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3 comments

I fail to see how this should worry Google (1)

apdyck (1010443) | more than 4 years ago | (#28861761)

This seems to be of little concern to Google, as they are still on top of the search engine wars. In addition, Bing is more popular than yahoo (already), so this deal makes little sense for Microsoft. That being said, Bing has much higher click-through rates on their advertisements (probably because they are a lot more obtrusive than the Google ads). Does anyone else have some insight into this? I am not a marketing guy, but this deal just doesn't make sense to me!

Re:I fail to see how this should worry Google (1)

e9th (652576) | more than 4 years ago | (#28861941)

Bing's current share of the search market is about 8%. The article claims the deal will bring it closer to 30%. Once your competitor grabs almost a third of the the market, you have something to worry about.

11 Yahoo + 8 MS == 19 percent (2, Insightful)

Path3 (1338747) | more than 4 years ago | (#28861971)

100 million dollars did nothing to stop Bing from failing. This next desperation move by Ballmer won't save the floundering Bing.

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