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Why Apple Won't Market Macs/iPhones to Businesses

snydeq (1272828) writes | more than 4 years ago

Apple 0

snydeq writes "Despite feature enhancements that suggest otherwise, Apple remains lukewarm to any Mac and iPhone success in business environments. 'Apple has intentionally created a glass ceiling it has no intention of shattering. My conversations with Apple employees over the past decade have always been off the record when it comes to the topic of Macs in the enterprise. The company has had no intention of signaling any active plans to serve the enterprise,' InfoWorld's Galen Gruman writes. 'In a sense, Apple views enterprise sales as "collateral success" — a nice-to-have byproduct of its real focus: individuals, developers, and very small businesses -- ... likely because to do otherwise would greatly increase the complexity Apple would have to deal with. Apple crashed and burned in the 1990s when it last tried to enter the enterprise market, and since Steve Jobs returned in 1997 to help Apple, he has firmly steered Apple to the high-end consumer and individual professional markets. And has kept it there.'"
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