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HD DVD Prices Slashed By Toshiba

Zonk posted more than 6 years ago | from the i-think-that-bell-has-rung dept.

Media 414

Hellburner writes "Hoping to stop the inevitable, Toshiba has slashed the price of entry-level HD DVD players to $150 — down from the previous $300. 'It's a half-empty, half-full moment for retailers, who could see a sales boost at the same time that some may be faced with price matching from holiday sales ... The theory: play up the acceptance by consumers who have already paid for HD DVD versus those who get it with something else like a gaming console, get more players out there--and dare studios to ignore those consumers. In addition to the sales cuts, Toshiba will launch major initiatives, including joint advertising campaigns with studios.'"

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Great... just great. (5, Insightful)

AdamTrace (255409) | more than 6 years ago | (#22051218)



Warner joins Blu-Ray. People think the battle is over. In response, HDDVD prices are slashed. Consumer's flock to HDDVD. Battle continues.

I'm really tired of this.

Re:Great... just great. (4, Insightful)

RailGunner (554645) | more than 6 years ago | (#22051288)

It doesn't matter what the player costs when there's little to no content for it.

Especially when Disney is Blu-Ray exclusive - never underestimate the number of parents buying Ratatouille for their kids.

Re:Great... just great. (0)

Anonymous Coward | more than 6 years ago | (#22051436)

It doesn't matter what the player costs when there's little to no content for it.

Like games for the PS3?

I support the best HD format... bittorrent.

Re:Great... just great. (5, Informative)

Gravatron (716477) | more than 6 years ago | (#22051516)

Actualy, the ps3 has quite a few games rated 80% or above, something like 40. Toss in the upper tier titles like folklore, uncharted, and rachet, and it's got some nice stuff. the whole 'ps3 haz no gamez!' thing is pretty outdated.

Re:Great... just great. (0)

Anonymous Coward | more than 6 years ago | (#22051876)

Actualy, the ps3 has quite a few games rated 80% or above, something like 40.

Wow 40!!!.. the machine I play games on has had games that play in HD for over 5 years, hundreds of them.

the whole 'ps3 haz no gamez!' thing is pretty outdated.

Who said no gameS? Talking of outdated, by the time the PS3 does actually have a large number of good games it will be outdated (considering its based on 3 year hardware).

Re:Great... just great. (2, Insightful)

CastrTroy (595695) | more than 6 years ago | (#22051916)

It doesn't take much (money) to get a game rated above 80% these days. It's not like in the old days, where if you had a terrible game, they'd actually give you a rating of 7%. The range for most games is around 60%-100%. So being above 80% doesn't really say much. The real question is, how many games are above 95%?

Parents aren't early adopters (5, Insightful)

Kludge (13653) | more than 6 years ago | (#22051536)

I know many parents who still use VCRs regularly (like me!).
Little kids aren't clamoring for better-than-DVD quality. They don't care or know the difference, and parents aren't going to fork over extra $$ for it.

Re:Parents aren't early adopters (2, Insightful)

ArikTheRed (865776) | more than 6 years ago | (#22051870)

Sure they are. "Parents" with Disney-aged kids are mid 20's to early 30's.... right smack in the middle of the High Def target demographic.

Re:Great... just great. (3, Interesting)

Anonymous Coward | more than 6 years ago | (#22051540)

Because the studios rejected HD-DVD, the HD-DVD consortium should do one thing: tell them to fuck off and then clean the DRM infection ou tof the spec with bleach and anti-biotics, and released it as a huge DVD with additional divx/xvid codec - along with PC rewritable drives for storing all that downloaded content.

Re:Great... just great. (3, Funny)

El Cabri (13930) | more than 6 years ago | (#22051550)

Never underestimate how irrelevant it is for a grad schooler, that their Disney direct-to-video sequel is in HD or not.

Re:Great... just great. (5, Informative)

AJWM (19027) | more than 6 years ago | (#22051904)

Especially when Disney is Blu-Ray exclusive

Only in North America. In some other parts of the world Disney titles (at least some of them) are HD-DVD, due to different agreements with local distributers. And HD-DVD has no region encoding.

Re:Great... just great. (1)

Type-E (545257) | more than 6 years ago | (#22051998)

Really? I thought not many are into Ratatouille. My 3.5 years old son asked me to stop playing the movie when he saw the thousand mice scene. I also looked into the retail franchise, there are way more cars product and absolutely none ratatouille products. I get what you mean, but your example wasn't that great.

Competition drives down prices! (1)

compumike (454538) | more than 6 years ago | (#22051316)

Battle continues. I'm really tired of this.
I've never heard consumers complain about price wars in the past... airlines, PCs, etc.

Isn't that a big part of what capitalism is all about? While there are two competing solutions, since they have many similar features on a technical level, they're forced to compete on price. This tends to be GOOD for the consumer, at least in the short term. (In the longer term, it can be bad as lower margins can squeeze out smaller startup competitors in the field.)
--
Educational microcontroller kits for the digital generation. [nerdkits.com]

Re:Competition drives down prices! (4, Insightful)

IDontAgreeWithYou (829067) | more than 6 years ago | (#22051520)

It isn't about a price war, it's a format war. If I spend $150 on an HD-DVD player and that format dies next year, I have to buy a Blu-Ray player anyway. The money I spent on the HD-DVD player was a waste. This is where consumers have a problem. Generally competition is good, but eventually one format will win this battle and you don't want to be heavily invested in the losing side.

Re:Competition drives down prices! (1)

HTH NE1 (675604) | more than 6 years ago | (#22051678)

Interesting. I feel like I missed out on a piece of history by not getting a DiVX player and scarfing up the fire sale on DiVX disks in the last days. Though I already have the Xbox 360 and Xbox 360 HD DVD USB drive, and a PlayStation 3, I'm tempted to get a standalone HD DVD player and a couple more of those USB drives for my other computers.

Meanwhile, though Apple is a backer of Blu-ray, Final Cut Studio still doesn't support Blu-ray, but does support HD DVD (unless there's an announcement at MacWorld).

Re:Competition drives down prices! (5, Interesting)

Mr. Underbridge (666784) | more than 6 years ago | (#22051532)

I've never heard consumers complain about price wars in the past... airlines, PCs, etc. Isn't that a big part of what capitalism is all about? While there are two competing solutions, since they have many similar features on a technical level, they're forced to compete on price. This tends to be GOOD for the consumer, at least in the short term. (In the longer term, it can be bad as lower margins can squeeze out smaller startup competitors in the field.)

That totally misses the point. We're talking *standards*, not *manufacturers*. Having multiple manufacturers who are competing for the exact same market is fantastic. But it doesn't help capitalism to have multiple standards; if anything, it fragments the market and makes competition more difficult.

Even then, IF players on the market could play either disc, then sure, competition between standards would be OK. But nobody likes hardware/disc incompatibility. Nobody likes buying a player that only gets half the movies released for it. Nobody likes having to have two damned disc players to make sure they can play what they want. And nobody likes buying a disc player whose maker loses the format war, meaning you spent hundreds of dollars for something that becomes a dinosaur in a year. Do you then go buy another disc player? Do you leave the player hooked up in your entertainment system forever even though it can only play the 5 movies you bought, or do you go re-buy those movies?

Basically, what's happening now is nobody wants to get caught up in the HD-DVD vs Blu-ray pissing contest, so a whole lot of people who otherwise would have bought a player by now are getting sick of the crap and want someone to win. That doesn't mean we want to see only one manufacturer making players; far from it. I'd like to see tons of manufacturers competing directly on the basis of a single standard. I'd like to get a better disc player than the one I have now, but I don't want to get in the middle of this crap.

Betamax apple vs VHS orange (1)

sakdoctor (1087155) | more than 6 years ago | (#22051672)

I don't think you can compare competing solutions with competing standards.
Pick the wrong standard and you end up lumbered with a pile of useless junk.

Maybe someone can come up with a car analogy.

Re:Competition drives down prices! (1, Insightful)

CastrTroy (595695) | more than 6 years ago | (#22051768)

The difference is that if you pick Delta airlines over TWA, you can still fly from New York to Chicago (I don't fly often, let's assume that's correct). When you choose either HDDVD or BluRay, you are limited in what movies you can watch on which one. So if you buy HDDVD You can't buy Disney Movies, and if you buy BluRay, you can't buy movies from Universal (or whichever company is still left as HDDVD exclusive).

Re:Great... just great. (3, Insightful)

FredFredrickson (1177871) | more than 6 years ago | (#22051440)

I think it's the news that's really giving Blu-Ray momentum, if you think about it.

People are on the sidelines waiting for a winner. The simple move of a studio or two to one format or the other won't decide the battle- the consumers will, and the studios will follow.

But what's really going to give the consumers the illusion that one side has already won? Sensationalist headlines and news stories similar to this one. It treats it like the battle is already over and toshiba lost. If enough news sources post something like that, people will think it's true, and toshiba goes down without a fighting chance- and it turns out the MEDIA fought the battle for blu-ray.

If the media announced the NEWS about it, but didn't make statements like "looks like HD-DVD is dead" then people could make their own decisions. And maybe which format has Disney would make the difference, instead of Fox news announcing which direction the lemmings should be walking.

Re:Great... just great. (0)

Anonymous Coward | more than 6 years ago | (#22051470)

HD-DVD is not region locked. Blu-Ray is. Vote with your goddamn wallet.

Re:Great... just great. (0)

Anonymous Coward | more than 6 years ago | (#22051528)

Okay, I'll buy neither.

These are technologies I can live without.

"But, but, the Mayans predicted that in 2012 that the FCC is forcing television to HD..."

Don't care. I can live without television, too.

Re:Great... just great. (0)

Anonymous Coward | more than 6 years ago | (#22051714)

Warner joins Blu-Ray. People think the battle is over. In response, HDDVD prices are slashed. Consumer's flock to HDDVD. Battle continues.

I see it more like this. Warner joins Blu-Ray. Rumors spread that the format war is ending with HD-DVD losing. Toshiba drastically cuts prices on HD-DVD players confirming they rumor. This is a last ditch effort by Toshiba and a very clear sign the war is coming to an end.

Re:Great... just great. (1)

SL Baur (19540) | more than 6 years ago | (#22051892)

I'm really tired of this.
Why? Do you have a personal investment in BluRay?

I find it tiring that the prevailing attitude is "If everybody tells you that you cannot succeed, don't bother trying". Whatever happened to "If at first you don't succeed, try, try again"?

Dying format. (3, Interesting)

RyuuzakiTetsuya (195424) | more than 6 years ago | (#22051222)

Why does it matter? It's a dying format. Even if people jump on now, everyone's scrambling to get away from HDDVD discs! The real news will be when BluRay players are 150 bucks a pop.

Re:Dying format. (3, Interesting)

gEvil (beta) (945888) | more than 6 years ago | (#22051268)

The real news will be when BluRay players are 150 bucks a pop.

Which is something that we won't see for at least a year--possibly longer. Something that struck me about the new BD player announcements at CES is that none of the manufacturers are lowering the prices of the entry level players (all are still around 400 bucks MSRP). Rather, they're refreshing/updating them and keeping the prices the same. The only price drops were on the higher end ones ($800 down to $650, for instance).

Re:Dying format. (2, Interesting)

PFI_Optix (936301) | more than 6 years ago | (#22051338)

It'll be a good thing, too, when Blu Ray's update breaks their earliest players. It'll be that much cheaper for the early adopters to replace their obsolete next-gen players.

HD-DVD needs to push their hybrid DVD/HD-DVD disks that they introduced a year ago. That alone would win the war if they just got out there and told consumers "hey, you can buy a DVD today and when you decide to switch to HD-DVD your HD library will already be started."

In fact, if HD-DVD got half as much advertising time as BR they would be in much better shape.

Re:Dying format. (3, Informative)

RyuuzakiTetsuya (195424) | more than 6 years ago | (#22051394)

Star Trek TOS: The Complete Series is on DVD/HDDVD hybrid.

Re:Dying format. (1)

PFI_Optix (936301) | more than 6 years ago | (#22051462)

What the need to do is get just one major studio to fully convert to hybrid disks without raising prices. Take a loss on the format change if you have to, but play it up big time that the DISKS are HD capable but work in a standard DVD player. People love the idea of buying something that works today that will work tomorrow. ADVERTISE. I've seen Blu-ray commercials. Lots of people have. A lot of people don't even know what HD-DVD is...some will even say "you mean like Blue Ray?" when you mention the format. They don't understand the distinction and aren't aware that there's a format war. HD-DVD is losing right now simply because no one but people who read tech news know it exists.

Re:Dying format. (1)

TheRaven64 (641858) | more than 6 years ago | (#22051610)

Is the source material for TOS of sufficient quality to warrant that? I've got some DVDs for shows of the same era and, in spite of the clean-up effort, you can still see that the source format doesn't have enough video bandwidth to take advantage of DVD resolution, let alone HD.

Re:Dying format. (1)

gEvil (beta) (945888) | more than 6 years ago | (#22051698)

Is the source material for TOS of sufficient quality to warrant that?

Y'mean film? Yeah, I think film handles the conversion to HD quite well. Of course, not everything from that period was filmed on film, but the stuff that was will convert nicely.

Re:Dying format. (1)

kannibal_klown (531544) | more than 6 years ago | (#22051740)

I purchased 1-2 movies for the HD-DVD player, both wound up being the hybrid discs. Likewise a good percentage of the HD-DVD movies I get from NetFlix are hybrid as well.

I was going to sit out the HD war, until one side won. I was "hoping" BluRay would win, but only after the prices dropped.

But then Heroes came out on HD-DVD. At the time the entry-level Toshiba was dirt cheap and I had a gift card so I figured "why not." Unfortunately 3/4 of my NetFlix queue is DVD-only.

After all of the HD-DVD pull-out news I decided to bite the bullet and get a PS3 (since I also wanted to play some of those games). So now I'm covered for both.

Re:Dying format. (2, Insightful)

CastrTroy (595695) | more than 6 years ago | (#22051814)

And that right there is the answer. Advertising decides everything. I don't think they advertised half as much as they should have for HDDVD, and this is why it failed. Not because it's technologically inferior, but simply because they didn't push it enough.

Re:Dying format. (3, Insightful)

Loibisch (964797) | more than 6 years ago | (#22051342)

which Sony and co have already said would not be happening, I only have a German reference right now (http://www.heise.de/newsticker/meldung/101796):

[quote]Hersteller von Abspielgeräten für das konkurrierende Blu-ray-Format erklärten derweil, sie sähen aufgrund des mittlerweile entschiedenen Konkurrenzkampfes keinen Grund, die Preise ihrer Player zu senken.[/quote]
Translated:
Meanwhile manufacturers of players for the competing format Blu-ray stated they wouldn't see the need to bring down costs of their players because the format war had already been decided.

Who expected otherwise?

Re:Dying format. (1)

Loibisch (964797) | more than 6 years ago | (#22051370)

Aww goddammit, I really should have used the preview that time...

Note to self: don't post on slashdot after browsing other forums...not without clearing the tag-cache in /dev/brain

Re:Dying format. (0)

Anonymous Coward | more than 6 years ago | (#22051472)

Or people should just go with the PS3. When I was shopping for either a Blu-Ray or HD-DVD player I read too many reviews that there was this or that problem. So told myself, "Can just as well get the PS3 now". Never been happier. PS3 does a great job even on regular DVDs and I get to play games too :)

Re:Dying format. (0)

Anonymous Coward | more than 6 years ago | (#22051930)

There are games for the PS3?

Re:Dying format. (1)

oliderid (710055) | more than 6 years ago | (#22051796)

It is more than a dying format. It is a dying concept. Downloading movies is the way forward. The last one I just downloaded was...Mmmg 1.7 GB or something. DIVX with a new codec. Works well with my ADSL. Resolution is now better than VHS, sure it is still behind DVD quality, but things are improving. And on my old TV, you can't really spot any annoying difference. I don't see myself buying any DVD/Blueray whatever in 5 years honestly.

first? (1)

moezaly (1197755) | more than 6 years ago | (#22051226)

but still... is this too little too late....

Re:first? (1)

sveard (1076275) | more than 6 years ago | (#22051392)

Your post certainly is

Probably not enough to undo the damage (4, Insightful)

squiggleslash (241428) | more than 6 years ago | (#22051230)

...but they do make good upconverting DVD players, and at that price can be bought as "An upconverting player that also happens to have a fairly good selection of real HD content for it."

I think more than that's needed for HD DVD to "not fail", but it still results in good value hardware hitting the market that's worth the money regardless of whether it supports a standard that may not end up going anywhere.

MSRP? (3, Informative)

mr_mischief (456295) | more than 6 years ago | (#22051248)

Toshiba can't actually set the street price at the store legally in the US. They can influence it with a lower price to the retailer. They can lower the suggested retail price, which many consumers expect the stores to match. They can offer rebates and coupons. They can't actually tell the stores they'll be selling it at exactly $150, because there are laws against that.

Re:MSRP? (1)

InvisblePinkUnicorn (1126837) | more than 6 years ago | (#22051404)

For some items this doesn't seem to be the case, especially for those that have never changed in cost over the years. For example, every store is still selling the TI-83 calculator for the exact same price I paid for it 10 years ago.

Re:MSRP? (2, Informative)

ahsile (187881) | more than 6 years ago | (#22051504)

I thought there was a lawsuit won by the manufacturers a year or two ago that forced retail outlets to stay within a certain range of the MSRP... it was an attempt to curb internet vendors undercutting brick & mortar stores.

Re:MSRP? (0)

Anonymous Coward | more than 6 years ago | (#22051972)

I thought there was a lawsuit won by the manufacturers a year or two ago that forced retail outlets to stay within a certain range of the MSRP... it was an attempt to curb internet vendors undercutting brick & mortar stores.

You're right, but the case was only decided about six months ago [nytimes.com] .

Re:MSRP? (2, Insightful)

mblase (200735) | more than 6 years ago | (#22051508)

They can't actually tell the stores they'll be selling it at exactly $150, because there are laws against that.

Really? I'm pretty sure Apple does this with their iPods, Nintendo with the Wii, Microsoft with the XBox 360, Sony with the PS3, Canon with their cameras, and so on. Granted they appear to have pre-existing agreements with those retailers, but let's not pretend it's completely illegal.

Re:MSRP? (0)

Anonymous Coward | more than 6 years ago | (#22051588)

The distributor may be asked to step in and limit your allocation of devices as a retailer if the manufacturer doesn't approve of your pricing. Or do other things like offer better deals to your competitors so they can price match you and still make more profit based on invoice alone.

If you wanted to sell, say, a Wii at $199 instead of $249 just so your store would get mobbed and you could sell a lot of those things on impulse, you can pretty much bet you're selling your last shipment of Wiis until everyone on the planet already has one.

Law is one thing, industry blackballing is another.

Re:MSRP? (4, Informative)

John3 (85454) | more than 6 years ago | (#22051802)

The way most manufacturers enforce pricing is through advertising co-op funds. They can't tell a retailer what price to set, but they can tell them "We won't reimburse you for your advertising unless you set the price at $$$". When Best Buy runs their sale flyers, manufacturers are compensating Best Buy for their portion of the flyer. If Best Buy runs a price too high or too low then the manufacturer will refuse to pay co-op money.

Co-op is paid at anywhere from 50% up to 100%, and is based on how much a retailer purchases from the manufacturer. For example, in my hardware store we buy products from Scott's (fertilizer) and accrue 6% of our purchases into co-op funds. If I run and ad, feature Scott's products, and follow their price guidelines I get reimbursed up to whatever my accrued co-op fund is.

Why not both? (4, Interesting)

Blimey85 (609949) | more than 6 years ago | (#22051256)

We've had to contend with +r and -r for dvd burning and I honestly can't tell you anything about them other than +r seems to work better with my equipment. My burner can handle both and I'm assuming if both of these formats can stay viable long enough, burners, players, and even the game consoles will eventually support both. MS is already on record stating the 360 would be able to support a BR player due to it's current high def player being external. A lot of people bitched that it wasn't included like the BR drive was with the PS3 but I think in the end they made a smart decision to go external. If the format does fail then they can easily switch and probably a lot of the people that have bought drives would buy again to get the new format.

I really don't care who wins out or if we end up with both. I'm sick of needing to replace my movie collection every however many years. I had a crap load of vhs. I now have a library of films on dvd. Am I going to replace everything with the media du jour? No. I have too much money invested in the shiny discs I already have and I don't see those going away for a very long time. Most people I know don't even have a high def tv yet and according to the story yesterday regarding the uber def format the Japanese are working on, why should I upgraded to BR or HDDVD only to have to upgraded again to support the crazy resolutions of yet another format in 2015?

Re:Why not both? (1, Interesting)

Anonymous Coward | more than 6 years ago | (#22051414)

The nice part about this upgrade is that the disks are the same physical form factor. As long as Blu-ray players also include the red DVD laser, there's no need to replace all your disks. VHS to DVD was such a radical transformation, there was no easy way to support both without making giant, ugly looking dual slot VCR things. Moreover, DVD so thoroughly nailed the "good enough" requirement that it has become difficult to replace, much like MP3. Every portable music player will continue to support MP3 for years and years, and I expect that DVD will be the same way.

Cracking (2, Interesting)

Thelasko (1196535) | more than 6 years ago | (#22051258)

I have a hunch that movie studios are jumping on board with Blue Ray because they feel it's more secure. Which makes me ask, "Why haven't there been more stories about Blue Ray being cracked recently?" Anybody?

Re:Cracking (1)

rvw (755107) | more than 6 years ago | (#22051358)

"Why haven't there been more stories about Blue Ray being cracked recently?" Anybody?
Well, that's simple. They are just waiting until all major labels have chosen for one type. That will save a lot of work. If this is the end of HDDVD, then they only have to crack Blu Ray.

Re:Cracking (4, Interesting)

Aladrin (926209) | more than 6 years ago | (#22051396)

Because it's still a hacker's game, instead of a general public game. 'True' hackers display their work in the 'scene' and not for public consumption. It's people on the fringes of the 'scene' that release all the stuff to the public.

If you think Bluray hasn't been cracked, take a look at the newsgroups and how many bluray rips there are. HDDVD, too, mind you.

So why are there no stories about BR being cracked? Because nobody's talking about it.

Re:Cracking (1)

Bosnoval (911071) | more than 6 years ago | (#22051542)

I think it has more to do with profit margins. HD-DVD players were cheaper even before this price cut. They see more money in the Blu-Ray price tags.

I Own a Single HD-DVD (3, Interesting)

MankyD (567984) | more than 6 years ago | (#22051260)

My mother bought me an HD-DVD for the holidays, assuming for some reason that I owned an HD player. Now, this is a series that I wanted in HD (Planet Earth), but I was going to wait till this annoying format war was over. Now of course, a month later, the format that she bought me turns out to be losing.

Anyone know if there will be some way to exchange formats, should HD-DVD finally die out? Buying a hybrid player seems like an awful waste for a single dvd. Anyone else have a contingency plan to play HD-DVD's that they own?

Re:I Own a Single HD-DVD (1)

gEvil (beta) (945888) | more than 6 years ago | (#22051428)

Anyone know if there will be some way to exchange formats, should HD-DVD finally die out? Buying a hybrid player seems like an awful waste for a single dvd. Anyone else have a contingency plan to play HD-DVD's that they own?

Unfortunately there isn't any way to do that at the moment. You may want to try to take it into WalMart or somewhere and exchange it for the BD version or just try to get a refund/credit.

As for contingency plans, I have a library of about 20 HD movies. My player should last at least another two years. I figure that even if the format completely dies for movies, I should still be able to get a HDDVD-ROM drive for my computer from Toshiba.

Re:I Own a Single HD-DVD (1)

The_Angry_Canadian (1156097) | more than 6 years ago | (#22051446)

1- Find a crazy friend with an HD-DVD reader. 2.1 - Rip the file, get a Blu-Ray burner, burn the file. 2.2 - Convert the file to a divx and play it on your ps3 3- Use the HD-DVD like a fancy coaster.

Re:I Own a Single HD-DVD (0)

Anonymous Coward | more than 6 years ago | (#22051692)

2.2 - Convert the file to a divx and play it on your ps3
Or even better, convert it to a h.264. Much better quality at lower bitrates. The PS3, AppleTV, PSP, and iPod all support h.264 very well. Why mess around with a lower quality format?

Ripping a DVD in x264 at 1024 looks better than ripping a dvd in Xvid at 2048.

EBay? (1)

LWATCDR (28044) | more than 6 years ago | (#22051556)

I got an HD-DVD when they where on sale for $98. It is only 1080i but then I only have a 1080i TV. I am hoping that it will win but I think the magic price was $100.
If there was a flood of $99.95 HD-DVD players on black Friday then HD-DVD would have won.
I thought that was going to happen.
It does do a wonderful job with upconverting and is is a very nice DVD Player.
The funny thing was when I was buying it the woman at the check out made the comment "That is an expensive DVD player." I told her that it was really cheap for an HD-DVD. She thought that all DVDs where HD.

Toshiba needs to get them under $100 then they will win.

Re:I Own a Single HD-DVD (1)

Otter Escaping North (945051) | more than 6 years ago | (#22051676)

Anyone know if there will be some way to exchange formats, should HD-DVD finally die out? Buying a hybrid player seems like an awful waste for a single dvd. Anyone else have a contingency plan to play HD-DVD's that they own?

Rip it. Easier said than done, I know - but I've heard it can be done with HDDVD as well as Blu-Ray.

I've sat-out the format war, and while I believe Blu-Ray will win, I'm not convinced that I'll ever get into it. Of course, within this is a hope that the legitimate on-line market for video will finally get going. Seems a fool's dream at the moment, but two years ago it seemed impossible the music industry would ever wake-up and drop DRM.

Physical media is dead to me.

Too late... (5, Insightful)

nweaver (113078) | more than 6 years ago | (#22051278)

Its too late. The writing is on the wall. With almost all studios having defected to Blu-Ray primary/Blu-Ray only, anyone who's been sitting out the format war to date is not going to jump at this.

Especially since, lets face it, you'd only care about Blu-Ray/HD-DVD in the first place if you drop $1k-2k+ on the TV itself, and another $200-1K on the stereo system.

Re:Too late... (4, Insightful)

MMC Monster (602931) | more than 6 years ago | (#22051600)

Seriously too late. Toshiba could have done this before Christmas (and not just the one-day sales at Walmart) and took a short-term hit but likely gained a lot of mind share.

Blu-Ray vs. HD-DVD (0, Flamebait)

Bosnoval (911071) | more than 6 years ago | (#22051282)

That's a fairly opinionated statement for this site. I have to say I'm disappointed. Especially so, after seeing this article has a giant Blu-Ray advertisement attached to it. Keep this up and you'll lose this reader.

Re:Blu-Ray vs. HD-DVD (0)

Anonymous Coward | more than 6 years ago | (#22051924)

> Keep this up and you'll lose this reader.

Ha! I think you're taking this website much too seriously.

$150 is still a little pricey (2, Insightful)

The Analog Kid (565327) | more than 6 years ago | (#22051302)

Seeing how most people still don't have an HDTV, they won't bother getting either an HD-DVD player or a Blu-Ray or a combo unit (if they even make these yet). Until that changes a cheapo DVD player works fine still. It's a start, but I think whoever gets a $100 player out first will win the war. (not on sale, but one that normally retails for $100)

Free Blu Ray player (2, Funny)

MyNameIsEarl (917015) | more than 6 years ago | (#22051322)

I am going to purchase a Sharp HDTV later today and will be getting a free Sharp Blu Ray player with my purchase. Toshiba can cut prices all they want, you can't beat free.

Re:Free Blu Ray player (1)

SargentDU (1161355) | more than 6 years ago | (#22051762)

How much is that TV? Free? quick tell me how to get one of those free setups too!

Re:Free Blu Ray player (1)

MyNameIsEarl (917015) | more than 6 years ago | (#22051910)

How much is that TV? Free? quick tell me how to get one of those free setups too!
Those fancy HD players don't do much for you without an HD television.

How ironic.... (1)

Nonillion (266505) | more than 6 years ago | (#22051324)

I came here to make a comment, but was greeted with Bluray adds.... I hate format wars, it does nothing but to stifle acceptance. Just like the bajillion different HDTV standards during the development phase; manufactures need to accept just ONE standard and quit locking us into a standard with the sole intent to license it just to generate revenue. I might be tempted to buy a new player if it didn't become obsolete the moment I paid for it.

Re:How ironic.... (0)

Anonymous Coward | more than 6 years ago | (#22051730)

"I came here to make a comment, but was greeted with Bluray adds..."

Really, what ads? I don't see any. If that is what you want too, start adding Ad/Flash blocks to Firefox.

Too little too late (1)

BeanThere (28381) | more than 6 years ago | (#22051326)

If you want your format to win in the market, you don't gouge customers for as long as you can get away with and then AFTER you lose try say "hey wait, come back" ... horse is out the barn already. (I'm not saying the other side isn't overpriced either, but it's not a format "war" if neither side does any "attacking" i.e. aggressively lower prices to win customers over.

Re:Too little too late (1)

Bosnoval (911071) | more than 6 years ago | (#22051390)

That really doesn't make sense. HD-DVD players have always been cheaper from what I've seen.

Time to stock up on HD DVD (-1, Offtopic)

Anonymous Coward | more than 6 years ago | (#22051334)

These could make good antiques a few years from now.
Having said that

I am with Bjarne on this one.
Bjarne Stroustrup, creator of the C++ programming language, claims that C++ is experiencing a revival and
that there is a backlash against newer programming languages such as Java and C#. "C++ is bigger than ever.
There are more than three million C++ programmers. Everywhere I look there has been an uprising
- more and more projects are using C++. A lot of teaching was going to Java, but more are teaching C++ again.
There has been a backlash.", said Stroustrup.

Still holds some cards? (1)

tzhuge (1031302) | more than 6 years ago | (#22051344)

Why doesn't the HD DVD camp just replace regular DVD releases with HD DVD combo format discs (HD DVD on one side, DVD on the other)?

The best option (4, Insightful)

Alzheimers (467217) | more than 6 years ago | (#22051362)

Make HD-DVD disks the same price as DVDs, or less. I don't care about getting a cheap player if the disks are going to cost me 25%-75% more for a movie that looks just as good (right now) on my TV as the cheaper DVD that I already own a bunch of players for.

Meh, it doesn't really matter at this point. Digital Distribution is going to end this format war a lot faster than Sony's or Toshiba's corporate posturing.

"joint advertising campaigns with studios" (2, Insightful)

LazyEmc2 (844702) | more than 6 years ago | (#22051364)

What studios are left...that matter?

Interesting timing (1, Informative)

seebs (15766) | more than 6 years ago | (#22051368)

I wonder if they timed this partially because of the recent blu-ray admission that none of the existing players but the PS3 will play new movies shortly? They may suddenly have a much larger installed base of players-that-can-play-new-movies.

Re:Interesting timing (0)

Anonymous Coward | more than 6 years ago | (#22051500)

Or maybe, (more likely) you have 100M units sitting around about to turn into junk, may as well dump them for whatever you might be able to get.

LICK MY ANUS (-1, Flamebait)

Anonymous Coward | more than 6 years ago | (#22051398)

PS3 forever!!!!!

PS: fuck the DVD-less weee, LOL!

Well (1)

Joseph1337 (1146047) | more than 6 years ago | (#22051424)

Price slashes also occured with new technology like DVD in the old times and DDR2 memory. And plus HD DVD gots competition - Blue-Ray
--
My new music forum, check it out and help build it - http://www.musicforums.byethost13.com/ [byethost13.com]

Why not ? (1)

El Cabri (13930) | more than 6 years ago | (#22051510)

That makes them hardly more expensive than a high end upconverting DVD player, which they also are. And if HD-DVD really will go away, then hundreds of title will end up in bargain bins and be offered for next to nothing on peer-to-peer second hand markets. Just that would be enough to keep us busy and see if physical media will be replaced or not by on demand in the next couple of years. On that account, maybe it's the $400-$500 investment in a Blu Ray player that doesn't make sense.

Re:Why not ? (1)

petes_PoV (912422) | more than 6 years ago | (#22051752)

and a few people still buy Betmax for the same reason ...

BlueRay format not finalized, players will die. (2, Informative)

fuocoZERO (1008261) | more than 6 years ago | (#22051546)

Read this [betanews.com] from the Firehose the other day. Seems that the BlueRay format was not and is not finalized yet. All 1st gen players aren't going to support the final format (which sounds an awful lot like HDDVD with internet connectivity) and they won't be able to be upgraded. The only player that will continue to work is the PS3. Talk about alienating customers. This makes me think that the war is far from over.

Now if the Blu-Ray people have a brain - (1)

bizitch (546406) | more than 6 years ago | (#22051554)

They will drop their players down to $139 etc .... and this will all be over

I love Capitalism!

Re:Now if the Blu-Ray people have a brain - (1)

Bosnoval (911071) | more than 6 years ago | (#22051652)

Blu-Ray isn't about to drop their player prices that much. They've always been more expensive, they don't care. If they win it will be because they've gotten to all the studios.

BSD is dying (1)

nukepuppy (246164) | more than 6 years ago | (#22051594)

KEKEKE

Blu Christmas (1, Troll)

192939495969798999 (58312) | more than 6 years ago | (#22051614)

To HD-DVD: I'll have a blu Christmas without you...

2 words (1)

tunafreedolphin (1033472) | more than 6 years ago | (#22051626)

Fire Sale...

Late (1)

chord.wav (599850) | more than 6 years ago | (#22051696)

This is like giving away free tickets for the Titanic...Unless you have a better use for the laser.

admission of defeat - dumping inventory? (1)

petes_PoV (912422) | more than 6 years ago | (#22051720)

Are they actually just trying to get the best price they can for what they now realise is an obsolete product?

The real question is: will their factories continue with production (after the stock of components are used up), or will they shut down - maybe even licence Blu-Ray and start building "the competition's" products.

The only indicator would be if Tosh are still ordering components - anyone know?

Victimizes the weak (3, Interesting)

dpbsmith (263124) | more than 6 years ago | (#22051748)

I really hate moves like this.

This is simply taking advantage of mom 'n pop consumers who are just out to buy a nice birthday gift or something like that and don't read consumer electronics news sites.

There's probably nothing in particular that can be done to stop it. It's simply the strong taking from the weak, where in this case the weak are the uninformed. The current moral climate in the United States seems to accept that it is perfectly OK for the strong to take from the weak as long as there's no law against it, and as long as it only involves money. But it leaves a bad taste in my mouth nonetheless.

I wonder how many of the Best Buys of the world will be warning customers that the price drop is a firesale of a product that many think will be orphaned, and how many will be stacking 'em up by the checkout isles and selling them as hard as they can?

Yeah! Low prices are like so evil! (1)

SpecialAgentXXX (623692) | more than 6 years ago | (#22051932)

So a product is being sold at a discount and somehow that "victimizes" the weak? Tough shit if the consumers don't know any better. It's simple economics: as the price drops, more units are sold. I have never heard of consumers complaining about lower prices.

If it bothers you so much, then you pay for an ad in your local newspaper warning others of the "danger" of buying electronics at a discount. Seriously, why do people even care what others are doing with their own money? It's called free will.

$150 Free (1)

workindev (607574) | more than 6 years ago | (#22051774)

Dell is offering a free Blu-ray player with a Sharp 46" 1080p LCD TV today ($1699 total). You can't really beat free.

Link [devsdeals.com]

I Still Can't Figure Out (1)

Luscious868 (679143) | more than 6 years ago | (#22051776)

Why you'd waste your money on either format until the format war is over and players for the winner are priced less than $150. What's the point?

Re:I Still Can't Figure Out (2, Insightful)

91degrees (207121) | more than 6 years ago | (#22051894)

Because some people want the HD movies now.

Bladerunner (1)

GottliebPins (1113707) | more than 6 years ago | (#22051812)

I had the choice of buying the rerelease of Bladerunner in standard DVD, HDDVD, and Blueray, but that would mean buying all new equipment to play it if I went with the new formats. All of my TV's are now HD and I still don't have digital cable so I watch standard TV and DVD's upscaled to HD. There is nothing on cable that to me would justify doubling the exhorbitant fee I pay every month to the cable company and there is nothing on disc that would justify me buying new players. So I chose the standard DVD edition. Problem solved. When there's finally something worth watching in HD I'll upgrade. HD doesn't improve the quality of the idiotic programs that today qualify as "entertainment".

Yet another US-only price cut. (1)

iainl (136759) | more than 6 years ago | (#22051874)

While the UK version is still around $400. I'd rather like a standalone player to replace my 360 add-on drive, but not at that price when I'm also looking at needing a PS3 for most future releases.

Too little too late (1)

GnarlyDoug (1109205) | more than 6 years ago | (#22051882)

If they had done this earlier then HD-DVD would have probably won. Doing this now is just throwing money away. Without content it doesn't matter how cheap the player is.

As of today 75% is controlled by BluRay supporters (1)

gelfling (6534) | more than 6 years ago | (#22051990)

There are now only two studios supporting HDDVD, leaving 75% of the total content today under the aegis of studios that support only BluRay.

'The Wawr is ovuh!'
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