blackbearnh (637683) writes "As previous reported in Slashdot, PayPal has released a series of new APIs that allow developers to embed PayPal into their web sites and applications without having to have the user go to the PayPal web site to complete the transaction. To encourage developers to use these new APIs, PayPal is offering two prizes totally $150,000 for interesting new applications. The entry deadline for ideas is Dec 16th, and O'Reilly has an interview with the director of the PayPal Developer Network that covers the details of the contest. In it, Naveed Anwar talks about why PayPal is throwing money at developers. "When Facebook opened up their platform, it allowed people to work in that particular environment, in the Facebook environment. When the iPhone opened up their platform, they allowed people to work in their environment which was build the applications on the iPhone. When PayPal was looking at opening up its platform, we are not limited by one particular area. We go into the enterprises. We go into social networking. We go into all the places where payment as a solution is needed. And if we can actually reduce that barrier of entry — because at the end of the day, when anyone is building out a business and anyone is building out an application, they're looking at ways of monetizing it.""
Link to Original Source