display at the recent ``Historic'' CNN/YouTube Republican Debate sponsored by ``Clean'' Coal. My commentary on the historic debate:
http://www.youtube.com/watch?v=f2Osmnp_nbQ [youtube.com]

I'd just like some water please (5, Funny)

charlievarrick (573720) | more than 6 years ago | (#21631963)

like from the toilet

This explains Fox News quite well. (0)

sethstorm (512897) | more than 6 years ago | (#21631989)

Sounds like Bill O'Reilly and his co-hosts have been drinking too much of this already.

This is good news. (2, Funny)

TurboStar (712836) | more than 6 years ago | (#21632053)

Sweet. Now I have something to drink after working up a thirst watching the 'batin' channel.

Re:This is good news. (1)

tickbox (945624) | more than 6 years ago | (#21632197)

oooo...ya....cut me a piece

You're wrong, Taco (0, Troll)

pathological liar (659969) | more than 6 years ago | (#21632111)

Idiocracy is a terrible movie -- it's like Fox had a grade 8 social studies class try to write social and political satire. The only redeeming quality is the intro; after that the quality drops like a rock.

For future reference, crotch injury and fart jokes are pretty much the antithesis of a 'smart' movie.

Re:You're wrong, Taco (1)

DragonTHC (208439) | more than 6 years ago | (#21632139)

That's the point genius.

Re:You're wrong, Taco (1)

pathological liar (659969) | more than 6 years ago | (#21632211)

I'm not sure you understand. At no point past the first 15 minutes or so is the movie insightful, amusing, or in any way redeeming.

Even the first 15 minutes isn't particularly insightful, but at least it's funny.

Re:You're wrong, Taco (1)

amrust (686727) | more than 6 years ago | (#21632227)

From a fiscal point of view, the point should have been to make a FUNNY satire on the human race. Not a MEH one. Maybe if they did that, someone would have actually seen it.

Re:You're wrong, Taco (5, Interesting)

Ellis D. Tripp (755736) | more than 6 years ago | (#21632223)

The crotch injury and fart jokes served to define the state of the society at that point. They weren't really meant to be laughed at in and of themselves.

Much like Beavis and Butthead, the actual targets of the humor just laugh at the stupidity, without realizing that THEY are being made fun of...

Re:You're wrong, Taco (0, Troll)

coolGuyZak (844482) | more than 6 years ago | (#21632533)

Which points out, IMHO, the only redeeming quality of the movie: People who quote it identify themselves as idiots.

Agreed. (1)

jberryman (1175517) | more than 6 years ago | (#21632537)

I got through half of it and turned that crap off. About as smart as your average YouTube comments thread IMO.

Fuck you, I''m eating. (3, Interesting)

conner_bw (120497) | more than 6 years ago | (#21632647)

Fuck you, I''m eating.

In my opinion, this review says it best [flickfilosopher.com] :

Idiocracy is even more trenchant, more damning, more -- hell, I'll say it -- revolutionary than Office Space. Bad enough that Judge captured the slacker ethos of an entire generation in his 1999 film, stoked the discontent and general don't-wanna-be-a-cog-in-the-wheel-edness of legions of miserable corporate drones ... but that was containable damage. Just let geeks like Ron Livingstone's Peter stuff their faces with gourmet food and come to work in their pajamas, and presto: happy drones.

But with Idiocracy, Judge -- who wrote and directed -- takes a surgical scalpel to a far more fundamental aspect of modern American society: our propensity, nay, glad willingness to dumb everything way the hell down until there's nothing but dumb left ... and then to celebrate the dumb.


Mike Judge, a man born in Ecuador, raised in Albuquerque, New Mexico, USA, who lived formative years in Dallas, Texas and who is now raising a family in Austin, Texas, he is no slouch. He is a master of the craft. He is a master of media and story telling. He brought us Office space, yes. He brought us The Milton Series, yes. He also brought us Bevis & Butthead and King of The Hill. All equally poignant polar opposites that come together in Idiocracy.

Less we forget that, if Mr. Judge wanted to, this guy could move to New York and be as cosmopolitan as the next asshole. This guy lives and breathes a contemporary paradox. This movie is fart jokes and cheap laughs wrapped in sardonicism and absurdity with a glossy hollywood delivery. Office Space is "headier" but isn't it possible that a movie about stupidity which, on the surface, appears to be only full of "simple gags" ironic and worthy of further scrutiny? I mean, does anyone (Mike Judge, David Herman, Fox Marketing) get paid for saying "Brought to you by Carl's Jr. [carlsjr.com] " or is that satire? Or is it both?

Every self-felating braniac that praises this film as an assault on the culture behind "Jackass" would be well-served to know that Mr Judge himself made a cameo appearance in "Jackass II", was on MTV and FOX payroll (a.k.a. the root of all culture rot?), and Dax Shepard as Frito Pendejo/Joe's lawyer in this movie was a staple of the first season of Ashton Kutcher Punk'd. When the latino trumpets blare as president Camacho rides his motorcycle in a parade celebrating the average man, the horns blare sincere. This is not a film about evolution, or eugenics, but a blazing critique on political, scientific, and artistic ineptitude for the slacker in all of us.

slacker, noun informal: an influential American independent film directed by Richard Linklater that was shot on location in Austin, Texas in 1991. Texas is the reason.

All in the family

* David Herman as Secretary of State - notable for his role as Michael Bolton in the 1999 comedy, Office Space.
* Stephen Root as Judge Hank "The Hangman" BMW - the voice of Bill Dauterive and Buck Strickland on King of the Hill. Also, Milton in Office Space.
* Andrew Wilson as Beef Supreme - is the oldest brother of actors Owen Wilson and Luke Wilson.

Let''s give it up for the guitar army!

guitar army (1)

pohl (872) | more than 6 years ago | (#21632141)

Does anybody else out there remember the music video with Rob Malda and 5 or 6 other guys playing guitar accompaniment to something -- I forget what it was...perhaps Richard Stallman's classic tune "Come on people, Share the software"?

Well, that's the first thing that came to my mind in the Rehabilitation Night scenes that showed the Guitar Army.

On a different note, who did the voice of the monster-truck arena announcer? I swear it's the voice of Strongbad, but I can't find any credit.

Re:guitar army (0)

Anonymous Coward | more than 6 years ago | (#21632361)

Cheech.

the film industry is known for immitating a win (1)

bombastinator (812664) | more than 6 years ago | (#21632189)

If one may recall they did a similar thig for the simpson's movie with "duff beer" and a few other drinks. The stuff sold out in days. Even after the movie left the theater people were still reselling it at a markup. I don't think brawny will have quite that much success, but I suspect it will still make money, and that is the point after all. Besides, as proved by the fact that you are even reading this, it does work very well as a marketing tool.

It's okay (2, Interesting)

lordmoose (696738) | more than 6 years ago | (#21632275)

I've seen Idiocracy 2 or 3 times and I think it's okay, but it's not some great social mirror. I have a nagging feeling that Darwinism doesn't want humanity to be intelligent, it just wants us to survive. Also since the movie assumes that we are getting less intelligent, past generations must have been MORE intelligent that what we are today. I don't believe that (though we'll never really know).

Yikes! (1)

trashpickinman (1078113) | more than 6 years ago | (#21632377)

That movie was so horrible I actually felt like I lost some IQ points watching. It was like some extended multi-car pile up on the freeway. You know the kind; cars fused together, limbs lost on the road like a lost puppy, pools of bloods dripping out of car doors, you just have to look at the carnage, but you know a mile down the road just want to pull over onto the side of the road to vomit, because you didn't really like what you saw. It was the same thing with the movie, repetitive diaglogue, go nowhere plots, and actors who didn't really seem to act. I couldn't stop watching it, I just had to see the ending, but I still wanted to puke at the end. Don't get me wrong, I love watching 'King of the Hill' and 'Office Space', but this definitely wasn't Judges' best work.

Re:Yikes! (0)

Anonymous Coward | more than 6 years ago | (#21632465)

that means you're one of the stupid people the movie makes fun of, it went right over your head

Re:Yikes! (2)

n3r0.m4dski11z (447312) | more than 6 years ago | (#21632649)

"limbs lost on the road like a lost puppy"
Your complaining about his writing?

President Camacho. (4, Funny)

Steauengeglase (512315) | more than 6 years ago | (#21632449)

After the Bush administration, this guy is totally electable.
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