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Yahoo tool lets users control targeted ads

angry tapir (1463043) writes | more than 4 years ago

Yahoo! 0

angry tapir writes "Yahoo has rolled out a new tool to allow users of its advertising networks to control what targeted ads they receive, in response to growing demand from consumers. The beta launch of Yahoo's Ad Interest Manager comes as US lawmakers and privacy groups have increased pressure on online advertising networks to limit the personal data they collect and allow consumers more control over behavioral advertising."
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