Maximum Prophet (716608) writes ""In the last year and a half, a broad alliance of high-tech companies and Hollywood studios has been trying to address this problem through an organization called the Digital Entertainment Content Ecosystem, or DECE.
The group is setting out to create a common digital standard that would let consumers buy or rent a digital video once and then play it on any device."
That is, any newly purchased from them device. And the alliance doesn't include Apple, so eliminate the iPod, and iPhone."
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